READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 462 thousands

Metro Lidové noviny MF DNES

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 893 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 327 thous. of readers. Values are in thousands.

518

192

1 150 752

752

725 518 335

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Právo

278 Aha!

247 Sport

192

187

Lidové noviny

Hospodářské noviny

89 E15

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 233 thousands DOMA DNES ONA DNES Pátek Lidové noviny Magazín DNES + TV

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 099 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 314 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 354 thous. of readers. Values are in thousands.

420

640

252 1 395 921

1 393 921 640

TOP 4 Blesk TV Magazín KOMBI magazín magazín DNES + TV (Total) TV

ONA DNES

514

511

420

416

378

345

252

233

Víkend Magazín DOMA Aha! TV TV Sport Pátek DNES Právo + DNES pohoda magazín Lidové TV (Total) noviny

Moje rodina

224

173

148

125

Dům & Styl pro Víkend In bydlení ženy magazín

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

678 788 508 330 290 365 217 966

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

182 710

345 530

290 777 178 561

35 256

MF DNES

Lidové noviny

154 696 54 753

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, October 2013 – March 2014


STRUCTURE OF READERS ACCORDING TO AGE Metro Lidové noviny MF DNES

Values are in thousands. Total 276 thous.

Total 276 thous.

92

89

75

36

37

41

Total 264 thous.

Total 231 thous.

105

Total 213 thous.

67

31 Total 83 thous.

25 42 148

49

Total 120 thous.

150

148

16 115

101

62

7 27 12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,61)

(affinity 1,01)

(affinity 0,95)

(affinity 1,15)

(affinity 1,13)

(affinity 0,95)

(affinity 1,08)



STRUCTURE OF READERS ACCORDING TO EDUCATION Metro Lidové noviny MF DNES


181 Total 376 thous.

Total 364 thous.

71 106 156 62 Total 151 thous.

48 318

74

208

11 66

160

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,51)

(affinity 0,75)

(affinity 1,23)

(affinity 1,86)



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Metro Lidové noviny MF DNES


208

Total 319 thous.

95 Total 235 thous.

Total 277 thous.

97 110

102 28

40 326

28 105

182

139

up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,78)

(affinity 0,88)

(affinity 1,4)

(affinity 0,83)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Metro Lidové noviny MF DNES

Values are in thousands.

Total 513 thous.

199

Total 348 thous.

92 54

55 Total 183 thous.

66 202

Total 260 thous.

88

Total 157 thous.

33 259

73

29 139 88

21 63

A

B

C

D

E

(affinity 1,85)

(affinity 1,37)

(affinity 1,02)

(affinity 0,75)

(affinity 0,56)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 946 thousands


Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 620 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 850 thous. of readers. Values are in thousands.

287

133

526

526 412

352

287 181

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

Právo

139

133

113

83

75


Lidové noviny

Sport

Aha!

E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 664 thousands



222

100

342

365

342 222

221 112

POWER KOMBI

Blesk

MF DNES

Metro

Deník (Net)

Právo

100

100

93

89

Lidové noviny

Sport


Aha!

52 E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 531 thousands



158

83

290

290 169

POWER KOMBI

MF DNES

Deník (Net)

163

Blesk

158

Metro

118

Právo

83 Lidové noviny

83 Hospodářské noviny

55

48

30

E15

Sport

Aha!



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

40%

on the right economically inactive readers 50%

60%

70%

80%

90%

472

856

TOP KOMBI (MF DNES and LN)

592

300

MF DNES

494

257

Lidové noviny

National dailies

57

135

1 678

100%

1 112

Regional dailies

397

329

Population

4 781

4 049



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 856

643 592 472

507

494 397 329

300

320

257 198

169 167

158

176 71

POWER KOMBI

Blesk

(64 % active)

(56 % active)

TOP KOMBI MF DNES Deník (Net) (66 % active)

(66 % active)

(55 % active)

142

135

120

57

45

71 18

Metro

Právo

Aha!

Sport

LN

HN

E15

(62 % active)

(50 % active)

(57 % active)

(71 % active)

(70 % active)

(76 % active)

(80 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 176 thousands



46

23

107

107 64

POWER KOMBI

MF DNES

Blesk

62

Deník (Net)

46

Metro


27 Právo

23

19

18

Lidové noviny

E15

Sport

9 Aha!



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 229 thousands



58

38

133

133 93

POWER KOMBI

MF DNES

Blesk

75

Deník (Net)

58

Metro

55


46 Právo

39

38

32

21

Sport

Lidové noviny

E15

Aha!



READERS OF DAILIES ENTREPRENEURS Total 181 thousands



46

37

98

100

98 46

POWER KOMBI

Blesk

MF DNES

Metro

43

Deník (Net)

37 Lidové noviny


32

31

24

18

Sport

Právo

Aha!

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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