READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of r esearch agencies GfK Czech and Median • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 406 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 1 002 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 328 thous. of readers.

Metro Lidové noviny MF DNES

Values are in thousands.

381

206

1 156 819

819

780 381

362

256

251

206

197 43

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Právo

Sport

Aha!

Lidové noviny

Hospodářské noviny

E15

Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 573 thousands

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 329 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 427 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 536 thous. of readers.

DOMA DNES ONA DNES Pátek LN Magazín DNES + TV


633

573 297

1 399 1 070

1 283

1 070 633

TOP 4 Blesk TV Magazín DOMA KOMBI magazín magazín DNES + DNES (Total) TV

573 ONA DNES

558

499

399

330

297

275

230

210

198

Magazín Víkend TV Aha! TV Pátek LN Sport Dům & IN Víkend Právo + DNES pohoda magazín bydlení magazín (HN) TV (Total) (HN)

170

165

Moje rodina

Styl pro ženy

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

759 959 557 959 388 347 245 408

312 551 204 681

323 145 201 309

40 727

170 302 65 202

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

MF DNES

Lidové noviny

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, July – December 2012


STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.


Total 344 thous.

92

Total 196 thous.

23

Total 275 thous.

48 33

14

65 39

86

Total 43 thous.

Total 252 thous. Total 205 thous.

47 61

229 194

20

148 97

96

Total 92 thous.

23 3 17

34 38

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,32)

(affinity 0,88)

(affinity 1,21)

(affinity 1,22)

(affinity 1,11)

(affinity 1,01)

(affinity 0,85)



STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.

Metro Lidové noviny

Total 562 thous.

MF DNES

173 Total 346 thous.

Total 391 thous.

71

89

73 57

64 Total 108 thous.

318 261

46 15 47

193

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,4)

(affinity 0,74)

(affinity 1,21)

(affinity 2,07)



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.


Total 650 thous.

MF DNES

187

81 Total 316 thous.

Total 282 thous.

73 Total 158 thous.

39 33

82 48

44 382 199

152

86 up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,62)

(affinity 0,87)

(affinity 1,29)

(affinity 1)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.

Metro Lidové noviny MF DNES Total 584 thous.

164 Total 374 thous.

95 80 51

Total 189 thous. Total 129 thous.

243

325

36 22 71

62 20 107

Total 130 thous.

39 18 73

A

B

C

D

E

(affinity 1,88)

(affinity 1,3)

(affinity 1,04)

(affinity 0,7)

(affinity 0,49)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 952 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 689 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 886 thous. of readers.


Values are in thousands. 246

127

579

579 403

348 246

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

173 Právo

170 Hospodářské noviny

127

104

Lidové noviny

Sport

82 Aha!

29 E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 650 thousands




81

382

423

382 261 187 130

106

101

83

81 21

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Sport

Právo


Aha!

Lidové noviny

E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 503 thousands




116

73

314

314 160

POWER KOMBI

MF DNES

Blesk

135

Deník (Net)

116

Metro

115


82 Právo

73 Lidové noviny

53

34

21

Sport

Aha!

E15



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

60%

70%

80%

100%

336

235

584

100

90%

475

665

MF DNES

National dailies

50%

854

TOP KOMBI (MF DNES and LN)

Lidové noviny

40%

on the right economically inactive readers

105

1 684

1 098

Regional dailies

434

346

Population

4 783

4 114



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 854

665

663

584 475

493 434 346

336 235

209 153

228

204 153

141

170 110

100 105

52

POWER KOMBI

Blesk

(64 % active)

(57 % active)

TOP KOMBI MF DNES Deník (Net) (66 % active)

(71 % active)

(56 % active)

28

29

14

Právo

Metro

Sport

Aha!

LN

HN

E15

(42 % active)

(60 % active)

(80 % active)

(56 % active)

(49 % active)

(86 % active)

(67 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 138 thousands



Values are in thousands. 24 17

97

97 56 39

38 24

POWER KOMBI

MF DNES Hospodářské noviny

Blesk

Deník (Net)

Metro

17 Sport

17 Lidové noviny

13

13

Aha!

Právo

5 E15



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 203 thousands



MF DNES


38

125

125 90 68

66 40

POWER KOMBI

MF DNES Hospodářské Deník (Net) noviny

Blesk

Metro

38 Lidové noviny

38 Sport

21

11

Právo

Aha!

5 E15



READERS OF DAILIES ENTREPRENEURS Total 135 thousands




34

25

76

76 63

52

49 34

POWER KOMBI

MF DNES

Blesk

Hospodářské Deník (Net) noviny

Metro

30

Sport

25 Lidové noviny

14

9

2

Právo

Aha!

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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