READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of r esearch agencies GfK Czech and Median • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 448 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 968 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 340 thous. of readers.

Metro Lidové noviny MF DNES

Values are in thousands.

440

184

1 156 824

824

794 440

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

369

Právo

280 Aha!

252 Sport

187

184

Hospodářské noviny

Lidové noviny

65 E15

Source: Media projekt, Median – GfK – STEM/MARK, 4th quarter of 2012 – 1st quarter of 2013

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 506 thousands

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 272 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 405 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 489 thous. of readers.

DOMA DNES ONA DNES Pátek LN Magazín DNES + TV


608

577 269

1 462 1 052

1 355 1 052 608

577

TOP 4 Blesk TV Magazín DOMA Magazín KOMBI magazín magazín DNES + DNES Právo + (Total) TV TV

577 ONA DNES

525

426

360

319

269

244

187

186

Víkend Aha! TV TV Sport Pátek LN Dům & IN Víkend DNES pohoda magazín bydlení magazín (HN) (Total) (HN)

172

158

Moje rodina

Styl pro ženy

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Median – GfK – STEM/MARK, 4th quarter of 2012 – 1st quarter of 2013


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

751 327 547 407 381 620 240 415

306 992 200 801

317 609 196 957

39 614

172 750 64 011

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

MF DNES

Lidové noviny

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, October 2012 – March 2013


STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.


Total 304 thous.

Total 217 thous.

93

20

Total 288 thous.

71

Total 284 thous.

83

Total 206 thous.

40

54

38

82

37

23 Total 63 thous.

32 3 28

191

179

Total 87 thous.

161

26 115

112

22 39

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,47)

(affinity 0,94)

(affinity 1,04)

(affinity 1,24)

(affinity 1,23)

(affinity 0,96)

(affinity 0,78)



STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.

Metro Lidové noviny MF DNES Total 575 thous.

177 Total 382 thous.

Total 351 thous.

60 95

107 56 Total 141 thous.

60 14 67

55 338 231

189

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,48)

(affinity 0,74)

(affinity 1,23)

(affinity 1,95)



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.


Total 600 thous.


74

Total 297 thous.

82

Total 208 thous.

102

71

38

45 342

28 109

217 157

up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,71)

(affinity 0,88)

(affinity 1,29)

(affinity 0,99)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.

Metro Lidové noviny MF DNES Total 573 thous.


78

91 49

212

Total 222 thous.

Total 169 thous.

52 22

324

95

77 23

Total 130 thous.

122

48 12 70

A

B

C

D

E

(affinity 1,83)

(affinity 1,3)

(affinity 1,03)

(affinity 0,69)

(affinity 0,55)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 957 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 656 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 871 thous. of readers.



272

116

569

569 438 342

POWER KOMBI

MF DNES

Blesk

Deník (Net)

272

Metro

190 Právo

158 Hospodářské noviny

117

116

107

Sport

Lidové noviny

Aha!

46 E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 600 thousands




184

74

342

347

342 244 184 109

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Sport

93 Hospodářské noviny

92 Právo

78

74

Aha!

Lidové noviny

29 E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 523 thousands




144

71

308

308 174

POWER KOMBI

MF DNES

Blesk

144

Metro

141

113

Deník (Net) Hospodářské noviny

112

Právo

71

62

44

36

Lidové noviny

Sport

Aha!

E15



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

40%

on the right economically inactive readers 50%

60%

70%

80%

90%

100%

500

841

TOP KOMBI (MF DNES and LN)

627

341

MF DNES

541

284

Lidové noviny

109

76

National dailies

1 525

1 137

Regional dailies

422

372

Population

4 548

4 320



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 841

627

617

541

539 500

422 372

341 284

270 217 169

152

191 151 129

145 61

POWER KOMBI

Blesk

(63 % active)

(53 % active)

TOP KOMBI MF DNES Deník (Net) (65 % active)

(66 % active)

(53 % active)

109 42

76

45

20

Metro

Právo

Aha!

Sport

HN

LN

E15

(61 % active)

(41 % active)

(54 % active)

(76 % active)

(78 % active)

(59 % active)

(69 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 151 thousands




35

22

94

94 50

POWER KOMBI

MF DNES Hospodářské noviny

46

Blesk

45

Deník (Net)

35

Metro

23

22

18

16

13

Sport

Lidové noviny

Právo

Aha!

E15



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 227 thousands

Metro Lidové noviny


MF DNES

Values are in thousands. 51

39

137

137 75

74

72 51

POWER KOMBI

MF DNES

Blesk

Deník (Net) Hospodářské noviny

Metro

45 Sport

39

28

Lidové noviny

Právo

14

11

E15

Aha!



READERS OF DAILIES ENTREPRENEURS Total 161 thousands




41

27

93

93 70 52

POWER KOMBI

MF DNES

Blesk

Deník (Net)

41

Metro

39

Hospodářské noviny

33

Sport

27

20

Lidové noviny

Právo

11

5

Aha!

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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