READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE
Motto: „With us you will feel better at home“ We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
Doma DNES | magazine on living
PROFILE OF THE READERS
66 % readers in productive age 20 – 59 years
64 % readers with highschool or university graduate
62 % economically active readers
38 % readers from households with average income over 30 thousand CZK
72 % readers from households with the highest socio-economic groups A, B and C
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
TOTAL READERSHIP CIRCULATION
525 000 READERS IN THE LONG PERIOD
373 000 READERS PER ISSUE
man 45%
woman 55%
126 000 AVERAGE PAID CIRCULATIONS
Sources: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015; ABC ČR, January – June 2015
Doma DNES | magazine on living
TOTAL READINGS OF THE LAST ISSUE Values are in thousands.
373 287 200 115
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
95
Blesk Hobby
84
Chatař & chalupář
75
65
58
52
52
49
Marianne Bydlení
Bydlení
Tina Bydlíme
Flóra
Svět koupelen
Můj dům
Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
AVERAGE PAID CIRCULATION PER ISSUE
126 352
74 455
68 964 39 458 26 414
Doma DNES
Receptář
Dům & bydlení
Blesk Hobby
21 565
19 086
Chatař & chalupář Katka Náš útulný Marianne Bydlení byt
19 006
16 573
Tina Bydlíme
Flóra
Note: Magazines with a paid circulation under 10 thousand are not part of the chart. Source: ABC ČR, January – June 2015
Doma DNES | magazine on living
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
73
79 69
55 46
40
11 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
affinity 0,33
affinity 0,69
affinity 0,76
affinity 1,15
affinity 1,38
affinity 1,21
affinity 1,47
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES elementary 9% university graduate 29% highschool not graduate 27%
240
140 100 70
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
53
49
highschool graduate 35%
Marianne Blesk Hobby Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
ECONOMICALLY ACTIVE READERS Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES student 5%
other 7%
233 pensioner 25%
employee 49%
133 96 75
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
59
48
entrepreneur 14%
Blesk Hobby Marianne Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES unknown 25%
up to 20 thous. CZK 15%
144 20 - 30 thous. CZK 22%
64
61 43
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
32
29
Blesk Hobby
Můj dům
30 thous. CZK and more 38%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES E 10% A 28% D 18%
267
170
B 11%
149 71
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
56
54
Chatař & chalupář
Marianne Bydlení
C 33%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2015
Doma DNES | magazine on living
PRICELIST
2/1 panoramic spread 1/1 page 2nd or 3rd cover page
Bleed WxH in mm 420 x 285 210 x 285 210 x 285
Type area WxH in mm 386 x 261 181 x 261 181 x 261
4th cover page 1/2 page - landscape 1/2 page - portrait 1/3 page - landscape (bottom) 1/3 page - portrait 1/4 page - corner 1/4 page - portrait 1/4 page - landscape (bottom) 1/8 page Advertisement in a crossword
210 x 285 210 x 140 102 x 285 210 x 114 72 x 285 60 x 285 210 x 84 -
181 x 261 181 x 128 88 x 261 181 x 95 55 x 261 88 x 128 42 x 261 181 x 65 88 x 62 43 x 55
FORMATS
Doma DNES
Doma DNES* edition Prague-City and Central Bohemian
Doma DNES* regional edition
Wed
Wed
Wed
467 300 CZK 236 000 CZK 271 500 CZK
176 200 CZK 89 000 CZK 102 400 CZK
103 000 CZK 52 000 CZK 59 900 CZK
298 300 CZK 118 000 CZK 118 000 CZK 78 800 CZK 78 800 CZK 59 100 CZK 59 100 CZK 59 100 CZK 29 600 CZK 15 000 CZK
112 500 CZK 44 500 CZK 44 500 CZK 29 800 CZK 29 800 CZK 22 500 CZK 22 500 CZK 22 500 CZK 8 500 CZK -
65 800 CZK 26 300 CZK 26 300 CZK 17 500 CZK 17 500 CZK 13 400 CZK 13 400 CZK 13 400 CZK 5 100 CZK -
Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. *Advertising in Doma DNES magazine is possible in five regional versions in addition to the national edition. Edition 1 - Ústí nad Labem, Liberec, Hradec Králové and Pardubice Regions. Edition 2 - South Bohemian, Plzeň and Karlovy Vary Regions. Edition 3 - Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 - South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
Doma DNES | magazine on living
CONTACT
FOR MORE INFORMATION… Martina Krátká tel.: +420 225 063 435 mobil: +420 734 600 446 e-mail:
[email protected] MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov
