READERS OF MAGAZÍN DNES + TV
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
MAGAZÍN DNES + TV
THE MAGAZINE OF THE DAILY MF DNES The Magazín DNES + TV is published every Thursday as a supplement in MF DNES. Magazine provides readers with interviews with personalities, original topics and interesting stories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. Readers of the Magazín DNES + TV include a balance of both men and women. In comparison to the population of the Czech Republic as a whole, readers predominantly have higher educations and salaries, and represent households of higher socio-economic groups.
Magazín DNES + TV
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 241 1 232 1 206 702 508
TV mag.
Blesk Mag. Mag. mag. TV DNES+TV DNES + + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
Ona DNES
450
384
Víkend Mag. DNES Právo + TV
370 Sport mag.
369 Doma DNES
340 Aha! TV
336
225
TV Pátek pohoda Lidové noviny
224 Test Dnes
212
195
166
163
116
Rodina Moje Dům & Víkend Styl pro Dnes rodina - bydlení Právo ženy Fajn život
112 Ego!
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 244 010
780 789
463 221 271 927 191 294
248 638
151 961
142 464 114 235 126 653
115 863
163 913 56 151
39 333 Ultra Kombi
Power Top Kombi MF DNES Kombi
Lidové noviny
Metro
5plus2
Ona DNES Test DNES
Doma DNES
Magazín Rodina DNES + TV DNES
Víkend DNES
Pátek LN
Source: ABC ČR, July – December 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
149
142
128
106 74
65
39
12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,63)
(affinity 0,69)
(affinity 0,77)
(affinity 1,23)
(affinity 1,31)
(affinity 1,19)
(affinity 1,12)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
268 191
180
63
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,6)
(affinity 0,69)
(affinity 1,2)
(affinity 1,9)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
291
164
153 94
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,73)
(affinity 1)
(affinity 1,23)
(affinity 0,89)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
262 185 109
87
58 A
B
C
D
E
(affinity 1,99)
(affinity 1,36)
(affinity 1,02)
(affinity 0,69)
(affinity 0,45)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Values are in thousands.
309 180 131
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
Víkend DNES
125
Ona DNES
109
TV mag.
93 Doma DNES
78
76
73
Blesk Mag. Pátek mag. TV Právo + Lidové TV noviny
60 Test Dnes
51
41
39
Rodina Dnes
Ego!
Sport mag.
38
35
29
26
17
16
Víkend Dům & TV Styl pro Aha! TV Moje Právo bydlení pohoda ženy rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK Values are in thousands.
167 98
91
73
Mag. Mag. Blesk Víkend DNES+TV DNES + mag. TV DNES + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
65
Ona DNES
58
Sport mag.
53
Doma DNES
51
TV mag.
42 Pátek Lidové noviny
40 Test Dnes
39 Ego!
32
30
20
17
16
14
13
11
Rodina Mag. TV Aha! TV Víkend Dům & Styl pro Moje Dnes Právo + pohoda Právo bydlení ženy rodina TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
466 272
231
225
Mag. Mag. TV mag. Blesk DNES+TV DNES + mag. TV + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
193
Ona DNES
192
Víkend DNES
144
Doma DNES
129
109
Mag. Pátek Právo + Lidové TV noviny
93
89
85
Test Dnes
Rodina Dnes
Sport mag.
69
60
59
Víkend Dům & TV Právo bydlení pohoda
53 Ego!
41
38
37
Styl pro Moje Aha! TV ženy rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
40%
50%
60%
70%
80%
Mag. DNES+TV + Ona + Víkend + Doma + Test + Rodina + Pátek LN
705
501
Magazín DNES + TV
413
289
Ona DNES
292
Víkend DNES Doma DNES
Rodina DNES Pátek Lidové noviny Supplements Population
100%
216 291
222
159 147
139
Test DNES
90%
122
85 89
124
101
2 101
1 719
4 985
3 810
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
139 86 62
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
60
50
Víkend Blesk TV mag. DNES mag. TV
48
Ona DNES
37 Doma DNES
35 Pátek Lidové noviny
29 Sport mag.
27 Test Dnes
25
23
Mag. Právo + TV
Ego!
22
14
13
12
9
8
7
Rodina TV Víkend Aha! TV Dům & Moje Styl pro Dnes pohoda Právo bydlení rodina - ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
176 106
92
75
75
Mag. Mag. TV mag. Víkend Blesk DNES+TV DNES + DNES mag. TV + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
69
Ona DNES
50 Doma DNES
38 Sport mag.
35 Test Dnes
35
31
30
Pátek Mag. Rodina Lidové Právo + Dnes noviny TV
27 Ego!
22
21
18
14
11
10
TV Víkend Aha! TV Dům & Styl pro Moje pohoda Právo bydlení ženy rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS ENTREPRENEURS WITH EMPLOYEES Values are in thousands.
29 20
17 10
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
Víkend DNES
Ona DNES
9 Test Dnes
9 TV mag.
9 Doma DNES
8 Blesk mag. TV
7 Ego!
7 Mag. Právo + TV
6 Sport mag.
6 Pátek Lidové noviny
5 Rodina Dnes
4
4
2
2
2
2
Víkend TV Styl pro Moje Aha! TV Dům & Právo pohoda ženy rodina bydlení Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Magazín DNES + TV
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
