READERS OF MAGAZÍN DNES + TV

READERS OF MAGAZÍN DNES + TV

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

MAGAZÍN DNES + TV

THE MAGAZINE OF THE DAILY MF DNES The Magazín DNES + TV is published every Thursday as a supplement in MF DNES. Magazine provides readers with interviews with personalities, original topics and interesting stories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. Readers of the Magazín DNES + TV include a balance of both men and women. In comparison to the population of the Czech Republic as a whole, readers predominantly have higher educations and salaries, and represent households of higher socio-economic groups.

Magazín DNES + TV

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.

1 296 1 253 1 243 707 474

TV mag.

Blesk Ona + Mag. mag. TV Auto + DNES + Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN

Ona DNES

435

403

359

Víkend Mag. Aha! TV DNES Právo + TV

347 Sport mag.

336 Doma DNES

318

243

237

209

TV Pátek Moje Rodina pohoda Lidové rodina - DNES (celkem) noviny Fajn život

182 Auto DNES

175

157

110

Dům & Víkend Styl pro bydlení Právo ženy

104 Ego!

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 252 742

787 030

465 712 281 953 183 759

240 596

144 510

136 283 109 375 112 814

116 209

151 781 56 129

39 250 Ultra Kombi

Power Top Kombi MF DNES Kombi

Lidové noviny

Metro

5plus2

Ona DNES Auto DNES

Doma DNES

Magazín Rodina DNES + TV DNES

Víkend DNES

Pátek LN

Source: ABC ČR, January – June 2016

Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.

146

150 133

114 75 56 34

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,56)

(affinity 0,7)

(affinity 0,84)

(affinity 1,17)

(affinity 1,37)

(affinity 1,21)

(affinity 0,92)

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.

258 214 180

56 elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,54)

(affinity 0,75)

(affinity 1,15)

(affinity 1,87)

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.

292 184 152 80

up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,68)

(affinity 1,02)

(affinity 1,19)

(affinity 0,94)

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.

242 186 136 83

61

A

B

C

D

E

(affinity 1,85)

(affinity 1,31)

(affinity 0,92)

(affinity 0,86)

(affinity 0,49)

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Values are in thousands.

316 180 136

Ona + Mag. TV mag. Auto + DNES + TV Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN

115

Ona DNES

110

Víkend DNES

83 Doma DNES

78

73

69

Pátek Blesk Mag. Lidové mag. TV Právo + noviny TV

48

47

42

42

Sport mag.

Rodina DNES

Ego!

Auto DNES

36

34

32

24

23

21

Dům & TV Víkend Styl pro Moje Aha! TV bydlení pohoda Právo ženy rodina Fajn život

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK Values are in thousands.

192 110

103

83

67

Ona + Mag. Blesk TV mag. Víkend Auto + DNES + mag. TV DNES Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN

66 Sport mag.

61 Ona DNES

53 Pátek Lidové noviny

45 Doma DNES

29

26

Ego!

Auto DNES

25

24

24

21

14

14

13

7

TV Mag. Aha! TV Rodina Dům & Víkend Moje Styl pro pohoda Právo + DNES bydlení Právo rodina - ženy TV Fajn život

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.

459 269

269

238 162

Blesk Víkend Ona + TV mag. Mag. DNES + mag. TV DNES Auto + TV Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN

158

Ona DNES

121 Doma DNES

117

105

Mag. Pátek Právo + Lidové TV noviny

88 Sport mag.

67

64

62

Rodina TV Aha! TV DNES pohoda

61

52

Auto DNES

Ego!

51

51

46

35

Dům & Víkend Moje Styl pro bydlení Právo rodina - ženy Fajn život

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

on the right economically inactive readers 40%

50%

60%

70%

80%

90%

Ona + Auto + Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN

788

455

Magazín DNES + TV

450

257

Ona DNES

290

184

Víkend DNES

279

157

Doma DNES

211

125

Rodina DNES

129

79

Auto DNES

115

67

167

Pátek Lidové noviny Supplements Population

100%

2 189 5 030

76 1 755 3 764

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.

99 59

52

Ona + TV mag. Mag. Auto + DNES + Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN

43

41

Víkend Blesk DNES mag. TV

30 Sport mag.

28 Ona DNES

27 Doma DNES

25 Pátek Lidové noviny

21

19

Ego!

Auto DNES

19

13

11

11

9

9

6

4

Mag. Aha! TV Rodina TV Dům & Moje Víkend Styl pro Právo + DNES pohoda bydlení rodina - Právo ženy TV Fajn život

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.

176 108

105 80

74

Ona + Mag. TV mag. Blesk Víkend Auto + DNES + mag. TV DNES Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN

56 Ona DNES

46 Doma DNES

40 Sport mag.

35

31

Pátek Lidové noviny

Ego!

31

29

Moje Auto rodina - DNES Fajn život

24

24

23

18

13

8

7

Mag. Rodina TV Aha! TV Dům & Víkend Styl pro Právo + DNES pohoda bydlení Právo ženy TV

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

READERS OF SUPPLEMENTS ENTREPRENEURS Values are in thousands.

144 99

97

97 64

Ona + Blesk Mag. TV mag. Víkend Auto + mag. TV DNES + DNES Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN

53

Ona DNES

42 Sport mag.

40 Doma DNES

33

29

26

Pátek Moje Auto Lidové rodina - DNES noviny Fajn život

26

25

24

24

TV Mag. Aha! TV Rodina pohoda Právo + DNES TV

19 Ego!

19

12

6

Dům & Víkend Styl pro bydlení Právo ženy

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2016

Magazín DNES + TV

CONTACT FOR MORE INFORMATION…

http://www.mafra.cz/portfolio.aspx - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts