READERS OF MAGAZÍN DNES + TV

READERS OF MAGAZÍN DNES + TV

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

MAGAZÍN DNES + TV

THE MAGAZINE OF THE DAILY MF DNES The Magazín DNES + TV is published every Thursday as a supplement in MF DNES. Magazine provides readers with interviews with personalities, original topics and interesting stories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. Readers of the Magazín DNES + TV include a balance of both men and women. In comparison to the population of the Czech Republic as a whole, readers predominantly have higher educations and salaries, and represent households of higher socio-economic groups.

Magazín DNES + TV

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.

1 315

1 307

1 279 823 582

TV mag.

471

457

401

349

347

307

243

227

217

Mag. Blesk Mag. Ona DNES Víkend Mag. Doma Aha! TV Sport TV Pátek LN Moje Dům & DNES+TV mag. TV DNES + DNES Právo + DNES mag. pohoda rodina - bydlení + Ona + TV TV Fajn život Víkend + Doma + Pátek LN Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015

143

129

Styl pro ženy

Ego!

Magazín DNES + TV

CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 358 309

854 552

301 091 202 667

264 071

162 930

155 897

130 545

130 017

128 642

168 405 58 487

39 737 Ultra Kombi

Top Kombi MF DNES

Lidové noviny

Metro

týdeník 5plus2

Ona DNES Test DNES

Doma DNES

Magazín DNES + TV

Rodina DNES

Víkend DNES

Pátek LN

Source: ABC ČR, October 2014 – March 2015

Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.

161

165

139

138

100 78 41

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,54)

(affinity 0,79)

(affinity 0,86)

(affinity 1,17)

(affinity 1,3)

(affinity 1,11)

(affinity 1,16)

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015

Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.

314 220 189 100

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,59)

(affinity 0,68)

(affinity 1,19)

(affinity 1,98)


Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.

310 252 158 104

up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,72)

(affinity 0,93)

(affinity 1,22)

(affinity 0,99)


Magazín DNES + TV

STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.

277 227 143 105 71

A

B

C

D

E

(affinity 1,98)

(affinity 1,43)

(affinity 0,98)

(affinity 0,73)

(affinity 0,46)


Magazín DNES + TV

READERS OF SUPPLEMENTS WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Values are in thousands.

840 536

Mag. TV mag. DNES+TV + Ona + Víkend + Doma + Pátek LN

534

Mag. DNES + TV

463

378

318

Blesk Ona DNES Víkend mag. TV DNES

261

Doma DNES

231

166

Mag. Pátek LN Právo + TV

152

135

109

104

95

Sport mag.

TV pohoda

Dům & bydlení

Aha! TV

Ego!

82

69

Moje Styl pro rodina ženy Fajn život

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015

Magazín DNES + TV

READERS OF SUPPLEMENTS WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK Values are in thousands.

295 188

187

178 138

Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Pátek LN

118

Blesk TV mag. Ona DNES Víkend mag. TV DNES

101

Doma DNES

81 Sport mag.

68

57

53

Mag. Pátek LN TV Právo + pohoda TV

47

42

42

26

24

Dům & bydlení

Aha! TV

Ego!

Styl pro ženy

Moje rodina Fajn život


Magazín DNES + TV

READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.

506 332 257


224

TV mag. Ona DNES

200

Blesk mag. TV

196

Víkend DNES

160

Doma DNES

143

109

Mag. Pátek LN Právo + TV

72

67

66

63

51

Sport mag.

Dům & bydlení

TV pohoda

Ego!

Aha! TV

47

43



Magazín DNES + TV

READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

40%

on the right economically inactive readers 50%

60%

70%

80%

Mag. DNES+TV + Ona + Víkend + Doma + Pátek LN

817

490

Magazín DNES + TV

517

306

Ona DNES

367

215

Víkend DNES

295

176

Doma DNES Pátek LN

264 150

90%

100%

137 94

Vkládané magazíny

2 212

1 750

Populace

4 954

3 854


Magazín DNES + TV

READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.

137 93 76

70

58

58

51 32


TV mag. Ona DNES

Blesk mag. TV

Víkend DNES

Doma DNES

Ego!

30 Sport mag.

24

22

18

16

14

Mag. Pátek LN Moje TV Aha! TV Právo + rodina - pohoda TV Fajn život

13

6

Dům & bydlení

Styl pro ženy


Magazín DNES + TV

READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.

198 129

113 84


TV mag.

79

70


62

Doma DNES

42 Pátek LN

41 Ego!

40 Mag. Právo + TV

38 Sport mag.

25 TV pohoda

22

19

Moje Dům & rodina - bydlení Fajn život

17

14

Aha! TV Styl pro ženy


Magazín DNES + TV

READERS OF SUPPLEMENTS ENTREPRENEURS Values are in thousands.

166 105

101

92 61

Mag. Mag. DNES+TV DNES + TV + Ona + Víkend + Doma + Pátek LN

TV mag.

59


50

Doma DNES

43

Sport mag.

40 Pátek LN

32 Mag. Právo + TV

24

23

23

15

Ego!

Aha! TV

TV pohoda

Dům & bydlení

14

11



Magazín DNES + TV

CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MAGAZÍN DNES + TV

Recommend Documents