READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE
Motto: „With us you will feel better at home“ We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
Doma DNES | magazine on living
PROFILE OF THE READERS
66 % readers in productive age 20 – 59 years 63 % readers with highschool or university graduate 60 % economically active readers 40 % readers from households with average income over 30 thousand CZK 76 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Doma DNES | magazine on living
TOTAL READERSHIP CIRCULATION
523 000 TOTAL READERSHIP
369 000 READERS PER ISSUE
man 42%
woman 58%
126 653 AVERAGE PAID CIRCULATIONS
Sources: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015; ABC ČR, July – December 2015
Doma DNES | magazine on living
TOTAL READINGS OF THE LAST ISSUE Values are in thousands.
369
241 166 120
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
112
Blesk Hobby
84
75
64
56
52
51
Chatař & chalupář
Bydlení
Marianne Bydlení
Svět koupelen
Katka Náš útulný byt
Můj dům
Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Doma DNES | magazine on living
AVERAGE PAID CIRCULATION PER ISSUE
126 653
75 418
68 620 40 562 26 557
Doma DNES
Receptář
Dům & bydlení
Blesk Hobby
20 560
Chatař & chalupář Katka Náš útulný byt
19 566
19 241
14 668
Tina Bydlíme
Marianne Bydlení
Flóra
Note: Magazines with a paid circulation under 10 thousand are not part of the chart. Source: ABC ČR, July – December 2015
Doma DNES | magazine on living
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES university graduate 25%
233
105
Doma DNES
Receptář
90
Dům & bydlení
68
59
48
Dům a zahrada
Chatař & chalupář
Blesk Hobby
elementary 6% highschool not graduate 31%
highschool graduate 38%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Doma DNES | magazine on living
ECONOMICALLY ACTIVE READERS Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES other student 9% 5%
222
employee 48%
pensioner 26%
104
Doma DNES
Receptář
85
Dům & bydlení
73
68
Dům a zahrada
Blesk Hobby
53
entrepreneur 12%
Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES unknown 23%
up to 20 thous. CZK 13%
148 20 - 30 thous. CZK 24%
65
Doma DNES
Dům & bydlení
64
Receptář
39
35
35
Dům a zahrada
Chatař & chalupář
Blesk Hobby
30 thous. CZK and more 40%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES E 9% D 15%
A 26%
279
146
Doma DNES
Receptář
B 13%
126
Dům & bydlení
70
68
Chatař & chalupář
Dům a zahrada
54
C 37%
Blesk Hobby
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2015
Doma DNES | magazine on living
PRICELIST
2/1 panoramic spread 1/1 page 2nd or 3rd cover page
Bleed WxH in mm 420 x 285 210 x 285 210 x 285
Type area WxH in mm 386 x 261 181 x 261 181 x 261
4th cover page 1/2 page - landscape 1/2 page - portrait 1/3 page - landscape (bottom) 1/3 page - portrait 1/4 page - corner 1/4 page - portrait 1/4 page - landscape (bottom) 1/8 page Advertisement in a crossword
210 x 285 210 x 140 102 x 285 210 x 114 72 x 285 60 x 285 210 x 84 -
181 x 261 181 x 128 88 x 261 181 x 95 55 x 261 88 x 128 42 x 261 181 x 65 88 x 62 43 x 55
FORMATS
Doma DNES
Doma DNES* edition Prague-City and Central Bohemian
Doma DNES* regional edition
Wed
Wed
Wed
467 300 CZK 236 000 CZK 271 500 CZK
176 200 CZK 89 000 CZK 102 400 CZK
103 000 CZK 52 000 CZK 59 900 CZK
298 300 CZK 118 000 CZK 118 000 CZK 78 800 CZK 78 800 CZK 59 100 CZK 59 100 CZK 59 100 CZK 29 600 CZK 15 000 CZK
112 500 CZK 44 500 CZK 44 500 CZK 29 800 CZK 29 800 CZK 22 500 CZK 22 500 CZK 22 500 CZK 8 500 CZK -
65 800 CZK 26 300 CZK 26 300 CZK 17 500 CZK 17 500 CZK 13 400 CZK 13 400 CZK 13 400 CZK 5 100 CZK -
Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. *Advertising in Doma DNES magazine is possible in five regional versions in addition to the national edition. Edition 1 - Ústí nad Labem, Liberec, Hradec Králové and Pardubice Regions. Edition 2 - South Bohemian, Plzeň and Karlovy Vary Regions. Edition 3 - Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 - South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
Doma DNES | magazine on living
CONTACT
FOR MORE INFORMATION… Martina Krátká tel.: +420 225 063 435 mobil: +420 734 600 446 e-mail:
[email protected] MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov
