READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of r esearch agencies GfK Czech and Median • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 373 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 980 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 298 thous. of readers.

Metro Lidové noviny MF DNES

Values are in thousands.

372

212

1 290 837

789

789 391

372

291

252

212

190 49

POWER KOMBI

Blesk

Deník (Net)

MF DNES

Právo

Metro

Sport

Aha!

Lidové noviny

Hospodářské noviny

E15

Source: Media projekt, GfK Czech - Median, 1st – 2nd quarter of 2012

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 485 thousands

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 344 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 450 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 571 thous. of readers.

DOMA DNES ONA DNES Pátek LN Magazín DNES + TV


568

535 280 1 615 1 102

1 451 1 102 621

568

TOP 4 Blesk TV Magazín Magazín DOMA KOMBI magazín magazín DNES + Právo + DNES (Total) TV TV

535 ONA DNES

473

393

364

312

280

273

Víkend TV Aha! TV Sport Pátek LN Dům & DNES pohoda magazín bydlení (Total)

220

180

154

145

Moje IN Styl pro Víkend rodina magazín ženy (HN) (HN)

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, GfK Czech - Median, 1st – 2nd quarter of 2012


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

781 809 573 835

249 479

324 356 207 515

400 857

330 908 207 537

41 964

173 414 69 949

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

MF DNES

Lidové noviny

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, January – June 2012


STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.

Metro Lidové noviny Total 316 thous.

MF DNES

Total 274 thous.

79 Total 216 thous.

60 30 29

Total 214 thous.

Total 200 thous.

46 53

86 36 27 Total 60 thous.

51 207

185

Total 94 thous.

19 132

37

30 2 28

103

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,43)

(affinity 0,98)

(affinity 1,15)

(affinity 1,27)

(affinity 1)

(affinity 0,98)

(affinity 0,88)

96

38



STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.

Metro Lidové noviny MF DNES Total 572 thous.

155 Total 344 thous.

68

105

Total 324 thous.

66 45

Total 133 thous.

46 32 55

68 349 213

171

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,45)

(affinity 0,7)

(affinity 1,36)

(affinity 2,05)



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.

Metro Lidové noviny MF DNES Total 583 thous.

139 59 Total 307 thous. Total 198 thous.

66 60

Total 284 thous.

95 56

72 37

385

175

156

72 up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,74)

(affinity 0,91)

(affinity 1,21)

(affinity 1)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.


Total 598 thous.

163

Total 330 thous.

104

77 40

213

Total 156 thous.

Total 186 thous.

331

Total 101 thous.

42 15

59 27

99

100

30 26 45

A

B

C

D

E

(affinity 1,91)

(affinity 1,47)

(affinity 1,03)

(affinity 0,68)

(affinity 0,44)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 895 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 660 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 840 thous. of readers.



221

112

562

562 414 305 221

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

167 Právo

151 Hospodářské noviny

112

112

Lidové noviny

Sport

66

35

Aha!

E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 583 thousands




139 59

481 385

385 266 139

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

133

Sport

110 Právo

89 Hospodářské noviny

71

59

Aha!

Lidové noviny

21 E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 487 thousands




120

55

312

312 161

POWER KOMBI

MF DNES

Blesk

120

Metro

117

97

Deník (Net) Hospodářské noviny

97 Právo

55

55

30

24

Lidové noviny

Sport

Aha!

E15



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

60%

70%

80%

100%

339

231

557

98

90%

465

641

MF DNES

National dailies

50%

833

TOP KOMBI (MF DNES and LN)

Lidové noviny

40%

on the right economically inactive readers

114

1 753

1 139

Regional dailies

464

373

Population

4 752

4 145



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 833 776 641 557 513 465

464 339

373 233

231 158

228

225

156

147 63

POWER KOMBI

Blesk

(64 % active)

(60 % active)

TOP KOMBI Deník (Net) MF DNES (65 % active)

(55 % active)

(71 % active)

96

98 114

145 45

35

13

Právo

Metro

Sport

Aha!

LN

HN

E15

(40 % active)

(61 % active)

(78 % active)

(62 % active)

(46 % active)

(76 % active)

(72 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 116 thousands




18 10

88

88 52

44

35 18

POWER KOMBI

MF DNES

Blesk

Hospodářské Deník (Net) noviny

Metro

17

15

10

9

7

Právo

Sport

Lidové noviny

Aha!

E15



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 182 thousands

Metro Lidové noviny


MF DNES

Values are in thousands. 38 17

127

127 92 75

63 40

POWER KOMBI

MF DNES

Blesk


Sport

38

Metro

27 Právo

17

11

10

Lidové noviny

Aha!

E15



READERS OF DAILIES ENTREPRENEURS Total 115 thousands




30

16

69

79

69 56 35

POWER KOMBI

Blesk

MF DNES


32

Sport

30

Metro

23 Právo

16

16

2

Aha!

Lidové noviny

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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