READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 532 thousands

Metro Lidové noviny MF DNES

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 943 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 392 thous. of readers. Values are in thousands.

539

206

1 136 787

787

774 539 335

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Právo

298 Aha!

252 Sport

206

186

Lidové noviny

Hospodářské noviny

105 E15

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2013

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 277 thousands DOMA DNES ONA DNES Pátek Lidové noviny Magazín DNES + TV

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 139 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 350 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 396 thous. of readers. Values are in thousands.

440

627

272 1 440 938

1 410 938 627

TOP 4 TV Blesk Magazín KOMBI magazín magazín DNES + (Total) TV TV

ONA DNES

531

504

440

427

355

338

272

Víkend Magazín DOMA Aha! TV TV Sport Pátek DNES Právo + DNES pohoda magazín Lidové TV (Total) noviny

237

226

Moje rodina

Dům & bydlení

155

151

147

Víkend Styl pro In ženy magazín

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2013


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

699 718 512 611

227 457

285 153 190 006

354 643

296 629 185 234

37 451

159 841 58 015

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

MF DNES

Lidové noviny

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, July – December 2013


STRUCTURE OF READERS ACCORDING TO AGE Metro Lidové noviny MF DNES

Values are in thousands.

Total 299 thous.

Total 285 thous.

Total 250 thous.

100

86

Total 278 thous.

88

103 40 Total 92 thous.

50

39

Total 223 thous.

71 46

21

35

159

160

126

144

Total 105 thous.

41 117

12 30

13 51

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,65)

(affinity 1,05)

(affinity 0,97)

(affinity 1,14)

(affinity 1,12)

(affinity 0,98)

(affinity 0,88)



STRUCTURE OF READERS ACCORDING TO EDUCATION Metro Lidové noviny MF DNES

Values are in thousands.

Total 611 thous.

196 Total 387 thous.

Total 374 thous.

76 117 154 Total 160 thous.

69 44

339

72 16 72

176

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,51)

(affinity 0,74)

(affinity 1,25)

(affinity 1,81)

201



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Metro Lidové noviny MF DNES

Values are in thousands. Total 635 thous.

207 Total 370 thous. Total 307 thous.

106 118

Total 218 thous.

121

92

30

39 322

30

213 156

96 up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,67)

(affinity 0,94)

(affinity 1,34)

(affinity 0,93)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Metro Lidové noviny MF DNES

Values are in thousands. Total 531 thous.

192

Total 359 thous.

61

109 62

Total 181 thous.

66 188

Total 280 thous.

95

Total 180 thous.

36 77

278

25 149 90

21 82

A

B

C

D

E

(affinity 1,87)

(affinity 1,37)

(affinity 1)

(affinity 0,75)

(affinity 0,62)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 998 thousands


Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 650 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 898 thous. of readers. Values are in thousands.

313

145

540

540 398

341

313 182

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

Právo

145

131

122

88

87

Lidové noviny


Sport

E15

Aha!



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 635 thousands



207

106

322

322

304 224

POWER KOMBI

MF DNES

Blesk

Deník (Net)

207

Metro

110

106

99

79

76

65

Sport

Lidové noviny

Právo


Aha!

E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 540 thousands



175

87

278

278 175

POWER KOMBI

MF DNES

Metro

156

Deník (Net)

155

Blesk

117

Právo

87 Lidové noviny

81

56

51

37


E15

Sport

Aha!



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

40%

on the right economically inactive readers 50%

60%

70%

80%

90%

495

897

TOP KOMBI (MF DNES and LN)

625

318

MF DNES

518

269

Lidové noviny

National dailies

Regional dailies

Population

62

144

1 456

100%

1 028

409

365

4 757

4 082



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 897

588

625 548

518

495

409 365 318

337

269 202

173 161

158 140

176 77

POWER KOMBI

Blesk

(64 % active)

(52 % active)

TOP KOMBI MF DNES Deník (Net) (66 % active)

(66 % active)

(53 % active)

150

144 62

86 37

19

Metro

Právo

Aha!

Sport

LN

HN

E15

(63 % active)

(52 % active)

(53 % active)

(70 % active)

(70 % active)

(80 % active)

(82 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 169 thousands



49

29

91

91 58

53

49 35

29

26

24

22 7

POWER KOMBI

MF DNES

Deník (Net)

Blesk

Metro


Lidové noviny

Právo

E15

Sport

Aha!



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 233 thousands



62

41

130

130 88

POWER KOMBI

MF DNES

Blesk

80

Deník (Net)

62

Metro

59


47 Právo

46 Sport

41

33

22

Lidové noviny

E15

Aha!



READERS OF DAILIES ENTREPRENEURS Total 185 thousands



47

31

107

107 84 53

POWER KOMBI

MF DNES

Blesk

Deník (Net)

47

Metro

39


37 Sport

32

31

Právo

Lidové noviny

21

16

Aha!

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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