READERS OF MAGAZÍN DNES + TV
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
MAGAZÍN DNES + TV
THE MAGAZINE OF THE DAILY MF DNES The Magazín DNES + TV is published every Thursday as a supplement in MF DNES. Magazine provides readers with interviews with personalities, original topics and interesting stories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. Readers of the Magazín DNES + TV include a balance of both men and women. In comparison to the population of the Czech Republic as a whole, readers predominantly have higher educations and salaries, and represent households of higher socio-economic groups.
Magazín DNES + TV
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 256 1 225 1 199 674 453
TV mag.
Blesk Ona + Mag. mag. TV Auto + DNES + Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
Ona DNES
406
383
351
Víkend Mag. Aha! TV DNES Právo + TV
343 Sport mag.
331 Doma DNES
319
237
211
196
TV Pátek Moje Rodina pohoda Lidové rodina - DNES noviny Fajn život
185 Auto DNES
169
167
109
Víkend Dům & Styl pro Právo bydlení ženy
106 Ego!
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 253 752
793 583
460 170 277 325 182 845
236 385
144 015
133 512 109 032 113 691
121 286 150 180 55 177
38 831 Ultra Kombi
Power Top Kombi MF DNES Kombi
Lidové noviny
Metro
5plus2
Ona DNES Auto DNES
Doma DNES
Magazín Rodina DNES + TV DNES
Víkend DNES
Pátek LN
Source: ABC ČR, April – September 2016
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
147
138
111
109
80 57 31 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,54)
(affinity 0,78)
(affinity 0,87)
(affinity 1,24)
(affinity 1,33)
(affinity 1,05)
(affinity 0,98)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
239 212 174
48 elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,48)
(affinity 0,78)
(affinity 1,12)
(affinity 1,96)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
282
167
139 86
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,76)
(affinity 1)
(affinity 1,22)
(affinity 0,87)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
252 172 127 74
49
A
B
C
D
E
(affinity 1,9)
(affinity 1,17)
(affinity 1,01)
(affinity 0,84)
(affinity 0,41)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Values are in thousands.
310 174 126
Ona + Mag. TV mag. Auto + DNES + TV Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN
111
Ona DNES
105
Víkend DNES
74
71
Pátek Blesk Lidové mag. TV noviny
71 Doma DNES
66 Mag. Právo + TV
53
44
41
39
Sport mag.
Rodina DNES
Auto DNES
Ego!
38
38
31
26
23
23
Dům & Víkend TV Styl pro Aha! TV Moje bydlení Právo pohoda ženy rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 30 THOUS. CZK Values are in thousands.
85
46
37
Ona + Mag. Blesk Auto + DNES + mag. TV Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
35
Sport mag.
30
24
TV mag. Víkend DNES
24 Ona DNES
23 Pátek Lidové noviny
18 Ego!
17
16
14
Doma DNES
Auto DNES
Aha! TV
12
8
7
7
6
6
2
Mag. Víkend TV Moje Rodina Dům & Styl pro Právo + Právo pohoda rodina - DNES bydlení ženy TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
427 247
246
241 149
Ona + TV mag. Mag. Blesk Auto + DNES + mag. TV Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
Ona DNES
148
118
Víkend Mag. DNES Právo + TV
104 Doma DNES
101 Pátek Lidové noviny
77
65
Sport mag.
Auto DNES
64
62
TV Víkend pohoda Právo
62
60
58
Rodina Aha! TV Dům & DNES bydlení
51 Ego!
39
39
Styl pro Moje ženy rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
Ona + Auto + Doma + Mag. DNES+TV + Rodina + Víkend +… Magazín DNES + TV Ona DNES
40%
on the right economically inactive readers 50%
60%
70%
80%
749
450
422
251
276
Víkend DNES
262
144
199
132
Rodina DNES
117
79
113
Supplements Population
71
158
Pátek Lidové noviny
2 141 4 945
100%
177
Doma DNES
Auto DNES
90%
79 1 767 3 850
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
99 57
51
40
39
Ona + TV mag. Mag. Blesk Víkend Auto + DNES + mag. TV DNES Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
31 Ona DNES
25 Doma DNES
25 Sport mag.
25 Pátek Lidové noviny
22 Auto DNES
19 Ego!
19
16
15
13
12
9
6
4
Mag. TV Rodina Aha! TV Moje Dům & Víkend Styl pro Právo + pohoda DNES rodina - bydlení Právo ženy TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
165 93
91
72
66
Mag. TV mag. Blesk Víkend Ona + mag. TV DNES Auto + DNES + TV Doma + Mag. DNES+TV + Rodina + Víkend + Pátek LN
52
Ona DNES
42 Sport mag.
39 Doma DNES
35 Pátek Lidové noviny
30
27
Mag. TV Právo + pohoda TV
26
26
Auto DNES
Ego!
24
20
19
12
11
7
Rodina Aha! TV Moje Dům & Víkend Styl pro DNES rodina - bydlení Právo ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
READERS OF SUPPLEMENTS ENTREPRENEURS Values are in thousands.
29 18 12
Ona + Mag. Auto + DNES + Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
Víkend DNES
11
Ona DNES
11
TV mag.
10 Doma DNES
6 Sport mag.
6
5
5
Pátek Blesk Rodina Lidové mag. TV DNES noviny
4 Ego!
4
4
Moje Aha! TV rodina Fajn život
3 Auto DNES
2
2
2
1
1
TV Dům & Víkend Mag. Styl pro pohoda bydlení Právo Právo + ženy TV
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Magazín DNES + TV
CONTACT FOR MORE INFORMATION…
http://www.mafra.cz/portfolio.aspx - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts
