READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of r esearch agencies GfK Czech and Median • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 394 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 1 010 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 314 thous. of readers.

Metro Lidové noviny MF DNES

Values are in thousands.

357

223

1 223 814

814

767 370

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Právo

357

Metro

278

260

223

195

43

Sport

Aha!

Lidové noviny

Hospodářské noviny

E15

Source: Media projekt, GfK Czech - Median, 2nd – 3rd quarter of 2012

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 456 thousands

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 288 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 394 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 510 thous. of readers.

DOMA DNES ONA DNES Pátek LN Magazín DNES + TV


593

537 291 1 516 1 035

1 361 1 035 593

555

TOP 4 Blesk TV Magazín DOMA Magazín KOMBI magazín magazín DNES + DNES Právo + (Total) TV TV

537 ONA DNES

479

391

342

292

291

241

199

174

Víkend TV Aha! TV Sport Pátek LN Dům & IN Moje DNES pohoda magazín bydlení magazín rodina (Total) (HN)

172

163

Víkend Styl pro (HN) ženy

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, GfK Czech - Median, 2nd – 3rd quarter of 2012


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

767 006 575 160

248 107

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

327 052 205 467

MF DNES

395 474

326 243 199 498

42 640 Lidové noviny

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

172 034

ONA DNES DOMA DNES

69 231 Pátek LN

Source: ABC ČR, April – September 2012


STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.

Metro Lidové noviny Total 318 thous.

MF DNES

75 Total 208 thous.

Total 268 thous.

50

Total 236 thous.

29 27

Total 215 thous.

54 52

79

32 68

27

214

Total 50 thous.

25 2 23

191

22

150 102

Total 99 thous.

95

39 38

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,37)

(affinity 0,92)

(affinity 1,16)

(affinity 1,2)

(affinity 1,07)

(affinity 1,05)

(affinity 0,9)



STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.

Metro Lidové noviny MF DNES Total 582 thous.

153 Total 389 thous. Total 313 thous.

78 70 62

96 Total 110 thous.

55

39 28 43

162

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,4)

(affinity 0,68)

(affinity 1,27)

(affinity 2,08)

351 257



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.


Total 617 thous.

156

64

Total 184 thous.

Total 300 thous.

Total 296 thous.

86

63

57

42

397

53 61

191

157

70 up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,67)

(affinity 0,93)

(affinity 1,22)

(affinity 1,01)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.

Metro Lidové noviny

Total 571 thous.

MF DNES

163 Total 377 thous.

99

70 50 Total 147 thous.

257

Total 177 thous.

309

36 24

59 22

87

96

Total 123 thous.

29 29 65

A

B

C

D

E

(affinity 1,97)

(affinity 1,44)

(affinity 1,04)

(affinity 0,66)

(affinity 0,45)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 971 thousands

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 727 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 904 thous. of readers.



223

140

608

608 407 313 223

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

172 Právo

165 Hospodářské noviny

140

107

72

Lidové noviny

Sport

Aha!

31 E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 617 thousands




156

64

467 397

397 258 156

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

134

Sport

107

87

87

64

21

Právo

Hospodářské noviny

Aha!

Lidové noviny

E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 524 thousands




106

74

344

344

166 119

POWER KOMBI

MF DNES

Blesk

Deník (Net)

106 Metro

102 Hospodářské noviny

86 Právo

74

55

Lidové noviny

Sport

29

24

Aha!

E15



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

60%

70%

80%

100%

356

233

581

94

90%

483

654

MF DNES

National dailies

50%

831

TOP KOMBI (MF DNES and LN)

Lidové noviny

40%

on the right economically inactive readers

129

1 721

1 137

Regional dailies

418

348

Population

4 798

4 099



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 831 718 654 581 483

505 418 356

348 233

223 148

219

206 151

147

113

59

POWER KOMBI

Blesk

(63 % active)

(59 % active)

TOP KOMBI MF DNES Deník (Net) (65 % active)

(71 % active)

(55 % active)

94

129

155 40

32

12

Právo

Metro

Sport

Aha!

LN

HN

E15

(40 % active)

(58 % active)

(79 % active)

(57 % active)

(42 % active)

(79 % active)

(73 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 148 thousands



Values are in thousands. 22 17

109

109

50

45

36 22

POWER KOMBI

MF DNES Hospodářské noviny

Blesk

Deník (Net)

Metro

17

14

13

10

6

Lidové noviny

Sport

Právo

Aha!

E15



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 192 thousands

Metro Lidové noviny


MF DNES


36 27

129

129 79

73

62 36

POWER KOMBI

MF DNES

Blesk

Hospodářské Deník (Net) noviny

Metro

29

27

24

Sport

Lidové noviny

Právo

11

10

Aha!

E15



READERS OF DAILIES ENTREPRENEURS Total 113 thousands



Values are in thousands. 33

16

86 64

64 46

POWER KOMBI

Blesk

MF DNES

40

Deník (Net) Hospodářské noviny

33

Metro

28

Sport

21

18

16

3

Právo

Aha!

Lidové noviny

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

Recommend Documents