READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 489 thousands

Metro Lidové noviny MF DNES

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 935 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 360 thous. of readers. Values are in thousands.

504

199

1 134 786

786

777 504 329

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Právo

301 Aha!

241 Sport

199

160

95

Lidové noviny

Hospodářské noviny

E15

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2013

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 294 thousands DOMA DNES ONA DNES Pátek Lidové noviny Magazín DNES + TV

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 176 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 342 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 390 thous. of readers. Values are in thousands.

458

588

296 1 436 952

1 414 952 588

TOP 4 TV Blesk Magazín KOMBI magazín magazín DNES + (Total) TV TV

ONA DNES

549

507

463

458

359

344

296

Víkend Magazín Aha! TV DOMA TV Sport Pátek DNES Právo + DNES pohoda magazín Lidové TV (Total) noviny

237

205

Dům & bydlení

Moje rodina

153

148

146

Styl pro Víkend In ženy magazín

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2013


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

710 264 520 398 361 720 231 576

288 822 192 140

300 443 183 890

39 436

164 654 61 277

POWER KOMBI (MF DNES, LN and Metro)

TOP KOMBI (MF DNES and LN)

MF DNES

Lidové noviny

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, April – September 2013


STRUCTURE OF READERS ACCORDING TO AGE Metro Lidové noviny MF DNES

Values are in thousands. Total 308 thous.

Total 221 thous.

95

Total 289 thous.

Total 275 thous.

78 94

33 85

38

Total 218 thous.

71 43

Total 80 thous.

47

36

17 180

173 138

119

Total 97 thous.

33 111

8 25

24 40

12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,61)

(affinity 0,96)

(affinity 1,03)

(affinity 1,19)

(affinity 1,13)

(affinity 0,97)

(affinity 0,86)



STRUCTURE OF READERS ACCORDING TO EDUCATION Metro Lidové noviny MF DNES

Values are in thousands.

Total 583 thous.

180 Total 395 thous.

Total 361 thous.

80

116

139 64 Total 151 thous.

69 15 67

41 323 215

181

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,5)

(affinity 0,74)

(affinity 1,23)

(affinity 1,87)



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Metro Lidové noviny MF DNES

Values are in thousands. Total 619 thous.


93

Total 303 thous.


95 37 39

324

86 31

208

169

85 up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,65)

(affinity 0,95)

(affinity 1,3)

(affinity 0,97)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Metro Lidové noviny MF DNES

Values are in thousands.

Total 483 thous.

163

Total 330 thous.

Total 319 thous.

62

99 54

112

Total 192 thous.

40

Total 166 thous.

63 27

67

258

177

167 102

17 82

A

B

C

D

E

(affinity 1,82)

(affinity 1,5)

(affinity 0,95)

(affinity 0,84)

(affinity 0,59)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 978 thousands


Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 645 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 880 thous. of readers. Values are in thousands.

296

144

538

538 409

321

296 180

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

Právo

144

115

112

100

73

Lidové noviny


Sport

Aha!

E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 619 thousands



202

93

324

334

324 225

POWER KOMBI

Blesk

MF DNES

Deník (Net)

202

Metro

111

100

93

84

70

61

Sport

Právo

Lidové noviny

Aha!


E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 521 thousands



161

81

279

279 167

POWER KOMBI

MF DNES

Blesk

161

Metro

140

Deník (Net)

111 Právo

81

70

53

46

41

Lidové noviny


Sport

E15

Aha!



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

60%

70%

80%

256

74

125

National dailies

100%

317

530

Lidové noviny

90%

477

618

MF DNES

Population

50%

883

TOP KOMBI (MF DNES and LN)

Regional dailies

40%

on the right economically inactive readers

1 453

1 011

395

382

4 714

4 124



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 883

618

614 477

530

520

395 382 326

317 256

177

158 171

163

138

154 86

130

125

80

74 30

POWER KOMBI

Blesk

(65 % active)

(54 % active)

TOP KOMBI MF DNES Deník (Net) (66 % active)

(67 % active)

(51 % active)

14

Metro

Právo

Aha!

Sport

LN

HN

E15

(65 % active)

(48 % active)

(54 % active)

(64 % active)

(63 % active)

(81 % active)

(85 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 183 thousands



58

30

95

95 58

58

54 31

POWER KOMBI

MF DNES

Metro

Blesk

Deník (Net) Hospodářské noviny

30 Lidové noviny

23

22

19

Právo

E15

Sport

10 Aha!



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 231 thousands



64

31

136

136 86

POWER KOMBI

MF DNES

Blesk

69

Deník (Net)

64

Metro

47 Hospodářské noviny

38

37

31

24

21

Právo

Sport

Lidové noviny

E15

Aha!



READERS OF DAILIES ENTREPRENEURS Total 187 thousands



50

20

117

117 86 57

50 31

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

Právo

29 Sport

28 Hospodářské noviny

21

20

12

Aha!

Lidové noviny

E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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