READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE
Motto: „With us you will feel better at home“ We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
Doma DNES | magazine on living
PROFILE OF THE READERS
67 % readers in productive age 20 – 59 years 63 % readers with highschool or university graduate 64 % economically active readers 42 % readers from households with average income over 30 thousand CZK 75 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Doma DNES | magazine on living
TOTAL READERSHIP CIRCULATION
493 000 TOTAL READERSHIP
355 000 READERS PER ISSUE
woman 56%
man 44%
117 306 AVERAGE PAID CIRCULATIONS
Sources: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016; ABC ČR, October 2015 – March 2016
Doma DNES | magazine on living
TOTAL READINGS OF THE LAST ISSUE Values are in thousands.
355 283 168 129
Doma DNES
Receptář
Dům & bydlení
Blesk Hobby
118
Dům a zahrada
71
69
64
63
52
51
Bydlení
Marianne Bydlení
Svět koupelen
Můj dům
Bydlení Stavby Reality
Katka Náš útulný byt
Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Doma DNES | magazine on living
AVERAGE PAID CIRCULATION PER ISSUE
117 306 77 629
65 946 41 481
Doma DNES
Receptář
Dům a bydlení Blesk Hobby
19 740
19 160
18 075
Katka Náš útulný byt
Tina Bydlíme
Marianne Bydlení
9 902
9 658
8 803
8 659
Můj dům
Rodinný dům
Dům a zahrada
Bydlení
Note: Magazines with a paid circulation under 8.5 thousand are not part of the chart. Source: ABC ČR, July – December 2015
Doma DNES | magazine on living
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES university graduate 27%
elementary 7% highschool not graduate 30%
223
123 97 65
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
53
47
Blesk Hobby
Bydlení
highschool graduate 36%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Doma DNES | magazine on living
ECONOMICALLY ACTIVE READERS Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES student 5%
228
other 8%
pensioner 23%
employee 51%
136 89
Doma DNES
Receptář
Dům & bydlení
82
Blesk Hobby
73
Dům a zahrada
55
entrepreneur 13%
Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES unknown 22%
up to 20 thous. CZK 12%
149 20 - 30 thous. CZK 24%
91 65
Doma DNES
Receptář
Dům & bydlení
44
40
34
Dům a zahrada
Blesk Hobby
Bydlení
30 thous. CZK and more 42%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES E 8% D 17%
A 27%
266 180
B 12%
120 73
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
64
53
C 36%
Blesk Hobby Marianne Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Doma DNES | magazine on living
PRICELIST
2/1 panoramic spread 1/1 page 2nd or 3rd cover page
Bleed WxH in mm 420 x 285 210 x 285 210 x 285
Type area WxH in mm 386 x 261 181 x 261 181 x 261
4th cover page 1/2 page - landscape 1/2 page - portrait 1/3 page - landscape (bottom) 1/3 page - portrait 1/4 page - corner 1/4 page - portrait 1/4 page - landscape (bottom) 1/8 page Advertisement in a crossword
210 x 285 210 x 140 102 x 285 210 x 114 72 x 285 60 x 285 210 x 84 -
181 x 261 181 x 128 88 x 261 181 x 95 55 x 261 88 x 128 42 x 261 181 x 65 88 x 62 43 x 55
FORMATS
Doma DNES
Doma DNES* edition Prague-City and Central Bohemian
Doma DNES* regional edition
Wed
Wed
Wed
467 300 CZK 236 000 CZK 271 500 CZK
176 200 CZK 89 000 CZK 102 400 CZK
103 000 CZK 52 000 CZK 59 900 CZK
298 300 CZK 118 000 CZK 118 000 CZK 78 800 CZK 78 800 CZK 59 100 CZK 59 100 CZK 59 100 CZK 29 600 CZK 15 000 CZK
112 500 CZK 44 500 CZK 44 500 CZK 29 800 CZK 29 800 CZK 22 500 CZK 22 500 CZK 22 500 CZK 8 500 CZK -
65 800 CZK 26 300 CZK 26 300 CZK 17 500 CZK 17 500 CZK 13 400 CZK 13 400 CZK 13 400 CZK 5 100 CZK -
Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. *Advertising in Doma DNES magazine is possible in five regional versions in addition to the national edition. Edition 1 - Ústí nad Labem, Liberec, Hradec Králové and Pardubice Regions. Edition 2 - South Bohemian, Plzeň and Karlovy Vary Regions. Edition 3 - Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 - South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
Doma DNES | magazine on living
CONTACT
FOR MORE INFORMATION… Martina Krátká tel.: +420 225 063 435 mobil: +420 734 600 446 e-mail:
[email protected] MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov
