READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE magazine on living
Motto: „With us you will feel better at home“ We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
Doma DNES | magazine on living
PROFILE OF THE READERS magazine on living
72 % readers in productive age 20 – 59 years
67 % readers with highschool or university graduate
65 % economically active readers
38 % readers from households with average income over 30 thousand CZK
74 % readers from households with the highest socio-economic groups A, B and C
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
magazine on living
TOTAL READERSHIP CIRCULATION
557 000 READERS IN THE LONG PERIOD
397 000 READERS PER ISSUE
man 42%
woman 58%
143 000 AVERAGE PAID CIRCULATIONS
Sources: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014; ABC ČR, July – December 2014
Doma DNES | magazine on living
TOTAL READINGS OF THE LAST ISSUE
magazine on living
Values are in thousands.
397 275 209 105
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
105
Blesk Hobby
100
Chatař & chalupář
76
65
61
56
Bydlení
Marianne Bydlení
Flóra
Můj dům
54
52
Tina Bydlíme Katka Náš útulný byt
Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
AVERAGE PAID CIRCULATION PER ISSUE
magazine on living
142 844
73 081
74 305 37 461
Doma DNES
Dům & bydlení
Receptář
Blesk Hobby
27 403
22 877
Chatař & chalupář Katka Náš útulný byt
21 763
20 800
16 783
Tina Bydlíme
Marianne Bydlení
Flóra
Note: Magazines with a paid circulation under 10 thousand are not part of the chart. Source: ABC ČR, July – December 2014
Doma DNES | magazine on living
STRUCTURE OF READERS ACCORDING TO AGE
magazine on living
Values are in thousands.
90 80 71
65 50
32 9 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
affinity 0,24
affinity 0,82
affinity 0,81
affinity 1,22
affinity 1,46
affinity 1,19
affinity 0,99
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE
magazine on living
Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES elementary 10% university graduate 28% highschool not graduate 23%
267
131
109 72
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
57
53
Chatař & chalupář
Marianne Bydlení
highschool graduate 39%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
ECONOMICALLY ACTIVE READERS Values are in thousands.
magazine on living
STRUCTURE OF MAGAZINE DOMA DNES student 6%
257
pensioner 22%
other 7%
employee 53%
131 107
Doma DNES
Receptář
Dům & bydlení
70
64
63
Dům a zahrada
Chatař & chalupář
Blesk Hobby
entrepreneur 12%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK
magazine on living
Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES up to 20 thous. CZK 11% unknown 29%
150
20 - 30 thous. CZK 22%
76
Doma DNES
Dům & bydlení
68
Receptář
40
39
Chatař & chalupář
Dům a zahrada
29
30 thous. CZK and more 38%
Blesk Hobby
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C
magazine on living
Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES E 9% D 16%
A 27%
295
158
Doma DNES
Receptář
B 13%
148
Dům & bydlení
74
71
Chatař & chalupář
Dům a zahrada
48
C 35%
Blesk Hobby
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Doma DNES | magazine on living
PRICELIST magazine on living
2/1 panoramic spread 1/1 page 2nd or 3rd cover page
Bleed WxH in mm 420 x 285 210 x 285 210 x 285
Type area WxH in mm 386 x 261 181 x 261 181 x 261
4th cover page 1/2 page - landscape 1/2 page - portrait 1/3 page - landscape (bottom) 1/3 page - portrait 1/4 page - corner 1/4 page - portrait 1/4 page - landscape (bottom) 1/8 page Advertisement in a crossword
210 x 285 210 x 140 102 x 285 210 x 114 72 x 285 60 x 285 210 x 84 -
181 x 261 181 x 128 88 x 261 181 x 95 55 x 261 88 x 128 42 x 261 181 x 65 88 x 62 43 x 55
FORMATS
Doma DNES
Doma DNES* edition Prague-City and Central Bohemian
Doma DNES* regional edition
Wed
Wed
Wed
467 300 CZK 236 000 CZK 271 500 CZK
176 200 CZK 89 000 CZK 102 400 CZK
103 000 CZK 52 000 CZK 59 900 CZK
298 300 CZK 118 000 CZK 118 000 CZK 78 800 CZK 78 800 CZK 59 100 CZK 59 100 CZK 59 100 CZK 29 600 CZK 15 000 CZK
112 500 CZK 44 500 CZK 44 500 CZK 29 800 CZK 29 800 CZK 22 500 CZK 22 500 CZK 22 500 CZK 8 500 CZK -
65 800 CZK 26 300 CZK 26 300 CZK 17 500 CZK 17 500 CZK 13 400 CZK 13 400 CZK 13 400 CZK 5 100 CZK -
Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. *Advertising in Doma DNES magazine is possible in five regional versions in addition to the national edition. Edition 1 - Ústí nad Labem, Liberec, Hradec Králové and Pardubice Regions. Edition 2 - South Bohemian, Plzeň and Karlovy Vary Regions. Edition 3 - Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 - South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
Doma DNES | magazine on living
CONTACT magazine on living
FOR MORE INFORMATION… Martina Krátká tel.: +420 225 063 435 mobil: +420 734 600 446 e-mail:
[email protected] MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov
