READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE
Motto: „With us you will feel better at home“ We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
Doma DNES | magazine on living
PROFILE OF THE READERS
67 % readers in productive age 20 – 59 years 64 % readers with highschool or university graduate 61 % economically active readers 37 % readers from households with average income over 30 thousand CZK 74 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Doma DNES | magazine on living
TOTAL READERSHIP CIRCULATION
531 000 READERS IN THE LONG PERIOD
368 000 READERS PER ISSUE
man 43%
woman 57%
130 074 AVERAGE PAID CIRCULATIONS
Sources: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015; ABC ČR, April – September 2015
Doma DNES | magazine on living
TOTAL READINGS OF THE LAST ISSUE Values are in thousands.
368 276 183 114
Doma DNES
Receptář
Dům a bydlení Dům a zahrada
106
Blesk Hobby
93
Chatař & chalupář
71
67
Marianne Bydlení
Bydlení
51
50
Katka Náš útulný byt
Flóra
Note: Magazines with a readership under 50 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Doma DNES | magazine on living
AVERAGE PAID CIRCULATION PER ISSUE
130 074
74 416
69 612 38 559
Doma DNES
Receptář
Dům a bydlení
Blesk Hobby
27 061
21 219
19 440
Chatař & chalupář Katka Náš útulný Marianne Bydlení byt
18 561
16 506
Tina Bydlíme
Flóra
Note: Magazines with a paid circulation under 10 thousand are not part of the chart. Source: ABC ČR, April – September 2015
Doma DNES | magazine on living
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES elementary 6% university graduate 27% highschool not graduate 30%
237
125 92
Doma DNES
Receptář
Dům & bydlení
72
63
Dům a zahrada
Chatař & chalupář
51
highschool graduate 37%
Marianne Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Doma DNES | magazine on living
ECONOMICALLY ACTIVE READERS Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES other student 10% 5%
223
employee 48%
pensioner 24%
124 90
Doma DNES
Receptář
Dům & bydlení
70
64
57
Dům a zahrada
Blesk Hobby
Chatař & chalupář
entrepreneur 13%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES unknown 17%
up to 20 thous. CZK 30%
136
63
Doma DNES
Receptář
30 thous. CZK and more 39%
62
Dům & bydlení
36
32
30
Dům a zahrada
Blesk Hobby
Chatař & chalupář
20 - 30 thous. CZK 14%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES E 11% D 16%
271
169
B 12%
137
Doma DNES
A 26%
Receptář
Dům & bydlení
67
67
60
Dům a zahrada
Chatař & chalupář
Blesk Hobby
C 35%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Doma DNES | magazine on living
PRICELIST
2/1 panoramic spread 1/1 page 2nd or 3rd cover page
Bleed WxH in mm 420 x 285 210 x 285 210 x 285
Type area WxH in mm 386 x 261 181 x 261 181 x 261
4th cover page 1/2 page - landscape 1/2 page - portrait 1/3 page - landscape (bottom) 1/3 page - portrait 1/4 page - corner 1/4 page - portrait 1/4 page - landscape (bottom) 1/8 page Advertisement in a crossword
210 x 285 210 x 140 102 x 285 210 x 114 72 x 285 60 x 285 210 x 84 -
181 x 261 181 x 128 88 x 261 181 x 95 55 x 261 88 x 128 42 x 261 181 x 65 88 x 62 43 x 55
FORMATS
Doma DNES
Doma DNES* edition Prague-City and Central Bohemian
Doma DNES* regional edition
Wed
Wed
Wed
467 300 CZK 236 000 CZK 271 500 CZK
176 200 CZK 89 000 CZK 102 400 CZK
103 000 CZK 52 000 CZK 59 900 CZK
298 300 CZK 118 000 CZK 118 000 CZK 78 800 CZK 78 800 CZK 59 100 CZK 59 100 CZK 59 100 CZK 29 600 CZK 15 000 CZK
112 500 CZK 44 500 CZK 44 500 CZK 29 800 CZK 29 800 CZK 22 500 CZK 22 500 CZK 22 500 CZK 8 500 CZK -
65 800 CZK 26 300 CZK 26 300 CZK 17 500 CZK 17 500 CZK 13 400 CZK 13 400 CZK 13 400 CZK 5 100 CZK -
Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. *Advertising in Doma DNES magazine is possible in five regional versions in addition to the national edition. Edition 1 - Ústí nad Labem, Liberec, Hradec Králové and Pardubice Regions. Edition 2 - South Bohemian, Plzeň and Karlovy Vary Regions. Edition 3 - Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 - South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
Doma DNES | magazine on living
CONTACT
FOR MORE INFORMATION… Martina Krátká tel.: +420 225 063 435 mobil: +420 734 600 446 e-mail:
[email protected] MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov
