READERS OF MAGAZINE DOMA DNES
PROFILE OF THE MAGAZINE
Motto: „With us you will feel better at home“ We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF DNES We primarily focus on group 2+ We are a magazine that helps
Doma DNES | magazine on living
PROFILE OF THE READERS
67 % readers in productive age 20 – 59 years 59 % readers with highschool or university graduate 60 % economically active readers 38 % readers from households with average income over 30 thousand CZK 71 % readers from households with the highest socio-economic groups A, B and C Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
TOTAL READERSHIP CIRCULATION
479 000 TOTAL READERSHIP
331 000 READERS PER ISSUE
man 41%
woman 59%
113 691 AVERAGE PAID CIRCULATIONS
Sources: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016; ABC ČR, April – September 2016
Doma DNES | magazine on living
TOTAL READINGS OF THE LAST ISSUE Values are in thousands.
331
314
167 121
111 66
Doma DNES
Receptář
Dům a bydlení
Dům a zahrada
Blesk Hobby Svět koupelen
64
59
52
50
48
Bydlení
Marianne Bydlení
Tina Bydlíme
Můj dům
Magazín Pěkné bydlení
Note: Magazines with a readership under 48 thousand readers are not part of the chart. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
AVERAGE PAID CIRCULATION PER ISSUE
113 691 78 434 63 781 41 627 17 945 Doma DNES
Receptář
Dům & bydlení
Blesk Hobby Tina Bydlíme
17 877
17 155
Marianne Bydlení
Katka Náš útulný byt
9 988
9 486
9 445
9 293
Můj dům
Bydlení
Rodinný dům
Dům a zahrada
Note: Magazines with a paid circulation under 9 thousand are not part of the chart. Source: ABC ČR, April – September 2016
Doma DNES | magazine on living
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
74 61
67
50 38
33
8 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
affinity 0,28
affinity 0,75
affinity 0,79
affinity 1,27
affinity 1,19
affinity 1,32
affinity 1,15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
READERS WITH HIGHSCHOOL OR UNIVERSITY GRADUATE Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES university graduate 22%
elementary 7%
highschool not graduate 33%
196 132 91
highschool graduate 38%
65
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
40
39
Bydlení
Blesk Hobby
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
ECONOMICALLY ACTIVE READERS Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES other student 8% 4%
199
pensioner 28%
employee 51%
141 74
72
69 43
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
Blesk Hobby
entrepreneur 9%
Svět koupelen
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH AVERAGE INCOME OVER 30 THOUS. CZK Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES up to 20 thous. CZK 11%
unknown 27%
124
20 - 30 thous. CZK 24%
82 54 41
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
28
23
30 thous. CZK and more 38%
Blesk Hobby Marianne Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
READERS FROM HOUSEHOLDS WITH THE HIGHEST SOCIO-ECONOMIC GROUPS A, B AND C Values are in thousands.
STRUCTURE OF MAGAZINE DOMA DNES E 8%
A 21%
D 21%
235 195
B 10%
123 82 56
Doma DNES
Receptář
Dům & bydlení
Dům a zahrada
Blesk Hobby
43
C 40%
Bydlení
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Doma DNES | magazine on living
PRICELIST
2/1 panoramic spread 1/1 page 2nd or 3rd cover page
Bleed WxH in mm 420 x 285 210 x 285 210 x 285
Type area WxH in mm 386 x 261 181 x 261 181 x 261
4th cover page 1/2 page - landscape 1/2 page - portrait 1/3 page - landscape (bottom) 1/3 page - portrait 1/4 page - corner 1/4 page - portrait 1/4 page - landscape (bottom) 1/8 page Advertisement in a crossword
210 x 285 210 x 140 102 x 285 210 x 114 72 x 285 60 x 285 210 x 84 -
181 x 261 181 x 128 88 x 261 181 x 95 55 x 261 88 x 128 42 x 261 181 x 65 88 x 62 43 x 55
FORMATS
Doma DNES
Doma DNES* edition Prague-City and Central Bohemian
Doma DNES* regional edition
Wed
Wed
Wed
467 300 CZK 236 000 CZK 271 500 CZK
176 200 CZK 89 000 CZK 102 400 CZK
103 000 CZK 52 000 CZK 59 900 CZK
298 300 CZK 118 000 CZK 118 000 CZK 78 800 CZK 78 800 CZK 59 100 CZK 59 100 CZK 59 100 CZK 29 600 CZK 15 000 CZK
112 500 CZK 44 500 CZK 44 500 CZK 29 800 CZK 29 800 CZK 22 500 CZK 22 500 CZK 22 500 CZK 8 500 CZK -
65 800 CZK 26 300 CZK 26 300 CZK 17 500 CZK 17 500 CZK 13 400 CZK 13 400 CZK 13 400 CZK 5 100 CZK -
Non-standard formats are possible by agreement. Prices are specified exclusive of discounts and VAT. *Advertising in Doma DNES magazine is possible in five regional versions in addition to the national edition. Edition 1 - Ústí nad Labem, Liberec, Hradec Králové and Pardubice Regions. Edition 2 - South Bohemian, Plzeň and Karlovy Vary Regions. Edition 3 - Moravian-Silesian, Olomouc and Zlín Regions. Edition 4 - South Moravian and Vysočina Regions. Edition 5 - Prague-City and Central Bohemian Region. The magazine in these editions is usually published every other week.
Doma DNES | magazine on living
CONTACT
FOR MORE INFORMATION… Martina Krátká tel.: +420 225 063 435 mobil: +420 734 600 446 e-mail:
[email protected] MAFRA, a.s. Anděl Media Centrum Karla Engliše 519/11 150 00 Praha 5 - Smíchov
