READERS OF MAGAZÍN DNES + TV
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
MAGAZÍN DNES + TV
THE MAGAZINE OF THE DAILY MF DNES The Magazín DNES + TV is published every Thursday as a supplement in MF DNES. Magazine provides readers with interviews with personalities, original topics and interesting stories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. Readers of the Magazín DNES + TV include a balance of both men and women. In comparison to the population of the Czech Republic as a whole, readers predominantly have higher educations and salaries, and represent households of higher socio-economic groups.
Magazín DNES + TV
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 310 1 254 1 230 735 503
TV mag.
Mag. Blesk Mag. DNES+TV mag. TV DNES + TV + Ona + Víkend + Doma + Test + Rodina + Pátek LN
Ona DNES
452
417
Víkend Mag. DNES Právo + TV
371 Sport mag.
368 Doma DNES
351 Aha! TV
323
238
230
227
TV Pátek LN Moje Test pohoda rodina - DNES Fajn život
206
183
175
129
Rodina Dům & Víkend Styl pro DNES bydlení Právo ženy
121 Ego!
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 276 147
804 121
472 026 276 334 195 692
253 303
155 811
144 634 118 911 130 074
119 234
168 709 57 678
39 881 Ultra Kombi
Power Top Kombi MF DNES Kombi
Lidové noviny
Metro
týdeník 5plus2
Ona DNES Test DNES
Doma DNES
Magazín Rodina DNES + TV DNES
Víkend DNES
Pátek LN
Source: ABC ČR, April – September 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
157 136
133
115 87 69 39
12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,58)
(affinity 0,78)
(affinity 0,8)
(affinity 1,25)
(affinity 1,19)
(affinity 1,18)
(affinity 1,12)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
276 194
188
78
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,59)
(affinity 0,7)
(affinity 1,17)
(affinity 1,93)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
277 199 155 104
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,78)
(affinity 0,99)
(affinity 1,18)
(affinity 0,95)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
261 204
102
91
77
A
B
C
D
E
(affinity 2,05)
(affinity 1,33)
(affinity 1)
(affinity 0,62)
(affinity 0,55)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE Values are in thousands.
320 194 135
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
Ona DNES
131
124
Víkend TV mag. DNES
100
Doma DNES
79
77
75
Blesk Pátek LN Mag. mag. TV Právo + TV
64 Test DNES
53
50
Rodina DNES
Ego!
39
38
31
27
Víkend Dům & TV Styl pro Právo bydlení pohoda ženy
27 Sport mag.
26
18
Moje Aha! TV rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK Values are in thousands.
170 109
91
74
Mag. Mag. Blesk Víkend DNES+TV DNES + mag. TV DNES + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
70
Ona DNES
59
Doma DNES
51
TV mag.
47
44
44
Sport Pátek LN Test mag. DNES
37 Rodina DNES
37 Ego!
24
18
17
14
14
13
12
Mag. Aha! TV TV Víkend Moje Dům & Styl pro Právo + pohoda Právo rodina - bydlení ženy TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
482 295
249
214
Mag. TV mag. Blesk Mag. mag. TV DNES+TV DNES + TV + Ona + Víkend + Doma + Test + Rodina + Pátek LN
188
Ona DNES
187
Víkend DNES
142 Doma DNES
120
116
102
Mag. Pátek LN Test Právo + DNES TV
88
70
66
59
Rodina DNES
Sport mag.
TV pohoda
Ego!
58
54
45
44
38
Víkend Dům & Aha! TV Moje Styl pro Právo bydlení rodina - ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
40%
50%
60%
70%
80%
Mag. DNES+TV + Ona + Víkend + Doma + Test + Rodina + Pátek LN
747
508
Magazín DNES + TV
432
303
Ona DNES
312
Víkend DNES Doma DNES
Rodina DNES Pátek Lidové noviny Supplements Population
162 145
144
Test DNES
83
124
82
146
92
2 098 4 911
100%
191
290 223
90%
1 794 3 884
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
155 100 76
71
67
Mag. Mag. TV mag. Blesk Víkend DNES+TV DNES + mag. TV DNES + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
60
Ona DNES
46
38
34
Doma Pátek LN Sport DNES mag.
33 Test DNES
32
28
Mag. Rodina Právo + DNES TV
23 Ego!
19
16
14
13
12
7
TV Víkend Aha! TV Moje Dům & Styl pro pohoda Právo rodina - bydlení ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
185 115
94
83
Mag. Mag. TV mag. Víkend DNES+TV DNES + DNES + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
73
Ona DNES
71
Blesk mag. TV
59
Doma DNES
36 Rodina DNES
36
35
35
Sport Pátek LN Test mag. DNES
34 Mag. Právo + TV
33 Ego!
23
23
18
16
15
10
TV Aha! TV Víkend Dům & Moje Styl pro pohoda Právo bydlení rodina - ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
READERS OF SUPPLEMENTS ENTREPRENEURS WITH EMPLOYEES Values are in thousands.
26 17
15
13
13
12 9
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Test + Rodina + Pátek LN
Víkend TV mag. DNES
Ona DNES
Blesk mag. TV
Doma DNES
8 Test DNES
7
6
6
Mag. Pátek LN Rodina Právo + DNES TV
6 Sport mag.
4
4
TV pohoda
Ego!
4
3
3
2
1
Víkend Aha! TV Moje Dům & Styl pro Právo rodina - bydlení ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2015
Magazín DNES + TV
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
