READERS OF MAGAZÍN DNES + TV
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 315
1 307
1 279 823 582
TV mag.
471
457
401
349
347
307
243
227
217
Mag. Blesk Mag. Ona DNES Víkend Mag. Doma Aha! TV Sport TV Pátek LN Moje Dům & DNES+TV mag. TV DNES + DNES Právo + DNES mag. pohoda rodina - bydlení + Ona + TV TV Fajn život Víkend + Doma + Pátek LN Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
143
129
Styl pro ženy
Ego!
Mladá fronta DNES
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 358 309
854 552
301 091 202 667
264 071
162 930
155 897
130 545
130 017
128 642
168 405 58 487
39 737 Ultra Kombi
Top Kombi MF DNES
Lidové noviny
Metro
týdeník 5plus2
Ona DNES Test DNES
Doma DNES
Magazín DNES + TV
Rodina DNES
Víkend DNES
Pátek LN
Source: ABC ČR, October 2014 – March 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
161
165
139
138
100 78 41
12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,54)
(affinity 0,79)
(affinity 0,86)
(affinity 1,17)
(affinity 1,3)
(affinity 1,11)
(affinity 1,16)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
314 220 189 100
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,59)
(affinity 0,68)
(affinity 1,19)
(affinity 1,98)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
310 252 158 104
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,72)
(affinity 0,93)
(affinity 1,22)
(affinity 0,99)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
277 227 143 105 71
A
B
C
D
E
(affinity 1,98)
(affinity 1,43)
(affinity 0,98)
(affinity 0,73)
(affinity 0,46)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Values are in thousands.
840 536
Mag. TV mag. DNES+TV + Ona + Víkend + Doma + Pátek LN
534
Mag. DNES + TV
463
378
318
Blesk Ona DNES Víkend mag. TV DNES
261
Doma DNES
231
166
Mag. Pátek LN Právo + TV
152
135
109
104
95
Sport mag.
TV pohoda
Dům & bydlení
Aha! TV
Ego!
82
69
Moje Styl pro rodina ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK Values are in thousands.
295 188
187
178 138
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Pátek LN
118
Blesk TV mag. Ona DNES Víkend mag. TV DNES
101
Doma DNES
81 Sport mag.
68
57
53
Mag. Pátek LN TV Právo + pohoda TV
47
42
42
26
24
Dům & bydlení
Aha! TV
Ego!
Styl pro ženy
Moje rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
506 332 257
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Pátek LN
224
TV mag. Ona DNES
200
Blesk mag. TV
196
Víkend DNES
160
Doma DNES
143
109
Mag. Pátek LN Právo + TV
72
67
66
63
51
Sport mag.
Dům & bydlení
TV pohoda
Ego!
Aha! TV
47
43
Moje Styl pro rodina ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
40%
on the right economically inactive readers 50%
60%
70%
80%
Mag. DNES+TV + Ona + Víkend + Doma + Pátek LN
817
490
Magazín DNES + TV
517
306
Ona DNES
367
215
Víkend DNES
295
176
Doma DNES Pátek LN
264 150
90%
100%
137 94
Vkládané magazíny
2 212
1 750
Populace
4 954
3 854
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
137 93 76
70
58
58
51 32
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Pátek LN
TV mag. Ona DNES
Blesk mag. TV
Víkend DNES
Doma DNES
Ego!
30 Sport mag.
24
22
18
16
14
Mag. Pátek LN Moje TV Aha! TV Právo + rodina - pohoda TV Fajn život
13
6
Dům & bydlení
Styl pro ženy
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
198 129
113 84
Mag. Mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Pátek LN
TV mag.
79
70
Blesk Ona DNES Víkend mag. TV DNES
62
Doma DNES
42 Pátek LN
41 Ego!
40 Mag. Právo + TV
38 Sport mag.
25 TV pohoda
22
19
Moje Dům & rodina - bydlení Fajn život
17
14
Aha! TV Styl pro ženy
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF SUPPLEMENTS ENTREPRENEURS Values are in thousands.
166 105
101
92 61
Mag. Mag. DNES+TV DNES + TV + Ona + Víkend + Doma + Pátek LN
TV mag.
59
Blesk Ona DNES Víkend mag. TV DNES
50
Doma DNES
43
Sport mag.
40 Pátek LN
32 Mag. Právo + TV
24
23
23
15
Ego!
Aha! TV
TV pohoda
Dům & bydlení
14
11
Moje Styl pro rodina ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
