READERS OF MAGAZÍN DNES + TV
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 333
1 320
1 284 806 533
471
454
397
372
329
291
254
227
209
137
134
129
Blesk TV mag. Mag. Mag. Ona Mag. Víkend Doma Aha! TV Sport TV Pátek LN Moje Dům & Styl pro In mag. Víkend mag. TV DNES+TV DNES + DNES Právo + DNES DNES mag. pohoda rodina - bydlení ženy + Ona + TV TV Fajn život Víkend + Doma + Pátek LN Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).
1 308 105
821 180
209 499 Ultra Kombi
169 813
39 686
Top Kombi MF DNES
Lidové noviny
277 426
Metro
268 934 5plus2
161 373
230 000
Magazín Ona DNES Test DNES DNES + TV
135 414
142 844
178 728
Rodina DNES
Doma DNES
Víkend DNES
58 154 Pátek LN
Source: ABC ČR, July – December 2014
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
146
160
160 137
117
56 30 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,41)
(affinity 0,94)
(affinity 0,9)
(affinity 1,2)
(affinity 1,27)
(affinity 1,13)
(affinity 0,86)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
316 233 177 80
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,48)
(affinity 0,66)
(affinity 1,22)
(affinity 2,16)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
312 241 169 84
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,6)
(affinity 1,04)
(affinity 1,28)
(affinity 0,93)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
262 219 131
121
73
A
B
C
D
E
(affinity 2)
(affinity 1,61)
(affinity 0,97)
(affinity 0,69)
(affinity 0,46)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Values are in thousands.
842 549
516
463 365
Mag. Mag. TV mag. Blesk DNES+TV DNES + mag. TV + Ona + TV Víkend + Doma + Pátek LN
Ona DNES
324
Víkend DNES
267
Doma DNES
229
173
Mag. Pátek LN Právo + TV
151 Sport mag.
126
109
105
94
90
83
74
TV Dům & Aha! TV Víkend In mag. Moje Styl pro pohoda bydlení rodina - ženy Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK Values are in thousands.
303 202
170
169 125
Mag. Mag. Blesk TV mag. Víkend DNES+TV DNES + mag. TV DNES + Ona + TV Víkend + Doma + Pátek LN
124
Ona DNES
103
Doma DNES
88
Sport mag.
73
60
46
45
43
43
32
25
25
Mag. Pátek LN Dům & TV Víkend In mag. Aha! TV Moje Styl pro Právo + bydlení pohoda rodina - ženy TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
517 339 245
Mag. Mag. TV mag. DNES+TV DNES + + Ona + TV Víkend + Doma + Pátek LN
209
Ona DNES
208
189
Blesk Víkend mag. TV DNES
157
Doma DNES
147
121
Mag. Pátek LN Právo + TV
67
66
Sport mag.
Dům & bydlení
65
62
Víkend In mag.
54
48
47
46
TV Styl pro Aha! TV Moje pohoda ženy rodina Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
Mag. DNES+TV + Ona + Víkend + Doma + Pátek LN
40%
on the right economically inactive readers 50%
60%
70%
80%
809
90%
100%
475
Magazín DNES + TV
519
287
Ona DNES
341
192
Víkend DNES
292
162
Doma DNES
257
140
Pátek LN
146
108
Supplements
2 222
1 809
Population
4 879
3 942
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
166 115 91 70
69
68
57 35
Mag. Mag. TV mag. Víkend DNES+TV DNES + DNES + Ona + TV Víkend + Doma + Pátek LN
Ona DNES
Blesk mag. TV
Doma DNES
Sport mag.
28
28
26
Víkend Pátek LN In mag.
24
23
22
17
12
8
Mag. TV Moje Aha! TV Dům & Styl pro Právo + pohoda rodina bydlení ženy TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
207 133 106
86
Mag. Mag. TV mag. Blesk DNES+TV DNES + mag. TV + Ona + TV Víkend + Doma + Pátek LN
76
Ona DNES
72
Víkend DNES
65
Doma DNES
51 Sport mag.
45 Pátek LN
44
41
39
25
24
20
19
18
Mag. In mag. Víkend Dům & TV Aha! TV Styl pro Moje Právo + bydlení pohoda ženy rodina TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
READERS OF SUPPLEMENTS ENTREPRENEURS Values are in thousands.
141 93
82
78 52
Mag. Mag. Blesk TV mag. DNES+TV DNES + mag. TV + Ona + TV Víkend + Doma + Pátek LN
Ona DNES
48
Víkend DNES
47
Sport mag.
46
33
28
24
24
22
17
14
12
9
Doma Pátek LN In mag. Víkend Aha! TV Mag. TV Dům & Styl pro Moje DNES Právo + pohoda bydlení ženy rodina TV Fajn život
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 3rd – 4th quarter of 2014
Mladá fronta DNES
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
