READERS OF MF DNES, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of r esearch agencies GfK Czech and Median • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 406 thousands
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 1 002 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 328 thous. of readers.
Metro Lidové noviny MF DNES
Values are in thousands.
381
206
1 156 819
819
780 381
362
256
251
206
197 43
POWER KOMBI
Blesk
MF DNES
Deník (Net)
Metro
Právo
Sport
Aha!
Lidové noviny
Hospodářské noviny
E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 573 thousands
Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 329 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 427 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 536 thous. of readers.
DOMA DNES ONA DNES Pátek LN Magazín DNES + TV
Values are in thousands.
633
573 297
1 399 1 070
1 283
1 070 633
TOP 4 Blesk TV Magazín DOMA KOMBI magazín magazín DNES + DNES (Total) TV
573 ONA DNES
558
499
399
330
297
275
230
210
198
Magazín Víkend TV Aha! TV Pátek LN Sport Dům & IN Víkend Právo + DNES pohoda magazín bydlení magazín (HN) TV (Total) (HN)
170
165
Moje rodina
Styl pro ženy
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).
759 959 557 959 388 347 245 408
312 551 204 681
323 145 201 309
40 727
170 302 65 202
POWER KOMBI (MF DNES, LN and Metro)
TOP KOMBI (MF DNES and LN)
MF DNES
Lidové noviny
Metro
TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)
ONA DNES DOMA DNES
Pátek LN
Source: ABC ČR, July – December 2012
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
Metro Lidové noviny MF DNES
Total 344 thous.
92
Total 196 thous.
23
Total 275 thous.
48 33
14
65 39
86
Total 43 thous.
Total 252 thous. Total 205 thous.
47 61
229 194
20
148 97
96
Total 92 thous.
23 3 17
34 38
12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,32)
(affinity 0,88)
(affinity 1,21)
(affinity 1,22)
(affinity 1,11)
(affinity 1,01)
(affinity 0,85)
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
Metro Lidové noviny
Total 562 thous.
MF DNES
173 Total 346 thous.
Total 391 thous.
71
89
73 57
64 Total 108 thous.
318 261
46 15 47
193
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,4)
(affinity 0,74)
(affinity 1,21)
(affinity 2,07)
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
Metro Lidové noviny
Total 650 thous.
MF DNES
187
81 Total 316 thous.
Total 282 thous.
73 Total 158 thous.
39 33
82 48
44 382 199
152
86 up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,62)
(affinity 0,87)
(affinity 1,29)
(affinity 1)
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
Metro Lidové noviny MF DNES Total 584 thous.
164 Total 374 thous.
95 80 51
Total 189 thous. Total 129 thous.
243
325
36 22 71
62 20 107
Total 130 thous.
39 18 73
A
B
C
D
E
(affinity 1,88)
(affinity 1,3)
(affinity 1,04)
(affinity 0,7)
(affinity 0,49)
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 952 thousands
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 689 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 886 thous. of readers.
Metro Lidové noviny MF DNES
Values are in thousands. 246
127
579
579 403
348 246
POWER KOMBI
MF DNES
Blesk
Deník (Net)
Metro
173 Právo
170 Hospodářské noviny
127
104
Lidové noviny
Sport
82 Aha!
29 E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 650 thousands
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 451 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 605 thous. of readers.
Metro Lidové noviny MF DNES
Values are in thousands. 187
81
382
423
382 261 187 130
106
101
83
81 21
POWER KOMBI
Blesk
MF DNES
Deník (Net)
Metro
Sport
Právo
Hospodářské noviny
Aha!
Lidové noviny
E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 503 thousands
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 375 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 468 thous. of readers.
Metro Lidové noviny MF DNES
Values are in thousands.
116
73
314
314 160
POWER KOMBI
MF DNES
Blesk
135
Deník (Net)
116
Metro
115
Hospodářské noviny
82 Právo
73 Lidové noviny
53
34
21
Sport
Aha!
E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
POWER KOMBI (MF DNES, LN and Metro)
60%
70%
80%
100%
336
235
584
100
90%
475
665
MF DNES
National dailies
50%
854
TOP KOMBI (MF DNES and LN)
Lidové noviny
40%
on the right economically inactive readers
105
1 684
1 098
Regional dailies
434
346
Population
4 783
4 114
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.
on the left economically active readers on the right economically inactive readers 854
665
663
584 475
493 434 346
336 235
209 153
228
204 153
141
170 110
100 105
52
POWER KOMBI
Blesk
(64 % active)
(57 % active)
TOP KOMBI MF DNES Deník (Net) (66 % active)
(71 % active)
(56 % active)
28
29
14
Právo
Metro
Sport
Aha!
LN
HN
E15
(42 % active)
(60 % active)
(80 % active)
(56 % active)
(49 % active)
(86 % active)
(67 % active)
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 138 thousands
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 110 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 127 thous. of readers.
Metro Lidové noviny MF DNES
Values are in thousands. 24 17
97
97 56 39
38 24
POWER KOMBI
MF DNES Hospodářské noviny
Blesk
Deník (Net)
Metro
17 Sport
17 Lidové noviny
13
13
Aha!
Právo
5 E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)
Total 203 thousands
Metro Lidové noviny
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 154 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 182 thous. of readers.
MF DNES
Values are in thousands. 40
38
125
125 90 68
66 40
POWER KOMBI
MF DNES Hospodářské Deník (Net) noviny
Blesk
Metro
38 Lidové noviny
38 Sport
21
11
Právo
Aha!
5 E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES ENTREPRENEURS Total 135 thousands
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 97 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 124 thous. of readers.
Metro Lidové noviny MF DNES
Values are in thousands.
34
25
76
76 63
52
49 34
POWER KOMBI
MF DNES
Blesk
Hospodářské Deník (Net) noviny
Metro
30
Sport
25 Lidové noviny
14
9
2
Právo
Aha!
E15
Source: Media projekt, GfK Czech - Median, 3rd – 4th quarter of 2012
Mladá fronta DNES | Lidové noviny | Metro
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts