READERS OF MF DNES, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 462 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 893 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 327 thous. of readers. Values are in thousands.
518
192
1 150 752
752
725 518 335
POWER KOMBI
Blesk
MF DNES
Deník (Net)
Metro
Právo
278 Aha!
247 Sport
192
187
Lidové noviny
Hospodářské noviny
89 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 233 thousands DOMA DNES ONA DNES Pátek Lidové noviny Magazín DNES + TV
Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 099 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 314 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 354 thous. of readers. Values are in thousands.
420
640
252 1 395 921
1 393 921 640
TOP 4 Blesk TV Magazín KOMBI magazín magazín DNES + TV (Total) TV
ONA DNES
514
511
420
416
378
345
252
233
Víkend Magazín DOMA Aha! TV TV Sport Pátek DNES Právo + DNES pohoda magazín Lidové TV (Total) noviny
Moje rodina
224
173
148
125
Dům & Styl pro Víkend In bydlení ženy magazín
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).
678 788 508 330 290 365 217 966
POWER KOMBI (MF DNES, LN and Metro)
TOP KOMBI (MF DNES and LN)
182 710
345 530
290 777 178 561
35 256
MF DNES
Lidové noviny
154 696 54 753
Metro
TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)
ONA DNES DOMA DNES
Pátek LN
Source: ABC ČR, October 2013 – March 2014
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO AGE Metro Lidové noviny MF DNES
Values are in thousands. Total 276 thous.
Total 276 thous.
92
89
75
36
37
41
Total 264 thous.
Total 231 thous.
105
Total 213 thous.
67
31 Total 83 thous.
25 42 148
49
Total 120 thous.
150
148
16 115
101
62
7 27 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,61)
(affinity 1,01)
(affinity 0,95)
(affinity 1,15)
(affinity 1,13)
(affinity 0,95)
(affinity 1,08)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO EDUCATION Metro Lidové noviny MF DNES
Values are in thousands. Total 570 thous.
181 Total 376 thous.
Total 364 thous.
71 106 156 62 Total 151 thous.
48 318
74
208
11 66
160
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,51)
(affinity 0,75)
(affinity 1,23)
(affinity 1,86)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Metro Lidové noviny MF DNES
Values are in thousands. Total 629 thous.
208
Total 319 thous.
95 Total 235 thous.
Total 277 thous.
97 110
102 28
40 326
28 105
182
139
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,78)
(affinity 0,88)
(affinity 1,4)
(affinity 0,83)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Metro Lidové noviny MF DNES
Values are in thousands.
Total 513 thous.
199
Total 348 thous.
92 54
55 Total 183 thous.
66 202
Total 260 thous.
88
Total 157 thous.
33 259
73
29 139 88
21 63
A
B
C
D
E
(affinity 1,85)
(affinity 1,37)
(affinity 1,02)
(affinity 0,75)
(affinity 0,56)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 946 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 620 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 850 thous. of readers. Values are in thousands.
287
133
526
526 412
352
287 181
POWER KOMBI
MF DNES
Blesk
Deník (Net)
Metro
Právo
139
133
113
83
75
Hospodářské noviny
Lidové noviny
Sport
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 664 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 411 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 587 thous. of readers. Values are in thousands.
222
100
342
365
342 222
221 112
POWER KOMBI
Blesk
MF DNES
Metro
Deník (Net)
Právo
100
100
93
89
Lidové noviny
Sport
Hospodářské noviny
Aha!
52 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 531 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 346 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 471 thous. of readers. Values are in thousands.
158
83
290
290 169
POWER KOMBI
MF DNES
Deník (Net)
163
Blesk
158
Metro
118
Právo
83 Lidové noviny
83 Hospodářské noviny
55
48
30
E15
Sport
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%
10%
20%
30%
POWER KOMBI (MF DNES, LN and Metro)
40%
on the right economically inactive readers 50%
60%
70%
80%
90%
472
856
TOP KOMBI (MF DNES and LN)
592
300
MF DNES
494
257
Lidové noviny
National dailies
57
135
1 678
100%
1 112
Regional dailies
397
329
Population
4 781
4 049
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.
on the left economically active readers on the right economically inactive readers 856
643 592 472
507
494 397 329
300
320
257 198
169 167
158
176 71
POWER KOMBI
Blesk
(64 % active)
(56 % active)
TOP KOMBI MF DNES Deník (Net) (66 % active)
(66 % active)
(55 % active)
142
135
120
57
45
71 18
Metro
Právo
Aha!
Sport
LN
HN
E15
(62 % active)
(50 % active)
(57 % active)
(71 % active)
(70 % active)
(76 % active)
(80 % active)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 176 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 120 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 152 thous. of readers. Values are in thousands.
46
23
107
107 64
POWER KOMBI
MF DNES
Blesk
62
Deník (Net)
46
Metro
36 Hospodářské noviny
27 Právo
23
19
18
Lidové noviny
E15
Sport
9 Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)
Total 229 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 158 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 201 thous. of readers. Values are in thousands.
58
38
133
133 93
POWER KOMBI
MF DNES
Blesk
75
Deník (Net)
58
Metro
55
Hospodářské noviny
46 Právo
39
38
32
21
Sport
Lidové noviny
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
READERS OF DAILIES ENTREPRENEURS Total 181 thousands
Metro Lidové noviny MF DNES
Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 126 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 163 thous. of readers. Values are in thousands.
46
37
98
100
98 46
POWER KOMBI
Blesk
MF DNES
Metro
43
Deník (Net)
37 Lidové noviny
36 Hospodářské noviny
32
31
24
18
Sport
Právo
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2013 – 1st quarter of 2014
Mladá fronta DNES | Lidové noviny | Metro
CONTACT FOR MORE INFORMATION…
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