READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):

Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings

NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Total 1 376 thousands

Metro Lidové noviny MF DNES

Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 843 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 1 246 thous. of readers. Values are in thousands.

481

186 1 128 709

709

702 481 347

POWER KOMBI

Blesk

MF DNES

Deník (Net)

Metro

Právo

254 Aha!

245 Sport

186

174

Lidové noviny

Hospodářské noviny

71 E15

Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2014

Mladá fronta DNES | Lidové noviny | Metro

NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Total 2 089 thousands Aha! TV ONA DNES Pátek Lidové noviny Magazín DNES + TV

Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek LN) reaches 1 055 thous. of readers, combination TOP KOMBI MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 236 thous. of readers and combiantion TOP 4 KOMBI (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 271 thous. of readers. Values are in thousands.

404

578

254 1 366 872

1 345 872 578

TOP 4 TV Blesk Magazín KOMBI magazín magazín DNES + (Total) TV TV

ONA DNES

531

478

404

385

362

345

254

230

Magazín Víkend Aha! TV DOMA TV Sport Pátek Právo + DNES DNES pohoda magazín Lidové TV (Total) noviny

Moje rodina

228

175

135

116

Dům & Styl pro Víkend In bydlení ženy magazín

Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 1st – 2nd quarter of 2014


CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic).

724 186 491 915 413 361 282 934

POWER KOMBI (MF DNES, LN and Metro)

208 981

172 655

36 326

TOP KOMBI (MF DNES and LN)

MF DNES

Lidové noviny

133 357

280 005 163 997

Metro

TOP 4 KOMBI TOP KOMBI Magazín (Mag. DNES + MAGAZÍN DNES + TV TV, ONA (Mag. DNES + DNES, DOMA TV and Pátek DNES and LN) Pátek LN)

146 828

ONA DNES DOMA DNES

Pátek LN

Source: ABC ČR, January – June 2014


STRUCTURE OF READERS ACCORDING TO AGE Metro Lidové noviny MF DNES

Values are in thousands.

Total 255 thous. Total 207 thous.

76

Total 265 thous.

93

Total 251 thous. Total 218 thous.

78 72

93

37

33

33 32

21 Total 63 thous.

39

Total 118 thous.

30 142

139

26

140 114

93

62

5 19 12 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 - 79 years

(affinity 0,5)

(affinity 0,98)

(affinity 0,93)

(affinity 1,15)

(affinity 1,16)

(affinity 1)

(affinity 1,13)



STRUCTURE OF READERS ACCORDING TO EDUCATION Metro Lidové noviny MF DNES

Values are in thousands.

Total 506 thous.

177

Total 343 thous.

Total 398 thous.

113 60

132

65 Total 128 thous.

59 12 57

49 269 220 162

elementary

highschool not graduate

highschool graduate

university graduate

(affinity 0,47)

(affinity 0,76)

(affinity 1,17)

(affinity 2,03)



STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Metro Lidové noviny MF DNES

Values are in thousands. Total 566 thous.

195 Total 336 thous.

Total 221 thous.

81

Total 252 thous.

105

82 99

39

33

290

33 89

192 137

up to 20 thous. CZK

20 - 30 thous. CZK

30 thous. CZK and more

unknown

(affinity 0,82)

(affinity 0,88)

(affinity 1,34)

(affinity 0,86)



STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Metro Lidové noviny MF DNES

Values are in thousands. Total 449 thous.

155

Total 321 thous.

Total 266 thous.

84 50

Total 196 thous.

61 98

74 187

29

29 233

Total 145 thous.

71 139

93

17 57

A

B

C

D

E

(affinity 1,84)

(affinity 1,55)

(affinity 0,96)

(affinity 0,79)

(affinity 0,56)



READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Total 904 thousands


Total number of readings of advertising combination TOP KOMBI (MF DNES and Lidové noviny) reaches 578 thous. of readers and combination POWER KOMBI (MF DNES, Lidové noviny and Metro) 808 thous. of readers. Values are in thousands.

290

125

489

489 400 306

290 175

POWER KOMBI

MF DNES

Blesk

Deník (Net)

Metro

Právo

141 Hospodářské noviny

125

103

73

59

Lidové noviny

Sport

Aha!

E15



READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK Total 566 thousands



195

81

290

306

290 195

184 100

POWER KOMBI

Blesk

MF DNES

Metro

Deník (Net)

Sport


88

81

Právo

Lidové noviny

65 Aha!

34 E15



READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Total 518 thousands



158

79

281

281 169

POWER KOMBI

MF DNES

Blesk

158

Metro

137

Deník (Net)

117

Právo


79 Lidové noviny

45

41

35

Sport

E15

Aha!



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0%

10%

20%

30%

POWER KOMBI (MF DNES, LN and Metro)

40%

on the right economically inactive readers 50%

60%

70%

80%

TOP KOMBI (MF DNES and LN)

548

294

MF DNES

467

241

National dailies

Regional dailies

Population

68

118

1 594

100%

450

796

Lidové noviny

90%

1 100

377

325

4 782

4 039



READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.

on the left economically active readers on the right economically inactive readers 796

627 548 501

467

450

377 325

294

304

241 178

195 152

139

176 68

POWER KOMBI

Blesk

(64 % active)

(56 % active)

TOP KOMBI MF DNES Deník (Net) (65 % active)

(66 % active)

(54 % active)

139

118

115

68

34

56 15

Metro

Právo

Aha!

Sport

LN

HN

E15

(63 % active)

(44 % active)

(55 % active)

(72 % active)

(63 % active)

(80 % active)

(79 % active)



READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Total 183 thousands



48

27

108

108 65

POWER KOMBI

MF DNES

Blesk

61

Deník (Net)

48

Metro


30 Právo

27

25

Lidové noviny

Sport

13

12

E15

Aha!



READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK)

Total 219 thousands



54

32

133

133 92

POWER KOMBI

MF DNES

Blesk

72

58

Deník (Net) Hospodářské noviny

54

Metro

37

32

30

Právo

Lidové noviny

Sport

18

17

E15

Aha!



READERS OF DAILIES ENTREPRENEURS Total 167 thousands



41

26

100

100

94 47

POWER KOMBI

MF DNES

Blesk

Deník (Net)

41

Metro


30 Sport

29

26

Právo

Lidové noviny

22 Aha!

11 E15



CONTACT FOR MORE INFORMATION…

http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts

READERS OF MF DNES, LIDOVÉ NOVINY AND METRO

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