LAMPIRAN 1 SURAT IZIN PEMDA

LAMPIRAN 1 SURAT IZIN PEMDA

LAMPIRAN 2 Kuesioner Penelitian

No. Responden :

Hari, tanggal : Kuisioner Penelitian Kuisioner penelitian ini digunakan untuk mengetahui seberapa besar pengaruh lokasi, harga, produk, jam operasional, dan fasilitas terhadap Preferensi Masyarakat Yogyakarta Untuk Berbelanja di Ambarukmo Plaza. Kuisioner ini digunakan untuk kepentingan peneliti dalam menyusun skripsi Strata-1 (S-1) Program Studi Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Yogyakarta, yang disusun oleh Dyah Ayu Puspitaningrum. Penulis mengharapkan kesediaan responden untuk mengisi kuisioner penelitian dibawah ini dengan bersungguh-sungguh, benar dan jujur. Data informasi yang terkumpul semata-mata hanya digunakan untuk keperluan skripsi oleh karena itu kerahasiaan jawaban dari responden ditanggung oleh peneliti.

A. Data Responden dan Karakteristik Ekonomi Jawablah pertanyaan dibawah ini yang menurut anda sesuai dengan keadaan yang sebenarnya. Jawaban yang anda pilih diisi menggunakan tanda silang (X).

1. Nama

:

2. Usia

:

3. Jenis Kelamin

:

a. Laki-laki

b. Perempuan

4. Apakah pekerjaan anda? a. Pelajar/Mahasiswa

d. Pegawai Swasta

b. TNI/Polri

e. Wiraswasta

c. PNS

f. Lain-lain

5. Apakah pendidikan terakhir anda? a. SD

d. D-3

b. SMP

e. S-1

c. SMA/SMK

f. Lainya : S-2, S-3

6. Berapakah kira-kira pendapatan anda perbulan? a. (1) <1.000.000

c. (3)3.000.000 – 5.000.000

b. (2)1.000.000 – 3.000.000

d. (4)>5.000.000

PETUNJUK PENGISIAN Silahkan memilih jawaban yang telah tersedia pada lembar jawaban kuisioner, dengan memberikan tanda centang (√) pada jawaban yang anda pilih, dimana : STS

: Sangat Tidak Setuju

TS

: Tidak Setuju

N

: Netral

S

: Setuju

SS

: Sangat Setuju

A. Lokasi Pertanyaan Bapak/Ibu/Saudara lebih suka berbelanja ditempat yang visibilitas sehingga dapat dilihat dari pinggir atau tepi jalan Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang mudah atau dapat dilalui oleh kendaraan umum Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang arus lalu lintasnya tidak padat Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang strategis atau ditengah kota sehingga jalan yang dilewati ramai

STS

TS

N

S

SS

B. Harga Pertanyaan Bapak/Ibu/Saudara lebih suka berbelanja dengan harga yang bervariasi Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang harganya dapat ditawar Bapak/Ibu/Saudara memilih produk dengan harga yang sesuai kualitasnya Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang memberikan potongan harga yang tertera di produk dalam hari besar tertentu

STS

TS

N

S

SS

STS

TS

N

S

SS

STS

TS

N

S

SS

C. Produk Pertanyaan Bapak/Ibu/Saudara lebih suka berbelanja ditempat yang variasi produk selalu berbeda dari produk yang lama Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang kualitas produk baik dan tinggi Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang menawarkan beraneka macam produk Bapak/Ibu/Saudara lebih menyukai berbelanja berdasarkan merk D. Jam Operasional Pertanyaan Bapak/Ibu/Saudara lebih suka berbelanja dengan jam terbang operasional yang tinggi Bapak/Ibu/Saudara lebih menyukai berbelanja di tempat yang buka dari pagi Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat dengan jam tutup malam Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang buka setiap hari termasuk libur pada hari besar

E. Fasilitas Pertanyaan Bapak/Ibu/Saudara lebih suka berbelanja ditempat yang memiliki fasilitas ibadah Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang menyediakan toilet yang memenuhi standar kebersihan Bapak/Ibu/Saudara lebih menyukai tempat berbelanja yang memiliki mesin edisi atau mesin gesek Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang memiliki fasilitas keamanan yang tinggi Bapak/Ibu/Saudara lebih menyukai berbelanja ditempat yang memiliki fasilitas tempat parkir luas

STS

TS

N

S

SS

STS

TS

N

S

SS

F. Belanja di Ambarukmo Plaza Pertanyaan Menurut saya preferensi masyarakat untuk belanja di Ambarukmo Plaza dipengaruhi oleh lokasi Ambarukmo Plaza Menurut saya preferensi masyarakat untuk belanja di Ambarukmo Plaza dipengaruhi oleh harga yang ada di Ambarukmo Plaza Menurut saya preferensi masyarakat untuk belanja di Ambarukmo Plaza dipengaruhi oleh produk yang ada di Ambarukmo Plaza Menurut saya preferensi masyarakat untuk belanja di Ambarukmo Plaza dipengaruhi oleh jam operasional Ambarukmo Plaza Menurut saya preferensi masyarakat untuk belanja di Ambarukmo Plaza dipengaruhi oleh fasilitas yang ada di Ambarukmo Plaza

Lampiran 10 Deskriptif Penelitian

JENIS_KELAMIN Frequency Percent Valid Percent

Valid

L P Total

39 61 100

39,0 61,0 100,0

39,0 61,0 100,0

PENDIDIKAN_TERAKHIR Frequency Percent Valid Percent

Valid

D3 S1 S2 SMA/ SMK SMP Total

7 23 1

7.0 23.0 1.0

7.0 23.0 1.0

Cumulative Percent 7.0 30.0 31.0

64

64.0

64.0

95.0

5 100

5.0 100.0

5.0 100.0

100.0

PEKERJAAN Frequency Percent Valid Percent

Valid

Mahasis wa Pelajar PNS Swasta TNI/PO LRI Wiraswa sta

Cumulative Percent 39,0 100,0

Cumulative Percent

46

46,0

46,0

46,0

2 10 21

2,0 10,0 21,0

2,0 10,0 21,0

48,0 58,0 79,0

1

1,0

1,0

80,0

20

20,0

20,0

100,0

<1.000.000 >5.000.000 1.000.000Valid 3.000.000 3.000.0005.000.000 Total

PENDAPATAN Frequenc Percent y 26 26,0 17 17,0

Valid Cumulative Percent Percent 26,0 26,0 17,0 43,0

39

39,0

39,0

82,0

18

18,0

18,0

100,0

100

100,0

100,0

Lampiran 11 Uji Validitas Lokasi (X1) KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig.

.668 178.203 6 .000

Anti-image Matrices X11 X12 X11 ,275 -,202 X12 -,202 ,233 Anti-image Covariance X13 -,018 -,075 X14 ,036 -,136 X11 ,617a -,799 X12 -,799 ,604a Anti-image Correlation X13 -,038 -,175 X14 ,081 -,333 a. Measures of Sampling Adequacy(MSA) Component Matrixa Component 1 X11 ,874 X12 ,922 X13 ,643 X14 ,692 Extraction Method: Principal Component Analysis. a. 1 components extracted. Total Variance Explained Component Extraction Sums of Squared Loadings Total % of Variance Cumulative % 1 2,507 62,664 62,664 Extraction Method: Principal Component Analysis.

X13 -,018 -,075 ,793 -,089 -,038 -,175 ,907a -,118

X14 ,036 -,136 -,089 ,714 ,081 -,333 -,118 ,804a

Lampiran 12 Uji Harga (X2) KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of df Sphericity Sig.

.844 270.555 6 .000

Anti-image Matrices X21 X22 X21 ,330 -,147 X22 -,147 ,271 Anti-image Covariance X23 -,053 -,094 X24 -,079 -,102 a X21 ,835 -,492 X22 -,492 ,801a Anti-image Correlation X23 -,140 -,276 X24 -,228 -,329 a. Measures of Sampling Adequacy(MSA) Component Matrixa Component 1 X21 ,892 X22 ,920 X23 ,859 X24 ,889 Extraction Method: Principal Component Analysis. a. 1 components extracted. Total Variance Explained Componen Extraction Sums of Squared Loadings t Total % of Cumulative Variance % 1 3,172 79,288 79,288 Extraction Method: Principal Component Analysis.

X23 -,053 -,094 ,427 -,114 -,140 -,276 ,888a -,291

X24 -,079 -,102 -,114 ,358 -,228 -,329 -,291 ,865a

Lampiran 13 Uji Validitas Produk (X3) KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig. Anti-image Matrices X31 X32 X31 ,479 -,121 X32 -,121 ,517 Anti-image Covariance X33 -,130 -,138 X34 -,147 -,113 a X31 ,834 -,243 X32 -,243 ,851a Anti-image Correlation X33 -,277 -,283 X34 -,311 -,231 a. Measures of Sampling Adequacy(MSA)

.833 182.319 6 .000

X33 -,130 -,138 ,459 -,146 -,277 -,283 ,824a -,317

Component Matrixa Component 1 X31 ,848 X32 ,829 X33 ,857 X34 ,854 Extraction Method: Principal Component Analysis. a. 1 components extracted. Total Variance Explained Component Extraction Sums of Squared Loadings Total % of Variance Cumulative % 1 2,870 71,749 71,749 Extraction Method: Principal Component Analysis.

X34 -,147 -,113 -,146 ,465 -,311 -,231 -,317 ,826a

Lampiran 14 Uji Validitas Jam Operasional (X4) KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig. Anti-image Matrices X41 X42 X41 ,718 -,112 X42 -,112 ,581 Anti-image Covariance X43 -,161 -,013 X44 -,083 -,252 X41 ,842a -,173 X42 -,173 ,735a Anti-image Correlation X43 -,243 -,023 X44 -,145 -,487 a. Measures of Sampling Adequacy(MSA) Component Matrixa Component 1 X31 ,721 X32 ,785 X33 ,780 X34 ,864 Extraction Method: Principal Component Analysis. a. 1 components extracted.

.744 123.241 6 .000

X43 -,161 -,013 ,610 -,218 -,243 -,023 ,760a -,412

Total Variance Explained Component Extraction Sums of Squared Loadings Total % of Variance Cumulative % 1 2,489 62,228 62,228 Extraction Method: Principal Component Analysis.

X44 -,083 -,252 -,218 ,461 -,145 -,487 -,412 ,691a

Lampiran 15 Uji Validitas Fasilitas (X4) KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig.

.790 129.347 10 .000

Anti-image Matrices X51 X52 X53 X51 ,786 -,154 -,028 X52 -,154 ,519 -,076 Anti-image X53 -,028 -,076 ,670 Covariance X54 -,080 -,231 -,190 X55 -,037 -,101 -,117 a X51 ,857 -,241 -,039 a X52 -,241 ,756 -,129 Anti-image X53 -,039 -,129 ,820a Correlation X54 -,128 -,454 -,329 X55 -,046 -,154 -,157 a. Measures of Sampling Adequacy(MSA) Component Matrixa Component 1 X51 ,621 X52 ,826 X53 ,730 X54 ,833 X55 ,590 Total Variance Explained Component Extraction Sums of Squared Loadings Total % of Variance Cumulative % 1 2,643 52,862 52,862 Extraction Method: Principal Component Analysis.

X54 -,080 -,231 -,190 ,499 -,053 -,128 -,454 -,329 ,742a -,082

X55 -,037 -,101 -,117 -,053 ,824 -,046 -,154 -,157 -,082 ,877a

Lampiran 16 Uji Validitas Belanja di Ambarukmo Plaza(Y)

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Df Sphericity Sig.

.692 181.854 10 .000

Anti-image Matrices Y1 Y2 Y3 Y1 ,390 ,022 -,239 Y2 ,022 ,600 -,058 Anti-image Y3 -,239 -,058 ,671 Covariance Y4 ,068 -,065 -,094 Y5 -,214 -,194 ,066 Y1 ,646a ,046 -,467 Y2 ,046 ,794a -,091 Anti-image Y3 -,467 -,091 ,688a Correlation Y4 ,129 -,099 -,134 Y5 -,597 -,435 ,140 a. Measures of Sampling Adequacy(MSA)

Y1 Y2 Y3 Y4 Y5

Component Matrixa Component 1 ,824 ,739 ,636 ,633 ,879

Component

Total Variance Explained Extraction Sums of Squared Loadings Total % of Variance Cumulative %

1 2,803 56,053 56,053 Extraction Method: Principal Component Analysis.

Y4 ,068 -,065 -,094 ,723 -,167 ,129 -,099 -,134 ,776a -,342

Y5 -,214 -,194 ,066 -,167 ,330 -,597 -,435 ,140 -,342 ,649a

Lampiran 17 Uji Reliabilitas Variabel Lokasi(X1)

Reliability Statistics Cronbach's N of Items Alpha ,791 4

X11 X12 X13 X14

Item Statistics Mean Std. Deviation 4,0400 ,94195 4,0700 ,87911 3,6500 ,94682 3,9500 ,84537

Scale Mean if Item Deleted X11 X12 X13 X14

11,6700 11,6400 12,0600 11,7600

N 100 100 100 100

Item-Total Statistics Scale Variance Corrected Cronbach's if Item Deleted Item-Total Alpha if Item Correlation Deleted 4,405 ,696 ,688 4,354 ,796 ,639 5,208 ,449 ,816 5,396 ,493 ,789

Scale Statistics Mean Variance Std. Deviation N of Items 15,7100 8,046 2,83661 4

Lampiran 18 Uji Reliabilitas Variabel Harga(X2)

Reliability Statistics Cronbach's N of Alpha Items ,912 4

X21 X22 X23 X24

Item Statistics Mean Std. Deviation 3,2400 ,84232 3,4000 ,86457 3,3600 ,89352 3,4500 ,92524

X21 X22 X23 X24

Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Item Deleted Item Deleted Correlation Deleted 10,2100 5,865 ,802 ,886 10,0500 5,624 ,847 ,869 10,0900 5,800 ,755 ,902 10,0000 5,515 ,800 ,887

Scale Statistics Variance Std. Deviation 13,4500 9,846 3,13783 Mean

N 100 100 100 100

N of Items 4

Lampiran 19 Uji Reliabilitas Variabel Produk(X3)

Reliability Statistics Cronbach's N of Alpha Items ,868 4

X31 X32 X33 X34

Item Statistics Mean Std. Deviation 3,5300 ,86987 3,5200 ,88169 3,5600 ,86830 3,4600 ,93657

X31 X32 X33 X34

Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Item Deleted Item Deleted Correlation Deleted 10,5400 5,402 ,721 ,831 10,5500 5,442 ,694 ,842 10,5100 5,364 ,736 ,826 10,6100 5,109 ,730 ,828

Scale Statistics Variance Std. Deviation 14,0700 9,076 3,01262 Mean

N 100 100 100 100

N of Items 4

Lampiran 20 Uji Reliabilitas Variabel Jam Operasional(X4)

Reliability Statistics Cronbach's N of Alpha Items ,790 4

X41 X42 X43 X44

X41 X42 X43 X44

Item Statistics Mean Std. Deviation 4,0900 ,85393 4,4300 ,71428 4,5300 ,68836 4,5200 ,73140

Scale Mean if Item Deleted 13,4800 13,1400 13,0400 13,0500

N 100 100 100 100

Item-Total Statistics Scale Corrected Cronbach's Variance if Item-Total Alpha if Item Item Deleted Correlation Deleted 3,181 ,528 ,784 3,435 ,595 ,741 3,514 ,594 ,742 3,159 ,702 ,687

Scale Statistics Mean Variance Std. Deviation 17,5700 5,520 2,34953

N of Items 4

Lampiran 21 Uji Reliabilitas Variabel Fasilitas(X5)

Reliability Statistics Cronbach's N of Alpha Items .875 4

X51 X52 X53 X54 X55

X51 X52 X53 X54 X55

Item Statistics Mean Std. Deviation 4,4900 ,57726 4,6200 ,54643 4,5200 ,59425 4,6300 ,54411 4,0000 ,86547

Scale Mean if Item Deleted 17,7700 17,6400 17,7400 17,6300 18,2600

N 100 100 100 100 100

Item-Total Statistics Scale Corrected Cronbach's Variance if Item-Total Alpha if Item Item Deleted Correlation Deleted 3,734 ,419 ,728 3,404 ,644 ,656 3,467 ,534 ,689 3,407 ,647 ,655 3,023 ,410 ,768

Scale Statistics Mean Variance Std. Deviation 22,2600 5,002 2,23661

N of Items 5

Lampiran 22 Uji Reliabilitas Variabel Preferensi Masyarakat untuk Belanja di Ambarukmo Plaza(Y)

Reliability Statistics Cronbach's N of Alpha Items ,794 5

Y1 Y2 Y3 Y4 Y5

Y1 Y2 Y3 Y4 Y5

Item Statistics Mean Std. Deviation 4,0800 ,74779 4,6000 ,56854 4,0800 ,69165 4,4900 ,57726 4,4800 ,57700

Scale Mean if Item Deleted 17,6500 17,1300 17,6500 17,2400 17,2500

N 100 100 100 100 100

Item-Total Statistics Scale Corrected Cronbach's Variance if Item-Total Alpha if Item Item Deleted Correlation Deleted 3,179 ,680 ,718 3,973 ,554 ,762 3,785 ,479 ,788 4,164 ,448 ,791 3,583 ,749 ,703

Scale Statistics Mean Variance Std. Deviation 21,7300 5,553 2,35640

N of Items 5

Lampiran 23 Uji Asumsi Klasik Heteroskedastisitas Coefficientsa Model

Unstandardized

Standardized

Coefficients

Coefficients

B

Std. Error

(Constant)

,753

1,042

X1

,081

,043

X2

-,040

X3

t

Sig.

Collinearity Statistics

Beta

Tolerance

VIF

,723

,472

,262

1,862

,066

,487

2,054

,037

-,144

-1,084

,281

,545

1,834

-,013

,037

-,044

-,345

,731

,584

1,711

X4

,066

,040

,177

1,661

,100

,842

1,188

X5

-,071

,052

-,182

-1,378

,172

,549

1,820

1

a. Dependent Variable: AbsRes_1

Normalitas

One-Sample Kolmogorov-Smirnov Test Unstandardiz ed Residual N 100 Mean 0E-7 Normal Parametersa,b Std. 1,23977748 Deviation Absolute ,122 Most Extreme Positive ,072 Differences Negative -,122 Kolmogorov-Smirnov Z 1,216 Asymp. Sig. (2-tailed) ,104 a. Test distribution is Normal. b. Calculated from data.

Multikolinearitas

Coefficients

Model

Unstandardized

Standardized

Coefficients

Coefficients

B (Constant)

a

Std. Error

2,111

1,556

X1

,283

,065

X2

-,145

X3

t

Sig.

Collinearity Statistics

Beta

Tolerance

VIF

1,357

,178

,340

4,374

,000

,487

2,054

,055

-,193

-2,622

,010

,545

1,834

,241

,056

,308

4,335

,000

,584

1,711

X4

,124

,059

,124

2,097

,039

,842

1,188

X5

,519

,077

,493

6,728

,000

,549

1,820

1

a. Dependent Variable: y

Lampiran 24 Hasil Analisa Regresi

Model Summaryb Model R R Square Adjusted R Std. Error of the Square Estimate a 1 ,850 ,723 ,708 1,27232 a. Predictors: (Constant), X5, X2, X4, X1, X3 b. Dependent Variable: Y

Model

ANOVAa Df

Sum of Squares 397,542 152,168 549,710

Regression 5 1 Residual 94 Total 99 a. Dependent Variable: Y b. Predictors: (Constant), X5, X2, X4, X1, X3

DurbinWatson 1,849

Mean Square 79,508 1,619

F 49,115

Sig. ,000b

Coefficientsa Model Unstandardized Coefficients Standardized Coefficients B Std. Error Beta (Constant) 2,111 1,556 X1 ,283 ,065 ,340 X2 -,145 ,055 -,193 1 X3 ,241 ,056 ,308 X4 ,124 ,059 ,124 X5 ,519 ,077 ,493 a. Dependent Variable: Y

Model Dimension

Eigenvalue

1 2 3 1 4 5 6 a. Dependent Variable: Y

5,899 ,052 ,021 ,015 ,010 ,003

t

Sig.

Collinearity Statistics Tolerance

1,357 4,374 -2,622 4,335 2,097 6,728

,178 ,000 ,010 ,000 ,039 ,000

VIF

,487 ,545 ,584 ,842 ,549

Collinearity Diagnosticsa Condition Variance Proportions Index (Constant) X1 X2 X3 1,000 ,00 ,00 ,00 ,00 10,606 ,01 ,02 ,20 ,13 16,889 ,03 ,29 ,22 ,29 20,166 ,04 ,29 ,52 ,55 24,721 ,16 ,02 ,05 ,00 42,250 ,76 ,38 ,00 ,02

2,054 1,834 1,711 1,188 1,820

X4

X5 ,00 ,04 ,08 ,04 ,79 ,05

,00 ,01 ,00 ,00 ,12 ,86

Residuals Statisticsa Minimum Maximum Mean Predicted Value Std. Predicted Value Standard Error of Predicted Value Adjusted Predicted Value Residual Std. Residual Stud. Residual Deleted Residual Stud. Deleted Residual Mahal. Distance Cook's Distance Centered Leverage Value a. Dependent Variable: Y

Charts

17,0321 -2,344

24,8975 1,581

21,7300 ,000

Std. Deviation 2,00389 1,000

N

,145

,618

,296

,098

100

17,0366 -4,51083 -3,545 -3,708 -4,93298 -3,991 ,289 ,000 ,003

24,8897 3,11024 2,445 2,508 3,27371 2,582 22,399 ,214 ,226

21,7422 ,00000 ,000 -,005 -,01223 -,011 4,950 ,012 ,050

1,99727 1,23978 ,974 1,008 1,32898 1,035 4,084 ,029 ,041

100 100 100 100 100 100 100 100 100

100 100