Report on Export Development 2013

Report on Export Development

2013

Daftar Isi Contents Visi dan Misi Vision and Mission

6

Prakata Foreward

8

Rangkaian Peristiwa Milestones

12

Tujuan Strategis Strategic Objectives

14

Tugas Pokok dan Fungsi Main Duties and Functions

16

Struktur Organisasi Organizational Structure

20

Sasaran Strategis Ditjen PEN Strategic Goals of DGNED

24

Arah Kebijakan dan Strategi Ditjen PEN The Orientation of DGNED’s Policy and Strategy

28

Report on Export Development 2013 - DGNED

Kinerja Ekspor 2013 Export Performance in 2013

30

Kegiatan Pengembangan Ekspor Nasional Tahun 2013 National Export Development Activities in 2013

36

Pengembangan Produk Ekspor dan Ekonomi Kreatif Export Product and Creative Economy Development

60

Perwakilan Promosi dagang di Dalam dan Luar Negeri Domestic and Overseas Trade Promotion Representative Offices

66

Kerjasama Pengembangan Ekspor Export Development Cooperation

68

Pelayanan Dunia Usaha Service for Business Society

74

Pendidikan dan Pelatihan Ekspor Export Education and Training

78

Penutup Closing

80


Muhamad Lutfi

Bayu Krisnamurthi

Menteri Perdagangan Minister of Trade

Wakil Menteri Perdagangan Vice Minister of Trade

6


Visi Kementerian Perdagangan

Vision of Ministry of Trade

Perdagangan sebagai Sektor Penggerak

Trade as the driver of economic growth and

Pertumbuhan dan daya Saing Ekonomi serta

competitiveness as well as the creator of

Pencipta Kemakmuran Rakyat yang

equitability and prosperity for Indonesian

Berkeadilan.

people.

Misi Ditjen PEN

Missions of DGNED

Mengembangkan dan mempromosikan ekspor

Developing and promoting the Indonesian non-

non migas dengan melakukan langkah-langkah

oil-and-gas export by conducting the following

sebagai berikut :

activities:

1. Meningkatkan kinerja diversifikasi pasar tujuan ekspor secara berkualitas. 2. Meningkatkan kinerja diversifikasi produk ekspor secara berkualitas. 3. Meningkatkan pencitraan Indonesia ke pasar internasional.

1. Improving the quality of diversification in export target market performance. 2. Improving the quality of diversification in export products performance. 3. Improving the image of Indonesia in the international market.


7

Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Director General of National Export Development

8


Dalam rangka peningkatan ekspor,

In order to improve the export performance,

kebijakan dan langkah-langkah yang

Ministry of Trade c.q. Directorate-General of

ditempuh Kementerian Perdagangan c.q.

National Export Development (DGNED) is

Direktorat Jenderal Pengembangan Ekspor

taking into account the policies and actions

Nasional (Ditjen PEN) diprioritaskan pada

which are prioritized to expand the export

upaya perluasan pasar ekspor terutama ke

market, particularly to non-traditional

pasar-pasar non tradisional (diversifikasi

markets (market diversification). The efforts

pasar) dengan mengintensifkan promosi

include intensifying export promotion;

ekspor, peningkatan akses informasi

improving information access to business

kepada dunia usaha khususnya UKM,

society, specifically to Small and Medium

pengembangan kelembagaan ekspor, serta

Sized Enterprises (SMEs); developing export

usaha-usaha peningkatan kemampuan dan

institutions; and building the capacity and

profesionalisme dunia usaha khususnya UKM

professionalism of Indonesian business

untuk memasuki pasar global.

society, particularly the SMEs in order to enter the global market.

Neraca perdagangan Januari-Desember 2013

The trade balance of January-December 2013

menunjukkan defisit sebesar USD 4,1 miliar

period showed a deficit of US$ 4.1 billion

yang terdiri dari surplus nonmigas sebesar

comprised of non-oil-and-gas surplus of US$

USD 8,6 miliar dan defisit neraca migas

8.6 billion and oil-and-gas deficit of US$ 12.6

sebesar USD 12,6 miliar. Surplus nonmigas

billion. The non-oil-and-gas surplus in 2013

di tahun 2013 meningkat 118,2% dibanding

has increased 118.2% compared with last

tahun lalu yang hanya mencapai USD 3,9

year’s which amounted to US$ 3.9 billion.

miliar. Jika dibandingkan dengan nilai ekspor tahun

Compared to last year’s export value, this

sebelumnya yang mencapai nilai USD 190,03

year’s export value had a decrease of 3.93%,

miliar, nilai ekspor tahun 2013 mengalami

from US$ 190.03 billion to US$ 182.6 billion.

penurunan sebesar 3,93% menjadi USD 182,6

This value was comprising of non-oil-and-

miliar. Ekspor tersebut terdiri dari ekspor

gas export amounting to US$ 149.1 billion

nonmigas sebesar USD 149,1 miliar (turun

(decreased 2% y.o.y) and oil-and-gas export

2% y.o.y) dan ekspor migas sebesar USD 32,6

amounting to US$ 32.6 billion (decreased

miliar (turun 11,8% y.o.y).

11.8% y.o.y).


9

Nilai ekspor nonmigas ke beberapa negara

The total non-oil-and-gas export value to

yang selama 2013 mengalami kenaikan

several countries in 2013 which increased

signifikan antara lain Turki dengan kenaikan

significantly were to Turkey (US$ 172.8

mencapai USD 172,8 juta, disusul Myanmar,

million), followed by Myanmar, Nigeria,

Nigeria, Vietnam, Ukraina, dan Mesir yang

Vietnam, Ukraine, and Egypt to which total

mengalami kenaikan antara USD 88 juta

value increased from US$ 88 million to US$

sampai USD 154,8 juta. Demikian pula dengan

154.8 million. Similarly, the total non-oil-and-

ekspor nonmigas ke beberapa mitra dagang

gas export value to several main countries

utama yang juga mengalami kenaikan

had also increased significantly. Those

signifikan yaitu India (USD 563,4 juta),

countries were India (US$ 563.4 million),

Amerika Serikat (USD 491 juta), dan China

USA (US$ 491 million), and China (US$ 418.1

(USD 418,1 juta).

million).

Selain berkontribusi terhadap pencapaian

Not only contributing to the export value,

nilai ekspor, program dan kegiatan yang

the programs and activities conducted by

dilakukan Ditjen PEN selama tahun 2013

DGNED during the yearof 2013 were also

juga berkontribusi terhadap peningkatan

contributing to the increase of trade inquiries

jumlah permintaan hubungan dagang

(from international buyers to Indonesian

dari pembeli asing kepada pelaku ekspor

exporters); the embodiments of cooperation

Indonesia, perwujudan kerjasama dalam

through Memorandum of Understanding

bentuk Nota Kesepahaman (Memorandum

between DGNED and various stakeholders in

of Understanding/MoU) antara Ditjen PEN

terms of national export development; the

dengan berbagai pihak dalam kerangka

implementation of actual-information service,

peningkatan ekspor nasional, perwujudan

both online and offline; and other outputs.

pelayanan informasi yang aktual baik secara daring (online) maupun luring (offline), serta hasil-hasil kegiatan lainnya. Pada tahun 2013, Ditjen PEN telah

In 2013, Ministry of Trade c.q. DGNED has

melaksanakan kegiatan promosi dagang

conducted trade promotion activities such

berupa partisipasi pada pameran dagang baik

as participation in trade fairs both overseas

di luar (17 kegiatan) maupun di dalam negeri

(17 activities) and domestic (7 activities),

(7 kegiatan), penyelenggaraan Trade Expo

organization of Trade Expo Indonesia 2013,

Indonesia (TEI) 2013, dan pengiriman misi

and trade missions (9 activities).

dagang (9 kegiatan).

10


Selain itu, guna melayani dunia usaha, Ditjen

In addition, in order to serve the business

PEN tetap membuka kantor ITPC di 19 kota di

society, DGNED has also opened the

seluruh duina, mengembangkan marketing

Indonesian Trade Promotion Centers in

point di daerah perbatasan, membina Pusat

19 cities around the world, has developed

Promosi dan Pelatihan Ekspor Daerah (P3ED)

marketing points in border area, has

di 5 kota besar di Indonesia, serta membuka

supervised Regional Export Training Centers

Customer Service Center (CSC).

in 5 cities in Indonesia, and has opened the Customer Service Center.

Akhir kata, besar harapan kami agar

In closing, we truly hope that this report

laporan ini dapat bermanfaat, khususnya

could be useful for business society, other

dalam memberikan gambaran kegiatan

government institutions, and general public

pengembangan promosi ekspor yang telah

in order to portray the national export

dilakukan Ditjen PEN sepanjang tahun 2013,

development activities managed by DGNED

baik bagi dunia usaha, instansi pemerintah,

during the year of 2013. Hopefully in 2014

khalayak umum, maupun pihak-pihak lainnya.

DGNED can improve its performance in order

Semoga di tahun 2014 ini, kinerja Ditjen PEN

to face the global economic challenges which

makin meningkat seiring dengan tantangan

become harder and more complicated.

perekonomian dan perdagangan yang makin berat dan kompleks. Jakarta,

Mei 2014

Jakarta,

May 2014

Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan Director General of National Export Development Ministry of Trade


11

Rangkaian Peristiwa Milestones

March 1, 2013

24 Januari 2013 January 24, 2013

1 Maret 2013

Menyelenggarakan acara Indonesian Night

Dukungan terhadap pelaksanaan Java

di Ballroom Hotel Morosani, Davos - Swiss

Jazz Festival 2013. Dukungan terhadap

bekerjasama dengan Badan Koordinasi

kegiatan ini merupakan salah satu

Penanaman Modal (BKPM) dan didukung oleh

wujud nyata komitmen Kementerian

Kedutaan Besar Republik Indonesia (KBRI) di

Perdagangan, khususnya Ditjen PEN,

Bern, Swiss serta Perutusan Tetap Republik

dalam mendorong perkembangan

Indonesia (PTRI) di Jenewa – Swiss.

industri kreatif skala nasional.

Ministry of Trade in cooperation with Indonesia Investment Coordinating Board and supported

22 Februari 2013

February 22, 2013

by Indonesian Embassy in Bern and Indonesian Permanent Mission in Geneva organized

Partisipasi pada MUBA Exhibition 2013 yang

Indonesian Night at Morosani Hotel Ballroom in

diselenggarakan di Exhibition Centre, Basel, Swiss

Davos – Switzerland.

yang berlangsung pada tanggal 22 Februari - 3 Maret, di mana pada penyelenggaraan tahun ini, Indonesia ditunjuk sebagai guest country Participation in MUBA Exhibition 2013 held in Exhibition Centre, Basel, Switzerland from

2 Februari 2013 February 2, 2013

February 22 to March 3, 2013 in which Indonesia was appointed to be the guest country.

February 2, 2013

Pengiriman Misi Dagang ke Nigeria sebagai bagian dari rangkaian kunjungan kerja Presiden RI ke Nigeria dengan kegiatan utama: pertemuan bilateral, forum bisnis, penandatanganan MoU antara KADIN Indonesia dengan NACCIMA, dan

courtesy call oleh para CEO dari kedua negara kepada Bapak Presiden RI.

Pengiriman Misi Penjualan produk makanan dan minuman ke Kanada dan

Sending a trade mission to Nigeria as part of

Amerika Serikat sekaligus partisipasi pada

Presidential State Visit to Nigeria. The main

pameran SIAL Canada dengan agenda

programs included bilateral meeting, business

utama Forum Bisnis (Toronto dan Los

forum, MoU signing between Indonesian

Angeles), pertemuan bantuan teknis

Chamber of Commerce and NACCIMA, and

ekspor dengan Trade Facilitation Office

courtesy call of CEOs from both countries to the

Canada, dan kunjungan ke distributor/

Indonesian President.

importir produk makanan dan minuman Indonesia.

12


SEPANJANG TAHUN 2013, DITJEN PEN TELAH MENCATATKAN SEJUMLAH PENCAPAIAN PENTING DALAM UPAYA MEWUJUDKAN SASARAN STRATEGIS PENGEMBANGAN EKSPOR NASIONAL.

DURING 2013, DGNED HAS RECORDED NUMBERS OF IMPORTANT ACHIEVEMENTS IN ORDER TO REACH THE STRATEGIC NATIONAL EXPORT DEVELOPMENT GOALS.

5 Oktober 2013 October 5, 2013 Partisipasi pada Pameran ANUGA 2013 di Köln (Cologne), Jerman sekaligus menyelenggarakan

Indonesian Business Forum dalam rangka memberikan dukungan dan fasilitasi kepada delegasi Indonesia serta meningkatkan hubungan perdagangan dan investasi antara Participating in Java Jazz Festival 2013 as a manifestation of Ministry of Trade c.q. DGNED’s commitments to support the national creative industry development.

Indonesia dan Jerman. Participating in ANUGA 2013, the biggest international exhibition for food and beverages held in Cologne, Germany. At

3 Desember 2013 December 3, 2013

the same time, Indonesian Business Forum was held in order to support and facilitate the Indonesian Delegation to enhance the trade and investment relations between Indonesia and Germany.

Berpartisipasi pada Konferensi Tingkat Menteri WTO

30 April 2013 April 30, 2013

16 Oktober 2013 October 16, 2013

IX yang diselenggarakan di Bali pada 3-6 Desember 2013 dengan membuka Indonesian Souvenir and

Gift Shop yang merupakan satu-satunya penyedia

Sending a selling mission of food and

produk souvenir WTO dengan desain khusus yang

beverages products to Canada and USA

telah mendapat persetujuan dari Sekretariat WTO.

as well as participating in SIAL Canada. The main programs were business

Participating in The Ninth WTO Ministerial Meeting

forums (in Toronto and Los Angeles),

held in Bali from 3 to 6 December 2013 by opening

meeting with Trade Facilitation Office

the Indonesian Souvenir and Gift Shop which was

Canada, and visit to distributors or

the only official shop selling WTO souvenirs with

importers of Indonesian F&B products.

special design that had been approved by the WTO Secretariat. Pembukaan Trade Expo Indonesia ke-28 tahun 2013. Kegiatan ini berlangsung pada tanggal 16 s.d. 20 Oktober 2012, bertempat di Jakarta International Expo, Kemayoran, dan dibuka secara resmi oleh Wakil Presiden Republik Indonesia.

Organizing the 28th Trade Expo Indonesia 2013. Being held from 16th to 20th of October 2012 at Jakarta International Expo, this event was officially opened by the Vice President of Republic of Indonesia.


13

14


Untuk membangun daya saing yang berkelanjutan, dilakukan optimalisasi pemanfaatan seluruh potensi sumber daya yang dimiliki bangsa serta kemampuan untuk memanfaatkan peluang-peluang yang ada di luar maupun di dalam negeri.

To build the sustainable competitiveness, the optimatization of all national potential resources and the opportunities, both in national and international scope needs to be done.

Esensi daya saing yang berkelanjutan terletak pada bagaimana menggerakkan dan mengorganisasikan seluruh potensi sumber daya produktif dalam rangka pemenuhan kebutuhan dan permintaan pasar.

The core of sustainable competitiveness lies on the way we actuate and organize all potential productive resources in order to meet the market needs and demands.

Selama periode tahun 2010 – 2014, tujuan strategis Ditjen PEN yang ingin dicapai ialah

During the period of 2010 – 2014, the strategic objectives of DGNED which will be achieved are

Peningkatan akses pasar ekspor dan fasilitasi ekspor, serta peningkatan daya saing ekspor melalui peningkatan kualitas produk ekspor dan peningkatan citra produk ekspor Indonesia di pasar global.

The improvement of market access and export facilities as well as the improvement of export product quality and Indonesian export product image in the global market.


15

16


Prioritas Pembangunan Nasional

The National Development Priority

Merujuk pada butir prioritas pembangunan

Referring to the national development priority,

nasional, Kementerian Perdagangan mempunyai

Ministry of Trade is tasked with the responsibilities

tanggung jawab pada upaya-upaya terkait dengan

to the improvement of investment, export, and

peningkatan investasi, ekspor dan kesempatan

job opportunities. Directorate General of National

kerja. Pada gilirannya, Direktorat Jenderal

Export Development (DGNED) as a part of Ministry

Pengembangan Ekspor Nasional (Ditjen PEN)

of Trade is tasked with the responsibilities in

sebagai bagian dari Kementerian Perdagangan,

terms of export development coordination and

bertugas melakukan koordinasi dan pembinaan di

supervision.

bidang pengembangan ekspor.

Terkait dengan tugas yang diemban, Ditjen PEN

Due to its responsibilities in export development,

melaksanakan beberapa kegiatan antara lain

DGNED is conducting some activities such as

membantu sektor swasta secara terus menerus

assisting the private sectors in a consecutive

melalui promosi dagang, baik yang dilakukan

manner through trade promotion, either in

di dalam negeri maupun di luar negeri, di mana

domestic or in overseas, since promotion is one of

promosi merupakan salah satu alternatif solusi

the alternatives to increase the capacity of trade,

untuk meningkatkan kapasitas perdagangan,

investment, and tourism.

investasi dan pariwisata internasional. Pada tahun 2013, Kementerian Perdagangan

In 2013, Ministry of Trade c.q. DGNED has

melalui Ditjen PEN telah melaksanakan kegiatan

conducted trade promotion activities such as

promosi dagang berupa partisipasi pada pameran

participation in trade fairs both overseas and

dagang baik di luar maupun di dalam negeri,

domestic, organization of Trade Expo Indonesia

penyelenggaraan Trade Expo Indonesia (TEI) 2013,

2013, and trade missions as follow:

dan pengiriman misi dagang sebagai berikut: • Pameran luar negeri: 17 pameran dagang,

• Overseas Exhibitions: 17 trade fairs, such as

antara lain Pasar Malam Indonesia Den Haag

Pasar Malam Indonesia (Indonesian Night Fair) in

(Belanda), Vietnam Life Style, Las Vegas Market

The Hague (the Netherlands), Vietnam Lifestyle

(Amerika Serikat), The Big Five Show (Persatuan

Trade Fair, Las Vegas Market (USA), The Big Five

Emirat Arab), dll. Kegiatan ini secara keseluruhan

Show (Uni Arab Emirates), etc. DGNED has involved

melibatkan 351 perusahaan dengan nilai transaksi

351 companies to participate in these exhibitions

total sebesar USD 34,09 juta.

and reached a total transaction value amounting to US$ 34.09 million.


17

1

2

3

• Pameran dalam negeri : 7 pameran dagang,

• Domestic Exhibitions: 7 trade fairs, such

antara lain IFFINA, INACRAFT, Mutumanikam

as IFFINA, INACRAFT, Mutumanikam Nusantara

Nusantara Indonesia, Pameran Piranti Saji, dll.

Indonesia (Indonesian International Jewelry Fair),

Kegiatan tersebut telah mengikutsertakan 95 UKM

Pameran Piranti Saji (Tableware Expo), etc. These

dengan transaksi sebesar USD 480.805 dan Rp 1,87

activities involved 95 SMEs and reached a total

Indonesia 2013

miliar. Selain itu, Ditjen PEN juga berpartisipasi pada

transaction amounting to US$ 480,805 and IDR 1.87

Trade Expo

Konferensi Tingkat Menteri WTO IX di Bali dengan

billion. In addition, DGNED also participated in WTO

Indonesia 2013

1

INACRAFT 2013 INACRAFT 2013

2

Trade Expo

menampilkan WTO Indonesian Souvenir Shop

9th Ministerial Conference in Bali by opening the

yang mengikutsertakan 10 UKM dan mencatat nilai

WTO Indonesian Souvenir Shop in which 10 SMEs

transaksi sebesar Rp 272.148.250,-.

joined and reached a total transaction amounting

ke Nigeria

to IDR 272 million.

Trade mission to

3

Misi dagang

Nigeria

• Trade Expo Indonesia 2013: TEI 2013 diikuti oleh

• Trade Expo Indonesia 2013: TEI 2013 was

1.511 peserta dan mendatangkan lebih dari 9.000

attended by 1,511 exhibitors and bringing in more

buyer serta berhasil mencapai transaksi sebesar

than 9,000 buyers. The total transaction value

USD 1,82 miliar. Nilai transaksi TEI 2013 mengalami

reached in this event was amounting to USD 1.82

peningkatan sebesar 82% bila dibandingkan

billion, which increased 82% compared to last year’s

dengan hasil capaian transaksi pada TEI 2012 yaitu

value (US$ 1 billion). This year’s total value was

sebesar USD 1 miliar. Nilai transaksi TEI 2013 sebesar

comprising of product purchase (US$ 692.20 million

1,82 miliar terdiri dari transaksi produk sebesar USD

or 37.91%), transaction in services (US$ 65.90

692,20 juta (37,91%), transaksi jasa sebesar USD

million or 3.61%), and investment (US$ 1.07 billion

65,90 juta (3,61%), dan investasi sebesar USD 1,07

or 58.49%).

miliar (58,49%). • Misi Dagang: 9 Misi Dagang, yaitu ke

• Trade Mission: 9 missions, to Nigeria, Saudi

Nigeria, Arab Saudi, Eropa Barat (Jerman dan

Arabia, Western Europe (Germany and Hungary),

Hungaria), Amerika Utara (Amerika Serikat dan

North America (USA and Canada), Kazakhstan,

Kanada), Kazakhstan, Eropa Timur (Ukraina dan

Eastern Europe (Ukraine and Romania), South

Romania), Amerika Selatan (Brazil dan Peru),

America (Brazil and Peru), Southern Africa (Senegal

Afrika Bagian Selatan (Senegal dan Gambia), dan

and Gambia), and Pakistan. These trade missions

Pakistan. Seluruh kegiatan misi dagang tersebut

involved 65 companies in which three of them have

mengikutsertakan 65 perusahaan. Tiga di antaranya

successfully obtained direct transaction. Those were

berhasil memperoleh transaksi langsung, yaitu

trade missions to Pakistan (US$ 26.57 million), to

misi dagang ke Pakistan (USD 26,57 juta), Amerika

USA and Canada (US$ 4.5 million), and to Senegal

Serikat dan Kanada (USD 4,5 juta), serta Senegal

and Gambia (US$ 800,000).

dan Gambia (USD 800 ribu). Diharapkan langkah-langkah ini dapat mewujudkan

Actions taken by DGNED were expected to be

peningkatan investasi dan ekspor yang pada

capable of increasing the investment and export

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Tugas Pokok dan Fungsi

Main Duties and Functions

4

4

5

Misi dagang

akhirnya akan berdampak pada kesempatan kerja

which will benefit the nation through wider job

ke Eropa Timur

yang semakin luas dan kesejahteraan bangsa.

opportunities and greater national welfare.

Trade mission to Eastern

Direktorat Jenderal Pengembangan Ekspor Nasional

Directorate General of National Export

Europe (Ukraine and

(Ditjen PEN) merupakan unsur pelaksana tugas

Development (DGNED) is one element of

Romania)

di bidang pengembangan ekspor nasional yang

executives in national export development field

(Ukrania dan Romania)

5

menjadi ujung tombak Kementerian Perdagangan

which becomes the Ministry of Trade frontier in the

Misi dagang

di bidang Ekspor dan bertanggung jawab kepada

field of export and is responsible to the Minister of

ke Pakistan

Menteri Perdagangan.

Trade.

Ditjen PEN mempunyai tugas pokok melaksanakan

DGNED’s main duties are coordinating and

pengkoordinasian dan pembinaan di bidang

supervising in terms of national export

pengembangan ekspor nasional. Dalam

development. In order to carry out the main duties,

melaksanakan tugas pokok, Ditjen PEN

DGNED performed the following functions:

Trade mission to Pakistan

menyelenggarakan fungsi-fungsi sebagai berikut: a.

Penyiapan perumusan kebijakan Kementerian

a.

di bidang pengembangan ekspor nasional; b.

Pelaksanaan Kebijakan di bidang

the field of national export development; b.

pengembangan ekspor nasional sesuai berlaku;

with applied laws and regulation; c.

Perumusan standar, norma, pedoman, kriteria

export development;

ekspor nasional;

d.

Pemberian bimbingan teknis dan evaluasi di Pelaksanaan administrasi Ditjen.

Providing technical supervisions and evaluation in the field of national export

bidang pengembangan ekspor nasional; e.

Formulating the standards, norms, guidelines, criteria and procedures in the field of national

dan prosedur di bidang pengembangan d.

Implementing the policy in the field of national export development in accordance

dengan peraturan perundang-undangan yang c.

Setting up the Ministry’s policy formulation in

development; e.

Conducting the administration of DGNED.


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20


Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) dipimpin oleh seorang Direktur Jenderal yang dibantu oleh seorang Sekretaris Direktorat Jenderal; 4 (empat) Direktur yang terdiri dari Direktur Pengembangan Pasar dan Informasi Ekspor, Direktur Pengembangan Produk Ekspor, Direktur Pengembangan Promosi dan Citra, dan Direktur Kerjasama Pengembangan Ekspor; serta seorang Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia.

The Organizational Structure of DGNED Directorate General of National Export Development (DGNED) is led by a Director General which is supported by a Secretary of Directorate General; four Directors: Director of Market Development and Export Information, Director of Export Product Development, Director of Promotion and Branding Development, Director of Export Development Cooperation; and a Head of Indonesian Export Training Center.


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1

Struktur Organisasi Ditjen PEN

The Organizational Structure of DGNED

Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) dipimpin oleh seorang Direktur Jenderal yang dibantu oleh seorang Sekretaris Direktorat Jenderal; 4 (empat) Direktur yang terdiri dari Direktur Pengembangan Pasar dan Informasi Ekspor, Direktur Pengembangan Produk Ekspor, Direktur Pengembangan Promosi dan Citra, dan Direktur Kerjasama Pengembangan Ekspor; serta seorang Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia.

Directorate General of National Export Development (DGNED) is led by a Director General which is supported by a Secretary of Directorate General; four Directors: Director of Market Development and Export Information, Director of Export Product Development, Director of Promotion and Branding Development, Director of Export Development Cooperation; and a Head of Indonesian Export Training Center.

Sekretariat

Secretariat

Memiliki tugas melaksanakan pelayanan teknis dan administratif kepada seluruh satuan organisasi di lingkungan Direktorat JenderaI.

Tasked with responsibilities to provide services both technically and administratively to all units within the Directorate General of National Export Development.

Direktorat Pengembangan Pasar dan Informasi Ekspor

Directorate of Market Development and Export Information

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan pasar dan informasi ekspor.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of market development and export information.

Direktorat Pengembangan Produk Ekspor

Directorate of Export Product Development

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan daya saing produk ekspor dan ekonomi kreatif.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of export product development and creative economy.

22


1 Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Director General of National Export Development

2 Indrasari Wisnu Wardhana Sekretaris Ditjen PEN Secretary of DGNED

3 Ari Satria Direktur Pengembangan Pasar dan Informasi Ekspor Director of Market Development and Export Information

2

3

4

4 Dody Edward Direktur Pengembangan Produk Ekspor Director of Export Product Development

5 Pradnyawati Direktur Pengembangan Promosi dan Citra Director of Promotion and Branding Development

6 Gatot Prasetyo Adjie Direktur Kerjasama Pengembangan Ekspor Director of Export Development Cooperation

5

6

7

7 Simon Zelotes Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia Head of Indonesian Export Training Center

Direktorat Pengembangan Promosi dan Citra

Directorate of Promotion and Branding Development

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan promosi dan citra.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of promotion and image development.

Direktorat Kerjasama Pengembangan Ekspor

Directorate of Export Development Cooperation

Memiliki melaksanakan penyiapan perumusan kebijakan, penyusunan dan koordinasi pelaksanaan program dan kegiatan kerjasama di bidang pengembangan ekspor dengan badan dunia, organisasi promosi perdagangan Internasional, antar negara, dan/atau dengan lembaga pemerintahan dan lembaga non pemerintahan, serta pemantauan dan penilaian atas pelaksanaannya.

Tasked with responsibilities to set up the policy formulation; to conceptualize and to coordinate the program implementation in terms of export development cooperation with international bodies, international trade promotion organizations, other nations, and other government or non-government institutions; to monitor and to assess the implementation of the programs.

Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia

Indonesian Export Training Center

Memiliki tugas menyelenggarakan dan mengkoordinasikan pendidikan dan pelatihan ekspor untuk dunia usaha dan masyarakat.

Tasked with responsibilities to organize and to coordinate the export education and training program for business society and public.


23

24


Sasaran Strategis

Strategic Goals

Esensi daya saing yang berkelanjutan terletak pada

The essence of sustainable competitiveness lies

bagaimana menggerakkan dan mengorganisasikan

on the way of mobilization and organization all

seluruh potensi sumber daya produktif dalam

potential productive resources in order to meet the

rangka pemenuhan kebutuhan dan permintaan

market needs and demands. In order to build the

pasar. Untuk membangun daya saing yang

sustainable competitiveness, the optimization of

berkelanjutan dilakukan optimalisasi pemanfaatan

all national potential resources and opportunities

seluruh potensi sumber daya yang dimiliki serta

needs to be done.

kemampuan untuk memanfaatkan peluangpeluang perdagangan sekecil apapun. Sasaran strategis Ditjen PEN yang ingin dicapai

The strategic goals of DGNED that will be reached

selama periode lima tahun ke depan adalah:

during the next five years are:

1.

1.

Meningkatnya diversifikasi pasar ekspor

Increasing export market diversification by

melalui ketersediaan informasi pasar

providing information on export

tujuan ekspor.

destination.

Tujuan strategi ini ialah untuk mengurangi

The purpose of this strategy is to decrease

ketergantungan pasar tujuan ekspor ke negara-

dependency on traditional market destination such

negara tertentu (negara tradisional AS, Jepang, EU

as USA, Japan, EU countries and Singapore, and to

dan Singapura) dan membuka pasar tujuan ekspor

expand the market to other potential destination

yang potensial lainnya yaitu China, India, Malaysia,

such as China, India, Korea, Central Asia, Middle

Korea, wilayah Asia Tengah, Timur Tengah dan

East, Africa, Eastern Europe and Southern America.

Afrika, Eropa Timur serta Amerika Latin. 2.

Meningkatkan Kinerja Pelayanan Promosi

2.

dan Pencitraan Indonesia.

Improving the performance of promotion service and Indonesian branding.

Tujuan strategi ini ialah upaya pencitraan

The purpose of this strategy is to improve the image

produk ekspor Indonesia sebagai salah satu

of Indonesian export products as one of dimensions

dimensi pencitraan Indonesia untuk mendorong

in Indonesian branding in order to boost the non-

peningkatan ekspor non migas secara keseluruhan.

oil-and-gas export in general. The activities include

Aktivitasnya meliputi pameran luar dan dalam

participation in both foreign and domestic trade

negeri, Trade Expo Indonesia, Promosi terpadu

fairs, organizing Trade Expo Indonesia, integrated

(tourism, trade, and investment/TTI), ITPC dan

promotion (tourism, trade and investment), ITPC,

lainnya.

etc.


25

1

3.

3

2

Meningkatnya diversifikasi produk ekspor

3.

Increasing export product diversification

untuk Ekspor

pengembangan produk ekspor dan

export product and creative economy

Training in Handicraft Packaging

ekonomi kreatif.

development.

for Export

The purpose of this strategy is to diversify the

diversifikasi produk dengan meningkatkan

export products by increasing the contribution

kontribusi ekspor komoditi di luar 10 produk utama

of export commodity excluding the 10 main

terhadap total ekspor non migas. Produk yang akan

product category to the non-oil-and-gas export

dikembangkan ialah produk yang berbasis ekonomi

in total. Things that will be developed are creative

kreatif (kerajinan, musik, fesyen, dan desain),

economy-based products (handicrafts, music,

pengembangan desain, dukungan penciptaan

fashion and design), design development and

kemasan, merk dan jalur distribusi.

packaging design as well as brand and distribution channel.

Meningkatnya daya saing pelaku ekspor

4.

Increasing the competitiveness of exporters

melalui peningkatan kinerja pelatihan

by improving the performance of export

ekspor.

training.

Maksud dari strategi ini adalah meningkatkan

The purpose of this strategy is to improve the

kapasitas dan kapabilitas serta wawasan pelaku

capacity and capability as well as the insight of

ekspor sebagai bagian dari upaya peningkatan daya

exporters as an effort in increasing the exporters’

saing pelaku ekspor. Adapun perwujudan strategi

competitiveness. The manifestation of this strategy

ini adalah melalui penyelenggaraan berbagai

is the organization of various training activities

kegiatan pelatihan yang mencakup berbagai hal

covering a range of topics related to export

terkait dengan ekspor.

development.

26

Pelatihan Kemasan Handicraft

by improving the performance of

Tujuan strategi ini ialah melakukan upaya

4.

1

melalui peningkatan kinerja


2

Pelatihan Prosedur Ekspor Training in Export Procedure

3

Pelatihan Akses dan Survey Pasar Ekspor melalui Internet Training in Export Market Access and Survey through Internet

Sasaran Strategis Ditjen PEN

Strategic Goals of DGNED


27

28


Arah Kebijakan dan Strategi Ditjen PEN

Orientation of DGNED’s Policy and Strategy

Arah kebijakan perdagangan luar

The orientation of foreign trade policy

negeri adalah meningkatkan daya

is to increase the competitiveness of

saing produk ekspor non migas,

non-oil-and-gas export products as

serta untuk mendorong peningkatan

well as to expand the diversification of

diversifikasi pasar tujuan ekspor

export destination and export product

dan keberagaman produk ekspor,

variety, including trade promotion, trade

meliputi promosi perdagangan (trade

diplomacy, trade facilitation and trade

promotion), diplomasi perdagangan

defense.

(trade diplomacy), fasilitasi perdagangan (trade facilitation) dan pengamanan perdagangan internasional (trade

defense). Arah Kebijakan dan Strategi Ditjen PEN

The Orientation of DGNED’s Policy and

merupakan refleksi dari Arah Kebijakan

Strategy is reflecting the Orientation of

dan Strategi Kementerian Perdagangan

Ministry of Trade’s Policy and Strategy

yang secara simultan berinteraksi

which interacts simultaneously with the

dengan para pemangku kepentingan

stakeholders.

(stakeholder).


29

30


Neraca perdagangan Januari-Desember 2013

The trade balance of January-December 2013

menunjukkan defisit sebesar USD 4,1 miliar yang

period showed a deficit of US$ 4.1 billion comprised

terdiri dari surplus nonmigas sebesar USD 8,6

of non-oil-and-gas surplus of US$ 8.6 billion and oil-

miliar dan defisit neraca migas sebesar USD 12,6

and-gas deficit of US$ 12.6 billion. The non-oil-and-

miliar. Surplus nonmigas di tahun 2013 meningkat

gas surplus in 2013 has increased 118.2% compared

118,2% dibanding tahun lalu yang hanya mencapai

with last year’s which amounted to US$ 3.9 billion.

USD 3,9 miliar. Compared to last year’s export value, this year’s Jika dibandingkan dengan nilai ekspor tahun

export value had a decrease of 3.93%, from US$

sebelumnya yang mencapai nilai USD 190,03 miliar,

190.03 billion to US$ 182.6 billion. This value was

nilai ekspor tahun 2013 mengalami penurunan

comprising of non-oil-and-gas export amounting

sebesar 3,93% menjadi USD 182,6 miliar. Ekspor

to US$ 149.1 billion (decreased 2% y.o.y) and

tersebut terdiri dari ekspor nonmigas sebesar USD

oil-and-gas export amounting to US$ 32.6 billion

149,1 miliar (turun 2% y.o.y) dan ekspor migas

(decreased 11.8% y.o.y).

sebesar USD 32,6 miliar (turun 11,8% y.o.y). Nilai ekspor nonmigas ke beberapa negara yang

The total non-oil-and-gas export value to several

selama 2013 mengalami kenaikan signifikan antara

countries in 2013 which increased significantly were

lain Turki dengan kenaikan mencapai USD 172,8

to Turkey (US$ 172.8 million), followed by Myanmar,

juta, disusul Myanmar, Nigeria, Vietnam, Ukraina,

Nigeria, Vietnam, Ukraine, and Egypt in which total

dan Mesir yang mengalami kenaikan antara USD 88

value increased from US$ 88 million to US$ 154.8

juta sampai USD 154,8 juta. Demikian pula dengan

million. Similarly, the total non-oil-and-gas export

ekspor nonmigas ke beberapa mitra dagang utama

value to several main countries had also increased

yang juga mengalami kenaikan signifikan yaitu

significantly. Those countries were India (US$ 563.4

India (USD 563,4 juta), Amerika Serikat (USD 491

million), USA (US$ 491 million), and China (US$

juta), dan China (USD 418,1 juta).

418.1 million).

Produk ekspor dengan nilai ekspor terbesar selama

The most exported products in terms of export

tahun 2013 adalah bahan bakar mineral; lemak

value in 2013 were mineral fuel; fats & oils (animal/

& minyak hewan/nabati; mesin/peralatan listrik;

vegetable); machine/electrical equipments;

karet & barang dari karet; bijih, kerak & abu logam;

rubber & rubber products; ore, crust & mineral

mesin-mesin/pesawat mekanik; kendaraan dan

ash; machines/mechanical aircraft; automotives &

bagiannya; pakaian jadi bukan rajutan; alas kaki;

its components; non-woven garments; footwear;

dan berbagai produk kimia. Adapun produk

and various chemical products. In addition, the

ekspor yang mengalami kenaikan ekspor terbesar

export products whose value (growth) increased

(USD) selama tahun 2013 adalah bijih, kerak & abu

significantly were ore, crust & mineral ash; footwear;

logam; alas kaki; bubur kayu/pulp; kayu dan barang

woodpulp; wood & wood products; non-woven

dari kayu; pakaian jadi bukan rajutan; tembakau;

garments; tobacco; processed meat & fish; fertilizer;

daging dan ikan olahan; pupuk; kapal laut; serta

ships; and fish & shrimps.

ikan dan udang.


31

Ekspor non migas Indonesia masih tergantung pada 5 negara pasar tujuan ekspor utama

Indonesia’s non-oil-and-gas exports were still dependent on 5 major export destination countries

Pada periode Januari-Desember 2013, konsentrasi

During the period of January-December 2013,

ekspor non-migas Indonesia di lima negara

concentration ratio of Indonesia’s non-oil-and-gas

tujuan utama yakni RRT, Jepang, Amerika Serikat,

exports in five major destination countries: PRC,

India dan Singapura mengalami peningkatan

Japan, USA, India and Singapore has increased

sebesar 1,78%, dari 49,53% di tahun 2012 menjadi

1.78%, from 49.53% in 2012 to 50.59%. The large

50,59%. Semakin besarnya rasio konsentrasi

concentration ratio of market share (CR5) indicates

penguasaan pasar (CR5), menunjukkan kurang

that export destination market is less diversified.

terdiversifikasinya pasar tujuan ekspor. Jika

Compared to target that should be achieved

dibandingkan dengan target yang ingin dicapai

amounting to 47%, realization of year 2013 was

yakni sebesar 47%, realisasi tahun 2013 hanya

only 92.36%. This realization was also showing that

mencapai 92,36%. Realisasi ini juga menunjukkan

majority of Indonesia’s non-oil-and-gas exports

bahwa sebagian besar ekspor non-migas Indonesia

were still concentrated on the five countries

masih terkonsentrasi pada 5 (lima) negara yang

mentioned above.

disebutkan di atas. Sejalan dengan peningkatan nilai ekspor non-migas

In parallel with the increase of Indonesia’s non-

Indonesia ke sejumlah negara mitra dagang utama,

oil-and-gas export value to main countries, the

nilai ekspor ke beberapa negara tujuan ekspor

export value to several emerging markets has

nontradisional (emerging market) juga mengalami

increased as well. Those markets/countries were

kenaikan. Negara-negara tersebut antara lain

countries in Africa region, South Asia, Central Asia,

negara-negara di kawasan Afrika, Asia Selatan,

Central America and South America. In particular,

Asia Tengah, Amerika Tengah, dan Amerika Latin.

the Indonesia’s export opportunity will be widely

Khusus di kawasan Asia Tenggara, peluang ekspor

opened due to the ASEAN Free Trade Agreement

Indonesia akan semakin terbuka lebar dengan

(AFTA).

adanya ASEAN Free Trade Agreement (AFTA).

32


Kinerja Ekspor 2013

Export Performance In 2013

Ekspor terbesar Indonesia ke negara nontradisional

In terms of emerging markets, Indonesia’s biggest

di antaranya ke Vietnam, Arab Saudi, Persatuan

exports were destined to Vietnam, Saudi Arabia,

Emirat Arab, Turki, Brazil, Pakistan, Afrika Selatan,

United Arab Emirates, Turkey, Brazil, Pakistan, South

Mesir, Bangladesh, Federasi Rusia, Ukraina, dan

Africa, Egypt, Bangladesh, Russian Federation,

Meksiko.

Ukraine, and Mexico.


33

Diversifikasi produk sebagai salah satu strategi pengembangan ekspor non migas

Product diversification as one of the strategies in developing the non-oiland-gas exports

Selain diversifikasi negara tujuan ekspor, Indonesia

In addition to export destination diversification,

juga melakukan diversifikasi produk ekspor.

Indonesia is also diversifying the export products.

Diversifikasi produk ekspor ditujukan untuk

This effort is aimed to reduce the dependency

mengurangi ketergantungan ekspor Indonesia

on specific Indonesia’s export products. The

pada produk tertentu. Semakin banyak pilihan

more alternatives of Indonesia’s products being

produk Indonesia yang diekspor maka akan

exported, the stronger Indonesia’s position in the

semakin menguatkan posisi Indonesia di kancah

international trade arena. Recently, Ministry of

perdagangan internasional. Adapun saat ini,

Trade has determined 10 product categories named

Kementerian Perdagangan telah menetapkan

as 10 main products in which the export values are

10 jenis produk yang disebut sebagai 10 produk

the highest among other products.

utama, dengan nilai ekspor tertinggi dibandingkan produk-produk lainnya. Produk-produk tersebut adalah tekstil dan produk

Those products are textile & textile products,

tekstil, produk elektronik, karet dan produk karet,

electronics, rubber & rubber products, palm oil,

sawit, produk hasil hutan, alas kaki, otomotif,

forest products, footwear, automotive, shrimps,

udang, kakao, dan kopi.

cocoa, and coffee.

Pada tahun 2013, Kementerian Perdagangan

In 2013, Ministry of Trade was targeting the export

menargetkan kontribusi ekspor di luar 10 produk

contribution excluding the 10 main products as big

utama sebesar 53%. Adapun capaian pada tahun

as 53%. In 2013 (Jan-Nov), the contribution of non-

2013 (Jan-Nov) menunjukkan bahwa kontribusi

oil-and-gas exports excluding the 10 main products

ekspor non-migas di luar 10 produk utama

was amounting to US$ 73.63 billion or 54% of the

mencapai USD 73,63 miliar atau dengan kontribusi

total value.

sebesar 54%.

34


Kinerja Ekspor 2013

Export Performance In 2013

Jika dibandingkan dengan periode yang sama

Compared with the previous year, this achievement

pada tahun sebelumnya, capaian ini menunjukkan

showed an increase of 0.97% in which during the

peningkatan sebesar 0,97%, di mana pada periode

period of January to November 2012, contribution

Januari s.d. November 2012 kontribusi ekspor di

of the same commodity amounted to US$ 74.56

luar 10 produk utama mencatatkan nilai sebesar

billion or 53.03% of the total value.

USD 74,56 miliar yang berkontribusi sebesar 53,03% dengan tingkat capaian sebesar 96,42% dari target yang ditetapkan yaitu sebesar 55%.


35

36


Promosi dagang dimaksudkan untuk meningkatkan peran dunia usaha dalam penetrasi pasar ekspor

Trade promotion is intended to enhance the role of business society in export market penetration

Kegiatan promosi dagang yang diselenggarakan oleh Kementerian Perdagangan melalui Ditjen PEN dimaksudkan untuk meningkatkan jumlah dan frekuensi kontak serta kontrak dagang antara eksportir Indonesia dengan pembeli luar negeri, sekaligus meningkatkan peran dunia usaha dalam penetrasi pasar dan promosi ekspor. Kegiatan promosi yang dilakukan terdiri dari pameran internasional baik luar negeri maupun dalam negeri, Trade Expo Indonesia, dan pengiriman misi dagang.

Trade promotion activities organized by Ministry of Trade c.q. DGNED are intended to increase the number and frequency of both trade contact and trade contract between Indonesian exporters and international buyers as well as to enhance the role of business society in market penetration and export promotion. Those promotion activities consist of both overseas and domestic international trade fairs, Trade Expo Indonesia, and trade missions.


37

1

PARTISIPASI PADA PAMERAN LUAR NEGERI

PARTICIPATION IN OVERSEAS EXHIBITIONS

MUBA Exhibition 2013 – Basel, Swiss

MUBA Exhibition 2013 – Basel, Switzerland

1

MUBA Exhibition 2013 diselenggarakan di

Exhibition Centre, Basel, Swiss MUBA Exhibition 2013 was

MUBA Exhibition 2013 diselenggarakan di

MUBA Exhibition 2013 was held in Exhibition

held in Exhibition Centre, Basel, Switzerland

Exhibition Centre, Basel, Swiss yang berlangsung

Centre, Basel, Switzerland from February 22to

pada tanggal 22 Februari - 3 Maret 2013 dengan

March 3, 2013 on an area 75,000m2. The number of

menempati area seluas 75.000 m². Estimasi jumlah

visitors on weekdays was estimated amounting to

pengunjung yang hadir pada saat pameran yaitu

20,000 people while on weekend it was estimated

20.000 pengunjung pada hari kerja dan 30.000

amounting to 30,000 people. In this year’s event,

pada akhir pekan. Pada penyelenggaraan tahun ini,

Indonesia was appointed to be the guest country.

Indonesia ditunjuk sebagai guest country. Paviliun Indonesia tampil dengan desain spesial

“Remarkable Indonesia” was a theme of Indonesian

bertemakan “Remarkable Indonesia” menempati

Pavilion which was specially designed and occupied

area seluas 2.000 m² pada Hall 1.1/B50 Messe Basel.

an area of 2,000m2 in Hall 1.1/B50 Messe Basel. This

Paviliun yang terselenggara sebagai hasil kerja

pavilion was held as a cooperation among Ministry

sama antara Kementerian Perdagangan, Kedutaan

of Trade, Embassy of Indonesia in Bern, Permanent

Besar RI di Bern, Perutusan Tetap RI di Jenewa, serta

Mission of the Republic of Indonesia to United

Pemerintah Provinsi Jawa Timur ini memfasilitasi

Nations and Other International Organizations

48 peserta yang terdiri dari Badan Koordinasi

in Geneva, and Provincial Government of East

Penanaman Modal (BKPM), Kementerian Pariwisata

Java. Indonesian Pavilion facilitated 48 exhibitors

dan Ekonomi Kreatif (Kemenparekraf ), 13 usaha

consisting of Indonesia Investment Coordinating

kecil dan menengah dari Pemprov Jawa Timur, serta

Board, Ministry of Tourism and Creative Economy,

33 perusahaan menengah besar.

13 SMEs from East Java Province, and 33 mediumlarge companies.

Pada partisipasinya ini, Paviliun Indonesia yang

Indonesian Pavilion displayed various products

menyajikan aneka macam produk mulai dari

such as furniture, handicrafts, fashion, jewelry, and

furnitur, kerajinan, fesyen, perhiasan, makanan,

food as well as cultural performance, investment

pertunjukan budaya, peluang investasi, dan

opportunity, and tourist destination. More than

destinasi wisata menarik minat banyak pengunjung

7,600 people were visiting Indonesian Pavilion.

untuk berkunjung ke Paviliun Indonesia.

Those were from India, Switzerland, Germany, Italy,

Pengunjung yang hadir ke paviliun Indonesia tidak

France, and other European countries.

kurang dari 7.600 orang berasal dari negara Swiss, Jerman, Italia, Prancis, India, dan negara Eropa lainnya. Selain menampilkan berbagai produk dan destinasi

Indonesian Pavilion also organized other

wisata, Paviliun Indonesia juga mengadakan

supporting activities such as business matching,

38


Kegiatan Pengembangan Ekspor Nasional Tahun 2013

National Export Development Activities in 2013 2

2

3

Paviliun Indonesia tampil

kegiatan pendukung seperti business matching,

networking dinner, fashion show, Indonesian

dengan desain spesial

networking dinner, peragaan busana, penyajian

culinary presentation, cultural performance, batik

bertemakan “Remarkable

kuliner Indonesia, pertunjukan budaya, workshop

workshop, tenun demo, and rattan wickerwork

Indonesia” menempati area

membatik, demo tenun, dan pembuatan anyaman

workshop.

seluas 2.000 m² pada Hall 1.1/

kerajinan rotan.

B50 Messe Basel.

3

“Remarkable Indonesia” was a

Selama 10 hari pameran, total transaksi yang

From ten days of exhibition, the total transaction

theme of Indonesian Pavilion

berhasil diraih sebanyak USD 2.177.825 yang terdiri

value recorded was amounting to US$ 2,177,825

which was specially designed

dari USD 401.952 berupa transaksi retail dan USD

including the retail transactions of US$ 401,952 and

and occupied an area of

1.775.873 transaksi kontak dagang. Permintaan

trial order transactions of US$ 1,775,873. Inquiries

2,000m2 in Hall 1.1/B50 Messe

dagang diperoleh dari pembeli yang berasal dari

were coming from buyers in Switzerland, France,

Basel.

Swiss, Prancis, Jerman, Italia, dan India.

Germany, Italy, and India.

Pengunjung yang hadir ke

Produk yang banyak diminati antara lain: furnitur,

The most demanded products were fruniture,

paviliun Indonesia tidak kurang

mangkok kayu, aneka hiasan dari kayu, tas rotan,

wooden bowl, various ornaments made of wood,

dari 7.600 orang berasal dari

tenun ikat, perhiasan perak dan mutiara, bahan

rattan bags, tenun ikat, silver and pearl jewelry,

negara Swiss, Jerman, Italia,

makanan organik, lampu hias dari kulit kerang dan

organic food stuff, decorative lamp made of

Prancis, India, dan negara Eropa

bahan alami, produk ramah lingkungan dari bahan

clamshell, eco-friendly products (made of tapioca),

lainnya.

tapioka, pakaian jadi, selendang batik, tas batik dan

garments, batik scarf, batik bag, and others.

More than 7,600 people were

aneka produk lainnya.

visiting Indonesian Pavilion. Those were from India,

Pasar Malam Indonesia (PMI) 2013 – Den Haag,

Pasar Malam Indonesia (PMI/Indonesian Night

Switzerland, Germany, Italy,

Belanda

Fair) 2013 – The Hague, the Netherlands

Kegiatan Pameran Pasar Malam Indonesia (PMI)

Pasar Malam Indonesia (PMI) 2013 was held on

berlangsung pada tanggal 20-24 Maret 2013

March 20-24, 2013 in Malieveld Field, The Hague,

di lapangan Malieveld, Den Haag-Belanda.

the Netherlands. Ministry of Trade c.q. DGNED

Kementerian Perdagangan c.q. Ditjen PEN kembali

participated by presenting Pavilion of DGNED with

berpartisipasi dengan menampilkan Paviliun DJPEN

theme “Trade with Remarkable Indonesia”.

France, and other European countries.

Kementerian Perdagangan yang mengangkat tema “Trade with Remarkable Indonesia”. Adapun 15 perusahaan UKM yang menempati

There were 15 SMEs occupying the DGNED Pavilion

Paviliun DJPEN yaitu: UD Mekarsari, Yuasafood

such as UD Mekarsari, Yuasafood Berkah Makmur,

Berkah Makmur, Matahari Embroidery, Batik

Matahari Embroidery, Batik Chic, PT. Pertiwi Alam

Chic, PT. Pertiwi Alam Jaya, A.N. Collection,

Jaya, A.N. Collection, PT.Shafira Laras Persada,

PT.Shafira Laras Persada, Srikandi Craft & Jewellry,

Srikandi Craft & Jewellry, Seko Busana, CV. Ersa

Seko Busana, CV. Ersa Guna dan PT. Usaha Fitria

Guna, and PT. Usaha Fitria Investindo.

Investindo.


39

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2

Selama pelaksanaan kegiatan, nilai transaksi yang

During the event, the transaction value obtained

diperoleh peserta Paviliun DJPEN adalah sebesar €

by the participants of DGNED Pavilion amounted

di Tan Binh International

281.492, terdiri dari transaksi ritel sebesar € 41.265

to € 281,492 consisting of retail transactions of €

Exhibition & Convention Center

dan transaksi trial order sebesar € 240.227.

41,265 and trial order transactions of € 240,227.

(TBECC), Ho Chi Minh City -

Selain transaksi tersebut juga terdapat beberapa

Furthermore, there were several inquiries coming

Vietnam

permintaan dari calon pembeli potensial terhadap

from potential buyers in the Netherlands and

Lifestyle Vietnam 2013 in

produk peserta yang difasilitasi oleh DJPEN, baik

nearby countries such as Belgium and Greece. PT.

Tan Binh International

yang berasal dari Belanda maupun dari negara

Pertiwi Alam Jaya, an exhibitor who had joined

Exhibition & Convention Center,

sekitar seperti Belgia dan Yunani. Salah satunya

a training in Indonesia Export Training Center,

Ho Chi Minh City – Vietnam.

adalah PT. Pertiwi Alam Jaya (alumnus pelatihan

received a Dutch contractor’s request to make pipes

BBPPEI) yang mendapat permintaan dari kontraktor

from coconut fibre combined with cardboard.

asal Belanda untuk membuat pipa dari sabut kelapa kombinasi kardus. Lifestyle Vietnam 2013 – Ho Chi Minh City,

Lifestyle Vietnam 2013 – Ho Chi Minh City,

Vietnam

Vietnam

Pameran Lifestyle Vietnam 2013 yang

Lifestyle Vietnam took place on April 18-21, 2013

diselenggarakan pada tanggal 18-21 April 2013

in Tan Binh International Exhibition & Convention

di Tan Binh International Exhibition & Convention

Center, Ho Chi Minh City – Vietnam. It is an

Center (TBECC), Ho Chi Minh City – Vietnam

annual international promotion event in which

merupakan ajang promosi bertaraf internasional

products being exhibited were home decoration &

yang diselenggarakan setiap tahun. Produk

handicraft, indoor & outdoor furniture, houseware

yang ditampilkan berupa produk-produk home

& storage, home textile & embroidery, gifts & ethnic

decor & handicraft, indoor and outdoor furniture,

items, garden accessories, and supporting service.

houseware & storage, home textile & embroidery, gifts & ethnic items, garden accessories, and supporting service. Keikutsertaan Ditjen PEN pada pameran ini

DGNED’s participation in this event was for

merupakan yang kedua kalinya melalui kerjasama

the second time, through a cooperation with

dengan Center for the Promotion of Imports from

Center for the Promotion of Imports from

Developing Countries (CBI) dan menggandeng

Developing Countries (CBI) and some companies

perusahaan-perusahaan binaan Bali Export

under supervision of Bali Export Development

Development Organization (BEDO).

Organization (BEDO).

Paviliun Indonesia menempati area seluas 144m2

Indonesian Pavilion was located at an area of

dengan konstruksi desain khusus (special design)

144m2, specially designed and occupied by 17

dan diisi oleh 17 perusahaan di bidang home

companies producing home decoration products,

decor, furnitur, kerajinan, perlengkapan makan, dan

furniture, handicrafts, tablewares, and decorative

lampu hias. Pada pameran ini, diperoleh transaksi

lamps. From this participation, DGNED has recorded

40


1, 2 Pameran Lifestyle Vietnam 2013



3

4

Peresmian Paviliun Indonesia

dagang selama pameran sebesar USD 680 ribu,

transactions amounting to US$ 680,000, consisting

pada SIAL Canada 2013 oleh

yang terdiri dari trial order sebesar USD 645 ribu

of trial order of US$ 645,000 and retail transactions

Dubes RI untuk Kanada

dan penjualan ritel sebesar USD 35 ribu. Selain

of US$ 35,000. In addition, there were several

Indonesian Pavilion

itu, diperoleh juga permintaan (inquiries) dari

inquiries from 160 potential buyers coming from

inauguration on SIAL Canada

160 pembeli potensial yang berasal dari Jerman,

Germany, the Netherlands, Italy, England, France,

2013 by the Indonesian

Belanda, Italia, Inggris, Prancis, Amerika Serikat,

USA, Canada, Brazil, Mexico, Panama, Iran, Japan,

Ambassador to Canada

Kanada, Brasil, Meksiko, Panama, Iran, Jepang, India,

India, and Vietnam.

dan Vietnam. 4

Salon International

Salon International de l’Alimentation (SIAL)

Salon International de l’Alimentation (SIAL)

de I’Alimentation (SIAL) Canada

Canada 2013 – Toronto, Kanada

Canada 2013 – Toronto, Canada

Salon International de

Partisipasi Indonesia pada Pameran Salon

Indonesia’s participation in Salon International de

l’Alimentation (SIAL) Canada

International de I’Alimentation (SIAL) Kanada yang

l’Alimentation (SIAL/International Foord Exhibition)

2013 - Toronto, Canada

dirangkaikan dengan kegiatan misi penjualan

was organized together with selling mission activity

berlangsung pada tanggal 30 April – 2 Mei 2013

which was held from April 30 to May 2, 2013 in

di Toronto, Kanada. Pada pameran SIAL Kanada ini

Toronto, Canada. On this event, Indonesia was

Indonesia kembali menampilkan Paviliun dengan

representing a pavilion bringing the concept of

2013 - Toronto, Kanada

konsep “Trade with Remarkable Indonesia” dengan

“Trade with Remarkable Indonesia”. There were 11

membawa 11 perusahaan yaitu PT. Niramas

companies accomodated in the pavilion such as

Utama (sari kelapa, lidah buaya, jeli), PT. Aksara

PT. Niramas Utama (nata de coco, aloe vera, jelly),

Kencana Putra (madu alam, gula palem, teh hijau),

PT. Aksara Kencana Putra (natural honey, palm

PT. Maesindo Indonesia (produk horeka), PT.

sugar, green tea), PT. Maesindo Indonesia (horeca

Tritis International (kelapa bubuk), Latransa Citra

products), PT. Tritis International (dessicated

(bumbu masakan dan herbal, teh Java, penyedap

coconut), Latransa Citra (food ingredients and

rasa), Javara (bahan makanan organik), Sinar Sosro

herbs, java tea, seasoning), Javara (organic food

(teh), Caldera Coffee (kopi), Petra International

stuff ), Sinar Sosro (tea), Caldera Coffee (coffee),

(hiasan kue), Indofood (mi instan) dan Wings Food

Petra International (cake ornament), Indofood

(mi instan). Paviliun Indonesia bersaing bersama

(instant noodles) and Wings Food (instant noodles).

758 exhibitors dari 45 negara di antaranya adalah Maroko, Italia, Amerika Serikat, Perancis, China, Aljazair dan Meksiko. Selama kegiatan pameran berlangsung, Paviliun

During the exhibition, Indonesian Pavilion was

Indonesia mendapat kunjungan dari Direktur Trade

visited by Director of Trade Facilitation Office of

Facilitation Office of Canada (TFO). TFO adalah

Canada (TFO), a non-government and non-profit

lembaga non-pemerintah dan non-profit yang

organization which helps developing countries to

berdiri tahun 1980 dan berafiliasi dengan Canadian

build the competency in export field in order to

International Development Agency (CIDA) yang

enter the Canadian market. TFO was established

membantu negara berkembang di seluruh dunia

in 1980 and affiliated with Canadian International

untuk mengembangkan kemampuan ekspor dalam

Development Agency (CIDA).

memasuki pasar Kanada.


41

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1

Indonesia ditawari oleh penyelenggara SIAL Canada

Indonesia was offered by SIAL Canada organizer to

untuk menjadi host country pada SIAL 2014 yang

be the host country for next SIAL which will be held

Republik Islam Iran

akan diselenggarakan di Montreal.

in Montreal in 2014.

TFOIC inauguration in Tehran,

The 14th Trade Fair of the OIC Member States –

The 14th Trade Fair of the OIC Member States –

Teheran, Iran

Tehran, Iran

Peresmian TFOIC di Teheran,

The Islamic Republic of Iran

The 14th Trade Fair the OIC Member States (TFOIC)

The 14th Trade Fair of the OIC Member States

diselenggarakan tanggal 28 Oktober – 1 November

(TFOIC) was held from October 28 to November 1,

2013 di Teheran, Republik Islam Iran. Kegiatan ini

2013 in Tehran, The Islamic Republic of Iran. This

merupakan pameran yang diselenggarakan setiap

activity was organized every two years in different

dua tahun sekali dengan lokasi berpindah-pindah

locations among the member states of OIC. This

di antara negara anggota OIC atau Organisasi

year’s TFOIC was attended by 34 out of 57 OIC

Konferensi Islam (OKI). TFOIC pada tahun ini diikuti

member states with more than 500 companies.

oleh 34 dari 57 negara anggota OKI dengan lebih dari 500 perusahaan. Partisipasi Indonesia pada pameran ini merupakan

Indonesia’s participation in this event was due to

salah satu optimalisasi promosi produk unggulan

optimization of Indonesia’s best product promotion

Indonesia ke pasar nontradisional. Pada tahun

to emerging markets. In 2012, Indonesia’s total

2012, nilai total perdagangan Indonesia dengan

trade value with 56 OIC member states was

56 negara anggota OKI tercatat sebesar USD

recorded to be amounting to US$ 54.1 billion or

54,1 miliar atau 14,16% dari total perdagangan

14.16% of Indonesia’s total trade value with world.

Indonesia dengan dunia. Pada periode yang

During the same period, Indonesia’s total trade

sama total perdagangan Indonesia – Iran tercatat

value with Iran was amouting to US$ 1.25 billion in

sebesar USD 1,25 miliar dengan defisit untuk pihak

which Indonesia had a deficit of US$ 290.8 million.

Indonesia sebesar USD 290,8 juta. Paviliun Indonesia menampilkan produk dari

Indonesian Pavilion was displaying various products

13 perusahaan skala besar dan industri kecil

from 13 companies producing cocoa powder,

menengah, antara lain produk coklat bubuk,

automotive components, battery, paper products,

komponen otomatif, baterai, produk kertas, produk

food products, instant coffee, building material,

makanan, kopi instan, bahan bangunan, makanan

seafood, furnitures, interior products, and shoes.

laut, furnitur, produk interior, dan sepatu. Kontak dagang prospektif yang diperoleh

On one hand, prospective business contact made

perusahaan Indonesia selama pameran sebesar

by Indonesian companies during the exhibition

USD 2.625.000 untuk produk biji kopi, kopi instan,

amounted to US$ 2,625,000 specifically for coffee

dan coklat bubuk. Adapun transaksi ritel yang

beans, instant coffee, and cocoa powder. On

terjadi sejumlah USD 8.000. Selain produk-produk

the other hand, retail transactions amounted to

tersebut di atas, permintaan terhadap produk-

US$ 8,000. In addition to previously mentioned

42




2

The 14th Trade Fair the OIC

produk Indonesia lainnya adalah roll paper, pulp,

products, there were also inquiries to several

Member States (TFOIC)

baterai kendaraan bermotor, natural rubber,

products such as roll paper, pulp, vehicle battery,

The 14th Trade Fair the OIC

consumer goods, building material dan peluang

natural rubber, consumer goods, building material,

Member States (TFOIC)

pembangunan rumah kayu knockdown pada

and knockdown wooden house that will be

sebuah resort di Provinsi Gilan, Iran senilai USD 1

built in a resort in Gilan Province (Iran) valued

juta. Pencapaian lain yang diperoleh adalah Paviliun

at US$ 1 million. Moreover, Indonesian Pavilion

Indonesia mendapatkan The 3rd Prize Award yang

represented by Director of Promotion and Branding

diberikan oleh Dr. El Hassane Hzaine, Director

Development achieved The 3rd Prize Award given

General of Islamic Centre for Development of Trade

by Dr. El Hassane Hzaine, Director General of Islamic

- OKI kepada Direktur Pengembangan Promosi dan

Centre for Development of Trade – OIC.

Citra. Automechanica Dubai 2013 – Dubai, PEA

Automechanica Dubai 2013 – Dubai, UAE

Pameran Automechanika Dubai 2013 merupakan

Automechanica Dubai 2013 was the biggest

pameran industri otomotif terbesar di Timur Tengah

automotive industry exhibition in Middle East

dengan menampilkan 5 kategori produk yaitu:

which presented five product categories such as

Parts & Systems, Accesories & Tunning, Repair &

Parts & Systems, Accesories & Tunning, Repair &

Maintenance, Tyres & Batteries, Services Station &

Maintenance, Tyres & Batteries, Services Station &

Car Wash. Pameran ini dilaksanakan tanggal 11 – 13

Car Wash. It was held on June 11-13, 2013 at Dubai

Juni 2013 di Dubai International Convention Center

International Convention Center (UAE) and was

(PEA) dan diikuti lebih dari 1.400 peserta dari 58

attended by more than 1,400 participants coming

negara di wilayah Asia, Amerika, Australia, Eropa

from 58 countries in Asia, America, Australia,

dan Timur Tengah.

Europe, and Middle East region.

Ditjen PEN berpartisipasi pada pameran ini

DGNED participated in this event by occupying

dengan menempati lahan seluas 180m2 yang

an area of 180m2 which was specially designed

didesain khusus dan ditempati oleh 13 perusahaan

and filled by 13 companies as follow: PT. JIMCO

yaitu: PT. JIMCO Sukses Indonesia (Automotive

Sukses Indonesia (Automotive Storage Battery), PT.

Storage Battery), PT. Elang Perdana Tyre Industry

Elang Perdana Tyre Industry (Passanger Car Radial

(Passanger Car Radial Tyre, Battery), PT. Buanatama

Tyre, Battery), PT. Buanatama Metalindo (Filter

Metalindo (Filter Automotive, Heavy Duty, Hidrolik),

Automotive, Heavy Duty, Hydraulic), PT. Indospring

PT. Indospring Tbk (Leaf Spring, Coil Spring), PT.

Tbk (Leaf Spring, Coil Spring), PT. Multistrada Arah

Multistrada Arah Sarana Tbk ( Ban luar mobil dan

Sarana Tbk ( Outer tyre for cars and motorbikes),

motor), PT. Selatan Jadi Jaya (Baterai Otomotif

PT. Selatan Jadi Jaya (Automotive battery and

dan Baterai VRLA), PT. Nipress Tbk (Automotive

VRLA battery), PT. Nipress Tbk (Automotive Storage

Storage Battery), PT. Eran Teknikatama (Automotive

Battery), PT. Eran Teknikatama (Automotive Spare

Spare Parts, Electronics), PT. Ganding Toolsindo

Parts, Electronics), PT. Ganding Toolsindo (Dies

(Dies / Stamping), PT. Tri Mega Baterindo (Battery),

/ Stamping), PT. Tri Mega Baterindo (Battery),

PT. Gajah Tunggal Tbk (Tyre), UD Trendwood

PT. Gajah Tunggal Tbk (Tyre), UD Trendwood


43

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2

(Automotive Accesories), dan PT. Waja Kamajaya

(Automotive Accesories), and PT. Waja Kamajaya

Sentosa (Metal Stamping).

Sentosa (Metal Stamping).

Transaksi dagang yang terjadi selama pameran

The total transaction made during the event valued

mencapai USD 2.822.400.

at US$ 2,822,400.

MISI DAGANG KE LUAR NEGERI

TRADE MISSIONS

Misi dagang merupakan salah satu kegiatan Ditjen

Trade missions are conducted by Directorate

Pengembangan Ekspor Nasional dalam upaya

General of National Export Development in order

menjadikan produk Indonesia dapat dikenal dan

to introduce Indonesian products to foreign

diminati oleh konsumen di luar negeri. Selain itu

consumers. In addition, trade missions are aimed

program misi dagang bertujuan untuk mempererat

to strengthen the cooperation between Indonesian

kerjasama pengusaha Indonesia dengan

entrepreneurs and businessmen of the countries in

pengusaha negara tujuan dalam forum kegiatan

which the trade missions are conducted through a

one on one meeting.

forum called one-on-one meeting.

Sepanjang tahun 2013, Ditjen PEN telah melakukan

In 2013, DGNED organized nine trade mission

kegiatan pengiriman misi dagang sebanyak 9

activities, some of the missions are described as

(sembilan) kegiatan, beberapa di antaranya adalah

follow:

sebagai berikut: Misi Dagang ke Nigeria

Trade Mission to Nigeria

Dalam kaitan dengan kunjungan kerja Presiden

Coinciding with the President of Republic of

RI ke Nigeria pada tanggal 2-3 Februari 2013,

Indonesia’s state visit to Nigeria, Ministry of

Kementerian Perdagangan berkoordinasi dengan

Trade in coordination with Indonesia Investment

Badan Koordinasi Penanaman Modal (BKPM),

Coordinating Board, Embassy of Indonesia in Abuja

Kedutaan Besar RI di Abuja serta ITPC Lagos, telah

and ITPC Lagos, organized a business forum and

menyelenggarakan kegiatan Forum Bisnis dan

business meeting on February 2, 2013 at Transcorp

Pertemuan pada tanggal 2 Februari 2013 bertempat

Hilton Hotel Abuja – Nigeria. Indonesian Delegation

di Transcorp Hilton Hotel Abuja-Nigeria. Delegasi

was led by Minister of Trade together with

Indonesia dipimpin oleh Menteri Perdagangan,

Chairperson of Indonesia Investment Coordinating

didampingi oleh Kepala Badan Koordinasi

Board, Indonesian Ambassador to Nigeria

Penanaman Modal (BKPM), Duta Besar RI untuk

(accredited to Ghana, Liberia, Burkina Faso, Benin,

Nigeria (merangkap Ghana, Liberia, Burkina Faso,

Cameroon, Cape Verde, Congo, and Togo).

Benin, Kamerun, Cape Verde, Kongo, dan Togo). DELRI terdiri dari perwakilan Kementerian

Indonesian Delegation consisted of representatives

Perdagangan, BKPM, Kementerian Perindustrian,

of government institutions such as Ministry of

Ketua Kadin Indonesia Komite Afrika, Ketua

Trade, Indonesia Investment Coordinating Board,

44


1,2

Misi Dagang Ke Nigeria Trade Mission to Nigeria



4

Dewan Minyak Sawit Indonesia (DMSI), serta CEO/

Ministry of Industry; Chairman of Indonesian

perwakilan dari 9 (sembilan) perusahaan yaitu PT.

Chamber of Commerce (Committee of Africa);

Trade Mission

GMF AeroAsia (Aircraft Maintenance); PT. Wilmar

Chairman of Indonesian Palm Oil Board; and CEOs

to Nigeria

Group (Palm Oil); PT. Aneka Coffee Industry (Food

of nine companies such as PT. GMF AeroAsia

Processing); PT. Musimas (Palm Oil); PT. Bio Farma

(Aircraft Maintenance); PT. Wilmar Group (Palm Oil);

(Pharmacy and pharmaceutical); PT. Garuda

PT. Aneka Coffee Industry (Food Processing); PT.

Indonesia (Airline); PT. Dexa Medica (Pharmacy

Musimas (Palm Oil); PT. Bio Farma (Pharmacy and

and pharmaceutical); Kalbe International PTE, LTD

pharmaceutical); PT. Garuda Indonesia (Airline);

(Pharmacy and pharmaceutical) dan PT. Indorama

PT. Dexa Medica (Pharmacy and pharmaceutical);

(Polyester, PET Resin, Polyolefins, PTA).

Kalbe International PTE, LTD (Pharmacy and

3,4 Rangkaian Misi Dagang Ke Nigeria

pharmaceutical), and PT. Indorama (Polyester, PET Resin, Polyolefins, PTA). Tujuan dari kunjungan ini adalah untuk

The objectives of this trade mission were to

meningkatkan hubungan perdagangan, investasi

strengthen the trade relations, investment relations

dan kerja sama ekonomi Indonesia dengan

and economic cooperation between two countries

penekanan khusus pada kegiatan B to B ke Nigeria

(B-to-B) as well as to identify the government’s role

dan mengindentifikasi peranan pemerintah yang

needed to fully support at the company level.

diperlukan untuk dapat memberikan dukungan pada level perusahaan. Selama kunjungan ke Nigeria telah dilaksanakan 6

There were six main agendas to be organized

(enam) kegiatan utama yaitu:

during the mission to Nigeria as follow:

1.

1.

Pertemuan bilateral dengan Menteri

Bilateral meeting with Nigerian Trade and

Perdagangan dan Investasi Nigeria dalam

Investment Minister in order to deliver special

rangka menyampaikan pesan dari kalangan

messages from Indonesian business society

dunia usaha Indonesia yang telah maupun

who had invested or will invest in both

ingin melakukan investasi di kedua negara,

countries, in terms of several issues that might

terutama mengenai berbagai isu yang

be the obstacles to expand their business as

menjadi kendala di dalam kelancaran dan

well as their expectation.

perluasan usaha mereka di kedua negara serta ekspektasi mereka. 2.

Penyelenggaraan Forum Bisnis dalam

2.

Business Forum in order to support and

rangka mendorong dan mempererat

tighten the B-to-B relations between

hubungan secara B to B antara pelaku

Indonesian business society and Nigerian

usaha Indonesia dengan pelaku usaha di

business society. The forum titled

negara setempat. Forum bisnis dengan

“Strenghtening Trade and Investment

tema “Strengthening Trade and Investment

Indonesia – Nigeria” was attended by

Indonesia – Nigeria” ini dihadiri oleh lebih

more than 350 people who were Nigerian


45

1

2

dari 350 orang yang terdiri dari perwakilan

government representatives, Nigerian private

pemerintah Nigeria, instansi/lembaga swasta

institutions as well as Nigerian business

Nigeria serta para tokoh bisnis di kawasan

leaders interested in doing a partnership with

tersebut yang tertarik untuk melakukan mitra

Indonesian companies which have already

dengan perusahaan-perusahaan Indonesia

known as having a good reputation.

yang dikenal memiliki reputasi baik. 3.

Penandatanganan Nota Kesepahaman

3.

Signing of Memorandum of Understanding

antara antara KADIN Indonesia dengan

between Indonesian Chamber of Commerce

Nigerian Association of Chambers of

and Nigerian Association of Chambers of

Commerce, Industry, Mines and Agriculture

Commerce, Industry, Mines and Agriculture

(NACCIMA) mengenai pertukaran informasi

(NACCIMA) regarding the information

dan saling membantu dalam melakukan dan

exchange as well as trade facilitation between

memfasilitasi kunjungan pengusaha kedua

the countries. At the same occasion, PT. GMF

negara; serta penandatanganan kontrak

AeroAsia signed a contract with four Nigerian

kerjasama pemeliharaan pesawat oleh PT.

aviation companies (Kabo Air, Hak Air, Max Air

GMF AeroAsia dengan 4 (empat) perusahaan

Limited, and Service Air Limited) regarding

penerbangan Nigeria (Kabo Air; Hak Air;

the cooperation in maintaining the aircrafts in

Max Air Limited; dan Service Air Limited)

which total value estimated at US$ 60 million

dengan nilai sebesar USD 60 juta untuk

for the next 3-5 years. This contract was a

masa 3 sampai 5 tahun ke depan. Kontrak

breakthrough to show that Indonesia could

tersebut merupakan suatu terobosan baru,

export not only the goods, but also the service.

bahwa Indonesia tidak hanya mengekspor

It has been a pride that aircraft maintenance

barang tetapi juga mampu mengekspor jasa

service managed by PT. GMF AeroAsia is

serta merupakan suatu kebanggaan bahwa

acknowledged by other country.

jasa pemeliharaan pesawat terbang yang dilakukan oleh PT. GMF AeroAsia sudah diakui oleh negara lain. 4.

46

Penyelenggaraan konferensi pers oleh

4.

Press conference in which Indonesian

Menteri Perdagangan RI, Kepala BKPM dan

Minister of Trade, Chairman of Indonesia

Menteri Perdagangan dan Investasi Nigeria

Investment Coordinating Board, and

yang menyampaikan bahwa keberadaan

Nigerian Minister of Trade and Investment

Nigerian – Indonesian Commercial Association

stated that the existence of Nigerian –

(NICA) bermanfaat untuk mengeksplorasi

Indonesian Commercial Association (NICA)

potensi kedua negara dalam pembangunan

is advantageous in exploring both countries’

ekonomi. Selain itu, hubungan yang erat

potential due to economic development. In

antara kedua negara diharapkan dapat

addition, through a close relationship between

mewujudkan harapan Indonesia dan Nigeria

two countries, Indonesia and Nigeria could

untuk menempatkan perekonomiannya di

place their economies on the top global

posisi teratas dunia.

position.




5.

6.

Penyelenggaraan Business Luncheon

5.

Business Luncheon which was attended

bersama Menteri Perdagangan RI, Kepala

by Indonesian Minister of Trade, Chairman of

BKPM dan Menteri Perdagangan dan

Indonesia Investment Coordinating Board, and

Investasi Nigeria perwakilan dari Kementerian

Nigerian Minister of Trade and Investment as

Perdagangan, Kementerian Perindustrian,

well as representatives of Ministry of Trade,

BKPM, seluruh delegasi dari kalangan

Ministry of Industry, Indonesia Investment

pengusaha serta perwakilan pemerintah,

Coordinating Board, all delegates (business

instansi/lembaga swasta dan pengusaha

society), Nigerian government institution

terkemuka (prominent business persons)

representatives and Nigerian prominent

Nigeria;

business persons.

Kunjungan kehormatan (courtesy call),

6.

Courtesy call by CEOs from both countries

oleh para CEO dari kedua negara kepada

to the President of Republic of Indonesia

Bapak Presiden RI di Hotel Hilton Abuja-

located at Hotel Hilton Abuja – Nigeria on

Nigeria pada tanggal 3 Februari 2013 yang

February 3, 2013. The objective was to explore

bertujuan untuk menggali lebih jauh potensi

the potential of doing a trade and investment

kerja sama di bidang perdagangan dan

cooperation. The meeting was attended by

investasi. Pertemuan dihadiri oleh 7 (tujuh)

seven Indonesian representatives: Chairman

perwakilan Indonesia (Ketua Kadin Indonesia

of Indonesian Chamber of Commerce (Africa

Komite Afrika, President & CEO PT. Garuda

Committee), President & CEO of PT. Garuda

Indonesia, President & CEO PT. GMF AeroAsia,

Indonesia, President & CEO of PT. GMF

Direktur PT. Aneka Coffee Industri, Ketua

AeroAsia, Director of PT. Aneka Coffee Industri,

DMSI, CEO PT. Indorama dan COO Indofood

Chairman of Indonesian Palm Oil Board, CEO

Nigeria), serta 7 (tujuh) perwakilan Nigeria

of PT. Indorama, and COO of Indofood Nigeria

(Chairman of Max Air Limited, Chairman of

as well as seven Nigerian representatives:

Orange Drugs Ltd, President of NACCIMA,

Chairman of Max Air Limited, Chairman of

President of Manufacturers Association of

Orange Drugs Ltd, President of NACCIMA,

Nigeria, CEO Hak Air/Director of Sterling Bank

President of Manufacturers Association of

Plc, CEO Hampton Apartments and Residental/

Nigeria, CEO Hak Air/Director of Sterling Bank

Executive Director of Guaranty Trust Bank dan

Plc, CEO Hampton Apartments and Residental/

Chairman of Nigerian Indonesia Commercial

Executive Director of Guaranty Trust Bank, and

Association/Chief Editor African Leadership

Chairman of Nigerian Indonesia Commercial

Magazine).

Association/Chief Editor African Leadership Magazine.

Misi Dagang ke Arab Saudi

Trade Mission to Saudi Arabia

Pada tanggal 4 Februari 2013, bertempat di

On February 4, 2013 located at Hilton Hotel

Hotel Hilton Jeddah, telah dilaksanakan kegiatan

Jeddah was held Indonesian – Saudi Arabian

Forum Bisnis Indonesia – Arab Saudi. Kegiatan

Business Forum which was attended by 269

tersebut dihadiri oleh 269 orang, yang terdiri dari

people; 245 Arabian entrepreneurs, 24 Indonesian


47

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2

1

245 pengusaha Arab Saudi dan 24 pengusaha

entrepreneurs, 25 media (Indonesian and Arabian),

Indonesia, 25 media Indonesia dan Arab Saudi

and several officials from Indonesia (Ministry

Saudi

serta para Pejabat dari Indonesia (Kementerian Luar

of Foreign Affairs, Ministry of Trade, Ministry of

Indonesian - Saudi Arabian

Negeri, Kementerian Perdagangan, Kementerian

Industry, Ministry of Marine Affairs and Fisheries,

Business Forum

Perindustrian, Kementerian Kelautan dan Perikanan,

Ministry for the Environment, Indonesia Investment

Kementerian Lingkungan Hidup, Badan Koordinasi

Coordinating Board, and Indonesian Chamber of

Penanaman Modal dan KADIN Indonesia).

Commerce).

2

Forum Bisnis Indonesia - Arab

Kunjungan kehormatan kepada Presiden Republik Indonesia Courtesy call to the President of

Kegiatan Forum Bisnis Indonesia – Arab Saudi

Indonesian – Saudi Arabian Business Forum was

diawali dengan sambutan Duta Besar RI di Riyadh,

commenced by Indonesian Ambassador to Saudi

Gatot Abdullah Mansyur dan wakil para pengusaha

Arabia, H.E. Gatot Abdullah Mansyur, who delivered

Arab Saudi, Mr. Mazen M Batterjee yang juga

his speech and was followed by Vice Chairman

menjabat sebagai Wakil Ketua KADIN Jeddah.

of Jeddah Chamber of Commerce, Mr. Mazen M.

Acara dilanjutkan dengan pidato dari Menteri

Batterjee, representing Arabian entrepreneurs.

Perindustrian RI, Menteri Perdagangan RI dan

Thereafter, Indonesian Minister of Industry,

paparan Kepala BKPM. Ketiga paparan tersebut

Indonesian Minister of Trade, and Chairman

dimaksudkan untuk memberikan gambaran

of Indonesia Investment Coordinating Board

lengkap dan rinci mengenai perkembangan

gave their presentations regarding the national

perekonomian nasional dan potensi konsumsi

economic development and domestic consumption

dalam negeri yang dimiliki Indonesia, serta

potential as well as the ease and facilitation the

kemudahan dan fasilitasi pemerintah yang

Indonesian government provides to foreign

diberikan kepada para investor asing di Indonesia.

investor in Indonesia.

Selain itu, para Menteri juga menekankan

Furthermore, the Ministers also emphasized the

pentingnya hubungan ekonomi antara kedua

importance of economic relation between two

negara yang menunjukkan perkembangan

countries since Indonesia and Saudi Arabia are

cukup signifikan mengingat Indonesia dan Arab

having a mutual economic partnership which has

Saudi merupakan mitra ekonomi yang saling

to be enhanced.

membutuhkan dan perlu terus ditingkatkan di segala bidang. Setelah forum bisnis, kegiatan dilanjutkan

After business forum, business luncheon was

dengan Business Luncheon sebagai media

held as a beneficial means to expand the network

Business to Business untuk memperluas jejaring

among Indonesian and Arabian entrepreneurs.

bisnis (networking) antara pengusaha Indonesia

From this B-to-B activity, several agreements

dan Arab Saudi. Dari kegiatan B to B, tercapai

were met such as management of trade financing

kesepakatan antara lain penggarapan pasar

(Bank Jabar Banten, Al Rajhi Bank, Saudi

pembiayaan perdagangan (Bank Jabar Banten, Al

Arabia Investment Bank, and IDB); oil refinery

Rajhi Bank, Saudi Arabia Investment Bank dan IDB);

establishment in Tuban, Indonesia in which

pembangunan kilang minyak di Tuban dengan

production capacity can reach 300,000 barrels

kapasitas produksi 300.000 barel (Pertamina dan

(Pertamina and ARAMCO); and completion of

48


the Republic of Indonesia



3

4

Presiden Republik Indonesia

ARAMCO); serta penuntasan berbagai hambatan

investment barriers, specifically the land acquisition

menyampaikan pidato pada

investasi, khususnya terkait pembebasan lahan

issue and tax facilitation for foreign investors

acara Business Luncheon

dan pemberian fasilitas pajak bagi investor asing

(Indonesian government).

di Berlin, Jerman

(Pemerintah RI).

President of the Republic of Indonesia was delivering his speech on Business Luncheon in

Misi Dagang ke Eropa Barat (Jerman dan Hungaria)

Trade Mission to Western Europe (Germany and Hungary)

Jerman

Germany

Kegiatan misi dagang di Jerman dibagi menjadi

Trade mission to Germany was divided into two

2 (dua) bagian yaitu Business Luncheon dan One-

parts: Business Luncheon and One-on-one Meeting

on-one Meeting yang berlangsung pada tanggal

held on March 4, 2013 at Palaissaal Room, 1st Floor

4 Maret 2013, bertempat di Palaissaal Room, Hotel

Adlon Kempinski Hotel, Berlin, Germany.

Berlin, Germany

4

Menteri Perdagangan menyaksikan penandatanganan

MoU on Joint Business Council yang dilaksanakan pada kegiatan misi dagang di Hungaria Minister of Trade witnessed the signing of MoU on Joint Business Council as part of the trade mission activity in Hungary

Adlon Kempinski Lt. 1, Berlin, Jerman.

Business Luncheon

Business Luncheon

Kegiatan ini dihadiri oleh kalangan terbatas,

This event was attended by CEOs from selected

yaitu hanya CEO dari perusahaan-perusahaan dari

German and Indonesian companies which have

Jerman dan Indonesia yang terpilih dan sudah

a good reputation, Indonesian Presidential

dikenal reputasinya. Selain Menteri dan Pejabat

Delegation (Minister of Trade, Minister of Industry,

anggota delegasi Presiden, acara ini juga turut

and officials), Minister of Economics and

dihadiri oleh pihak Jerman yaitu Minister of

Technology of the Federal Republic of Germany,

Economics and Technology of the Federal Republic

and the President of the Asia Pacific Committee for

of Germany, Dr. Philipp Rösler dan the President

German Business (APA).

of the Asia Pacific Committee for German Business (APA), Mr. Peter Löscher. Pada acara tersebut, Presiden Republik Indonesia

At the luncheon, President of the Republic of

menyampaikan bahwa, Indonesia dan Jerman

Indonesia stated that Indonesia and Germany

telah menyepakati untuk memajukan kerjasama

have agreed on doing a cooperation focused on

yang difokuskan pada lima bidang utama,

five main fields: trade and investment; health;

yakni perdagangan dan investasi; kesehatan;

education; research and technology; and defense

pendidikan; riset dan teknologi; serta industri

industry. In addition to those five fields, there were

pertahanan. Selain kelima bidang itu, juga

also food safety, energy, and transportation.

ditambah tiga bidang lainnya, yaitu di bidang keamanan pangan, energi, dan transportasi.

President of the Asia Pacific Committee for German

President of the Asia Pacific Committee for

Business (APA), Mr. Peter Löscher, menyampaikan

German Business (APA), Mr. Peter Löscher, invited

bahwa pihaknya mengundang pebisnis Indonesia

Indonesian businessmen to invest in Germany.


49

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2

untuk berinvestasi di Jerman. Lebih lanjut Mr.

Furthermore, Mr. Löscher stated that APA was ready

Löscher menyatakan bahwa APA siap menjadi

to be the great partner for Indonesia.

1

Menteri Perdagangan menjadi pembicara pada acara

Business Luncheon bertema

partner yang kuat bagi Indonesia.

“Strenghtening Trade and

One-on-One Business Meeting

One-on-one Business Meeting

Investment Indonesia - Hungary”

Setelah pelaksanaan Business Luncheon,

After attending the Busines Luncheon, Minister

di Budapest

Menteri Perdagangan didampingi oleh Menteri

of Trade together with Minister of Industry and

Minister of Trade became a

Perindustrian dan Kepala BKPM melakukan

Chairman of Indonesia Investment Coordinating

speaker on Business Luncheon

one-on-one meeting dengan beberapa CEO

Board were having a one-on-one meeting with

titled “Strenghtening Trade

perusahaan Jerman yang sudah dan akan tertarik

several CEOs of German companies interested in

and Investment Indonesia -

untuk melakukan investasi di Indonesia.

investing in Indonesia.

Hungary” in Budapest

Hungaria

Hungary

2

Forum Bisnis di Romania Business Forum in Romania

Seperti halnya kegiatan di Jerman, di Budapest,

The trade mission agendas in Hungary were similar

Hungaria kegiatan utama misi dagang juga diisi

to the ones in Germany: business luncheon and

dengan Business Luncheon dan One on-one

one-on-one business meeting. Those activities

meeting. Kegiatan tersebut berlangsung pada

were held on March 7, 2013 at Budapest Mariott

tanggal 7 Maret 2013, bertempat di Budapest

Hotel. After business luncheon, two Memoranda of

Mariott Hotel. Setelah acara Business Luncheon

Understanding were signed: MoU on Joint Business

dilakukan penandatanganan 2 (dua) MoU yaitu

Council and LOI between Universitas Teknologi

MoU on Joint Business Council dan LOI antara

Yogyakarta and Budapest Business School.

Universitas Teknologi Yogyakarta dan Budapest Business School.

Business Luncheon

Business Luncheon

Kegiatan dengan tema “Strengthening Trade and

The event titled “Strengthening Trade and

Investment Indonesia – Hungary”, ini mendapat

Investment Indonesia – Hungary” was highly

sambutan luar biasa dari kalangan pengusaha

appreciated by the local entrepreneurs in which

setempat, di mana tidak kurang dari 150

more than 150 Hungarian entrepreneurs attended

pengusaha Hungaria hadir pada acara tersebut.

the event. In addition, Indonesian Ambassador to

Selain pengusaha Hungaria, acara ini juga dihadiri

Hungary, Hungarian Minister of Foreign Affairs,

oleh Duta Besar RI untuk Hungaria, Menteri

President of Hungarian Investment and Trade

Luar Negeri Hungaria H.E. Mr. Janos Martonyi,

Agency (HITA), Ambassador of ASEAN Countries to

Presiden Hungarian Investment and Trade Agency

Hungary, and Indonesian entrepreneurs attended

(HITA) Mrs Erzsebet Dobos, Duta Besar Negara-

the event as well.

negara ASEAN untuk Hungaria, dan kalangan pengusaha Indonesia.

50




3,4

4

Misi Dagang Ke Eropa Timur

One-on-One Business Meeting

One-on-one Business Meeting

(Ukraina dan Romania)

Setelah pelaksanaan Business Luncheon, Bapak

After attending the luncheon, Minister of Trade

Trade Mission to Eastern

Menteri Perdagangan didampingi oleh Menteri

together with Minister of Industry and Chairman

Europe (Ukraine and Romania)

Perindustrian dan Kepala BKPM melakukan one-

of Indonesia Investment Coordinating Board

on-one meeting dengan beberapa pelaku usaha

were having a one-on-one meeting with several

di Hungaria.

Hungarian entrepreneurs.

Misi Dagang ke Eropa Timur (Ukraina dan Romania)

Trade Mission to Eastern Europe (Ukraine and Romania)

Misi dagang Ukraina dan Romania dipimpin oleh

Trade mission to Ukraine and Romania was led by

Dirjen PEN yang diikuti 10 peserta dan dilaksanakan

Director General of National Export Development

di kota Kiev, Ukraina dan Bucharest, Romania.

and joined by ten delegates. The mission was held

Selain mengikuti misi dagang, para delegasi

in Kiev, Ukraine and Bucharest, Romania.

juga berpartisipasi pada pameran Windows to

In addition to trade mission, the delegates

Indonesia (24-26 Mei 2013) di Kiev, Ukraina dan

participated not only in Windows to Indonesia

TIBCO – The International Trade Fair for Consumer

Exhibition (May 24-26, 2013) in Kiev, but also in The

Goods (30 Mei – 2 Juni 2013) di Bucharest, Romania.

International Trade Fair for Consumer Goods/TIBCO

Kementerian Perdagangan diharapkan dapat

(May 30 – June 2, 2013) in Bucharest. Ministry of

kembali berpartisipasi pada tahun mendatang

Trade was expected to join Windows to Indonesia

untuk mendukung pameran tunggal Windows to

solo exhibition which was firstly held in 2013.

Indonesia yang baru pertama kali dilaksanakan pada tahun 2013. Selama pelaksanaan misi dagang di Ukraina,

Some companies received a contract from the

beberapa perusahaan berhasil mendapatkan

mission in Ukraine such as Tenun Gaya (valued at

kontrak order antara lain Tenun Gaya senilai USD

US$ 1,000) and Smart Tbk. (valued at US$ 200,000

1.000 dan Smart Tbk. mendapatkan prospek

for 10 containers). The total transaction value

pesanan 10 kontainer senilai USD 200.000. Selain

obtained from the exhibition in Kiev amounted to

itu, total transaksi tunai yang tercatat selama

US$ 24,924 and estimated contract value was worth

pelaksanaan pameran di Kiev adalah USD 24.924

US$ 102,000.

dan estimasi nilai kontak dagang yang diperoleh adalah USD 102.000. Sedangkan untuk misi dagang Romania, PT. Elang

On the other hand, PT. Elang Perdana Tyre received

Perdana Tyre mendapatkan kontrak dagang sebesar

a contract from the mission in Romania valued at

USD 90.000. Total transaksi tunai yang tercatat

US$ 902,000. The total transaction value obtained

selama pelaksanaan pameran TIBCO adalah USD

from TIBCO amounted to US$ 1,940 and estimated

1.940 dan estimasi prospek kontak dagang yang

contract value was worth US$ 170,000.

diperoleh mencapai USD 170.000.


51

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3

PROMOSI EKSPOR DI DALAM NEGERI

DOMESTIC EXPORT PROMOTION

1,2 ,3 Trade Expo Indonesia ke-28 tahun 2013

Program promosi ekspor tidak saja dilakukan di

Export promotion programs were conducted not

28th Trade Expo Indonesia

luar negeri tetapi secara intensif juga dilakukan

only overseas but also domestically in order to

2013

di dalam negeri untuk mendorong kunjungan

encourage buyer visit to Indonesia.

pembeli ke Indonesia. Kegiatan promosi di dalam

Those programs were including Trade Expo

negeri dilakukan melalui penyelenggaraan Trade

Indonesia (TEI) and participation in exhibitions

Expo Indonesia (TEI) dan partisipasi pada pameran-

organized by other linked institutions and

pameran yang diselenggarakan oleh instansi terkait

associations.

dan asosiasi. Trade Expo Indonesia ke-28 tahun 2013

28th Trade Expo Indonesia 2013

Trade Expo Indonesia (TEI) ke-28 Tahun 2013, yang

The 28th Trade Expo Indonesia (TEI) 2013 held on

berlangsung pada tanggal 16 s.d. 20 Oktober 2013

October 16-20, 2013 at JIExpo Kemayoran – Jakarta

di JIExpo Kemayoran – Jakarta diikuti oleh sebanyak

was attended by 1,500 exhibitors from various-

1.511 peserta dari perusahaan besar, menengah

sized enterprises including participation of various

dan kecil termasuk di dalamnya partisipasi dari

linked institutions such as State-Owned Enterprises,

berbagai instansi terkait, BUMN, Pemda, Asosiasi

regional governments, associations, etc.

dan sebagainya. Indonesian products and services displayed were Produk-produk dan jasa unggulan ekspor Indonesia

including aircrafts, fire trucks, artillery, furniture,

yang ditampilkan antara lain pesawat, truk

electronic products, footwear, coffee, cocoa, rubber

pemadam kebakaran, senjata, furnitur, produk

products, automotive components, CPO products,

elektronik, produk alas kaki, kopi, kakao, produk

textile and textile products, jewelry, essential oil,

karet, suku cadang kendaraan bermotor, produk

herbal products, leather and leather products,

turunan CPO, tekstil dan produk tekstil, perhiasan,

medical equipment, handicraft, non-paper

essential oil, produk herbal, kulit dan produk kulit,

stationery, spices, processed food, fish products,

alat-alat kesehatan, kerajinan, stationery non-

professional workforce, banking service, mining and

paper, rempah, makanan olahan, produk ikan,

construction service.

tenaga kerja profesional, jasa perbankan, serta jasa pertambangan dan konstruksi. Selama 5 (lima) hari penyelenggaraan TEI

During the five days of TEI 2013, a number of 9,343

2013, tercatat sebanyak 9.343 pembeli (buyers)

international buyers from 105 countries were

mancanegara dari 105 negara yang hadir pada

visiting the expo. The biggest percentage of buyers

arena pameran. Persentase buyers terbesar berasal

was coming from PRC (11.84%), followed by Japan

dari RRT yakni sebesar 11,84%, diikuti Jepang

(6.20%); Australia (5.38%); South Africa (4.78%);

6,20%; Australia 5,38%; Afrika Selatan 4,78%; India

India (4.68%); South Korea (4.57%); USA (4.18%);

4,68%; Korea Selatan 4,57%; Amerika Serikat 4,18%;

Zimbabwe (3.81%); Malaysia (3.66%); and Saudi

Zimbabwe 3,81%; Malaysia 3,66%; dan Arab Saudi

Arabia (2.93%).

2,93%.

52




5

Jumlah buyers yang menghadiri TEI 2013

The number of buyers coming toTEI 2013 was

penandatanganan Nota

didominasi oleh buyers dari negara non-tradisional

dominated by buyers from emerging markets as big

Kesepahaman antara PT. Asian

sebanyak 77,54%. Hal ini menunjukkan bahwa

as 77.54%. It showed the success of government’s

Pulp & Paper dengan importir

kebijakan pemerintah untuk melakukan diversifikasi

policy in diversifying the market. There were

dari Australia yang disaksikan

pasar mulai membuahkan hasil yang diperkuat

also several new buyers coming from Suriname,

Wakil Menteri Perdagangan

dengan banyaknya buyers pendatang baru seperti

Papua New Guinea, Yemen, Algeria, Bulgaria, and

dan Direktur Jenderal

Suriname, Papua Nugini, Yaman, Aljazair, Bulgaria,

Cameroon who made transactions at TEI 2013.

Pengembangan Ekspor

dan Kamerun yang melakukan transaksi cukup

Nasional

besar pada saat penyelenggaraan TEI 2013.

4,5 Pada TEI 2013, dilakukan

On TEI 2013, a Memorandum of Understanding between

Adapun jumlah transaksi yang berhasil diperoleh

Transactions derived from the expo were

PT. Asian Pulp & Paper and an

selama penyelenggaraan TEI 2013 telah mencapai

amounting to US$ 1.82 billion. This value was

Australian importer has been

USD 1,82 miliar. Nilai transaksi TEI 2013 mengalami

increasing 82% compared to last year’s value

signed which was witnessed

kenaikan sebesar 82% dibandingkan hasil capaian

worth US$ 1 billion. The value of US$ 1.82 billion

by Vice Minister of Trade and

transaksi pada TEI 2012 yang tercatat sebesar USD

was comprised of product transactions worth US$

Director General of National

1,00 miliar. Nilai transaksi TEI 2013 sebesar USD

692.20 million (37.91%), service transactions worth

Export Development

1,82 miliar terdiri dari transaksi produk sebesar USD

US$ 65.90 million (3.61%), and investment worth

692,20 juta (37,91%), transaksi jasa sebesar USD

US$ 1.07 billion (58.49%).

65,90 juta (3,61%) dan investasi sebesar USD 1,07 miliar (58,49%). Pada penyelenggaraan TEI tahun 2013, sebanyak

During TEI 2013, 14 delegations were making

14 (empat belas) delegasi misi dagang melakukan

courtesy call to Vice Minister of Trade. Courtesy

courtesy call kepada Wakil Menteri Perdagangan.

call was organized on October 16-17, 2013. The

Kegiatan courtesy call dilaksanakan pada tanggal

delegations were coming from United Arab

16 dan 17 Oktober 2013. Delegasi misi dagang

Emirates, Suriname, Serbia, Malaysia, Sudan, Jordan,

tersebut adalah Persatuan Emirat Arab, Suriname,

USA, Singapore, Timor Leste, Bosnia Herzegovina,

Serbia, Malaysia, Sudan, Yordania, Amerika Serikat,

Zambia, Zimbabwe, South Africa, and Algeria.

Singapura, Timor Leste, Bosnia Herzegovina, Zambia, Zimbabwe, Afrika Selatan, dan Aljazair. Dalam rangkaian kegiatan TEI tahun 2013,

Ministry of Trade in cooperation with Indonesia

Kementerian Perdagangan bekerjasama dengan

Investment Coordinating Board organized a Trade

BKPM menyelenggarakan kegiatan Trade

and Investment Forum consisting of three main

and Investment (TI) Forum, yang terdiri dari

agendas: National Trade and Investment Seminar

3 (tiga) kegiatan utama yaitu National Trade

in which Minister of Trade, Chairman of Indonesia

and Investment Seminar yang menghadirkan

Investment Coordinating Board, Director General

Menteri Perdagangan, Kepala BKPM, Dirjen

of International Industry Cooperation – Ministry

Kerjasama Industri Internasional Kementerian

of Industry, Chairman of Indonesia Employers

Perindustrian, Ketua Umum APINDO dan Ketua

Association (APINDO), and Chairman of Indonesian

Umum KADIN sebagai pembicara; Diskusi Regional

Chamber of Commerce as the speakers; Regional


53

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yang menghadirkan 31 Duta Besar Indonesia di

Discussion in which 31 Indonesian Ambassadors

negara non tradisional dan seluruh perwakilan

in emerging markets and all Indonesian trade

perdagangan di luar negeri (Atase Perdagangan,

representatives overseas (Commercial Attaché, ITPC

ke-28 tahun 2013

ITPC dan KDEI); serta kegiatan business counseling/

and Indonesian Economic and Trade Office); and

Business Matching activity

klinik bisnis.

business counseling.

on 28th Trade Expo Indonesia

Kegiatan Business Matching pada Trade Expo Indonesia

2013 Untuk lebih mendukung pencapaian target

To support TEI’s target achievement as well as

TEI sekaligus sarana peningkatan citra produk

to be the means of Indonesian producst image

Indonesia, pada penyelenggaraan TEI ke-28

improvement, Ministry of Trade was representing

tahun 2013 Kementerian Perdagangan kembali

National Export Development (NED) Pavilion.

menampilkan National Export Development

NED Pavilion is a medium to promote several

(NED) Pavilion. NED Pavilion adalah ajang untuk

product categories such as strategic industry,

mempromosikan produk industri strategis, produk

biotechnology, agriculture/plantation and mining,

bioteknologi, produk hilir pertanian/perkebunan

automotives, information technology and creative

dan pertambangan, otomotif, produk teknologi

industry, skilled and trained workforce, consulting

informasi (IT) dan industri kreatif, tenaga kerja

service, best SME’s products, and products of

terampil dan terlatih, jasa konsultan, produk-produk

Primaniyarta Award Winners.

UKM unggulan, dan produk-produk pemenang Primaniyarta. Kegiatan lain yang dilaksanakan selama TEI ke-

Other activities carried out during TEI 2013 were the

28 tahun 2013 adalah penandatanganan nota

signing of MoU and academic tour.

kesepahaman dan tur akademik.

•

•

Understanding between PT. Asian Pulp &

PT. Asian Pulp dan Paper dengan importir dari

Paper and an Australian importer regarding

Australia terkait dengan ekspor produk tisu

the export of tissue paper products worth USS

kertas senilai USD 16 juta yang disaksikan oleh Wakil Menteri Perdagangan; •

The signing of Memorandum of

Penandatanganan Nota Kesepakatan antara

16 million, witnessed by Vice Minister of Trade; •

Academic Tour. The objectives were to

Tur Akademik yang bertujuan untuk

increase the youth’s pride of domestic

meningkatkan kecintaan terhadap produk

products and to open their minds in order to

dalam negeri dan membuka wawasan untuk

improve the creativity and innovation among

meningkatkan kreativitas dan inovasi generasi

the youths. This activity was attended by

muda. Kegiatan ini diikuti oleh 190 mahasiswa

190 students from several universities such

dari sejumlah universitas/sekolah tinggi antara

as Universitas Pelita Harapan, Universitas

lain Universitas Pelita Harapan, Universitas

Paramadina, Universitas Bina Nusantara,

Paramadina, Universitas Bina Nusantara,

Universitas Trisakti, and Akademi Pimpinan

Universitas Trisakti, dan Akademi Pimpinan

Perusahaan.

Perusahaan.

54




2,3

3

Paviliun Ditjen PEN pada IFFINA 2013

PARTISIPASI PADA PAMERAN DALAM NEGERI

PARTICIPATION IN DOMESTIC EXHIBITIONS

Maksud dan tujuan keikutsertaan Ditjen

The purpose and objectives of DGNED’s

Pengembangan Ekspor Nasional, Kementerian

participation in domestic exhibitions organized

Perdagangan dalam kegiatan pameran yang

by linked institutions, associations, regional

diselenggarakan oleh instansi terkait, asosiasi,

governments, and private institutions are to

Pemerintah Daerah, maupun pihak swasta adalah

promote and develop Indonesian flagship products,

untuk melakukan promosi dan pengembangan

so that those products are feasible to be promoted

terhadap produk-produk unggulan Indonesia,

in international trade fairs, both domestic and

sehingga layak untuk di promosikan pada ajang

overseas.

DGNED Pavilion at IFFINA 2013

pameran internasional di dalam dan luar negeri. Selain itu, partisipasi pada kegiatan dimaksud

In addition, participation in such activities is

juga diharapkan dapat menumbuhkan rasa cinta

expected to raise the pride of using Indonesian

terhadap penggunaan produk-produk buatan

products which in the end will improve the image

Indonesia, yang pada gilirannya dapat mendorong

of Indonesian products as high qualified and eco-

peningkatan citra produk Indonesia yang

friendly.

berkualitas dan berwawasan lingkungan di mata masyarakat. Adapun partisipasi Ditjen PEN pada sejumlah

Participation of DGNED in several domestic

pameran dalam negeri yang diselenggarakan

exhibitions organized by related institutions,

oleh instansi terkait, asosiasi, Pemerintah Daerah,

associations, regional governments, and private

maupun pihak swasta di tahun 2013 antara lain

institutions in 2013 were including IFFINA,

IFFINA, INACRAFT, Mutumanikam, Official Souvenir

INACRAFT, Mutumanikam, Official Souvenir Shop

Shop dan Virtual Exhibition pada KTM WTO IX, dll.

and Virtual Exhibition on WTO MC 9, etc.

IFFINA 2013

IFFINA 2013

Pameran yang menampilkan produk furnitur dan

This annual exhibition displaying furniture and

kerajinan kayu yang rutin diselenggarakan setiap

wood products was attended by more than 500

tahunnya ini diikuti oleh lebih dari 500 peserta

exhibitors and 4,500 buyers from 120 countries.

pameran dan dihadiri 4.500 buyer dari 120 negara.

As many as 26 foreign companies coming from

Sebanyak 26 perusahaan asing yang berasal dari

Malaysia, Singapore, Thailand, USA, France, China,

Malaysia, Singapura, Thailand, Amerika Serikat,

and Taiwan participated as well.

Prancis, China dan Taiwan turut berpartisipasi. Ditjen PEN berpartisipasi dengan memfasilitasi

DGNED participated in this event by facilitating

15 perusahaan di atas lahan seluas 198m2. Ditjen

15 companies on an area of 198m2. DGNED also

PEN juga memfasilitasi ditampilkannya 3 desain

displayed 3 designs of rattan furniture which have


55

1

2

1

furnitur rotan hasil pengembangan produk yang

been the results of product development under

merupakan kerjasama antara JICA, Ditjen PEN, dan

cooperation between JICA, DGNED, and designer

INACRAFT 2013

desainer Abi Abdillah & Bayu.

Abi Abdillah & Bayu.

DGNED Pavilion at INACRAFT

Selama penyelenggaraan pameran, perusahaan

During the exhibition, companies under the DGNED

yang tergabung dalam Paviliun DJPEN berhasil

Pavilion had successfully made transactions worth

mengumpulkan transaksi sebesar USD 309.762,

US$ 309,762 comprising of retail transacations

mengunjungi Paviliun Ditjen

yang terdiri dari USD 36.306 transaksi ritel, serta

worth US$ 36,306 and contract worth US$ 273,456.

PEN

USD 273.456 transaksi kontak dagang. Adapun hasil

This year’s transaction value showed an increase of

Madam Herawati Boediono,

transaksi dagang Paviliun DJPEN pada tahun 2013

15% compared with last year, from US$ 263,040 to

Vice President’s Spouse, when

menunjukkan peningkatan sebesar 15% dibanding

US$ 309,762.

visiting DGNED Pavilion

Paviliun Ditjen PEN pada

2013

tahun sebelumnya dari USD 263.040 menjadi USD 309.762.

INACRAFT 2013

INACRAFT 2013

Kementerian Perdagangan c.q. Ditjen PEN kembali

Ministry of Trade c.q. DGNED participated again

berpartisipasi pada pameran INACRAFT 2013 yang

in INACRAFT 2013 which was held on April 24-28,

dilaksanakan pada tanggal 24 – 28 April 2013 di

2013 in Jakarta Covention Center.

Jakarta Convention Center. Paviliun Ditjen PEN menempati areal seluas 162m2

DGNED Pavilion occupied an area of 162m2 in

di Assembly Hall 3 No. 47-54. Tema yang diusung

Assembly Hall 3 No. 47-54. With theme “Trade with

oleh Ditjen PEN adalah “Trade with Remarkable

Remarkable Indonesia”, DGNED Pavilion facilitated

Indonesia” yang menampilkan 22 perusahaan

22 SMEs from the Provinces of DKI Jakarta,

Usaha Kecil Menengah (UKM) yang berasal dari DKI

West Java (Bandung, Bogor), Central Java (Solo,

Jakarta, Jawa Barat (Bandung, Bogor), Jawa Tengah

Pekalongan), Bali, West Nusa Tenggara, and South

(Solo, Pekalongan), Bali, Nusa Tenggara Barat, dan

Kalimantan.

Kalimantan Selatan. Produk-produk yang ditampilkan antara lain

Products displayed on DGNED Pavilion were

adalah keramik, bordir, fesyen (batik, tas, alas

ceramics, embroidery, fashion (batik, bag,

kaki), kerajinan (produk metal), dekorasi rumah,

footwear), handicraft (metal products), home

perhiasan, dan busana muslim.

decoration, jewelry, and moslem wear.

56


2

Ibu Herawati Boediono saat



4

3,4 Official Souvenir

Selama 4 (empat) hari penyelenggaraan pameran,

During the four days of exhibition, DGNED Pavilion

Shop pada KTM WTO IX

transaksi yang dihasilkan Paviliun Ditjen PEN

made transactions valued at IDR 1.4 billion, an

di Nusa Dua, Bali

sebesar Rp 1,4 miliar, mengalami peningkatan

increase of 19.11% compared to last year’s value

Official Souvenir Shop on

sebesar 19,11% dari nilai transaksi yang dihasilkan

worth IDR 1.3 billion. In addition, it was projected

the Ninth WTO Ministerial

tahun sebelumnya yaitu sebesar Rp 1,3 miliar.

that there will be repeat order coming from South

Conference (MC9)

Selain itu, diproyeksikan akan terdapat beberapa

Korea, Kuwait, UAE, Argentina, and local buyers.

in Nusa Dua, Bali

pemesanan berulang (repeat order) prospektif yang datang dari Korea Selatan, Kuwait, PEA, Argentina dan pembeli lokal.

Official Souvenir Shop dan Virtual Exhibition pada KTM WTO IX

Official Souvenir Shop and Virtual Exhibition on WTO MC9

Official Shop dan Virtual Exhibition pada KTM WTO

Official Souvenir Shop and Virtual Exhibition on

IX diselenggarakan tanggal 3-6 Desember 2013 di

WTO MC9 were organized on December 3-6, 2013

Nusa Dua Bali. Indonesia Souvenir and Gift Shop

in Nusa Dua, Bali. Indonesia Souvenir and Gift Shop

merupakan satu-satunya penyedia produk souvenir

was the only souvenir shop selling WTO souvenirs

WTO dengan desain khusus yang telah mendapat

with special design that had been approved by

persetujuan dari Sekretariat WTO dan souvenir

WTO Secretariat and other souvenirs attached with

di luar desain yang telah ditetapkan namun

WTO logo.

dilengkapi dengan logo KTM WTO. Lokasi Official Souvenir Shop berada di dalam

Official Souvenir Shop was strategically located

gedung BNDCC 1 yaitu Uluwatu Lobby, lokasi yang

inside BNDCC Building 1 Uluwatu Lobby which

sangat strategis karena berdekatan dengan lift,

was close to elevator, escalator, and cafeteria. This

eskalator, dan kafetaria serta terbuka untuk publik

location was accessible for public having ID badges

yang memiliki akses (ID badges) media dan LSM

such as media and NGO.

internasional. Kementerian Perdagangan bekerjasama dengan

Ministry of Trade in cooperation with Industry and

Disperindag Provinsi Bali melakukan penyeleksian

Trade Regional Office of Bali Province selected

para pemasok dalam pengadaan merchandise.

the suppliers of the merchandise. Based on this

Dari hasil penyeleksian tersebut terpilih 10 UKM

selection, 10 SMEs (7 SMEs from Bali, 2 SMEs from

di mana 7 UKM dari Bali, 2 UKM dari Jakarta, dan

Jakarta, and 1 SME from Bandung) displayed and

1 UKM dari Bandung menampilkan produk perak

sold several souvenir products such as pins, rings,

(pin, cincin, bolpen), gantungan uang kepeng, kaos

ballpoints made of silver, keychain, t-shirt, polo

t-shirt, polo shirt, patung perak, kerajinan perak

shirt, silver statue, silver handicraft combined with

yang dikombinasi dengan kulit kerang, kipas, kotak

seashell handicraft, fan, pencil case, bags, name

pensil, tas, tempat kartu nama, topi, boneka dan

card holder, caps, doll, and mugs.

mug.


57

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2

Kementerian Perdagangan juga bekerjasama

Ministry of Trade in cooperation with Matahari

dengan Matahari Department Store Kuta Square

Department Store Kuta Square Bali selected human

Bali dalam penyediaan sumber daya manusia

resources such as shop keeper, cashier, supervisor,

Indonesian Night 2013 - Davos,

seperti petugas toko, kasir, supervisor, staf ahli

money changer staff, and coordinator capable

Switzerland

valuta asing dan koordinator yang berbahasa

of speaking English and provided display tools,

Inggris; alat peraga dan melakukan display,

product codification, credit card reader, and cash

melakukan kodefikasi produk-produk dari pemasok;

register.

serta fasilitas alat pembaca kartu kredit dan mesin kasir. Total transaksi souvenir shop mencapai Rp.

The total transaction value amounted to IDR

272.148.250,-.

272,148,250.

Pada kesempatan ini, Ditjen PEN juga membuat

For this occasion, DGNED has made video profile

video profil berdurasi 1 menit dan 3 menit

(duration of 1 min. & 3 min.) to promote WTO MC9

yang mempromosikan kegiatan KTM WTO IX

activity and raise the issue of Bali Package as the

serta mengangkat paket Bali sebagai agenda

main agenda of the conference.

pembahasan KTM tersebut. Video tersebut juga

The video also performed the updated Indonesia’s

menampilkan kemajuan terkini perekonomian

economic development and expectations on WTO

Indonesia serta harapan terhadap pelaksanaan

MC9 programs.

rangkaian kegiatan KTM WTO IX.

KEGIATAN PENCITRAAN

BRANDING ACTIVITIES

Indonesian Night 2013 – Davos, Swiss

Indonesian Night 2013 – Davos, Switzerland

Kementerian Perdagangan RI menyelenggarakan

Ministry of Trade in cooperation with Indonesia

acara Indonesian Night pada tanggal 24 Januari

Investment Coordinating Board and supported

2013 di Ballroom Hotel Morosani, Davos - Swiss

by Indonesian Embassy in Bern and Indonesian

bekerjasama dengan Badan Koordinasi Penanaman

Permanent Mission in Geneva organized Indonesian

Modal (BKPM) dan didukung oleh Kedutaan Besar

Night on January 24, 2013 at Morosani Hotel

Republik Indonesia (KBRI) di Bern, Swiss serta

Ballroom in Davos – Switzerland.

Perutusan Tetap Republik Indonesia (PTRI) di Jenewa – Swiss. Pada acara ini, Kementerian Perdagangan

By presenting a cultural night, Ministry of Trade

mempersembahkan malam kebudayaan untuk

introduced Indonesia to more than 2,800 invited

memperkenalkan Indonesia kepada lebih dari

guests. This event was coinciding with World

2.800 tamu undangan. Acara ini digelar bersamaan

Economic Forum 2013 in Davos and showing a

dengan pertemuan tahunan World Economic

series of programs such as Indonesian culinary

Forum (WEF) tahun 2013 di Davos – Swiss dan

festival, exhibition of batik, jewelry and spa, and

58


3

1,2,3 Indonesian Night 2013 - Davos, Switzerland



5

4,5 Indonesian Night 2013 - Davos,

menampilkan rangkaian kegiatan mulai dari

Indonesian art and culture performance. Indonesian

Switzerland

sajian kuliner nusantara, pameran batik, perhiasan

Night was a part of nation branding Indonesia so

Indonesian Night 2013 - Davos,

dan spa hingga pentas seni budaya Indonesia

that Indonesia will be more recognized around the

Switzerland

yang dikemas secara modern. Indonesian Night

world.

merupakan bagian dari upaya untuk mendorong

nation branding Indonesia agar dikenal lebih luas di dunia. Selain menampilkan aneka sajian masakan khas

Not only serving Indonesian special food,

Indonesia, Indonesian Night juga menampilkan

Indonesian Night was also performing cultural

pertunjukan yang menggabungkan unsur

show in which traditional elements met modern

tradisional dan modern terdiri dari Tari Garuda

ones such as Garuda Wishnu Dance, Saman Dance,

Wishnu, Tari Saman, Tari Tifa Papua dan Saung

Tifa Papua Dance, and Saung Angklung Mang

Angklung Mang Udjo. Sementara untuk

Udjo (traditional bamboo musical instrument).

pertunjukan seni kontemporer, ditampilkan

On the othe other hand, Maylaffayza performed a

permainan biola oleh Maylaffayza, serta

violin play and Saykoji and Lea Simanjuntak sang

pertunjukan menyanyi oleh Saykoji dan Lea

representing contemporary art.

Simanjuntak. Penayangan TVC Nation Branding Indonesia di

Nation Branding Indonesia TVC Broadcasting on

sejumlah stasiun televisi internasional

Several International TV Stations

Pada tahun 2013 Kemendag c.q. Ditjen PEN telah

In 2013, Ministry of Trade c.q. DGNED has started

mulai menayangkan TVC Nation Branding di

to broadcast Nation Branding Indonesia TV

empat stasiun televisi internasional yaitu CNN,

Commercial on four international TV stations

CNBC, Bloomberg, dan BBC. Diharapkan, dengan

such as CNN, CNBC, Bloomberg, and BBC. It was

penayangan TVC ini akan memperluas terpaan

highly expected that this TVC would expand the

(exposure) yang pada akhirnya akan meningkatkan

exposure about Indonesia that in the end it will

citra positif Indonesia di mata dunia. Peningkatan

improve the positive image of Indonesia globally.

citra positif ini tentunya akan berkontribusi

The improvement of Indonesia’s positive image will

terhadap Nation Brand Index (NBI) Simon Anholt

contribute to the increase of Nation Branding Index

dalam bentuk peningkatan skor NBI.

(Simon Anholt NBI) score of Indonesia.


59

60


Pengembangan produk erat kaitannya dengan upaya pemerintah untuk mengurangi ketergantungan terhadap suatu produk ekspor tertentu melalui diversifikasi produk ekspor, termasuk produk kreatif. Hal tersebut juga merupakan salah satu upaya untuk meningkatkan daya saing produk Indonesia di pasar global. Terkait dengan upaya mewujudkan peningkatan kualitas dan diversifikasi produk ekspor Indonesia, Ditjen PEN melakukan identifikasi dan analisa potensi produk dalam negeri, dalam rangka diversifikasi produk ekspor; pengembangan industri kreatif sebagai alternatif produk baru yang dapat diekspor; serta pengembangan desain, kemasan, dan pencitraan produk ekspor.

Product development is closely related to government efforts to diminish dependency on specific export product through export product diversification, including the creative products. It is also meant to increase the Indonesian product competitiveness in the global market. Regarding the efforts to improve the quality and diversification of Indonesian export products, DGNED is conducting the following activities: identifying and analyzing the potency of domestic products in order to diversify export products; developing creative industry as new product alternatives that can be exported; as well as developing the design, packaging and the image of export products

Monitoring Tahap II Designer Dispatch Services

Monitoring Phase II of Designer Dispatch Services

Dalam upaya pengembangan dan peningkatan

In order to develop and increase Indonesia’s

daya saing produk ekspor Indonesia, Ditjen

export product competitiveness, DGNED through

PEN melalui Direktorat Pengembangan Produk

Directorate of Export Product Development in

Ekspor bekerjasama dengan Japan International

cooperation with Japan Internatinal Cooperation

Cooperation Agency (JICA) telah melaksanakan

Agency (JICA) had conducted a program called

program Designer Dispatch Services (DDS), yaitu

Designer Dispatch Services (DDS). DDS is a coaching

kegiatan pendampingan oleh desainer kepada UKM

program in which designers assist SME practitioners

untuk membantu mengembangkan desain produk

to develop their product design adjusted to trend

mereka sesuai dengan trend dan selera pasar

and market taste. Therefore, their products will be

sehingga diharapkan dapat menghasilkan produk

more competitive.

ekspor yang berdaya saing. Untuk mendukung program di atas, Ditjen PEN

To support the program, DGNED has finalized the

telah melakukan kegiatan finalisasi pembuatan

prototype design of rattan furniture in Cirebon

desain purwarupa (prototype) produk rattan

(West Java). The designs were drafted by two

furniture di Cirebon. Pembuatan desain dilakukan

designers Abi Abdillah and Bayu Edward. There

oleh 2 (dua) desainer yaitu Abi Abdillah dan Bayu

were three rattan furniture producers selected to be

Edward di 3 (tiga) perusahaan rattan furniture yang

the participants: CV. Aksen, PT. Putra Harapan Jaya

menjadi peserta pendampingan, yaitu CV. Aksen,

Sentosa, and CV. Mekar Sari.

PT. Putra Harapan Jaya Sentosa (PHJS) dan CV. Mekar Sari. Pemilihan desain untuk rattan furniture melalui

Design selection for rattan furniture was conducted

diskusi yang intensif antara desainer dengan

through intesive discussions between the designers

pemilik perusahaan berkaitan dengan bahan baku

and the producers particularly regardingn the main

utama (jenis rotan, ukuran rotan dan lainnya),

material (kind of rattan, rattan size, etc.), auxiliary

bahan baku penolong (cushion, tali pengikat dan

material (cushion, straps, etc.), technical aspects

lainnya), aspek teknis (kekuatan, ergonomis dan

(strength, ergonomic, etc.), and market trend

lainnya), dan trend pasar (penampilan, warna dan

(appearance, colors, etc.).

lainnya).


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2

Partisipasi pada Indonesian Fashion Week 2013

Participation in Indonesian Fashion Week 2013

Indonesian Fashion Week (IFW) merupakan

Indonesian Fashion Week (IFW) is a fashion week

pekan mode yang diselenggarakan oleh Asosiasi

organized by Asosiasi Perancang dan Pengusaha

Perancang dan Pengusaha Mode Indonesia (APPMI)

Mode Indonesia (APPMI) since 2012 and supported

sejak tahun 2012 yang didukung oleh empat

by four ministries such as Ministry of Industry,

kementerian, yaitu Kementerian Perindustrian,

Ministry of Tourism, Ministry of Trade, and Ministry

Kementerian Pariwisata, Kementerian Perdagangan,

of Cooperation and SMEs as well as associations

serta Kementerian Koperasi dan Usaha Kecil

and other institutions.

3

1,2,3

Indonesian Fashion Week 2013 Indonesian Fashion Week

Menengah, juga melibatkan asosiasi dan instansi terkait lainnya. IFW 2013 berlangsung pada tanggal 14-17 Februari

IFW 2013 was held on February 14-17, 2013 in

2013 di Jakarta Convention Center dengan tema

Jakarta Convention Center and carried a theme

Inspiring Indonesia, melibatkan 208 desainer lokal

called “Inspiring Indonesia”. It involved 208 local and

dan internasional, serta 503 brand yang mewakili

international designers and presented 503 brands

kekayaan kreatif Indonesia. Misi utama pelaksanaan

representing Indonesia’s creative richness. The main

IFW adalah menyejahterakan rakyat Indonesia

mission of IFW was to prosper Indonesian people

melalui ekonomi kreatif mode, dengan rangkaian

through creative economy (fashion). The series of

kegiatan antara lain fashion show, kompetisi,

the activities included fashion show, competition,

pameran produk fesyen, dan seminar.

fashion product exhibition, and seminar.

Partisipasi pada Java Jazz Festival 2013

Participation in Java Jazz Festival 2013

Java Jazz Festival merupakan kegiatan musik

Java Jazz Festival (JJF) is an annual international

tahunan berskala internasional yang didukung oleh

music festival supported by local and international

artis lokal dan mancanegara serta menyuguhkan

music artists and performs more than 200 music

lebih dari 200 pertunjukan musik berkelas dunia di

shows on more than 18 stages.

atas lebih dari 18 panggung. Pada tahun ini JJF menampilkan beberapa musisi

This year’s JJF brought in several world musicians

dunia seperti Craig David, Joss Stone, Basia, Lisa

such as Craig David, Joss Stone, Basia, Lisa

Stansfield, Fourplay, dll. Musisi Indonesia yang

Standfield, Fourplay, etc. On the other hand,

tampil antara lain Dwiki Dharmawan, Tompi,

Indonesian artists performing on JJF stages were

Andien, Raisa, B3, Glenn Fredly, Dewa Budjana,

Dwiki Dharmawan, Tompi, Andien, Raisa, B3, Glenn

Tulus, dan lain-lain.

Fredly, Dewa Budjana, Tulus, etc.

Penyelenggaraan tahun ini merupakan yang ke-9

This year’s event was the ninth festival since firstly

kali sejak pertama diselenggarakan pada tahun

held in 2005 and was organized on March 1-3, 2013

62


2013

Pengembangan Produk Ekspor dan Ekonomi Kreatif

Export Product and Creative Economy Development 4

4

5

Paviliun Kementerian

2005 dan dilaksanakan pada tanggal 1 – 3 Maret

Perdagangan pada

2013 bertempat di Jakarta International Expo

Java Jazz Festival 2013

(JIExpo) Kemayoran.

in Jakarta International Expo (JIExpo) Kemayoran.

Ministry of Trade Pavilion on

Dukungan Kementerian Perdagangan pada

Ministry of Trade’s supported this event by

kegiatan ini adalah dengan mempersembahkan

presenting the “Hall of the World Music” in Hall B2

Antrian penonton yang akan

“Hall of The World Music” di Hall B2 dan Paviliun

and Ministry of Trade Pavilion.

menyaksikan pertunjukan

Kementerian Perdagangan.

Java Jazz Festival 2013 5

musik di Hall Kementerian Perdagangan yang bertajuk

Paviliun Kementerian Perdagangan memiliki

Ministry of Trade Pavilion occupied an area of

”Hall of the World Music”

luas 100 m² yang menampilkan alat-alat musik

100m2 and displayed various music instruments

Spectators queue watching the

tradisional dari Nusa Tenggara Timur yaitu Sasando,

such as sasando (a traditional music instrument

music performance in Ministry

alat musik modern yaitu Harry’s Drum, alat musik

from East Nusa Tenggara Province), Harry’s Drum,

of Trade Hall titled “Hall of the

perkusi Kunokini, serta alat musik yang terbuat

Kunokini percussion, music instruments made of

World Music”

dari bambu hasil inovasi dari Indonesia Bamboo

bamboo from Indonesia Bamoo Community, and

Community (IBC) dan orgel/piano bambu dari

orgel/piano made of bamboo from Padjawidya

Padjawidya Instrumentalia. Selain itu, ditampilkan

Instrumentalia. In addition to those products,

juga produk fashion berupa tas kulit dari Osolemio

Ministry of Trade Pavilion also displayed fashion

Batubara dan sepatu kulit dari Lukni B. Ahmad.

products such as leather bag from Osolemio Batubara and leather shoes from Lukni B. Ahmad.

Selama 3 hari pelaksanaan, Paviliun Kementerian

During three days of festival, Ministry of Trade

Perdagangan telah dikunjungi oleh 4.521 orang

Pavillion was visited by 4,521 people and

yang menghasilkan transaksi sebesar Rp 249,20

successfully made transactions valued at IDR 249.20

juta, yang terdiri atas transaksi langsung Rp 114,2

million, including the retail transactions of IDR 114.2

juta dan kontak dagang sebesar Rp 135 juta.

million and contract of IDR 135 million.

Pelaksanaan Diseminasi Product Intelligence Buah di Bogor

Dissemination of Product Intelligence (Fruits) in Bogor

Kegiatan Diseminasi Product Intelligence bertujuan

Dissemination of Product Intelligence activities

untuk memberikan informasi yang tepat dan akurat

are aimed to provide accurate information to the

kepada pemangku kepentingan terkait strategi

stakeholders regarding Indonesia’s competitor’s

yang dilakukan kompetitor Indonesia di pasar

strategy in export market.

ekspor. Diseminasi dilaksanakan pada tanggal 7-8 Maret

This activity was held on March 7-8, 2013 in Bogor

2013 di Bogor, dengan kegiatan berupa seminar

(West Java), including seminar and company visit.

dan kunjungan perusahaan.


63

Seminar diselenggarakan pada tanggal 7 Maret

The seminar was organized on March 7, 2013

2013 di Hotel Pangrango 2 Bogor dan dihadiri

in Pangrango 2 Hotel and was attended by 40

oleh 40 orang peserta yang terdiri dari pengusaha

participants coming from groups such as fruit

buah, IWAPI (Ikatan Wanita Pengusaha Indonesia),

entrepreneurs, Ikatan Wanita Pengusaha Indonesia

Aspartan (Asosiasi Pasar Tani), Dinas Pertanian Kota

(Indonesian Business Women’s Association), Asosiasi

Bogor dan akademisi.

Pasar Tani (Farmer’s Association), Bogor Agricultural Office, and academics.

Pada seminar tersebut disampaikan informasi

On the seminar was delivered information about

mengenai faktor-faktor penentu keberhasilan

Thailand success factors as the world biggest fruit

Thailand sebagai salah satu eksportir buah terbesar

exporter, including Thailand’s market analysis

dunia, yang meliputi hasil analisa pasar dan daya

and competitiveness analysis, government’s

saing Thailand, intervensi pemerintah di bidang

intervention in agriculture field, infrastructure

agrikultur, pengembangan infrastruktur, keahlian

development, entrepreneurs’ compentencies,

pelaku usaha, akses pasar, posisi geografis,

market access, geographical position, customers,

pelanggan (customer), pemasok (supplier),

suppliers, bureaucracy, and community of Thailand.

birokrasi, dan komunitas. Kunjungan dilaksanakan pada tanggal 8 Maret 2013

Afterwards, company visits to two SMEs in fruit

ke 2 (dua) perusahaan olahan buah skala kecil dan

processing field in Bogor (Aspartan and CV. Cielo)

menengah di kota Bogor, yaitu Asosiasi Pasar Tani

were organized on March 8, 2013.

(Aspartan) dan CV. Cielo.

Kegiatan Adaptasi Jasa Spa di Bali

Adaption Program of Spa Services in Bali

Kegiatan adaptasi jasa spa mengangkat tema

Spa service adaptation program titled “The

“Peningkatan Pelayanan Spa Berstandar

Improvement of Spa Service Quality with

Internasional” diselenggarakan pada tanggal 14

International Standard” was held on March 14-15,

dan 15 Maret 2013 di Bali, dengan kegiatan berupa

2013 in Bali, including company visits and seminar.

kunjungan perusahaan dan seminar. Kunjungan perusahaan dilaksanakan pada tanggal

Company visits to two spa companies in Bali, Bali

14 Maret 2013 kepada dua perusahaan spa di Bali

Tangi and Toya Spa, were organized on March 14,

yaitu Bali Tangi dan Toya Spa. Adapun kegiatan

2013. On the next day, a seminar was held in Inna

seminar diselenggarakan pada tanggal 15 Maret

Sindhu Hotel Bali and was attended by 30 spa

2013 di Hotel Inna Sindhu, Bali dan dihadiri oleh

entrepreneurs (in Bali) in which Chairman of Bali

30 (tiga puluh) pelaku usaha Spa di Bali dengan

Spa Association became the speaker.

narasumber Ketua Asosiasi Spa Bali.

64


Pengembangan Produk Ekspor dan Ekonomi Kreatif

Export Product and Creative Economy Development

Seminar tersebut merupakan sarana konsultasi

This seminar was used as a medium for spa

pelaku usaha spa di Bali dan membahas mengenai

entrepreneurs to consult and discuss the service

standar pelayanan yang diharapkan oleh konsumen

standard expected by consumers both domestic

baik dalam maupun luar negeri yang meliputi

and international, including the location (interior

lokasi/tempat spa (desain interior, sarana &

design, infrastructure, ambiance, etc.), spa products

prasarana, suasana, dsb), produk-produk spa yang

that will be used, spa methods, quality and

digunakan, metode yang diterapkan, kualitas/

compentency of the therapists.

keahlian tenaga terapis. Bali merupakan destinasi tujuan wisata di mana

Bali is a tourist destination in which spa has a great

spa memiliki potensi besar untuk dikembangkan,

potential to be developed. Moreover, the number of

ditambah dengan meningkatnya kunjungan

tourists traveling to Bali increases from year to year.

wisatawan ke Bali dari tahun ke tahun. Untuk itu,

Therefore, the efforts on developing and building

upaya pengembangan dan peningkatan kualitas

the capacity of spa therapists in Bali need to be

tenaga terapis spa di Bali perlu terus dilakukan

sustainable by involving Tourism Board and spa

dengan melibatkan instansi terkait lainnya seperti

training instititution.

Dinas Pariwisata dan lembaga pendidikan spa.


65

66


Indonesian Trade Promotion Center (ITPC)


Program dan kegiatan yang dilakukan ITPC

The programs and activities conducted by ITPC

mencakup diseminasi informasi peluang pasar

include information dissemination of market

kepada eksportir Indonesia dan penyebaran

opportunities to Indonesian exporters as well as

potensi produk ekspor Indonesia kepada kalangan

promotion of Indonesian potential export products

bisnis di negara akreditasi ITPC. ITPC juga

to business society of a country in which an ITPC is

melakukan Pemantauan Pasar (market intelligence)

being accredited. Moreover, ITPC is also conducting

guna memantau kebijakan pemerintah setempat

market intelligences in order to monitor the policies

dan kecenderungan iklim bisnis serta peluang

of local government and trends of business climate

yang tersedia dan strategi ataupun kiat-kiat yang

as well as the available opportunities and strategies

dilakukan kompetitor. Selain itu, dalam upaya

launched by the competitors. Additionally, in order

mempertemukan eksportir Indonesia dengan

to meet the Indonesian exporters with foreign

importir luar negeri ITPC juga melaksanakan kontak

importers, ITPC is managing an activity called

dagang (matchmaking).

business matchmaking.

Pembinaan Pusat Pelatihan dan Promosi Ekspor Daerah (P3ED)

Regional Export Training and Promotion Center (RETPC)

P3ED merupakan kerjasama tripartite antara JICA,

RETPC is a tripartite cooperation among JICA,

pemerintah daerah dan Ditjen PEN yang ditujukan

regional governments and DGNED as a supporting

sebagai fasilitas penunjang dalam pendidikan,

facility for export education, training and

pelatihan dan promosi ekspor bagi UKM daerah

promotion for regional SMEs in order to develop

dalam mengembangkan ekspor daerah. Kegiatan

the regional export. Activities conducted by

yang dilakukan P3ED meliputi pelatihan, partisipasi

RETPC include trainings, participation in regional

pada pameran daerah, pelayanan informasi kepada

exhibitions, information services to business

dunia usaha, kontak dagang dan telekonferensi.

society, business contacts and teleconference.

P3ED didirikan di lima kota di Indonesia: Surabaya,

RETPC is established in five cities in Indonesia:

Makassar, Medan, Banjarmasin dan Mataram.

Surabaya, Makassar, Medan, Banjarmasin and Mataram.

Pengembangan Marketing Point

Marketing Point Development

Marketing Point merupakan pelaksanaan

Marketing Point is the implementation of national

kebijakan strategi nasional dalam percepatan

strategic policy in accelerating the development

pembangunan Kawasan Timur Indonesia (KTI),

of Eastern Indonesia Region (KTI), specifically

khususnya mengenai pengembangan wilayah

regarding the development of border areas

perbatasan antar negara. Pemerintah berupaya

between countries. The government has managed

untuk menata kebijakan perdagangan lintas batas

the efforts to structure the policies of cross-border

yang mendukung perkembangan perdagangan

trade supporting the development of regional

daerah, membantu mempromosikan komoditas

trade; to promote the export commodity; to expand

ekspor, memperluas jaringan informasi serta

the information and promotion networks as well

promosi, termasuk meningkatkan kemampuan

as to build the competency and skills of Marketing

dan keterampilan SDM Marketing Point agar lebih

Point resources in order to face the market

kompeten menghadapi pasar. Hingga tahun 2012,

challenge. Until 2012, DGNED has supervised

Ditjen PEN memberikan pembinaan kepada 2 (dua)

two Marketing Point offices located in Tarakan

kantor Marketing Point, yakni Marketing Point

(Kalimantan) and Skouw (Papua).

Tarakan dan Marketing Point Skouw.


67

68


Dalam mencapai tujuan peningkatan dan

In order to reach the goals of export improvement

pengembangan ekspor yang menjadi prioritas

and development prioritized by DGNED, it is

Ditjen PEN, diperlukan keterlibatan peran

necessary to involve other parties either domestic

dari pihak-pihak lain baik dalam maupun luar

or overseas implemented through cooperation with

negeri baik berupa kerjasama dengan instansi

government or private institutions. This cooperation

pemerintah maupun swasta. Kerjasama dapat

could be technical or non-technical such as

diwujudkan melalui berbagai hal, baik yang bersifat

cooperation in export promotion, cooperation in

teknis maupun non teknis, antara lain dengan

export product development, etc.

kerjasama di bidang promosi ekspor, kerjasama pengembangan produk ekspor, dan lain-lain. Sepanjang tahun 2013 Ditjen PEN telah melakukan

During the year of 2013, DGNED has cooperated

kerjasama dengan beberapa pihak dan beberapa

with other parties and conducted some activities

kegiatan yang menunjang peningkatan kerjasama

to support the export development cooperation as

pengembangan ekspor antara lain seperti yang

described below.

disebutkan berikut ini.

Kegiatan Konsultasi Publik dalam rangka Kerjasama Peningkatan Ekspor dan Upaya Mendorong Penggunaan ToD CIF pada Aktivitas Ekspor – Semarang, Jawa Tengah

Public Consultation to Increase the Exports and to Encourage the Use of Term of Delivery Cost, Insurance and Freight on Activity Export – Semarang, Central Java

Kegiatan konsultasi dilaksanakan pada tanggal

The public consultation was organized on

11 Desember 2013 di Hotel Novotel Semarang.

December 11, 2013 in Novotel Hotel Semarang and

Kegiatan konsultasi ini dihadiri oleh kurang

attended by approximately 100 participants from

lebih 100 (seratus) peserta dari kalangan dunia

business society, associations (Indonesian Chamber

usaha, asosiasi (KADIN, Gabungan Pengusaha

of Commerce, Indonesian Exporters Association,

Ekspor Indonesia, Asosiasi Logistik dan Forwarder

Association of Logistics and Forwarder Indonesia,

Indonesia, Indonesia National Shipowners

Indonesia National Shipowners Association,

Association, Ikatan Wanita Pengusaha Indonesia)

Indonesian Business Women’s Association),

dan instansi pemerintah (Bank Indonesia, Ditjen

government institutions (Bank of Indonesia,

Bea dan Cukai) serta menghadirkan narasumber

Directorate General of Customs and Excise), and

dari unit-unit Eselon II DJPEN Kementerian

DGNED’s Senior Officials as the speakers.

Perdagangan. Tujuan kegiatan ini sebagai upaya penyebarluasan

This activity aimed to disseminate the information

informasi mengenai program kegiatan DJPEN

regarding DGNED’s programs in 2014 and to

tahun 2014 serta memaparkan latar belakang dan

present the background and philosophy of the

filosofis penggunaan ToD CIF sambil menunggu

use of term of delivery CIF while waiting for the

dirumuskannya PMK terkait.

formulation of Minister of Finance Regulation.


69

1

2

Kegiatan Identifikasi Kebutuhan Kerjasama Pengembangan Ekspor

Identification of Needs in Export Development Cooperation

Kegiatan identifikasi kebutuhan kerjasama

Identification of needs in export development

dan Potensi Daerah untuk

pengembangan ekspor dilakukan dengan cara

cooperation was conducted through focus

Meningkatkan Ekspor”

diskusi grup terbatas atau Focus Group Discussion

group discussion (FGD) aimed to seek and collect

Activations of cooperation

(FGD) yang dimaksudkan untuk mencari dan

information and to identify the barriers in order to

in Medan with titled

mengumpulkan informasi serta mengidentifikasi

increase the competitiveness of Indonesia’s export

“Empowerment of

hambatan dalam rangka meningkatkan daya saing

product.

Entrepreneurs and Regional

1,2

Aktivasi kerjasama di kota Medan dengan tema “Pemberdayaan Usahawan

Potential to Increase Exports”

dan pengembangan ekspor produk Indonesia melalui mekanisme kerjasama. Para peserta FGD menyampaikan berbagai

The FGD participants delivered various information

informasi baik berupa permasalahan yang dihadapi

not only the problems faced by the entrepreneurs

para pelaku usaha ataupun keinginan untuk

but also their intention to cooperate with

bekerjasama dengan instansi terkait terutama DKPE

linked institutions mainly Directorate of Export

guna meningkatkan kualitas SDM.

Development Cooperation specifically in building the capacity of human resources.

Terdapat 6 (enam) pertanyaan yang diajukan atau

There were six questions related to cooperation in

dibahas dalam kegiatan ini yang berkaitan dengan

export development raised and discussed on this

kerjasama di bidang pengembangan ekspor, yaitu:

activity, such as:

1.

Dalam rangka pengembangan ekspor nasional, masalah apa sajakah yang penting

1.

untuk diperhatikan? 2.

3.

Apakah pemerintah pusat, pemerintah

In order to develop the national export, what problems should be taken into account?

2.

Do the central government, regional

daerah, dan asosiasi memiliki peran penting

government, and associations have an

dalam pengembangan usaha?

important role in developing the business?

Apa saja yang diperlukan untuk

3.

mengembangkan usaha?

What things are required to develop the business?

4.

Bagaimana bentuk kerjasama yang ideal?

4.

How is the ideal cooperation formulated?

5.

Apakah bentuk kerjasama dalam rangka

5.

Is there any existing cooperation of

pengembangan ekspor yang sudah ada di

export development in regions? How is its

daerah dan bagaimana realisasinya? 6.

Selain program kerjasama, program apa yang

realization? 6.

In addition to cooperation program, what

dibutuhkan dalam rangka meningkatkan

other program is needed to increase the

ekspor?

exports?

Pada tahun 2013, Ditjen PEN melalui Direktorat

In 2013, DGNED c.q. Directorate of Export

Kerjasama Pengembangan Ekspor melaksanakan

Development Cooperation has conducted several

beberapa kegiatan identifikasi kebutuhan

identification activities in some regions such as

70


Kerjasama Pengembangan Ekspor

Export Development Cooperation

3

3,4

4

Aktivasi kerjasama di kota

kerjasama pengembangan ekspor di daerah, antara

Gresik (East Java), Belitung (Bangk- Belitung), Aceh

Mataram

lain di Kab. Gresik (Jatim), Kab. Belitung (Babel), Kab.

Tengah (Naggroe Aceh Darussalam), Biak Numfor

Activations of cooperation in

Aceh Tengah (NAD), Kab. Biak Numfor (Papua), dan

(Papua), and Bima (West Nusa Tenggara).

Mataram

Kota Bima (NTB).

Aktivasi Kerjasama Pengembangan Ekspor

Activation of Export Development Cooperation

Pada tahun 2013, Ditjen PEN melalui Direktorat

In 2013, DGNED through Directorate of Export

Kerjasama Pengembangan Ekspor telah

Development Cooperation (DEDC) has organized

mengadakan kegiatan aktivasi kerjasama-kerjasama

several activations of export development

yang telah disepakati sebelumnya.

cooperations that had been agreed beforehand.

Beberapa kegiatan aktivasi kerjasama tersebut

Those activations of cooperation in export

diselenggarakan di kota:

development were organized in:

1.

1.

2.

Makassar (Sulawesi Selatan) pada tanggal

in which the Head of Sub Directorate of

Asia Pasifik dan Afrika Dit. KPE, perwakilan

Asia Pacific and Africa – DEDC, Indonesian

KADIN Indonesia, perwakilan Bank Mandiri,

Chamber of Commerce representative, Bank

perwakilan ASEI, perwakilan PT. Palapa

Mandiri representative, ASEI representative,

Nusantara Berdikari;

and PT. Palapa Nusantara Berdikari

Medan (Sumatera Utara) pada tanggal 4 Juli

representative became the speakers;

2013 dengan tema “Pemberdayaan Usahawan

3.

2.

Medan (North Sumatera) on July 4, 2013

dan Potensi Daerah untuk Meningkatkan

titled “Empowerment of Entrepreneurs and

Ekspor”. Kegiatan ini dihadiri oleh Wakil Ketua

Regional Potential to Increase Exports”. This

Komite Tetap Modal Ventura dan Pembiayaan

activity was attended by Vice Chairman of

Alternatif KADIN Indonesia, Kepala Seksi

Permanent Committee of Venture Capital and

Teknik dan Pemasaran Asuransi Ekspor

Alternative Financing (Indonesian Chamber

dan Suretyship ASEI Prov. Sumatera Utara,

of Commerce), Head of Technics and Export

Assistant Vice President Regional Transaction

Insurance and Suretyship Section of ASEI

Banking Center 1 Department Bank Mandiri,

North Sumatera, Assistant Vice President

PT. Palapa Nusantara Berdikari, Sekretaris

Regional Transaction Banking Center 1

Disperindag Prov. Sumatera Utara dan peserta

Department Bank Mandiri, PT. Palapa

dari KADIN Prov. Sumatera Utara;

Nusantara Berdikari, Secretary of Trade and

Banjarmasin (Kalimantan Selatan) pada

Industry Office of North Sumatera Province,

tanggal 21-22 Agustus 2013 yang merupakan

and participants from Indonesian Chamber of

kerjasama antara Ditjen PEN c.q. Dit. KPE,

Commerce of North Sumatera;

KADIN Indonesia, Bank Mandiri, dan PT. 4.

Makassar (South Sulawesi) on June 13, 2013

13 Juni 2013 dengan narasumber Kasubdit

3.

Banjarmasin (South Kalimantan) on August

Asuransi Ekspor Indonesia (ASEI);

21-22, 2013 which was a cooperation

Surabaya (Jawa Timur) pada tanggal 26

between DGNED c.q. Directorate of Export

Agustus 2013 yang merupakan tindak lanjut

Development Cooperation, Indonesian


71

dari kerjasama antara Ditjen PEN dengan

Chamber of Commerce, and PT. Asuransi

Ikatan Wanita Pengusaha Indonesia (IWAPI)

Ekspor Indonesia;

yang pelaksanaannya disinergikan dengan

5.

4.

Surabaya (East Java) on August 26, 2013 which

program kerjasama yang telah dilakukan

was the follow-up of cooperation between

antara Ditjen PEN dengan Bank Mandiri dan

DGNED and Indonesian Business Women’s

PT. Asuransi Ekspor Indonesia;

Association (IWAPI) where the implementation

Manado (Sulawesi Utara) pada tanggal 23

synergized with cooperation program done by

Oktober 2013 mengenai social compliance

DGNED, Bank Mandiri, and PT. Asuransi Ekspor

yang merupakan salah satu bentuk implementasi penandatanganan perjanjian

Indonesia; 5.

Manado (North Sulawesi) on October 23,

kerjasama antara Ditjen PEN dengan

2013 regarding the social compliance which

Asosiasi Pengusaha Indonesia (APINDO) dan

was an implementation of MoU signing

International Labour Organization (ILO);

between DGNED and Indonesian Employer’s

6.

Banda Aceh (NAD) pada tanggal 5 September

Association (APINDO) and International

7.

Semarang (Jawa Tengah) pada tanggal 26-27

2013 mengenai social compliance; dan

Labour Organization (ILO); 6.

Banda Aceh (Naggroe Aceh Darussalam)

Desember 2013 yang terdiri dari seminar dan

on September 5, 2013 regarding the social

kunjungan perusahaan.

compliance; and 7.

Semarang (Central Java) on December 26-27, 2013 consisting of seminar and company visit.

Keikutsertaan pada 26th Asian Trade Promotion Forum (ATPF) CEO Meeting di Agra, India

Participation in 26th Asian Trade Promotion Forum (ATPF) CEO Meeting in Agra, India

Pertemuan tahunan the 26th Asian Trade Promotion

The 26th Asian Trade Promotion Forum (ATPF) CEO

Forum (ATPF) CEO Meeting, mengambil tema “A

Meeting entitled “A New Roadmap for TPOs in the

New Roadmap for TPOs in the Globally Connected

Globally Connected Markets” was held on March

Markets” telah berlangsung pada tanggal 5-7 Maret

5-7, 2013 in Agra, India. This meeting was attended

2013 di Agra, India. Pertemuan tersebut dihadiri

by 22 Trade Promotion Organizations (TPOs) which

oleh 22 Trade Promotion Organizations (TPOs)

are members of ATPF. In this occassion, Delegation

anggota ATPF. Pada kesempatan ini, Delegasi RI

of Indonesia was led by Expert Staff to the Minister

dipimpin oleh Staf Ahli Menteri Perdagangan

for Trade Diplomacy (Ministry of Trade) who was

Bidang Diplomasi Perdagangan, Kemendag yang

accompanied by Commercial Attaché of New Delhi,

didampingi oleh Atase Perdagangan pada KBRI

Deputy Director of ITPC Chennai, and Head of

New Delhi, Wakil Kepala ITPC Chennai dan Kepala

Europe Section Directorate of Export Development

Seksi Eropa-Dit.KPE, Ditjen PEN.

Cooperation – DGNED.

72


Kerjasama Pengembangan Ekspor

Export Development Cooperation

Pada pertemuan ini, 6 (enam) TPO anggota

In this meeting, 6 TPOs as well as members of

ATPF yaitu China Council for the Promotion of

ATPF such as China Council for the Promotion of

International Trade (CCPIT), Directorate General

International Trade (CCPIT), Directorate General

of National Export Development (DGNED),

of National Export Development (DGNED), Macao

Macao Trade and Investment Promotion

Trade and Investment Promotion Institute (IPIM),

Institute (IPIM), JETRO, KOTRA, Malaysia External

Japan External Trade Organization (JETRO), Korea

Trade Development Cooperation (MATRADE)

Trade Promotion Corporation (KOTRA), and

memaparkan presentasi untuk topik “Relevance of

Malaysia External Trade Development Cooperation

Regional Trade Agreements and the Role of TPOs”

(MATRADE) brought a presentation with topic

dan untuk 1 (satu) TPO yaitu Hong Kong Trade

“Relevance of Regional Trade Agreements and

Development Council (HKTDC) menyampaikan

the Role of TPOs”. While one TPO, Hong Kong

paparan untuk topik “European Recession – Effects

Trade Development Council (HKTDC) brought a

on Asia’s International Trade – Case Studies”.

presentation with topic “European Recession – Effects on Asia’s International Trade – Case Studies”.

Dalam presentasi tersebut, semua TPO

All TPOs in their presentation argued that regional

menyampaikan bahwa Regional Cooperation

cooperation is important and advantageous for

dinilai sangat penting dan menguntungkan bagi

countries in related region. Moreover, DGNED has

negara di kawasan terkait. Dalam presentasinya

stated that in order to face PTA , TPOs have an

DGNED menyatakan bahwa dalam menghadapi

important role to translate the issue of business

PTA, para TPO memiliki peranan penting dalam

complexities to stakeholders, so that entrepreneurs

menterjemahkan isu mengenai business

can take the maximum benefits from their trade

complexities pada stakeholders sehingga para

activities.

pelaku usaha dapat memperoleh keuntungan yang maksimal dalam aktivitas perdagangannya.


73

74


Pelayanan Informasi Pasar Ekspor

Export Information Service Dalam rangka meningkatkan peran Kementerian

In order to improve the role of Ministry of Trade

Perdagangan c.q. Ditjen PEN sebagai penyedia

c.q. DGNED as a provider of trade information for

informasi perdagangan bagi para pelaku usaha

business society specifically Indonesian exporters

terutama para eksportir maupun calon eksportir

and potential exporters, in 2013 DGNED set two

Indonesia, pada tahun 2013 Ditjen PEN menyusun 2

kinds of information:

(dua) jenis informasi, yaitu: 1. Market Brief

1. Market Brief

Kajian mengenai kondisi pasar tujuan ekspor

Market brief is a study of export destination

serta potensi, segmentasi, selera dan perilaku

conditition, potency, segmentation, consumer

konsumen, peraturan ekspor – impor dan juga

preference and behavior as well as export-import

hambatan-hambatan yang mungkin akan dihadapi

regulations and barriers that could be challenging

para eksportir Indonesia dalam memasuki pasar

the Indonesian exporters in order to enter the

tujuan ekspor tersebut. Kajian Market Brief disusun

market. This market brief is composed based on a

berdasarkan desk research.

desk research.

Pada tahun 2013, Ditjen PEN baik melalui Dit. P2IE,

In 2013, DGNED through Directorate of Market

Atase Perdagangan dan ITPC telah menyusun

Development and Export Information (DMDEI),

sebanyak 321 Market Brief yang terdiri dari 12

Trade Attachés, and ITPCs had compiled 321 market

Market Brief disusun oleh Dit. P2IE, 115 Market Brief

briefs. In detail, 12 market briefs were compiled by

disusun oleh Atase Perdagangan, dan 194 Market

DMDEI, 115 market briefs by Trade Attachés, and

Brief disusun oleh ITPC.

194 market briefs by ITPCs.

Jika dibandingkan dengan target awal tahun,

Compared to the target, the number of market

tingkat capaian jumlah penyusunan Market Brief

briefs in 2013 achieved 96.69% of the target. It was

tahun 2013 hanya mencapai 96,69%. Hal ini

due to vacant positions of Commercial Attachés, so

disebabkan beberapa posisi Atase Perdagangan

those influenced the overall DGNED’s performance

yang belum terisi sehingga mempengaruhi

achievement. Eventhough this achievement did

pencapaian kinerja Ditjen PEN secara keseluruhan.

not reach the target, the number of market briefs

Meskipun pencapaian kinerja tidak sesuai dengan

in 2013 increased significantly, as much as 273.26%

target, jumlah informasi Market Brief tahun 2013

compared to last year’s number (86 market briefs).

mengalami peningkatan yang sangat signifikan yaitu mencapai 273,26% dari jumlah Market Brief yang dihasilkan pada tahun 2012 sebanyak 86 buah.


75

2. Market Intelligence

2. Market Intelligence

Kegiatan ini merupakan pengamatan langsung

Market intelligence is an activity of directly

terhadap pasar produk potensial, segmen pasar,

observing the markets of potential products,

strategi pesaing, dengan melihat kondisi negara

market segmentation and competitor’s strategy

target pasar untuk melakukan kegiatan penetrasi

of a country in which Indonesian export products

pasar produk Indonesia. Hasil Market Intelligence

could penetrate the market. The result of market

akan didiseminasikan secara daring/on-line dan

intelligence will be disseminated both online

luring/off-line agar dapat diketahui oleh pelaku

and offline in order to be noticed by the business

usaha.

society.

Kegiatan ini juga bertujuan untuk

This activity is also aimed as a means for

pengkoordinasian dan pembinaan di bidang

coordinating and supervising functions in the

pengembangan ekspor dan memberikan

field of export development as well as providing

informasi yang dibutuhkan dunia usaha khususnya

information needed by the business society

mengetahui potensi dan segala aspeknya tentang

specifically in terms of Indonesian potential

produk terkait terutama produk dari Indonesia.

products including the related aspects.

Ditjen PEN, baik melalui Direktorat Pengembangan

DGNED through Directorate of Market

Pasar dan Informasi Ekspor (Dit. P2IE) maupun Atase

Development and Export Information (DMDEI),

Perdagangan dan Indonesian Trade Promotion

Trade Attachés, and ITPCs had compiled 46 books of

Centre (ITPC), pada tahun 2013 telah menyusun

market intelligence in 2013. This number increased

kajian Market Intelligence sejumlah 46 buku.

significantly as much as 176.47% compared to last

Jumlah Market Intelligence yang dihasilkan oleh

year’s number which was only 12 books.

Ditjen PEN pada tahun 2013 mengalami kenaikan yang cukup signifikan yaitu sebesar 176,47% dibandingkan capaian tahun 2012 yang hanya sebanyak 12 buah Market Intelligence.

Pelayanan Inquiries

Inquiry Service

Tuntutan pembeli luar negeri yang mencari produk

Demands coming from overseas buyers looking

Indonesia semakin besar, sehingga diperlukan

for Indonesian products are becoming greater

peningkatan pelayanan informasi terutama dalam

than before; thus it is necessary to improve the

hal sumber data/informasi. Pengembangan sistem

quality of information services specifically in terms

informasi diorientasikan untuk memberikan

of data or information sources. The development

pelayanan informasi ekspor kepada dunia usaha

of information system is oriented to provide the

secara cepat, baik di dalam maupun di luar negeri.

business society with export information either

Terkait dengan hal tersebut, telah dioperasikan

in domestic or overseas. Regarding that matter,

aplikasi program otomatisasi secara terintegrasi

DGNED has operated an integrated automatic

untuk pemberian informasi hubungan dagang,

application program in order to provide the trade

76


Pelayanan Dunia Usaha

Service for Business Society

yang juga dapat digunakan oleh pengguna di

information that could be used by the users in

Ditjen PEN dan di seluruh perwakilan perdagangan

DGNED environment as well as all Indonesian

RI di luar negeri (Atdag & ITPC).

trade representatives overseas (Trade Attachés and ITPCs).

Tujuan pelayanan inquiries adalah untuk

The aims of inquiry services are to provide the

memberikan layanan informasi hubungan dagang

importers or potential foreign buyers interested in

dari importir/calon pembeli luar negeri yang

Indonesian export products with trade information

berminat dengan produk ekspor Indonesia serta

as well as to serve the Indonesian exporters asking

melayani permintaan informasi dari eksportir

for information regarding the buyers and export

dalam negeri terkait dengan informasi pembeli

promotion of their products.

dan promosi ekspor bagi produk masing- masing perusahaan. Pada tahun 2013, Ditjen PEN Kementerian

In 2013, DGNED received 10,331 inquiries or as

Perdagangan memperoleh inquiry sebanyak

much as 129.14% of the target (8,000 inquiries).

10.331 inquiries dengan capaian sebesar 129,14% dari target yang ditetapkan yaitu sebanyak 8.000

inquiries. Perolehan inquiry tahun 2013 dibagi menjadi 3

Based on the source of origin, this year’s inquiries

(tiga) kategori menurut asal perolehannya yaitu

could be classified into 3 categories: 2,573 inquiries

sebanyak 2.573 inquiries atau 24,91% diperoleh dari

or 24.91% of the total amount were coming from

kegiatan promosi yang dilakukan oleh Ditjen PEN

promotion activities conducted by DGNED both

baik di dalam maupun di luar negeri; 5.645 inquiries

domestic and overseas; 5,645 inquiries (54.64%)

(54,64%) diperoleh dari ITPC; dan sebanyak

were from ITPCs; and 2,113 inquiries (20.45%) were

2.113 inquiries (20,45%) didapatkan dari aplikasi

from inquiry service application.

pelayanan inquiry.

Customer Service Center (CSC)

Customer Service Center (CSC)

Customer Service Center (CSC) merupakan salah

Customer Service Center or CSC is one of DGNED’s

satu kegiatan pelayanan prima dan terpadu yang

integrated excellent services for the business

diberikan Ditjen PEN kepada dunia usaha. CSC

society. CSC is aimed to optimize the buyer visits

bertujuan untuk memanfaatkan secara optimal

to Indonesia, thus these visits will be more efficient

kunjungan buyer ke Indonesia, sehingga kunjungan

in making a business contact with Indonesian

buyer tersebut lebih efisien dalam menghasilkan

exporters. The CSC services to the buyers are

kontak dagang dengan eksportir Indonesia.

starting from airport pick-up service to company

Pelayanan CSC kepada buyer dilakukan mulai

visit arrangement.

dari penjemputan di bandara hingga mengatur kunjungan langsung ke perusahaan (company

visit).


77

78


Pengembangan Kapasitas Pelaku Ekspor melalui Pendidikan dan Pelatihan

Capacity Building of Indonesian Eksporters through Education and Training

Salah satu tugas utama Ditjen PEN melalui Balai

One of DGNED’s main duties through Indonesian

Besar Pendidikan dan Pelatihan Ekspor Indonesia

Export Training Center (IETC) is translating the

(BBPPEI) adalah menerjemahkan prioritas kegiatan

prioritized activities in the field of capacity

di bidang pembangunan kapasitas (capacity

building and society education by focusing on

building) dan pendidikan masyarakat dengan

quality development and improvement of human

memfokuskan diri pada pengembangan dan

resources specifically in international trade sectors.

peningkatan mutu Sumber Daya Manusia (SDM) bagi kalangan dunia usaha di sektor perdagangan internasional. Kegiatan pendidikan dan pelatihan ekspor yang

Activities of export education and training

diadakan oleh Ditjen PEN melalui Balai Besar

conducted by DGNED through IETC are classified

PPEI dapat dikelompokkan ke dalam 7 (tujuh)

into 7 (seven) training fields: International Trade;

bidang pelatihan yaitu Perdagangan Internasional,

Product Development; Export Financing and

Pengembangan Produk, Pembiayaan dan

Payment; Export Promotion & Communication;

Pembayaran Ekspor, Promosi/Komunikasi Ekspor,

Export Marketing Strategy; Quality Management;

Strategi Pemasaran Ekspor, Manajemen Mutu, dan

and Distributor Selection.

Pemilihan Distributor. Untuk meningkatkan efektifitas penyerapan

In order to improve the effectivity of learning

materi yang diajarkan, maka pelaksanaannya

materials, various methods are implemented such

dilakukan melalui metode tatap muka di kelas

as in-class activity, distance learning (via video

dan pembelajaran jarak jauh (Distance Learning)

conference), practice in class (using internet),

melalui Video Conference, dan juga melalui

export simulation, practice in laboratory, and field

praktek di kelas melalui internet, simulasi ekspor,

study (company visit).

praktek di laboratorium dan observasi lapangan/

Forms of training are regular training, contractual

kunjungan keperusahaan (field study). Sedangkan

(self-financed) training, and segmented training

penyelenggaraan pelatihan dilakukan melalui

taking place in IETC building or other places.

pelatihan reguler, pelatihan kontraktual/swadana, segmented training dilaksanakan di gedung BBPPEI maupun kerjasama dengan pihak lain. Sepanjang tahun 2013, Ditjen PEN melalui BBPPEI

During the year of 2013, DGNED through IETC

telah merencanakan program pelatihan sebanyak

has planned 135 batches of training program in

135 angkatan di mana 50 angkatan di antaranya

which 50 batches were organized in Jakarta (target

dilaksanakan di pusat dengan target peserta

of participants as many as 1,966 people) and 85

sebanyak 1.966 orang dan 85 angkatan akan

batches were organized in several regions (target of

dilaksanakan di berbagai daerah dengan target

participants as many as 2,540 people).

peserta sebanyak 2.540 orang.


79

Penutup

Closing Sepanjang tahun 2013 telah dilaksanakan berbagai program dan kegiatan pengembangan ekspor terpadu

During the year of 2013, DGNED has conducted various programs and integrated export development activities

Ditjen Pengembangan Ekspor Nasional yang

Directorate General of National Export

memiliki tugas pengkoordinasian dan pembinaan

Development tasked with responsibilities in

di bidang pengembangan ekspor nasional,

coordinating and supervising in the field of national

telah melaksanakan program dan kegiatan

export development has conducted several

pengembangan ekspor terpadu yang meliputi:

programs and integrated export development

peningkatan pelayanan informasi ekspor

activities such as: improving export information

kepada dunia usaha, mengintensifkan kegiatan

services to business society; intensifying Indonesian

promosi produk Indonesia di luar negeri dengan

products promotion overseas by actively facilitating

mengikutsertakan dunia usaha secara aktif

the Indonesian entrepreneurs in international trade

dalam pameran dagang internasional (trade

fairs; managing trade missions and investment

fair), mengirimkan misi dagang dan investasi

to targeted markets; holding workshops and

ke target-target pasar, mengadakan kegiatan

trainings of product development; and organizing

workshop/pelatihan pengembangan produk, dan

an international trade fair domestically. In addition,

menyelenggarakan pameran produk ekspor di

DGNED has conducted other related activities

dalam negeri. Demikian pula pemberian bimbingan

such as: providing export supervision and

dan konsultasi ekspor kepada pengusaha UKM,

consultancy; boosting the quality improvement;

mendorong peningkatan kualitas, desain produk

improving the export product design by asking

ekspor dengan bantuan tenaga ahli, meningkatkan

the experts; increasing the inquiries; supporting

permintaan hubungan dagang (inquiry) kepada

the development of marketing networks and

dunia usaha, mendorong pengembangan jaringan

cooperation in overseas; and export trainings.

dan kerjasama pemasaran di luar negeri, serta

The executions of export development programs

kegiatan pelatihan ekspor.

have positively contributed to non-oil-and-gas export improvement efforts.

80


Pelaksanaan Program pengembangan ekspor

Although the outcomes are not optimum yet, the

tersebut sedikit banyak telah memberikan

executions of export development programs more

kontribusi positif bagi upaya peningkatan ekspor

or less have positively contributed to non-oil-and-

non migas

gas export improvement efforts.

Meskipun hasil yang dicapai belum optimal,

It is reflected on the results of promotion activities;

namun pelaksanaan program pengembangan

acquired inquiries; enacted several Memorandums

ekspor tersebut sedikit banyak telah memberikan

of Understanding with related parties; and

kontribusi positif bagi upaya peningkatan ekspor

enthusiasm of business society in participating in

non migas. Hal ini antara lain tercermin dari hasil

several product development activities. Moreover,

penyelenggaraan kegiatan promosi, perolehan

it is also reflected on the increase of export

inquiries, terwujudnya kerjasama (Naskah

information flows to business society as well as

Kesepahaman/MoU) antara berbagai pihak terkait,

Indonesian product information to foreign buyers.

dan antusiasme dunia usaha dalam berpartisipasi pada sejumlah kegiatan pengembangan produk. Demikian pula, meningkatnya arus informasi ekspor kepada dunia usaha dan informasi produk Indonesia kepada pembeli luar negeri.

Optimalisasi kelembagaan sekaligus mempertajam prioritas program dipandang perlu dalam menghadapi tantangan yang semakin berat

Institutional optimization and prioritized program enhancement are necessary in order to face the greater challenges

Sejalan dengan upaya peningkatan ekspor non

In line with the efforts of non-oil-and-gas export

migas, dan memperhatikan tantangan global

development and consideration of the greater

yang semakin berat, maka pada tahun 2013 Ditjen

global challenges, in 2012 DGNED has taken

PEN memandang perlu melakukan optimalisasi

into account the importance of institutional

kelembagaan sekaligus mempertajam prioritas

optimization as well as prioritized program

program. Dalam hubungan ini, lingkup kegiatan

enhancement. Related to those matters,

yang telah dan akan ditingkatkan mencakup

DGNED’s activities either current or future

Pengembangan Produk guna meningkatkan daya

include Product Development to increase the

saing global; Pengembangan Pasar; Promosi Ekspor,

global competitiveness; Market Development;

Pelatihan Ekspor, serta Peningkatan Pelayanan

Export Promotion; and Export Training as well

Informasi, di samping kegiatan penunjang yang

as Information Service Improvement and other

diperlukan.

supporting activities.


81

Rencana Kegiatan Promosi Ditjen PEN Tahun 2014

Promotion Activities Planning of DGNED in 2014

82



83

Atase Perdagangan & Indonesian Trade Promotion Center (ITPC) Trade Attaches & ITPC 1. AUSTRALIA - CANBERRA

11. FRANCE - PARIS

20. ITALY - MILAN

Indonesian Commercial Attache



Indonesia Embassy. 8 Darwin Avenue.

Indonesian Embassy 47-49.

via vittor Pisani. 8 - 6 Piano 20124 Milano

yarralumia A.C.T 2600

Rue Cortambert 75116

(MI) - Italia Indonesian Trade Promotion Center

Canberra - Australia

Paris - France

(ITCP) Milan. Italy

Phone : (61-2) 62508654

Phone : (33-1) 45030760 (418). 45044872

Phone : +39 02 3659 8182

Fax : (61-2) 62730757

Fax : (33-1) 45045032. 40727063

Fax : +39 02 3659 8191

Website : www.kbri-canberra.org.au

Website : www.amb-indonesie.fr

Website : www.itpcmilan.com

2. AUSTRALIA - SYDNEY

12. FRANCE - LYON

21. JAPAN - TOKYO




60 Pitt Street Level 2nd Sydney

L’ European - 19 bld

Indonesian Embassy. 5-2-9.

Phone : (61-2) 925.28783

Euge ne Deruelle - 69003 Lyon

Higasi Gotanda Shinagawa-ku Tokyo 41-0022 - Japan

Fax : (61-2) 925.28784

Phone : +33 4 78606278

Phone : (81-3) 34414201. 34470596 (81-3) 34471697

Website : www.itpcsydney.com

Fax : +33 4 78606314

3. BELGIUM - BRUSSElS

13. GERMAN - BERLIN




ITM 4-J-8. Asia and Pacific Trade Center. 2-1-10 Nanko Kita.

Indonesian Mission to the European Union Boulevard

Indonesian Embassy.

Suminoe-ku Osaka - Japan

de la Woluwe 38 1200 Brussels - Belgium

Lehrter Strasse 16-17 10557

Phone : (81-6) 66155350

Phone : (32-2) 7790915

Berlin - Germany

Fax : (81-6) 66155351

Fax : (32-2) 7728190

Phone : (49-30) 4780700

Website : www.itpc.or.jp

22. JAPAN - OSAKA

Fax : (49-30) 47807209. 44737142 4. BRAZIL - SAO PAULO

Website : www.kbri-berlin.org

23. SOUTH KOREA - SEOUL Indonesian Commercial Attache

Indonesian Trade Promotion Center (ITPC) Edificio Park Lane Conj III Alameda Santos

14. GERMAN - HAMBURG

Indonesian Embassy. 55 yoido-dong.

No. 1787 Cerbueira Cesar.


youngdeoungpo-ku

CEF 01419.002 Sao Paulo - Brazil

Indonesian Trade Promotion Center Multi -

Seoul - South Korea

Phone : (55-11) 32630472

Buro-Service.

Phone : (82-2) 7835371. 7835372

Fax : (55-11) 32538126

Glokengisserwall 17

(82-2) 7804280. 7837750

Website : www.itpcsp.com.br

20095 Hamburg - Germany

Website : www.indonesiaseoul.org

Phone : (49-40) 33313-333 5. CANADA - OTTAWA

Fax : (49-40) 33313-377

24. KOREA SELATAN - BUSAN


Website : www.ecos-office.com/hamburg

Indonesian Trade Promotion Center (ITPC) Part Of 1st Fl. Korea Express Building. # 1211

Indonesian Embassy 55 Parkdale Avenue Ottawa

15. HONGKONG

- 1. Choryang Dong.

ON K1y 1E5 - Canada


Dong-Gu. Busan

Phone : (1-613) 7241100 (306)

Indonesian Consulate General.

Phone : (051)-4411708

Fax : (1-613) 7241105.7244959

127-129 Leighton Road.

Fax : (051)-4411629

Website : www.indonesia-ottawa.org

6-8 Keswick Steer. Causeway Bay - Hongkong Phone : (85-2) 28904421. 28902481

25. MALAYSIA - KUALA LUMPUR

6. CANADA - VANCOUVER

(85-2) 28950139

Indonesian Commercial Attache Indonesian Embassy.


Website : www.kjrihkg.org.hk

No. 233 Jalan Tun Razak 50400 Kuala Lumpur. P.O.Box 10889 - Malaysia

1500 West Georgia. vancouver BC v6G 2Z6 Phone : +1 778 373 - 4916 Fax : +1 604 685 - 1520

16. HUNGARY - BUDAPEST

Phone : (60-3) 21452011. 21421151

Website : www.indonesiavancouver.org

Indonesian Trade Promotion Center

Fax : (60-3) 21417908. 21448407

1051 Budapest. Zsilinszky ut 12. 4 Floor No. 409.

Website : www.kbrikl.org.my

7. CHILE - SANTIAGO

Budapest - Hungary


Phone : (36-1) 3176382

26. MEXICO - MEXICO CITY

Nueva Tajamar 481, Torre Sur, OF. 706

Fax : (36-1) 2660572


Las Condes, Santiago

Website : www.indonesia.hu/itpc.htm

CENIT PLAZA Arquimedes. Office: 105 Lago Arquimedes No. 130 Polanco.

Phone : (56-2) 441094 17. INDIA - NEW DElHI

Del. Miguel Hidalgo 11570 Ciudad De Mexico


Phone : (52-55) 5083 6055. 5083 6057

8. CHINA - BEIJING

Indonesian Embassy 50-A Kautilya Marg.

Fax : (52-55) 5083 6056

Indonesian Commercial Attache Indonesian Embassy.

Chanakyapuri. New Delhi - India

Dongzhimenwai Dajie

Phone : (91-11) 26114100

27. NETHERlAND - DEN HAAG

No. 4 Cl. Beijing - China

Fax : (91-11) 26885460. 26886763


Phone : (00861) 65324748. 65325488-3014

Website : www.indonesianembassy.org.in

Indonesian Embassy 8. Tobbias Asserlaan 8

Fax : (56-2) 441-495

2517 KC Den Hag - The Netherland

Fax : (00861) 65325368 Website : www.indonesia.cn

18. INDIA - CHENNAI

Phone : (31-70) 3108100. 3108177

www.indonesianembassychina.com


Fax : (31-70) 3643331

Ispahani Center - 2nd Floor 123/124. 9. DENMARK - COPENHAGEN

Nungambakkan High Road. Chennai

28. NIGERIA - LAGOS


Phone : +91-44-4208 9196


Indonesian Embassy. Orehoj Alle 1. 2900

Fax : +91-44-4208 9197

5 Anifowoshe Street victoria Island. Lagos

Hellerup Copenhagen - Denmark

Website : www.itpcchennai.com

Phone : (234-1) 261 - 4601 Fax : (234-1) 261 3301

Phone : (45-39) 624422 (215), 624483 Fax : (45-39) 624483

19. ITALY - ROME

Website : www.kbricph.dk

Indonesian Commercial Attache Indonesian Embassy. via Campania 53-55

29. PHIlIPPINES - MANILA

10. EGYPT - CAIRO

00187 Rome - Italy



Phone : (39-6) 4200911

Indonesian Embassy 185. Salcedo Street.

Indonesian Embassy 13.

Fax : (39-6) 4880280. 4428

Legaspi village. Makati City Metro

Aisha Taimouria Street.

Website : www.indonesianembassy.it

Manila - The PhilIppines

Garden City - Egypt

Phone : (63-2) 8925061

Phone : (20-2) 7944698

Fax : (63-2) 8925878. 8674192

Fax : (20-2) 7962495 Website : www.indocairo.org

84

Website : www.itpclagos.com


Regional Export Training & Promotion Center (RETPC) 30. RUSSIA - MOSCOW

39. United Arab Emirates - DUBAI

1. EAST JAVA - SURABAYA



Jl. Kedung Doro No. 86-90, Surabaya

Indonesian Embassy Apt. 76. Entr. 3 Korovy val 7

Al Masraf Tower 4 Floor. No.403. Baniyas Street.

http://www.retpceastjava.go.id

Moscow 117049 - Rusia

Deira. P.O.Box 41664. Dubai - UAE Dubai U.A.E

Phone : (031) 5345650 / 5343807

Phone : (7-495) 2385281. 2383014

Phone : (971-4) 2278544

Fax : (031) 5345650 / 5321601

Fax : (7-495) 2385281

Fax : (971-4) 2278545 2. SOUTH KALIMANTAN - BANJARMASIN

Website : www.itpcdubai.ae 31. SAUDI ARABIA - RYADH

Jl. D.I. Panjaitan No. 41, Banjarmasin


40. UNITED KINGDOM - LONDON

Phone : (0511) 3353844

Indonesian Embassy. Riyadh Diplomatic Quarter.


Fax : (0511) 3353944

PO. Box. 94343 Riyadh 11693 - Saudi Arabia

Indonesian Embassy. 38.

Phone : (966-1) 4882800

Grosvenor Square London

3. SOUTH SULAWESI - MAKASSAR

Fax : (966-1) 4882966

W 1 K 2HW - United Kingdom

Jl. DR. Sam Ratulangi No. 93, Makassar

Website : www.kbri-riyadh.org.sa

Phone : (44-20) 72909613. 74997881

Phone : (411) 870100 / 870101

Fax : (44-20) 74957022

Fax : (411) 870050

Website : www.indonesianembassy.org.uk

http://www.retpcsouthsulawesi.go.id/

32. SAUDI ARABIA - JEDDAH

[email protected]

Indonesian Trade Promotion Center (ITPC) Al-mualifin St. Al-Rehab District/5 PO Bo 10,

41. United States of America -

Jeddah 21411

WASHINGTON DC

4. NORTH SUMATERA - MEDAN

Phone : +996-2-6711271


Jl. Iskandar Muda No. 272,

Fax : +966-2-670205

Indonesian Embassy. 2020 Massachusetts

Medan Phone : (061) 4151876

Avenue. N.W. Washington DC 20036 - USA

Fax : (061) 4151876

33. SINGAPORE - SINGAPORE

Phone : (1-202) 7755350. 7755200 (350)


Fax : (1-202) 7755354. 7755365

5. WEST NUSA TENGGARA - MATARAM

Indonesian Embassy.7 Chatswaorth Road

Website : www.inatrade-use.org

Jl. Langko No. 62, Mataram Phone : (0370) 633166

Singapore 249761 - Singapore Phone : (65)67375420. 68395458

42. United States of America - LOS ANGELES

Fax : (65) 6737 5037. 67352027


Website : www.kbrisingapura.com

Indonesian Trade Promotion Center. 3457.

Fax : (0370) 633736

Wilsire Blvd. Suit 101 34. SOUTH AFRICA - JOHANNESBURG

Los Angeles. CA 90010 - USA


Phone : (1-213) 3877041

7th Floor The Forum, 2 Maude Street

Fax : (1-213) 3877047

Sandton - Johannesburg, RSA

Website : www.itpcla.org

Phone : (2711) 8846249 Fax : (2711) 8846242

43. United States of America - CHICAGO

Website : www.itpcjohannesburg.com

Indonesian Trade Promotion Center (ITPC) 70 West Erie Street, 3rd Fl. Chicago,IL 60610

35. SPAIN - MADRID

Phone : (312) 6402463


Fax : (312) 6402648

Indonesian Embassy. 65. Calle de Agastia 28043

Website : www.itpcchicago.com

Madrid - Spain Phone : (34-91) 4130294. 4130394

44. TAIWAN - TAIPEI

Fax : (34-91) 4157792. 4138994

Kepala Kantor Dagang dan Ekonomi

Website : www.embajadadeindonesia.es

Indonesia di Taiwan (KDEI) (Indonesian Economic and Trade Office to

36. SPAIN - BARCELONA

Taiwan)


6F. No.550. Ruei Guang Road. Neihu District

Cale Aribau 250. BJ - 08006.

Taipei 144. Taiwan. ROC

Barcelona - Spain

Phone : (+886-2) 87526170

Phone : +34 934 144 662

Fax : (+886-2) 8752-3587

Fax : +34 934 146 188

Website : www.kdei-taipei.org

Website : www.itpcbcn.com 37. SWISS - GENEVE Indonesian Commercial Attache Indonesian Permanenet Mission on te United Nations And Other International Organization. 16. Rue de Saint Jean 1203 Geneve - Switzerland. P.O.Box 2271. 1211 Geneve 2 Phone : (41-22) 3455733 Fax : (41-22) 3383397 Website : www.indonesia-bern.org 38. THAILAND - BANGKOK Indonesian Commercial Attache Indonesian Embassy. 600-602 Pitchburi Road. Payathai. P.O.Box 1318 Bangkok 10400 - Thailand Phone : (66-2) 2551264 Fax : (66-2) 2551264. 2551267 Website : www.kbri-bangkok.com


85

Directorate General of National Export Development Ministry of Trade of Republic of Indonesia Main Building 3rd, 4th, 13th, 14th Floor Jl. M.I. Ridwan Rais No. 5 Jakarta 10110 Indonesia Phone: (62) 021 - 23528640 Fax: (62) 021 - 23528650

Report on Export Development 2013

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