Report on Export Development DGNED

Report on Export Development 2015 - DGNED

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06 08 10 14 NAWA CITA

VISI DAN MISI

PRAKATA

RANGKAIAN PERISTIWA

NAWA CITA

VISION AND MISSIONS

FOREWORD

HIGHLIGHTS

30 32 38 60

ARAH KEBIJAKAN DAN

KINERJA EKSPOR 2015

PENGEMBANGAN PROMOSI

PENGEMBANGAN

STRATEGI DITJEN PEN

EXPORT PERFORMANCE

DAN PENCITRAAN

PRODUK EKSPOR

THE ORIENTATION OF

IN 2015

PROMOTION AND BRANDING

EXPORT PRODUCT

DEVELOPMENT

DEVELOPMENT

DGNED’S POLICY AND STRATEGY


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30 18 22 26

TUJUAN STRATEGIS

TUGAS POKOK

STRUKTUR OGRANISASI

SASARAN STRATEGIS

STRATEGIC OBJECTIVES

DAN FUNGSI

ORGANIZATIONAL

DITJEN PEN

MAIN DUTIES AND

STRUCTURE

STRATEGIC GOALS OF DGNED

FUNCTIONS

66 70 74 76 KERJASAMA

PELAYANAN DUNIA

PENDIDIKAN DAN

PENUTUP

PENGEMBANGAN EKSPOR

USAHA

PELATIHAN EKSPOR

CLOSING

EXPORT DEVELOPMENT

SERVICE FOR BUSINESS

EXPORT EDUCATION AND

COOPERATION

SOCIETY

TRAINING

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1. Menghadirkan kembali negara untuk

1. Returning the state to its task of

melindungi bangsa dan memberikan

protecting all citizens and providing a

rasa aman pada seluruh warga negara.

safe environment.

2. Membuat pemerintah tidak absen

2. Make the government is not sidelined

dengan membangun tata kelola

by developing clean, effective, trusted

pemerintahan yang bersih, efektif,

and democratic governance.

demokratis, dan terpercaya. 3. Membangun Indonesia dari pinggiran dengan memperkuat daerah-daerah dan desa dalam kerangka negara kesatuan. 4. Menolak negara lemah dengan

3. Build Indonesia from the periphery to strengthen these areas and villages within the framework of unitary state. 4. Rejecting a weak country by reforming the system and carry out the

melakukan reformasi sistem dan

corruption-free, dignified, and reliable

penegakan hukum yang bebas korupsi,

law enforcement.

bermartabat, dan terpercaya. 5. Meningkatkan kualitas hidup manusia Indonesia. 6. Meningkatkan produktivitas rakyat dan daya saing di pasar internasional.

5. Improve quality life of Indonesian people. 6. Increasing people productivity and competitiveness in international market.


7. Mewujudkan kemandirian ekonomi dengan menggerakkan sektor strategis ekonomi domestik. 8. Melakukan revolusi karakter bangsa. 9. Memperteguh Ke-Bhinekaan dan memperkuat restorasi sosial Indonesia.

7. Promoting economic independence by developing domestic strategic sectors. 8. Overhauling the character of the nation. 9. Strengthening the spirit of “unity in diversity” and social reform.

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Visi Kementerian Perdagangan

Vision of Ministry of Trade

“Perdagangan sebagai Sektor Penggerak

“Trade as the driver of economic growth

Pertumbuhan dan daya Saing Ekonomi

and competitiveness as well as the

serta Pencipta Kemakmuran Rakyat yang

creator of equitability and prosperity for

Berkeadilan”.

Indonesian people”.


Thomas Trikasih Lembong Menteri Perdagangan Republik Indonesia Minister of Trade of the Republic of Indonesia

Misi Ditjen PEN

Missions of DGNED

Mengembangkan dan mempromosikan ekspor

Developing and promoting the Indonesian non-

non migas dengan melakukan langkah-langkah

oil-and-gas export by conducting the following

sebagai berikut :

activities:

1. Meningkatkan kinerja diversifikasi pasar tujuan ekspor secara berkualitas. 2. Meningkatkan kinerja diversifikasi produk ekspor secara berkualitas. 3. Meningkatkan pencitraan Indonesia ke pasar internasional.

1. Improving the quality of diversification in export target market performance. 2. Improving the quality of diversification in export products performance. 3. Improving the image of Indonesia in the international market.

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Dalam rangka peningkatan ekspor,

In order to improve the export performance,

kebijakan dan langkah-langkah yang

Ministry of Trade c.q. Directorate-General of

ditempuh Kementerian Perdagangan c.q.

National Export Development (DGNED) is

Direktorat Jenderal Pengembangan Ekspor

taking into account the policies and actions

Nasional (Ditjen PEN) diprioritaskan pada

which are prioritized to expand the export

upaya perluasan pasar ekspor terutama ke

market, particularly to non-traditional

pasar-pasar non tradisional (diversifikasi

markets (market diversification). The efforts

pasar) dengan mengintensifkan promosi

include intensifying export promotion;

ekspor, peningkatan akses informasi

improving information access to business

kepada dunia usaha khususnya UKM,

society, specifically to Small and Medium

pengembangan kelembagaan ekspor, serta

Sized Enterprises (SMEs); developing export

usaha-usaha peningkatan kemampuan dan

institutions; and building the capacity and

profesionalisme dunia usaha khususnya UKM

professionalism of Indonesian business society,

untuk memasuki pasar global.

particularly the SMEs in order to enter the global market.


Neraca perdagangan Januari-Desember

The trade balance of January-December

2015 menunjukkan surplus sebesar USD 7,59

2015 period showed a deficit of US$ 7.59

miliar yang terdiri dari surplus nonmigas

billion comprised of non-oil-and-gas surplus

sebesar USD 13,65 miliar dan defisit neraca

of US$ 13.65 billion and oil-and-gas deficit of

migas sebesar USD 6,06 miliar. Surplus

US$ 6.06 billion. The non-oil-and-gas surplus

nonmigas di tahun 2015 meningkat 21,40%

in 2015 has increased 21.40% compared with

dibanding tahun lalu yang hanya mencapai

last year’s which amounted to US$ 11.24

USD 11,24 miliar.

billion.

Jika dibandingkan dengan nilai ekspor tahun

Compared to last year’s export value, this

sebelumnya yang mencapai nilai USD 175,98

year’s export value had a decrease of 14.60%,

miliar, nilai ekspor tahun 2015 mengalami

from US$ 175.98 billion to US$ 150.28 billion.

penurunan sebesar 14,60% menjadi USD

This value comprised of non-oil-and-gas

150,28 miliar. Ekspor tersebut terdiri dari

export amounting to US$ 131.73 billion

ekspor nonmigas sebesar USD 131,73 miliar

(decreased 9.75% y.o.y) and oil-and-gas

(turun 9,75% y.o.y) dan ekspor migas sebesar

export amounting to US$ 18.55 billion

USD 18,55 miliar (turun 38,20% y.o.y).

(decreased 38.20% y.o.y).

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Penurunan ekspor nonmigas Indonesia pada

Decreasing in Indonesia’s non-oil-and-gas

tahun 2015 dipengaruhi oleh penurunan

export in 2015 was due to significant decreases

permintaan produk Indonesia yang cukup

in demand of Indonesian products from several

signifikan dari sejumlah negara mitra dagang

trade partner countries, such as China (-19.44%),

seperti Tiongkok (-19,44% y.o.y), Australia

Australia (-18.99% y.o.y), Italy (-18,09% y.o.y),

(-18,99% y.o.y), Italia (-18,09% y.o.y), Belanda

Netherland (-12.71% y.o.y), Singapore (-14.25%

(-12,71% y.o.y), Singapura (-14,25% y.o.y) dan

y.o.y) and Japan (-10.14% y.o.y).

Jepang (-10,14% y.o.y). Pertumbuhan ekspor diharapkan dapat

Indonesian export growth is expected to increase,

terkoreksi seiring dengan dilaksanakan

along with the implementation of export programs

berbagai upaya peningkatan ekspor oleh

and activities, conducted by both the government

pemerintah bersama-sama dengan pelaku

as well as business societies.

usaha. Pada tahun 2015, Ditjen PEN telah

In 2015, Ministry of Trade c.q. DGNED has

melaksanakan kegiatan promosi dagang

conducted trade promotion activities such as

berupa partisipasi pada pameran dagang

participation in trade fairs both overseas (19

baik di luar (19 kegiatan) maupun di dalam

activities) and domestic (6 activities), organization

negeri (6 kegiatan), penyelenggaraan Trade

of Trade Expo Indonesia 2015, trade missions (3

Expo Indonesia (TEI) 2015, pengiriman misi

activities), and reception of buying missions. In

dagang (3 kegiatan), serta penerimaan

addition, in order to serve the business society,

misi pembelian. Selain itu, guna melayani

DGNED has also opened the Indonesian Trade

dunia usaha, Ditjen PEN tetap membuka

Promotion Centers in 19 cities around the world,

kantor ITPC di 19 kota di seluruh dunia,

has developed marketing points in border area,

mengembangkan marketing point di daerah

has supervised Regional Export Training Centers

perbatasan, membina Pusat Promosi dan

in 5 cities in Indonesia, and has managed the

Pelatihan Ekspor Daerah (P3ED) di 5 kota

Customer Service Center.

besar di Indonesia, serta melaksanakan

Customer Service Center (CSC).


Akhir kata, besar harapan kami agar

In closing, we truly hope that this report

laporan ini dapat bermanfaat, khususnya

could be useful for business society, other

dalam memberikan gambaran kegiatan

government institutions, and general

pengembangan promosi ekspor yang telah

public in order to portray the national

dilakukan Ditjen PEN sepanjang tahun 2015,

export development activities managed by

baik bagi dunia usaha, instansi pemerintah,

DGNED during the year of 2015. Hopefully in

khalayak umum, maupun pihak-pihak

2016 DGNED can improve its performance

lainnya. Semoga di tahun 2015 ini, kinerja

in order to face the global economic

Ditjen PEN makin meningkat seiring dengan

challenges which become harder and more

tantangan perekonomian dan perdagangan

complicated.

yang makin berat dan kompleks. Jakarta, April 2016

Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan Director General of National Export Development Ministry of Trade

Jakarta, April 2016

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26 Februari - 1 Maret 2015 February 26th - March 1st, 2015

12 - 15 Maret 2015

March 12th – 15th, 2015

Partisipasi pada Indonesia Fashion Week (IFW) dengan menampilkan paviliun berisi 40 booth pada Zona Khusus Produk Muslim yang memamerkan karya desainer fesyen muslim yang telah memiliki konsep pengembangan produk dan merek, serta sangat potensial memasuki pasar global.

Partisipasi pada Indonesia International Furniture Expo (IFEX) dengan menampilkan paviliun yang mengusung tema “Trade with Remarkable Indonesia“ dengan konsep gallery. Pada partisipasi ini difasilitasi sebanyak 10 (sepuluh) perusahaan furnitur Indonesia.

Participation in the Indonesia International Furniture Expo (IFEX) by displaying a pavilion on the theme “Trade with Remarkable Indonesia” with the concept gallery. 10 (ten) Indonesian furniture companies are facilitated in this participation.

Participation in Indonesia Fashion Week (IFW) by displaying a pavilion contains 40 booth at the Special Zone of Muslim products exhibiting works of Muslim fashion designers who already have the concept of product and brand development, as well as the potential to enter global markets.

13 April 2015

April 13th, 2015

Penandatanganan Nota Kesepahaman dengan Asosiasi Pengusaha Indonesia (APINDO) mengusung tema “Pengembangan dan Pembinaan Pelaku Usaha Nasional dalam Upaya Peningkatan Ekspor dan Penguatan Pasar Dalam Negeri“.

Signing of the Memorandum of Understanding with the Indonesian Employers Association (APINDO) on the theme “Mentoring and Development of National Entrepreneurs in an Effort to Increase Exports and Strengthen the Domestic Market”.

1 Mei - 31 Oktober 2015

May 1st - October 31st, 2015

Partisipasi pada World Expo Milano (WEM) 2015 yang merupakan pameran universal non-komersial yang diselenggarakan setiap 5 (lima) tahun. Partisipasi Indonesia pada WEM 2015 mengusung tema “The Stage of The World” dengan desain Paviliun Indonesia menggunakan konsep Bubu dan Lumbung sesuai dengan tema WEM 2015 yaitu “Feeding the Planet: Energy for Life”, dan menempati areal seluas 1.175 m2.

Participation in World Expo Milano (WEM) 2015 which is a non-commercial universal exhibitions held every 5 (five) years. The theme of this participation is “The Stage of the World” with the design of Indonesian pavilion using the concept of Bubu (fish trap) and Barn, in accordance with the theme of WEM 2015 which is “Feeding the Planet: Energy for Life”, and occupies an area of 1,175 m2


SEPANJANG TAHUN 2015, DITJEN PEN TELAH MENCATATKAN SEJUMLAH PENCAPAIAN PENTING DALAM UPAYA MEWUJUDKAN SASARAN STRATEGIS PENGEMBANGAN EKSPOR NASIONAL. DURING 2015, DGNED HAS RECORDED NUMBERS OF IMPORTANT ACHIEVEMENTS IN ORDER TO REACH THE STRATEGIC NATIONAL EXPORT DEVELOPMENT GOALS.

18-21 September 2015

September 18th – 21st, 2015

21 Oktober 2015

October 21st, 2015

Partisipasi pada China ASEAN Expo (CAEXPO) dengan mengikutsertakan lebih dari 100 pelaku usaha Indonesia untuk menampilkan produknya pada ajang promosi tersebut.

Participation on China ASEAN Expo (CAEXPO) which involve more than 100 Indonesian businessmen to display their products at this promotional event.

Pembukaan Trade Expo Indonesia ke-30 tahun 2015. Kegiatan ini berlangsung pada tanggal 21-25 Oktober 2015, bertempat di di Hall D2 Arena JIExpo, dan dibuka secara resmi oleh Presiden RI.

Organizing the 30th Trade Expo Indonesia 2015. Being held from 21st to 25th of October 2015 at Jakarta International Expo, this event was officially opened by the President of the Republic of Indonesia.

21 Oktober 2015

October 21st, 2015

Pemberian Penghargaan Primaniyarta dan Primaduta kepada pelaku ekspor Indonesia berprestasi dan mitra ekspor Indonesia yang secara loyal melakukan importasi produkproduk Indonesia.

The granting of Primaniyarta Award to the Indonesian businessmen who excel in export and Primaduta Award to foreign trade partners who are loyal to buy products from Indonesia.

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Untuk membangun daya saing yang

To build the sustainable

berkelanjutan, dilakukan optimalisasi

competitiveness, the optimatization

pemanfaatan seluruh potensi sumber

of all national potential resources and

daya yang dimiliki bangsa serta

the opportunities, both in national

kemampuan untuk memanfaatkan

and international scope needs to be

peluang-peluang yang ada di luar

done.

maupun di dalam negeri. Esensi daya saing yang berkelanjutan

The core of sustainable

terletak pada bagaimana menggerakkan

competitiveness lies on the way we

dan mengorganisasikan seluruh potensi

actuate and organize all potential

sumber daya produktif dalam rangka

productive resources in order to meet

pemenuhan kebutuhan dan permintaan

the market needs and demands.

pasar.


Selama periode tahun 2015 – 2019,

During the period of 2010 – 2015, the

tujuan strategis Ditjen PEN yang ingin

strategic objectives of DGNED which

dicapai ialah Peningkatan ekspor

will be achieved are the increase in

barang non migas yang bernilai

export of value-added non-oil-and-

tambah, Peningkatan akses dan pasar

gas goods, improvement in the

internasional, serta Pemantapan

access and international market, as

Promosi Ekspor dan Nation Branding.

well as the consolidation of Export Promotion and Nation Branding.

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Prioritas Pembangunan Nasional The National Development Priority Merujuk pada butir prioritas pembangunan nasional,

Referring to the national development priority, Ministry

Kementerian Perdagangan mempunyai tanggung jawab

of Trade (MoT) is tasked with the responsibilities to the

pada upaya-upaya terkait dengan peningkatan investasi,

improvement of investment, export, and job opportunities.

ekspor dan kesempatan kerja. Pada gilirannya, Direktorat

Directorate General of National Export Development

Jenderal Pengembangan Ekspor Nasional (Ditjen PEN)

(DGNED) as a part of Ministry of Trade is tasked with the

sebagai bagian dari Kementerian Perdagangan, bertugas

responsibilities in terms of export development coordination

melakukan koordinasi dan pembinaan di bidang

and supervision.

pengembangan ekspor. Terkait dengan tugas yang diemban, Ditjen PEN

Due to its responsibilities in export development, DGNED

melaksanakan beberapa kegiatan antara lain membantu

is conducting some activities such as assisting the private

sektor swasta secara terus menerus melalui promosi dagang,

sectors in a consecutive manner through trade promotion,

baik yang dilakukan di dalam negeri maupun di luar negeri,

either in domestic or in overseas, since promotion is one of

di mana promosi merupakan salah satu alternatif solusi

the alternatives to increase the capacity of trade, investment,

untuk meningkatkan kapasitas perdagangan, investasi dan

and tourism.

pariwisata internasional. Pada tahun 2015, Kementerian Perdagangan melalui Ditjen

In 2015, Ministry of Trade c.q. DGNED has conducted trade

PEN telah melaksanakan kegiatan promosi dagang berupa

promotion activities such as participation in trade fairs both

partisipasi pada pameran dagang baik di luar maupun di

overseas and domestic, organization of Trade Expo Indonesia

dalam negeri, penyelenggaraan Trade Expo Indonesia (TEI)

2015, and trade missions as follow:

2015, dan pengiriman misi dagang sebagai berikut:

•

•

Overseas Exhibitions: 19 trade fairs in 13 countries,

Pameran luar negeri: 19 pameran di 13 negara

such as Hong Kong, Malaysia, Canada, PRC, Germany,

antara lain Hongkong, Malaysia, Kanada, RRT, Jerman,

UAE, Philippines, Singapore, USA, South Korea, Turkey,


Persatuan Emirat Arab, Filipina, Singapura, Amerika Serikat,

France, Oman; with exhibited product such as toys, food and

Korea Selatan, Turki, Perancis, Oman; dengan produk-produk

beverages, home décor, building material, halal goods, medical

yang dipamerkan antara lain produk mainan, makan dan minuman, home decor, building material, produk halal, •

tools, jewellery and furniture. •

INACRAFT, Pameran Dekranas (Craft Fair), Intex, and Sail Tomini.

Pameran dalam negeri : 6 (enam) pameran, yakni IFEX, IFFINA,

These activities involved dozens SMEs with total transaction

INACRAFT, Dekranas, Intex, dan Sail Tomini. Kegiatan tersebut telah mengikutsertakan puluhan UKM dengan transaksi •

amounting to US$ 2,9 million. •

on October 21st - 25th, 2015 in Jakarta International Expo,

Trade Expo Indonesia: Trade Expo Indonesia (TEI) ke-30 tahun

Kemayoran. This 5 (five) day exhibition bringing in more than

2015 pada tanggal 21-25 Oktober 2015 di Jakarta International

14,041 buyers (by product) from 129 countries with total

TEI 2015 selama 5 hari mencapai USD 909.31 Juta. Adapun

transaction amounting to US$ 909.31 million. •

Trade Mission: 3 missions, to Bulgaria and Hungary (May 2nd

pengunjung asing (berdasarkan produk) yang datang pada TEI

– 9th, 2015); Denmark and Italy (April 27th – 30th, 2015); and

kali ini sebanyak 14.041 dari 129 negara.

Poland (May 1st – 5th, 2015) with total transaction amounting

Misi Dagang: 3 Misi Dagang, yaitu Misi Dagang Bulgaria dan Hongaria (2-9 Mei 2015), Misi Dagang Denmark – Italia (27-30

•

Trade Expo Indonesia: 30th Trade Expo Indonesia (TEI)

mencapai USD 2,9 juta.

Expo, Kemayoran. Total transaksi yang terjadi pada pelaksanaan

•

Domestic Exhibitions: 6 trade fairs, such as IFEX , IFFINA,

peralatan kesehatan, perhiasan, serta furnitur.

to US$ 2.6 million. •

Buying Missions: 31 missions, have been received 31

April 2015), dan Misi Dagang Polandia (1-5 Mei 2015) dengan

delegation from 11 countries, such as Germany, RRT, Hungary,

total transaksi lebih dari USD 2,6 juta.

USA, Japan, Malaysia, Australia, Canada, Belgium, Brazil, and

Misi Pembelian: Pada tahun 2015, telah diterima sebanyak 31

England with total transaction amounting to US$ 114,22 million.

delegasi misi pembelian dari 11 (sebelas) negara, yaitu Jerman, RRT, Hongaria, Amerika Serikat, Jepang, Malaysia, Australia, Kanada, Belgia, Brazil, dan Inggris dengan nilai kontrak dagang keseluruhan mencapai USD 114.222.269.

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Menteri Perdagangan memberikan sambutan pada Pembukaan TEI 2015

Presiden RI membuka pameran TEI ke-30 The President of RI opens the 30th TEI

Minister of Trade gives a speech at opening ceremony of TEI 2015

Diharapkan langkah-langkah ini dapat mewujudkan

Actions taken by DGNED were expected to be able in increasing

peningkatan investasi dan ekspor yang pada akhirnya akan

the investment and export which will benefit the nation through

berdampak pada kesempatan kerja yang semakin luas dan

wider job opportunities and greater national welfare.

kesejahteraan bangsa. Direktorat Jenderal Pengembangan Ekspor Nasional

Directorate General of National Export Development (DGNED) is

(Ditjen PEN) merupakan unsur pelaksana tugas di bidang

an element of executives in national export development field

pengembangan ekspor nasional yang menjadi ujung

which becomes the Ministry of Trade frontier in the field of export

tombak Kementerian Perdagangan di bidang Ekspor dan

and is responsible to the Minister of Trade.

bertanggung jawab kepada Menteri Perdagangan. Ditjen PEN mempunyai tugas pokok melaksanakan

DGNED’s main duties are formulating and implementing policies

pengkoordinasian dan pembinaan di bidang pengembangan

in terms of national export development, including promotions,

ekspor nasional. Dalam melaksanakan tugas pokok, Ditjen

product and market development, as well as capacity building

PEN menyelenggarakan fungsi-fungsi sebagai berikut:

for exporters. In order to carry out the main duties, DGNED performed the following functions:

a.

Perumusan kebijakan di bidang peningkatan dan

Setting up the Ministry’s policy formulation in the field of national export development, including market and

serta penyelenggaraan promosi dagang, kampanye

product development, promotional activities, branding, and

pencitraan Indonesia dan pengembangan kelembagaan

promotion institutions;

promosi; b.

a.

pengembangan produk, pasar ekspor dan pelaku ekspor

b.

Implementing the policy in the field of national export

Pelaksanaan kebijakan di bidang peningkatan dan

development including market and product development,

pengembangan produk, pasar ekspor dan pelaku ekspor

promotional activities, branding, and promotion institutions,

dan penyelenggaraan promosi dagang, kampanye

in accordance with applied laws and regulation;

pencitraan Indonesia dan pengembangan kelembagaan promosi;


c.

Penyerahan Penghargaan Primaniyarta oleh Presiden RI

Penyerahan Penghargaan Primaduta oleh Presiden RI

The granting of Primaniyarta Award by The President of RI

The granting of Primaduta Award by The President of RI

Penyusunan norma, standar, prosedur , dan kriteria di bidang

c.

penyelenggaraan promosi dagang, dan kampanye pencitraan

procedures in the field of national export development,

Indonesia; d.

Pelaksanaan pemberian bimbingan teknis dan supervisi di

particularly promotions and branding activities; d.

bidang penyelenggaraan promosi dagang, dan kampanye pencitraan Indonesia; e.

f.

Providing technical supervisions and evaluation in the field of national export development;

e.

Conducting evaluation and reporting in the field of national

Pelaksanaan evaluasi dan pelaporan di bidang peningkatan

export development, including market and product

dan pengembangan produk, pasar ekspor dan pelaku ekspor

development, promotional activities, branding, and promotion

serta penyelenggaraan promosi dagang, kampanye pencitraan

institutions;

Indonesia dan pengembangan kelembagaan promosi;

f.

Conducting the administration of DGNED;

Pelaksanaan administrasi Direktorat Jenderal Pengembangan

g.

Conducting any other functions as assigned by the Minister.

Ekspor Nasional; dan g.

Formulating the standards, norms, guidelines, criteria and

Pelaksanaan fungsi lain yang diberikan oleh Menteri.

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Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Director General of National Export Development

Struktur Organisasi Ditjen PEN

The Organizational Structure of DGNED

Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) dipimpin oleh seorang Direktur Jenderal yang dibantu oleh seorang Sekretaris Direktorat Jenderal; 4 (empat) Direktur yang terdiri dari Direktur Pengembangan Pasar dan Informasi Ekspor, Direktur Pengembangan Produk Ekspor, Direktur Pengembangan Promosi dan Citra, dan Direktur Kerjasama Pengembangan Ekspor; serta seorang Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia.

Directorate General of National Export Development (DGNED) is led by a Director General which is supported by a Secretary of Directorate General; four Directors: Director of Market Development and Export Information, Director of Export Product Development, Director of Promotion and Branding Development, Director of Export Development Cooperation; and a Head of Indonesian Export Training Center.

Sekretariat

Secretariat

Memiliki tugas melaksanakan pelayanan teknis dan administratif kepada seluruh satuan organisasi di ingkungan Direktorat JenderaI.

Tasked with responsibilities to provide services both technically and administratively to all units within the Directorate General of National Export Development.

Direktorat Pengembangan Pasar dan Informasi Ekspor

Directorate of Market Development and Export Information

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan pasar dan informasi ekspor.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of market development and export information.

Direktorat Pengembangan Produk Ekspor

Directorate of Export Product Development

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan daya saing produk ekspor dan ekonomi kreatif.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of export product development and creative economy.


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3 1 Ari Satria

Sekretaris Direktorat Jenderal Pengembangan Ekspor Nasional Secretary of Director General of National Export Development

2 Merry Maryati

Direktur Pengembangan Promosi dan Citra Director of Promotion and Branding Development

3 Tuti Prahastuti

4

5

25

Direktur Pengembangan Pasar dan Informasi Ekspor Director of Market Development and Export Information

4 Sulistyawati Direktur Pengembangan Produk Ekspor Director of Export Product Development

5 Dody Edward

Direktur Kerjasama Pengembangan Ekspor Director of Export Development Cooperation dan Plt. Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia Acting Head of Indonesian Export Training Center

Direktorat Pengembangan Promosi dan Citra

Directorate of Promotion and Branding Development

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan promosi dan citra.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of promotion and image development.

Direktorat Kerjasama Pengembangan Ekspor

Directorate of Export Development Cooperation

Memiliki melaksanakan penyiapan perumusan kebijakan, penyusunan dan koordinasi pelaksanaan program dan kegiatan kerjasama di bidang pengembangan ekspor dengan badan dunia, organisasi promosi perdagangan Internasional, antar negara, dan/atau dengan lembaga pemerintahan dan lembaga non pemerintahan, serta pemantauan dan penilaian atas pelaksanaannya.

Tasked with responsibilities to set up the policy formulation; to conceptualize and to coordinate the program implementation in terms of export development cooperation with international bodies, international trade promotion organizations, other nations, and other government or non-government institutions; to monitor and to assess the implementation of the programs.

Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia

Indonesian Export Training Center

Memiliki tugas menyelenggarakan dan mengoordinasikan pendidikan dan pelatihan ekspor untuk dunia usaha dan masyarakat.

Tasked with responsibilities to organize and to coordinate the export education and training program for business society and public.

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Sasaran Strategis STRATEGIC GOALS Esensi daya saing yang berkelanjutan terletak pada bagaimana

The essence of sustainable competitiveness lays on the way of

menggerakkan dan mengorganisasikan seluruh potensi

mobilization and organization all potential productive resources

sumber daya produktif dalam rangka pemenuhan kebutuhan

in order to meet the market needs and demands. In order to

dan permintaan pasar. Untuk membangun daya saing yang

build the sustainable competitiveness, the optimization of all

berkelanjutan dilakukan optimalisasi pemanfaatan seluruh

national potential resources and opportunities needs to be done.

potensi sumber daya yang dimiliki serta kemampuan untuk memanfaatkan peluang-peluang perdagangan sekecil apapun. Sasaran strategis Ditjen PEN yang ingin dicapai selama periode

The strategic goals of DGNED that will be reached during the

lima tahun ke depan adalah:

next five years are:

1.

1.

Meningkatnya pertumbuhan barang ekspor non migas yang bernilai tambah dan jasa

Increased growth in value added non-oil-and-gas goods and services.

Upaya ini dilakukan untuk mendorong pertumbuhan ekspor

The purpose of this strategy is to encourage the growth of non-

non migas melalui peningkatan ekspor produk bernilai tambah

oil-and-gas exports through increased exports of high value

tinggi, sekaligus memperbaiki komposisi ekspor Indonesia

added products, while improving the composition of Indonesian

yang selama ini masih didominasi produk primer. Upaya ini

export which is still dominated by primary products. This effort

juga dimaksudkan untuk mendorong pertumbuhan industri

is also intended to encourage the growth of the manufacturing

manufaktur dan sektor jasa nasional.

industries and national service sectors.


2.

Meningkatnya diversifikasi pasar dan produk ekspor

2.

Increased diversification of export markets and products

Upaya ini dimaksudkan untuk mengurangi ketergantungan

The purpose of this strategy is to reduce dependency on a few

terhadap beberapa jenis produk tertentu dan kelompok negara-

specific types of products and groups of countries of particular

negara tujuan ekspor tertentu. Upaya yang ditempuh antara lain

export destination. Efforts were pursued among others through

melalui kegiatan pengembangan desain, dukungan penciptaan

the design-development activities, support the creation of

kemasan dan merek, serta penyediaan informasi pasar tujuan

packaging and brand, as well as the provision of information on

ekspor.

export markets.

3.

3.

Meningkatnya citra produk ekspor Indonesia (Nation Branding)

Increased Indonesian products export image (Nation Branding)

Tujuan strategi ini ialah upaya pencitraan produk ekspor

The purpose of this strategy is the branding of Indonesian

Indonesia sebagai salah satu dimensi pencitraan Indonesia,

export products as one dimensional image of Indonesia, which

yang pada gilirannya meningkatkan awareness serta preferensi

in turn increases global community awareness and preference

masyarakat global terhadap produk Indonesia. Aktivitasnya

to Indonesian products. Its activities include participation in

meliputi kegiatan partisipasi pada event internasional,

the international event, making a video for the campaign for

pembuatan video untuk mengkampanyekan produk Indonesia

Indonesian products and counteract the negative issues against

dan menangkal isu-isu negatif terhadap produk Indonesia.

Indonesian products.

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28


Presiden RI didampingi Menteri Perdagangan dan Menteri Perindustrian meninjau stan di Trade Expo Indonesia 2015

Menteri Perdagangan menyaksikan penandatanganan kontrak dagang pada TEI 2015

The President of RI accompanied by Minister of Trade and Minister of Industry observe the booths at TEI 2015

4.

Optimalnya kelembagaan ekspor

Minister of Trade witness the signing of trade contract at TEI 2015

4.

Optimally the intitutional Export

Upaya ini dimaksudkan untuk meningkatkan peran Ditjen PEN

This effort is intended to enhance the role of DGNED in provides

menyediakan informasi dan akses pasar bagi para pelaku usaha

information and market access for Indonesian businesses to

Indonesia untuk meningkatkan ekspor sekaligus meningkatkan

increase exports and capacity of the exports businessmen.

kapasitas pelaku ekspor. Untuk mencapai tujuan tersebut,

To achieve these objectives, the activities undertaken include

aktivitas yang dilakukan antara lain penyediaan informasi pasar

provision of information on export markets that can be accessed

tujuan ekspor yang dapat diakses oleh pelaku usaha, pendirian

by businesses, establishment of institutions overseas promotion,

lembaga promosi di luar negeri, serta penyelenggaraan kegiatan

and organize the education and training exports activities.

pendidikan dan pelatihan ekspor. 5.

Peningkatan ekspor non migas 300%

5. An increase of 300% in non-oil-and-gas export

Kementerian Perdagangan pada tahun 2015 telah menetapkan

In 2015, Ministry of Trade has set a target to increase export

target untuk peningkatan ekspor 3 kali lipat dalam 5 (lima) tahun

3-fold within 5 (five) years. The achievement of this target is

ke depan. Upaya pencapaian ekspor 3 kali lipat dalam 5 tahun

supported by the efforts to increase competitiveness, market and

tersebut didukung oleh upaya-upaya peningkatan daya saing,

product diversification, improvement of quality in promotion and

diversifikasi pasar dan produk, peningkatan kualitas promosi dan

nation branding, as well as the optimization of the institutional

nation branding, serta optimalisasi kelembagaan ekspor.

export.


Paviliun Pride of Indonesia Pride of Indonesia Pavilion

Produk yang ditampilkan di Paviliun DDS Products showed at DDS Pavilion

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30


Arah Kebijakan dan Strategi Ditjen. PEN Orientation of DGNED’s Policy and Strategy Arah kebijakan perdagangan luar negeri adalah meningkatkan daya saing produk ekspor non migas, serta untuk mendorong peningkatan diversifikasi pasar tujuan ekspor dan keberagaman produk ekspor, meliputi promosi perdagangan (trade promotion), diplomasi perdagangan (trade diplomacy), fasilitasi perdagangan (trade facilitation) dan pengamanan perdagangan internasional (trade defense). Arah Kebijakan dan Strategi Ditjen PEN merupakan refleksi dari Arah Kebijakan dan Strategi Kementerian Perdagangan yang secara simultan berinteraksi dengan para stakeholder.


The orientation of foreign trade policy is to increase the competitiveness of non-oil-and-gas export products as well as to expand the diversification of export destination and export product variety, including trade promotion, trade diplomacy, trade facilitation and trade defense. The Orientation of DGNED’s Policy and Strategy is reflecting the Orientation of Ministry of Trade’s Policy and Strategy which interacts simultaneously with the stakeholders.

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Neraca perdagangan Januari-Desember 2015 menunjukkan

The trade balance from January to December 2015 showed

bahwa total ekspor Indonesia mencapai USD 150,28 miliar

that the total Indonesian exports reached US$ 150.28 billion

atau turun 14,60 persen dibanding periode yang sama tahun

or decrease 14.60 percent in compare to the value of the same

2014. Demikian juga dengan ekspor nonmigas mencapai USD

period in last year. Similarly, non-oil-and-gas exports reached

150,28 miliar atau menurun 9,75 persen (y.o.y), di saat ekspor

US$ 131.73 billion, showing a decrease of 9.75 percent, while

migas turun sebesar 38,20 persen. Secara komposisi, ekspor

oil-and-gas exports fell by 38.20 percent. By contribution, export

produk non migas menyumbang 87,66 persen dari total ekspor

of non-oil-and-gas products accounted for 87.66 percent of total

sementara kontribusi ekspor produk migas tercatat sebesar

exports. On the other hand, exports of oil-and-gas products

12,34 persen.

amounted to 12.34 percent of total exports.

Dari keseluruhan ekspor produk non migas Indonesia pada

Of the total of Indonesian non-oil-and-gas exports value in

periode 2015, sebesar 74,03% teralokasi ke 14 (empat belas)

the period of 2015, about 74.03% is concentrated in 14 largest

negara mitra dagang terbesar Indonesia, yaitu: Amerika Serikat

trading partner countries, namely USA, valued at US$ 15.31

senilai USD 15,31 miliar (11,62%); RRT senilai USD 13,26 miliar

billion and accounted for 11.62% of the total non-oil-and-gas

(10,07%), Jepang senilai USD 13,09 miliar (9,94%); India senilai

exports, RRT valued at US$ 13.26 billion (10.07%); Japan valued

USD 11,58 miliar (8,79%); Singapura senilai USD 8,66 miliar

at US$ 13.09 billion (9.94%); India valued at US$ 11.58 billion

(6,57%); dilanjutkan Malaysia dengan kontribusi sebesar 4,72%;

(8.79%); Singapore valued at US$ 8.66 billion (6.57%); Malaysia

Korea Selatan dengan kontribusi sebesar 4,12%; Thailand

with contribution of 4.72%; South Korea with contribution

dengan kontribusi sebesar 3,49%; Filipina dengan kontribusi

of 4.12%; Thailand with contribution of 3.49%; Philippines

sebesar 2,97%; Taiwan dengan kontribusi sebesar 2,77%;

with contribution of 2.97%); Taiwan with contribution of

Belanda dengan kontribusi sebesar 2,59%; Australia dengan

2.77%; Netherlands with contribution of 2.59%; Australia with

kontribusi sebesar 2,27%; Vietnam dengan kontribusi sebesar

contribution of 2.27%; Vietnam with contribution of 2.08% and

2,08%; dan Jerman dengan kontribusi sebesar 2,02%.

Germany with contribution of 2.02%.


Dari tiga sektor produk ekspor non migas, sepanjang tahun

Of the three sectors of non-oil and-gas products, the

2015, sektor industri pengolahan merupakan penyumbang

manufacturing sector is the largest contributor to the export

terbesar dengan kontribusi sebesar USD 106,64 miliar atau

value, amounting to US$ 106.64 billion (70.97%), followed by the

sebesar 80,96%; sektor pertambangan dengan nilai USD

mining sector with a value of US$ 19.43 billion (12.93%) and the

19,43 miliar (19,43%); dan sektor pertanian dengan nilai USD

agricultural sector with a value of US$ 5.62 billion (3.75%). When

5,63 miliar (4,28%). Jika dilihat dari sisi pertumbuhan, seluruh

viewed from the side of growth, all sectors showed a decline with

sektor menunjukkan penurunan dengan penurunan tertinggi

the highest decline shown by the mining sector (-14.99%).

ditunjukkan oleh sektor pertambangan (-14,99%).

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Diversifikasi produk sebagai salah satu strategi pengembangan ekspor non migas

Product diversification as one of the non-oiland-gas export development strategy

Selain diversifikasi negara tujuan ekspor, Indonesia juga

In addition to diversification of export destinations, Indonesia

melakukan diversifikasi produk ekspor. Diversifikasi produk

also diversifying export products. Diversification of export

ekspor ditujukan untuk mengurangi ketergantungan ekspor

products aimed at reducing dependence of Indonesian exports

Indonesia pada produk tertentu. Semakin banyak pilihan produk

on certain products. More and more choice of Indonesian

Indonesia yang diekspor maka akan semakin menguatkan posisi

products exported, it will further strengthen the position of

Indonesia di kancah perdagangan internasional.

Indonesia in the international trade arena.

Perbaikan dari sisi diversifikasi produk ekspor diharapkan akan

Improvements in terms of diversification of export products is

terus meningkat sejalan dengan terlaksananya banyak kegiatan

expected to continue to increase in line with the implementation

yang diarahkan untuk meningkatkan diversifikasi produk ekspor

of many activities geared to improve the diversification of export

seperti Designer Dispatch Service, adaptasi produk, pelaksanaan

products such as Designer Dispatch Service, product adaptation,

berbagai kegiatan promosi dagang yang diarahkan untuk

the implementation of various trade promotion activities aimed

mendorong ekspor produk-produk yang lebih beragam, serta

to encourage the export of products that are more diverse, as

pemberian penghargaan kepada pelaku ekspor yang berprestasi

well as awards the actors who excel exports and importers of

maupun importir produk Indonesia yang berkinerja.

Indonesian products that perform.

Pada awal tahun 2014, Kementerian Perdagangan telah

In early 2014, the Ministry of Trade has conducted assessments

melakukan pengkajian dan mengelompokkan ulang produk

and re-grouping Indonesian export products into three

ekspor Indonesia ke dalam 3 kategori yaitu produk utama,

categories: main products, prospective products, and other

produk prospektif, dan produk non migas lainnya. Produk yang

non-oil-and-gas products. Products that are classified into the

masuk dalam kategori produk utama merupakan produk-produk

main product categories are those which have the highest export

yang memiliki nilai ekspor tertinggi dibandingkan produk

value compared to other products, namely palm oil (CPO and its

lainnya, yaitu sawit (CPO dan turunannya), tekstil dan produk

derivatives), textiles and textile products, electronics, rubber and

tekstil, elektronik, karet dan produk karet, kayu dan produk kayu

rubber products, wood and wood products (pulp and furniture),

(pulp & furniture), produk kimia, produk logam, mesin-mesin,

chemical products, metal products, machinery, processed foods,

makanan olahan, dan otomotif. Sedangkan jenis produk yang

and automotive. On the other hands, the types of products that

masuk dalam kategori produk prospektif merupakan produk

fall into the category of prospective product is a product that

yang memiliki potensi besar untuk dikembangkan lebih lanjut,

has great potential to be developed further, namely footwear,

yaitu alas kaki, perhiasan, plastik dan barang dari plastik,

jewelry, plastics and plastic goods, shrimp, fish and fishery

udang, ikan dan produk perikanan, kopi, kakao dan olahannya,

products, coffee, cocoa and dairy, crafts, spices and leather and

kerajinan, rempah-rempah, dan kulit dan produk kulit. Adapun

leather products. As for which is included in the other product

yang termasuk pada kategori produk lainnya adalah batubara,

categories are coal, animals and their derivative products,

hewan dan produk turunannya, alat kesehatan, buah dan sayur,

medical equipment, fruit and vegetables, as well as essential oils.

serta minyak atsiri. Pada tahun 2015, ditargetkan pertumbuhan ekspor non migas

In 2015, the targeted growth of non-oil exports primary

produk utama sebesar 5,9%. Adapun realisasi pada tahun 2015

products is 5.9%. The achievement in 2015 (data from January

(data Januari – Desember 2015) menunjukkan bahwa nilai ekspor

to December 2015) shows that the export value of 10 (ten) main

non migas 10 (sepuluh) produk utama mencapai US$ 83,91 miliar

products reached US $ 83.91 billion or down 10% and the level of

atau turun sebesar 10% dan dengan tingkat capaian sebesar

achievement is -169.49% of the target set.

-169,49% dari target yang ditetapkan.


Penurunan nilai ekspor terjadi pada hampir seluruh jenis produk

The decline in exports occurred in almost all major product

utama. Adapun penurunan tertinggi dicatatkan oleh produk

types. The highest decline recorded by chemical products, metal

kimia, produk logam serta karet dan produk karet, dengan

products and rubber and rubber products, with each value

masing masing nilai pertumbuhan sebesar -18,04%, -17,51%, dan

growth of -18.04%, -17.51% and -16.71%. Of the whole product,

-16,71%. Dari keseluruhan produk, hanya produk otomotif yang

only automotive products showed a positive growth of 3.80%.

menunjukkan pertumbuhan positif sebesar 3,80%.

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Promosi dagang dimaksudkan untuk meningkatkan peran dunia usaha dalam penetrasi pasar ekspor Trade promotion is intended to enhance the role of business society in export market penetration


Kegiatan promosi dagang yang diselenggarakan

Trade promotion activities organized by Ministry

oleh Kementerian Perdagangan melalui Ditjen

of Trade c.q. DGNED are intended to increase the

PEN dimaksudkan untuk meningkatkan jumlah

number and frequency of both trade contact and

dan frekuensi kontak serta kontrak dagang

trade contract between Indonesian exporters

antara eksportir Indonesia dengan pembeli

and international buyers as well as to enhance

luar negeri, sekaligus meningkatkan peran

the role of business society in market penetration

dunia usaha dalam penetrasi pasar dan promosi

and export promotion. Those promotion

ekspor. Kegiatan promosi yang dilakukan terdiri

activities consist of both overseas and domestic

dari pameran internasional baik luar negeri

international trade fairs, Trade Expo Indonesia,

maupun dalam negeri, Trade Expo Indonesia, dan

and trade missions.

pengiriman misi dagang.

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40


PARTISIPASI PADA PAMERAN LUAR NEGERI

PARTICIPATION IN OVERSEAS EXHIBITIONS

The 41st Hong Kong Toys & Games Fair 2015 (HKTGF)

The 41st Hong Kong Toys & Games Fair 2015 (HKTGF)

Pameran Hong Kong Toys & Games Fair (HKTGF) di Hong Kong

Hong Kong Toys & Games Fair (HTGF) in Hong Kong, which in this

yang pada tahun ini adalah penyelenggaraan ke-41 merupakan

year has been held for the 41 times, is the largest toys fair in Asia

pameran mainan terbesar di Asia dan kedua terbesar di dunia.

and the second largest in the world. This international exhibition

Pameran berskala internasional dan berorientasi bisnis (B2B) ini

and business-oriented (B2B) held on 12-15 January 2015 at

diselenggarakan pada tanggal 12-15 Januari 2015 di Hong Kong

the Hong Kong Convention and Exhibition Center (HKCEC),

Convention and Exhibition Center (HKCEC), diikuti oleh 2.000

followed by 2,000 participants from 40 countries including China,

peserta dari 40 negara antara lain: RRT, Indonesia, Korea, Spanyol,

Indonesia, Korea, Spain, Taiwan, Italy and Thailand.

Taiwan, Italia, dan Thailand. Paviliun Indonesia tampil menarik dengan menempati area

Pavilion of Indonesia has attractive appeareance and occupies

seluas 99 m2, dibangun dengan desain konstruksi yang bertema

an area of 99 m2, built with theme of construction design “Trade

“Trade with Remarkable Indonesia” serta bernuansa warna-warna

with Remarkable Indonesia” and decorated in shades of bright

cerah. Tahun ini paviliun Indonesia memfasilitasi 11 (sebelas)

colors. This year the pavilion of Indonesia facilitated 11 (eleven)

perusahaan eksportir Indonesia yang tergabung dalam Asosiasi

Indonesian exporter companies whose incorporated in Indonesia

Produsen Mainan Indonesia (APMI).

Toy Manufacturers Association (APMI).

Stan Paviliun Indonesia pada Pameran Hong Kong Toys & Games Fair (HKTGF)

Stan Paviliun Indonesia pada Pameran Arab Health 2015 Indonesian Pavilion Booths at Arab Health 2015

Indonesian Pavilion Booths at Hong Kong Toys & Games Fair (HKTGF)

Selama penyelenggaraan pameran, estimasi hasil transaksi

During the exhibition, estimation transactions of Indonesian

Paviliun Indonesia mencapai lebih dari USD 2,7 juta dengan

Pavilion reached more than USD 2.7 million with hundreds of

ratusan permintaan hubungan dagang (inquiry) yang akan

requests of trade relations (inquiry) which will be followed up by

ditindaklanjuti peserta pameran.

exhibitors.

Pameran “Arab Health 2015” Dubai, UAE

Arab Health 2015 Exhibition Dubai, UAE

Pameran Arab Health 2015 diselenggarakan tanggal 26 - 29

Arab Health Exhibition 2015 held on 26 to 29 January 2015 at

Januari 2015 di Dubai World Trade Center, Uni Emirat Arab (UEA).

the Dubai World Trade Center, United Arab Emirates (UAE). This

Pameran ini merupakan pameran tahunan yang diselenggarakan

exhibition is an annual exhibition organized by IIR Middle East

oleh IIR Middle East Level 20 in the World Trade Centre, serta

Level 20 in the World Trade Centre, and is the largest exhibition of

merupakan pameran terbesar produk medical appliances di

medical appliances in the UAE. This event was held at the Dubai

PEA. Kegiatan ini dilaksanakan di Dubai International Exhibition

International Exhibition Centre, Dubai, UAE, with an exhibition

Centre, Dubai, PEA, dengan luas area pameran 60.000 m², diikuti

area of 60,000 m², participated by 3,000 companies from 70

oleh peserta 3.000 perusahaan dari 70 negara.

countries.

Partisipasi Indonesia pada penyelenggaraan Arab Health tahun

Indonesia’s participation in this year’s Arab Health Exhibition is

ini merupakan partisipasi untuk pertama kalinya. Paviliun

for the first time. Pavilion of Indonesia is located in Hall Za’abel

Indonesia berada di Za’abel Hall tampil dengan desain dan

with special design and construction with space of 60 m2,

konstruksi spesial dengan space seluas 60 m2, yang dibagi

which is divided into 10 booths, filled by 9 companies and 1

menjadi 10 booth, diisi oleh 9 perusahaan dan 1 booth informasi.

information booth.


Selama penyelenggaraan pameran, sejumlah inquiry dan

During the exhibition, the number of inquiries and transactions

transaksi yang berhasil dikumpulkan oleh peserta pameran yang

collected by exhibitors facilitated by the Ministry of Trade DGNED

difasilitasi oleh Ditjen PEN Kementerian Perdagangan mencapai

reach hundreds of inquiries and more than USD 3.9 million.

ratusan inquiries dan lebih dari USD 3,9 juta.

Pameran Malaysia International Halal Showcase

Malaysia International Halal Showcase (MIHAS) 2015

(MIHAS) 2015

Exhibition

MIHAS merupakan pameran internasional terbesar untuk

MIHAS is the largest international exhibition for halal

produk halal yang selama 12 tahun perjalanannya diminati oleh

products which from its 12-year journey is preferred by many

banyak peserta dan juga buyer dari berbagai negara. Pameran

of the participants and also buyers from various countries.

ini diselenggarakan oleh Malaysia External Trade Development

This exhibition is organized by the Malaysia External Trade

Corporation (MATRADE) dan di bawah naungan Ministry of

Development Corporation (MATRADE) and under the support

International Trade and Industry (MITI). Tahun ini pameran

of the Ministry of International Trade and Industry (MITI).

MIHAS menampilkan berbagai jenis produk diantaranya Halal

This year MIHAS exhibition displays various kinds of products

Consumables; Non-Food Products & Services; Food Packaging,

including Halal Consumables; Non-Food Products & Services;

Machinery & Catering Equipment; Government Agencies &

Food Packaging, Machinery & Catering Equipment; Government

Associations; dan Islamic Investment, Banking & Takaful.

Agencies & Associations; and Islamic Investment, Banking & Takaful.

Kunjungan PM Malaysia ke Paviliun Indonesia di Mihas 2015

Stan Provinsi Riau di Paviliun Indonesia di Mihas 2015

Prime Minister of Malaysia visits at Indonesian Pavilion in Mihas 2015

Booth of Riau Province at Indonesian Pavilion in Mihas 2015

Mengusung tema ‘’Trade with Remarkable Indonesia’’, Paviliun

Carrying out the theme ‘’Trade with Remarkable Indonesia’’,

Indonesia tampil dengan desain spesial dalam area seluas 270

the Indonesian Pavilion comes with a special design in the

m2 diisi 30 booth di Kuala Lumpur Convention Center (KLCC).

area of 270 m2 which filled by 30 booths at the Kuala Lumpur

Sebagaimana keikutsertaan Indonesia tahun sebelumnya,

Convention Center (KLCC). Like the last year participation, this

partisipasi Indonesia yang kedua kali ini kembali hasil sinergi

Indonesian second participation is the result of synergy among

antar beberapa instansi pemerintah pusat dan daerah,

several agencies of the central and the regional governments,

yaitu Ditjen PEN – Kementerian Perdagangan, Kementerian

namely DGNED - The Ministry of Trade, Ministry of Industry,

Perindustrian, Kementerian Koperasi dan UKM, Pemerintah

Ministry of Cooperatives and SMEs, the City Government of

Daerah Kota Bandung, dan Pemerintah Daerah Kepulauan Riau,

Bandung, and the Provincial Government of Riau Islands, as well

serta perusahaan swasta.

as private companies.

Selama pameran berlangsung tercatat estimasi perolehan

During the exhibition the estimated transaction of overall

transaksi Paviliun Indonesia secara keseluruhan bernilai sebesar

Indonesian Pavilion recorded worth of USD 3.5 million, including

USD 3,5 juta, termasuk estimasi transaksi peserta Ditjen PEN USD

estimated transaction of participants from DGNED reach USD

1.949.350.

1.94 million.

SIAL Canada 2015

SIAL Canada 2015

Salon International de I’Alimentation (SIAL) Canada 2015 di

Salon International de I’ Alimentation (SIAL) Canada 2015 in

Toronto merupakan pameran produk makanan dan minuman

Toronto is an exhibition of the largest food and beverage

terbesar di Kanada yang dihadiri buyer dari wilayah Amerika

products in Canada which was attended by buyers from North

Utara, Amerika Tengah, Amerika Selatan serta kawasan lainnya.

America, Central America, South America and other regions.

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Partisipasi Indonesia pada pameran ini sebagai Country of

Indonesia participates in this exhibition as the Country of

Honor (CoH). Dengan status sebagai CoH, Paviliun Indonesia

Honor (CoH). With status as CoH, Indonesian Pavilion occupies

menempati lahan seluas 315 m2 di lokasi yang strategis serta

an area of 315 m2 in a strategic location as well as appear

tampil dengan eksposure yang paling menonjol dan intens.

with the most prominent exposure and intense. The theme

Tema “Taste Remarkable Indonesia” dipilih sebagai ungkapan

“Taste Remarkable Indonesia” was chosen as an expression of

pernyataan “remarkable” untuk berbisnis dengan Indonesia dan

statement “remarkable” when doing business with Indonesia and

sekaligus menunjukkan Indonesia sebagai negara sumber impor

also shows Indonesia as the source country of processed food

produk makanan olahan dan atau bahan kebutuhan industri

products and or ingredients for the world class industries of food

makanan dan minuman kelas dunia.

and beverages.

Selama tiga hari pameran, Paviliun Indonesia didatangi rata –

During the three-day exhibition, the Indonesian Pavilion visited

rata sebanyak 2000 orang per hari. Berdasar data lead retrieval

by the average of 2,000 people per day. Based on the data lead

tercatat sebanyak 400 calon pembeli yang mengunjungi booth

retrieval, there were 400 potential buyers who visit the booth

di Paviliun Indonesia. Indonesia berhasil memperoleh estimasi

at the Indonesia Pavilion. Indonesia managed to obtain the

transaksi dengan nilai USD 10,56 juta untuk pembelian produk

estimated transaction with a value of USD 10.56 million for the

makanan olahan dan bahan baku industri makanan antara lain:

purchase of processed food products and raw materials of the

coconut sugar, spices, cashew, natural food ingredient, ginger

food industry such as: coconut sugar, spices, cashew, natural

drink, kopi branded dan private label, tuna, roasted peanut dan

food ingredient, ginger drink, branded and private label coffee,

berbagai macam confectionery.

tuna, roasted peanut and assorted confectionery.

Dirjen PEN sebagai ketua delegasi Indonesia yang merupakan Country of Honor melakukan pemotongan pita sebagai tanda pembukaan pameran SIAL Canada 2015

Pertemuan Dirjen PEN dengan Conference Board of Canada (CBoC) dan Trade Facilitation Office (TFO) Canada pada pameran SIAL Canada 2015

Dir. Gen. of NED as head of Indonesian delegation, the Country of Honor, cuts the ribbon as a sign of the opening of SIAL Canada 2015

Dir. Gen. of NED meets with Conference Board of Canada (CBoC) dan Trade Facilitation Office (TFO) Canada at SIAL Canada 2015

Pameran SPOGA 2015

SPOGA 2015

SPOGA dilaksanakan tanggal 30 Agustus - 1 September 2015

SPOGA which held on August 30th –September 1st, 2015 is one

merupakan salah satu pameran dagang internasional terbesar di

of the largest international trade show in Germany, specialized in

Jerman khusus produk outdoor furniture.

outdoor furniture products.

Paviliun Indonesia bekerja sama dengan Swiss lmport Promotion

Pavilion of Indonesia in collaboration with the Swiss lmport

Programme (SIPPO) akan menempati lahan seluas 238 m².

Promotion Programme (SIPPO) is occupy an area of 238 m².

Selain itu, terdapat Paviliun Alumni yang difasilitasi oleh

In addition, there is Pavilion of Alumni facilitated by SIPPO and

SIPPO dan Atase Perdagangan (Atdag) Rl di Berlin juga ITPC

Trade Attache of Rl in Berlin also ITPC Hamburg to accommodate

Hamburg untuk mengakomodir perusahaan alumni dalam

the company (alumni of SIPPO program) maintaining their

mempertahankan eksistensi mereka di pasar Eropa. Paviliun ini

existence in the European market. This pavilion is in the same

berada di Hall yang sama dan lokasi yang berdekatan dengan

Hall and its location is near the country pavilions in the area of

country pavilion dalam lahan seluas 100 m².

100 m².

Berdasarkan laporan dari seluruh peserta, jumlah estimasi

Based on reports from all participants, the estimated number

transaksi on-the-spot sebesar USD 1.418.250 dan prospective

of on-the-spot transaction is around USD 1.42 million while

orders USD 1.785.000 dengan total keseluruhan transaksi

prospective orders around USD 1.78 million with a total

sebesar USD 3.203.750 serta inquiry sebanyak 610.

transaction amount to USD 3.20 million and as many as 610 inquiries.


Las Vegas Market

Las Vegas Market

Las Vegas Market (LVM) merupakan pameran furniture dan

Las Vegas Market (LVM) is the biggest exhibition for furniture and

home decor terbesar di AS khususnya wilayah pantai barat yang

home decor in USA particularly in the West Coast which is held

diadakan dua kali dalam setahun yaitu pada musim panas dan

twice a year in summer and winter, at the World Market Center

musim dingin, di World Market Center (WMC) Las Vegas.

(WMC) Las Vegas.

Summer Las Vegas Market adalah pameran business to business

Summer Las Vegas Market is an international exhibition for

bertaraf international yang membidik pasar dari berbagai

business to business which targets the market of various

kalangan di berbagai negara, seperti desainer dan industri

circles in various countries, such as designers and industry

profesional. LVM 2015 menampilkan produk seperti dekorasi

professionals. LVM 2015 features products such as home decor

rumah dan dinding, furnitur tradisional, accent furniture, ready-

and walls, traditional furniture, accent furniture, ready-to-

to-assemble furniture, wicker & rattan furniture, custom furniture,

assemble furniture, wicker and rattan furniture, custom furniture,

dan upholstered furniture.

and upholstered furniture.

Paviliun Indonesia yang bertema “Remarkable Indonesia”

Indonesian pavilion with the theme of “Remarkable Indonesia”

dibangun dengan menggunakan special design. Paviliun

was built using a special design. Indonesian pavilion occupied by

Indonesia ditempati oleh 8 (delapan) perusahaan Indonesia

8 (eight) Indonesian companies from Cirebon, Sragen, Boyolali,

yang berasal dari Cirebon, Sragen, Boyolali, Semarang, Klaten

Semarang, Klaten and Jakarta with products displayed such as

dan Jakarta dengan produk accent recyled furniture for indoor,

accent recycled furniture for indoor, dining table, sideboard,

Paviliun Indonesia pada Pameran SIAL Canada 2015 Indonesian Pavilion at SIAL Canada 2015

dinning table, sideboard, coffe table, bench, wooden decoration,

coffee table, bench, wooden decoration, chair, stool, natural

chair, stool, rattan natural furniture for indoor, rattan/wood

rattan furniture for indoor, rattan/wood frame chairs, indoor and

frame chairs, Indoor and outdoor furniture, synthetic and natural

outdoor furniture, synthetic and natural rattan furniture and teak

rattan furniture, dan teak outdoor garden Furniture. Paviliun

outdoor garden furniture. The Indonesian Pavilion was not only

Indonesia tidak hanya diisi oleh Kementerian Perdagangan

filled by the Ministry of Trade but also by the Ministry of Industry

tapi juga oleh Kementerian Perindustrian dengan membawa 6

whom facilitates 6 (six) companies to participate in LVM 2015.

(enam) perusahaan binaannya untuk berpartisipasi dalam LVM 2015. Selama 5 hari pelaksanaan, estimasi transaksi order peserta

During the five days of exhibition, transaction order of

Paviliun Indonesia tercatat US$. 1.496.722 sementara transaksi

Indonesian Pavilion participants estimated at USD 1.49 million

penjualan langsung (ritel) sebesar US$ 14.585 dengan jumlah

while transactions of direct sales (retail) amounted to USD

permintaan hubungan dagang (inquiries) 109 dari importir yang

14,585 with the number of trade requests (inquiries) is 109 from

datang dari bebagai negara.

importers of various countries.

Pameran Infra Oman

Infra Oman Expo

Untuk pertama kalinya Direktorat Jenderal Pengembangan

For the first time the DGNED – Ministry of Trade participated

Ekspor Nasional Kementerian Perdagangan berpartisipasi pada

in this exhibition by occupied an area of 100m2. In this

pameran ini dengan menempati lahan seluas 100m2. Adapun

participation, DGNED facilitated as many as 10 (ten) companies

perusahaan yang difasilitasi sebanyak 10 (sepuluh) perusahaan

such as Promosi Dagang Asia, PT. Iwika Karya Sejahtera, PT.

antara lain Promosi Dagang Asia, PT. Iwika Karya Sejahtera, PT.

Attract Creative Energy, PT. Kitani Cable, PT. Bukaka Teknik

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Pikat Energi Kreatif, PT. Kitani Cable, PT. Bukaka Teknik Utama, PT.

Utama, PT. Muliakeramik Indah Raya, PT. Tiles Wood, CV. Export

Muliakeramik Indah Raya, PT. Ubin Kayu, CV. Solution Export, dan

Solution, and PT. Multistrada Arah Sarana.

PT. Multistrada Arah Sarana. Pameran dilaksanakan selama 3 (tiga) hari penuh dari tanggal

The exhibition held for 3 (three) full days from 5-7 October 2015

5-7 Oktober 2015 bertempat di Oman International Exhibition

located at Oman International Exhibition Centre. During the

Centre. Selama 3 (tiga) hari pameran berlangsung perusahaan

3 days of the exhibition, Indonesian companies get deals like

Indonesia mendapatkan deal baik agreement maupun

contracts and the assessment of long-term orders and partners.

penjajakan long term order dan partner selama pameran berlangsung. Pameran Texworld Paris Autumn 2015

Texworld Paris Autumn 2015

Texworld merupakan pameran bertaraf internasional yang

Texworld is an international exhibition held twice a year, namely

diselenggarakan 2 (dua) kali dalam setahun yaitu di bulan

in February (spring) and September (autumn). Items displayed

Februari (musim semi) dan September (musim gugur). Produk

in this exhibiton are cotton fabrics, denim fabrics, eco-friendly

yang dipamerkan adalah: cotton fabrics, denim fabrics, eco-

fabrics, embroidery and lace, knitted fabrics, fibers/yarns,

friendly fabrics, embroidery & lace, knitted fabrics, fibers/yarns,

functional fabrics, linen and hemp, print fabrics, shirting fabrics,

functional fabrics, linen & hemp, print fabrics, shirting fabrics,

silk fabrics, silky aspects, wool and wool blend, style, trims &

silk fabrics, silky aspects, wool & wool blend, style, trims &

accessories.

accessories.

Paviliun Indonesia pada Infra Oman Indonesian Pavilion at Infra Oman

Paviliun Indonesia tampil dalam area seluas 168 m2. Produk

Indonesian pavilion featured in the area of 168 m2 width.

yang ditampilkan adalah yarn, polyester, lace, apparel, fabrics

Products displayed in the pavilion are yarn, polyester, lace,

dan trims. Partisipasi Indonesia yang kedua pada pameran ini

apparel, fabrics and trims. The second participation of Indonesia

hasil sinergi antara Ditjen PEN Kemendag (6 (enam) booth),

in this exhibition is the result of the synergy between DGNED

Atdag Paris dan ITPC Lyon (masing-masing 1 (satu) booth)

– Ministry of Trade (6 (six) booths), Indonesian Trade Attache in

dan Kemenperin (6 (enam) booth). Paviliun Indonesia diisi

Paris, Indonesian Trade Promotion Centre in Lyon (each 1 (one)

oleh perusahaan-perusahaan yang bergerak di sektor TPT,

booth) and the Ministry of Industry (6 (six) booths). Pavilion

diantaranya: PT. Daliatex Kusuma (polyester woven fabrics),

of Indonesia filled by companies which engaged in the textile

PT. Intermoda Kusuma (embroidery and lace), PT Kewalram

sector, including: PT. Daliatex Kusuma (polyester woven fabrics),

Indonesia (gulpure allover dull yarn), PT. Natatex Prima (spun

PT. Intermodal Kusuma (embroidery and lace), PT Kewalram

yarn), dll.

Indonesia (gulpure allover dull yarn), PT. Natatex Prima (spun yarn), etc.

Jumlah estimasi transaksi order yang terjadi di Paviliun Indonesia

The total estimated transactions that occurred in Indonesian

selama pameran adalah sebesar USD 5.774.510, termasuk USD

pavilion during exhibition is USD 5.77 million, including USD 1.09

1.090.000 order dari buyer Turki dan Prancis.

million order from Turkish and French buyers.


MISI DAGANG KE LUAR NEGERI

TRADE MISSIONS

Misi dagang merupakan salah satu kegiatan Ditjen

Trade missions are conducted by Directorate General of National

Pengembangan Ekspor Nasional dalam upaya menjadikan

Export Development in order to introduce Indonesian products

produk Indonesia dapat dikenal dan diminati oleh konsumen

to foreign consumers. In addition, trade missions are aimed to

di luar negeri. Selain itu program misi dagang bertujuan untuk

strengthen the cooperation between Indonesian entrepreneurs

mempererat kerjasama pengusaha Indonesia dengan pengusaha

and businessmen of the countries in which the trade missions are

negara tujuan dalam forum kegiatan one on one meeting.

conducted through a forum called one-on-one meeting.

Sepanjang tahun 2015, Ditjen PEN telah melakukan kegiatan

Throughout 2015, DG NED has been organized 3 (three) trade

pengiriman misi dagang sebanyak 3 (tiga) kegiatan,yaitu:

mission activities, namely:

Misi Dagang ke Bulgaria - Hongaria (2-9 Mei 2015)

Trade Mission to Bulgaria and Hungary (2-9 May 2015)

Bulgaria

Bulgaria

KBRI Sofia bekerjasama dengan Direktorat Jenderal

Indonesia Embassy in Sofia in cooperation with DGNED – MoT

Pengembangan Ekspor Nasional, Kementerian Perdagangan

and the Directorate of Central and Eastern Europe, Ministry

dan berkoordinasi dengan Direktorat Eropa Tengah dan Timur

of Foreign Affairs, has held the Indonesian Trade Mission to

(ETT), Kementerian Luar Negeri telah mengadakan kegiatan

Bulgaria on 4 - 5 May 2015. The Indonesian delegation was led

Misi Dagang Indonesia ke Bulgaria pada tanggal 4 - 5 Mei 2015.

by Mrs. Tjahya Widayanti, Head of Research and Development of

Misi Dagang ke Bulgaria Trade Mission to Bulgaria

Delegasi Indonesia dipimpin oleh lbu Tjahya Widayanti, Kepala

Trade Policy (BP2KP) representing Director General of National

Badan Penelitian dan Pengembangan Kebijakan Perdagangan

Export Development of the Ministry of Trade, accompanied by

(BP2KP) yang mewakili Dirjen PEN Kemendag, didampingi

the Director of Market Development and Information Export

Direktur Pengembangan Pasar dan Informasi Ekspor dan staf.

and staffs. Representatives of the Directorate of Central and

Perwakilan dari Direktorat Eropa Tengah dan Timur Kemlu juga

Eastern Europe Ministry of Foreign Affairs is also participated as a

turut serta sebagai pendamping Delri.

delegation companion.

Rangkaian kegiatan misi dagang diisi dengan penyelenggaraan

Trade mission to Bulgarian consists several agendas, such

business forum pada tanggal 4 Mei 2015 di Sofia dan peresmian

as a business forum, held on May 4th, 2015 in Sofia and the

Indonesia Business Showroom (lBS) di Varna pada tanggal 5 Mei

inauguration of Indonesia Business Showroom (IBS) in Varna on

2015. Kegiatan business forum yang bertemakan “Strengthening

May 5th, 2015. The business forum that carried out the theme

Economy Relation Through Optimizing Bilateral Trade“ diikuti

of “Strengthening Economy Through Optimizing Bilateral Trade

oleh 12 (dua belas) perusahaan di bidang produk wood furniture,

Relations” is attended by 12 companies in the field of woodenn

kopi, home decorations dan kerajinan, jasa konstruksi, makanan

furniture products, coffee, home decorations and handicrafts,

olahan, lem perekat dan bahan bangunan.

construction, food processing, glue and building materials.

Dalam rangkaian kegiatan misi dagang ke Bulgaria, Kepala BP2KP

In the series of activities of trade mission to Bulgaria, Head of

juga menyempatkan melaksanakan pertemuan (courtesy call)

BP2KP also hold meetings (courtesy call) with the Vice Minister of

dengan Wakil Menteri Ekonomi Bulgaria.

Economy of Bulgaria.

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Hongaria

Hungary

KBRI Budapest bekerja sama dengan Ditjen PEN

Indonesian Embassy in Budapest in cooperation with DGNED

menyelenggarakan Forum Bisnis bertema “Strengthening

organized a Business Forum, entitled “Optimizing Through

Economic Relation Through Optimizing Bilateral Trade” pada

Strengthening Bilateral Economic Relations Trade” on May

tanggal 7 Mei 2015 di Hotel Marriot Budapest. Kegiatan ini

7th, 2015 at the Marriott Hotel in Budapest. This activity was

dibuka secara langsung oleh Duta Besar RI untuk Hongaria,

launched by the Indonesian Ambassador to Hungary, Ms. Wening

Ibu Wening Esthyprobo. Pada kegiatan tersebut, Direktur

Esthyprobo. At the event, Director of Market Development and

Pengembangan Pasar dan Informasi Ekspor, Ditjen PEN bertindak

Export Information, DGNED acting as the keynote speaker, gave

sebagai narasumber utama menyampaikan presentasi tentang

a presentation on the potential trade of Indonesia and Hungary,

potensi dagang Indonesia dan Hongaria, peluang investasi

investment opportunities in Indonesia, as well as invitations to

pengusaha Hongaria di Indonesia, serta undangan mengikuti

attend the 30th Trade Expo Indonesia, which will be held on

Trade Expo Indonesia ke-30 yang akan diselenggarakan pada

21–25 October 2015. The Director said that the Business Forum

tanggal 21-25 Oktober 2015. Beliau menyampaikan bahwa

is intended not only to promote Indonesian product in Hungary,

Business Forum ini dimaksudkan tidak hanya untuk memasarkan

but also as media for Hungarian entrepreneurs to gain an

produk Indonesia ke Hongaria, juga sebagai medium bagi

overview of potential Hungarian product in Indonesia markets.

pengusaha Hongaria untuk memperoleh gambaran pasar produk potensial Hongaria di Indonesia.

Business Forum ini dihadiri oleh 70 peserta yang berasal

The business forum was attended by 70 participants from

dari kalangan pengusaha Indonesia dan Hongaria, pejabat

Indonesia and Hungarian businessmen, government officials,

pemerintah, KADIN Hongaria dan Budapest, rombongan tim

Chamber of Commerce of Hungary and Budapest, the

Misi Dagang ke Bulgaria Trade Mission to Bulgaria

Misi Dagang ke Hongaria Trade Mission to Hongaria

Misi Dagang Pemerintah Kota Malang serta wartawan media

representatives of Malang Government and journalists of local

cetak dan elektronik setempat. Pada pelaksanaan Bisnis Forum

media. During the Business Forum the signing of a Memorandum

juga dilakukan penandatangan Memorandum of Understanding

of Understanding (MoU) of trade contracts worth USD 2

(MoU) untuk kontrak dagang senilai USD 2 juta oleh salah satu

million by one of the participants of the trade mission was also

peserta Misi Dagang ke Hongaria yang dilakukan pada One-on-

conducted. The MoU signing was witnessed by the Head of

One Business Meeting yang disaksikan oleh Ketua Delegasi Misi

Delegation of the trade mission to Hungary and Head of ITPC

Dagang ke Hongaria dan Kepala ITPC Budapest.

Budapest.

Misi Dagang ke Denmark - Italia (27-30 April 2015)

Trade Mission to Denmark and Italy (27–30 April 2015)

Denmark

Denmark

Pelaksanaan Indonesia Business Seminar (IBS) di Asia House,

The Indonesia Business Seminar (IBS) in Asian House,

Kopenhagen pada 29 April 2015 dipimpin oleh Menteri

Copenhagen on 29 April 2015, that led by the Minister of

Perdagangan diikuti oleh lebih dari 100 pelaku usaha Indonesia

Trade, attended by more than 100 Indonesian and Danish

dan Denmark. Penyelenggaraan IBS merupakan hasil kerja

businessesmen. IBS is the result of collaboration between the

sama antara Kementerian Perdagangan dengan Kedutaan Besar

Ministry of Trade and the Embassy of the Republic of Indonesia in

Republik Indonesia (KBRI) Kopenhagen, Danish Industry (DI), dan

Copenhagen, Danish Industry (DI), and Asia House, a foundation

Asia House, sebuah yayasan yang bergerak dalam pembinaan

engaged in fostering good relations with Asia in the field of

hubungan baik dengan kawasan Asia dalam bidang bisnis dan

business and culture.

kebudayaan.


Pada kesempatan misi dagang ini, dilaksanakan pula one-on-

On the occasion of this trade mission, was also held one-on-one

one meeting antara Menteri Perdagangan dengan beberapa

meeting between the Minister of Trade with some prominent

pimpinan perusahaan ternama di Denmark, di antaranya Maersk

corporate leaders in Denmark, namely Maersk A.P Moller, Weibel

A.P Moller, Weibel Scientific A/S, Ramboll, dan Arla. Pertemuan

Scientific A/S, Ramboll and Arla. The meeting discussed the

tersebut membahas peluang dan hambatan bisnis di Indonesia.

business opportunities and obstacles in Indonesia. The Minister

Mendag berharap perusahaan asal Denmark tersebut dapat

hoped the Denmark-based company can invest and cooperate

berinvestasi dan bekerja sama dengan pelaku bisnis di Indonesia.

with Indonesian counterparts. He also invited the Danish

Mendag juga mengundang para pengusaha Denmark untuk

businessmen to visit the Indonesian Pavilion at the World Expo

berkunjung ke Paviliun Indonesia pada World Expo Milan 2015

Milan 2015 and attend the Trade Expo Indonesia which will take

dan menghadiri pameran Trade Expo Indonesia yang akan

place on 21 to 25 October 2015 in Jakarta.

berlangsung pada 21-25 Oktober 2015 di Jakarta. Italia

Italy

Penyelenggaraan business luncheon pada misi dagang ini

As a series of activities of trade mission, a business luncheon was

dilaksanakan di Hotel Principe Savoia, Milan yang dipimpin oleh

held at the Hotel Principe Savoia, Milan, led by Minister of Trade

Menteri Perdagangan RI serta dihadiri oleh President of Italian

and attended by the President of Italian Trade Agency, Riccardo

Trade Agency, Riccardo Monti, dan Dubes Indonesia untuk Italia,

Monti, Indonesian Ambassador to Italy, Mr. August Parengkuan,

Bapak August Parengkuan, dan pengusaha kedua negara. Pada

and businessmen of both countries. On these occasion, the

kesempatan tersebut disampaikan mengenai perkembangan

progress about trade relations between the two countries and

hubungan perdagangan kedua negara dan perekonomian

the Indonesian economy whose growth is supported by the

Indonesia yang pertumbuhannya didukung perkuatan iklim

strengthening of business climate which more conducive and

Misi Dagang ke Hongaria Trade Mission to Hongaria

usaha yang semakin kondusif dan transparan. Selain business

transparent were presented. In addition to a business luncheon,

luncheon, sebagai rangkaian misi dagang juga dilakukan

delegation also visited two major Italian fashion companies,

kunjungan ke dua perusahaan fesyen besar Italia, yaitu Fratelli

Fratelli Rossetti Factory (leather goods) and Dolce & Gabbana,

Rossetti Factory (leather goods) dan Dolce & Gabbana, dua ikon

the two fashion icons of the world.

fesyen dunia. Pada kunjungan kerja ke Milan ini, Menteri Perdagangan

On this working visit to Milan, the Minister of Trade held a

melakukan pertemuan dengan wakil dari Michelin Group di sela-

meeting with representatives of the Michelin Group at the

sela Pembukaan World Expo Milan. Pada pertemuan tersebut,

sidelines of the opening of the World Expo Milan. At the

Mendag menyambut baik rencana investasi produsen ban

meeting, the Minister welcomed the investment plans of the tire

tersebut di Indonesia (USD 420 juta) karena dapat membangun

manufacturers in Indonesia (USD 420 million) as it can build the

perekonomian Indonesia terutama dalam mengembangkan

economy of Indonesia, especially in developing value-added

industri yang bernilai tambah.

industries.

Di sela-sela kunjungan ke Milan, juga dilakukan pertemuan

On the sidelines on Milan visit, a meeting also being held

antara Menteri Perdagangan dengan para perwakilan

between Minister of Trade with the Indonesian trade

perdagangan di wilayah Eropa (Atdag dan ITPC). Selain itu, GAPKI

representative (Trade Attache and ITPC) in the European region.

melakukan pertemuan dengan Atdag dan ITPC di Eropa untuk

Additionally, GAPKI also held a meeting with Trade Attache and

berkoordinasi dalam mempromosikan produk kelapa sawit

ITPC in Europe in order to coordinating promotion of Indonesian

Indonesia di pasar Eropa, mengingat Eropa merupakan salah

palm oil products in the European market, considering the fact

satu konsumen utama untuk produk kelapa sawit Indonesia.

that Europe is one of the main consumers of Indonesian palm oil

Indonesia telah berkomitmen dalam pengembangan industri

products. Indonesia has committed itself in the development of

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kelapa sawit yang berkelanjutan. GAPKI berharap perwakilan

a sustainable palm oil industry. GAPKI expects representatives of

Kementerian Perdagangan di Eropa dapat mempromosikan dan

the Ministry of Trade in Europe can help to promote and conduct

melakukan kampanye postif produk kelapa sawit Indonesia.

positive campaign about Indonesian palm oil products.

Misi Dagang Polandia (1-5 Mei 2015)

Trade Mission to Poland (1-5 Mei 2015)

Dalam Misi Dagang Indonesia ke Polandia, dilakukan koordinasi

In this Trade Mission, coordination and consolidation between

dan konsolidasi antar-Kedutaan Besar RI se-Eropa Timur dan

Indonesian Embassy throughout Eastern and Central Europe

Tengah melalui video conference, di KBRI Warsawa, Polandia.

carried out via video conference, at the Indonesian Embassy

Video conference kali ini dilaksanakan bersama dengan Direktur

in Warsaw, Poland. The video conference performed together

Utama Garuda, Pejabat Kementerian Perhubungan, Pejabat

with CEO of Garuda, Officials from Ministry of Transportation

Kementerian Pariwisata, dan Ketua Komisi VI DPR-RI dengan

and Ministry of Tourism, and Chairman of Commission VI of

Kepala Perwakilan RI di Finlandia, Swedia, Norwegia, Denmark,

the House of Representatives of the Republic of Indonesia

Rusia, Ceko, Rumania, Austria, Bulgaria, Hongaria, Ukraina,

with Indonesian Representative in Finland, Sweden, Norway,

Slovakia, dan Polandia. Fokus pembahasannya ialah mengenai

Denmark, Russia, Czech, Romania, Austria, Bulgaria, Hungary,

TTI (Trade, Tourism, and Investment) dalam rangka mencapai

Ukraine, Slovakia, and Poland. Focus of discussion is TTI (Trade,

target ekspor serta memberi solusi dari berbagai hambatan dan

Tourism, and Investment) in order to achieve the export target

memanfaatkan peluang di setiap negara.

and provide solutions of various obstacles and take advantage of opportunities in each country.

Produk-produk kegiatan DDS yang ditampilkan pada TEI 2015


The DDS products that displayed on TEI 2015


Selain kegiatan video conference, sebagai rangkaian misi dagang

In addition to the video conference, as a series of trade mission

Polandia juga dilaksanakan Business Luncheon di Polandia

to Poland, Business Luncheon was also held at the Regent Hotel

bertempat di Hotel Regent, Warsawa pada tanggal 4 Mei

in Warsaw on May 4th, 2015 which was attended by delegation

2015 yang dihadiri oleh delegasi pengusaha dan pemerintah

of the Indonesian businessmen and government and 70

Indonesia dan 70 perwakilan pengusaha dari Polandia.

representatives of Polish businessmen. Indonesian companies

Perusahaan Indonesia yang menjadi delegasi dalam misi dagang

(delegation members in this trade mission) represent various

ini terdiri berbagai sektor, yaitu tekstil dan produk tekstil, ban,

sectors, namely textiles and textile products, tires, palm oil,

CPO, kopi, produk perikanan, dan produk pertanian untuk

coffee, fish products, and agricultural products who want to

memasuki pasar Polandia.

enter the Polish market.


PROMOSI EKSPOR DI DALAM NEGERI

DOMESTIC EXPORT PROMOTION

Program promosi ekspor tidak saja dilakukan di luar negeri

In order to encourage buyer visit to Indonesia, export promotion

tetapi secara intensif juga dilakukan di dalam negeri untuk

programs of DGNED were conducted not only overseas but

mendorong kunjungan pembeli ke Indonesia. Kegiatan promosi

also domestically. Those programs were including Trade Expo

di dalam negeri dilakukan melalui penyelenggaraan Trade Expo

Indonesia (TEI) and participation in several exhibitions organized

Indonesia (TEI) dan partisipasi pada pameran-pameran yang

by other related institutions and associations.

diselenggarakan oleh instansi terkait dan asosiasi.

Trade Expo Indonesia (TEI) ke-30 Tahun 2015

The 30th Trade Expo Indonesia (TEI) 2015

TEI Ke-30 Tahun 2015 yang mengusung tema “Sourcing at

The 30th TEI 2015 which themed “Sourcing at Remarkable

Remarkable Indonesia” dilaksanakan selama 5 (lima) hari pada

Indonesia” held for 5 (five) days on 21-25 October 2015 and

tanggal 21-25 Oktober 2015 dan dibuka secara resmi pada

was officially opened on Wednesday, October 21st, 2015 at Hall

hari Rabu, 21 Oktober 2015 bertempat di Hall D2 Arena JIExpo

D2 Arena JIExpo by the President of the Republic of Indonesia,

oleh Presiden Republik Indonesia, Bapak Joko Widodo. TEI 2015

Mr. Joko Widodo. TEI 2015 is packaged more appealing and

ini dikemas dengan lebih menarik dan menampilkan produk-

displaying more diverse product range that meet export quality

produk yang lebih beragam dengan standar kualitas ekspor yang

standards, making it easier for foreign buyers looking for

memudahkan bagi buyer mancanegara mencari produk yang

products they desire.

diinginkannya.





Dalam rangkaian kegiatan pembukaan TEI 2015 kembali

In the opening ceremony of TEI 2015, Primaniyarta awards were

dilakukan penyerahan Penghargaan Primaniyarta kepada 30

presented to 30 (thirty) excellent exporters by their respective

(tiga puluh) pelaku ekspor berprestasi dengan masing-masing

categories, namely the High-Performance Exporters (13

kategori yakni Kategori Eksportir Berkinerja (13 perusahaan),

companies), the Global Brand Developers (7 Companies), the

Kategori Eksportir Pembangun Merek Global (7 Perusahaan),

Superior Potential Exporters (7 the company), and the Exporters

Kategori Potensi Unggulan Ekspor (7 Perusahaan), dan Kategori

of New Market Pioneer (3 companies). Besides Primaniyarta,

Pelopor Pasar Baru (3 Perusahaan). Selain penghargaan

in TEI 2015, Ministry of Trade also awarded Primaduta Award

Primaniyarta, pada tahun 2015 juga diberikan penghargaan

to 60 (sixty) foreign business (buyers) which are consistently

Primaduta Award kepada 60 (enam puluh) pelaku usaha asing

doing the importation of Indonesian products. The categories

(buyer) yang merupakan jejaring mitra dagang Indonesia yang

of Primaduta Awards are manufacturing/industrial product

secara konsisten melakukan importasi produk-produk Indonesia,

importers and small and medium-sized enterprises (SMEs)

masing-masing untuk kategori produk manufaktur/industri dan

product importers. The award was delivered through 20 Head of

produk usaha kecil dan menengah (UKM). Penghargaan tersebut

Indonesian Representative in the buyer’s country of residence

disampaikan melalui 20 Kepala Perwakilan RI di negara domisili

(such as United States, Italy, Germany, South Korea, Thailand,

buyer (antara lain Amerika Serikat, Italia, Jerman, Korea Selatan,

Japan, Philippines, Brazil, Korea, Chile, Belgium, Egypt, Hong

Thailand, Jepang, Filipina, Brazil, Korea, Chile, Belgia, Mesir,

Kong, Vietnam, Hungary, Saudi Arabia, Lebanon, Nigeria, and

Hongkong, Vietnam, Hongaria, Saudi Arabia, Libanon, Nigeria,

Singapore).

dan Singapura).

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Pada penyelenggaraan TEI 2015, tingkat okupansi seluruh

In TEI 2015, the occupancy rate throughout the expo venue

venue penyelenggaraan mencapai 99% dengan berbagai jenis

reaches 99% with the various types of products shown in

produk yang ditampilkan di berbagai hall. Adapun rincian untuk

every hall. In Hall A, exhibitors are displaying automotive

hall A antara lain automotive and automotive component,

and automotive components, building materials, consumer

building material, consumer goods, electronics & electrical

goods, electronics & electrical appliances, footwear, household

appliances, footwear, household appliances, leather & leather

appliances, leather & leather products, medical equipments,

products, medical equipments, paper & paper products, rubber

paper & paper products, rubber and rubber products, textile

& rubber products, textile & garments, toys, dan services. Pada

and garments, toys, and services. In hall B, furniture & furnishing

hall B ditampilkan produk furniture & furnishing. Pada hall C

products are shown. In the hall C, food products and beverages

ditampilkan produk makanan dan minuman (teh, kopi, kakao,

(tea, coffee, cocoa, fish products) as well as premium products

produk perikanan) serta produk premium dari berbagai provinsi.

from various provinces are displayed. On the hall D1, exhibitors

Pada hall D1 ditampilkan produk fashion, premium handicraft,

displayed fashion products, premium handicrafts, health &

health & beauty products, dan premium jewelleries. Pada area

beauty products, and premium jewelries. At the Open Space area

Open Space ditampilkan produk knock down house, garden

displayed knock down house products, garden furniture, and

furniture, dan sejumlah food truck.

food trucks.

Selain kepesertaan di atas, pada TEI Tahun 2015 menghadirkan

In addition to participation above, the TEI 2015 is presenting

beberapa paviliun:

several pavilions:

•

ASEAN Pavilion, guna memasuki MEA Tahun 2015, paviliun peluang perdagangan dan investasi di negara-negara

investment opportunities in member countries of ASEAN;





•

The Pride of Indonesia Pavilion, a showcase of best

The Pride of Indonesia Pavilion, merupakan showcase

and featured strategic products of Indonesia that are

produk-produk strategis unggulan dan terbaik Indonesia

manufactured by Indonesian companies, including

yang diproduksi oleh sejumlah perusahaan Indonesia,

State Owned Enterprises (SOEs) in Indonesia, which are

termasuk Badan Usaha Milik Negara (BUMN) terkemuka di

grouped into 4 (four) categories: namely agro industry,

Indonesia yang dikelompokkan dalam 4 (empat) kategori, yakni agro industry, manufactured products, strategic •

ASEAN Pavilion, in order to enter the MEA era in 2015, this pavilion is expected to be a forum to promote trade and

anggota ASEAN; •

•

ini diharapkan menjadi wadah untuk mempromosikan

manufactured products, strategic industry, and services. •

DDS Pavilion featuring 40 entrepreneurs from different

industry, dan services.

regions that have received designer assistance program

DDS Pavilion menampilkan sekitar 40 pelaku usaha yang

by the Ministry of Trade cq. Directorate General of Export

berasal dari berbagai daerah yang telah menerima program

Development.

pendampingan desainer oleh Kementerian Perdagangan cq. Direktorat Jenderal Pengembangan Ekspor Nasional. Adapun untuk buyers, untuk mendatangkan dari luar negeri,

As for the buyers, the Ministry of Trade in coordination and

Kementerian Perdagangan berkoordinasi dan bersinergi dengan

synergy with the Ministry of Foreign Affairs (including the

Kementerian Luar Negeri (termasuk perwakilan RI di luar negeri).

Indonesian representatives abroad) to bring in buyers from

Selain itu Kementerian Perdagangan juga memberdayakan

abroad. In addition the Ministry of Trade also empowered all

semua perwakilan perdagangan yang berada di luar negeri

trade representatives residing abroad like Trade Attaché and

seperti Atase Perdagangan dan ITPC. Untuk pihak di luar

ITPC. For the parties outside the government, the Ministry of

pemerintah, Kementerian Perdagangan berkoordinasi dengan

Trade is also in coordination with the Indonesian Chamber of

Kadin Indonesia dan Kadin negara sahabat serta beberapa

Commerce and the Chamber of Commerce of friendly countries

International Trade Promotion Office di luar negeri. Total

as well as several International Trade Promotion Offices abroad.


Pengunjung Asing berdasarkan produk yang datang pada TEI

Total foreign visitors based on products that come to TEI at

kali ini sebanyak 14.041 dari 129 negara dimana 5 negara dengan

this time as many as 14.041 from 129 countries, where the five

buyer terbanyak yaitu, Malaysia, India, Bangladesh, Irak, dan

countries with the largest buyer are Malaysia, India, Bangladesh,

Mesir.

Iraq, and Egypt.

Penyelenggaraan TEI 2015 berhasil mencapai total transaksi

TEI 2015 transactions reached a total of USD 909.31 million

sebesar USD 909,31 juta yang terdiri dari transaksi produk

consisting of transactions of products amounting to USD 857.37

sebesar US$ 857,37 juta (meningkat sebesar 5,29% dibandingkan

million (an increase of 5.29% compared to the TEI 2014); while

pada TEI 2014); sementara transaksi jasa US$ 51,94 juta

transaction of services USD 51.94 million (decreased of 50.57%

(mengalami penurunan sebesar 50,57% dibandingkan pada TEI

compared to the TEI 2014).

2014). Sementara itu, 5 (lima) kelompok produk yang paling diminati

Meanwhile, 5 (five) product groups that most demanded by

buyers selama penyelenggaraan TEI 2015 adalah tekstil dan

buyers for TEI 2015 are textile and textile products (17.96%),

produk tekstil (17,96%), furnitur (13,56%), makanan olahan

furniture (13.56%), processed foods (12.59%), coffee (7, 23%) and

(12,59%), kopi (7,23%), dan produk kimia (5,36%). Permintaan

chemical products (5.36%). Demand for these products mostly

untuk produk-produk tersebut sebagian besar berasal dari

come from Turkey, the UAE, South Africa, Bangladesh, the United

Turki, PEA, Afrika Selatan, Bangladesh, Amerika Serikat,

States, Japan, Australia, Germany, Italy, Malaysia, India, Papua

Jepang, Australia, Jerman, Italia, Malaysia, India, Papua Nugini,

New Guinea, Uzbekistan, Russia, Egypt, England, Saudi Arabia,

Uzbekistan, Rusia, Mesir, Inggris, Saudi Arabia, dan Nigeria.

and Nigeria.





Untuk sektor jasa, plantation (53,82%), jasa manufaktur (23,93%),

For the the services sector, plantation (53.82%), manufacturing

jasa konstruksi (20,22%), jasa pertanian dan perkebunan (0,70%),

services (23.93%), construction (20.22%), agriculture and

dan jasa hospitality (0,67%). Permintaan untuk sektor ini

plantation services (0.70%), and hospitality services (0.67%). The

sebagian besar berasal dari Malaysia, Djibouti, Inggris, Irak, PEA,

demand for this sector comes mostly from Malaysia, Djibouti,

Ethiopia, Jepang, Azerbaijan, Kanada, dan Taiwan.

England, Iraq, UAE, Ethiopia, Japan, Azerbaijan, Canada, and Taiwan.

Penerimaan Misi Pembelian

Reception of Buying Mission

Selain penyelenggaraan kegiatan pameran, selama tahun

In addition to organizing exhibitions, during 2015, the DGNED

2015, Ditjen PEN juga melakukan penerimaan misi dagang dari

also conducted reception of buying missions from many

berbagai negara mitra dagang. Penerimaan misi pembelian

trading partner countries. Acceptance of buying mission held

terselenggara atas kerja sama antara Ditjen PEN dengan

in cooperation between DGNED with trade representatives,

perwakilan perdagangan, termasuk Atase Perdagangan dan

including Trade Attaché and the Indonesian Trade Promotion

Indonesia Trade Promotion Center (ITPC).

Center (ITPC).

Kegiatan penerimaan misi pembelian dilakukan dengan cara

The buying mission reception activities were done by providing

memberikan fasilitas, antara lain berupa tiket penerbangan

facilities, including flight tickets from country of origin to

dari negara asal ke Indonesia serta dari Indonesia kembali ke

Indonesia and from Indonesia back to the home country, and

negara asal, dan penyediaan akomodasi bagi calon buyer yang

provision of accommodation for prospective buyer who make

melakukan kunjungan ke Indonesia untuk melakukan transaksi

a visit to Indonesia to conduct transactions with exporters

dengan perusahaan eksportir. Adapun buyer yang memperoleh

companies. Buyers that get these incentives are those who have

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fasilitasi merupakan buyer yang telah menyatakan komitmennya

committed to conduct trade contracts with the Indonesian

untuk melakukan kontrak dagang dengan perusahaan Indonesia.

companies.

Selama tahun 2015, Ditjen PEN telah memberikan fasilitasi

During 2015, the Directorate General of National Export

terhadap 12 delegasi misi pembelian dari berbagai negara, di

Development has provided the facility to 12 buying mission

antaranya Jerman, Hungaria, Amerika Serikat, China, Inggris

delegates from various countries, including Germany, Hungary,

dan Brazil. Dalam kegiatan ini, Kementerian Perdagangan

USA, China, England and Brazil. In this activity, the Ministry of

memfasilitasi 29 pelaku usaha Indonesia untuk melakukan

Trade facilitated 29 Indonesian businessmen to make direct

kontak langsung dengan calon importir. Kegiatan ini

contact with potential importers. These activities generate

menghasilkan transaksi dagang senilai US$ 114,22 juta.

business transactions worth US $ 114.22 million.

PARTISIPASI PADA PAMERAN DALAM NEGERI

PARTICIPATION IN DOMESTIC EXHIBITIONS

Maksud dan tujuan keikutsertaan Ditjen Pengembangan Ekspor

The purpose and objectives of DGNED’s participation in domestic

Nasional, Kementerian Perdagangan dalam kegiatan pameran

exhibitions organized by related institutions, associations,

yang diselenggarakan oleh instansi terkait, asosiasi, Pemerintah

regional governments, and private institutions are to promote

Daerah, maupun pihak swasta adalah untuk melakukan promosi

and develop Indonesian flagship products, so that those

dan pengembangan terhadap produk-produk unggulan

products are feasible to be promoted in international trade fairs,

Indonesia, sehingga layak untuk di promosikan pada ajang

both domestic and overseas.

pameran internasional di dalam dan luar negeri.

Presiden RI membuka IFEX 2015

Presiden RI meninjau stan IFEX 2015

The President of RI opens the IFEX 2015

The President of RI visits the booths at IFEX 2015

Selain itu, partisipasi pada kegiatan dimaksud juga diharapkan

In addition, participation in such activities is expected to raise

dapat menumbuhkan rasa cinta terhadap penggunaan

the pride of using Indonesian products which in the end will

produk-produk buatan Indonesia, yang pada gilirannya dapat

improve the image of Indonesian products as high qualified and

mendorong peningkatan citra produk Indonesia yang berkualitas

eco-friendly.

dan berwawasan lingkungan di mata masyarakat. Adapun partisipasi Ditjen PEN pada sejumlah pameran dalam

Participation of DGNED in several domestic exhibitions organized

negeri yang diselenggarakan oleh instansi terkait, asosiasi,

by related institutions, associations, regional governments, and

Pemerintah Daerah, maupun pihak swasta di tahun 2015 antara

private institutions in 2015 were including IFEX 2015, IFFINA,

lain IFEX 2015, IFFINA, INACRAFT 2015, Pameran HUT DEKRANAS,

INACRAFT, INTEX, etc.

INTEX 2015, dll.

Indonesia International Furniture Expo (IFEX) 2015

Indonesia International Furniture Expo (IFEX) 2015

Indonesia International Furniture Expo (IFEX) pada tahun ini

This year, Indonesia International Furniture Expo (IFEX) held

adalah penyelenggaraan ke-2 dan merupakan pameran furnitur

for the 2nd time and is the annual international furniture

tahunan berskala internasional dan berorientasi B-to-B. Pameran

exhibitions and B-to-B oriented. The exhibition is organized by

ini diselenggarakan oleh Asosiasi Mebel dan Kerajinan Indonesia

the Association of Indonesian Furniture and Handicraft (AMKRI)

(AMKRI) bekerjasama dengan PT. Dyandra - UBM pada tanggal

in cooperation with PT. Dyandra - UBM and took place on 12 to

12 – 15 Maret 2015 di JIExpo, Kemayoran. Pada penyelenggaraan

15 March 2015 at JIExpo, Kemayoran. In this year’s exhibition,

tahun ini, tercatat sebanyak 700 peserta baik domestik maupun

there were 700 participants, both domestic and foreign, are


manca negara, yang berpartisipasi, antara lain: RRT, Turki,

participating, among others: China, Turkey, Malaysia, Italy,

Malaysia, Italia, Taiwan, Belanda, Korea Selatan, Singapura dan

Taiwan, the Netherlands, South Korea, Singapore and Hong

Hongkong.

Kong.

Pada pameran ini, Paviliun Kementerian Perdagangan tampil

In this exhibition, Pavilion of the Ministry of Trade is presented

dengan kontruksi special design menempati area seluas 130 m²

with special design construction and occupies an area of 130 m²

di Hall B mengusung tema “Trade with Remarkable Indonesia“

in Hall B by theme “Trade with Remarkable Indonesia” with the

dengan konsep gallery. Pada partisipasinya, Ditjen PEN

concept gallery. On this participation, DGNED is facilitating 10

memfasilitasi 10 (sepuluh) perusahaan Indonesia.

(ten) Indonesian companies.

Selama pameran berlangsung tercatat transaksi sebesar USD

During the exhibition, recorded transactions amount to USD

1.413.548. Nilai tersebut merupakan total dari transaksi dagang

1,413,548. That value is the total of trade transactions and

dan inquiry potensial. Transaksi terbesar diperoleh oleh PT.

potential inquiries. The biggest transaction is obtained by PT.

Evoline Furniture Industry untuk produk royal table dan bar

Evoline Furniture Industry for royal table products and stool bar

stool sebesar USD 625.000 oleh buyer yang berasal dari Filipina,

amounted to USD 625,000 by the buyer from the Philippines,

Inggris, Afrika Selatan, Spanyol, Jerman, Belgia, Turki, Amerika

England, South Africa, Spain, Germany, Belgium, Turkey, USA,

Serikat, Italia, India, Lituania, Belanda, UAE, dan Peru.

Italy, India, Lithuania, Netherlands, UAE, and Peru.

Dirjen PEN berdialog dengan peserta IFEX 2015

Stan Informasi Ditjen PEN pada IFEX 2015

Dir. Gen. of NED dialogues with IFEX 2015 participant

DGNED Information Booth in IFEX 2015

INACRAFT

INACRAFT

Pameran INACRAFT 2015 berlangsung di Jakarta Convention

INACRAFT 2015 was held in Jakarta Convention Center and

Center dan dibuka secara resmi oleh Bapak Presiden R.I. pada

officially opened by the President of the Republic of Indonesia

tanggal 8 April 2015 pukul 10.00 WIB dengan diiringi oleh alat

on April 8, 2015 at 10:00 am to the accompaniment of traditional

musik tradisional cenceng tanda dibukanya kegiatan Pameran

musical instruments of cenceng, marking the opening of the

INACRAFT 2015. Bapak Presiden didampingi oleh Menteri

exhibition. The President was accompanied by Minister of Trade,

Perdagangan, Menteri Koperasi dan Usaha Kecil & Menengah,

Minister of Cooperatives and Small & Medium Enterprises, Mayor

Walikota Denpasar, Ketua Dewan Kerajinan Nasional, beserta

of Denpasar, the Chairman of the National Crafts Council, along

Sekjen ASEPHI dan pimpinan PT. Mediatama Binakreasi. Pameran

with the Indonesian Handicraft Association (ASEPHI) Secretary

INACRAFT tahun ini menempati luas area sebesar 25.070 m²

General and the leader of PT. Mediatama Binakreasi. This year’s

mengusung tema “Through Enchanting Bali Towards Global

INACRAFT exhibition occupied the total area of 25.070 m²,

Market” dengan provinsi Bali sebagai ikon utama pameran

bringing the theme “Through Enchanting Bali Towards Global

INACRAFT 2015. Pameran ini diikuti oleh 1.200 perusahaan yang

Market”, with Bali province as the main icon of INACRAFT 2015.

berasal dari berbagai provinsi di Indonesia dan juga beberapa

The exhibition was attended by 1,200 companies from various

peserta dari negara asing yang menempati 1.292 stand dengan

provinces in Indonesia and also some participants from foreign

produk yang ditampilkan adalah produk handicraft, gift &

countries that occupying 1,292 booths with products shown

houseware, miscellaneous craft, fashion, embroidery, batik,

were handicrafts, gifts and housewares, miscellaneous crafts,

jewelry, toys & games, souvenir, dan accessories.

fashion, embroideries, batik, jewelries, toys and games, souvenirs and accessories.

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Paviliun Kementerian Perdagangan menempati area seluas

The Ministry of Trade pavilion occupied an area of 162 m2

162 m2 yang ditempati oleh UKM binaan Ditjen PEN maupun

displaying products of DGNED and DG of Domestic Trade-

Ditjen PDN. Pada partisipasinya kali ini, Ditjen PEN memfasiitasi

assisted SMEs. At this time participation, DGNED fasilitated 11

sebanyak 11 (sebelas) perusahaan. Paviliun Kementerian

(eleven) companies. The Ministry of Trade pavilion was built with

Perdagangan dibangun dengan desain khusus bertemakan

a special design with theme “Trade with Remarkable Indonesia”.

“Trade with Remarkable Indonesia“. Paviliun Kementerian

The Ministry of Trade pavilion is located at Assembly Hall 3.

Perdagangan berlokasi di Assembly Hall 3. Selama 5 (lima) hari pameran, Paviliun Kementerian Perdagangan

During the 5 (five) days of exhibition, Pavilion of the Ministry

dikunjungi hampir 2.500 orang. Adapun total transaksi dagang

of Trade was visited by nearly 2,500 people. The total trade

selama penyelenggaraan pameran mencapai Rp. 342.345.500,-.

transactions during the exhibition reached Rp. 342.345. 500, -.

Nilai tersebut merupakan total dari transaksi dagang pembeli

That amount was the total of commercial transactions of buyers

dari Malaysia, Singapura, Jepang, India, Pakistan, Thailand, Iran,

from Malaysia, Singapore, Japan, India, Pakistan, Thailand, Iran,

RRT, Persatuan Emirat Arab (PEA), Nigeria, Italia, Afrika, dan juga

China, UEA, Nigeria, Italy, Africa, and also local buyers who will be

buyer lokal yang akan ditindaklanjuti setelah kegiatan pameran.

followed up after the exhibition.

Presiden RI membuka INACRAFT 2015 The President of RI opens the INACRAFT 2015

Mendag memberikan sambutan pada Penganugerahan INACRAFT Award 2015 The Minister of Trade gives a speech on the granting of 2015 INACRAFT Awards

Dirjen PEN memberikan INACRAFT Award 2015 Dir. Gen. of NED gives INACRAFT Award 2015

Presiden RI memperhatikan produk-produk yang dipamerkan di INACRAFT 2015 The President of RI reviews the products exhibited at INACRAFT 2015

Mendag memberikan INACRAFT Award 2015 The Minister of Trade gives INACRAFT award 2015

Dirjen PEN menggunting pita untuk membuka Pameran INTEX 2015 Dir. Gen. of NED cutting the ribbon to open intex 2015


IFFINA

IFFINA

IFFINA merupakan salah satu pameran dagang internasional

IFFINA is one of the largest international trade shows in

terbesar di Indonesia khusus produk mebel dan kerajinan.

Indonesia that was specialized on furnitures and crafts. The

Pameran yang diselenggarakan sejak tahun 2008 diikuti oleh

exhibition, held since 2008, was attended by 500 participants

500 peserta dan dihadiri oleh 4.600 pengunjung dari 95 negara

and 4,600 visitors from 95 countries, among others, Austalia,

antara lain Austalia, Amerika Serikat, India, Korea Selatan,

USA, India, South Korea, and China, consisting of importers,

dan Republik Rakyat Tiongkok yang terdiri dari importers,

manufacturer, exporter, distributor, wholesaler, reseller, service

manufacturer, exporter, distributor, wholesaler, reseller, service

company, and buying office.

company, dan buying office. Paviliun Kementerian Perdagangan bertemakan “Trade with

The Ministry of Trade pavilion, bringing the theme of “Trade

Remarkable Indonesia” ini menampilkan 11 (sebelas) perusahaan

with Remarkable Indonesia”, showed 11 (eleven) Indonesian

Indonesia dan cukup menarik minat buyers potensial dari

companies and attracted enough potential buyers from within

dalam negeri maupun luar negeri. Hal ini dapat dilihat dari hasil

the country and abroad. It could be seen from the results of the

transaksi dan kontak dagang yang dicapai selama 4 (empat) hari

transaction and commercial contacts achieved during 4 (four)

pameran, dimana tercatat total nilai pembelian contoh produk

days of exhibition, which recorded total purchases of product

dan prospective orders diestimasikan mencapai USD 712.845

samples and prospective orders was estimated to reach USD

dengan 75 inquiry/permintaan buyers yang perlu ditindaklanjuti

712 845 with 75 inquiries/requests from buyers who need to be

oleh para pelaku usaha.

followed by the companies.

Pameran HUT ke 35 DEKRANAS

DEKRANAS 35TH ANNIVERSARY EXHIBITION

Pameran DEKRANAS diselenggarakan pada tanggal 3 – 5

National Handicraft Council (Dekranas) exhibition held on 3 to

Juni 2015 di SMESCO Tower, Jakarta. Pameran ini merupakan

5 June 2015 In SMESCO Tower, Jakarta. This exhibition is a series

rangkaian kegiatan untuk memperingati HUT ke-35 DEKRANAS.

of activities to commemorate the 35th Anniversary of Dekranas.

Pameran mengangkat tema “Peningkatan Daya Saing Produk

The exhibition brought the theme “Improving Competitiveness

Kerajinan Indonesia melalui Peningkatan Kreativitas dan

of Indonesian Craft Products through Improved Creativity and

Regenerasi Perajin” dengan harapan keberlangsungan produk

Regeneration of Craftsmen” in the hope of the sustainability

kerajinan di tanah air dapat terjaga dan semakin berdaya

of craft products in Indonesia can be maintained and more

saing di pasar global mengingat bidang usaha kerajinan dapat

competitive in the global market considering the field of craft

menciptakan banyak lapangan pekerjaan bagi masyarakat.

businesses create a lot of jobs for the community.

Peserta pameran berasal dari Dekranasda Provinsi, Dekranasda

Exhibitors came from Regional National Handicraft Council

Kabupaten/Kota, Kementerian terkait dan BUMN memenuhi

(Dekranasda) in provincial and local/regencial level, relevant

127 stand yang disediakan oleh panitia. Kementerian yang

Ministries and State Owned Enterprises fullfil 127 booths

berpartisipasi diantaranya adalah Kementerian Perdagangan,

provided by the committee. Participating ministries including

Kementerian Perindustrian dan Kementerian Koperasi Usaha

the Ministry of Trade, Ministry of Industry and Ministry of

Kecil dan Menengah dengan memfasilitasi binaannya.

Cooperatives Small and Medium Enterprises provide the booths for their assisted companies.

Kementerian Perdagangan melalui Paviliun Direktorat Jenderal

Ministry of Trade through the Pavilion of the Directorate General

Pengembangan Ekspor Nasional (DJPEN) seluas 90 m2 berada

of National Export Development (DGNED) of 90 m2 is located

di Exhibition Hall, sebelah paviliun icon, menampilkan 10

in the Exhibition Hall, next to the pavilion icon, featuring 10

perusahaan kerajinan kriya unggulan dari berbagai daerah

companies of excellent featured craft from various regions

dengan produk antara lain produk keramik dan glassware,

with products including ceramics and glassware, jewelry, home

perhiasan, home decoration, dan fashion accessories (pakaian,

decoration, and fashion accessories (clothing, traditional cloths,

kain tradisional, tas dan sepatu).

bags and shoes).

Selama 3 (tiga) hari pameran, telah tejadi penjualan senilai 1,3

During the 3 (three) days of exhibition, there have been sales

miliar rupiah terdiri dari transaksi retail senilai 713,6 juta rupiah

of Rp 1.3 billion consisting of retail transactions worth Rp 713.6

dan kontak dagang senilai 595,3 juta rupiah dengan produk

million and trade contacts worth Rp 595.3 million. Products that

yang banyak diminati antara lain sepatu kloom, kain sutera garut,

are high in demand among others are kloom shoes, Garutan silk

perhiasan, kain dan baju batik indigo.

fabric, jewelry, fabrics and indigo batik shirt.

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Pameran Integrated Textile Industry Trade Show and Home

Integrated Textile Industry Trade Show and Home Textile and

Textile and Furnishing Fabric 2015 - INTEX 2015

Furnishing Fabric 2015 - INTEX 2015 Exhibition

Pameran Integrated Textile Industry Trade Show and Home

Integrated Textile Industry Trade Show and Home Textile and

Textile and Furnishing Fabric 2015 - INTEX 2015 adalah pameran

Furnishing Fabric 2015 - INTEX 2015 is the integrated exhibition

tekstil dan produk tekstil terintegrasi di Indonesia yang

of textiles and textile products in Indonesia which is being

diadakan pertama kali dan merupakan hasil kerja sama antara

held the first time and is the result of cooperation between the

Asosiasi Pertekstilan Indonesia (API) dengan PT. Cendikia Mulia

Indonesian Textile Association (API) with PT. Cendikia Noble

Komunikasi selaku event organizer pameran tersebut.

Communications as the event organizer of the exhibition.

Pameran INTEX yang menempati luas area sebesar 3.000 m2

INTEX exhibition occupies an area of 3,000 m2 bringing the

mengusung tema “Recondition Yarn and Fibre As Main Aspect

theme of “Recondition Yarn and Fibre As Main Aspect To

To Developing Textile Industry”. Pameran ini diikuti oleh 69

Developing Textile Industry”. The exhibition was attended by

perusahaan yang menempati 63 stand dengan produk yang

69 companies that occupied 63 booths. Products shown in

ditampilkan adalah antara lain fiber, cotton, silk and blends,

the exhibition are, among others, fiber, cotton, silk and blends,

batik, fabric, flannel, yarn, woven, zipper, ribbon, lace, fastener,

batik, fabric, flannel, yarn, woven, zipper, ribbon, lace, fastener,

trimming, dan embroidery. Pameran yang dilaksanakan selama

trimming and embroidery. The exhibition is held for three days

tiga hari dari tanggal 10 – 12 Juni mencatat kunjungan visitors

from June 10 to 12 with number of visitors recorded more than

kurang lebih sebanyak 1.900 visitors.

1,900 visitors.

Paviliun Kementerian Perdagangan menempati area seluas 72

The Ministry of Trade pavilion occupies an area of 72 m2,

m2 yang terdiri dari 8 perusahaan yang berasal dari Jakarta, Jawa

consisting of 8 companies from Jakarta, Central Java, and West

Tengah, dan Jawa Barat yang dibangun dengan desain spesial

Java. This pavilion was built with a special design “Trade with

“Trade with Remarkable Indonesia”. Stand DJPEN - Kementerian

Remarkable Indonesia”, located in the Assembly Hall adjacent to

Perdagangan berada di Assembly Hall berdekatan dengan Ikon

Intex icon.

Intex. Selama 3 (lima) hari pameran, stand DJPEN-Kementerian

During the 3 (three) days of exhibition, DGNED - The Ministry

Perdagangan dikunjungi hampir 1500 orang dan telah terjadi

of Trade pavilion was visited by nearly 1500 people with some

potensi transaksi secara kontrak maupun langsung (retail).

potential transaction and direct contracts (retail). The total

Adapun total estimasi transaksi dagang dan inquiry selama 3

estimated trade transaction and inquiry for three (3) days

(tiga) hari mencapai USD 650.297.

reached USD 650.297.

Dirjen PEN meninjau stan Pameran INTEX 2015

Paviliun Ditjen PEN pada Pameran INTEX 2015

Dir. Gen. of NED visits booth at INTEX 2015

DGNED Pavilion at INTEX 2015


KEGIATAN PENCITRAAN

BRANDING ACTIVITIES

World Expo Milano

World Expo Milano

World Expo merupakan pameran Universal Non-komersial

World Expo is a Universal Non-commercial exhibition held

yang diselenggarakan setiap 5 (lima) tahun oleh International

every 5 (five) years by the International Exhibitions Bureau (BIE).

Exhibitions Bureau (BIE). Expo sebelumnya diselenggarakan di

Previous Expo was held in Shanghai, China in 2010. The World

Shanghai, RRT pada tahun 2010. World Expo Milano (WEM) 2015

Expo Milano (WEM) 2015 held for six months from May 1st until

diselenggarakan selama 6 bulan dari 1 Mei hingga 31 Oktober

October 31st, 2015. In addition to Indonesia, there are 145 (one

2015. Selain Indonesia, terdapat 145 (seratus empat puluh lima)

hundred and forty-five) participating countries that participated

negara peserta yang berpartisipasi pada kegiatan yang digelar di

in activities which held in an area of 110 ha in Rho neighborhood,

area seluas 110 ha di kawasan Rho, sebelah barat Milan, Italia.

West of Milan, Italy.

Partisipasi Indonesia pada WEM 2015 diwakili oleh Koperasi

Indonesian participation in WEM 2015 is represented by the

Pelestari Budaya Indonesia (KPBN). Paviliun Indonesia

Indonesian Culture Conservation Cooperative (KPBN). The

mengusung tema “The Stage of The World” menempati area

Indonesian pavilion which themed “The stage of the World”

seluas 1.175 M2 di slot S44 di dekat Entrance Gate sebelah Timur

occupies an area of 1,175 m2 in the slot S44, near the East Gate

bersebelahan dengan negara Turkmenistan, Sudan, Qatar, dan

Entrance adjacent to the pavilion of Turkmenistan, Sudan, Qatar,

Monako, serta berseberangan dengan negara Oman, Estonia,

and Monaco, as well as contrary to the pavilion of Oman, Estonia,

Slovakia, Jepang, Monako, dan Turki.

Slovakia, Japan, Monaco, and Turkey.

Desain Paviliun Indonesia menggunakan konsep Bubu dan

The design of Indonesian pavilion using the concept of Bubu

Lumbung sesuai dengan tema WEM 2015 yaitu “Feeding the

(fish trap) and Barn accordances with WEM 2015’s theme,

Planet: Energy for Life”. Bubu merupakan alat penangkap ikan

“Feeding the Planet: Energy for Life”. Bubu is a traditional

tradisional Indonesia dan Lumbung melambangkan tempat

Indonesian fishing equipment and barn (grain storage)

penyimpanan padi sebagai cadangan pada musim paceklik.

symbolizes the place to reserve on a bad season. Indonesian

Desain Paviliun Indonesia termasuk sebagai salah satu dari “24

pavilion design is appreciated as one of the “24 Most Impressive

Most Impressive Designs” menurut kantor berita CNN. Pavilun

Designs” according to CNN. Indonesian pavilion is divided

Indonesia terbagi dalam 5 (lima) display zone yaitu 1) Indonesia

into five (5) display zones, namely 1) Indonesia (the story of

(cerita tentang Indonesia, key fact, Indonesia hari ini); 2) Pangan

Indonesia, a key fact, Indonesia today); 2) Food (Story of spices;

(Cerita tentang rempah-rempah; pemasok kopi, coklat, gula, teh

suppliers of coffee, cocoa, sugar, tea world; Indonesian food

dunia; makanan Indonesia di internasional); 3) Energi (ring of

in the international level); 3) Energy (ring of fire, geothermal

fire, sumber panas bumi dll); 4) Maritim dan 5) Culture (makanan

resources, etc.); 4) Maritime and 5) Culture (foods that have

yang memiliki nilai spiritual di Indonesia). Keseluruhan display

spiritual value in Indonesia). Overall display is using multiple LED

menggunakan TV LED serta multiple LCD monitor dan produk-

TVs and LCD monitors and the products produced by Indonesian

produk yang dihasilkan oleh Indonesia sesuai zonasi yang ada.

in accordance with appropriate zoning. Indonesia Pavilion is also

Paviliun Indonesia juga dilengkapi dengan amphitheater untuk

equipped with amphitheater for cultural performances.

menampilkan pertunjukan budaya.

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Selain itu terdapat atraksi utama Paviliun Indonesia, yakni

The main attractions of the Indonesia Pavilion are the

penampilan inovasi teknologi hasil karya anak bangsa yang

performances of the work of the innovation technological of

menampilkan inovasi teknologi virtual reality. Pada area ini, para

the Indonesian people that display innovations of virtual reality

pengunjung mendapatkan experiencing of Indonesia melalui

technology. In this area, visitors find the feeling of “experiencing

media virtual reality yang memberikan gambaran tentang

of Indonesia” through the medium of virtual reality that provides

Indonesia sehingga para pengunjung seolah merasakan

an overview of Indonesia so that the visitors had a first hand

pengalaman langsung seperti sedang berada di Indonesia.

experience like being in Indonesia. Indonesian pavilion at the

Paviliun Indonesia pada world expo kali ini menampilkan

world expo this time featuring a special icon which is the Javan

ikon khusus yaitu Badak Jawa yang berbahan dasar perunggu

rhino that made from bronze weighing 500 kilograms. The

seberat 500 kilogram. Badak Jawa dipilih karena memiliki kaitan

icon of Javan rhino was chosen because it has close links to the

erat dengan upaya pelestarian ekosistem di Indonesia, sekaligus

preservation of the ecosystem in Indonesia, as well as a special

memiliki sejarah khusus dengan Tahta Suci Vatikan di masa

history with the Vatican Holy Throne in the past.

lampau. Peresmian Window to Remarkable Indonesia (WtRI) di

Inauguration of Window to Remarkable Indonesia (WtRI) in

Nanning, RRT

Nanning, RRT

Window to Remarkable Indonesia (WtRI) memiliki tujuan utama

The main purpose of Window to Remarkable Indonesia (WtRI)

yaitu untuk memperkuat pasar perdagangan Indonesia di

facility is to strengthen the trade market of Indonesia in the

wilayah Tiongkok agar mampu bersaing dalam menciptakan

territory of China in order to compete in creating featured

pasar produk unggulan, mengembangkan akses pasar, promosi

products market, improving market access, promoting and

dan mengembangkan jaringan usaha dengan melakukan

developing business networks by doing market penetration

penetrasi pasar melalui Ruang Pameran Permanen di RRT serta

through the Permanent Exhibition Hall in China and can help

dapat membantu mencari mitra usaha (dagang, retail, agen,

look for business partners (trade, retail, agents, distributors)

distributor) agar dapat meningkatkan penjualan sekaligus

in order to increase sales while creating market linkages for

menciptakan jaringan pasar untuk produk unggulan Indonesia

Indonesian featured products, especially participant products.

khususnya produk peserta. WtRI diresmikan pada tanggal 17 September 2015 di VIP 1

WtRI inaugurated on 17 September 2015 in the VIP 1 China-

Ballroom China-ASEAN Plaza lantai 5 oleh Dirjen PEN bersama

ASEAN Plaza Ballroom floor 5 by the Director General of National

dengan Konsul Jenderal Republik Indonesia untuk Guangzhou,

Export Development along with Consul General of the Republic

Managing Director China-ASEAN Plaza dan perwakilan dari

of Indonesia to Guangzhou, Managing Director of China-ASEAN

asosiasi pengusaha Tiongkok. Pada kepesertaan WtRI tahap

Plaza and representatives of the employers’ association of China.

pertama ini difasilitasi sebanyak 36 perusahaan dari berbagai

In this first phase of membership, WtRI facilitated as many as

kategori produk diantaranya furnitur, home decor, handicraft,

36 companies with various categories of products including

makanan dan minuman, sarang burung walet, produk

furniture, home decor, handicrafts, food and beverage, birds’

kecantikan dan spa, perhiasan, tekstil, dan sepatu. Fasilitas

nests, beauty and spa products, jewelry, textiles, and footwear.

yang diberikan kepada peserta adalah ruang pamer 472 m2,

Features provided to participants are 472 m2 showroom,

pengiriman sampel produk, kegiatan one on one business

delivery of product samples, activities of one on one business

matching, promosi melalui official website dan pencetakan

matching, promotion through the official website and printing of

brosur/booklet peserta.

brochures/booklets participants.

Respon masyarakat Tiongkok terutama buyers/trader yang

The response of Chinese society, especially buyers/traders who

datang ke WtRI cukup bagus dan prospektif, hal ini terbukti

came to WtRI are quite nice and prospective. It is proved by some

dengan respon serius dari beberapa perusahaan besar

serious responses from several major companies distributor

distributor di RRT yang ingin melakukan kerjasama jangka

in China who want to do long-term cooperation to several

panjang terhadap beberapa produk terutama produk makanan

members, especially those with food and health products.

dan kesehatan.


Peluncuran Keikutsertaan Indonesia pada WEM 2015

Mendag membuka Paviliun Indonesia pada WEM 2015

The launch of Indonesia’s participation in the WEM 2015

The minister of Trade opened the Indonesian Pavilion at the WEM 2015

Paviliun Indonesia pada WEM 2015

Dirjen PEN membuka area Oculus Paviliun Indonesia pada WEM 2015

Indonesian Pavilion at the WEM 2015

DirGen. of NED open Oculus area in Indonesian pavilion at the WEM 2015

Peringatan HUT Kemerdekaan RI di Paviliun Indonesia pada WEM 2015

Pengunjung Paviliun Indonesia pada WEM 2015 ke-3 juta

Anniversary of Indonesian Independence day in the Indonesian pavilion at the WEM 2015

The three millionth Visitor of Indonesian pavilion at the WEM 2015

Kunjungan Javier Zanetti di Paviliun Indonesia pada WEM 2015 Javier Zanetti visits the Indonesia Pavilion in WEM 2015

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Pengembangan produk erat kaitannya dengan upaya pemerintah untuk mengurangi ketergantungan terhadap suatu produk ekspor tertentu melalui diversifikasi produk ekspor, termasuk produk kreatif. Hal tersebut juga merupakan salah satu upaya untuk meningkatkan daya saing produk Indonesia di pasar global. Terkait dengan upaya mewujudkan peningkatan kualitas dan diversifikasi produk ekspor Indonesia, Ditjen PEN melakukan identifikasi dan analisa potensi produk dalam negeri, dalam rangka diversifikasi produk ekspor; pengembangan industri kreatif sebagai alternatif produk baru yang dapat diekspor; serta pengembangan desain, kemasan, dan pencitraan produk ekspor.

Seminar Desain Kreatif pada Konvensi Pekan Produk Kreatif Indonesia 2015 Creative Design Seminar on Indonesia Creative Product Week 2015 Convention

Product development is closely related to government efforts to diminish dependency on specific export product through export product diversification, including the creative products. It is also meant to increase the Indonesian product competitiveness in the global market. Regarding the efforts to improve the quality and diversification of Indonesian export products, DGNED is conducting the following activities: identifying and analyzing the potency of domestic products in order to diversify export products; developing creative industry as new product alternatives that can be exported; as well as developing the design, packaging and the image of export products.

Direktur Pengembangan Produk Ekspor menyampaikan paparan pada Seminar Desain Kreatif Director of Export Product Development gives presentation at Creative Design Seminar


Kegiatan Designer Dispatch Services

Designer Dispatch Services

Meningkatnya persaingan di pasar internasional

The increased competition in the international market requires

mengharuskan para produsen di seluruh dunia untuk mampu

manufacturers around the world to be able to create superior

menciptakan produk-produk unggulan dengan kualitas yang

quality products in accordance with global standards. In

sesuai dengan standar global. Selain itu, produk tersebut

addition, these products are also expected to innovative and

juga diharapkan inovatif dan sesuai dengan tren dan selera

in line with ongoing trends and consumer tastes, where trends

konsumen yang sedang berlangsung, dimana tren dan selera

and tastes are not the same in every market.

tersebut tidak sama disetiap pasar. Dalam upaya pengembangan dan peningkatan daya saing

In order to develop and increase Indonesia’s export product

produk ekspor Indonesia, Ditjen PEN melalui Direktorat

competitiveness, DGNED through Directorate of Export

Pengembangan Produk Ekspor bekerjasama dengan Japan

Product Development in cooperation with Japan International

International Cooperation Agency (JICA) telah melaksanakan

Cooperation Agency (JICA) had conducted a program called

program Designer Dispatch Services (DDS), yaitu kegiatan

Designer Dispatch Services (DDS). DDS is a coaching program

pendampingan oleh desainer kepada UKM untuk membantu

in which designers assist SME practitioners/owners to develop

mengembangkan desain produk mereka sesuai dengan trend

their product design, to adjust to the trend and market taste.

dan selera pasar sehingga diharapkan dapat menghasilkan

Therefore, their products will be more competitive.

produk ekspor yang berdaya saing. Pada tahun 2015, Kementerian Perdagangan melalui Ditjen

In 2015, the Ministry of Trade through the Directorate General

PEN telah mengadakan kegiatan DDS untuk 16 (enam belas)

of National Export Development has held the DDS to 16

pelaku usaha yang tersebar di berbagai daerah dengan

(sixteen) businesses which are spread across the region with

rincian pelaku usaha produk furniture di Jepara, Cirebon,

details of furniture products businesses in Jepara, Cirebon,

Solo dan NTB, serta pelaku usaha produk home decoration di

Solo and NTB, and home decoration products businesses in

Yogyakarta, NTB, Bandung dan Surabaya.

Yogyakarta, NTB, Bandung and Surabaya.

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Adaptasi Produk

Product Adaptation

Kegiatan adaptasi produk merupakan kegiatan peningkatan

Products adaptation is a series of activities to increase the

daya saing produk Indonesia melalui transfer informasi dan

competitiveness of Indonesian products through transfer of

pendampingan oleh tenaga ahli (dalam ataupun luar negeri),

information and assistance by experts (inside or outside the

agar produk yang dihasilkan sesuai dengan permintaan dan

country), so the products resulted according to the demands

selera konsumen, trend produk, life style, isu lingkungan,

and tastes of consumers, product trends, lifestyle, environmental

standardisasi dan persyaratan impor di negara tujuan ekspor.

issues, standardization and import requirements in export

Untuk tenaga ahli luar negeri Kementerian Perdagangan c.q.

destination countries. For the foreign experts, the Ministry of

Ditjen PEN bekerja sama dengan narasumber yang berasal dari

Trade c.q. DGNED cooperates with spokeperson/tutors from

akademisi, asosiasi, pengusaha yang telah sukses hingga tenaga

academia, associations, entrepreneurs who have been succeed,

ahli dari Asean Korea Center (AKC). Tujuan penyelenggaraan

and experts from Asean Korea Center (AKC). Objectives of the

kegiatan ini adalah agar produk-produk ekspor Indonesia dapat

activity are for Indonesian export products can adjust to the

menyesuaikan dengan keinginan dan selera pasar tujuan ekspor.

desires and tastes of the export market.

Pada tahun 2015, telah dilaksanakan 20 kegiatan adaptasi

In 2015, DGNED has conducted 20 products adaptation activities

produk di 15 daerah, diantaranya adaptasi produk kulit di Garut,

in 15 regions, including adaptation of leather products in Garut,

adaptasi produk furnitur di Solo, adaptasi produk home decor

adaptation of furniture products in Solo, adaptation of home

di Yogyakarta, adaptasi produk furnitur di Bogor, adaptasi

decor product in Yogyakarta, adaptation of furniture products

produk furnitur di Mataram, adaptasi produk kulit di Yogyakarta,

in Bogor, adaptation of furniture products in Mataram, the

adaptasi produk home decor di Mataram, adaptasi produk ikan

adaptation of leather products in Yogyakarta, adaptation of

Produk-produk dekorasi rumah pada kegiatan adaptasi produk

Produk-produk dekorasi rumah pada kegiatan adaptasi produk

Home decor products in product adaptation activities

Home decor products in product adaptation activities

di Subang, adaptasi produk home decor di Jepara, adaptasi produk

home decor product in Mataram, adaptation of fish products in

home decor di Bandung, adaptasi produk home decor di Surabaya,

Subang, adaptation of home decor product in Jepara, adaptation

adaptasi produk furnitur di Cirebon, adaptasi produk kopi di Jambi,

of home decor product in Bandung, adaptation of home decor

adaptasi produk e-commerce di Palembang, adaptasi produk home

product in Surabaya, adaptation of furniture products in Cirebon,

decor di Tasikmalaya, adaptasi produk kerajinan di Bandung, adaptasi

adaptation coffee products in Jambi, adaptation of e-commerce

produk makanan olahan di Semarang, adaptasi produk perhiasan

product in Palembang, adaptation of home decor product in

perak di Mojokerto, adaptasi produk home decor di Surabaya dan

Tasikmalaya, adaptation of handicraft product in Bandung,

adaptasi produk animasi di Cimahi.

adaptation of processed food products in Semarang, adaptation of silver jewelry products in Mojokerto, adaptation of home decor products in Surabaya and adaptation of animated product in Cimahi.


Kegiatan Pengembangan Merek (Rebranding)

Brand Development (Rebranding) Activity

Kegiatan Pengembangan Merek merupakan salah satu upaya

Brand Development program is one of the efforts to increase

peningkatan daya saing produk melalui penguatan atau

product competitiveness through strengthening or developing

pengembangan merek UKM sehingga merek tersebut mampu

brand of SMEs’ products so the brand would able to increase

meningkatkan nilai jual dan pemasaran produk. Program

the selling and marketing of products. Brand development

pengembangan merek dilakukan terhadap pelaku usaha yang

program carried out for businesses that have export potential,

mempunyai potensi ekspor antara lain melalui perbaikan definisi

by improving brand definition, visual forms, and way to

merek, bentuk visual, serta bagaimana mengkomunikasikan

communicate the brand to the targeted buyer as marketing

merek kepada target pembeli sebagai upaya pengembangan

development efforts.

pemasaran. Tujuan dari pelaksanaan Kegiatan Pengembangan Merek

The purpose of the Brand Development is to provide insight to

adalah untuk memberikan pemahaman kepada para pemangku

stakeholders on the importance of brand development as part of

kepentingan terhadap pentingnya pengembangan merek

efforts to increase competitiveness and sales value of a product.

sebagai bagian dari upaya peningkatan daya saing dan nilai jual

Moreover, this activity is also intended to help businessmen build

suatu produk. Selain itu, kegiatan ini juga dimaksudkan untuk

the brand in the form of arrangement of brand identity (logo)

membantu pelaku usaha membangun mereknya dalam bentuk

and its application in the form of promotional materials and

penataan identitas merek (logo) dan aplikasinya dalam bentuk

product packaging.

materi promosi dan kemasan produk.

Produk-produk dekorasi rumah pada kegiatan adaptasi produk Home decor products in product adaptation activities

Kegiatan pengembangan merek telah dilaksanakan selama

Brand development activities have been carried out for 4 (four)

4 (empat) tahun dengan fokus pada pengembangan merek

years with a focus on businessmen brand development in the

pelaku usaha berupa strategi merek dan penyempurnaan brand

form of brand strategy and improvement of brand identity

identity termasuk logo desain materi promosi, desain kemasan,

including design logos of promotion material, packaging design,

desain website, yang dipandang sebagai salah satu upaya efektif

website design, which is seen as one of the effective measures

dalam meningkatkan nilai tambah dan daya saing produk.

to increase added-value and product competitiveness. From

Dari pelaksanaan workshop pengembangan desain, diketahui

the implementation of workshop design development, it is

bahwa pelaku usaha Indonesia telah mampu menciptakan

known that Indonesian businessmen have been able to create

produk dengan kualitas dan desain yang baik. Namun demikian,

products with quality and good design. However, most of these

sebagian besar dari pelaku usaha tersebut belum memiliki merek

businesses do not have their own brand yet or they already own

sendiri, atau sudah memiliki merek namun belum mengetahui

brand but do not know how to position the brand to target

bagaimana memosisikan merek tersebut kepada target

consumers. From workshop of the brand development, has been

konsumen. Dari kegiatan workshop pengembangan merek

selected 40 SMEs from different regions to be included in brand

tersebut, telah terseleksi sebanyak 40 UKM dari berbagai daerah

development facilities.

yang mendapatkan fasilitas pengembangan merek.

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Penciptaan Identitas Lokal dan Nasional (HKI)

Creation of local and national identity (IPR)

Dalam upaya meningkatkan daya saing produk dan jasa

In an effort to improve the competitiveness of products and

Indonesia serta membantu pelaku usaha/UKM dalam proses

services of Indonesia as well as helping businesses/SMEs in the

pendaftaran HKI maka Kementerian Perdagangan melaksanakan

process of registration of IPRs, the Ministry of Trade conducting

kegiatan penciptaan identitas lokal dan nasional berupa

identity creation of local and national in the form of socialization

sosialisasi dan fasilitasi pendaftaran HKI untuk 100 pelaku usaha

and facilitation of IPR registration for 100 businesses in four

di empat wilayah yakni di Kabupaten Pekalongan, Provinsi Riau,

regions namely in Pekalongan regency, Riau, Lampung and

Provinsi Lampung dan Provinsi Jawa Tengah.

Central Java provinces.

Jumlah peserta yang diproses usulan pendaftaran HKI masing-

The number of participants whose proposal of IPR registration is

masing adalah sebagai berikut: Kabupaten Pekalongan 24

facilitated as follows: Pekalongan 24 (twenty four) applications,

(dua puluh empat) aplikasi, Provinsi Lampung 13 (tiga belas)

Lampung Province 13 (thirteen) applications, Riau Province 23

aplikasi, Provinsi Riau 23 (dua puluh tiga) aplikasi, Provinsi Jawa

(twenty three) applications, Central Java Province 24 (twenty

Tengah 24 (dua puluh empat) aplikasi dan Provinsi Jakarta 2

four) applications and Jakarta Provincial two (2) applications, so

(dua) aplikasi, sehingga jumlah total aplikasi merek sebanyak

that the total number of trademark applications were 86 (eighty

86 (delapan puluh enam) pemohon yang disetujui oleh Ditjen

six) applicants approved by the Directorate General of IPR. As for

HKI. Sedangkan untuk desain industri diajukan sebanyak 14

the industrial design, filed a total of 14 (fourteen) applicant, so

(empat belas) pemohon, sehingga jumlah keseluruhan pendaftar

that the total number of registrants certification IPR as much as

sertifikasi HKI sebanyak 100 aplikasi.

100 applications.

Kunjungan tenaga ahli ke industri kerajinan pada kegiatan pengembangan produk ekspor

Kunjungan tenaga ahli ke industri kerajinan pada kegiatan pengembangan produk ekspor

Experts visit to the craft industry on export product development activities

Experts visit to the craft industry on export product development activities

Kegiatan Pengamatan Produk Ekspor di Negara Pesaing (Product Intelligence)

Observation activities of Products Export in Competitor Country (Product Intelligence)

Kegiatan Pengamatan Produk Ekspor di Negara Pesaing (Product

Observation activities of export products in competitors’

Intelligence) merupakan salah satu upaya pengumpulan

countries (Product Intelligence) is one of the way of collecting

data dan informasi terkait dengan pengembangan produk

data and information related to the development of export

ekspor yang dilakukan oleh negara pesaing. Hal ini merupakan

products made by competitors. This is one way to get on the

salah satu upaya untuk mendapatkan rekomendasi strategi

recommendation of development strategy of Indonesian export

pengembangan produk ekspor Indonesia agar dapat lebih

products in order to be well accepted in the global market.

diterima di pasar global. Tujuan dari pelaksanaan kegiatan product intelligence

The purpose of product intelligence activities is making

adalah melakukan pengamatan dan pengumpulan informasi

observations and collecting strategic and tactical information

strategis dan taktis terkait konfigurasi pengembangan produk

related to configuration of competitor’s product development

pesaing di negara pengamatan. Analisa pengamatan meliputi

in the country of observation. Observation analysis includes

strategi pengembangan produk, rantai nilai, regulasi terkait

product development strategies, value chains, regulations

pengembangan produk secara global, segmentasi pasar, serta

of global product developments, market segmentation, and

strategi promosi dan pemasaran produk.

promotional strategies and product marketing.

Kegiatan Product Intelligence telah dilaksanakan di 3 (tiga)

Product Intelligence activities have been carried out in three

negara, yakni Hongkong (produk perhiasan), Thailand (produk

(3) countries, namely Hong Kong (jewellery products), Thailand

makanan olahan), dan Taiwan (produk mainan anak-anak).

(processed food products), and Taiwan (children’s toys).


Partisipasi pada Berbagai Kegiatan Pengembangan Produk

Participation in Various Product Development Activities

Selain kegiatan-kegiatan pengembangan produk yang

In addition to the product development activities conducted

dilaksanakan secara mandiri oleh Ditjen PEN, juga dilaksanakan

independently, DGNED also carried out several activities of

sejumlah kegiatan partisipasi pada ajang-ajang yang

participation in the events organized by the relevant parties to

diselenggarakan pihak-pihak terkait untuk mempromosikan

promote Indonesian creative products, such as Indonesia Fashion

produk-produk kreatif Indonesia, seperti Indonesia Fashion

Week, Gelar Batik Nusantara, Baros International Animation

Week, Gelar Batik Nusantara, Baros International Animation

Festival, Indonesia Creative Products Week (PPKI) and Jakarta

Festival, Pekan Produk Kreatif Indonesia, dan Jakarta Fashion

Fashion Week.

Week.

Kunjungan tenaga ahli ke industri kerajinan pada kegiatan pengembangan produk ekspor Experts visit to the craft industry on export product development activities

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Dalam mencapai tujuan peningkatan dan pengembangan

In order to reach the goals of export improvement and

ekspor yang menjadi prioritas Ditjen PEN, diperlukan

development prioritized by DGNED, it is necessary to

keterlibatan peran dari pihak-pihak lain baik dalam

involve other parties either domestic or overseas, which

maupun luar negeri baik berupa kerjasama dengan instansi

are implemented through cooperation with government

pemerintah maupun swasta. Kerjasama dapat diwujudkan

or private institutions. This cooperation could be technical

melalui berbagai hal, baik yang bersifat teknis maupun non

or non-technical such as cooperation in export promotion,

teknis, antara lain dengan kerjasama di bidang promosi

cooperation in export product development, etc.

ekspor, kerjasama pengembangan produk ekspor, dan lainlain. Sepanjang tahun 2015 Ditjen PEN telah melakukan

During the year of 2015, DG NED had cooperated with other

kerjasama dengan beberapa pihak dan beberapa kegiatan

parties and conducted some activities to support the export

yang menunjang peningkatan kerjasama pengembangan

development cooperation as described below.

ekspor antara lain seperti yang disebutkan berikut ini. Penandatanganan Nota Kesepahaman antara

The signing of Memorandum of Understanding (MoU)

Kementerian Perdagangan dengan Asosiasi Pengusaha

between the Ministry of Trade and the Employers’

Indonesia (APINDO)

Association of Indonesia (APINDO)

Pada tanggal 13 April 2015 dilaksanakan penandatanganan

On 13 April 2015, DGNED carried out the signing of

Nota Kesepahaman kerja sama antara Kemendag dengan

Memorandum of Understanding of cooperation between

APINDO. Nota Kesepahaman ini merupakan perpanjangan

the Ministry of Trade and APINDO. This Memorandum of

kerja sama sebelumnya yang telah berakhir pada tanggal

Understanding is an extension of previous cooperation which

11 Juli 2014. Nota Kesepahaman kali ini mengusung tema

expired on 11 July 2014. The theme for this Memorandum of

“Pengembangan dan Pembinaan Pelaku Usaha Nasional

Understanding is “Mentoring and Development of National

dalam Upaya Peningkatan Ekspor dan Penguatan Pasar

Entrepreneurs in an Effort to Increase Exports and Strengthen

Dalam Negeri“.

the Domestic Market”.


Direktur Kerja Sama Pengembangan Ekspor memberikan sambutan pada kegiatan Aktivasi Kerjasama

Narasumber menyampaikan pemaparan pada kegiatan Aktivasi Kerjasama Guest Speakers delivered a presentation at the Cooperation Activation activities

Director of Export Development Cooperation gave a speech on the Cooperation Activation activities

Pelaku usaha berdiskusi dengan Direktur Kerja Sama Pengembangan Ekspor di meja konsultasi

Narasumber menyampaikan pemaparan pada kegiatan Aktivasi Kerjasama Guest Speakers delivered a presentation at the Cooperation Activation activities

Business actors discussing with the Director of Export Development Cooperation in consultation table

Ruang lingkup Nota Kesepahaman ini antara lain meliputi:

The scopes of this Memorandum of Understanding include the

a.

Penyebarluasan informasi perdagangan melalui identifikasi

following:

hambatan dan peluang ekspor dan penguatan pasar dalam

a.

negeri;

Dissemination of trade information through Identification of trade barriers and export opportunities and

b.

Advokasi perdagangan internasional;

c.

Peningkatan SDM pelaku usaha (capacity building);

b.

International trade advocation;

d.

Pemanfaatan preferensi perdagangan;

c.

Improvement of entrepreneurship human resources

e.

Peningkatan peran serta dunia usaha dalam proses negosiasi

f.

strengthening the domestic market;

(capacity building);

perdagangan internasional dan;

d.

Utilization of trade preferences;

Koordinasi dalam kegiatan promosi.

e.

Increased participation of the business community in the process of international trade negotiations, and;

f.

Coordination on the field of promotion.

Penandatanganan Nota Kesepahaman dilakukan secara langsung

The signing of Memorandum of Understanding is done directly

oleh Menteri Perdagangan dan Ketua Umum APINDO. Melalui kerja

by the Minister of Trade and Chairman of the Association. This

sama ini diharapkan dapat memperkuat sinergitas, sinkronisasi dan

cooperation is expected to strengthen synergy, synchronization

koordinasi antara Pemerintah dan dunia usaha dalam memperkuat

and coordination between the Government and the business

akselerasi perdagangan dunia yang semakin ketat dan dinamis.

community in strengthening the acceleration of world trade that increasingly tight and dynamic.

Penandatanganan MoU antara Kemendag dengan APINDO The Signing of MoU between Ministry of Trade and APINDO

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Penandatanganan Kerja Sama antara Kementerian Perdagangan dengan Department of Foreign Affairs, Trade and Development (DFATD) Canada

The Signing of Cooperation Between Ministry of Trade and Department of Foreign Affairs, Trade and Development (DFATD) Canada

Pada tanggal 8 April 2015, bertempat di Kantor Kementerian

On April 8, 2015 at the Ministry of Trade, has carried out the

Perdagangan telah dilaksanakan kegiatan penandatanganan

signing of the cooperation between the Ministry of Trade with

naskah kerja sama Kementerian Perdagangan dengan Department

the Department of Foreign Affairs, Trade and Development

of Foreign Affairs, Trade and Development (DFATD) Canada dalam

(DFATD) Canada in Indonesia - Canada Trade and Private Sector

Indonesia - Canada Trade and Private Sector Assistance (TPSA)

Assistance (TPSA) Project. The document of cooperation is

Project. Naskah kerja sama tersebut ditandatangani oleh Dirjen PEN

signed by Director General of National Export Development and

dan Dubes Kanada untuk Indonesia.

Canadian Ambassador to Indonesia.

Proyek TPSA ini merupakan proyek bantuan pengembangan

TPSA project is an assistance project of SME capacity building

kapasitas UKM dari pemerintah Kanada kepada pemerintah

from the Canadian government to the Indonesian government

Indonesia melalui dana bantuan senilai CAD 12 juta (setara dengan

through a grant worth CAD 12 million (equivalent to USD

USD 10,5 juta) selama 5 tahun. Bantuan juga diwujudkan dalam jasa

10.5 million) over five years. Assistance is also manifested in

konsultasi, identifikasi peluang bisnis yang tepat bagi UKM Indonesia

consulting services, identifying the right business opportunities

melalui kegiatan riset pasar, serta membangun lebih banyak

for SMEs in Indonesia through market research activities, as well

komunitas perempuan pengusaha Kanada-Indonesia.

as establishing more communities of Canada-Indonesia women entrepreneurs’.

Penandatanganan MoU antara Ditjen PEN dengan Department of Foreign Affairs, Trade and Development (DFATD) Kanada The Signing of MoU between DGNED and Department of Foreign Affairs, Trade and Development (DFATD) Canada

Penandatanganan Kerja Sama antara Ditjen PEN dengan Dinas Perindustrian dan Perdagangan Provinsi NTB

Signing of Cooperation between DGNED with the Office of Industry and Trade of NTB Province Memorandum of Understanding of cooperation between

Nota Kesepahaman kerja sama antara Ditjen PEN dengan Dinas

DGNED and the Office of Industry and Trade of NTB Province is

Perindustrian dan Perdagangan Provinsi NTB yang ditandatangani

signed by Secretary of DGNED and Head of Office of Industry

oleh Sekretaris Ditjen PEN dan Kepala Dinas Perindustrian dan

and Trade of NTB Province. This MoU come into force on October

Perdagangan Provinsi NTB mulai berlaku pada tanggal 22 Oktober

22, 2015 (when the signing is held) until October 22, 2018. This

2015 saat dilaksanakan penandatanganan hingga tanggal 22

agreement is a legal basis for cooperation between the two

Oktober 2018. Nota Kesepahaman ini merupakan payung hukum

agencies in furthering Regional Export Development, Training

bagi kerja sama antara kedua instansi terkait pembinaan Balai

and Promotion Center in Disperindagprov NTB.

Pengembangan, Pelatihan dan Promosi Ekspor Daerah pada Disperindag Provinsi NTB. Bidang-bidang yang menjadi ruang lingkup pada kerja sama ini

The fields in the scope of this MoU of cooperation are:

adalah:

1.

1.

Penyediaan dan penyebarluasan informasi produk potensial daerah dan informasi pasar luar negeri;

2.

Provision and dissemination of information of regional potential products and overseas market informations;

2.

Organizing training and workshops/ seminars/socialization/

Penyelenggaraan pelatihan dan workshop/seminar/sosialisasi/

dissemination for businesses, including export-oriented

diseminasi bagi pelaku usaha ekspor termasuk UKM;

SMEs;

3.

Fasilitasi promosi produk potensial daerah;

3.

Facilitate the promotion of regional potential products;

4.

Penanganan permintaan hubungan dagang (trade inquiries);

4.

Handling of trade relations requests (trade inquiries);

5.

Penyediaan data dan informasi pelaku usaha daerah termasuk

5.

Provision of data and information on local businesses,

UKM yang berorientasi ekspor;

including export-oriented SMEs;

6.

Pengembangan produk potensial daerah; dan

6.

Development of potential regional product; and

7.

Kampanye pencitraan Indonesia dan kampanye pencitraan

7.

Campaign of Indonesian branding and national scale

produk ekspor skala nasional (lintas daerah provinsi).

campaign of export products branding (cross-provincial).


Penandatanganan Nota Kesepahaman Antara Kementerian Perdagangan Republik Indonesia dan PT. Garuda Indonesia

The signing of the MoU between the Ministry of Trade of the Republic of Indonesia and PT. Garuda Indonesia

Nota Kesepahaman kerja sama antara Kementerian Perdagangan RI

Memorandum of Understanding between the Ministry of

dengan PT. Garuda Indonesia yang ditandatangani oleh Sekretaris

Trade of the Republic of Indonesia and PT. Garuda Indonesia

Jenderal Kementerian Perdagangan RI dan Direktur Utama PT.

is signed by the Secretary General of the Ministry of Trade and

Garuda Indonesia mulai berlaku pada tanggal 2 Juli 2015 saat

President Director of PT. Garuda Indonesia. This MoU come into

dilaksanakan penandatanganan hingga tanggal 2 Juli 2018. Nota

force on July 2nd, 2015 (when signing) until July 2nd, 2018. This

Kesepahaman ini merupakan payung hukum bagi kerja sama antara

Memorandum of Understanding is a legal basis for cooperation

kedua instansi terkait penggunaan jasa pengangkutan udara dalam

between the two agencies regarding the use of air transport

pelaksanaan kegiatan-kegiatan yang diselenggarakan Kementerian

services in the implementation of the activities conducted by the

Perdagangan RI.

Ministry of Trade.

Bidang-bidang yang menjadi ruang lingkup pada kerja sama ini

The fields in the scope of this MoU of cooperation are:

adalah:

1.

1.

Pemanfaatan jasa angkutan udara nasional guna meningkatkan perdagangan;

2.

boost trade; 2.

Pelaksanaan tata kelola pemerintahan yang baik di lingkungan Kementerian Perdagangan; dan

3.

Implementation of good governance within the Ministry of Trade; and

3.

Pemberian dukungan (sponsorship) pada program dan kegiatan

Utilization of the national air transport services in order to

Provision of support (sponsorship) on programs and activities undertaken by both parties.

yang dilakukan oleh kedua pihak.

Penandatanganan MoU antara Kemendag dengan PT. Garuda Indonesia The Signing of MoU between Ministry of Trade and PT. Garuda Indonesia

Aktivasi Kerjasama Pengembangan Ekspor

Activation of Export Development Cooperation

Rangkaian kegiatan aktivasi kerja sama pengembangan ekspor

The series of activities of cooperation activation in the

pada tahun 2015 diselenggarakan sebagai perwujudan kerjasama

development of export in 2015 was organized as the

pengembangan ekspor antara Direktorat Jenderal Pengembangan

embodiment of cooperation of export development between

Ekspor Nasional (DJPEN) dengan berbagai mitra kerja sama baik yang

the Directorate General of National Export Development

berasal dari kalangan pelaku usaha, asosiasi, mitra asing dan instansi

(DGNED) with various partners either from among businessmen,

pemerintah lainnya, seperti: Dinas Perindustrian dan Perdagangan

associations, foreign partners and other government agencies,

Provinsi terkait, Himpunan Pengusaha Pribumi Indonesia (HIPPI),

such as the Office of Industry and Trade of related province,

Kamar Dagang dan Industri (Kadin) Indonesia, PT. Asuransi ASEI

Indonesian Indigenous Entrepreneurs Association (HIPPI),

Indonesia (ASEI), Asosiasi Pengusaha Indonesia (APINDO), PT. Bank

Indonesia Chamber of Commerce and Industry (Kadin), PT.

Mandiri, Investment Commission of Jordan (JIC) dan Japan External

Asuransi Ekspor Indonesia (ASEI), the Employers’ Association

trade Organization (JETRO).

of Indonesia (APINDO), PT. Bank Mandiri, Jordan Investment Commission (JIC) and the Japan External trade Organization (JETRO).

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Pelayanan Informasi Pasar Ekspor

Export Market Information Service

Dalam rangka meningkatkan peran Kementerian

In order to improve the role of Ministry of Trade c.q. DG

Perdagangan c.q. Ditjen PEN sebagai penyedia informasi

NED as a provider of trade information for business society

perdagangan bagi para pelaku usaha terutama para eksportir

specifically Indonesian exporters and potential exporters, in

maupun calon eksportir Indonesia, pada tahun 2015 Ditjen

2015 DGNED set two kinds of information:

PEN menyusun 2 (dua) jenis informasi, yaitu: 1. Market Brief

1. Market Brief

Informasi yang tertuang dalam laporan ringkas pasar tujuan

The information contained in the brief report of export

ekspor ini adalah mengenai kondisi pasar tujuan ekspor serta

markets are the market destination condition, potential,

potensi, segmentasi, peluang, selera & perilaku konsumen,

segmentation, opportunities, consumer preference and

peraturan ekspor – impor dan juga hambatan-hambatan

behavior as well as export-import regulations and barriers

yang mungkin akan dihadapi para eksportir Indonesia dalam

that could be challenging the Indonesian exporters in order

memasuki pasar tujuan ekspor tersebut. Kajian Market

to enter the market. This market brief is composed based on

Brief disusun berdasarkan desk research. Pada tahun 2015,

a desk research. In 2015, the DGNED has created as many as

Ditjen PEN telah melakukan penyusunan sebanyak 12

12 concised reports of export markets, namely the market for

laporan ringkas pasar tujuan ekspor, yaitu untuk pasar Haiti,

Haiti, the Dominican Republic, Nicaragua, Ireland, Georgia,

Dominika, Nikaragua, Irlandia, Georgia, Estonia, Tanzania,

Estonia, Tanzania, Djibouti, Benin, Mongolia, Nepal and

Djibouti, Benin, Mongolia, Nepal dan Tajikiztan.

Tajikiztan.

2. Market Intelligence

2. Market Intelligence

Kegiatan ini merupakan pengamatan langsung terhadap

Market intelligence is an activity of directly observing the

pasar produk potensial, segmen pasar, strategi pesaing,

markets of potential products, market segmentation and

dengan melihat kondisi negara target pasar untuk

competitor’s strategy of a country in which Indonesian

melakukan kegiatan penetrasi pasar produk Indonesia.

export products could penetrate the market.


Kegiatan ini juga bertujuan untuk pengkoordinasian dan pembinaan

This activity is also aimed as a means for coordinating and

di bidang pengembangan ekspor dan memberikan informasi yang

supervising functions in the field of export development as

dibutuhkan dunia usaha khususnya mengetahui potensi dan segala

well as providing information needed by the business society

aspeknya tentang produk terkait terutama produk dari Indonesia.

specifically in terms of Indonesian potential products including the related aspects.

Pada tahun 2015, Ditjen PEN telah melakukan sebanyak 12 kegiatan

In 2015, DGNED has made a total of 12 market observation

pengamatan pasar ke sejumlah negara sebagai berikut Bangladesh,

activities to the following countries as Bangladesh, Tazkent,

Tazkent, New Zealand, Inggris, Equador, Suriname, Portugal,

New Zealand, England, Ecuador, Suriname, Portugal, Romania,

Rumania, Panama, Mozambique, Qatar, Maroko. Hasil analisis

Panama, Mozambique, Qatar, Morocco. The analysis result of

pengembangan pasar tujuan ekspor tersebut akan disebarluaskan

export market development will be distributed to businessmen

kepada para pelaku usaha secara daring (online) maupun luring

through online or offline (in the form of dissemination activities).

(dalam bentuk kegiatan diseminasi).

Pelayanan Customer Service Center

Customer Service Center

Customer Service Center (CSC) merupakan salah satu kegiatan

Customer Service Center or CSC is one of DGNED’s integrated

pelayanan prima dan terpadu yang diberikan Ditjen PEN kepada

excellent services for the business society. CSC is aimed to

dunia usaha. CSC bertujuan untuk memanfaatkan secara optimal

optimize the buyer visits to Indonesia, thus these visits will be

kunjungan buyer ke Indonesia, sehingga kunjungan buyer tersebut

more efficient in making a business contact with Indonesian

lebih efisien dalam menghasilkan kontak dagang dengan eksportir

exporters. The CSC services to the buyers are starting from

Indonesia. Pelayanan CSC kepada buyer dilakukan mulai dari

airport pick-up service to company visit arrangement.

penjemputan di bandara hingga mengatur kunjungan langsung ke perusahaan (company visit).

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Layanan Konsultasi Bisnis

Business Consultation Service

Selama tahun 2015, tercatat sebanyak 276 kunjungan ke CSC dari

During 2015, there were 276 visits to CSC from various regions

berbagai daerah untuk keperluan konsultasi bisnis. Pengunjung

for the purposes of business consulting. Those visitors are the

merupakan perusahaan eksportir dan calon eksportir

exporters and potential exporters of various types of products.

berbagai jenis produk. Seluruh pengunjung berkeinginan

All visitors wish to market their products to the international

untuk memasarkan produk ke pasar internasional, di samping

market. In addition to this purpose, there is also a desire to get

keperluan tersebut, terdapat pula keinginan untuk mendapatkan

information on trade fairs and market information for specific

informasi tentang pameran dagang dan informasi pasar untuk

products.

produk tertentu.

Business Matching

Business Matching

Selain layanan konsultasi bisnis, CSC juga melayani permintaan

Besides Business Consulting services, CSC also serves Business

Business Matching, terutama dari buyer potensial yang

Matching requests, especially from potential buyers who visited

berkunjung ke CSC. Selama tahun 2015, telah dilakukan

CSC. During 2015, CSC had conducted Business Matching

pelayanan Business Matching kepada 14 buyers mancanegara

services to 14 international buyers who intended to make

yang ingin menjadikan pelaku usaha Indonesia sebagai mitra

Indonesian business people as business partners.

bisnisnya.

Dirjen PEN meninjau produk yang dipamerkan di Pameran Perdagangan Tetap CSC

Dirjen PEN meninjau produk yang dipamerkan di Pameran Perdagangan Tetap CSC

Dir. Gen. NED observing products that were exhibited in Permanent Trade Display CSC

Dir. Gen. NED observing products that were exhibited in Permanent Trade Display CSC

Permanent Trade Display (PTD)

Permanent Trade Display (PTD)

Selain layanan konsultasi bisnis dan business matching, CSC juga

In addition to business consulting services and business

menyediakan area untuk memamerkan produk-produk ekspor

matching, CSC also provides an area to display products of

unggulan Indonesia yang diproduksi oleh berbagai perusahaan.

Indonesia’s main exports which have been produced by various

Selama tahun 2015, tercatat telah ditampilkan produk-produk

companies. During 2015, CSC had been displayed the products

dari 68 perusahaan.

from 68 companies.

Penyelenggaraan Forum Komunikasi Informasi Ekspor

Implementation of Communication Export Information Forum

Dalam upaya memberikan kemudahan pelayanan konsultasi

In an effort to provide ease of consulting services for

bagi pelaku usaha, terutama di daerah, Ditjen PEN juga

businesses, especially in the regions, DGNED also organizes

menyelenggarakan kegiatan Forum Komunikasi Informasi Ekspor

communication export information forum in some regions.

di berbagai daerah. Kegiatan Forum Komunikasi Informasi

Communication export information forum activities are business

Ekspor merupakan kegiatan konsultasi bisnis yang dikemas

consulting activities that are packaged in a workshop format.

dalam format workshop. Kegiatan Forum Komunikasi Informasi

Communication export information forum activities were

Ekspor ini diselenggarakan bekerja sama dengan pemerintah

organized in cooperation with the local government, in this

daerah, dalam hal ini Dinas yang menangani perdagangan di

case the Office which handles trade in the province, and district/

Provinsi, maupun Kabupaten/Kota. Pada kegiatan Forum

city. In the communication export information forum activities,

Komunikasi Informasi Ekspor, peserta yang merupakan eksportir

participants (exporters and potential exporters), were given

maupun calon eksportir, diberi kesempatan untuk secara

the opportunity to directly consult with the speakers (export


langsung berkonsultasi dengan narasumber yang merupakan

consultants or practitioners). During 2015, DGNED carried

konsultan ataupun praktisi ekspor. Selama tahun 2015, Ditjen

out as many as 3 (three) Communication Export Information

PEN melaksanakan sebanyak 3 (tiga) kegiatan Forum Komunikasi

Forum activities in 3 (three) areas, namely Malang, Bantul, and

Informasi Ekspor di 3 (tiga) daerah, yakni Malang, Bantul, dan

Pekalongan.

Pekalongan. Kegiatan Forum Komunikasi Informasi Ekspor juga dimanfaatkan

Communication Export Information Forum activities are also

sebagai ajang untuk memperkenalkan Customer Service

used as a media for introducing Customer Service Center

Center (CSC) dan Membership Service kepada pelaku

(CSC) and the Membership Service to businesses in the area.

usaha di daerah. Pelaku usaha juga diminta untuk dapat

Businessmen are also encouraged to be able to utilize the

memanfaatkan layanan yang disediakan oleh Ditjen PEN

services provided by the DGNED to assist their development of

untuk membantu pengembangan ekspor dan usahanya.

export and business.

Dirjen PEN meninjau produk yang dipamerkan di Pameran Perdagangan Tetap CSC Dir. Gen. NED observing products that were exhibited in Permanent Trade Display CSC

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Pengembangan Kapasitas Pelaku Ekspor melalui Pendidikan dan Pelatihan

Capacity Building of Indonesian Exporters through Education and Training

Salah satu tugas utama Ditjen PEN melalui Balai Besar

One of DGNED’s main duties through Indonesian Export

Pendidikan dan Pelatihan Ekspor Indonesia (BBPPEI) adalah

Training Center (IETC) is translating the prioritized activities

menerjemahkan prioritas kegiatan di bidang pembangunan

in the field of capacity building and society education by

kapasitas (capacity building) dan pendidikan masyarakat

focusing on quality development and improvement of

dengan memfokuskan diri pada pengembangan dan

human resources specifically in international trade sectors.

peningkatan mutu Sumber Daya Manusia (SDM) bagi kalangan dunia usaha di sektor perdagangan internasional. Kegiatan pendidikan dan pelatihan ekspor yang

Activities of export education and training conducted by

diadakan oleh Ditjen PEN melalui Balai Besar PPEI dapat

DGNED through IETC are classified into 7 (seven) training

dikelompokkan ke dalam 7 (tujuh) bidang pelatihan yaitu

fields: International Trade; Product Development; Export

Perdagangan Internasional, Pengembangan Produk,

Financing and Payment; Export Promotion & Communication;

Pembiayaan dan Pembayaran Ekspor, Promosi/Komunikasi

Export Marketing Strategy; Quality Management; and

Ekspor, Strategi Pemasaran Ekspor, Manajemen Mutu, dan

Distributor Selection.

Pemilihan Distributor. Untuk meningkatkan efektifitas penyerapan materi

In order to improve the effectivity of learning materials,

yang diajarkan, maka pelaksanaannya dilakukan melalui

various methods are implemented such as in-class activity,

metode tatap muka di kelas dan pembelajaran jarak jauh

distance learning (via video conference), practice in class

(Distance Learning) melalui Video Conference, dan juga

(using internet), export simulation, practice in laboratory,

melalui praktek di kelas melalui internet, simulasi ekspor,

and field study (company visit). Forms of training are regular

praktek di laboratorium dan observasi lapangan/kunjungan

training, contractual (self-financed) training, and segmented

keperusahaan (field study). Sedangkan penyelenggaraan

training taking place in IETC building or other places.

pelatihan dilakukan melalui pelatihan reguler, pelatihan kontraktual/swadana dan segmented training baik yang dilaksanakan di gedung BBPPEI maupun kerjasama dengan pihak lain.


Sambutan Ketua Alumni pada acara Temu Alumni PPEI 2014

Temu Alumni PPEI 2014

Speech from the Chairman of the Alumni at the Alumni IETC Meeting 2014

The Alumni IETC Meeting 2014

Sosialisasi Evaluasi Pelatihan di Batam

Pelaksanaan Pendidikan dan Pelatihan Ekspor

Socialization of Training Evaluation in Batam

Education and Training Export Implementation

Selama tahun 2015, Ditjen PEN melalui Balai Besar PPEI

During 2015, DG NED through IETC has implemented a training

melaksanakan sebanyak 117 (seratus tujuh belas) angkatan dengan

program with a total of 117 (one hundred and seventeen) classes

total jumlah peserta 4.055 (empat ribu lima puluh lima) orang.

with total number of participants was 4,055 (four thousand and fifty-five) people.

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Penutup

Closing

Sepanjang tahun 2015 telah dilaksanakan berbagai program dan kegiatan pengembangan ekspor terpadu

During the year of 2015, DGNED has conducted various programs and integrated export development activities

Ditjen Pengembangan Ekspor Nasional yang memiliki tugas

Directorate General of National Export Development tasked

pengkoordinasian dan pembinaan di bidang pengembangan

with responsibilities in coordinating and supervising in the

ekspor nasional, telah melaksanakan program dan

field of national export development has conducted several

kegiatan pengembangan ekspor terpadu yang meliputi:

programs and integrated export development activities

peningkatan pelayanan informasi ekspor kepada dunia

such as: improving export information services to business

usaha, mengintensifkan kegiatan promosi produk Indonesia

society; intensifying Indonesian products promotion overseas

di luar negeri dengan mengikutsertakan dunia usaha secara

by actively facilitating the Indonesian entrepreneurs in

aktif dalam pameran dagang internasional (trade fair),

international trade fairs; managing trade missions and

mengirimkan misi dagang dan investasi ke target-target pasar,

investment to targeted markets; holding workshops and

mengadakan kegiatan workshop/pelatihan pengembangan

trainings of product development; and organizing an

produk, dan menyelenggarakan pameran produk ekspor

international trade fair domestically. In addition, DGNED

di dalam negeri. Demikian pula pemberian bimbingan dan

has conducted other related activities such as: providing

konsultasi ekspor kepada pengusaha UKM, mendorong

export supervision and consultancy; boosting the quality

peningkatan kualitas, desain produk ekspor dengan bantuan

improvement; improving the export product design by

tenaga ahli, meningkatkan permintaan hubungan dagang

asking the experts; increasing the inquiries; supporting the

(inquiry) kepada dunia usaha, mendorong pengembangan

development of marketing networks and cooperation in

jaringan dan kerjasama pemasaran di luar negeri, serta

overseas; and export trainings.

kegiatan pelatihan ekspor.

Pelaksanaan Program pengembangan ekspor tersebut sedikit banyak telah memberikan kontribusi positif bagi upaya peningkatan ekspor non migas

The executions of export development programs have positively contributed to nonoil-and-gas export improvement efforts

Meskipun hasil yang dicapai belum optimal, namun

Although the outcomes are not optimum yet, the executions

pelaksanaan program pengembangan ekspor tersebut sedikit

of export development programs more or less have positively

banyak telah memberikan kontribusi positif bagi upaya

contributed to non-oil-and-gas export improvement efforts.

peningkatan ekspor non migas. Hal ini antara lain tercermin

It is reflected on the results of promotion activities; acquired

dari hasil penyelenggaraan kegiatan promosi, perolehan

inquiries; enacted several Memorandums of Understanding

inquiries, terwujudnya kerjasama (Naskah Kesepahaman/

with related parties; and enthusiasm of business society

MoU) antara berbagai pihak terkait, dan antusiasme

in participating in several product development activities.

dunia usaha dalam berpartisipasi pada sejumlah kegiatan

Moreover, it is also reflected on the increase of export

pengembangan produk. Demikian pula, meningkatnya arus

information flows to business society as well as Indonesian

informasi ekspor kepada dunia usaha dan informasi produk

product information to foreign buyers.

Indonesia kepada pembeli luar negeri.


Optimalisasi kelembagaan sekaligus mempertajam prioritas program dipandang perlu dalam menghadapi tantangan yang semakin berat

Institutional optimization and prioritized program enhancement are necessary in order to face the greater challenges

Sejalan dengan upaya peningkatan ekspor non migas, dan

In line with the efforts of non-oil-and-gas export development

memperhatikan tantangan global yang semakin berat, maka

and consideration of the greater global challenges, in 2015

pada tahun 2015 Ditjen PEN memandang perlu melakukan

DGNED has taken into account the importance of institutional

optimalisasi kelembagaan sekaligus mempertajam prioritas

optimization as well as prioritized program enhancement.

program. Dalam hubungan ini, lingkup kegiatan yang telah

Related to those matters, DGNED’s activities either current or

dan akan ditingkatkan mencakup Pengembangan Produk

future include Product Development to increase the global

guna meningkatkan daya saing global; Pengembangan

competitiveness; Market Development; Export Promotion; and

Pasar; Promosi Ekspor, Pelatihan Ekspor, serta Peningkatan

Export Training as well as Information Service Improvement and

Pelayanan Informasi, di samping kegiatan penunjang yang

other supporting activities.

diperlukan.

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Perwakilan Perdagangan di Luar Negeri

Overseas Trade Representatives Offices ATASE PERDAGANGAN Bangkok Pejabat Alamat Telepon Fax Website

: Dra. Rita Tri Mutiawati, M.M. : Indonesian Embassy 600-602 Pitchburi Road, Rajthevi P.O.Box 1318 : +66-2 2523135 - 40 ex 123 : +66-2 2551264, 2551267 : -

Beijing Pejabat : Dandy Satria Iswara, S.IP, M.Si. Alamat : Indonesian Embassy Dongzhimenwai Dajie No. 4 Chaoyang District Telepon : (00861) - 65324748 | (00861) - 3811340842 Fax : (00861) - 65325368 Website : -

Den Haag Pejabat Alamat Telepon Fax Website

: Rinaldi Agung Adnyana, S.T., M.A. : Indonesian Embassy 8, Tobias Asserlaan 82517 KC Den Haag, The Netherlands : +86 (10) 653 25486, 87, 88 Ext. 3014, 3017, 3030 : +86 (10) 653 25368, 653 25783 : -

Geneva Pejabat Alamat Telepon Fax Website

: Nugraheni Prasetya Hastuti, SH, LLM, M.E : Indonesian Mission on The United Nations And Other International Organizations 30, Rue de Saint Jean, Geneva 1203 Switzerland : +41 22 940 1736 : +41 22 940 1734 : -

Berlin Pejabat Alamat Telepon Fax Website

: Ir. Lita Gustina, M.Si : c/o Embassy of the Republic of Indonesia, Lehrter Strasse 16-17, 10557, Berlin : +49-30-47807142 : +49-30-44737142 / 30-47807290 : www.indonesian-embassy.de

Kuala Lumpur Pejabat : Fajarini Puntodewi, SH, M.Si Alamat : Indonesian Embassy No. 233 Jalan Tun Razak 50400, Kuala lumpur, Malaysia Telepon : (603) - 21164000, 21164067 Fax : (603) - 21167908, 21448407 Website : www.kbrikualalumpur.org

Brussels Pejabat Alamat Telepon Fax Website

: : : : :

Cairo Pejabat Alamat Telepon Fax Website

London Pejabat Alamat Telepon Fax Website

: Dra. RR. RITA ROSIANA, M.Si. : Embassy of Republic of Indonesia 38 Grosvenor Square, London W1K 2HW, United Kingdom : +44 20 7499 7661, +44 20 7290 9620 : +44 20 7495 7022 : -

: Drs. Burman Rahman, M.Si. : Embassy of the Republic of Indnesia 13 Aisha El-Taimoureya St, Garden City, Cairo Egypt : (20-2) - 7944698 : (20-2) - 7962495 : -

Canberra Pejabat Alamat Telepon Fax Website

Madrid Pejabat Alamat Telepon Fax Website

: Elisa Rosma, S.E., M.M. : Indonesian Embassy 65, Calle de Agastia 28043 Madrid, Spain : +34 914 13 02 94 ext 223 : +34 91413899 : -

: Nurimansyah, S. Kom, MBA : 8, Darwin Avenue, Yarralumia Canberra, ACT 2600, Australia : +61 2 6250 8600, 6250 8654 : +61 2 6273 0757, 6273 6017 : www.kbri-canberra.org.au

Manila Pejabat Alamat Telepon Fax Website

: Irawan, SH., MH. : Indonesian Embassy 185 Salcedo Street, Legaspi Village, Makati City, Metro Manila – Philippine : (632) - 8925061-68 : (632) - 8925878, 8674192 : -

Moscow Pejabat Alamat Telepon Fax Website

: Heryono Hadi Prasetyo, S.E., M.M. : Indonesian Embassy Apt. 76, Entr. 3 Korovy val 7 Moscow 119049, Rusia : +7-495 2383014 : +7-495 2385281 : -

Olvy Andrianita, S.E. Boulevard de la Woluwe 38, 1200 brussels Belgium +32 2 779 09 15 +32 2 772 81 90 -

Copenhagen Pejabat : Ima Siti Fatimah, S.Kom, M.Si Alamat : Indonesian Embassy Oerehoej Alle 1, DK 2900 Hellerup Copenhagen - Denmark Telepon : +45 39 62 44 22 Fax : +45 39 62 44 83 Website : www.kbricph.dk


New Delhi Pejabat : Alamat : Telepon : Fax : Website : Ottawa Pejabat : Alamat : Telepon : Fax : Website :

Drs. Budi Santoso, M.Si Embassy Of The Republic Of Indonesia 50-A Kautilya Marg, Chanakyapuri, New Delhi - 110 021 +9111 26114100 +9111 26885460 Christhophorus Barutu, S.H., M.H. 55 Parkdale Avenue, Ottawa, Ontario, K1Y 1E5, CANADA +1-613-724-1100 (ext.306) +1 - 613 - 7241105, 7244959 -

Paris Pejabat Alamat Telepon Fax Website

: Moga Simatupang, S.Sos : Indonesian Mission to the European Union Boulevard 47-49, rue Cortambert 75116 Paris : (33-1) - 450302760 ext. 418, 45044872 : (33-1) - 45045032 : -

Riyadh Pejabat Alamat Telepon Fax Website

: Drs. Wawan Sudarmawan, M.Si. : Indonesian Embassy Riyadh Diplomatic Quarter P.O. Box 94343 : (966-1) - 4882800, 4882131 ext 120 : (966-1) - 4882966 : -

Rome Pejabat Alamat Telepon Fax Website

: Sumber Sinabutar, SH., MH. : Indonesian Embassy Via Campania 53-55 Rome 00187 – Italy : +3906 42009101 : +3906 4880280 : -

Seoul Pejabat Alamat Telepon Fax Website

: Aksamil Khair, S.Kom, M.Si. : Indonesia Embassy, 380 Yoidaebang-ro Yeongdeungpo-gu, Seoul 150-895 Republic of Korea : +82-2-783-5675 - 7 : +82-2-783-7750 : http://kbriseoul.kr/kbriseoul/index.php/en/

Singapore Pejabat : Alamat : Telepon : Fax : Website :

Sugih Rahmansyah, S.E., M.M. Embassy of the Republic of Indonesia, 7 Chatsworth Road Singapore 249761 (65) - 67375420 (65) - 67352027 -

Tokyo Pejabat Alamat Telepon Fax Website

: Dra. Julia Gustaria Silalahi, M.Pd. : Indonesian Embassy, 5-2-9, Higashi Gotanda, Shinagawa-ku, Tokyo 141-0002 : +81-3 3441 4201 ext 321 : +81-3 3447 1697 : -

Washington DC Pejabat : Reza Pahlevi Chairul Alamat : 2020 Massachusetts Avenue, NW, Washington DC 20036 – USA Telepon : (1-202) - 7755350, 7755200 ex 350 Fax : (1-202) - 7755354 Website : www.embassyofindonesia.org

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INDONESIA TRADE PROMOTION CENTRE (ITPC) Barcelona Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Budapest Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Busan Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Chennai Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Chicago Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Dubai Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website

: : : : : : : :

Deden Muhammad Fajar Shiddiq, ST., MT Kepala ITPC Rizky Pratama , S.E. Wakil Kepala ITPC Calle Aribau 250, BJ. 08006, Barcelona, Spain (34) 934 144 662 (34) 934 164 188 www.itpcbcn.com

: : : : :

Hikmat Rijadi, S.Sos. Kepala ITPC Muhammad Rivai Abbas, S.S., MA, MBA Wakil Kepala ITPC Indonesian Trade Promotion Center (ITPC) Bajcsy-Zsilinszky ut.12, 1st Floor, 101, Budapest, 1051 : (36-1) 3176382 : (36-1) 2660572 : www.itpc-bud.hu

: : : : :

Indra Wijayanto, S.T., M.SE. Kepala ITPC REANDHY PUTERA DHARMAWAN, S.E., M.Sc. Wakil Kepala ITPC #103, Korea Express Building 176, Jungangdae-ro, Dong-gu, Busan, South Korea : 82-51-4411708 : 82-51-4411629 : http://itpc-busan.kr/

: : : : :

Walfred Tagor Manihuruk, S.E., M.SE Kepala ITPC Iska Huberta Sinurat, S.S., MSE Wakil Kepala ITPC 3rd Floor, Ispahani Center, 123/124, Nungambakkam High Road, Chennai 600034 – India : (+91) 44-4208 9196 : (+91) 44-4208 9197 : -

: : : : : : : :

: : : : :

Wijayanto, M.M, M.E. Kepala ITPC Roro Yanie Anggraini Nugroho, S.IP, M.Dip.Trade Wakil Kepala ITPC 670 N Clark St, 1st Floor, Chicago, IL 60654 (+1) 312 640 2463 (+1) 312 640 2648 http://www.itpcchicago.com

GUSMALINDA SARI, S.Si., M.S.E. Kepala ITPC Bagas Haryotejo, SE, ME. Wakil Kepala ITPC Al Masraf Tower, 4th Floor Office No. 403 Baniyas St, Deira, PO BOX 41664, Dubai-UAE : (9-714) 2278544 : (9-714) 2278545 : www.itpcdubai.com

Hamburg Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Jeddah Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website

: : : : :

Bambang Jaka Setiawan, S.H., MM. Kepala ITPC Jeremy Albert Gabriel Kumajas, S.H.. LLM Wakil Kepala ITPC Indonesian Trade Promotion Centre (ITPC) Multi Buro Servise Glokengisserwall 17, 20095 Hamburg Germany : (49-40) 33313-333 : (49-40) 33313-377 : http://www.kemendag.go.id/itpc/hbg/11/

: : : : :

Gunawan, S.T., M.Si Kepala ITPC Muchamad Syahran Bhakti, S.E., M.E. Wakil Kepala ITPC Consulate General of the Republic of Indonesia Jeddah, Al-Mualifin street, Al-Rehab District/5, PO. Box 10, Jeddah 21411 : +966-2-671 1271 : +966-2-673 0205 : -

Johannesburg Pejabat : Drs. Pontas Parsaoran Tobing, M.M. Posisi : Kepala ITPC Pejabat : Andri Gilang Nugraha Ansari , S.E., M.Fin Posisi : Wakil Kepala ITPC Alamat : Indonesian Trade Promotion Center (ITPC) 7th Floor The Forum, 2 Maude Street, Sandown, Sandton – Republic of South Africa 2146 Telepon : +27 11 884 6240 Fax : (27)-118-846-242 Website : www.itpcjohannesburg.com Lagos Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website

: : : : :

Nino W.Setiawan, S.Sos, MM Kepala ITPC Bona Kusuma, ST, ME Wakil Kepala ITPC 5th, Anifowoshe Street Victoria Island, Lagos-Nigeria : +234-1 461 98 64/65/62 : +234-1 261 3301 : http://www.itpclagos.com

Los Angeles Pejabat : Adrian Darmawan Lubis, S.P, M.Si Posisi : Kepala ITPC Pejabat : Danang Prasta Danial, SE, ME Posisi : Wakil Kepala ITPC Alamat : Indonesian Trade Promotion Center (ITPC) 3457 Wilshire Blvd., Suite 101Los Angeles, CA 90010 Telepon : (+1) 213 387 7041 Fax : (+1) 213 387 7047 Website : www.itpcla.org


Lyon Pejabat Posisi Pejabat Posisi Alamat Telepon: Fax Website

: : : : :

Endang Suprihatin, S.AP Kepala ITPC Amesta Yisca Putri, S.H., M.H Wakil Kepala ITPC L’Europeen, 19 Bld Eugene Deruelle 69003, Lyon France : +33 4 78 60 62 78 : +33 4 78 60 63 14 : www.itpclyon.fr

Mexico City Pejabat : Banny R. Ramadhani, S.H., M.H. Posisi : Kepala ITPC Pejabat : Ika Yulistyawati, S.Sos., M.E Posisi : Wakil Kepala ITPC Alamat : Cenit Plaza Arquimedes, .CArquimedes No. 130, Office 105 Col Polanco Deleg Miguel Hidalgo C.P 11570 Mexico DF Telepon : +52 55 5083 6055 & 67 Fax : +52 55 5083 6056 Website : www.itpcmexicocity.com.mx Milan Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Osaka Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Santiago Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website

: : : : :

Agung Pramudya FR, S.T., M.M. Kepala ITPC Sabbat Christian Jannes S.P., MBA Wakil Kepala ITPC Indonesian Trade Promotion Center (ITPC) Via Vittor Pisani 8 - 6 floor, 20124, Milan – Italia : +39 02 3659 8182 : +39 02 3659 8191 : www.itpcmilan.com

: : : : :

Hotmida Purba Kepala ITPC Adhi K. Yudha Halim Wakil Kepala ITPC Matsushita IMP Bld. 2F 1-3-7 Shiromi, Chuo-ku, Osaka 540-6302 Japan, Nagahori Tsurumi Ryokuchi Line, Osaka Business Park St. Exit 4 : +81 06-6947-3555 : +81 06-6947-3556 : www.itpc.or.jp/

: : : : :

Prihadi Andi Rizal Sugiono, S.IP Kepala ITPC Freddy Josep Pelawi, S.H., LLM. Wakil Kepala ITPC Nueva Tajamar 481, Torre Sur, Oficina 706, Las Condes, Santiago : (+562) 441-0494 : (+562) 441-0495 : www.itpcsantiago.cl

Sao Paulo Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website Sydney Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website

: : : : :

Tonny Hendriawan, SE, M.Si Kepala ITPC Hendro Jonathan Sahat P.M., M.M Wakil Kepala ITPC Indonesian Trade Promotion Center (ITPC) Edificio Park Lane, Alameda Santos No. 1787- Conj. 111 - 11º Andar Cerqueira César - CEP.01419-002, São Paulo-SP, Brazil : +55-11 326.30472, 35411413 : +55-11 32538126 : www.itpc-sp.org

: : : : :

Agung Haris Setiawan, S.E., S.H., M.A Kepala ITPC Dhonny Yudho Kusuma, S. Ds, M.A. Wakil Kepala ITPC Indonesian Trade Promotion Center (ITPC) Level 2, 60 Pitt Street - Sydney, New South Wales 2000, Australia : +61-2-92528783 : +61-2-92528784 : www.itpcsydney.com

Vancouver Pejabat : Posisi : Pejabat : Posisi : Alamat : Telepon : Fax : Website :

Rafika Arfani, S.T., M.App.Ec.(Int’l) Kepala ITPC Mochamad Rizalu Akbar, MA Wakil Kepala ITPC Georgia Business Center, 1300-1500 West Georgia Street, Vancouver, British Columbia, Canada V6G 2Z6 +1 604 696 6322 +1 604 685 1520 www.itpcvancouver.net

Kantor Dagang dan Ekonomi Indonesia Taipei Pejabat Posisi Pejabat Posisi Alamat Telepon Fax Website

: : : : :

Arief Fadillah, S.E., M.A. Kepala KDEI Ikhwan Aman, S.E., M.M. Kepala Bidang Perdagangan Taipei, Taiwan Indonesian Economic and Trade Office to Taipei Twinhead Bld 6F No. 550 Rui Goang Road, eihu District : (886-2)-87526170 : (886-2)-87423706 : kdei-taipei.org

Konsul Perdagangan Hongkong Pejabat : Posisi : Alamat : Telepon : Fax : Website :

Natan Kambuno Konsul Perdagangan Indonesian General Consulate 127-129 Leighton Road, 6-8 Keswick Street (852) - 28904421 - 28902481 (852) - 28950139 -

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Directorate General of National Export Development Ministry of Trade of The Republic of Indonesia Main Building 3rd, 4th, 13th, 14th Floor Jl. M.I. Ridwan Rais No. 5 Jakarta 10110 Indonesia Phone: (62) 021 - 23528640 Fax: (62) 021 - 23528650 www.djpen.kemendag.go.id

Report on Export Development DGNED

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