Report on Export Development DGNED

Report on Export Development 2016 - DGNED

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6 Prakata Foreword

10 Rangkaian Peristiwa Milestones

79 Penutup Closing

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14 Visi dan Misi Vision and Mission

76 Pendidikan dan Pelatihan Ekspor Export Education & Training

16 Tujuan Strategis Strategic Objectives

72 Pelayanan Dunia Usaha Services for Busines Society

18 Tugas Pokok dan Fungsi Main Duties and Functions

20 Struktur Organisasi Organizational Structure

24 Sasaran Strategis Ditjen PEN Strategic Goals of DGNED

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Arah Kebijakan dan Strategi The Orientation of DGNED’s Policy & Strategy

28 66 Kerjasama Pengembangan Ekspor Export Development Cooperation

58 Pengembangan Produk Ekspor Export Product Development

34 Pengembangan Promosi dan Pencitraan Promotion and Branding Development

Kinerja Ekspor 2016 Export Performance in 2016

“ Neraca perdagangan Januari-Desember 2016 menunjukkan surplus sebesar US$ 8,8 miliar.” “ Indonesia’s trade balance from January to December 2016 depicts a surplus amounted US$ 8.8 billion.”

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D

alam rangka

In order to improve the export

peningkatan ekspor,

performance, Ministry of Trade c.q.

kebijakan dan

Directorate General of National

langkah-langkah

Export Development (DGNED) is

yang ditempuh

taking into account the policies

Kementerian Perdagangan c.q.

and actions which are prioritized

Direktorat Jenderal Pengembangan

to expand the export market,

Ekspor Nasional (Ditjen PEN)

particularly to non-traditional

diprioritaskan pada upaya perluasan

markets (market diversification). The

pasar ekspor terutama ke pasar-pasar

efforts include intensifying export

non tradisional (diversifikasi pasar)

promotion; improving information

dengan mengintensifkan promosi

access to business society,

ekspor, peningkatan akses informasi

specifically to Small and Medium-

kepada dunia usaha khususnya UKM,

sized Enterprises (SMEs); developing

pengembangan kelembagaan ekspor,

export institutions; and building

serta usaha-usaha peningkatan

the capacity and professionalism

kemampuan dan profesionalisme

of Indonesian business society,

dunia usaha khususnya UKM untuk

particularly the SMEs in order to

memasuki pasar global.

enter the global market.


Neraca perdagangan Januari-Desember 2016

Indonesia’s trade balance from January to December

menunjukkan surplus sebesar US$ 8,8 miliar

2016 depicts a surplus amounted US$ 8.8 billion. This

yang terdiri dari surplus nonmigas sebesar US$

amount comes from US$ 14.4 billion excess balance

14,4 miliar dan defisit neraca migas sebesar US$

in non oil and US$ 5.6 billion deficit in oil and gas

5,6 miliar. Surplus perdagangan tahun 2016

trade. The positive trade balance in 2016 is the highest

merupakan yang tertinggi dalam 5 tahun terakhir.

amount in the last 5 year period.

Nilai total ekspor tahun 2016 mencapai 144,4

The total value of exports in 2016 reached 144.4 billion

miliar yang terdiri atas US$ 13,08 milyar ekspor

which consist of US$ 13.08 billion in oil and gas exports

migas dan US$ 131,34 miliar ekspor non migas.

and US$ 131.34 billion in non-oil exports. However, the

Nilai total ekspor tahun 2016 mengalami

total exports in 2016 decreased by 3.95% compared

penurunan sebesar 3,95% dibandingkan dengan

to export value in 2015 which amounted US$ 150.36

nilai ekspor tahun 2015 sebesar US$ 150,36

billion. Moreover, non-oil exports in 2016 decreased by

miliar. Adapun nilai ekspor non migas tahun

0.34% compared to non-oil exports in 2015.

2016 mengalami penurunan sebesar 0,34% dibandingkan ekspor non migas tahun 2015.


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Penurunan nilai ekspor tahun 2016 dipicu oleh turunnya

The decline of Indonesia’s oil export which amounted

ekspor migas sebesar 29,5% dan ekspor nonmigas

29.5% and non-oil and gas export (0.3%) contributed to

sebesar 0,3%. Penurunan ekspor migas ini dikarenakan

the decline of Indonesia’s total export in 2016. The main

harga rata-rata minyak mentah dunia 2016 (USD 42,8/

factor that contributes is the downfall of international oil

barel) yang masih rendah dibandingkan 2015 yang

price in 2016 which reached US$ 42.8/ barrel, compared

mencapai USD 50,8/barel.

to US$ 50.8/ barrel in 2015.

Melihat tren harga minyak internasional yang terus

Considering the negative trend of international oil price,

menurun, peran ekspor non migas menjadi lebih krusial

the non-oil and gas export performance holds prominent

dalam menopang kinerja perdagangan Indonesia.

function in Indonesia’s international trade balance.

Pertumbuhan ekspor khususnya ekspor non migas

Indonesian export growth is expected to increase,

diharapkan dapat ditingkatkan seiring dengan dengan

along with the implementation of export programs

dilaksanakan berbagai upaya peningkatan ekspor oleh

and activities conducted by both the government and

pemerintah bersama-sama dengan pelaku usaha.

business societies.

Untuk mendorong ekspor non migas Indonesia, pada

In order to improve Indonesia’s export performance, in

tahun 2016, Ditjen PEN telah melaksanakan kegiatan

2016, Ministry of Trade c.q. DGNED has conducted trade

promosi dagang berupa partisipasi pada pameran

promotion activities such as participation in trade fairs

dagang baik di luar negeri (17 kegiatan) maupun di

both overseas (17 activities) and domestic (8 activities),

dalam negeri (8 kegiatan), penyelenggaraan Trade

organising the Trade Expo Indonesia 2016, trade

Expo Indonesia (TEI) 2016, pengiriman misi dagang (2

missions (2 activities), and reception of buying missions.

kegiatan), serta penerimaan misi pembelian. Selain itu,

In addition, in order to serve the business society, DGNED

guna melayani dunia usaha, Ditjen PEN tetap membuka

has also opened the Indonesian Trade Promotion Centers

kantor ITPC di 19 kota di seluruh dunia, pendirian

in 19 cities around the world, has established the House

House of Indonesia, mengembangkan marketing

of Indonesia, has developed marketing points in border

point di daerah perbatasan, membina Pusat Promosi

area, has supervised Regional Export Training Centers

dan Pelatihan Ekspor Daerah (P3ED) di 5 kota besar di

in 5 cities in Indonesia, and has managed the Customer

Indonesia, serta melaksanakan Customer Service Center

Service Center.

(CSC).

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Akhir kata, besar harapan kami agar laporan ini dapat

We hope that this report could be useful for business

bermanfaat, khususnya dalam memberikan gambaran

society, other government institutions, and general

kegiatan pengembangan promosi ekspor yang telah

public in order to portray the national export

dilakukan Ditjen PEN sepanjang tahun 2016, baik bagi

development activities managed by DGNED during 2016.

dunia usaha, instansi pemerintah, khalayak umum,

Hopefully, in 2017 DGNED can improve its performance

maupun pihak-pihak lainnya. Semoga di tahun 2017

in order to face the global economic challenges which

ini, kinerja Ditjen PEN makin meningkat seiring dengan

become harder and more complicated.

tantangan perekonomian dan perdagangan yang makin berat dan kompleks. Jakarta, Mei 2017

Jakarta, May 2017

Arlinda Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan Director General of National Export Development Ministry of Trade


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Penandatanganan Nota Kesepahaman dengan BNP2TKI tentang pengembangan promosi tenaga kerja Indonesia formal dalam upaya peningkatan penempatan tenaga kerja di luar negeri

12 Januari 2016 January 12th, 2016

The ministry of Trade has signed a Memorandum of Understanding with The National Board for the Placement and Protection of Indonesian Overseas Workers in regard of formal overseas workers promotion as an action to strengthen Indonesian overseas workers’ demand.

Penyelenggaraan Indonesia Night pada World Economic Forum (WEF) untuk menarik perhatian komunitas bisnis internasional sekaligus meningkatkan nation branding Indonesia

21 Januari 2016 January 21st, 2016

Organising Indonesia Night in the middle of World Economic Forum (WEF) as a tool to attract intenational business community’s attention and to boost Indonesian nation branding as well.

Penyelenggaraan misi dagang ke Oman & Kuwait dengan melakukan kegiatan antara lain business forum, business matching (B to B), serta pertemuan bilateral dengan Kementerian Perdagangan dan Perindustrian Kuwait dan Oman serta instansi terkait lainnya.

27 Maret – 1 April 2016 March 27th – April 1st, 2016

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Conducting Trade Mission to Oman & Kuwait through several activities such as business meeting, business matching, and bilateral meeting with Ministry of Trade and Industry of Kuwait and Oman, and also with other institutions as well.


14 – 16 April 2016 April 14th – 16th, 2016

Partisipasi pada Specialty Coffee Association of America yang merupakan pameran kopi terbesar di Amerika Serikat. Participating on Specialty Coffee Association of America, the biggest coffee exhibition in the US.

SEPANJANG TAHUN 2016, DITJEN PEN TELAH MENCATATKAN SEJUMLAH PENCAPAIAN PENTING DALAM UPAYA MEWUJUDKAN SASARAN STRATEGIS PENGEMBANGAN EKSPOR NASIONAL. DURING 2016, DGNED HAS RECORDED NUMBERS OF IMPORTANT ACHIEVEMENTS IN ORDER TO REACH THE STRATEGIC NATIONAL EXPORT DEVELOPMENT GOALS.

Partisipasi pada pameran 25 – 28 Agustus Mutumanikam 2016 dengan 2016 menampilkan 8 pengrajin August 25th – perhiasan terbaik Indonesia. 28th, 2016 Participating on Mutumanikam 2016 through a display of 8 Indonesia’s best jewellers.

29 September 2016 September 29th, 2016

Organizing the 31st Trade Expo Indonesia 2016 at Jakarta International Expo, this event was officially opened by the President of the Republic of Indonesia.

Pemberian Penghargaan Primaniyarta dan Primaduta kepada pelaku ekspor Indonesia berprestasi dan mitra ekspor Indonesia yang secara loyal melakukan importasi produkproduk Indonesia.

Partisipasi pada China ASEAN Expo (CAEXPO) dengan mengikutsertakan lebih dari 100 pelaku usaha Indonesia untuk menampilkan produknya pada ajang promosi tersebut. Participation on China ASEAN Expo (CAEXPO) which involves more than 100 Indonesian businessmen to display their products at this promotional event.

The inauguration of Indonesia Design Development Center as an effort to enhance Indonesia’s export products.

Pembukaan Trade Expo Indonesia ke31 tahun 2016 bertempat di di Hall D2 Arena JIExpo, dan dibuka secara resmi oleh Presiden RI.

12 Oktober 2016 October 12th, 2016

11 – 14 September 2016 September 11th – 14th, 2016

Peresmian Indonesia Design Development Center (IDDC) sebagai upaya mengembangkan produk ekspor Indonesia.

12 Oktober 2016 October 12th, 2016

The granting of Primaniyarta Award to the Indonesian businessmen who excel in export and Primaduta Award to foreign trade partners which are loyal to buy products from Indonesia.


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1.

Menghadirkan kembali negara untuk melindungi bangsa dan memberikan rasa aman pada seluruh warga negara.

2.

Membuat pemerintah tidak absen dengan membangun tata kelola pemerintahan yang bersih, efektif, demokratis, dan terpercaya.

3.

Membangun Indonesia dari pinggiran dengan memperkuat daerah-daerah dan desa dalam kerangka negara kesatuan.

4.

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Menolak negara lemah dengan melakukan reformasi sistem dan penegakan hukum yang bebas korupsi, bermartabat, dan terpercaya.


1.

Returning the state to its task of protecting all citizens and providing a safe environment.

2.

Make the government is not sidelined by developing clean, effective, trusted and democratic governance.

3.

Build Indonesia from the periphery to strengthen these areas and villages within the framework of unitary state.

4.

Rejecting a weak country by reforming the system and carry out the corruption-free, dignified, and reliable law enforcement.

5.

Meningkatkan kualitas hidup manusia Indonesia.

6.

Meningkatkan produktivitas rakyat dan daya saing di pasar internasional.

7.

Mewujudkan kemandirian ekonomi dengan menggerakkan sektor strategis ekonomi domestik.

8.

Melakukan revolusi karakter bangsa.

9.

Memperteguh Ke-Bhinekaan dan memperkuat restorasi sosial Indonesia.

5.

Improve quality life of Indonesian people.

6.

Increasing people productivity and competitiveness in international market.

7.

Promoting economic independence by developing domestic strategic sectors.

8.

Overhauling the character of the nation.

9.

Strengthening the spirit of “unity in diversity” and social reform.


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Visi Kementerian Perdagangan

Vision of Ministry of Trade

“Perdagangan sebagai

“Trade as the driver of

Sektor Penggerak

economic growth and

Pertumbuhan dan daya

competitiveness as well as

Saing Ekonomi serta

the creator of equitability

Pencipta Kemakmuran

and prosperity for

Rakyat yang Berkeadilan”.

Indonesian people”.


Misi Kementerian Perdagangan yang menjadi misi Ditjen PEN

Mission of Ministry of Trade which becomes DGNED’s Mission

“Meningkatkan Kinerja

“Improving the

Perdagangan Luar Negeri

performance of foreign

yang Bertumbuh

trade as well as ensuring

dan Berkelanjutan”.

sustainable growth”.


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U

ntuk membangun daya saing

To build the sustainable competitiveness, the

yang berkelanjutan, dilakukan

optimatization of all national potential resources

optimalisasi pemanfaatan

and the opportunities, both in national and

seluruh potensi sumber daya

international scope needs to be done.

yang dimiliki bangsa serta

kemampuan untuk memanfaatkan peluangpeluang yang ada di luar maupun di dalam negeri. Esensi daya saing yang berkelanjutan

The core of sustainable competitiveness lies on

terletak pada bagaimana menggerakkan dan

the way we actuate and organize all potential

mengorganisasikan seluruh potensi sumber daya

productive resources in order to meet the

produktif dalam rangka pemenuhan kebutuhan

market needs and demands.

dan permintaan pasar. Selama periode tahun 2015 – 2019, tujuan

During the period of 2010 – 2019, the strategic

strategis Ditjen PEN yang ingin dicapai ialah

objectives of DGNED which will be achieved

Peningkatan ekspor barang non migas yang

are the increase in export of value-added

bernilai tambah, Peningkatan akses dan pasar

non-oil-and-gas goods, improvement in the

internasional, serta Pemantapan Promosi

access and international market, as well as

Ekspor dan Nation Branding.

the consolidation of Export Promotion and Nation Branding.


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D

itjen PEN merupakan unsur pelaksana

DGNED is an element of executives in national export

tugas di bidang pengembangan ekspor

development which becomes the Ministry of Trade

nasional yang menjadi ujung tombak

frontier in the field of export and is responsible to the

Kementerian Perdagangan di bidang

Minister of Trade.

ekspor dan bertanggung jawab kepada

Menteri Perdagangan. Ditjen PEN mempunyai tugas pokok menyelenggarakan

DGNED’s main duties are formulating and implementing

perumusan dan pelaksanaan kebijakan di bidang

policies in terms of national export development,

promosi, pengembangan dan peningkatan produk,

including promotions, product and market development,

pasar ekspor, serta pelaku ekspor.

as well as capacity building for exporters.

Dalam melaksanakan tugas pokok, Ditjen PEN

Furthermore, in order to carry out the main duties,

menyelenggarakan fungsi-fungsi sebagai berikut:

DGNED performed the following functions:

a.

a.

Perumusan kebijakan di bidang peningkatan

field of national export development, including

pelaku ekspor serta penyelenggaraan promosi

market and product development, promotional

dagang, kampanye pencitraan Indonesia dan

activities, branding, and promotion institutions;

pengembangan kelembagaan promosi; b.

b.

export development including market and product

dan pengembangan produk, pasar ekspor dan

development, promotional activities, branding, and

pelaku ekspor dan penyelenggaraan promosi

promotion institutions, in accordance with applied

pengembangan kelembagaan promosi;

laws and regulation; c.

Penyusunan norma, standar, prosedur, dan kriteria

criteria and procedures in the field of national export development, particularly promotions and

Pelaksanaan pemberian bimbingan teknis dan

branding activities; d.

supervisi di bidang penyelenggaraan promosi dagang, dan kampanye pencitraan Indonesia; e.

Providing technical supervisions and evaluation in the field of national export development;

e.

Conducting evaluation and reporting in the field

Pelaksanaan evaluasi dan pelaporan di bidang

of national export development, including market

peningkatan dan pengembangan produk, pasar

and product development, promotional activities,

ekspor dan pelaku ekspor serta penyelenggaraan

f.

Formulating the standards, norms, guidelines,

di bidang penyelenggaraan promosi dagang, dan kampanye pencitraan Indonesia; d.

Implementing the policy in the field of national

Pelaksanaan kebijakan di bidang peningkatan

dagang, kampanye pencitraan Indonesia dan c.

Setting up the Ministry’s policy formulation in the

dan pengembangan produk, pasar ekspor dan

branding, and promotion institutions;

promosi dagang, kampanye pencitraan Indonesia

f.

dan pengembangan kelembagaan promosi;

g.

Pelaksanaan administrasi Direktorat Jenderal

Conducting the administration of DGNED; Conducting any other functions as assigned by the Minister.

Pengembangan Ekspor Nasional; dan g.

Pelaksanaan fungsi lain yang diberikan oleh Menteri.


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1 Arlinda

Direktur Jenderal Pengembangan Ekspor Nasional Director General of National Export Development

2 Ari Satria

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3

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Sekretaris Direktorat Jenderal Pengembangan Ekspor Nasional Secretary of Director General of National Export Development

3 Sulistyawati Direktur Pengembangan Produk Ekspor Director of Export Product Development

4 Merry Maryati

Direktur Pengembangan Promosi dan Citra Director of Promotion and Branding Development

5 Djatmiko Bris Witjaksono

Direktur Kerjasama Pengembangan Ekspor Director of Export Development Cooperation

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6 Tuti Prahastuti

Direktur Pengembangan Pasar dan Informasi Ekspor Director of Market Development and Export Information

7 Iriana Trimurty Ryacudu

Direktur Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia Director of Indonesian Export Training Center

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D

irektorat Jenderal Pengembangan Ekspor

Directorate General of National Export Development

Nasional (Ditjen PEN) dipimpin oleh seorang

(DGNED) is led by a Director General which is supported by

Direktur Jenderal yang dibantu oleh

a Secretary of Directorate General; four Directors: Director

seorang Sekretaris Direktorat Jenderal; 4

of Market Development and Export Information, Director

(empat) Direktur yang terdiri dari Direktur

of Export Product Development, Director of Promotion and

Pengembangan Pasar dan Informasi Ekspor, Direktur

Branding Development, Director of Export Development

Pengembangan Produk Ekspor, Direktur Pengembangan

Cooperation; and a Head of Indonesian Export Training

Promosi dan Citra, dan Direktur Kerjasama Pengembangan

Center.

Ekspor; serta seorang Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia.

Sekretariat

Secretariat

Mempunyai tugas melaksanakan koordinasi pelaksanaan

Tasked with responsibilities to coordinate the tasks

tugas dan pemberian pelayanan teknis dan administrasi

implementation and to provide technical and administrative

kepada seluruh satuan organisasi di lingkungan Direktorat

services to all units within the Directorate General.

Jenderal.

Direktorat Pengembangan Pasar dan Informasi Ekspor

Directorate of Market Development and Export Information

Mempunyai tugas melaksanakan perumusan dan

Tasked with responsibilities to formulate and simultaneously

pelaksanaan kebijakan, penyusunan norma, standar,

execute policies, norms, standards, procedures and criteria,

prosedur dan kriteria, pemberian bimbingan teknis dan

provide technical assistance and supervision, along with

supervisi, serta evaluasi dan pelaporan di bidang pasar

evaluation and report process in field of export market and

ekspor serta pelaku ekspor.

exporters as well.

Direktorat Pengembangan Produk Ekspor

Directorate of Export Product Development





prosedur, dan kriteria serta pemberian bimbingan teknis


dan supervisi, serta evaluasi dan pelaporan di bidang

evaluation and report process in the field of export product

pengembangan produk ekspor.

development.

Direktorat Pengembangan Promosi dan Citra

Directorate of Promotion and Branding Development





prosedur dan kriteria, pemberian bimbingan teknis


dan supervisi, serta evaluasi dan pelaporan di bidang

evaluation and report process in the field of promotion and

pengembangan promosi dan citra.

branding development.

Direktorat Kerjasama Pengembangan Ekspor

Directorate of Export Development Cooperation





prosedur dan kriteria, pemberian bimbingan teknis dan

provide technical assistance and supervision, along

supervisi, serta evaluasi dan pelaporan di bidang kerja sama

with evaluation and report process in the field of export

pengembangan ekspor.

cooperation development.

Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia

Indonesian Export Training Center

Mempunyai tugas menyelenggarakan dan

the export education and training program for business

mengkoordinasikan pendidikan dan pelatihan di bidang

society and public.

Tasked with responsibilities to organize and to coordinate

ekspor untuk dunia usaha dan masyarakat.


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S

asaran strategis Ditjen PEN yang ingin

The strategic goals of DGNED that will be reached

dicapai selama periode 5 (lima) tahun

during the next five years are:

ke depan adalah: Meningkatnya diversifikasi dan

Improvement on Indonesian export product

kualitas produk yang berdaya saing ekspor

quality which has competitive advantages as

serta diversifikasi pasar tujuan ekspor

well as export market diversification.

Upaya ini dilakukan untuk mendorong

This effort means to improve non-oil export

pertumbuhan ekspor non migas melalui

through improvement on export product value

peningkatan ekspor produk bernilai tambah tinggi,

added and to enhance Indonesian export

sekaligus memperbaiki komposisi ekspor Indonesia

composition which is mainly dominated by raw

yang selama ini masih didominasi produk primer.

products. It is also intended to encourage the

Upaya ini juga dimaksudkan untuk mendorong

growth of the manufacturing industry and service

pertumbuhan industri manufaktur dan sektor jasa

sectors.

nasional. Selain itu, diversifikasi pasar tujuan ekspor

In addition, diversification of export markets is

dimaksudkan untuk mengurangi ketergantungan

intended to reduce dependency on a few products

terhadap beberapa jenis produk tertentu dan

and groups of countries of particular export

kelompok negara-negara tujuan ekspor tertentu.

destination. Several actions had been taken, such

Upaya yang ditempuh antara lain melalui kegiatan

as design development, creation of packaging and

pengembangan desain, dukungan penciptaan

brand, and provision of markets information.

kemasan dan merek, serta penyediaan informasi pasar tujuan ekspor.


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Arah Kebijakan dan Strategi Ditjen. PEN Orientation of DGNED’s Policy and Strategy

A

rah kebijakan perdagangan luar

The orientation of foreign trade policy is to

negeri adalah meningkatkan

increase the competitiveness of non-oil-and-

daya saing produk ekspor non

gas export products as well as to expand the

migas, serta untuk mendorong

diversification of export destination and export

peningkatan diversifikasi pasar

product variety, including trade promotion, trade

tujuan ekspor dan keberagaman produk ekspor,

diplomacy, trade facilitation and trade defense.

meliputi promosi perdagangan (trade promotion), diplomasi perdagangan (trade diplomacy), fasilitasi perdagangan (trade facilitation) dan pengamanan perdagangan internasional (trade

defense). Arah Kebijakan dan Strategi Ditjen PEN

The Orientation of DGNED’s Policy and Strategy

merupakan refleksi dari Arah Kebijakan dan

is reflecting the Orientation of Ministry of

Strategi Kementrian Perdagangan yang secara

Trade’s Policy and Strategy which interacts

simultan berinteraksi dengan para stakeholder.

simultaneously with the stakeholders.


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Report Reporton onExport ExportDevelopment Development2016 2016--DGNED DGNED

N

eraca perdagangan Januari-Desember 2016

The trade balance from January to December 2016 showed

menunjukkan bahwa total ekspor Indonesia

that the total Indonesian exports reached US$ 144.43 billion

mencapai USD 144,43 miliar atau turun

or decreased 3.95 percent compare to 2015. Similarly,

3,95 persen dibanding periode yang sama

non-oil-and-gas exports reached US$ 131.34 billion, slightly

tahun 2015. Demikian juga dengan ekspor

decrease 0.34 percent. In regard of composition, export

nonmigas mencapai USD 131,34 miliar atau menurun 0,34

of non-oil-and-gas products accounted for 90.94 percent

persen (y.o.y) Secara komposisi, ekspor produk non migas

of total exports. On the other hand, exports of oil-and-gas

menyumbang 90,94 persen dari total ekspor sementara

products amounted to 9.06 percent of total exports.

kontribusi ekspor produk migas tercatat sebesar 9,06 persen. Sepuluh negara utama tujuan ekspor Indonesia

Ten main countries dominated Indonesian non-oil-and-gas

menyumbang 66,24 persen dari total ekspor non migas

export in 2016 which amounted to 66.24%. Those countries

tahun 2016. Adapun negara-negara tersebut adalah

were USA valued at US$ 15.68 billion and accounted for

Amerika Serikat senilai USD 15,68 miliar (11,94%); RRT senilai

11.94% of the total non-oil-and-gas exports, PRC valued at

USD 15,11 miliar (11,50%); Jepang senilai USD 13,21 miliar

US$ 15.11 billion (11.50%); Japan valued at US$ 13.21 billion

(10,06%); India senilai USD 9,92 miliar (7,55%); SIngapura

(10.06%); India valued at US$ 9.92 billion (7.55%); Singapore

senilai USD 8,72 miliar (6,64%); dilanjutkan Malaysia dengan

valued at US$ 8.72 billion (6.64%); followed by Malaysia with

kontribusi sebesar 4,58%; Korea Selatan dengan kontribusi

contribution of 4.58%; South Korea with contribution of

sebesar 4,01%; Filipina dengan kontribusi sebesar 4%;

4.01%; Philippines with contribution of 4%); Thailand with

Thailand dengan kontribusi sebesar 3,51%; dan Belanda

contribution of 3.51%; and Netherlands with contribution of

dengan kontribusi sebesar 2,45%.

2.45%.

Gambar 1. Ekspor Non Migas Indonesia 2012 - 2016 Figure 1. Indonesian Non-oil-and-gas Export Year 2012 - 2016


29

Diversifikasi produk sebagai salah satu strategi

Product diversification as one of the non-oil-and-

pengembangan ekspor non migas

gas export development strategy

Selain diversifikasi negara tujuan ekspor, Indonesia juga

Along with market diversification, Indonesia has also

melakukan diversifikasi produk ekspor. Hal ini bertujuan

diversified its export products. It aims to reduce Indonesia’s

untuk mengurangi ketergantungan ekspor Indonesia pada

export dependence on certain products group.

kelompok produk tertentu.

30

Sebagai informasi, pada awal tahun 2014, Kementerian

As the background information, in early 2014, the Ministry

Perdagangan telah melakukan pengkajian dan

of Trade has conducted assessments and re-grouping

mengelompokkan ulang produk ekspor Indonesia ke dalam

Indonesian export products into three categories which

3 kategori yaitu produk utama, produk prospektif, dan

are main products, prospective products, and other

produk non migas lainnya. Produk-produk yang masuk

non-oil-and-gas products. Products classified into the

dalam kategori produk utama merupakan produk-produk

main product categories are those which have the highest

yang memiliki nilai ekspor tertinggi dibandingkan produk

export value compared to others, namely palm oil (CPO and

lainnya, yaitu sawit (CPO dan turunannya), tekstil dan

its derivatives), textiles and textile products, electronics,

produk tekstil, elektronik, karet dan produk karet, kayu dan

rubber and rubber products, wood and wood products

produk kayu (pulp & furniture), produk kimia, produk logam,

(pulp and furniture), chemical products, metal products,

mesin-mesin, makanan olahan, dan otomotif. Sedangkan

machinery, processed foods, and automotive. On the other

jenis produk yang masuk dalam kategori produk prospektif

hands, the types of products that fall into the category of

merupakan produk yang memiliki potensi besar untuk

prospective product is a product that has great potential

dikembangkan lebih lanjut, yaitu alas kaki, perhiasan, plastik

to be developed further, namely footwear, jewelry, plastics

dan barang dari plastik, udang, ikan dan produk perikanan,

and plastic goods, shrimp, fish and fishery products, coffee,

kopi, kakao dan olahannya, kerajinan, rempah-rempah, dan

cocoa and dairy, crafts, spices and leather and leather

kulit dan produk kulit. Adapun yang termasuk pada kategori

products. As for which is included in the other product

produk lainnya adalah batubara, hewan dan produk

categories are coal, animals and their derivative products,

turunannya, alat kesehatan, buah dan sayur, serta minyak

medical equipment, fruit and vegetables, as well as essential

atsiri.

oils.

Pada tahun 2016, walaupun sangat kecil, nilai ekspor produk

In 2016, although insignificant, Indonesian main export

utama Indonesia mengalami penurunan. Nilai ekspor

products were decreased. The export value of primary

produk utama pada tahun 2016 tercatat sebesar USD 83,45

products in 2016 amounted to USD 83.45 billion, or showed

miliar atau atau turun sebesar 0.53% dibandingkan tahun

a decrease of 0.53% compared to 2015 which accounted

2015 yang tercatat sebesar USD 83,90 miliar. Adapun jenis

for USD 83.90 billion. Moreover, certain products which

produk yang mengalami kenaikan adalah produk kimia

increased were chemical products (by 12.46%), automotive

(sebesar 12,46%), otomotif (sebesar 9,22%), mesin-mesin

(by 9.22%), machineries (by 20.21%) and processed food

(sebesar 20,21%), dan makanan olahan (sebesar 3,69%).

(by 3.69%). Overall, the export value of primary products

Secara umum, nilai ekspor produk utama menyumbang

accounted for 63.52% of Indonesia’s total non-oil exports in

63,52% dari total ekspor non migas Indonesia.

2016.


Sedangkan nilai ekspor produk prospektif pada tahun

Furthermore, the export value of prospective products in

2016 tercatat sebesar USD 20,20 miliar atau naik 4,73%

2016 was amounted to USD 20.20 billion or increased 4.73%

dibandingkan dengan nilai ekspor pada tahun 2015 sebesar

compared to USD 19.29 bilion in 2015. Meanwhile, the

USD 19,29 miliar. Sementara itu, nilai ekspor kategori produk

export value of other non-oil-and-gas product category was

non migas lainnya mengalami penurunan sebesar 8,71%.

decreased about 8.71%. In 2015, the export value for this

Pada tahun 2015 nilai ekspor kategori produk ini mencapai

product category was amounted to USD 16.97 bilion but it

USD 16,97 miliar, namun pada tahun 2016 hanya mencapai

ended for USD 15.50 billion in 2016.

USD 15,50 miliar.

Nilai Ekspor Produk Utama Indonesia periode 2011-2015 Export Value of Indonesia’s Main Products in 2011-2015

Berdasarkan penjelasan di atas, produk ekspor non migas

Based on the explanation, it can be concluded that

Indonesia masih terkonsentrasi pada produk utama. Hal

Indonesia’s non-oil and gas export relied on the main

ini dapat menimbulkan masalah karena ketergantungan

products. It can cause an economic problem if the price of

pada produk-produk tersebut khususnya jika harga

those products in the international market are declining.

produk-produk utama tersebut di pasar dunia mengalami

Obviously, this problem will affect Indonesia’s export

penurunan. Hal ini tentu akan mempengaruhi kinerja ekspor

performance. Therefore, the dependence of Indonesia’s

Indonesia pada umumnya. Oleh karena itu, ketergantungan

export on main products can be minimised through product

akan ekspor produk utama kiranya dapat dikurangi melalui

diversification activities initiated by DGNED such as Designer

kegiatan-kegiatan diversifikasi produk yang dilakukan oleh

Dispatch Service, product adaptation, brand development,

Ditjen PEN seperti Designer Dispatch Service, adaptasi

etc.

produk, pengembangan merek, dll.


31

32



33

34


Promosi dagang sebagai upaya penetrasi pasar ekspor Trade promotion as a powerful tool to penetrate export markets

K

egiatan promosi dagang yang diselenggarakan

Trade promotion activities organized by Ministry of Trade

oleh Kementerian Perdagangan melalui Ditjen

c.q. DGNED are intended to increase the value and frequency

PEN dimaksudkan untuk meningkatkan jumlah

of both trade contact and contract between Indonesian

dan frekuensi kontak serta kontrak dagang

exporters and international buyers. It also has an objective to

antara eksportir Indonesia dengan pembeli luar

enhance the role of business society in market penetration

negeri, sekaligus meningkatkan peran dunia usaha dalam

and export promotion. Those promotion activities consist of

penetrasi pasar dan promosi ekspor. Kegiatan promosi

both overseas and domestic international trade fairs, Trade

yang dilakukan terdiri dari pameran internasional baik luar

Expo Indonesia, and trade missions.

negeri maupun dalam negeri, Trade Expo Indonesia, dan pengiriman misi dagang.

PARTISIPASI PADA PAMERAN LUAR NEGERI

PARTICIPATION IN OVERSEAS EXHIBITIONS

Pameran “Arab Health 2016” Dubai, UAE

Arab Health 2016 Dubai – UAE

Arab Health 2016 merupakan penyelenggaraan yang ke-41

The 41st Arab Health 2016 was held on January 25 – 28th,

kalinya yang diselenggarakan pada tanggal 25-28 Januari

2016 in Dubai – UAE which exhibited medical appliances.

2016 di Dubai – UAE. Produk yang ditampilkan dalam

The purposes of the Indonesia’s participation in this expo

pameran ini adalah produk-produk alat kesehatan. Adapun

were to maintain and to increase Indonesian medical

tujuan keikutsertaan Indonesia pada pameran ini adalah

equipment supplies especially for Middle East and Afica

dalam rangka mempertahankan dan menambah pasokan

market.

produk kesehatan Indonesia untuk wilayah Timur Tengah dan Afrika. Partisipasi Ditjen PEN Kementerian Perdagangan pada tahun

DGNED’s participation in this expo in 2016 was the second

2016 merupakan yang ke-2 kalinya dengan memfasilitasi

time which facilitated 10 Indonesian medical equipment

sebanyak 10 (sepuluh) perusahaan. Paviliun Indonesia yang

manufactures. Pavilion of Indonesia was located at Saeed

mengusung “Trade with Remarkable Indonesia“ menempati

Hall SAH 01 and built on 72 m2 area. Furthermore, it applied

lahan seluas 72 m2 yang berlokasi di Saeed Hall SAH 01.

specific theme which was “Trade with Remarkable Indonesia”.

Selama pelaksanaan pameran, transaksi dagang yang

During the exhibition, the pavililion of Indonesia obtained

berhasil diperoleh adalah sebesar sebesar US$ 6.166.688.

US$ 6,166,688 from the business transaction. This value

Nilai transaksi ini naik 57,2% dibandingkan dengan

was increased 57.2% compare to previous trade transaction

partisipasi pada tahun 2015 sebesar US$ 3.921.744.

which reached US$ 3,921,744.

Stan Paviliun Indonesia pada Pameran Arab Health 2016 Indonesian Pavilion Booths at Arab Health Exibhition 2016


35

Pameran Ambiente 2016, Frankfurt Jerman

The Ambiente 2016, Frankfurt Germany

Pameran Ambiente 2016 diselenggarakan di Frankfurt,

Ambiente 2016 held in Frankfurt, Germany on February 12th

Jerman pada tanggal 12 - 16 Februari 2016. Pameran

– 16th, 2016. This exhibition is one of the largest consumer

Ambiente merupakan salah satu pameran terbesar untuk

goods exhibitions in the world, which is divided into three

produk Consumer Goods di dunia, yang terbagi dalam

sectors, namely 1) Dining (table, kitchen and household

3 sektor yaitu 1) Dining (table, kitchen and household

products); 2) Giving (gifts, stationery and decorations,

products); 2) Giving (gifts, stationery and decorations,

authentic and fashion jewellery, watches, personal

authentic and fashion jewellery, watches, personal

accessories and Beauty & Bath) and 3) Living (interior design,

accessories and Beauty & Bath) dan 3) Living (interior design,

furnishing and decoration). In Ambiente 2016, the number

furnishing and decoration). Pada penyelenggaraan tahun

of participants reached 4,387 exhibitors from 96 countries.

ini, jumlah peserta tercatat sebanyak 4.387 exhibitor yang berasal dari 96 negara. Pada partisipasi kali ini, paviliun Indonesia menempati area

In this occassion, the Pavillion of Indonesia occupied space

seluas 164 m2 yang merupakan kerjasama antara Kemendag

of 164 m2 in total. It was resulted from cooperation between

dengan Kemenperin. Paviliun Kemendag cq. Ditjen PEN

Ministry of Trade and Ministry of Industry. The area of

seluas 62 m2 merupakan kerja sama antara Ditjen PEN

Ministry of Trade amounted to 62 m2 which was a result

dengan ITPC Hamburg yang diisi oleh 6 (enam) peserta

from join force with ITPC Hamburg. DGNED facilitated 6

produk home decor.

Indonesian home decor producers.

Kontrak dagang yang diperoleh selama pameran

Trade contract that obtained during the exhibition was

berlangsung adalah sebesar US$ 2.6 juta untuk produk lamp

amounted to US$ 2.6 milion. It came from several products

craft, rattan furniture, rattan basket, lighting frame minor,

such as lamp craft, rattan furniture, rattan basket, lighting

vases, recycre wooden frame, bowl, wooden acsesories,

frame minor, vases, recycre wooden frame, bowl, wooden

bathroom accessories, natural basket iron craft, metal art.

acsesories, bathroom accessories, natural basket iron craft,

Selain kontrak dagang yang diperoleh didapat pula 125

and metal art. Along with business contract, there were

inquiries dari 29 negara yang berpotensi menghasilkan

125 business requests from 29 countries which potentially

transaksi serta harus ditindaklanjuti oleh perusahaan pasca

become trade contracts but still need to be followed up

pameran.

after the event.

Stan Paviliun Indonesia pada Pameran Ambiente 2016 Indonesian Pavilion Booths at Ambiente 2016

36

Pameran Automechanika 2016, Istanbul Turki

Automechanika 2016, Istanbul Turkey

Pada tahun 2016, Ditjen PEN berpartisipasi pada Pameran

On April 7th – 10th 2016, DGNED participated in

Automechanika di Istanbul, Turki yang dilaksanakan pada

Automechanika in Istanbul Turkey. It is the biggest

tanggal 7-10 April 2016. Automechanika Istambul 2016

exhibition for automotive products in Turkey. There were

merupakan pameran otomotif terbesar di Istambul, Turki.

1,282 exhibitors from 34 countries participated in this

Automechanika Istambul 2016 diikuti oleh 1.282 perusahaan

exhibition which located in 38,173 m2 exhibition area. The

yang menempati lahan seluas 38.173 m2 dari 34 negara

exhibitors came from several countries such as Germany,

diantaranya yaitu: Jerman, Amerika Serikat, RRT, India,

The United States of America, China, India, Hong Kong,


Hongkong, Iran, Spanyol, Italia, Maroko, Prancis, Korea

Iran, Spain, Italy, Morocco, France, South Korea, Pakistan,

Selatan, Pakistan, Rumania, Singapura, Taiwan, Tunisia dan

Rumania, Singapore, Taiwan, Tunisia, and Indonesia. This was

Indonesia (untuk pertama kalinya).

Indonesia’s first participation.

Partisipasi Ditjen PEN pada pameran ini merupakan bentuk

DGNED’s participation in this exhibition is a form of supports

dukungan kepada industri komponen otomotif Indonesia

for Indonesia’s automotive component industry to expand

dalam upaya pengembangan pasar ekspor khususnya di

its export markets especially in Europe and Asia border

kawasan perbatasan Eropa dan Asia. Partisipasi paviliun

region. Indonesian pavillion occupied space of 81 m2 in Hall

Indonesia menempati area seluas 81 m2 di Hall 13 yang

13 which built with special design construction as well.

dibangun dengan konstruksi special design. Estimasi transaksi order peserta Paviliun Indonesia yang

The transaction gained by exhibitors in Indonesia Pavillion

terjadi selama pameran berlangsung sebesar US$ 590.000,

during the exhibition was amounted to US$ 690,000 that

sementara transaksi penjualan langsung (ritel) sebesar US$

consisted from business contract valued US$ 590,000 and

100.000. adapun inquiry yang dilaporkan oleh para peserta

retail transaction valued US$ 100,000. Moreover, there were

yaitu sebanyak 360 permintaan seperti yang berasal dari

360 trade inquiries obtained from several countries such

RRT, Turki, Albania, Belarus, Sudan, Mesir, Marroco, Libya,

as China, Turkey, Albania, Belarus, Sudan, Egypt, Morocco,

Lebanon, Jerman, Iran dan Kuwait.

Libya, Lebanon, Germany, Iran, and Kuwait.

Pameran Hong Kong Gift & Premium Fair,

Hong Kong Gift & Premium Fair

Hong Kong Pameran Hong Kong Gift & Premium Fair (HKG & PF) Tahun

Hong Kong Gift & Premium Fair 2016 was the 30th time

2016 merupakan penyelenggaraan yang ke-30 kalinya oleh

organised by Hong Kong Trade Development Council

Hong Kong Trade Development Council (HKTDC) pada

(HKTDC) which held on 27th – 30th April 2016. There

tanggal 27 – 30 April 2016. Pada penyelenggaraan tahun ini,

were 4.262 exhibitors from 38 countries participated in

tercatat sekitar 4.262 peserta dari 38 negara berpartisipasi

this exhibition and also being visited by nearly 52.000

dan dihadiri oleh hampir 52.000 buyer internasional.

international buyers.

Kementerian Perdagangan c.q. Ditjen PEN bekerjasama

The Ministry of Trade c.q. DGNED along with the National

dengan Dewan Kerajinan Nasional (Dekranas) dan Konsul

Handicraft Council and the Consulate General of the

Jenderal Rl Hong Kong pada pameran Hong Kong Gift

Republic of Indonesia in Hong Kong participated again

& Premium Fair 2016, berpartisipasi kembali dalam

in this exhibition. The participation was manifested on

pameran. Partisipasi tahun ini terwujud dalam Paviliun

Rumah Indonesia Pavillion which occupied a 72 m2 space.

Rumah Indonesia yang menempati area seluas 72 m2 yang

It showed the best Indonesian handicraft products such

menampilkan produk-produk kerajinan dari 15 perusahaan

as home decoration, wooden handicraft, furniture, fashion

yaitu home decoration, wooden handicraft, furniture,

accessories, woven textile, bag, jewellery, stationery and

fashion accessories, woven textile, bag, jewellery, stationery

paper product, as well as ceramic tableware from 15

and paper product, dan ceramic tableware.

companies.

Stan Paviliun Indonesia pada Pameran Hong Kong Toys & Games Fair (HKTGF) Indonesian Pavilion Booths at Hong Kong Toys & Games Fair (HKTGF)


37

Nilai total transaksi dagang yang dihasilkan selama pameran

The total transaction that obtained during the exhibition

berlangsung adalah sebesar US$ 6.058.721 dengan produk

was amounted to US$ 6.058.721. The amount was

yang paling diminati antara lain: shopping bag dan

coming from several products such as shopping bag dan

packaging, drift wood product, home decor, breakfast set

packaging, drift wood product, home decor, breakfast set

dan mug (tableware), hand hammered boxes, dan fashion

dan mug (tableware), hand -hammered boxes, dan fashion

accessories. Transaksi tersebut diharapkan dapat terus

accessories. Moreover, this amount was expected to increase

bertambah, karena beberapa buyer akan melakukan factory

since several potential buyers would visit some Indonesian

visit sekaligus melakukan finalisasi transaksi dagang.

exhibitor workshops to finalise business deal.

Pameran Coffee, Tea, and Cacao (COTECA) 2016 Hamburg

Coffee, Tea, and Cacao (COTECA) 2016 Hamburg –

– Jerman

Jerman

Ditjen PEN bekerjasama dengan ITPC Hamburg, KBRI Berlin,

DGNED collaborated with ITPC Hamburg, Indonesia

dan KJRI Hamburg berpartisipasi pada Pameran COTECA

Embassy in Berlin, and Consulate General of the Republic of

2016 (Coffee, Tea and Cacao) pada tanggal 7 - 9 September

Indonesia in Hamburg was participated in COTECA 2016 on

2015 di Congress Center Hamburg (CCH) Jerman. Pameran

September 7th – 9th, 2016 which located at Congress Center

COTECA merupakan pameran dua tahun sekali untuk sektor

Hamburg (CCH). COTECA is being held every two years

kopi, teh dan kakao.

which allocated to exhibit coffee, tea, and cocoa products.

Melalui kerjasama ini, Indonesia berpartisipasi melalui

Through the collaboration, Indonesia was able to participate

pendirian paviliun Indonesia dengan menempati lahan

in this exhibition which manifested in 90 m2 area for

seluas 90 m2. Paviliun Indonesia berlokasi di Hall H yang

Indonesia’s Pavillion. It located at Hall H which facilitated 12

memfasilitasi 12 (dua belas) perusahaan yang memproduksi

companies that producing specialty coffee; organic coffee

specialty coffee; organic coffee bean, organic cocoa, organic

bean, organic cocoa, organic tea, as well as organic herb &

tea, serta organic herb & spices.

spices.

Selama tiga hari pameran, Paviliun lndonesia dikunjungi

During the exhibition, the pavilion of Indonesia had been

oleh sekitar 1000 pengunjung bisnis yang kebanyakan

visited by around 1,000 business visitors from Germany,

berasal dari Jerman, Denmark, lnggris, Spanyol, ltalia, dan

Denmark, England, Spain, Italy, and other European

negara Eropa lainnya; lndia, RRT, Singapura, Taiwan, Kongo,

countries; India, China, Singapore, Taiwan, Kongo, Kenya,

Kenya dan lain-lain. Adapun estimasi potensial order yang

etc. Furthermore, the estimation of potential order obtained

diperoleh selama pameran berlangsung mencapai US$

by Indonesia Pavillion during the exhibition reached US$

5.455.345, dengan produk yang diminati adalah organic

5.455.345 from several products such as organic cocoa bean,

cocoa bean, organic tea (green tea, oolong) dan kopi (green

organic tea (green tea, oolong tea) dan coffee (green bean,

bean, specialty).

specialty coffee).

Partisipasi pada Specialty Coffee Association of America The Participation at Speciality Coffee Association of America

38


Pameran Texworld 2016 Paris Perancis

The Texworld 2016, Paris France

Dalam upaya mempertahankan dan meningkatkan akses

In order to maintain and simultaneously increase market

pasar produk tekstil lndonesia, Kementerian Perdagangan

access for textile products from Indonesia, The Ministry of

c.q Ditjen Pengembangan Ekspor Nasional, KBRI Paris

Trade c.q. DGNED and ITPC Lyon participated in Texworld

dan lndonesian Trade Promotion Center (ITPC) Lyon

Paris 2016. It held on September 12th – 15th, 2016 at Le

berpartisipasi pada pameran Texworld Paris 2016. Pameran

Bourget Paris, France. There were 1,008 companies from 21

ini diselenggarakan pada tanggal 12 – 15 September 2016

countries participating in Texworld Paris 2016. Moreover, the

di Le Bourget Paris, Perancis. Pameran ini diikuti oleh 1008

participants from ASEAN were Thailand with 15 companies,

perusahaan dari 21 negara. Partisipan dari negara ASEAN

Indonesia with 11 companies which consist of 8 facilitated

adalah Thailand dengan 15 perusahaan, diikuti lndonesia

companies and 3 companies participated by self funding,

11 perusahaan (8 perusahaan bergabung dalam pavilion

and Vietnam with 1 company.

lndonesia dan 3 perusahaan mandiri) dan Vietnam hanya 1 perusahaan.

Stan Paviliun Indonesia pada Pameran Texworld Paris 2016 Indonesian Pavilion Booths at Texworld Paris 2016 exibhition

Pada partisipasi kali ini, paviliun Indonesia menempati lahan

In this occasion, Pavilion of Indonesia occupied 96 m2

seluas 96 m2 dengan memfasilitasi 8 (delapan) perusahaan

exhibition areas and facilitated 8 Indonesian companies

lndonesia yang bergerak di bidang lndustri tekstil.

which operated in textile industry.

Sepanjang penyelenggaraan pameran, paviliun Indonesia

During the exhibition, Indonesia’s pavillion succesfully

berhasil mencatat nilai transaksi sebesar US$ 5.567.750,00.

obtained trade transaction amounted to US$ 5,567,750.

Adapun jumlah buyer potensial yang telah mengunjungi

Furthermore, pavillion of Indonesia had been visited dan

Paviliun lndonesia dan menghasilkan sebanyak 124 inquiries

generated 124 trade inquiries from 34 countries which were

dari 34 negara (Belanda, Jepang, Belarus, RRT, Argentina,

Netherland, Japan, Belarus, China, Argentina, Hungary,

Hungaria, Yunani, Spanyol, Turki, Malaysia, Lebanon, Prancis,

Greece, Spain, Turkey, Malaysia, Lebanon, France, Italy,

ltaly, Bulgaria, Cyprus, Inggris, Jerman, Portugal, Amerika

Bulgaria, Cyprus, UK, Germany, Portugal, USA, UAE, Panama,

Serikat, Brazil, Morocco, Guatemala, Mesir, Persatuan Emirat

Poland, Taiwan, Israel, South Korea, Russia, India, Colombia,

Arab (PEA), Panama, Polandia, Taiwan, lsrael, Korea Selatan,

Syria, and Denmark.

Rusia, lndia, Colombia, Syria, dan Denmark).

Cairo International Fair (CIF) 2016,

The Cairo International Fair (CIF) 2016,

Kairo Mesir

Cairo Egypt

Pameran ClF merupakan salah satu pameran dagang

CIF is one of the biggest international exhibitions held in

internasional tahunan terbesar di Mesir. Pameran

Egypt showing general products. CIF 2016 was held on

menampilkan berbagai sektor produk, dilaksanakan pada

March 16th – 25th 2016 at Cairo International Convention &

16 - 25 Maret 2016 di Cairo International Convention &

Exhibition Centre, Nasr City, Cairo. It has been followed by

Exhibition Centre, Nasr City, Cairo. Pameran ini diikuti oleh

350 exhibitors from 12 countries such as Algeria, Kuwait,

350 exhibitor dari 12 negara diantaranya Aljazair, Kuwait,

Srilanka, Kenya, Sudan, Lebanon, Iraq, China, and Togo. In

Srilanka, Kenya, Sudan, Lebanon, Irak, China dan Togo. Pada

2016, India took a role as the Guest Of Honor.

pelaksanaan kali ini, India bertindak sebagai Guest of Honor.


39

Paviliun Indonesia menempati lahan seluas 284 m2

The Indonesia’s pavillion occupied area of 284 m2 which

mengusung tema “Trade with Remarkable Indonesia”.

was implementing “Trade with Remarkable Indonesia”

Paviliun Indonesia ini merupakan hasil sinergi antara

theme. The Pavilion of Indonesia was a result from an actual

Ditjen PEN dengan KBRI/ Atdag Kairo. Sejumlah 26

synergy between DGNED and Indonesia Embassy/ the Trade

perusahaan mengisi Paviliun Indonesia yang terdiri atas

Attache in Cairo. There were 26 Indonesian companies

19 perusahaan dari Indonesia, dan 7 perusahaan yang

participated in the pavillion of Indonesia which consist of 19

merupakan agen perwakilan perusahaan lndonesia yang

companies originated in Indonesia and 7 Indonesian trade

ada di Mesir. Adapun produk yang ditampilkan adalah

representatives in Egypt. Those companies showed wide

food & beverages, household appliances, consumer

range of products such as food & beverages, household

goods, furniture, handicraft, chemical, fashion & jewelry,

appliances, consumer goods, furniture, handicraft, chemical,

electronics, carpet, cleaning equipment, diapers, baby wet

fashion & jewelry, electronics, carpet, cleaning equipment,

wipes, dan aroma terapi. Di sela-sela partisipasi pameran,

diapers, baby wet wipes, and aroma therapy. Furthermore, in

untuk memaksimalkan partisipasi pada CIF 2016, Ditjen

order to maximise Indonesia’s participation in CIF 2016, DG

PEN dan KBRI/ Atdag Kairo juga menyelenggarakan

NED and Indonesian Embassy/ Trade Attache in Cairo also

kegiatan Indonesia-Egypt Business Gathering & Trade with

conducted Indonesia-Egypt Business Gathering & Trade with

Remarkable, dan Business Matching di Kamar Dagang

Remarkable, and Business Matching at Alexandria’s Chamber

Alexandria.

of Commerce and Industry.

Selama pameran berlangsung, Paviliun Indonesia berhasil

During the exhibition, the pavillion of Indonesia successfully

mencatatkan transaksi dagang sebesar US$ 7.958.973.

obtained transaction as much as US$ 7,958,973. It increased

Transaksi dagang yang dihasilkan pada tahun 2016

22,62% from transaction in 2015 which accounted for US$

mengalami peningkatan sebesar 22,62% dibandingkan

6,158,625.

dengan dengan nilai transaksi dagang yang dihasilkan pada tahun 2015 yang tercatat sebesar US$ 6.158.625. Pameran the 28th Specialty Coffee Association of

The 28th Specialty Coffee Association of America (SCAA)

America (SCAA) Expo, Atlanta Amerika Serikat

Expo, Atlanta USA

Pameran SCAA adalah pameran kopi terbesar di Amerika

SCAA is the biggest exhibition in North America for coffee

Utara yang diselenggarakan oleh asosiasi kopi spesialiti

products which organised by the US specialty coffee

Amerika Serikat (AS). SCAA 2016 dilaksanakan pada tanggal

association. SCAA 2016 was held on April 14th – 17th 2016

14 – 17 April 2016 di Atlanta. Pameran ini dihadiri oleh ±

in Atlanta which visited more than 12,000 visitors. Around

12.000 pengunjung dan diikuti oleh sekitar 3.000 eksibitor

3,000 exhibitors worldwide were participated in this

dari seluruh dunia. Sebagai salah satu pameran kopi

exhibition. As one of prestigious coffee exhibition, SCAA

bergengsi dunia, SCAA menjadi tempat bertemunya pelaku

becomes a central meeting point between coffee players

industri kopi dari berbagai lini, baik dari produsen, buyers,

such as producers, buyers, coffee machine manufacturers,

manufaktur mesin dan peralatan pengolahan, penggilingan,

grinding, packaging, and condiment.

packaging, dan condiment.

40

Paviliun Indonesia dengan luas 126 m2 mengusung tema

The pavillion of Indonesia occupied area of 126 m2 and

“Remarkable Indonesian Coffee: Home of World’s Finest

carried a theme of “Remarkable Indonesian Coffee: Home of

Coffee” menampilkan 17 specialty coffee yang diseleksi dari

World Finest Coffee”. It showed 17 specialty coffees which

75 sampel kopi terbaik dari seluruh Indonesia. Proses seleksi

resulted from selection of 75 the best coffee samples from

dilakukan oleh Caswells Coffe yang merupakan satu-satunya

Indonesia which organised by Caswells Coffee, the only one

laboratorium kopi di Indonesia yang telah diakreditasi

coffee laboratorium in Indonesia that acredited by SCAA.

oleh SCAA. Selain green bean, Paviliun Indonesia juga

Indonesia’s pavillion also exhibited several coffee derivative

menampilkan sejumlah produk turunan kopi.

products.


Partisipasi pada Specialty Coffee Association of America The Participation at Speciality Coffee Association of America

Sebagai Potrait country 2016 dalam penyelenggaraan SCAA

As the Potrait Country 2016 in SCAA 2016, the pavillion of

2016, Paviliun Indonesia mengadakan beberapa kegiatan

Indonesia was conducting several additional events during

selama pameran berlangsung. Kegiatan-kegiatan tersebut

the exhibition such as:

antara lain adalah: 1.

The Indonesia – Atlanta Business Forum

1.

This business forum used a theme of “Opportunities

Indonesia’s New Business and Investment Climate”

in Indonesia’s New Business and Investment Climate”

dibuka oleh Konsul Jenderal RI di Houston, Henk

which opened by Consulate General in Houston, Henk

Edward Saroinsong yang kemudian juga memberikan

Edward Saroinsong who then presented an investment

paparan mengenai investasi yang berjudul “The New

material titled “The New Investment Climate in

Investment Climate in Indonesia”. 2.

3.

4.

The Indonesia – Atlanta Business Forum

Kegiatan yang mengusung tema “Opportunities in

Welcoming Reception

Indonesia”. 2.

Welcoming Reception

Dalam rangka mendorong eksposur Indonesia, Paviliun

In order to increase the exposure of Indonesia, the

Indonesia mengorganisir penampilan seni budaya dan

pavillion of Indonesia conducted some cultural

sajian kuliner Indonesia untuk menciptakan suasana

performances and provided Indonesian cuisines to

Indonesian experience.

create Indonesian experience for the visitors.

Indonesian Lecture Series

3.

Indonesia Lecture Series

Paviliun Indonesia mengorganisir pelaksanaan 2 (dua)

The pavillion of Indonesia also conducted two lectures

kuliah mengenai kopi Indonesia, yaitu “Revealing

about Indonesian coffee which were Revealing

Indonesian Coffee Character and Uniqueness” dan

Indonesian Coffee Character and Uniqueness, and

“Exploring Semi Wash Process and Farmer’s Challenges

Exploring Semi Wash Process and Farmer’s Challenges

in Facing Global Market and Woman in Coffee”.

in Facing Global Market and Woman in Coffee.

Penandatanganan MoU dan pemberian tribute

4.

The MoU signing and tribute conferring

Penandatanganan MoU pembelian kopi specialty

The MoU signing about specialty coffee purchase

Indonesia dilakukan antara Royal Coffee Inc. USA

amounted to US$ 18 million for 200 containers

dengan anggota AKSI senilai US$ 18 juta untuk 200

between Indonesian exporters (member of SCA

kontainer kopi dalam jangka waktu 1 tahun. Selain

Indonesia) and Royal Coffee Inc. USA. Moreover, as an

itu, sebagai bentuk apresiasi kepada pihak-pihak yang

appreciation for entities that contributed to Indonesian

turut memberikan kontribusi kepada peningkatan

coffee export to US, Director General of NED conffered

ekspor kopi specialty Indonesia ke AS, Dirjen PEN

a certificate, signed by Minister of Trade, to two

memberikan setifikat penghargaan yang ditanda

Indonesian importers: Royal Coffee Inc., and Royal

tangani oleh Menteri Perdagangan kepada 2 (dua)

Pacific Industry.

importir kopi Indonesia di AS yaitu Royal Coffee Inc. dan Royal Pacific Industry.


41

5.

Pemutaran film dokumenter “Aroma of Heaven”

5.

coffee in Indonesia.

di Indonesia. 6.

7.

Lelang Kopi

Documentary movie “Aroma of Heaven” It provided information about history and culture of

Film ini memberikan informasi sejarah dan budaya kopi 6.

Coffee auction

Paviliun Indonesia melakukan lelang kopi yang

The pavillion of Indonesia conducted coffee auction

pertama kali dilakukan dalam sejarah SCAA. Dalam

which was the first time in SCAA history. In this auction,

lelang ini, 17 kopi pilihan dari Indonesia menghasilkan

Indonesia’s pavillion obtained US$ 11,900 equal to

US$ 11.900 atau sekitar 160 juta rupiah.

around 160 million rupiah from 17 Indonesia’s best

Coffee Cupping dan Coffee Serving Paviliun Indonesia menggelar coffee cupping sebanyak

coffee. 7.

Coffee Cupping dan Coffee Serving

tiga kali untuk mengundang buyers merasakan cita

The pavillion of Indonesia also organised coffee

rasa dan karakteristik kopi Indonesia.

cupping three times during the exhibition aimed to introduce Indonesian coffee to the visitors.

Di luar hasil lelang, nilai transaksi yang dihasilkan selama

Apart of the auction’s result, during the exhibition,

pameran berlangsung mencapai US$ 35 juta atau setara

the pavillion of Indonesia generated trade transaction

dengan Rp. 470,55 milyar untuk 392 kontainer untuk

amounted to US$ 35 million equals to Rp. 470.55 billion for

setahun ke depan. Nilai transaksi dagang ini meningkat 5

392 containers. This transaction increased 5 times compared

kali lipat dari total transaksi Indonesia pada pameran SCAA

to trade transaction in 2015.

tahun 2015. Pameran The 13th China – ASEAN Expo (CAEXPO) 2016,

The 13th China – ASEAN Expo (CAEXPO) 2016, Nanning

Nanning China

China

Partisipasi lndonesia pada pameran 13th China-ASEAN

Indonesia participation in the 13th China – ASEAN Expo

Expo (CAEXPO) 2016 dilaksanakan pada tanggal 11 - 14

(CAEXPO) 2016 on September 11th – 14th, 2016 in Nanning,

September 2016 di Nanning, Guangxi, Republik Rakyat

Guangxi, PRC. CAEXPO is annual international exhibition

Tiongkok. CAEXPO merupakan pameran tahunan

that simultenously conducted with Ministrial Meeting

bertaraf internasional yang diadakan bersamaan dengan

between China and ASEAN which has purposes to increase

Pertemuan Tingkat Tinggi RRT-ASEAN yang ditujukan untuk

trade, investment and service among those countries.

peningkatan hubungan perdagangan, investasi, dan jasa. CAEXPO 2016 dan China ASEAN Business and lnvestment

CAEXPO 2016 and China ASEAN Business and lnvestment

Summit (CABIS) 2016 secara resmi dibuka oleh H.E Zhang

Summit (CABIS) 2016 officially opened by H.E Zhang Gaoli,

Gaoli, Vice Premier of the People’s Republic of China pada

Vice Premier of the People’s Republic of China on September

tanggal 11 September 2016. Pada kesempatan tersebut,

11th 2016. On this occassion, Director General of NED also

Dirjen PEN meresmikan paviliun komoditi lndonesia dan

inaugurated the Pavillionof Indonesia and Pavillion of City

paviliun City of Charm.

of Charm.

Partisipasi lndonesia dalam pameran CAEXPO tahun ini

Indonesia’s participation in 2016 was the 13th times which

adalah ketiga belas kalinya dengan menempati lahan

occupied 2,160 m2 area and facilitated 81 companies.

seluas 2.160 m2 yang diisi oleh 81 (delapan puluh satu)

Moreover, the exhibited products were divided into 5

perusahaan. Produk yang ditampilkan dibagi dalam 5

categories which were furniture (18 companies), Home

kategori produk yaitu Furniture (18 perusahaan); Home

Decoration (9 companies), Fashion Accessories & Jewelry

Decoration (9 perusahaan); Fashion Accesories & Jewellry

(26 companies), Food & Beverages (20 companies), and

(26 perusahaan); Food & Beverage (20 perusahaan) dan

Consumer Goods, Spa & Herbs (9 companies).

Consumer Goods, Spa & Herbs (9 perusahaan).

42


Pada tahun ini, Paviliun City of Charm tampil dalam konsep

Furthermore, this year, the City of Charm pavilion appeared

nusantara yang menampilkan tarian tradisional seperti

in the concept of the archipelago performing traditional

Bajidor Kahot, Lenggang Nyai, Rek Ayo Rek, Tari Piring,

dances such as Bajidor Kahot, Lenggang Nyai, Rek Ayo Rek,

Cucokrowo dan display produk kerajinan diantaranya tenun

Dancing Plates, Cucokrowo as well as displayed several craft

songket, ukiran kayu laker dan tepak sirih serta promosi

products including songket, wood carving and tepak sirih

destinasi daerah tujuan wisata nusantara.

and promotion of tourism destinations.

Hasil transaksi dagang yang terdiri atas trial order dan

The transaction obtained during four day exhibition

retail yang diperoleh selama 4 (empat) hari mencapai US$

reached US$ 3,017,000. However, this amount could be

3.017.000. Hasil transaksi ini merupakan nilai sementara dan

increased since there were inquiries to be followed up by

masih dapat bertambah mengingat masih terdapat inquiry

the exhibitors. Several products that showed high demand

yang ditindaklanjuti oleh peserta. Adapun produk-produk

in CAEXPO 2016 were furniture products, home decorations,

yang paling diminati pada CAEXPO 2016 meliputi produk

and food & beverages. Moreover, in 2016 participation,

furniture, home decoration dan food & beverages. lndonesia

Indonesia obtained 3 awards from CAEXPO Secretariat as

meraih 3 (tiga) penghargaan dari CAEXPO Secretariat

the event organiser which were The Best Organizing the

selaku penyelenggara, yakni The Best Organizing the Sector

Sector Products, The Best organizer for Exhibitors, dan The

Products, The Best organizerfor Exhibitors, dan The Best City

Best City of Charm.

of Charm.

Dirjen PEN melakukan pemotongan pita sebagai tanda peresmian paviliun komoditi Indonesia dan paviliun City of Charm pada CAEXPO 2016 Dir. Gen. of NED cuts the ribbon as a sign of the inauguration of Pavilion of Indonesian commodities and Pavilion of City of Charm at CAEXPO 2016

Dirjen PEN melakukan kunjungan ke paviliun Indonesia pada CAEXPO 2016 Dir. Gen. of NED visits Indonesian pavilion at CAEXPO 2016

Penampilan tarian tradisional di paviliun City of Charm Indonesia Paviliun City of

pada CAEXPO 2016

Charm Indonesia

Traditional dance

pada CAEXPO 2016

performances in the

The Indonesian City

Indonesian City of

of Charm Pavilion

Charm pavilion at

at CAEXPO 2016

CAEXPO 2016


43

MISI DAGANG KE LUAR NEGERI

TRADE MISSIONS

Misi dagang merupakan salah satu kegiatan Ditjen

Trade missions are conducted by Directorate General

Pengembangan Ekspor Nasional dalam upaya menjadikan

of National Export Development in order to introduce

produk Indonesia dapat dikenal dan diminati oleh

Indonesian products to global consumers. In addition, trade

konsumen di luar negeri. Selain itu program misi dagang

missions are aimed to strengthen the cooperation between

bertujuan untuk mempererat kerjasama pengusaha

Indonesian entrepreneurs and businessmen of the countries

Indonesia dengan pengusaha negara tujuan dalam forum

in which the trade missions are conducted through forum

kegiatan one on one meeting.

called one-on-one meeting.

Sepanjang tahun 2016, Ditjen PEN telah melakukan kegiatan

Throughout 2016, DG NED has been organized 2 (two) trade

pengiriman misi dagang sebanyak 2 (dua) kegiatan,yaitu:

mission activities, namely:

Misi Dagang ke Kuwait – Oman

Trade Mission to Kuwait - Oman

(27 Maret – 1 April 2016)

(March 27th – April 1st 2016)

Kegiatan Misi Dagang Terpadu sektor perdagangan, energi,

This integrated mission in trade, energy, investment,

investasi, perbankan dan ketenagakerjaan profesional

banking, and professional labour sectors to Kuwait and

Indonesia ke Kuwait dan Oman dilaksanakan pada tanggal

Oman organised on March 27th – April 1st 2016, led by

27 Maret – 1 April 2016 yang dipimpin oleh Direktur

Director General of NED – Ministry of Trade. This trade

Jenderal Pengembangan Ekspor Nasional, Kementerian

mission was a result of coordination between Indonesian

Perdagangan. Kegiatan Misi Dagang ini terselenggara

embassy in Kuwait City and Muscat, supported by the

berkat kerjasama dengan KBRI Kuwait City dan KBRI Muscat

Ministry of Energy and Mineral Resources, the Ministry of

yang didukung oleh Kementerian ESDM, Kementerian Luar

Foreign Affairs, the Indonesia Investment Coordinating

Negeri, Badan Koordinasi dan penanaman Modal (BKPM),

Board, Bank Indonesia, and the National Board for the

Bank lndonesia serta Badan Nasional Penempatan dan

Placement and Protection of Indonesian Overseas Workers.

Perlindungan Tenaga Kerja lndonesia (BPNP2TKI), serta

This mission was followed by 14 Indonesian companies

diikuti oleh 14 pelaku usaha Indonesia yang terdiri dari 10

which consist of 10 exporters, 3 private overseas labour

pelaku usaha ekspor, 3 Perusahaan Penempatan TKI Swasta

placement companies and PT. Pupuk Indonesia.

(PPTKIS) dan PT. Pupuk Indonesia. Dalam kegiatan Misi Dagang Terpadu ini, diselenggarakan

In this trade mission, several activities were conducted such

beberapa kegiatan yaitu business forum, business matching

as business forum, business matching (B to B), and also

(B to B), serta pertemuan bilateral dengan Kementerian

bilateral meeting with the Ministry of Trade and Industry

Perdagangan dan Perindustrian Kuwait dan Oman serta

from Kuwait and Oman, and other entities as well.

instansi terkait lainnya. Kuwait

Kuwait

Kegiatan Misi Dagang di Kuwait diawali dengan

Trade mission activities in Kuwait started by a formal

pertemuan dengan Executive Director Kuwait Investment

meeting with Executive Director Kuwait Investment

Authority (KIA), Mr. Farouk- A. Bastaki. Pada pertemuan

Authority (KIA), Mr. Farouk- A. Bastaki. On this occasion, an

Misi Dagang ke Kuwait Trade mission to Kuwait

44


tersebut disampaikan perkembangan terkini kemajuan

update about Indonesia’s economy outlook, investment

perekonomian lndonesia, iklim investasi yang kondusif serta

condusive condition, and trade and investment

berbagai peluang kerja sama perdagangan dan investasi

opportunities such as oil and gas and renewable energy,

yang dapat dikembangkan oleh kedua negara, seperti

monetary, including SUKUK (islamic bonds) and syariah

bidang energi migas dan energi terbarukan; moneter;

banking system and petrochemicals industry that can be

termasuk kerja sama Sukuk (islamic bonds) dan Perbankan

developed among two countries were presented.

Syariah; serta kerja sama dalam industri petrokimia. Business Forum and Business Matching

Business Forum and Business Matching

Kegiatan Bisnis Forum dan Business Matching

These activities were held in Regency Hotel, involving

diselenggarakan di Hotel Regency, diikuti oleh lebih dari 150

more than 150 participants; consist of Indonesian and

peserta, terdiri dari pelaku usaha Indonesia dan Kuwait serta

Kuwait business members and other Kuwait institutions.

instansi pemerintah setempat. Bisnis Forum yang dibuka

The business forum was officially introduced by Indonesian

oleh Dubes lndonesia untuk Kuwait city dilanjutkan dengan

Ambassador for Kuwait City, and then followed by opening

sambutan dari Mr. Khaled Jassim Al-Shamali, Undersecretary,

remark from Mr. Khaled Jassim Al-Shamali, Undersecretary,

Ministry of Commerce and lndustry Kuwait yang mewakili

Ministry of Commerce and lndustry Kuwait who represented

Pemerintah Kuwait. Pada kegiatan tersebut Dirjen PEN dan

the Government of Kuwait. In this activity, Director General

perwakilan dari Kementerian ESDM, BKPM, BNP2TKI serta BI

of NED and representatives from the Ministry of Energy and

menyampaikan paparan mengenai potensi dan kebijakan

Mineral Resources, the Indonesia Investment Coordinating

pada sektornya masing-masing. Business Matching

Board, the National Board for the Placement and Protection

mencatat banyak permintaan kerja sama perdagangan dan

of Indonesian Overseas Workers, and the Bank Indonesia

investasi yang didapatkan oleh 14 pelaku usaha Indonesia

were presenting materials about business opportunities

dengan mitra usahanya di Kuwait.

and policies regarding their core sectors. As the result from business matching, there were 14 trade and investment inquiries for Indonesian business delegation.

Oman

Oman

Sebagaimana kegiatan Misi Dagang Terpadu di Kuwait,

Similar with trade mission in Kuwait, the trade mission

kegiatan Misi Dagang di Oman juga melakukan

in Oman also had bilateral meetings with the Ministry of

pertemuan bilateral dengan Kementerian Perdagangan

Trade and Industry of Oman and other Oman institutions as

dan Perindustrian Oman dan instansi terkait lainnya.

well. In the official meeting with the Ministry of Trade and

Pada pertemuan dengan Kementerian Perdagangan dan

Industry of Oman, the Government of Oman represented

Perindustrian Oman, pemerintah Oman diwakili oleh

by Director General of Industry, Ministry of Trade and

Direktur Jenderal Perindustrian, Kementerian Perdagangan

Industry of Oman, Eng. Nahla Abdul Wahab Ahmed Al

dan Perindustrian Oman, Eng. Nahla Abdul Wahab Ahmed

Hamdi. On this occasion, Director of Industry showed

Al Hamdi. Dalam pertemuan ini, Dirjen perindustrian

positive reactions and supports for this trade mission. At the

menyambut baik dan mendukung penyelenggaraan Misi

same time, the Director General of Industry provided the

Dagang Terpadu Indonesia. Pada kesempatan yang sama

information about special economic area in Duqm which

Dirjen Perindustrian, Kementerian Perdagangan dan Industri

have special treatments such as tax holiday that can be used

Oman menyampaikan informasi mengenai adanya kawasan

by Indonesian exporters as a business gate to penetrate its

Ekonomi Khusus di Duqm dengan berbagai fasilitas tax

export markets especially to North America region and GCC

holiday, yang dapat dimanfaatkan oleh para pelaku usaha

member countries.

Indonesia sebagai pintu masuk produk ekspor Indonesia ke negara-negara Afrika Utara dan negara-negara anggota GCC.

Misi Dagang ke Oman Trade mission to Oman


45

Business Forum dan Business Matching

Business Forum and Business Matching

Kegiatan Bisnis Forum dilaksanakan di Hotel Crown Plaza,

Business forum in Oman was held at Crown Plaza Hotel,

Muscat diikuti oleh lebih 150 peserta yang terdiri dari

Muscat which involved more than 150 participants from

pelaku usaha lndonesia dan Oman serta instansi pemerintah

Indonesia and Oman and local government institutions

setempat. Bisnis Forum dibuka oleh Dubes lndonesia untuk

as well. This activity was inaugurated by Indonesian

Oman, dilanjutkan dengan sambutan dari Dirjen PEN

Ambassador for Oman, then followed by opening remarks

Kemendag, serta Wakil Kamar Dagang dan Industri Oman.

from Director General of NED, and representative from Oman’s chamber of commerce.

Misi Dagang ke Nigeria - Ghana

Trade Mission to Nigeria – Ghana

(25 – 30 Juli 2016)

(July 25th – 30th, 2016)

Misi Dagang ini dilaksanakan di 2 (dua) kota di kawasan

The trade mission was conducted in two cities in west

Afrika Barat yaitu Lagos di Nigeria dan Accra di Ghana.

region of Africa, Lagos in Nigeria and Accra in Ghana. Several

Kegiatan yang dilaksanakan pada misi dagang ini antara

activities embedded in this trade mission were Business

lain: Forum Bisnis; One on One Business Matching; serta

Forum; One on One Business Matching; and visit to and

kunjungan dan dialog ke pusat retail dan distributor.

dialogue with retail centers and distributors.

Forum Bisnis

Business Forum

Forum Bisnis di Lagos, Nigeria dilaksanakan pada tanggal

The business forum in Lagos Nigeria conducted on July

26 Juli 2016 di Hotel Eko dan untuk kegiatan forum bisnis di Ghana dilaksanakan pada tanggal 29 Juli 2016 di Hotel

26th 2016 at Eko Hotel. Moreover, business forum in Ghana organised on July 29th 2016 in Holiday Inn Hotel, Accra.

Holiday Inn, Accra. Kegiatan forum bisnis di kedua negara

Both business fora in Lagos and Accra incorporated opening

diisi dengan sambutan dari Duta Besar LBBP Rl untuk

remarks from Indonesia Ambassador for Nigeria, H.E. Harry

Nigeria, H.E. Harry Purwanto, dan country brief Indonesia

Purwanto, and Indonesia’s country brief presentation by

oleh Kepala ITPC Lagos, Nino Wawan Setiawan.

Director of ITPC Lagos, Nino Wawan Setiawan.

Kegiatan forum bisnis dilanjutkan dengan one-on-one

The business forum activity continued with one-on-one

business matching antara eksportir Indonesia dengan mitra

business matching between Indonesian exporters and its

bisnis yang hadir. Sebanyak 65 buyers hadir dan mengikuti

business partners. There were 65 Nigerian businessmen

kegiatan ini di Hotel Eko, Lagos Nigeria dan di Hotel Holiday

attended in this activity in Eko Hotel Lagos Nigeria.

Inn, Accra, Ghana tercatat dihadiri sebanyak 46 buyers. Pada

Meanwhile, as much as 46 Ghana businessmen involved in

kegiatan forum bisnis di Lagos, Nigeria juga dilaksanakan

one-one-one business matching in Holiday Inn Accra Ghana.

Penandatanganan MoU Phapros dengan Yes Pharma

Moreover, on business forum in Lagos Nigeria, there was

International Ltd dan Jeisjosh Pharma and Food Ltd senilai

an MoU signing between Phapros and Jeisjosh Pharma and

US$ 1,4 juta.

Food Ltd which has a value of US$ 1.4 million.

Misi Dagang ke Nigeria Trade mission to Nigeria

46


Adapun estimasi transaksi dagang dan Inquiry yang

The total estimated transaction and inquiries resulted from

dihasilkan pada one on one business forum adalah sebesar:

this one-on-one business matching were:

1.

1.

Nigeria : estimasi transaksi sebesar USD 2.457.000 dan

2.

Nigeria: estimated transaction amounted to US$ 2,457,000 and 22 trade inquiries.

22 inquiry Ghana: estimasi transaksi sebesar USD 2.211.000 dan

2.

Ghana: estimated transaction accounted for US$ 2,211,000 and 20 trade inquiries.

20 inquiry

Misi Dagang ke Ghana Trade mission to Ghana

Kunjungan ke pusat retail dan distributor

Visit to Retail Centers and Distributors

Selama pelaksanaan Misi Dagang, dilaksanakan juga

During the trade mission, we also organised a field trip to

kunjungan ke toko retail dan distributor dengan tujuan

retail center and distributor which has a purpose to directly

untuk melihat peta persaingan produk sejenis dan juga

identify the competition map for a certain product and to

mengetahui secara langsung bagaimana cara memasuki

analyse the existing distibution channels for Indonesian

pasar Nigeria dan Ghana melalui jalur distribusi yang

export products to penetrate both Nigeria and Ghana.

ada. Selama di Lagos, Nigeria kunjungan dilaksanakan di

During trade mission in Lagos Nigeria, the field trip was

pertokoan Shoprite dan Spar Sementara di Ghana dilakukan

conducted in Shoporite and Spar shopping center while

kunjungan ke Makola Market yaitu sebuah pasar tradisional

in Ghana was held in Makola Market, traditional market in

di Accra, Ghana.

Accra, Ghana.

Pembukaan House of Indonesia di luar negeri

The opening of the House of Indonesia in overseas

Disamping melalui promosi dagang, Ditjen PEN terus

Beside through trade promotions, DGNED continues to

melakukan inovasi untuk melakukan penetrasi pasar ekspor.

inovate its strategies to penetrate export markets. One of

Salah satu upaya penetrasi pasar yang dilakukan oleh Ditjen

market penetration strategies which executed by DGNED

PEN pada tahun 2016 adalah pendirian House of Indonesia

in 2016 was the establishment of the House of Indonesia in

di beberapa kota di luar negeri yaitu:

several cities worldwide, such as:

1.

1.

Bremen, Jerman

Bremen, Germany

Pendirian House of Indonesia merupakan hasil kerja

The establishment of the House of Indonesia in Bremen

sama Kementerian Perdagangan, serta Pemerintah

is a result of collaboration between the Ministry of

Daerah kota Tangerang Selatan. Rumah Indonesia ini

Trade and the Goernment of South Tangerang City.

resmi dibuka pada 20 Mei 2016 di Ansgarikirchhof 1-21,

The House of Indonesia in Bremen was officially

28195, CityLab, Bremen, Jerman. CityLab merupakan

inaugurated on May 20th 2016 in Ansgarikirchhof

sebuah pusat perbelanjaan yang baru saja diresmikan

1-21, 28195, CityLab, Bremen, Germany. CityLab is

pada 27 April 2016 oleh Senator fur Wirtschaft, Arbeit

a shopping center which launched by Senator fur

und Hafen, Martin Guenther.

Wirtschaft, Arbeit und Hafen, Martin Guenther on April

House of Indonesia secara resmi dibuka dan ditandai

27th 2016.

dengan pengguntingan pita oleh Ketua Dewan Kota

The House of Indonesia was officially inaugurated

Bremen Bidang Ekonomi, Tenaga Kerja dan Pelabuhan;

through symbolic ribbon cutting by the Head of

Direktur Wirtschaftsförderung Bremen GmbH; Konsulat

Economy, Labour and Port Affair - Bremen City Council,;

Jenderal RI di Hamburg; Atase Perdagangan di Berlin;

the Director of Wirtschaftsförderung Bremen GmbH;


47

Kepala ITPC Hamburg; Pengelola House of Indonesia

the Indonesian Consulate General in Hamburg;

dan Kepala Biro Perencanaan dan Pembangunan

the Trade Attache in Berlin; the Director of ITPC

Daerah, Kota Tangerang Selatan.

Hamburg; the House of Indonesia’s Manager; and Head of Planning Bureau of The South Tangerang City Government.

House of Indonesia diharapkan dapat menjadi salah

The House of Indonesia can be one of effective tools to

satu bentuk fasilitas yang efektif bagi pelaku usaha

directly build business networking and collaboration

Indonesia serta buyer di Jerman dalam membangun

for both Indonesia and Germany businessmen.

hubungan bisnis secara langsung. Keberadaan House

Moreover, the House of Indonesia can be a new market

of Indonesia dapat menjadi tempat baru untuk

place to finalise business deals and also generate

mengikat kerja sama dagang dan menghasilkan

sustainable business contracts.

kontrak secara berkesinambungan. 2.

Sydney, Austalia

2.

Sydney, Australia

Pendirian HoI di Sydney masih dalam tahap wacana

Unlike the House of Indonesia in Bremen, the

dan sedang dalam proses pengkajian oleh Ditjen PEN.

establishment of House of Indonesia in Sydney Australia is still in an assessment stage in DGNED.

3.

48

Las Palmas-Kepulauan Canary, Spanyol

3.

Las Palmas – Canary Island, Spain

Pendirian HoI di Kepulauan Canary merupakan inisiatif

The establishment of House of Indonesia in Canary

dari Kunandia S.L., importir produk Indonesia, yang

Island is initiated by Kunandia S.L., an importer of

menyediakan 200 sqm sebagai ruang display HoI.

Indonesian products, which provided area of 200 sqm

Persetujuan Ditjen PEN untuk pendirian HoI di Las

as the House of Indonesia’s showroom. An approval

Palmas Kepulauan Canary telah dikirimkan pada

letter from DGNED in regard of the establishment of

bulan Desember 2016. Adapun pembukaan dan

House of Indonesia in Canary Island has been sent in

peresmiannya akan dilaksanakan pada bulan Maret

December 2016. However, the official opening and

2017.

inauguration will be conducted in March 2017.


PROMOSI EKSPOR DI DALAM NEGERI

DOMESTIC EXPORT PROMOTION

Program promosi ekspor tidak saja dilakukan di luar negeri

In order to encourage buyer visit to Indonesia, export

tetapi secara intensif juga dilakukan di dalam negeri

promotion programs of DGNED were conducted not only

untuk mendorong kunjungan pembeli ke Indonesia.

overseas but also domestically. Those programs were

Kegiatan promosi di dalam negeri dilakukan melalui

including Trade Expo Indonesia (TEI) and participation in

penyelenggaraan Trade Expo Indonesia (TEI) dan partisipasi

several exhibitions organized by other related institutions

pada pameran-pameran yang diselenggarakan oleh instansi

and associations.

terkait dan asosiasi.

Trade Expo Indonesia (TEI) ke-31 Tahun 2016

The 31st Trade Expo Indonesia (TEI) 2016

TEI Ke-30 Tahun 2015 yang mengusung tema “Indonesia:

The 31st TEI 2016 which carried out theme of “Indonesia:

Source of Natural & Creative Products” dilaksanakan selama

Source of Natural & Creative Products” held for 5 (five) days

5 (lima) hari pada tanggal 12 - 16 Oktober 2016 dan dibuka

on October 12th – 16th 2016 and was officially opened on

secara resmi pada hari Rabu, 12 Oktober 2016 bertempat

Wednesday, October 12th, 2016 at Hall D2 Arena JIExpo by

di Hall D2 Arena JIExpo oleh Presiden Republik Indonesia,

the President of the Republic of Indonesia, Mr. Joko Widodo.

Bapak Joko Widodo.

Presiden RI membuka pameran TEI ke-31 The President of RI opens the 31st TEI

Dalam rangkaian kegiatan pembukaan TEI 2016 kembali

In the opening ceremony of TEI 2016, Primaniyarta awards

dilakukan penyerahan Penghargaan Primaniyarta

were presented to 32 (thirty two) excellent exporters by

kepada 32 (tiga puluh dua) pelaku ekspor berprestasi

their respective categories, namely the High-Performance

dengan masing-masing kategori yakni Kategori Eksportir

Exporters (14 companies), the Global Brand Developers (6

Berkinerja (14 perusahaan), Kategori Eksportir Pembangun

Companies), the Superior Potential Exporters (8 companies),

Merek Global (6 Perusahaan), Kategori Potensi Unggulan

and the Exporters of New Market Pioneer (4 companies).

Ekspor (8 Perusahaan), dan Kategori Pelopor Pasar Baru

Along with Primaniyarta, in TEI 2016, Ministry of Trade also

(4 Perusahaan). Selain penghargaan Primaniyarta, pada

awarded Primaduta Award to 60 (sixty) foreign business/

tahun 2016 juga diberikan penghargaan Primaduta Award

companies (buyers) which are consistently doing the

kepada 60 (enam puluh) pelaku usaha asing (buyer) yang

importation of Indonesian products. The categories of

merupakan jejaring mitra dagang Indonesia yang secara

Primaduta Awards are manufacturing/industrial product

konsisten melakukan importasi produk-produk Indonesia,

importers and small and medium-sized enterprises (SMEs)

masing-masing untuk kategori produk manufaktur/

product importers. The Primaniyarta and Primaduta awards

industri dan produk usaha kecil dan menengah (UKM).

were symbolically conferred through 8 (eight) Indonesian

Pada tahun ini, penyerahan penghargaan Primaniyarta dan

awardees and 8 (eight) Head of Indonesian Representatives

penghargaan Primaduta dilakukan secara simbolis kepada

in the buyer’s country accreditation.

8 (delapan) pelaku usaha Indonesia dan 8 (delapan) kepala perwakilan RI di negara akreditasi.


49

Pada penyelenggaraan TEI 2016, luas area yang digunakan

In TEI 2016, the fair ground for the exhibition was reached

adalah 59.600 meter persegi yang diikuti oleh 1.066 peserta.

59.600 m2 which participated by 1,066 exhibitors. TEI 2016

Pameran dibagi menjadi 6 (enam) zonasi yaitu: Hall A

was divided into 6 (six) zones, Hall A (manufactures and

(manufactures and services); Hall B1 (furniture); Hall B2

services); Hall B1 (furniture); Hall B2 (provinces); Hall C (food

(provinces); Hall C (food and beverages); Hall D1 (premium

and beverages); Hall D1 (premium handicraft, fashion, health

handicraft, fashion, health & beauty, jewelry, ASEAN

& beauty, jewelry, ASEAN Paviliun); and Open space (knock

Paviliun); dan Open space (knock down house, garden

down house, garden furniture, dan strategic industry).

furniture, dan industri strategis).

Menteri Perdagangan, Menteri Luar Negeri, Menteri Perindustrian dan Ketua KADIN menyaksikan penandatanganan kontrak dagang pada TEI 2016 Minister of Trade, Minister of Foreign Affairs, Minister of Industry and Chairman of the Chamber of Commerce witness the signing of trade contract at TEI 2016

Selain kepesertaan di atas, pada TEI Tahun 2016

In addition, TEI 2016 also presented several pavilions:

menghadirkan beberapa paviliun: •

•

Paviliun Primaniyarta, menampilkan produk-produk

•

dari 8 (delapan) perusahaan penerima penghargaan

(eight) companies which received the Primaniyarta

Primaniyarta 2016 kategori Eksportir Potensi Unggulan

Award in 2016 especially in categories of the Superior

dan kategori Eksportir Pelopor Pasar Baru;

Potential Exporters, and the Exporters of New Market

ASEAN Pavilion, paviliun ini menjadi wadah untuk

Pioneer.

mempromosikan peluang perdagangan dan investasi

•

Pride of Indonesia, yang menampilkan ikon-ikon produk di setiap hall dan ditempatkan di pintu masuk

member countries; •

in every halls and placed at the entrance door of each

cosmetic and herbal; fashion and accesorries;

hall (icon product of food and beverages; cosmetic and

handicraft; automotive; manufacturing; processing

herbal; fashion and accesorries; handicraft; automotive;

industry; green industry; services; furniture; home

manufacturing; processing industry; green industry;

dengan hall D;

services; furniture; home decor); •

Paviliun Pilot Project untuk produk garam, karet alam,

and rice products. Through this pavillion, it was expected that the commodities in this pavillion

pengembangan komoditi pilot project dapat memberi

can generate added value and positive impact for

nilai tambah lebih serta dampak positif bagi produk

Indonesian products in the future; •

from Economic Creative Board which exhibited the

Badan Ekonomi Kreatif (Bekraf ) menampilkan konsep

refreshment to the islamic style. It also displayed 3

yang membawa penyegaran kepada style Islam dan

(three) anticipated trend which will become popular

menampilkan 3 (tiga) trend yang akan populer di tahun

in 2017 which are Archean, Vigilant dan Digitarian in

2017 yaitu Archean, Vigilant dan Digitarian dalam

home decoration, furniture, and fashion products.

produk home decoration, furnitur dan fashion yang

Those trends were showed in 3 (three) house which are

ditata dalam 3 (tiga) rumah yaitu Rumah Tomohon,

the House of Tomohon, the House of Bamboo, and the

DDS Pavilion menampilkan pelaku usaha yang berasal dari berbagai daerah yang telah menerima

50

Trendist – Trend & Dinamic of Islamic Style Pavilliun

Paviliun Trendist –Trend & Dinamic of Islamic Style dari

House of Gypsum.

Rumah Bambu, dan Rumah Gypsum; •

Pilot Project Pavillion for salt, natural rubber, coconut

kelapa dan beras. Diharapkan kedepannya kegiatan

ekspor Indonesia; •

The Pride of Indonesia Pavilion, showed iconic products

masing-masing hall (ikon produk food and beverages;

decor). Paviliun ini berada di selasar hall A sampai •

ASEAN Pavilion, expected to be medium to promote trade and investment opportunities in ASEAN’s

di negara-negara anggota ASEAN; •

Primaniyarta Pavillion, exhibited products from 8


•

DDS Pavilion, featuring various entrepreneurs from different regions that had received designers’

program pendampingan desainer oleh Kementerian

assistance program by the Ministry of Trade cq.

Perdagangan cq. Direktorat Jenderal Pengembangan

Directorate General of Export Development. •

Ekspor Nasional; •

Indonesia Design Development Center (IDDC) Pavillion

Indonesia Design Development Center (IDDC) Pavilion

which performed various creative products from

menampilkan berbagai produk-produk kreatif karya

several designers. This pavillion incorporated theme of

sejumlah desainer. Paviliun ini mengangkat tema

“green design” where the concept of planning, creating,

“green design”, dimana konsep perancangan, proses

and end-product result were expected can contribute

penciptaan hingga hasil produk akhir diharapkan

to the environment sustainability.

dapat memperhatikan dampak terhadap kelestarian lingkungan. Menteri

Presiden RI didampingi

Perdagangan

Menteri Perdagangan

memberikan

dan Dirjen PEN meninjau

sambutan pada

stan di Trade Expo

Pembukaan TEI

Indonesia 2016

2016

The President of RI

Minister of Trade

accompanied by Minister

gives a speech at

of Trade and Director

opening ceremony

General of NED observe

of TEI 2016

the booths at TEI 2016

Suasana Business

Produk yang

Matching pada TEI

ditampilkan di TEI

2016

2016

The Atmosphere of

Products showed at

Business Matching

TEI 2016

at TEI 2016

Adapun untuk buyers, untuk mendatangkan dari luar negeri,

As for the buyers, the Ministry of Trade was in coordination

Kementerian Perdagangan berkoordinasi dan bersinergi

and synergy with the Ministry of Foreign Affairs (including

dengan Kementerian Luar Negeri (termasuk perwakilan RI

the Indonesian representatives abroad) to bring in

di luar negeri). Selain itu Kementerian Perdagangan juga

buyers from abroad. In addition the Ministry of Trade also

memberdayakan semua perwakilan perdagangan yang

empowered all trade representatives residing abroad

berada di luar negeri seperti Atase Perdagangan dan ITPC.

like Trade Attaché and ITPC. For the parties outside the

Untuk pihak di luar pemerintah, Kementerian Perdagangan

government, the Ministry of Trade was also in coordination

berkoordinasi dengan Kadin Indonesia dan Kadin negara

with the Indonesian Chamber of Commerce and the

sahabat serta beberapa International Trade Promotion Office

Chamber of Commerce of counterpart countries as well

di luar negeri. Selama 5 (lima) hari penyelenggaraan TEI

as several International Trade Promotion Offices abroad.

2016, tercatat sebanyak 15.567 pengunjung yang berasal

Total visitors during the exhibition reached 15,567 from

dari 125 negara hadir di arena pameran. Pengunjung

125 countries. The largest number of visitors came from

mancanegara dengan jumlah terbesar antara lain berasal

5 (five) countries, Malaysia, Saudi Arabia, India, Japan and

dari Malaysia, Saudi Arabia, India, Jepang, dan Singapura.

Singapore.

Total transaksi yang berhasil diperoleh selama

The amount of total transaction obtained during

penyelenggaraan adalah sebesar US$ 1,02 miliar yang terdiri

the exhibition reached US$ 1.02 billion consisting of

dari transaksi barang sebesar US$ 873,38 juta (meningkat

commodities amounted to US$ 873.38 million (increased

sebesar 1,86%); transaksi jasa US$ 48,23 juta (mengalami

1.86% compared to TEI 2015); service sector accounted

penurunan sebesar 7,14%); dan transaksi investasi senilai

for US$ 48.23 million (decreased 7.14% compared to TEI

US$ 100 juta. Adapun 5 (lima) negara asal buyers dengan

2015); and investment reached US$ 100 million. In addition,

kontribusi terbesar terhadap nilai total transaksi terbesar

there were 5 (five) countries contributing to TEI 2016


51

adalah India sebesar US$ 109,39 juta (13,32%); Malaysia

total transaction : India with US$ 109.39 million (13.32%);

sebesar US$ 94,34 juta (11,49%); Mesir sebesar US$ 53,16

Malaysia with US$ 94.34 million (11.49%); Egypt with US$

juta (6,47%); Swiss sebesar US$ 45,36 juta (5,52%); dan

53.16 million (6.47%); Switzerland with US$ 45.36 million

Jepang sebesar US$ 39,28 juta (4,78%).

(5.52%); and Japan with US$ 39.28 million (4.78%).

Sementara itu, 5 (lima) produk yang paling diminati

Moreover, the big 5 (five) product groups that most

pengunjung TEI 2016 adalah Furnitur (17,58%); Makanan

demanded by buyers for TEI 2016 were furniture (17.58%);

olahan (12,29%); Rempah-rempah (7,63%); Minyak atsiri

processed food (12.29%); Spices (7.63%); Essential oils

(5,96%); dan Building material (5,89%).

(5.96%); and building material (5.89%).

Stan DDS pada TEI 2016 DDS booth at TEI 2016

Produk-produk yang difasilitasi pada program DDS Products that fasilitated in DDS program

Penerimaan Misi Pembelian

Reception of Buying Mission

Selain penyelenggaraan kegiatan pameran, selama tahun

In addition to organizing exhibitions, during 2016, the

2016, Ditjen PEN juga melakukan penerimaan misi dagang

DGNED also conducted reception of buying missions from

dari berbagai negara mitra dagang. Penerimaan misi

many trading partner countries. Acceptance of buying

pembelian terselenggara atas kerja sama antara Ditjen

mission held in cooperation between DGNED with trade

PEN dengan perwakilan perdagangan, termasuk Atase

representatives, including Trade Attaché and the Indonesian

Perdagangan dan Indonesia Trade Promotion Center (ITPC).

Trade Promotion Center (ITPC).

Selama tahun 2016, Ditjen PEN telah memberikan fasilitasi

During 2016, DGNED had provided the facility to 37 buying

terhadap 37 delegasi misi pembelian dari 20 negara, di

mission delegates from 20 countries, such as Germany,

antaranya Jerman, Hungaria, Amerika Serikat, India, Korea

Hungary, US, India, South Korea and Brazil. This activity

Selatan dan Brazil. Kegiatan ini menghasilkan transaksi

generated business transactions worth US $ 211.86 million.

dagang senilai US$ 211,86 juta. Direktur Pengembangan Promosi dan Citra

52

Penandatanganan

menyaksikan kontrak dagang

kontrak dagang

pada buying mission di

pada buying

Purwokerto

mission di Kendari

Director of Promotion and

The Signing of trade

Branding Development

contract at the

witness the signing of trade

buying mission in

contract on the buying

Kendari

mission in Purwokerto


PARTISIPASI PADA PAMERAN DALAM NEGERI

PARTICIPATION IN DOMESTIC EXHIBITIONS

Maksud dan tujuan keikutsertaan Ditjen Pengembangan

The purposes and objectives of DGNED’s participation in

Ekspor Nasional, Kementerian Perdagangan dalam kegiatan

domestic exhibitions organized by related institutions,

pameran yang diselenggarakan oleh instansi terkait,

associations, regional governments, and private institutions

asosiasi, Pemerintah Daerah, maupun pihak swasta adalah

are to promote and develop Indonesian flagship products,

untuk melakukan promosi dan pengembangan terhadap

so that those products become feasible to be promoted in

produk-produk unggulan Indonesia, sehingga layak untuk di

international trade fairs, both domestic and overseas.

promosikan pada ajang pameran internasional di dalam dan luar negeri. Selain itu, partisipasi pada kegiatan dimaksud juga

In addition, participation in such activities is expected to

diharapkan dapat menumbuhkan rasa cinta terhadap

raise the pride of using Indonesian products which in the

penggunaan produk-produk buatan Indonesia, yang pada

end will improve the image of Indonesian products as high

gilirannya dapat mendorong peningkatan citra produk

quality and eco-friendly products.

Indonesia yang berkualitas dan berwawasan lingkungan di mata masyarakat. Pada tahun 2016, Ditjen PEN berpartisipasi pada 8 (delapan)

In 2016, DGNED had participated in eight domestic

pameran dalam negeri yang diselenggarakan oleh instansi

exhibitions organized by related institutions, associations,

terkait, asosiasi, Pemerintah Daerah, maupun pihak swasta.

regional governments, and private institutions such as

Beberapa pameran-pameran tersebut antara lain adalah

INACRAFT 2016, Indobuild and Mutumanikam.

INACRAFT 2016, Indobuild dan Mutumanikam. Pameran INACRAFT 2016

The INACRAFT 2016

Pameran INACRAFT 2016 berlangsung di Jakarta Convention

The INACRAFT 2016 was held on April 20th – 24th 2016

Center, tanggal 20 - 24 April 2016 dan dibuka secara resmi

at the Jakarta Convention Center. It was officially opened

oleh Bapak Wakil Presiden RI Jusuf Kalla dengan ditandai

by the Vice President of The Republic of Indonesia, Jusuf

penabuhan alat musik gandang tambua. Bapak Wakil

Kalla, through the sound of Indonesia’s traditional music

Presiden didampingi oleh Gubernur DKI Jakarta Basuki

instrument, Gandang Tambua. The Vice President was

Tjahaja Purnama, Menteri Perindustrian Saleh Husin, serta

accompanied by the Jakarta Special Region Governor, Basuki

Gubernur Sumatera Barat, Irwan Prayitno.

Tjahaja Purnama; the Minister of Industry, Saleh Husin; and also The Governor of West Sumatra, Irwan Prayitno.

Paviliun Ditjen PEN pada Inacraft 2016 DGNED pavilion at Inacraft 2016

Pelaksanaan INACRAFT bertema “From Smart Village

The theme of “From Smart Village to Global Market” was

to Global Market” mempersembahkan “The Splendour

conveyed in INACRAFT 2016. Morever, it presented “The

of Minangkabau” sebagai ikon utama. Produk yang

Splendour of Minangkabau” as the main icon. The range of

dipamerkan adalah produk kerajinan Indonesia antara lain

products that showed in this exhibition were batik, Woven

batik, Woven Products, Gift Item, Household & Housewares,

Products, Gift Item, Household & Housewares, Fashion &


53

Fashion & Embroidery, Bags & Travel Goods, Decorative Item

Embroidery, Bags & Travel Goods, Decorative Item and

dan Jewellery. Pameran INACRAFT 2016 menempati area

Jewellery which displayed in 24,080 m2 exhibition area.

seluas 24.080 m2. Kementerian Perdagangan melalui Ditjen PEN dan

The Ministry of Trade through DGNED and Directorate

Ditjen Perdagangan Dalam Negeri berpartisipasi dengan

General of Domestic Trade participated in 180 m2 exhibition

menempati lahan seluas 180 m2 yang terbagi menjadi

area which divided into 2 (two) pavillions. Specifically, the

2 (dua) paviliun. Paviliun Ditjen PEN terdiri dari booth

DGNED’s pavillion consisted of information booth which

Informasi yang diisi oleh Ditjen PEN beserta Tim ASEAN

used by public information officer and ASEAN Economic

Economic Community Center (AEC) Kemendag, dan

Community (AEC); and 14 booths for the exhibitors. During

menyediakan 14 booth untuk para peserta pameran. Selama

5 (five) days exhibition, DGNED’s pavillion generated Rp.

5 (lima) hari pameran, stand Ditjen PEN – Kementerian

802,400,000 of trade transaction equals to US$ 60,586. This

Perdagangan menghasilkan transaksi dagang sebesar Rp.

amount of transaction increased 134.4% compared to trade

802.400.000,- setara dengan US$ 60,586 meningkat 134.4%

transaction in 2016 which amounted to Rp. 342,345,500.

dibanding transaksi tahun 2015 sebesar Rp. 342.345.500,-. Pameran Indobuildtech 2016

The Indobuildtech 2016

Pameran Indobuildtech 2016 merupakan penyelenggaraan

The Indobuildtech 2016 was the 14th time of its enforcement

pameran ke-14 yang pertama kali diselenggarakan di

and the first time conducted at the Indonesia Convention

Indonesia Convention Exhibition (ICE) yang sebelumnya

Exhibition (previously held at Jakarta Convention Center).

diadakan di Jakarta Convention Center (JCC). Pameran ini

It officially opened by the Vice Chairman of Indonesia’s

dibuka secara resmi oleh Wakil Ketua KADIN pada 25 Mei

Chamber of Commerce and Industry on May 25th 2016. The

2016. Produk yang dipamerkan adalah produk building

exhibited products in this event were tiles, flooring, steel

material antara lain tiles, flooring, steel component, paints

component, paints and varnishes, wall materials, building

and varnishes, wall materials, building foundation, system

foundation, system and equipments, security system, green

and equipments, security system, green building design,

building design, and landscape designing showed in the

dan landscape designing. Pameran Indobuiltdtech 2016

50,000 m2 exhibition area.

menempati area seluas 50.000 m2.

Paviliun Ditjen PEN pada Indobuildtech 2016 DG NED pavilion at Indobuildtech 2016

54

Paviliun Ditjen PEN – Kementerian Perdagangan terletak

The pavillion of DGNED – The Ministry of Trade was located

di Hall 3A dengan luas space 90 m2 yang dibagi menjadi

at Hall A occupying an 90 m2 exhibition area. It consisted

booth informasi yang diisi dari Ditjen PEN beserta ASEAN

of an information booth which organised by DGNED ‘s staff

Economic Community Center (AEC) Kemendag, dan

and the Ministry of Trade’s ASEAN Economic Community

10 booth peserta pameran. Selama 5 hari pelaksanaan

Center (AEC) and 10 booths for the participants (Indonesian

pameran, Paviliun Ditjen PEN-Kementerian Perdagangan

companies). During the exhibition, DGNED’s pavillion

mencatatkan transaksi dagang mencapai US$ 196.854

generated trade transaction amounted to US$ 196,854.


Pameran The 10th Indonesia Jewelry Fair

The 10th Indonesia Jewelry Fair

(Mutumanikam) 2016

(Mutumanikam) 2016

Pameran The 10th Indonesia Jewelry Fair merupakan

The Indonesia Jewelry Fair is a special fair dedicated to

pameran khusus produk perhiasan yang diselenggarakan

exhibit Indonesian finest jewelry which organised by

oleh Yayasan Mutumanikam Nusantara Indonesia (MMNI)

Mutumanikam Nusantara Indonesia Foundation. The 10th

bekerjasama dengan PT. Boart Indonesia pada tanggal 25 –

Indonesia Jewelry Fair was held on August 25th – 28th 2016

28 Agustus 2016 di Hall A Jakarta Convention Center (JCC),

at Hall A Jakarta Convention Center (JCC), Jakarta. In 2016,

Jakarta. Tahun ini Pameran The 10th Indonesia Jewelry Fair

this exhibition was attended by 110 exhibitors and visited by

diikuti oleh 110 peserta dan dikunjungi oleh sebanyak 7.237

7,237 visitors from various regions of Indonesia.

pengunjung dari berbagai daerah. Pameran The 10th Indonesia Jewelry Fair mengambil tema

The 10th Indonesia Jewelry Fair applied a theme of “Jewel of

‘’Jewel of Paradise’’ dibuka secara resmi oleh Ibu Mufidah

Paradise” which officially opened by Mrs. Mufidah Jusuf Kalla

Jusuf Kalla bersama dengan Ibu Ani Bambang Yudhoyono

along with Mrs. Ani Bambang Yudhoyono as the founder of

selaku pendiri Yayasan Mutumanikam Nusantara Indonesia.

Mutumanikam Nusantara Indonesia Foundation.

Paviliun Ditjen PEN tampil dengan konstruksi spesial desain

The pavillion of DGNED developed with a special design

dan menempati area seluas 72 m2 di Hall A dengan tema

applying “Remarkable Indonesia” theme in a 72 m2

“Remarkable Indonesia”. Pada kesempatan kali ini, Ditjen

exhibition area. On this occasion, DGNED was facilitating

PEN memfasilitasi 8 (delapan) perusahaan Indonesia. Selama

8 (eight) Indonesian jewellers. The pavillion of Indonesia

pameran berlangsung, Paviliun Ditjen PEN menghasilkan

obtained trade transaction amounted to Rp. 511,518,000

transaksi dagang sebesar Rp. 511.518.000,- dan memperoleh

equals to US$ 39,047 and gathered 837 trade inquiries.

837 inquiry.

Mutumanikam 2016 dibuka secara resmi oleh Istri Wakil Presiden RI bersama dengan Ibu Ani Yudhoyono Mutumanikam 2016 officially opened by the wife of Vice President of RI along with Mrs. Ani Bambang Yudhoyono

Paviliun Ditjen PEN pada Mutumanikam 2016 DG NED pavilion at Mutumanikam 2016


55

Menteri Perdagangan memberikan

Kegiatan Pencitraan Branding Activities

sambutan pada Indonesia Night 2016 The minister of Trade gives speech at the Indonesia Night 2016

Penyelenggaraan Indonesia Night

The Indonesia Night

Memanfaatkan momentum World Economic Forum (WEF)

On January 21st 2016, went along with the momentum

2016, Kementerian Perdagangan RI menyelenggarakan

of the World Economic Forum (WEF) 2016, the Ministry

acara Indonesia Night di Morosani Schweizerhof, Davos,

of Trade conducted the Indonesia Night at Morosani

pada 21 Januari 2016. Sejumlah kementerian dan lembaga

Schweizerhof, Davos. Several ministries and institutions had

turut terlibat secara aktif dalam penyelenggaraan acara yaitu

actively participated in this event, including the Ministry of

Kemendag, Kementerian Keuangan, Kementerian Pariwisata,

Trade, the Ministry of Finance, the Ministry of Tourism, the

Kementerian Luar Negeri, serta komunitas bisnis nasional,

Ministry of Foreign Affairs, together with national business

Perwakilan Tinggi Republik Indonesia (PTRI) di Jenewa, dan

communities, the Permanent Mission of the Republic of

Kedutaan Besar Republik Indonesia (KBRI) di Bern, Swiss.

Indonesia in Geneva, and the Indonesian Embassy in Bern Switzerland as well.

Indonesia Night merupakan ajang promosi yang sangat

The Indonesia Night is a bold promotional activity during

strategis di forum berkelas dunia WEF 2016. Indonesia Night

the commencement of WEF since it can be used to attract

merupakan sarana untuk menarik perhatian pemimpin

the attention of the world leaders and international business

dunia dan komunitas bisnis internasional yang hadir pada

communities who attended WEF. The Indonesia Night was

acara WEF untuk semakin memperkenalkan kekayaan

used to intensify the profile of Indonesia’s natural resources,

sumber daya alam, produk, keunikan budaya, kontribusi

products, cultural uniqueness, Indonesia’s contribution

Indonesia terhadap perekonomian dunia, serta jati diri

to the global economy, and the image of Indonesia as an

Indonesia sebagai negara maritim dapat dikenal ke penjuru

archipelago country to the WEF participants.

dunia. Pada penyelenggaraan kali ini, Indonesia Night mengangkat

The Indonesia Night 2016 implemented a special theme

tema Remarkable Indonesia - the Senses of Indonesia

“Remarkable Indonesia – the sense of Indonesia” to show

untuk menunjukkan kepada dunia bahwa Indonesia tidak

that Indonesia is not negatively influenced by the terrorist

terpengaruh aksi terorisme, dan saat ini Indonesia sedang

actions and to communicate a message that Indonesia is

fokus membangun dan meningkatkan ekspor nasional. Para

focusing on building and enhancing its national export.

pemimpin bisnis dunia diharapkan tetap menjalin kerja

Through this event, global business leaders were expected

sama perdagangan dengan Indonesia dan tidak khawatir

to maintain its business relationship with Indonesia business

untuk berkunjung ke Indonesia karena Pemerintah bekerja

communities since the Goverment of Indonesia is providing

keras untuk memberikan perlindungan dan menciptakan

high level of protection and security in Indonesia.

keamanan nasional.

56


Hiburan tradisional bernuansa modern yang ditampilkan pada Indonesia Night 2016 Traditional entertainment in a modern atmosphere that is displayed on Indonesian Night 2016

Suasana penyelenggaraan Indonesia Night 2016 The Ambiance of the Indonesia Night 2016

Indonesia Night 2016 menggunakan konsep pasar malam

The Indonesia Night 2016 was applying a night market

dimana tamu diajak menikmati rasa Indonesia melalui

concept where the invited guests were experiencing the

pengalaman sights, sounds, taste, touch, smell, secara

Indonesia taste through sights, sounds, tastes, touches, and

interaktif dan aktif. Aneka makanan khas nusantara dan

smells. The guests were provided by various Indonesian

display produk makanan olahan serta hiburan tradisional

cuisines and traditional performances which wrapped with

yang dikemas modern menjadi jamuan para tamu

modern touch. The Indonesia Night 2016 has attended

undangan. Pada penyelenggaraan kali ini, Indonesia Night

by more than 600 invited guests that consist of global

dihadiri oleh lebih dari 600 tamu undangan yang terdiri dari

government leaders, CEOs, and international medias.

para pemimpin/perwakilan pemerintah, CEO dunia, dan

Furthermore, there were VIP guests attending the Indonesia

pimpinan media internasional termasuk tamu VIP antara

Night 2016 such as the founder and CEO of WEF, Prof.

lain founder & CEO WEF, Prof. Klaus Shcwab dan Menteri

Klaus Shcwab, and the Minister of Finance of Bangladesh.

Keuangan Bangladesh. Diharapkan Indonesia Night dapat

Through the Indonesia Night, it has been expected that the

memberikan kesan baik kepada para undangan VIP yang

magnificent image of Indonesia can be conveyed to the

hadir sehingga mereka dapat menyebarluaskan citra baik

guests which will be delivered to their international business

Indonesia kepada jaringan bisnis internasional yang mereka

networking.

miliki.

Produk-produk Indonesia yang ditampilkan pada Indonesia Night 2016 The Indonesian products that are displayed on the Indonesian Night 2016


57

58


P

engembangan produk erat kaitannya

Product development is closely related to

dengan upaya pemerintah untuk

government efforts to diminish dependency on

mengurangi ketergantungan terhadap

specific export products through export product

suatu produk ekspor tertentu melalui

diversification, including the creative products.

diversifikasi produk ekspor, termasuk

It is also meant to increase the Indonesian

produk kreatif. Hal tersebut juga merupakan

product competitiveness in the global market.

salah satu upaya untuk meningkatkan daya saing

Regarding the efforts to improve the quality and

produk Indonesia di pasar global. Terkait dengan

diversification of Indonesian export products,

upaya mewujudkan peningkatan kualitas dan

DGNED is conducting the following activities,

diversifikasi produk ekspor Indonesia, Ditjen PEN

such as identifying and analyzing the potency

melakukan identifikasi dan analisa potensi produk

of domestic products in order to diversify export

dalam negeri, dalam rangka diversifikasi produk

products; developing creative industry as new

ekspor; pengembangan industri kreatif sebagai

product alternatives that can be exported; as well

alternatif produk baru yang dapat diekspor; serta

as developing the design, packaging and the

pengembangan desain, kemasan, dan pencitraan

branding of export products.

produk ekspor. Kegiatan Designer Dispatch Services

Designer Dispatch Services

Meningkatnya persaingan di pasar internasional

The increased competition in the international market

mengharuskan para produsen di seluruh dunia untuk

requires manufacturers around the world to be able to

mampu menciptakan produk-produk unggulan dengan

create superior quality products in accordance with global

kualitas yang sesuai dengan standar global. Selain itu,

standards. In addition, these products are also expected to

produk tersebut juga diharapkan inovatif dan sesuai dengan

innovative and in line with ongoing trends and consumer

tren dan selera konsumen yang sedang berlangsung,

tastes, where trends and tastes are not the same in every

dimana tren dan selera tersebut tidak sama disetiap pasar.

market.

Dalam upaya pengembangan dan peningkatan daya saing

In order to develop and increase Indonesia’s export

produk ekspor Indonesia, Ditjen PEN melalui Direktorat

product competitiveness, DGNED through Directorate of

Pengembangan Produk Ekspor bekerjasama dengan Japan

Export Product Development in cooperation with Japan

International Cooperation Agency (JICA) telah melaksanakan

International Cooperation Agency (JICA) had conducted

program Designer Dispatch Services (DDS), yaitu kegiatan

a program called Designer Dispatch Services (DDS). DDS

pendampingan oleh desainer kepada UKM untuk membantu

is a coaching program in which designers assist SME

mengembangkan desain produk mereka sesuai dengan

practitioners/owners to develop their product design,

trend dan selera pasar sehingga diharapkan dapat

to adjust to the trend and market taste. Therefore, their

menghasilkan produk ekspor yang berdaya saing.

products will be more competitive.

Pada tahun 2016, Kementerian Perdagangan melalui Ditjen

In 2016, the Ministry of Trade through the Directorate

PEN telah mengadakan kegiatan DDS untuk 22 (dua puluh

General of National Export Development has held the DDS

dua) pelaku usaha yang tersebar di berbagai daerah dengan

to 16 (sixteen) businesses which are spread across the region

rincian pelaku usaha produk furnitur dan home decoration di

with details of furniture and home decoration products

Yogyakarta, Medan, Sawahlunto, Jambi, Bogor, Purwakarta,

businesses in Yogyakarta, Medan, Sawahlunto, Jambi, Bogor,

Cilacap, Solo, Surabaya, Palangkaraya dan Kupang.

Purwakarta, Cilacap, Solo, Surabaya, Palangkaraya and Kupang.


59

Adaptasi Produk

Product Adaptation

Kegiatan adaptasi produk merupakan kegiatan peningkatan

Products adaptation is a series of activities to increase the

daya saing produk Indonesia melalui transfer informasi

competitiveness of Indonesian products through transfer of

dan pendampingan oleh tenaga ahli (dalam ataupun

information and assistance by experts (inside or outside the

luar negeri), agar produk yang dihasilkan sesuai dengan

country), so the products resulted meet the demands and

permintaan dan selera konsumen, trend produk, life style,

tastes of consumers, product trends, lifestyle, environmental

isu lingkungan, standardisasi dan persyaratan impor

issues, standardization and import requirements in export

di negara tujuan ekspor. Untuk tenaga ahli luar negeri

destination countries. For the foreign experts, the Ministry

Kementerian Perdagangan c.q. Ditjen PEN bekerja sama

of Trade c.q. DGNED cooperates with spokeperson/tutors

dengan narasumber yang berasal dari akademisi, asosiasi,

from academia, associations, entrepreneurs who have been

pengusaha yang telah sukses hingga tenaga ahli dari TPO

succeed, and experts from partners TPO (CBI, AKC, and IPD).

mitra kerja sama Ditjen PEN (CBI, AKC, dan IPD). Tujuan

Objectives of the activity are for Indonesian export products

penyelenggaraan kegiatan ini adalah agar produk-produk

can adjust to the desires and tastes of the export market.

ekspor Indonesia dapat menyesuaikan dengan keinginan dan selera pasar tujuan ekspor. Pada tahun 2016, telah dilaksanakan 20 kegiatan adaptasi

In 2016, DGNED has conducted 20 products adaptation

produk di 15 daerah, yaitu adaptasi produk Bambu di

activities in 15 regions, that are adaptation of bamboo

Cimahi; adaptasi produk Specialty Coffee di Bandung dan

products in Cimahi; adaptation of specialty coffee in

Tanjung Jabung Barat; adaptasi produk Furniture di Kota

Bandung and Tanjung Jabung Barat; adaptation of furniture

Bogor dan Cirebon; adaptasi produk Digital Content di

product in Bogor and Cirebon; adaptation of digital content

Cimahi; adaptasi produk Makanan Olahan di Makassar dan

in Cimahi; adaptation of processed food products in

Semarang; adaptasi produk Ikan di Kabupaten Subang;

Makassar and Semarang; adaptation of fisheries products

adaptasi produk Home Decor di Jepara, Bandung, Surabaya

in Subang; adaptation of home decor product in Jepara,

dan Tasikmalaya; adaptasi produk Kopi di Kota Jambi;

Bandung, Surabaya and Tasikmalaya; adaptation of coffee

adaptasi produk E-Commerce di Palembang; adaptasi

products in Jambi; adaptation of e-commerce products in

produk Animasi di Cimahi; adaptasi produk Kulit di

Palembang; adaptation of animation products in Cimahi,

Yogyakarta; adaptasi produk Kerajinan di Bandung; adaptasi

adaptation of leather products in Yogyakarta; adaptation

produk Perhiasan Perak di Mojokerto; serta adaptasi produk

of handicraft products in Bandung; adaptation of silver

Peralatan Rumah Tangga di Surabaya.

jewelry products in Mojokerto; and adaptation of household appliances products in Surabaya.

Produk-produk yang difasilitasi pada kegiatan adaptasi produk Products that facilitated in product adaptation activities

60


Kunjungan tenaga ahli ke industri kerajinan pada kegiatan pengembangan produk ekspor Experts visit to the craft industry on export product development activities

Kegiatan Pengembangan Merek (Rebranding)

Brand Development (Rebranding) Activity

Kegiatan Pengembangan Merek merupakan salah satu

Brand Development program is one of the efforts to

upaya peningkatan daya saing produk melalui penguatan

increase product competitiveness through strengthening

atau pengembangan merek UKM sehingga merek tersebut

or developing brand of SMEs’ products so the brand would

mampu meningkatkan nilai jual dan pemasaran produk.

able to increase the selling and marketing of products.

Program pengembangan merek dilakukan terhadap pelaku

Brand development program carried out for businesses that

usaha yang mempunyai potensi ekspor antara lain melalui

have export potential, by improving brand definition, visual

perbaikan definisi merek, bentuk visual, serta bagaimana

forms, and way to communicate the brand to the targeted

mengkomunikasikan merek kepada target pembeli sebagai

buyer as marketing development efforts.

upaya pengembangan pemasaran. Tujuan dari pelaksanaan Kegiatan Pengembangan

The purpose of the Brand Development is to provide insight

Merek adalah untuk memberikan pemahaman kepada

to stakeholders on the importance of brand development as

para pemangku kepentingan terhadap pentingnya

part of efforts to increase competitiveness and sales value

pengembangan merek sebagai bagian dari upaya

of a product. Moreover, this activity is also intended to help

peningkatan daya saing dan nilai jual suatu produk. Selain

businessmen build the brand in the form of arrangement

itu, kegiatan ini juga dimaksudkan untuk membantu pelaku

of brand identity (logo) and its application in the form of

usaha membangun mereknya dalam bentuk penataan

promotional materials and product packaging.

identitas merek (logo) dan aplikasinya dalam bentuk materi promosi dan kemasan produk. Kegiatan pengembangan merek telah dilaksanakan selama

Brand development activities have been carried out for 5

5 (lima) tahun dengan fokus pada pengembangan merek

(five) years with a focus on businessmen brand development

pelaku usaha berupa strategi merek dan penyempurnaan

in the form of brand strategy and improvement of brand

brand identity termasuk logo desain materi promosi,

identity including design logos of promotion material,

desain kemasan, desain website, yang dipandang sebagai

packaging design, website design, which is seen as one

salah satu upaya efektif dalam meningkatkan nilai tambah

of the effective measures to increase added-value and

dan daya saing produk. Dari pelaksanaan workshop

product competitiveness. From the implementation of

pengembangan desain, diketahui bahwa pelaku usaha

workshop design development, it is known that Indonesian

Indonesia telah mampu menciptakan produk dengan

businessmen have been able to create products with quality

kualitas dan desain yang baik. Namun demikian, sebagian

and good design. However, most of these businesses do not

besar dari pelaku usaha tersebut belum memiliki merek

have their own brand yet or they already own brand but do

sendiri, atau sudah memiliki merek namun belum

not know how to position the brand to target consumers.

mengetahui bagaimana memosisikan merek tersebut

From workshop of the brand development, has been

kepada target konsumen. Dari kegiatan workshop

selected 50 SMEs from different regions to be included in

pengembangan merek tersebut, telah terseleksi sebanyak

brand development facilities.

50 UKM dari berbagai daerah yang mendapatkan fasilitas pengembangan merek.


61

Penciptaan Identitas Lokal dan Nasional (HKI)

Creation of local and national identity (IPR)

Dalam upaya meningkatkan daya saing produk dan jasa

In an effort to improve the competitiveness of products

Indonesia serta membantu pelaku usaha/UKM dalam

and services of Indonesia as well as helping businesses/

proses pendaftaran HKI maka Kementerian Perdagangan

SMEs in the process of registration of IPRs, the Ministry of

melaksanakan kegiatan penciptaan identitas lokal dan

Trade conducting identity creation of local and national in

nasional berupa sosialisasi dan fasilitasi pendaftaran HKI

the form of socialization and facilitation of IPR registration

untuk 100 pelaku usaha di tiga wilayah yakni di Tebing

for 100 businesses in three regions namely in Tebing Tinggi

Tinggi pada tanggal 18–21 Oktober 2016, Cimahi pada

on 18 – 21 October 2016, Cimahi on 1–4 November 2016

tanggal 1–4 November 2016 dan Solo pada tanggal 1–4

and Solo on 1–4 November 2016. Given the timing of its

November 2016. Mengingat waktu pelaksanaannya yang

implementation that are at the end of the year, thus until the

berada di penghujung tahun maka hingga berakhirnya

end of 2016 the selection process of products/brands that

tahun 2016 proses seleksi pemilihan produk/merek milik

the IPR registration will be facilitated is still not completed

pelaku usaha yang akan difasilitasi pendaftarannya masih

and will be continued in 2017.

belum selesai dan akan dilanjutkan pada tahun 2017.

Kegiatan Pengamatan Produk Ekspor di Negara Pesaing (Product Intelligence)

Observation activities of Products Export in Competitor Country (Product Intelligence)

Kegiatan Pengamatan Produk Ekspor di Negara Pesaing

Observation activities of export products in competitors’

(Product Intelligence) merupakan salah satu upaya

countries (Product Intelligence) is one of the way of

pengumpulan data dan informasi terkait dengan

collecting data and information related to the development

pengembangan produk ekspor yang dilakukan oleh

of export products made by competitors. This is one way

negara pesaing. Hal ini merupakan salah satu upaya untuk

to get on the recommendation of development strategy of

mendapatkan rekomendasi strategi pengembangan produk

Indonesian export products in order to be well accepted in

ekspor Indonesia agar dapat lebih diterima di pasar global.

the global market.

Tujuan dari pelaksanaan kegiatan product intelligence

The purpose of product intelligence activities is making

adalah melakukan pengamatan dan pengumpulan

observations and collecting strategic and tactical

informasi strategis dan taktis terkait konfigurasi

information related to configuration of competitor’s product

pengembangan produk pesaing di negara pengamatan.

development in the country of observation. Observation

Analisa pengamatan meliputi strategi pengembangan

analysis includes product development strategies, value

produk, rantai nilai, regulasi terkait pengembangan produk

chains, regulations of global product developments, market

secara global, segmentasi pasar, serta strategi promosi dan

segmentation, and promotional strategies and product

pemasaran produk.

marketing.

Kegiatan Product Intelligence telah dilaksanakan di 4

Product Intelligence activities have been carried out in

(empat) negara, yakni Jepang (produk home decor),

4 (four) countries, namely Japan (home decor products),

Thailand (produk turunan kelapa), Jerman (produk makanan

Thailand (derivative products of coconut), German

olahan) dan Vietnam (kulit dan produk kulit).

(processed food products), and Vietnam (leather and leather products).

Pelaku usaha berkonsultasi dengan tenaga ahli pada kegiatan pengembangan produk ekspor Businessman consults to experts on export product development activities

62


Indonesia Design Development Center (IDDC)

Indonesia Design Development Center (IDDC)

Indonesia Design Development Center merupakan wadah

Indonesia Design Development Center is a medium that

yang dibangun berdasarkan kebutuhan dunia usaha

developed to meet the needs of business world for design.

terhadap desain. Wadah tersebut melibatkan berbagai

In IDDC, various stakeholders are involved, such as designer,

stakeholder terkait, seperti: desainer, pengusaha, Akademisi,

business people, academics, associations, etc. The idea

Asosiasi, dll. Ide pendirian IDDC berawal dari pertemuan

to establish IDDC originated from a meeting between

antara Menteri Perdagangan, Menteri Perindustrian dan

the Minister of Trade, Minister of Industry and Minister of

Menteri KUKM pada tahun 2014 dimana pada pertemuan

Cooperative and SMEs in 2014 where in that meeting they

tersebut disetujui perlu adanya dukungan pemerintah

realized and approved the need of government support for

dalam mewujudkan kerjasama antara desainer dan pelaku

cooperation between designers and entrepreneurs in order

usaha untuk menciptakan produk berdaya saing di pasar

to create competitive products on the international market.

internasional. Pertemuan tersebut juga menjadi cikal bakal

This meeting also became the forerunner to the holding

diadakannya studi banding ke Osaka Design Plaza (suatu

of a comparative study to Osaka Design Plaza (a design

pusat pengembangan desain di Jepang) di tahun yang

development center in Japan) on the same year.

sama. Pada saat membuka IDDC secara resmi pada Kamis, 29

When officially launched the IDDC on Thursday, September

September 2016 di Balai Besar Pendidikan dan Pelatihan

29, 2016 at the Indonesia Export Training Center (IETC),

Ekspor Indonesia, Menteri Perdagangan Enggartiasto Lukita

Minister of Trade Enggartiasto Lukita conveyed a belief that

meyakini IDDC akan mampu melahirkan produk-produk

IDDC would be able to create products with added-value

berbasis desain yang bernilai tambah dan mampu bersaing

in design and able to compete globally. IDDC established

secara global. IDDC didirikan dengan tujuan sebagai

with the goal as “a medium for collaboration” for businesses,

“wahana untuk berkolaborasi” bagi dunia usaha, desainer,

designers, associations, and academia in creating good

asosiasi, dan juga akademisi dalam menciptakan produk

quality, high in added-value as well as competitive products.

berkualitas, bernilai tambah, dan berdaya saing. IDDC memiliki dua fungsi, yaitu sebagai:

IDDC runs two functions, as follows:

1.

1.

2.

Pusat Konsultasi Desain yang menyediakan konsultasi

As a Design Consulting Center that provides direct

langsung dan akses ke sumber daya terkait desain.

consulting about design and access to resources

Pusat Pelayanan Desain yang menyediakan fasilitas dan

related to design.

ahli di bidang desain, prototyping, dan akses luas ke informasi yang dibutuhkan untuk proses desain.

2.

As a Design Service Center which provides facilities and expert in the field of design, prototyping, and broad access to information needed for the design process.

Mendag menyampaikan Menteri

sambutan pada

Perdagangan

acara peresmian

membuka secara

IDDC

resmi IDDC

Minister of Trade

Minister of Trade

gives speech at

officially opened

IDDC openning

IDDC

ceremony


63

Mendag menandatangani prasasti peresmian IDDC Minister of Trade signed the IDDC inauguration inscription

Untuk memenuhi kedua fungsi tersebut, IDDC menyediakan

To meet both of these functions, IDDC provides a variety

berbagai layanan dan kegiatan yang diberikan di area seluas

of services and activities in the area of ± 1,000 m2 in IETC

±1.000 m2 di dalam Gedung BB PPEI di Jl. S. Parman No. 112,

Building on Jl. S. Parman No. 112, Slipi, West Jakarta. The

Slipi, Jakarta Barat. Layanan dan kegiatan tersebut, antara

services and activities that provided are, among others:

lain:

•

Database Designer

•

Database Desainer

•

Design Clinic

•

Klinik Desain

•

Design library

•

Pustaka Desain

•

Design Information

•

Informasi Desain

•

CoWork Space

•

CoWork Space

•

Workshop

•

Workshop

•

Association Cubical

•

Kubikal Asosiasi

•

Display Gallery

•

Display Gallery

•

Digital Lab

•

Digital Lab

•

Café

•

Cafe

•

DDS

•

DDS

•

Good Design Indonesia

•

Good Design Indonesia

•

Design Award

•

Design Award

•

Design Week

•

Design Week

Mendag meninjau stan dan berbincang dengan desainer yang berpartisipasi di IDDC Minister of Trade review the booth and conversed with designers who participated in the IDDC

64


Partisipasi pada Berbagai Kegiatan Pengembangan Produk

Participation in Various Product Development Activities

Selain kegiatan-kegiatan pengembangan produk yang

In addition to the product development activities conducted

dilaksanakan secara mandiri oleh Ditjen PEN, juga

independently, DGNED also carried out several activities of

dilaksanakan sejumlah kegiatan partisipasi pada ajang-

participation in the events organized by the relevant parties

ajang yang diselenggarakan pihak-pihak terkait untuk

to promote Indonesian creative products, such as Adiwastra

mempromosikan produk-produk kreatif Indonesia, seperti

Nusantara 2016, Dekranas Award, Indesignation 2016 and

Adiwastra Nusantara 2016, Dekranas Award, Indesignation

Muslim Fashion Festival (MUFFEST) 2016.

2016 dan Muslim Fashion Festival (MUFFEST) 2016.

Stan Kementerian Perdagangan pada

Direktur Pengembangan Produk Ekspor

Pameran Adhi Wastra 2016

menyampaikan sambutan pada pameran

Ministry of Trade Booth on Adhi Wastra

Indesignation

2016 Exhibition

Director of Export Product Development gives speech at Indesignation exhibition


65

66


D

alam mencapai tujuan peningkatan dan

In order to extent the goal of export improvement and

pengembangan ekspor yang menjadi

development prioritized by DGNED, it is necessary to

prioritas Ditjen PEN, diperlukan keterlibatan

associate with other parties either domestic or overseas,

peran dari pihak-pihak lain, baik dari dalam

which are implemented through co-operation with

maupun luar negeri, berupa kerjasama

government and private agencies. This cooperation could

dengan instansi pemerintah maupun swasta. Wujud

be technical or non-technical such as cooperation in export

kerjasama ini dapat bersifat teknis maupun non teknis,

promotion, cooperation in export product development, etc.

antara lain kerjasama di bidang promosi ekspor, kerjasama pengembangan produk ekspor, dan lain-lain. Sepanjang tahun 2016 Ditjen PEN telah melakukan

During the year of 2016, DG NED had cooperated with

kerjasama dengan beberapa pihak dan beberapa kegiatan

several parties and conducted some activities to support the

yang menunjang peningkatan kerjasama pengembangan

export development cooperation as described below.

ekspor seperti yang disebutkan berikut ini. Penandatanganan Nota Kesepahaman antara

The signing of the Memorandum of Understanding

Kementerian Perdagangan dengan Badan Penempatan

(MoU) between the Ministry of Trade with the Agency

dan perlindungan Tenaga Kerja Indonesia (BNP2TKI)

for the Placement and Protection of Indonesian Workers (BNP2TKI)

Pada tanggal 12 Januari 2016 dilakukan penandatanganan

On January 12th 2016 carried out the signing of

Nota Kesepahaman kerja sama antara Kemendag dengan

Memorandum of Understanding of cooperation between

BNP2TKI tentang “Pengembangan dan Promosi Potensi

the Ministry of Trade with the BNP2TKI on “Development

Tenaga Kerja Indonesia Formal dalam Upaya Peningkatan

and Promotion of the Indonesian Formal Potential Labor in

Penempatan Tenaga Kerja di Luar Negeri”.

Improving Employment Abroad”.

Ruang lingkup Nota Kesepahaman ini antara lain meliputi:

The scope of this MoU includes the following:

a.

a.

b.

Promosi potensi dan peluang kerja bagi tenaga kerja Indonesia baik di dalam maupun di luar negeri.

employment for Indonesian workers, both at domestic

Penyebarluasan informasi potensi dan peluang

and overseas.

kerja bagi tenaga kerja Indonesia formal yang akan

b.

ditempatkan di luar negeri. Pertukaran data dan informasi

d.

Kerjasama perdagangan internasional di bidang

c.

ketenagakerjaan pada forum kerjasama multilateral,

d.

be placed overseas.

regional, dan bilateral. Pembinaan terhadap tenaga kerja Indonesia purna

Dissemination of information on potential job opportunities for formal Indonesian workers which will

c.

e.

Promotion of potential and opportunities of

Exchange of data and information Cooperation in the field of labor at multilateral, regional, and bilateral fora.

e.

Fostering of retired Indonesian overseas workers


67

Penandatanganan MoU antara Kemendag dengan BNP2TKI The Signing of MoU between Ministry of Trade and BNP2TKI

Penandatanganan Nota Kesepahaman dilakukan secara

The signing of the Memorandum of Understanding is done

langsung oleh Menteri Perdagangan dan Kepala BN2TKI.

directly by the Minister of Trade and Head of BN2TKI. Labor

Jasa tenaga kerja menjadi salah satu andalan untuk

services became one of the backbones for the increase of

meningkatkan devisa. Perlu dilakukan sinergi antar instansi

foreign exchange. Extended synergies between agencies

untuk mendorong promosi tenaga terampil di luar negeri.

needs to be done to encourage the promotion of skilled

Tenaga kerja Indonesia di luar negeri juga diharapkan dapat

workers abroad. Indonesian workers in a foreign countries

menjadi duta bangsa untuk mengenalkan produk-produk

are also expected to be the ambassador to introduce

Indonesia di manca negara.

Indonesian products.

Penandatanganan Nota Kesepahaman antara kementerian perdagangan dengan Badan pengawasan Obat dan Makanan (BPOM)

The signing of the Memorandum of Understanding between the Ministry of Trade with The Supervision Agency for Drug and Food (BPOM)

Penandatanganan nota kesepahaman ini dilaksanakan

The signing of the MoU coinside with the 15th birthday of

bersamaan dengan ulang tahun BPOM ke-15 pada tanggal

BPOM on February 10, 2016.

10 Februari 2016. Kerjasama ini bertema “Pengawasan dan Pembinaan Dalam

This cooperation that carried out theme of “Supervision

Upaya Perlindungan Konsumen serta Peningkatan Daya

and Guidance In Effort of Consumer Protection and

Saing Produk Obat dan Makanan“, yang ditandatangani oleh

Improvement of Competitiveness of Medicinal and Food

Menteri Perdagangan dan Kepala BPOM secara langsung.

Products “, signed by the Minister of Commerce and Head of BPOM.

Kerjasama ini bertujuan untuk mensinergikan kemampuan

This collaboration aims to synergize the capabilities and

dan sumber daya yang dimiliki oleh Kementerian

resources owned by the Ministry of Trade and BPOM in order

Perdagangan dan BPOM dalam rangka melaksanakan

to carry out supervision and guidance for the protection

pengawasan dan pembinaan dalam upaya perlindungan

of consumers and improvement on the competitiveness of

konsumen dan peningkatan daya saing produk Obat dan

Indonesian Food and Drugs.

Makanan Indonesia.

The scope of cooperation includes:

Ruang lingkup kerja sama meliputi:

a.

a.

Pengawasan obat dan makanan dan tindak lanjutnya;

b.

b.

Pembinaan terhadap pelaku usaha obat dan makanan serta masyarakat;

c.

c.

food products both at domestic and overseas; and d.

International cooperation in medicine and food on

Kerjasama internasional di bidang obat dan makanan

multilateral, regional, and bilateral fora in order to

pada forum kerjasama multilateral, regional, dan

expand market access.

bilateral dalam rangka perluasan akses pasar.

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Dissemination of information, potential and market opportunities, as well as the promotion of drugs and

serta promosi produk obat dan makanan baik di dalam d.

Fostering of the drug and food business operators and also the public;

Penyebarluasan informasi, potensi, dan peluang pasar, maupun di luar negeri; dan

Food and drug supervision and the follow-up;


Penandatanganan Kerja Sama antara Kementerian Perdagangan dengan Institut Technologi Bandung (ITB)

The Signing of Cooperation between the Ministry of Trade and Bandung Institute of Technology (ITB)

Kementerian Perdagangan mengandeng pula kalangan

Ministry of Trade is also in cooperation with academia in

akademisi untuk mendorong pengembangan produk

order to boost the competitiveness of export products

ekspor yang memiliki daya saing dan bernilai tambah

through development of product design, packaging,

melalui pengembangan desain produk, kemasan, branding

branding and certification.

dan sertifikasi. Kementerian Perdagangan bersama dengan Fakultas

Ministry of Trade and the Faculty of Art and Design of ITB

Seni Rupa dan Desain Institut Teknologi Bandung (FSRD

(FRSD ITB) had cooperated to increase the added-value of

ITB) melakukan kerja sama dalam hal peningkatan nilai

export products with design basis. The purpose is to develop

tambah produk ekspor berbasis desain. Tujuan kerja sama

Indonesian design by enhancing the capacity of high quality

ini adalah untuk mengembangkan desain Indonesia

human resources, manufacturing prototype, and also on

melalui peningkatan kapasitas Sumber Daya Manusia yang

promotion.

berkualitas khususnya di bidang desain, pembuatan purwa rupa, dan juga promosi. Notakesepahaman ditandangani oleh Dirjen

MoU signed by Director General of National Export

Pengembangan Ekspor Nasional dengan Dekan Fakultas

Development and the Dean of the Faculty of Art and Design

Seni Rupa dan Desain Institut Teknologi Bandung(FSRD ITB)

Institute of Technology Bandung on 21th December 2016

pada tanggal 21 desember 2016 bertempat di IDDC.

take placed in the IDDC.

Adapun ruang lingkup Nota Kesepahaman ini meliputi:

The scope of this MoU include:

a.

a.

Pengembangan desain bagi pelaku usaha melalui pemanfaatan informasi online dengan tujuan

use of online search of trends of design and export

penelusuran tren desain dan informasi ekspor. b.

c.

Pengembangan produk ekspor berbasis desain melalui

Design development for the businesses, through the informations.

b.

Development of export products through design

program layanan pengembangan desain (Designer

development services program (Designer Dispatch

Dispatch Service/ DDS) di daerah; dan

Service / DDS) in regions; and.

Peningkatan kapasitas SDM di bidang desain melalui

c.

Capacity building through conducting trainings,

penyelenggaraan pelatihan, seminar, lokakarya, lomba

seminars, workshops, design competitions, and other

desain, dan kegiatan lain termasuk pengembangan

activities, including enhancing partnerships on design-

kemitraan bagi pelaku usaha ekspor berbasis desain.

based export for businesses.

Penandatanganan MoU antara Ditjen PEN dengan FSRD ITB The Signing of MoU between DGNED and FSRD ITB


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Penandatanganan Joint Statement kegiatan promosi antara Ditjen PEN dan Perfektur Wakayama, Jepang

The signing of the Joint Statement on promotion activities between DGNED and Wakayama Prefecture, Japan

Pada tanggal 19 April 2016, Dirjen PEN Kementerian

On 19 April 2016, Director General National Export

Perdagangan dan Gubernur Prefektur Wakayam

Development and the Governor of Wakayama Prefecture

menandatangani joint statement untuk saling

signed a joint statement in order to mutually promote

mempromosikan ekspor produk/jasa Indonesia dan Jepang.

export products/ services of Indonesia and Japan.

Ruang lingkup kerja sama ini meliputi pertukaran

The scope of cooperation includes exchange of information,

informasi, penyelenggaraan seminar, partisipasi dalam

organization of seminars, participations in international fairs,

pameran internasional, penyelenggaraan misi dagang,

organizing trade missions, product development, and other

pengembangan produk, dan kegiatan-kegiatan lainnya.

activities. Through this cooperation, Indonesia enjoy market

Melalui kerja sama ini, Indonesia dapat memanfaatkan

opportunities by exporting furniture, home decor, herbal

peluang pasar yang ada dengan mengekspor produk

or spa to a hotel or resort that is scattered in Wakayama

furnitur, home decor, herbal atau spa ke hotel atau resor

region, as well as for the promotion of halal products. Japan

yang tersebar di daerah Wakayama, serta untuk promosi

will host the 2020 Olympic Games which is a very promising

produk halal. Jepang akan menjadi penyelenggara

opportunity for Indonesia.

Olimpiade 2020 dimana hal ini merupakan peluang yang sangat menjanjikan.

Penandatanganan MoU antara Ditjen PEN dengan Pemerintah Perfektur Wakayama, Jepang The Signing of MoU between DGNED and Government of Wakayama Prefecture, Japan

Kegiatan Penjajakan Kerja Sama Pengembangan Ekspor

Export Development Cooperation Exploratory Activities

Kegiatan ini dilaksanakan dengan menggandeng sejumlah

This activities were conducted in cooperation with a number

pihak terkait, baik dari pemerintah daerah, asosiasi, serta

of parties, both from the local government, associations,

pelaku usaha untuk mendiskusikan berbagai upaya

and businesses to discuss how to increase exports, the

peningkatan ekspor, termasuk kendala dan alternatif solusi

constraints and alternative solutions, and also success

yang dapat dilakukan, serta sharing kisah sukses sejumlah

stories sharing from each region.

eksportir dari setiap daerah.

Direktur Kerja Sama Pengembangan Ekspor memberikan sambutan pada kegiatan Aktivasi Kerjasama Director of Export Development Cooperation gave a speech on the Cooperation Activation activities

70


Pada tahun 2016, dilaksanakan sebanyak 3 (tiga) kegiatan

By 2016, DGNED through Directorate of Export

penjajakan kerja sama di Kepulauan Riau, Papua Barat dan

Development Cooperation held 3 activities in Riau Islands,

Kalimantan Barat.

West Papua and West Kalimantan.

Aktivasi dan Implementasi Kerja Sama Pengembangan Ekspor

Activation and Implementation of Export Development Cooperation

Rangkaian kegiatan aktivasi kerja sama pengembangan

The series of cooperation activations in the development

ekspor pada tahun 2016 merupakan perwujudan kerjasama

of export in 2016 were organized as the implementation

pengembangan ekspor antara Ditjen PEN dengan berbagai

of export development cooperation between Directorate

mitra kerja sama, baik dari dalam negeri maupun luar

General of National Export Development (DGNED) with

negeri. Counterpart dari luar negeri antara lain adalah TPSA

various partners, both domestic and overseas. Counterparts

Kanada, Swiss Import Promotion Programme (SIPPO), CBI,

of DGNED include TPSA Canada, the Swiss Import Promotion

Japan External trade Organization (JETRO), Investment

Programme (SIPPO), CBI, Japan External trade Organization

Commission of Jordan (JIC). Sedangkan counterparts dari

(JETRO), Investment Commission of Jordan (JIC), while

dalam negeri antara lain adalah Kamar Dagang dan Industri

domestic counterparts including the Chamber of Commerce

(Kadin) Indonesia, BP3ED, dll. Implementasi kerjasama

and Industry (Kadin) Indonesia, BP3ED, etc. The export

tersebut berupa seminar, pelatihan, kunjungan perusahaan

cooperation were implemented in many ways such as

di beberapa daerah seperti Nusa Tenggara Barat, Bali dan

seminars, training, company visits in some areas such as

Yogyakarta.

West Nusa Tenggara, Bali and Yogyakarta.

Duta Besar Yordania menyampaikan paparan Perkembangan dan Peluang Pasar Jordania bagi pelaku usaha NTB Narasumber menyampaikan pemaparan pada kegiatan Aktivasi Kerjasama

Ambassador of Jordan presented a Jordanian Market Developments and Opportunities for NTB businessmen

Guest Speakers delivered a presentation at the Cooperation Activation activities


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Pelayanan Informasi Pasar Ekspor

Export Market Information Service

Dalam rangka meningkatkan peran Kementerian

In order to improve the role of Ministry of Trade c.q. DG

Perdagangan c.q. Ditjen PEN sebagai penyedia informasi

NED as a provider of trade information for business society

perdagangan bagi para pelaku usaha terutama para

specifically Indonesian exporters and potential exporters, in

eksportir maupun calon eksportir Indonesia, pada tahun

2015 DGNED set two kinds of information:

2016 Ditjen PEN menyusun 2 (dua) jenis informasi, yaitu: 1. Market Brief

1. Market Brief

Informasi yang tertuang dalam Market Brief ini adalah

The information contained in the market brief is the

mengenai kondisi pasar tujuan ekspor serta potensi,

market destination condition, potential, segmentation,

segmentasi, peluang, selera & perilaku konsumen, peraturan

opportunities, consumer preference and behavior as well

ekspor – impor dan juga hambatan-hambatan yang

as export-import regulations and barriers that could be

mungkin akan dihadapi para eksportir Indonesia dalam

challenging for Indonesian exporters in order to penetrate

memasuki pasar tujuan ekspor tersebut. Kajian Market Brief

the export market. This market brief is conducted based on a

disusun berdasarkan desk research.

desk research.

Pada tahun 2016, Ditjen PEN telah melakukan penyusunan

In 2016, DGNED had created 12 concised reports of export

sebanyak 12 laporan ringkas pasar tujuan ekspor, yaitu untuk

markets, Austria, Norway, Ukraine, Jamaica, Bolivia, Trinidad

pasar Austria, Norwegia, Ukraina, Jamaika, Bolivia, Trinidad

and Tobago, Senegal, Ethiopia, Iran, Russia, New Zealand,

dan Tobago, Senegal, Ethiopia, Iran, Rusia, Selandia Baru, dan

and Azerbaijan.

Azerbaijan. 2. Market Intelligence

2. Market Intelligence

Kegiatan ini merupakan pengamatan langsung terhadap

Market intelligence is an activity of directly observing the

pasar produk potensial, segmen pasar, strategi pesaing,

markets of potential products, market segmentation and

dengan melihat kondisi negara target pasar untuk

competitor’s strategy of a country in which Indonesian

melakukan kegiatan penetrasi pasar produk Indonesia.

export products could penetrate the market.

Pada tahun 2016, Ditjen PEN telah melakukan 5 kegiatan

In 2016, DGNED had produced 5 (five) market observation

pengamatan pasar ke sejumlah negara sebagai berikut

activities to several countries namely medical glove product

Amerika Serikat untuk produk sarung tangan medis,

in the US market, processed food products in Poland,

Polandia untuk produk makanan olahan, Namibia untuk

fisheries products in Namibia, processed food products

produk perikanan, Vietnam untuk produk makanan olahan,

in Vietnam, as well as food and beverages products in

serta Kamboja untuk produk makanan dan minuman. Hasil

Cambodia. Moreover, the analysis of this market information

analisis pengembangan pasar tujuan ekspor tersebut akan

will be distributed to businessmen through online and

disebarluaskan kepada para pelaku usaha secara daring

offline (in the form of dissemination activities) as well.

(online) maupun luring (dalam bentuk kegiatan diseminasi).


73

Pelayanan Customer Service Centre

Customer Service Center

Customer Service Center (CSC) merupakan salah satu

Customer Service Center or CSC is one of DGNED’s

kegiatan pelayanan prima dan terpadu yang diberikan

integrated excellent services for the business society. CSC is

Ditjen PEN kepada dunia usaha. CSC bertujuan untuk

aimed to optimize the buyer visits to Indonesia, thus these

memanfaatkan secara optimal kunjungan buyer ke

visits will be more efficient in making a business contact

Indonesia, sehingga kunjungan buyer tersebut lebih efisien

with Indonesian exporters. The CSC services to the buyers

dalam menghasilkan kontak dagang dengan eksportir

are starting from airport pick-up service to company visit

Indonesia. Pelayanan CSC kepada buyer dilakukan mulai

arrangement.

dari penjemputan di bandara hingga mengatur kunjungan langsung ke perusahaan (company visit). •

Layanan Konsultasi Bisnis

•

Business Consultation Service

Selama tahun 2016, tercatat sebanyak 232 kunjungan

In 2016, there were 276 visits to CSC from various

ke CSC dari berbagai daerah untuk keperluan

regions for the purposes of business consulting.

konsultasi bisnis. Pengunjung merupakan perusahaan

Those visitors came from the exporters and potential

eksportir dan calon eksportir berbagai jenis produk.

exporters of various types of products. All visitors

Seluruh pengunjung berkeinginan untuk memasarkan

wanted to market their products to the international

produk ke pasar internasional, di samping keperluan

market. In addition, they also requested the

tersebut, terdapat pula keinginan untuk mendapatkan

information about trade fairs and export market for

informasi tentang pameran dagang dan informasi

specific products.

pasar untuk produk tertentu. •

•

Business Matching

•

Business Matching

Selain layanan konsultasi bisnis, CSC juga melayani

Besides Business Consulting services, CSC also

permintaan Business Matching, terutama dari buyer

serves Business Matching requests, especially from

potensial yang berkunjung ke CSC. Selama tahun 2015,

potential buyers who visited CSC. During 2016, CSC

telah dilakukan pelayanan Business Matching kepada

had conducted Business Matching services to 3

3 buyers mancanegara yang ingin menjadikan pelaku

international buyers who intended to make Indonesian

usaha Indonesia sebagai mitra bisnisnya.

business people as business partners.

Permanent Trade Display (PTD)

•

Permanent Trade Display (PTD)

Selain layanan konsultasi bisnis dan business matching,

Along with business consulting services and business

CSC juga menyediakan area untuk memamerkan

matching, CSC also provides an area to display

produk-produk ekspor unggulan Indonesia yang

products of Indonesia’s main exports which have been

diproduksi oleh berbagai perusahaan. Selama tahun

produced by various companies. During 2016, CSC

2016, tercatat telah ditampilkan produk-produk dari 59

had been displayed the products from 59 selected

perusahaan.

companies.

Menteri Perdagangan meninjau produk yang dipamerkan di Pameran Perdagangan Tetap CSC Minister of Trade observing products that were exhibited in Permanent Trade Display CSC

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Pameran Perdagangan Tetap CSC Permanent Trade Display CSC

Penyelenggaraan Forum Komunikasi Informasi Ekspor

Export Information Communication Forum

Dalam upaya memberikan kemudahan pelayanan konsultasi

As an effort to provide ease of consulting services for

bagi pelaku usaha, terutama di daerah, Ditjen PEN juga

national businessmen, DGNED also organizes export

menyelenggarakan kegiatan Forum Komunikasi Informasi

information communication forum in some regions. This

Ekspor di berbagai daerah. Kegiatan Forum Komunikasi

forum is a kind of consulting activity which is packaged in a

Informasi Ekspor merupakan kegiatan konsultasi bisnis

workshop format. Actually, this activity is organized through

yang dikemas dalam format workshop. Kegiatan Forum

solid cooperation with the local government, in this case,

Komunikasi Informasi Ekspor ini diselenggarakan bekerja

the special institution which handles trade matters in the

sama dengan pemerintah daerah, dalam hal ini Dinas yang

province, and district/city.

menangani perdagangan di Provinsi, maupun Kabupaten/ Kota. Pada kegiatan ini, peserta yang merupakan eksportir

In this activity, participants (exporters and potential

maupun calon eksportir diberi kesempatan untuk

exporters) were given the opportunity to directly consult

berkonsultasi secara langsung dengan narasumber yang

with the speakers (export consultants or practitioners).

merupakan konsultan ataupun praktisi ekspor. Selama tahun 2016, Ditjen PEN melaksanakan sebanyak

During 2016, DGNED carried out as many as 4 (four) Export

4 (empat) kegiatan Forum Komunikasi Informasi Ekspor

Information Communication Forum activities in 4 (four)

di 4 (empat) daerah, yakni Demak, Banyuwangi, Palu, dan

cities: Demak, Banyuwangi, Palu, dan Pontianak.

Pontianak. Kegiatan Forum Komunikasi Informasi Ekspor juga

Export Information Communication Forum activities are

dimanfaatkan sebagai ajang untuk memperkenalkan

also used as a medium for introducing Customer Service

Customer Service Center (CSC) dan Membership

Center (CSC) and the Membership Service to businesses.

Service kepada pelaku usaha di daerah. Pelaku usaha

Businessmen are also encouraged to be able to utilize the

juga diminta untuk dapat memanfaatkan layanan

services provided by the DGNED to assist their development

yang disediakan oleh Ditjen PEN untuk membantu

of export and business.

pengembangan ekspor dan usahanya.


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Pengembangan Kapasitas Pelaku Ekspor melalui Pendidikan dan Pelatihan

Capacity Building of Indonesian Exporters through Education and Training

Salah satu tugas utama Ditjen PEN melalui Balai Besar

One of DGNED’s main duties through Indonesian Export

Pendidikan dan Pelatihan Ekspor Indonesia (BBPPEI) adalah

Training Center (IETC) is translating the prioritized activities

menerjemahkan prioritas kegiatan di bidang pembangunan

in the field of capacity building and society education by

kapasitas (capacity building) dan pendidikan masyarakat

focusing on quality development and improvement of

dengan memfokuskan diri pada pengembangan dan

human resources specifically in international trade sectors.

peningkatan mutu Sumber Daya Manusia (SDM) bagi kalangan dunia usaha di sektor perdagangan internasional. Kegiatan pendidikan dan pelatihan ekspor yang

Activities of export education and training conducted

diadakan oleh Ditjen PEN melalui Balai Besar PPEI dapat

by DGNED through IETC are classified into 7 (seven)

dikelompokkan ke dalam 7 (tujuh) bidang pelatihan yaitu

training fields: International Trade; Product Development;

Perdagangan Internasional, Pengembangan Produk,

Export Financing and Payment; Export Promotion &

Pembiayaan dan Pembayaran Ekspor, Promosi/Komunikasi

Communication; Export Marketing Strategy; Quality

Ekspor, Strategi Pemasaran Ekspor, Manajemen Mutu, dan

Management; and Distributor Selection.

Pemilihan Distributor. Dalam menyelenggarakan pendidikan dan pelatihan ekspor,

In operating the export education and training activities,

Balai Besar PPEI menggunakan metode tatap muka di

IETC is using various methods such as in-class activity,

kelas, pembelajaran jarak jauh (distance learning) melalui

distance learning through video conference, and simulation.

video conference dan juga dengan melaksanakan kegiatan

The simulation is including various activities as well which

praktek. Praktek tersebut dilaksanakan di kelas melalui

are the internet optimisation, export simulations, laboratory

internet, simulasi ekspor, praktek di laboratorium dan

practices, and field study. These activities are conducted in

observasi lapangan (kunjungan ke perusahaan/ field study).

order to achieve the need fulfillment from the participants

Hal ini dimaksudkan agar proses pendidikan dan pelatihan

toward education and training programs.

ekspor dapat memenuhi kebutuhan dan keinginan para pelaku ekspor Indonesia. Selama tahun 2016, Ditjen PEN melalui Balai Besar PPEI

During 2016, DGNED through IETC had implemented

melaksanakan sebanyak 111 (seratus sebelas) angkatan

training programs with a total of 111 (one hundred and

dengan total jumlah peserta 3.087 (tiga ribu delapan puluh

eleven) classes with 3,087 (three thousand and eighty seven)

tujuh) orang.

participants.

Jumlah Angkatan dan Peserta Pelatihan Diklat Ekspor Tahun 2012 – 2016 Number of Export Trainings and Training Participants Held by Ministry of Trade Year 2012 – 2016


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Instruktur dari Ditjen Bea Cukai memberikan materi pelatihan Instructure from DG of Customs delivers training material

Pelatihan Prosedur Ekspor Export Procedure Training

Pelatihan pengolahan produk karet untuk ekspor Training of rubber products processing for export

Pelatihan ekspor bekerjasama dengan Universitas Esa Unggul Export training in collaboration with the University of Esa Unggul

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Penutup Closing Sepanjang tahun 2016 telah dilaksanakan berbagai

During the year of 2016, DGNED has conducted various

program dan kegiatan pengembangan ekspor terpadu

programs and integrated export development activities

Ditjen Pengembangan Ekspor Nasional yang memiliki

Directorate General of National Export Development tasked

tugas pengkoordinasian dan pembinaan di bidang

with responsibilities in coordinating and supervising in

pengembangan ekspor nasional, telah melaksanakan

the field of national export development has conducted

program dan kegiatan pengembangan ekspor terpadu yang

several programs and integrated export development

meliputi: peningkatan pelayanan informasi ekspor kepada

activities such as: improving export information services

dunia usaha, mengintensifkan kegiatan promosi produk

to business society; intensifying Indonesian products

Indonesia di luar negeri dengan mengikutsertakan dunia

promotion overseas by actively facilitating the Indonesian

usaha secara aktif dalam pameran dagang internasional

entrepreneurs in international trade fairs; managing trade

(trade fair), mengirimkan misi dagang dan investasi ke

and investment missions to targeted markets; holding

target-target pasar, mengadakan kegiatan workshop/

workshops and trainings of product development; and

pelatihan pengembangan produk, dan menyelenggarakan

organizing an international trade fair domestically. In

pameran produk ekspor di dalam negeri. Demikian pula

addition, DGNED has conducted other related activities such

pemberian bimbingan dan konsultasi ekspor kepada

as: providing export supervision and consultancy; boosting

pengusaha UKM, mendorong peningkatan kualitas, desain

the quality improvement; improving the export product

produk ekspor dengan bantuan tenaga ahli, meningkatkan

design by asking the experts; increasing the inquiries;

permintaan hubungan dagang (inquiry) kepada dunia

supporting the development of marketing networks and

usaha, mendorong pengembangan jaringan dan kerjasama

cooperation in overseas; and export trainings.

pemasaran di luar negeri, serta kegiatan pelatihan ekspor. Pelaksanaan Program pengembangan ekspor tersebut

The executions of export development programs

sedikit banyak telah memberikan kontribusi positif bagi

have positively contributed to non-oil-and-gas export

upaya peningkatan ekspor non migas

improvement efforts

Meskipun hasil yang dicapai belum optimal, namun

Although the outcomes are not optimum yet, the

pelaksanaan program pengembangan ekspor tersebut

executions of export development programs more or less

sedikit banyak telah memberikan kontribusi positif bagi

have positively contributed to non-oil-and-gas export

upaya peningkatan ekspor non migas. Hal ini antara lain

improvement efforts. It is reflected on the results of

tercermin dari hasil penyelenggaraan kegiatan promosi,

promotion activities; acquired inquiries; enacted several

perolehan inquiries, terwujudnya kerjasama (Naskah

Memorandums of Understanding with related parties; and

Kesepahaman/MoU) antara berbagai pihak terkait, dan

enthusiasm of business society in participating in several

antusiasme dunia usaha dalam berpartisipasi pada

product development activities. Moreover, it is also reflected

sejumlah kegiatan pengembangan produk. Demikian pula,

on the increase of export information flows to business

meningkatnya arus informasi ekspor kepada dunia usaha

society as well as Indonesian product information to foreign

dan informasi produk Indonesia kepada pembeli luar negeri.

buyers.

Optimalisasi kelembagaan sekaligus mempertajam

Institutional optimization and prioritized program

prioritas program dipandang perlu dalam menghadapi

enhancement are necessary in order to face the greater

tantangan yang semakin berat

challenges

Sejalan dengan upaya peningkatan ekspor non migas, dan

In line with the efforts of non-oil-and-gas export

memperhatikan tantangan global yang semakin berat, maka

development and consideration of the greater global

pada tahun 2016 Ditjen PEN memandang perlu melakukan

challenges, in 2016 DGNED has taken into account

optimalisasi kelembagaan sekaligus mempertajam prioritas

the importance of institutional optimization as well as

program. Dalam hubungan ini, lingkup kegiatan yang telah

prioritized program enhancement. Related to those matters,

dan akan ditingkatkan mencakup Pengembangan Produk

DGNED’s activities either current or future include Product

guna meningkatkan daya saing global; Pengembangan

Development to increase the global competitiveness;

Pasar; Promosi Ekspor, Pelatihan Ekspor, serta Peningkatan

Market Development; Export Promotion; and Export

Pelayanan Informasi, di samping kegiatan penunjang yang

Training as well as Information Service Improvement and

diperlukan.

other supporting activities.


79

Atase Perdagangan & Indonesian Trade Promotion Center (ITPC) Trade Attaches & ITPC 1. AUSTRALIA - CANBERRA Indonesian Commercial Attache Indonesia Embassy. 8 Darwin Avenue. yarralumia A.C.T 2600 Canberra - Australia Phone : (61-2) 62508654 Fax : (61-2) 62730757 Website : www.kbri-canberra.org.au

11. FRANCE - PARIS Indonesian Commercial Attache Indonesian Embassy 47-49. Rue Cortambert 75116 Paris - France Phone : (33-1) 45030760 (418). 45044872 Fax : (33-1) 45045032. 40727063 Website : www.amb-indonesie.fr

20. ITALY - MILAN Indonesian Trade Promotion Center (ITPC) via vittor Pisani. 8 - 6 Piano 20124 Milano (MI) - Italia Indonesian Trade Promotion Center (ITCP) Milan. Italy Phone : +39 02 3659 8182 Fax : +39 02 3659 8191 Website : www.itpcmilan.com

2. AUSTRALIA - SYDNEY Indonesian Trade Promotion Center (ITPC) 60 Pitt Street Level 2nd Sydney Phone : (61-2) 925.28783 Fax : (61-2) 925.28784 Website : www.itpcsydney.com

12. FRANCE - LYON Indonesian Trade Promotion Center (ITPC) L’ European - 19 bld Euge ne Deruelle - 69003 Lyon Phone : +33 4 78606278 Fax : +33 4 78606314

21. JAPAN - TOKYO Indonesian Commercial Attache Indonesian Embassy. 5-2-9. Higasi Gotanda Shinagawa-ku Tokyo 41-0022 - Japan Phone : (81-3) 34414201. 34470596 (81-3) 34471697

3. BELGIUM - BRUSSElS Indonesian Commercial Attache Indonesian Mission to the European Union Boulevard de la Woluwe 38 1200 Brussels - Belgium Phone : (32-2) 7790915 Fax : (32-2) 7728190

13. GERMAN - BERLIN Indonesian Commercial Attache Indonesian Embassy. Lehrter Strasse 16-17 10557 Berlin - Germany Phone : (49-30) 4780700 Fax : (49-30) 47807209. 44737142 Website : www.kbri-berlin.org

4. BRAZIL - SAO PAULO Indonesian Trade Promotion Center (ITPC) Edificio Park Lane Conj III Alameda Santos No. 1787 Cerbueira Cesar. CEF 01419.002 Sao Paulo - Brazil Phone : (55-11) 32630472 Fax : (55-11) 32538126 Website : www.itpcsp.com.br 5. CANADA - OTTAWA Indonesian Commercial Attache Indonesian Embassy 55 Parkdale Avenue Ottawa ON K1y 1E5 - Canada Phone : (1-613) 7241100 (306) Fax : (1-613) 7241105.7244959 Website : www.indonesia-ottawa.org 6. CANADA - VANCOUVER Indonesian Trade Promotion Center (ITPC) 1500 West Georgia. vancouver BC v6G 2Z6 Phone : +1 778 373 - 4916 Fax : +1 604 685 - 1520 Website : www.indonesiavancouver.org 7. CHILE - SANTIAGO Indonesian Trade Promotion Center (ITPC) Nueva Tajamar 481, Torre Sur, OF. 706 Las Condes, Santiago Phone : (56-2) 441094 Fax : (56-2) 441-495 8. CHINA - BEIJING Indonesian Commercial Attache Indonesian Embassy. Dongzhimenwai Dajie No. 4 Cl. Beijing - China Phone : (00861) 65324748. 65325488-3014 Fax : (00861) 65325368 Website : www.indonesia.cn www.indonesianembassychina.com 9. DENMARK - COPENHAGEN Indonesian Commercial Attache Indonesian Embassy. Orehoj Alle 1. 2900 Hellerup Copenhagen - Denmark Phone : (45-39) 624422 (215), 624483 Fax : (45-39) 624483 Website : www.kbricph.dk 10. EGYPT - CAIRO Indonesian Commercial Attache Indonesian Embassy 13. Aisha Taimouria Street. Garden City - Egypt Phone : (20-2) 7944698 Fax : (20-2) 7962495 Website : www.indocairo.org

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14. GERMAN - HAMBURG Indonesian Trade Promotion Center (ITPC) Indonesian Trade Promotion Center Multi Buro-Service. Glokengisserwall 17 20095 Hamburg - Germany Phone : (49-40) 33313-333 Fax : (49-40) 33313-377 Website : www.ecos-office.com/hamburg 15. HONGKONG Indonesian Commercial Attache Indonesian Consulate General. 127-129 Leighton Road. 6-8 Keswick Steer. Causeway Bay - Hongkong Phone : (85-2) 28904421. 28902481 (85-2) 28950139 Website : www.kjrihkg.org.hk 16. HUNGARY - BUDAPEST Indonesian Trade Promotion Center 1051 Budapest. Zsilinszky ut 12. 4 Floor No. 409. Budapest - Hungary Phone : (36-1) 3176382 Fax : (36-1) 2660572 Website : www.indonesia.hu/itpc.htm 17. INDIA - NEW DElHI Indonesian Commercial Attache Indonesian Embassy 50-A Kautilya Marg. Chanakyapuri. New Delhi - India Phone : (91-11) 26114100 Fax : (91-11) 26885460. 26886763 Website : www.indonesianembassy.org.in 18. INDIA - CHENNAI Indonesian Trade Promotion Center (ITPC) Ispahani Center - 2nd Floor 123/124. Nungambakkan High Road. Chennai Phone : +91-44-4208 9196 Fax : +91-44-4208 9197 Website : www.itpcchennai.com 19. ITALY - ROME Indonesian Commercial Attache Indonesian Embassy. via Campania 53-55 00187 Rome - Italy Phone : (39-6) 4200911 Fax : (39-6) 4880280. 4428 Website : www.indonesianembassy.it


22. JAPAN - OSAKA Indonesian Trade Promotion Center (ITPC) ITM 4-J-8. Asia and Pacific Trade Center. 2-1-10 Nanko Kita. Suminoe-ku Osaka - Japan Phone : (81-6) 66155350 Fax : (81-6) 66155351 Website : www.itpc.or.jp 23. SOUTH KOREA - SEOUL Indonesian Commercial Attache Indonesian Embassy. 55 yoido-dong. youngdeoungpo-ku Seoul - South Korea Phone : (82-2) 7835371. 7835372 (82-2) 7804280. 7837750 Website : www.indonesiaseoul.org 24. KOREA SELATAN - BUSAN Indonesian Trade Promotion Center (ITPC) Part Of 1st Fl. Korea Express Building. # 1211 - 1. Choryang Dong. Dong-Gu. Busan Phone : (051)-4411708 Fax : (051)-4411629 25. MALAYSIA - KUALA LUMPUR Indonesian Commercial Attache Indonesian Embassy. No. 233 Jalan Tun Razak 50400 Kuala Lumpur. P.O.Box 10889 - Malaysia Phone : (60-3) 21452011. 21421151 Fax : (60-3) 21417908. 21448407 Website : www.kbrikl.org.my 26. MEXICO - MEXICO CITY Indonesian Trade Promotion Center (ITPC) CENIT PLAZA Arquimedes. Office: 105 Lago Arquimedes No. 130 Polanco. Del. Miguel Hidalgo 11570 Ciudad De Mexico Phone : (52-55) 5083 6055. 5083 6057 Fax : (52-55) 5083 6056 27. NETHERlAND - DEN HAAG Indonesian Commercial Attache Indonesian Embassy 8. Tobbias Asserlaan 8 2517 KC Den Hag - The Netherland Phone : (31-70) 3108100. 3108177 Fax : (31-70) 3643331 28. NIGERIA - LAGOS Indonesian Trade Promotion Center (ITPC) 5 Anifowoshe Street victoria Island. Lagos Phone : (234-1) 261 - 4601 Fax : (234-1) 261 3301 Website : www.itpclagos.com 29. PHIlIPPINES - MANILA Indonesian Commercial Attache Indonesian Embassy 185. Salcedo Street. Legaspi village. Makati City Metro Manila - The PhilIppines Phone : (63-2) 8925061 Fax : (63-2) 8925878. 8674192

Regional Export Training & Promotion Center (RETPC) 30. RUSSIA - MOSCOW Indonesian Commercial Attache Indonesian Embassy Apt. 76. Entr. 3 Korovy val 7 Moscow 117049 - Rusia Phone : (7-495) 2385281. 2383014 Fax : (7-495) 2385281 31. SAUDI ARABIA - RYADH Indonesian Commercial Attache Indonesian Embassy. Riyadh Diplomatic Quarter. PO. Box. 94343 Riyadh 11693 - Saudi Arabia Phone : (966-1) 4882800 Fax : (966-1) 4882966 Website : www.kbri-riyadh.org.sa 32. SAUDI ARABIA - JEDDAH Indonesian Trade Promotion Center (ITPC) Al-mualifin St. Al-Rehab District/5 PO Bo 10, Jeddah 21411 Phone : +996-2-6711271 Fax : +966-2-670205 33. SINGAPORE - SINGAPORE Indonesian Commercial Attache Indonesian Embassy.7 Chatswaorth Road Singapore 249761 - Singapore Phone : (65)67375420. 68395458 Fax : (65) 6737 5037. 67352027 Website : www.kbrisingapura.com 34. SOUTH AFRICA - JOHANNESBURG Indonesian Trade Promotion Center (ITPC) 7th Floor The Forum, 2 Maude Street Sandton - Johannesburg, RSA Phone : (2711) 8846249 Fax : (2711) 8846242 Website : www.itpcjohannesburg.com 35. SPAIN - MADRID Indonesian Commercial Attache Indonesian Embassy. 65. Calle de Agastia 28043 Madrid - Spain Phone : (34-91) 4130294. 4130394 Fax : (34-91) 4157792. 4138994 Website : www.embajadadeindonesia.es 36. SPAIN - BARCELONA Indonesian Trade Promotion Center (ITPC) Cale Aribau 250. BJ - 08006. Barcelona - Spain Phone : +34 934 144 662 Fax : +34 934 146 188 Website : www.itpcbcn.com

39. United Arab Emirates - DUBAI Indonesian Trade Promotion Center (ITPC) Al Masraf Tower 4 Floor. No.403. Baniyas Street. Deira. P.O.Box 41664. Dubai - UAE Dubai U.A.E Phone : (971-4) 2278544 Fax : (971-4) 2278545 Website : www.itpcdubai.ae 40. UNITED KINGDOM - LONDON Indonesian Commercial Attache Indonesian Embassy. 38. Grosvenor Square London W 1 K 2HW - United Kingdom Phone : (44-20) 72909613. 74997881 Fax : (44-20) 74957022 Website : www.indonesianembassy.org.uk 41. United States of America WASHINGTON DC Indonesian Commercial Attache Indonesian Embassy. 2020 Massachusetts Avenue. N.W. Washington DC 20036 - USA Phone : (1-202) 7755350. 7755200 (350) Fax : (1-202) 7755354. 7755365 Website : www.inatrade-use.org 42. United States of America - LOS ANGELES Indonesian Trade Promotion Center (ITPC) Indonesian Trade Promotion Center. 3457. Wilsire Blvd. Suit 101 Los Angeles. CA 90010 - USA Phone : (1-213) 3877041 Fax : (1-213) 3877047 Website : www.itpcla.org

1. EAST JAVA - SURABAYA Jl. Kedung Doro No. 86-90, Surabaya http://www.retpceastjava.go.id Phone : (031) 5345650 / 5343807 Fax : (031) 5345650 / 5321601 2. SOUTH KALIMANTAN - BANJARMASIN Jl. D.I. Panjaitan No. 41, Banjarmasin Phone : (0511) 3353844 Fax : (0511) 3353944 3. SOUTH SULAWESI - MAKASSAR Jl. DR. Sam Ratulangi No. 93, Makassar Phone : (411) 870100 / 870101 Fax : (411) 870050 http://www.retpcsouthsulawesi.go.id/ [email protected] 4. NORTH SUMATERA - MEDAN Jl. Iskandar Muda No. 272, Medan Phone : (061) 4151876 Fax : (061) 4151876 5. WEST NUSA TENGGARA - MATARAM Jl. Langko No. 62, Mataram Phone : (0370) 633166 Fax : (0370) 633736

43. United States of America - CHICAGO Indonesian Trade Promotion Center (ITPC) 70 West Erie Street, 3rd Fl. Chicago,IL 60610 Phone : (312) 6402463 Fax : (312) 6402648 Website : www.itpcchicago.com 44. TAIWAN - TAIPEI Kepala Kantor Dagang dan Ekonomi Indonesia di Taiwan (KDEI) (Indonesian Economic and Trade Office to Taiwan) 6F. No.550. Ruei Guang Road. Neihu District Taipei 144. Taiwan. ROC Phone : (+886-2) 87526170 Fax : (+886-2) 8752-3587 Website : www.kdei-taipei.org

37. SWISS - GENEVE Indonesian Commercial Attache Indonesian Permanenet Mission on te United Nations And Other International Organization. 16. Rue de Saint Jean 1203 Geneve - Switzerland. P.O.Box 2271. 1211 Geneve 2 Phone : (41-22) 3455733 Fax : (41-22) 3383397 Website : www.indonesia-bern.org 38. THAILAND - BANGKOK Indonesian Commercial Attache Indonesian Embassy. 600-602 Pitchburi Road. Payathai. P.O.Box 1318 Bangkok 10400 - Thailand Phone : (66-2) 2551264 Fax : (66-2) 2551264. 2551267 Website : www.kbri-bangkok.com


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Directorate General of National Export Development Ministry of Trade of The Republic of Indonesia Main Building 3rd, 4th, 13th, 14th Floor Jl. M.I. Ridwan Rais No. 5 Jakarta 10110 Indonesia Phone: (62) 021 - 23528640 Fax: (62) 021 - 23528650 www.djpen.kemendag.go.id

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Report on Export Development DGNED

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