Report on Export Development DGNED

Report on Export Development 2014 - DGNED

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2014

Report on Export Development


Tujuan Strategis Strategic Objectives

Sasaran Strategis Ditjen PEN Strategic Goals of DGNED

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Tugas Pokok dan Fungsi Main Duties and Functions

Arah Kebijakan dan Strategi Ditjen PEN The Orientation of DGNED’s Policy and Strategy

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Struktur Organisasi Organizational Structure

Kinerja Ekspor 2014 Export Performance in 2014

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Visi dan Misi Vision and Mission

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Prakata Foreword

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Rangkaian Peristiwa Milestones

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Kegiatan Pengembangan Ekspor Nasional Tahun 2013 National Export Development Activities in 2013

Pelayanan Dunia Usaha Service for Business Society

Penutup Closing

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Pengembangan Produk Ekspor Export Product Development

Pendidikan dan Pelatihan Ekspor Export Education and Training

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Kerjasama Pengembangan Ekspor Export Development Cooperation

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Rachmat Gobel Menteri Perdagangan Minister of Trade

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Visi Kementerian Perdagangan

Vision of Ministry of Trade

“Perdagangan sebagai Sektor Penggerak

“Trade as the driver of economic growth

Pertumbuhan dan daya Saing Ekonomi

and competitiveness as well as the

serta Pencipta Kemakmuran Rakyat yang

creator of equitability and prosperity for

Berkeadilan”.

Indonesian people”.

Misi Ditjen PEN

Missions of DGNED

Mengembangkan dan mempromosikan ekspor

Developing and promoting the Indonesian non-

non migas dengan melakukan langkah-langkah

oil-and-gas export by conducting the following

sebagai berikut :

activities:

1. Meningkatkan kinerja diversifikasi pasar tujuan ekspor secara berkualitas. 2. Meningkatkan kinerja diversifikasi produk ekspor secara berkualitas. 3. Meningkatkan pencitraan Indonesia ke pasar internasional.

1. Improving the quality of diversification in export target market performance. 2. Improving the quality of diversification in export products performance. 3. Improving the image of Indonesia in the international market.


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Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Director General of National Export Development

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Dalam rangka peningkatan ekspor,

In order to improve the export performance,

kebijakan dan langkah-langkah yang

Ministry of Trade c.q. Directorate-General of

ditempuh Kementerian Perdagangan c.q.

National Export Development (DGNED) is

Direktorat Jenderal Pengembangan Ekspor

taking into account the policies and actions

Nasional (Ditjen PEN) diprioritaskan pada

which are prioritized to expand the export

upaya perluasan pasar ekspor terutama ke

market, particularly to non-traditional

pasar-pasar non tradisional (diversifikasi

markets (market diversification). The efforts

pasar) dengan mengintensifkan promosi

include intensifying export promotion;

ekspor, peningkatan akses informasi

improving information access to business

kepada dunia usaha khususnya UKM,

society, specifically to Small and Medium

pengembangan kelembagaan ekspor, serta

Sized Enterprises (SMEs); developing export

usaha-usaha peningkatan kemampuan dan

institutions; and building the capacity and

profesionalisme dunia usaha khususnya UKM

professionalism of Indonesian business

untuk memasuki pasar global.

society, particularly the SMEs in order to enter the global market.

Neraca perdagangan Januari-Desember 2014

The trade balance of January-December 2014

menunjukkan defisit sebesar USD 1,88 miliar

period showed a deficit of US$ 1.88 billion

yang terdiri dari surplus nonmigas sebesar

comprised of non-oil-and-gas surplus of US$

USD 11,24 miliar dan defisit neraca migas

11.24 billion and oil-and-gas deficit of US$

sebesar USD 13,12 miliar. Surplus nonmigas

13.12 billion. The non-oil-and-gas surplus in

di tahun 2014 meningkat 31,3% dibanding

2014 has increased 31.3% compared with last

tahun lalu yang hanya mencapai USD 8,56

year’s which amounted to US$ 8.56 billion.

miliar. Jika dibandingkan dengan nilai ekspor tahun

Compared to last year’s export value, this

sebelumnya yang mencapai nilai USD 182,55

year’s export value had a decrease of 3.43%,

miliar, nilai ekspor tahun 2014 mengalami

from US$ 182.55 billion to US$ 176.29 billion.

penurunan sebesar 3,43% menjadi USD

This value was comprising of non-oil-and-

176,29 miliar. Ekspor tersebut terdiri dari

gas export amounting to US$ 145.96 billion

ekspor nonmigas sebesar USD 145,96 miliar

(decreased 2.64% y.o.y) and oil-and-gas

(turun 2,64% y.o.y) dan ekspor migas sebesar

export amounting to US$ 30.33 billion

USD 30,33 miliar (turun 7,05% y.o.y).

(decreased 7.05% y.o.y).


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Nilai ekspor nonmigas ke beberapa negara

The total non-oil-and-gas export value to

yang selama 2014 mengalami kenaikan

several countries in 2014 which increased

signifikan antara lain PEA dengan kenaikan

significantly were to UEA (US$ 917.4 million),

mencapai USD 917,4 juta, disusul Australia,

followed by Australia, Pakistan, Saudi Arabia,

Pakistan, Arab Saudi, Bangladesh, dan Mesir

Bangladesh, and Egypt to which total value

yang mengalami kenaikan antara USD 239,2

increased from US$ 239.2 million to US$ 723.2

juta sampai USD 723,2 juta. Sementara

million. Meanwhile, the major trading partner

itu, nilai ekspor nonmigas ke negara mitra

country who have increased export value in

dagang utama yang mengalami kenaikan

2014 is the USA with the increase reached US$

adalah ekspor ke Amerika Serikat dengan

774.9 million.

kenaikan mencapai USD 774,9 juta. Selain berkontribusi terhadap pencapaian

Not only contributing to the export value,

nilai ekspor, program dan kegiatan yang

the programs and activities conducted by

dilakukan Ditjen PEN selama tahun 2014

DGNED during the year of 2014 were also

juga berkontribusi terhadap peningkatan

contributing to the increase of trade inquiries

jumlah permintaan hubungan dagang

(from international buyers to Indonesian

dari pembeli asing kepada pelaku ekspor

exporters); the embodiments of cooperation

Indonesia, perwujudan kerjasama dalam

through Memorandum of Understanding

bentuk Nota Kesepahaman (Memorandum

between DGNED and various stakeholders in

of Understanding/MoU) antara Ditjen PEN

terms of national export development; the

dengan berbagai pihak dalam kerangka

implementation of actual-information service,

peningkatan ekspor nasional, perwujudan

both online and offline; and other outputs.

pelayanan informasi yang aktual baik secara daring maupun luring, serta hasil-hasil kegiatan lainnya. Pada tahun 2014, Ditjen PEN telah

In 2014, Ministry of Trade c.q. DGNED has

melaksanakan kegiatan promosi dagang

conducted trade promotion activities such

berupa partisipasi pada pameran dagang baik

as participation in trade fairs both overseas

di luar (21 kegiatan) maupun di dalam negeri

(21 activities) and domestic (8 activities),

(8 kegiatan), penyelenggaraan Trade Expo

organization of Trade Expo Indonesia 2014,

Indonesia (TEI) 2014, dan pengiriman misi

and trade missions (3 activities).

dagang (3 kegiatan). Selain itu, guna melayani dunia usaha, Ditjen

In addition, in order to serve the business

PEN tetap membuka kantor ITPC di 19 kota di

society, DGNED has also opened the

seluruh dunia, mengembangkan marketing

Indonesian Trade Promotion Centers in

point di daerah perbatasan, membina Pusat

19 cities around the world, has developed

Promosi dan Pelatihan Ekspor Daerah (P3ED)

marketing points in border area, has

di 5 kota besar di Indonesia, serta membuka

supervised Regional Export Training Centers

Customer Service Center (CSC).

in 5 cities in Indonesia, and has opened the Customer Service Center.

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Akhir kata, besar harapan kami agar

In closing, we truly hope that this report

laporan ini dapat bermanfaat, khususnya

could be useful for business society, other

dalam memberikan gambaran kegiatan

government institutions, and general public

pengembangan promosi ekspor yang telah

in order to portray the national export

dilakukan Ditjen PEN sepanjang tahun 2014,

development activities managed by DGNED

baik bagi dunia usaha, instansi pemerintah,

during the year of 2014. Hopefully in 2015

khalayak umum, maupun pihak-pihak lainnya.

DGNED can improve its performance in order

Semoga di tahun 2015 ini, kinerja Ditjen PEN

to face the global economic challenges which

makin meningkat seiring dengan tantangan

become harder and more complicated.

perekonomian dan perdagangan yang makin berat dan kompleks.

Jakarta, Mei 2015

Jakarta, May 2015

Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan Director General of National Export Development Ministry of Trade


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23 Januari 2014

January 23rd, 2014

Menyelenggarakan acara Indonesian Night di

Organizing Indonesian Night event on the

sela-sela World Economic Forum (WEF) yang

sidelines of the World Economic Forum (WEF)

berlangsung pada 22 – 25 Januari 2014, bekerja

which took place on January 22 to 25, 2014, in

sama dengan Badan Koordinasi Penanaman

collaboration with the Indonesia Investment

Modal (BKPM) dan didukung oleh Perwakilan

Coordinating Board (BKPM) and supported by

Tinggi Republik Indonesia (PTRI) di Jenewa Swiss,

Permanent Mission of the Republic of Indonesia

serta Kedutaan Besar Republik Indonesia (KBRI)

(PTRI) in Geneva, Switzerland, and Embassy of the

di Bern,Swiss

Republic of Indonesia (KBRI) in Bern, Switzerland.

20 Februari 2014

Februari 20th, 2014

Partisipasi pada Indonesia Fashion

Participation in Indonesia Fashion Week

Week (IFW) dengan menampilkan

(IFW) by displaying “The Indonesian

paviliun “The Indonesian Brand” yang

Brand” pavilion which showcased the

memamerkan karya 10 (sepuluh)

work of 10 (ten) of young designers

desainer muda yang telah memiliki

who have had the concept of product

konsep pengembangan produk dan

development and brand, as well as the

merek, serta sangat potensial memasuki potential to enter the global market. pasar global.

28 Februari – 2 Maret 2014

February 28th – March 2nd, 2014

Partisipasi dalam kegiatan Java Jazz Festival 2014.

Participating in Java Jazz Festival 2014 as a

Dukungan terhadap kegiatan ini merupakan

manifestation of Ministry of Trade c.q. DGNED’s

salah satu wujud nyata komitmen Kementerian

commitments to support the national creative

Perdagangan, khususnya Ditjen PEN, dalam

industry development especially in music

mendorong perkembangan industri kreatif skala

subsector.

nasional khususnya sub sektor musik.

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29 – 31 Maret 2014

March 29 – 31, 2014

Pengiriman Misi Dagang ke New York, Amerika

Sending a trade mission to New York, USA as

Serikat sebagai bagian dari rangkaian kunjungan

a part of Vice Minister of Trade working visit

kerja Wakil Menteri Perdagangan RI ke Amerika

to USA with focus activities: business forum; a

Serikat dengan kegiatan utama: forum bisnis;

number of visits to retailer, distributor, ethnic

Kunjungan ke Retailer, Distributor, Toko Makanan

food stores and Indonesian restaurants; One

Etnik dan Restoran Indonesia; One on One Business

on One Business Matching; Meeting with

Matching; Pertemuan dengan American-Indonesian

American-Indonesian Chamber of Commerce

Chamber of Commerce (AICC); Pertemuan dengan

(AICC); Meeting with Fishery Products

Importir Produk Perikanan; Walmart; Hershey; Blase

Importer; Walmart; Hershey; Blase Associate

Associate Environment Lawyer; dan Dinner Dialogue

Environment Lawyer; and Dinner Dialogue on

on Sustainability.

Sustainability.


SEPANJANG TAHUN 2014, DITJEN

DURING 2014, DGNED HAS

PEN TELAH MENCATATKAN

RECORDED NUMBERS OF

SEJUMLAH PENCAPAIAN

IMPORTANT ACHIEVEMENTS

PENTING DALAM UPAYA

IN ORDER TO REACH THE

MEWUJUDKAN SASARAN

STRATEGIC NATIONAL EXPORT

STRATEGIS PENGEMBANGAN

DEVELOPMENT GOALS.

EKSPOR NASIONAL.

12 September 2014

September 20th, 2014

Kegiatan Open House of WCC Award of Exellence

Open house of WCC Award of Excellence for

for Handicraft 2014 diselenggarakan oleh

Handicraft 2014 organized by Dekranas in

Dekranas bekerjasama dengan Kementerian

cooperation with the Ministry of Commerce. This

Perdagangan. Kegiatan tersebut merupakan

activity is a strategic step in the development of

salah satu langkah strategis pengembangan

the craft sector as appreciation to the craftsmen in

sektor kerajinan dalam memberikan apresiasi

the region of Southeast Asia, South Asia, the South

kepada para pengrajin di wilayah Asia Tenggara,

Pacific and West Asia for the work they create.

Asia Selatan, Pasifik Selatan dan Asia Barat atas

This activity as well as the peak event of series of

hasil karya yang telah diciptakannya. Kegiatan

activities WCC Award 2014.

ini sekaligus sebagai puncak penyelenggaraan rangkaian kegiatan WCC Award 2014.

20 September 2014

September 20th, 2014

Peresmian House of Indonesia oleh wakil Menteri

Inauguration of the House of Indonesia by the Vice

Perdagangan R.I di Gedung Macalline, Shanghai.

Minister of Trade in Macalline Building, Shanghai.

Peresmian tersebut juga dihadiri oleh Konsul

The inauguration was also attended by the Consul

Jenderal RI Shanghai, Dirjen Pengembangan Ekspor

General of Indonesia in Shanghai, Director General

Nasional Kemendag, Dirjen Perdagangan Dalam

of National Export Development and Director

Negeri Kemendag, staf khusus Menteri Perindustrian, General of Domestic Trade Ministry of Trade, special Sekjen AMKRI (Asosiasi Mebel dan Kerajinan

staff of the Minister of Industry, Secretary General

Indonesia), masyarakat Indonesia dan kalangan

AMKRI (Association of Indonesian Furniture and

pengusaha setempat di bidang furniture.

Handicraft), the Indonesian people and the local business community in the field of furniture.

8 Oktober 2014

October 8th, 2014

Pembukaan Trade Expo Indonesia ke-29 tahun

Organizing the 29th Trade Expo Indonesia 2014.

2014. Kegiatan ini berlangsung pada tanggal

Being held from 8th to 12nd of October 2014

8 - 12 Oktober 2014, bertempat di di Hall D2

at Jakarta International Expo, this event was

Arena JIExpo, dan dibuka secara resmi oleh oleh

officially opened by the Minister of Trade.

Menteri Perdagangan R.I.

8 Oktober 2014

October 8th, 2014

Pemberian Penghargaan Primaduta untuk

The granting of Primaduta Award for

pertama kali kepada perusahaan asing yang loyal

first time to foreign companies who are

membeli produk dari Indonesia, memiliki kinerja

loyal to buy products from Indonesia, has

nilai impor yang semakin besar selama 3 (tiga)

performed greater imports value for three

tahun berturut-turut dan mengembangkan jenis

(3) consecutive years and develop type of

produk impor dari Indonesia.

product imports from Indonesia.


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Untuk membangun daya saing yang

To build the sustainable

berkelanjutan, dilakukan optimalisasi

competitiveness, the optimatization

pemanfaatan seluruh potensi sumber

of all national potential resources and

daya yang dimiliki bangsa serta

the opportunities, both in national and

kemampuan untuk memanfaatkan

international scope needs to be done.

peluang-peluang yang ada di luar maupun di dalam negeri. Esensi daya saing yang berkelanjutan

The core of sustainable competitiveness

terletak pada bagaimana menggerakkan

lies on the way we actuate and organize

dan mengorganisasikan seluruh potensi

all potential productive resources in

sumber daya produktif dalam rangka

order to meet the market needs and

pemenuhan kebutuhan dan permintaan

demands.

pasar. Selama periode tahun 2010 – 2014,

During the period of 2010 – 2014, the

tujuan strategis Ditjen PEN yang

strategic objectives of DGNED which

ingin dicapai ialah peningkatan akses

will be achieved are the improvement

pasar ekspor dan fasilitasi ekspor,

of market access and export facilities

serta peningkatan daya saing ekspor

as well as the improvement of export

melalui peningkatan kualitas produk

product quality and Indonesian

ekspor dan peningkatan citra produk

export product image in the global

ekspor Indonesia di pasar global.

market.


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Prioritas Pembangunan Nasional The National Development Priority

Merujuk pada butir prioritas pembangunan nasional,

Referring to the national development priority, Ministry

Kementerian Perdagangan mempunyai tanggung jawab

of Trade (MoT) is tasked with the responsibilities to the

pada upaya-upaya terkait dengan peningkatan investasi,

improvement of investment, export, and job opportunities.

ekspor dan kesempatan kerja. Pada gilirannya, Direktorat

Directorate General of National Export Development

Jenderal Pengembangan Ekspor Nasional (Ditjen PEN)

(DGNED) as a part of Ministry of Trade is tasked with the

sebagai bagian dari Kementerian Perdagangan, bertugas

responsibilities in terms of export development coordination

melakukan koordinasi dan pembinaan di bidang

and supervision.

pengembangan ekspor. Terkait dengan tugas yang diemban, Ditjen PEN

Due to its responsibilities in export development, DGNED

melaksanakan beberapa kegiatan antara lain membantu

is conducting some activities such as assisting the private

sektor swasta secara terus menerus melalui promosi dagang,

sectors in a consecutive manner through trade promotion,

baik yang dilakukan di dalam negeri maupun di luar negeri,

either in domestic or in overseas, since promotion is one of

di mana promosi merupakan salah satu alternatif solusi

the alternatives to increase the capacity of trade, investment,

untuk meningkatkan kapasitas perdagangan, investasi dan

and tourism.

pariwisata internasional. Pada tahun 2014, Kementerian Perdagangan melalui Ditjen

In 2014, Ministry of Trade c.q. DGNED has conducted trade

PEN telah melaksanakan kegiatan promosi dagang berupa

promotion activities such as participation in trade fairs both

partisipasi pada pameran dagang baik di luar maupun di

overseas and domestic, organization of Trade Expo Indonesia

dalam negeri, penyelenggaraan Trade Expo Indonesia (TEI)

2014, and trade missions as follow:

2014, dan pengiriman misi dagang sebagai berikut:

•

•

Toys & Games Fair, Vietnam Lifestyle, MIHAS-The Global

Hongkong Toys & Games Fair, Vietnam Lifestyle, MIHAS-

Halal Market Place, Tokyo Game Show, etc. DGNED

The Global Halal Market Place, Tokyo Game Show,

has involved 352 companies to participated in these

dll. Kegiatan ini secara keseluruhan melibatkan 352

exhibitions and reached a total transaction value

perusahaan dengan nilai transaksi total sebesar USD 79,97 juta. •

amounting to US$ 79.97 million. •

Domestic Exhibitions: 8 trade fairs, such as The 7th

Pameran dalam negeri : 8 pameran dagang, antara

IFFINA, IFEX (1st), The 16th INACRAFT, Pameran

lain The 7th IFFINA, IFEX (ke 1), The 16th INACRAFT,

Dekranas (Craft Fair), etc. These activities involved 119

Pameran Dekranas, dll. Kegiatan tersebut telah

SMEs with total transaction amounting to US$ 2,49

mengikutsertakan 119 UKM dengan transaksi sebesar

million.

USD 2,49 juta. •

Overseas Exhibitions: 21 trade fairs, such as Hongkong

Pameran luar negeri: 21 pameran dagang, antara lain

•

Trade Expo Indonesia 2014: TEI 2014 was attended

Trade Expo Indonesia 2014: TEI 2014 diikuti oleh 1.550

by 1,550 exhibitors and bringing in more than 14,345

peserta dan mendatangkan lebih dari 14.345 buyer

buyers with total transaction amounting to US$ 1.42

serta berhasil mencapai transaksi sebesar USD 1,42

billion.

miliar.


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•

Misi Dagang: 3 Misi Dagang, yaitu ke New York, Amerika Serikat;

•

Aljazair dan Yordania; dan New Orleans, Amerika Serikat.

Jordan; and New Orleans, USA. These trade missions involved

Seluruh kegiatan misi dagang tersebut mengikutsertakan 31

31 companies. Two of them have successfully obtained direct

perusahaan. Dua diantaranya berhasil memperoleh transaksi

transaction, which are trade missions to New York, USA and

langsung, yaitu misi dagang ke New York, Amerika Utara (AS)

Canada (US$ 4.22 million) and Algeria and Jordan (US$ 1.39

Kanada (USD 4,22 juta); dan Aljazair dan Yordania (USD 1,39 juta). •

Trade Mission: 3 missions, to New York, USA; Algeria and

million). •

Buying Missions: 15 missions, such as from South Korea,

Misi Pembelian: 15 Misi Pembelian, antara lain dari Korea

Chili, Mexico, Germany, USA, Canada, Japan, Brazil, etc.

Selatan, Chili, Meksiko, Jerman, Amerika Serikat, Kanada,

These activities involved 24 companies with total transaction

Jepang, Brazil, dll. Kegiatan tersebut memfasilitasi 24

amounting to US$ 50,56 million.

perusahaan dengan total transaksi akhir sebesar USD 50,56 juta. Diharapkan langkah-langkah ini dapat mewujudkan peningkatan

Actions taken by DGNED were expected to be capable of increasing

investasi dan ekspor yang pada akhirnya akan berdampak pada

the investment and export which will benefit the nation through

kesempatan kerja yang semakin luas dan kesejahteraan bangsa.

wider job opportunities and greater national welfare.

Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN)

Directorate General of National Export Development (DGNED) is an

merupakan unsur pelaksana tugas di bidang pengembangan ekspor

element of executives in national export development field which

nasional yang menjadi ujung tombak Kementerian Perdagangan

becomes the Ministry of Trade frontier in the field of export and is

di bidang Ekspor dan bertanggung jawab kepada Menteri

responsible to the Minister of Trade.

Perdagangan.

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Ditjen PEN mempunyai tugas pokok melaksanakan pengoordinasian

DGNED’s main duties are coordinating and supervising in terms of

dan pembinaan di bidang pengembangan ekspor nasional. Dalam

national export development. In order to carry out the main duties,

melaksanakan tugas pokok, Ditjen PEN menyelenggarakan fungsi-

DGNED performed the following functions:

fungsi sebagai berikut:

a.

a.

Penyiapan perumusan kebijakan Kementerian di bidang pengembangan ekspor nasional;

b.

national export development; b.

Pelaksanaan Kebijakan di bidang pengembangan ekspor nasional sesuai dengan peraturan perundang-undangan yang Perumusan standar, norma, pedoman, kriteria dan prosedur di Pemberian bimbingan teknis dan evaluasi di bidang

Formulating the standards, norms, guidelines, criteria and procedures in the field of national export development;

d.

bidang pengembangan ekspor nasional; d.

Implementing the policy in the field of national export development in accordance with applied laws and regulation;

c.

berlaku; c.

Setting up the Ministry’s policy formulation in the field of

Providing technical supervisions and evaluation in the field of national export development;

e.

Conducting the administration of DGNED.

pengembangan ekspor nasional; e.

Pelaksanaan administrasi Ditjen.


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1

Struktur Organisasi Ditjen PEN Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN) dipimpin oleh seorang Direktur Jenderal yang dibantu oleh seorang Sekretaris Direktorat Jenderal; 4 (empat) Direktur yang terdiri dari Direktur Pengembangan Pasar dan Informasi Ekspor, Direktur Pengembangan Produk Ekspor, Direktur Pengembangan Promosi dan Citra, dan Direktur Kerjasama Pengembangan Ekspor; serta seorang Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia.

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The Organizational Structure of DGNED Directorate General of National Export Development (DGNED) is led by a Director General which is supported by a Secretary of Directorate General; four Directors: Director of Market Development and Export Information, Director of Export Product Development, Director of Promotion and Branding Development, Director of Export Development Cooperation; and a Head of Indonesian Export Training Center.

Sekretariat

Secretariat

Memiliki tugas melaksanakan pelayanan teknis dan administratif kepada seluruh satuan organisasi di ingkungan Direktorat JenderaI.

Tasked with responsibilities to provide services both technically and administratively to all units within the Directorate General of National Export Development.

Direktorat Pengembangan Pasar dan Informasi Ekspor

Directorate of Market Development and Export Information

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan pasar dan informasi ekspor.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of market development and export information.

Direktorat Pengembangan Produk Ekspor

Directorate of Export Product Development

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan daya saing produk ekspor dan ekonomi kreatif.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of export product development and creative economy.


1 Nus Nuzulia Ishak Direktur Jenderal Pengembangan Ekspor Nasional Director General of National Export Development

2 Indrasari Wisnu Wardhana Sekretaris Ditjen PEN Secretary of DGNED

3 Ari Satria

2

3

4

Direktur Pengembangan Pasar dan Informasi Ekspor Director of Market Development and Export Information

4 Sulistyawati Direktur Pengembangan Produk Ekspor Director of Export Product Development

5 Pradnyawati Direktur Pengembangan Promosi dan Citra Director of Promotion and Branding Development

6 Dody Edward Direktur Kerjasama Pengembangan Ekspor Director of Export Development Cooperation

7 Simon Zelotes Kepala Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia Head of Indonesian Export Training Center

5

6

7

Direktorat Pengembangan Promosi dan Citra

Directorate of Promotion and Branding Development

Memiliki tugas melaksanakan perumusan kebijakan, standardisasi dan bimbingan teknis serta evaluasi di bidang pengembangan promosi dan citra.

Tasked with responsibilities to formulate policies, to standardize, to provide technical supervisions, and to evaluate in the field of promotion and image development.

Direktorat Kerjasama Pengembangan Ekspor

Directorate of Export Development Cooperation

Memiliki melaksanakan penyiapan perumusan kebijakan, penyusunan dan koordinasi pelaksanaan program dan kegiatan kerjasama di bidang pengembangan ekspor dengan badan dunia, organisasi promosi perdagangan Internasional, antar negara, dan/atau dengan lembaga pemerintahan dan lembaga non pemerintahan, serta pemantauan dan penilaian atas pelaksanaannya.

Tasked with responsibilities to set up the policy formulation; to conceptualize and to coordinate the program implementation in terms of export development cooperation with international bodies, international trade promotion organizations, other nations, and other government or non-government institutions; to monitor and to assess the implementation of the programs.

Balai Besar Pendidikan dan Pelatihan Ekspor Indonesia

Indonesian Export Training Center

Memiliki tugas menyelenggarakan dan mengoordinasikan pendidikan dan pelatihan ekspor untuk dunia usaha dan masyarakat.

Tasked with responsibilities to organize and to coordinate the export education and training program for business society and public.


23

24


Sasaran Strategis Strategic Goals

Esensi daya saing yang berkelanjutan terletak pada

The essence of sustainable competitiveness lays on the way

bagaimana menggerakkan dan mengorganisasikan seluruh

of mobilization and organization all potential productive

potensi sumber daya produktif dalam rangka pemenuhan

resources in order to meet the market needs and demands.

kebutuhan dan permintaan pasar. Untuk membangun

In order to build the sustainable competitiveness, the

daya saing yang berkelanjutan dilakukan optimalisasi

optimization of all national potential resources and

pemanfaatan seluruh potensi sumber daya yang dimiliki

opportunities needs to be done.

serta kemampuan untuk memanfaatkan peluang-peluang perdagangan sekecil apapun. Sasaran strategis Ditjen PEN yang ingin dicapai selama

The strategic goals of DGNED that will be reached during

periode lima tahun ke depan adalah:

the next five years are:

1.

1.

Meningkatnya diversifikasi pasar ekspor melalui

Increasing export market diversification by providing

ketersediaan informasi pasar tujuan ekspor.

information on export destination.

Tujuan strategi ini ialah untuk mengurangi

The purpose of this strategy is to decrease

ketergantungan pasar tujuan ekspor ke negara-negara

dependency on traditional market destination such

tertentu (negara tradisional AS, Jepang, EU dan

as USA, Japan, EU countries and Singapore, and to

Singapura) dan membuka pasar tujuan ekspor yang

expand the market to other potential destination such

potensial lainnya yaitu China, India, Malaysia, Korea,

as China, India, Korea, Central Asia, Middle East, Africa,

wilayah Asia Tengah, Timur Tengah dan Afrika, Eropa

Eastern Europe and Southern America.

Timur serta Amerika Latin. 2.

Meningkatkan Kinerja Pelayanan Promosi dan

2.

Improving the performance of promotion service and

Pencitraan Indonesia.

Indonesian branding.

Tujuan strategi ini ialah upaya pencitraan produk

The purpose of this strategy is to improve the image

ekspor Indonesia sebagai salah satu dimensi pencitraan

of Indonesian export products as one of dimensions

Indonesia untuk mendorong peningkatan ekspor

in Indonesian branding in order to boost the non-

non migas secara keseluruhan. Aktivitasnya meliputi

oil-and-gas export in general. The activities include

pameran luar dan dalam negeri, Trade Expo Indonesia,

participation in both foreign and domestic trade

Promosi terpadu (tourism, trade, and investment/TTI),

fairs, organizing Trade Expo Indonesia, integrated

ITPC dan lainnya.

promotion (tourism, trade and investment), ITPC, etc.


25

1

2

1

Produk Purwa Rupa Kegiatan DDS Mock up product of DDS program

2

Paviliun Kemendag pada Pameran Dagang Luar Negeri Ministry of Trade Pavilion at Foreign International Trade Fair

3

Pelaksanaan Pendidikan dan Pelatihan Ekspor Education and Training Export Implementation

4

Perjanjian kerja sama pengembangan ekspor Cooperative agreement of export development

3.

3

Meningkatnya diversifikasi produk ekspor melalui

4

3.

Increasing export product diversification by improving

peningkatan kinerja pengembangan produk ekspor dan

the performance of export product and creative economy

ekonomi kreatif.

development.

Tujuan strategi ini ialah melakukan upaya diversifikasi produk

The purpose of this strategy is to diversify the export products

dengan meningkatkan kontribusi ekspor komoditi di luar 10

by increasing the contribution of export commodity excluding

produk utama terhadap total ekspor non migas. Produk yang

the 10 main product category to the non-oil-and-gas export

akan dikembangkan ialah produk yang berbasis ekonomi kreatif

in total. Things that will be developed are creative economy-

(kerajinan, musik, fesyen, dan desain), pengembangan desain,

based products (handicrafts, music, fashion and design), design

dukungan penciptaan kemasan, merek dan jalur distribusi.

development and packaging design as well as brand and distribution channel.

4.

Meningkatnya daya saing pelaku ekspor melalui

Increasing the competitiveness of exporters by improving the performance of export training.

Maksud dari strategi ini adalah meningkatkan kapasitas dan

The purpose of this strategy is to improve the capacity and

kapabilitas serta wawasan pelaku ekspor sebagai bagian

capability as well as the insight of exporters as an effort in

dari upaya peningkatan daya saing pelaku ekspor. Adapun

increasing the exporters’ competitiveness. The manifestation

perwujudan strategi ini adalah melalui penyelenggaraan

of this strategy is the organization of various training activities

berbagai kegiatan pelatihan yang mencakup berbagai hal

covering a range of topics related to export development.

terkait dengan ekspor.

26

4.

peningkatan kinerja pelatihan ekspor.


1

3

2

1,2,3,4,5,6 Produk-produk ekspor Indonesia Indonesia export products

5

4

3

6


27

28


Arah Kebijakan dan Strategi Ditjen. PEN Orientation of DGNED’s Policy and Strategy

Arah kebijakan perdagangan luar

The orientation of foreign trade policy

negeri adalah meningkatkan daya

is to increase the competitiveness of

saing produk ekspor non migas,

non-oil-and-gas export products as

serta untuk mendorong peningkatan

well as to expand the diversification of

diversifikasi pasar tujuan ekspor

export destination and export product

dan keberagaman produk ekspor,

variety, including trade promotion, trade

meliputi promosi perdagangan (trade

diplomacy, trade facilitation and trade

promotion), diplomasi perdagangan

defense.

(trade diplomacy), fasilitasi perdagangan (trade facilitation) dan pengamanan perdagangan internasional (trade

defense). Arah Kebijakan dan Strategi Ditjen PEN

The Orientation of DGNED’s Policy and

merupakan refleksi dari Arah Kebijakan

Strategy is reflecting the Orientation of

dan Strategi Kementerian Perdagangan

Ministry of Trade’s Policy and Strategy

yang secara simultan berinteraksi dengan

which interacts simultaneously with the

para stakeholder.

stakeholders.


29

30


Neraca perdagangan Januari-Desember 2014 menunjukkan

The trade balance from January to December 2014 showed

bahwa total ekspor Indonesia mencapai USD 176,29 miliar

that the total Indonesian exports reached US$ 176.29 billion.

atau turun 3,43 persen dibanding periode yang sama tahun

Compare to the value of the same period in last year, this

2013. Demikian juga dengan ekspor nonmigas mencapai USD

export value had a decrease of 3.43 percent. Similarly, non-

145,96 miliar atau menurun 2,64 persen. Sedangkan ekspor

oil-and-gas exports reached US$ 145.96 billion, showing a

migas turun sebesar 7,05 persen. Secara komposisi, ekspor

decrease of 2.64 percent, while oil-and-gas exports fell by 7.05

produk non migas menyumbang 82,79 persen dari total ekspor

percent. By contribution, export of non-oil-and-gas products

berbanding dengan ekspor produk migas sebesar 17,21 persen

accounted for 82.79 percent of total exports. On the other

dari total ekspor.

hand, exports of oil-and-gas products amounted to 17.21 percent of total exports.

Dari keseluruhan ekspor produk non migas Indonesia pada

Of the total of Indonesian non-oil-and-gas exports value

periode 2014, sebesar 71,58% teralokasi ke 13 (tiga belas)

in the period of 2014, about 71.58% is concentrated in 13

negara mitra dagang terbesar, yaitu: RRT senilai USD 16.458,9

largest trading partner countries, namely China, valued at US$

juta dan menyumbang 11,28% dari total ekspor non migas,

16,458.9 million and accounted for 11.28% of the total non-oil-

Amerika Serikat senilai USD 15.856,8 juta (10,86%); Jepang

and-gas exports, USA valued at US$ 15,856.8 million (10.86%);

senilai USD 14.565,8 juta (9,98%); India senilai USD 12.223,7

Japan valued at US$ 14,565.8 million (9.98%); India valued at

juta (8,38%); Singapura senilai USD 10.065,9 juta (6,89%);

US$ 12,223.7 million (8.38%); Singapore valued at US$ 10,065.9

Malaysia senilai USD 6.397,2 juta (4,38%); Korea Selatan senilai

million (6.89%); Malaysia valued at US$ 6,397.2 million (4.38%);

USD 5.716,8 juta (3,92%); Thailand senilai USD 5.002,9 juta

South Korea valued at US$ 5,716.8 million (3.92%); Thailand

(3,43%); Belanda senilai USD 3.906,2 juta (2,68%); Philipina

valued at US$ 5,002.9 million (3.43%); Netherlands valued at

senilai USD 3.886,6 juta (2,66%); Taiwan senilai USD 3.883,7 juta

US$ 3,906.2 million (2.68%); Philippines valued at US$ 3,886.6

(2,66%) dan Australia senilai USD 3.696,5 juta (2,53%).

million (2.66%); Taiwan valued at US$ 3,883.7 million (2.66%) and Australia valued at US$ 3,696.5 million (2.53%).

ASEAN secara keseluruhan menyumbang 19,78% dari total

ASEAN as a whole accounted for 19.78% of the total

ekspor non migas Indonesia atau senilai US$28.876,0 juta.

Indonesian non-oil-and-gas exports valued at US$ 28876.0

Sementara total ekspor non migas ke Uni Eropa (27 negara)

million. In addition, total non-oil exports to the European

pada tahun 2014 mencapai US$16.813,7 juta (menyumbang

Union (27 countries) in 2014 reached US$ 16,813.7 million

11,52% dari total ekspor).

(accounted for 11.52 % of total exports).

Dari tiga sektor produk ekspor non migas, sepanjang tahun

Throughout the year of 2014, the manufacturing sector is the

2014, sektor industri pengolahan merupakan penyumbang

largest contributor to the export value, amounting to US$

terbesar dengan nilai US$117.329,5 juta (80,38%). Disusul

117,329.5 million (80.38 %), followed by the mining sector with

dengan sektor pertambangan dengan nilai US$22.850,0 juta

a value of US$ 22,850.0 million (15.65%) and the agricultural

(15,65%) dan sektor pertanian dengan nilai US$ 5.770,6 juta

sector with a value of US$ 5,770.6 million (3.95%). From the

(3,95%). Jika dilihat dari sisi pertumbuhan, sektor industri

side of growth, the manufacturing sector and the agricultural

pengolahan dan sektor pertanian mencatatkan pertumbuhan

sector recorded a growth of respectively 3.80% and 1.01%

masing-masing sebesar 3,80% dan 1,01% dari tahun 2013.

from 2013. Meanwhile, the mining sector decreased by 26.67%

Sedangkan sektor pertambangan mengalami penurunan

compared to the previous year due to the ban on export of raw

sebesar 26,67% dibandingkan tahun sebelumnya yang

minerals.

dikarenakan pemberlakuan larangan ekspor hasil tambang mentah. Figure 1. Indonesian Non-oil-and-gas Export Year 2013-2014 Figure 1. Indonesian Non-oil-and-gas Export Year 2013-2014


31

Ekspor non migas Indonesia masih tergantung pada 5 negara pasar tujuan ekspor utama

Indonesia’s non-oil-and-gas exports were still dependent on 5 major export destination countries

Pada periode Januari – Desember 2014, konsentrasi ekspor non

In the period from January to December 2014, concentrations of

migas Indonesia di 5 (lima) negara tujuan utama yakni Republik

Indonesian non-oil-and-gas exports in 5 (five) main destination

Rakyat Tiongkok (RRT), Amerika Serikat, Jepang, India dan Singapura,

countries (CR5) namely the People’s Republic of China (PRC), United

terealisasi sebesar 47,39%. Jika dibandingkan dengan target yang

States, Japan, India and Singapore has accounted 47.39% from the

ingin dicapai yakni sebesar 47%, capaian pada tahun 2014 ini

total Indonesia’s export value. Compared to the target to be achieved

mencapai 99,17% dari target. Realisasi ini menunjukkan bahwa

amounting to 47%, realization of the year 2014 reached 99.17% of

sebagian besar ekspor non migas Indonesia masih terkonsentrasi

the target. This realization shows that the majority of Indonesian

pada 5 (lima) negara yang disebutkan di atas. Apabila dibandingkan

non-oil-and-gas exports are still concentrated in 5 (five) countries

dengan periode yang sama pada tahun sebelumnya, tingkat

mentioned above. Compared to CR5 value of the same period in the

konsentrasi ekspor non migas Indonesia di 5 (lima) negara tujuan

previous year, the level of concentration of Indonesian non-oil-and-

utama mengalami perbaikan sebesar 3,20% dari 50,59% pada tahun

gas exports in 5 (five) main destination countries had improved by

2013.

3.20% from 50.59% in 2013.

Perbandingan Rasio Konsentrasi Ekspor Non Migas ke Negara Tujuan Ekspor

Dari pie chart di atas dapat terlihat adanya pertukaran posisi pada

From the above pie chart can be seen the exchange of positions

Amerika Serikat dan Jepang pada peringkat ke-2 besar negara

of the United States and Japan ranked the second major export

tujuan ekspor Indonesia. Hal ini terjadi karena ekspor non migas ke

destinations of Indonesia. This occurs because the non-oil-and-gas

Amerika Serikat mengalami peningkatan sebesar 5.14% dari tahun

exports to the United States increased by 5.14 % from the previous

sebelumnya sedangkan ekspor non migas ke Jepang mengalami

year, while non-oil-and-gas exports to Japan decreased from the

penurunan dari tahun sebelumnya.

previous year .

Walaupun sebagian besar ekspor non migas Indonesia mengalami

Although the majority of Indonesian non-oil-and-gas exports

penurunan sejalan dengan ekonomi dunia yang banyak mengalami

declined in line with the world economy which experienced a lot of

tekanan tetapi Indonesia berhasil mencatatkan peningkatan

pressure but Indonesia managed to record a quite significant increase

ekspor non migas yang cukup signifikan pada beberapa negara

in non-oil-and-gas exports to some non-traditional countries. These

non tradisional. Negara-negara tersebut antara lain negara-negara

countries are countries in Africa, South Asia, Central Asia, Central

di kawasan Afrika, Asia Selatan, Asia Tengah, Amerika Tengah, dan

America, and Latin America. The largest increase in Indonesian non-

Amerika Latin. Peningkatan ekspor non migas terbesar Indonesia ke

oil-and-gas exports to the non-traditional country among others are

negara non tradisional diantaranya ke Perserikatan Emirat Arab yang

United Arab Emirates which recorded increase of 57.92%, Pakistan

mencatatkan peningkatan 57.92%, Pakistan meningkat 44.54% dan

increased by 44.54% and Saudi Arabia increased by 24.35 % .

Arab Saudi meningkat 24.35%.

32


Diversifikasi produk sebagai salah satu strategi pengembangan ekspor non migas

Product diversification as one of the non-oil export development strategy

Selain diversifikasi negara tujuan ekspor, Indonesia juga melakukan

In addition to diversification of export destinations, Indonesia also

diversifikasi produk ekspor. Diversifikasi produk ekspor ditujukan

diversifying export products. Diversification of export products

untuk mengurangi ketergantungan ekspor Indonesia pada produk

aimed at reducing dependence of Indonesian exports on certain

tertentu. Semakin banyak pilihan produk Indonesia yang diekspor

products. More and more choice of Indonesian products exported, it

maka akan semakin menguatkan posisi Indonesia di kancah

will further strengthen the position of Indonesia in the international

perdagangan internasional.

trade arena.

Perbaikan dari sisi diversifikasi produk ekspor diharapkan akan terus

Improvements in terms of diversification of export products is

meningkat sejalan dengan terlaksananya banyak kegiatan yang

expected to continue to increase in line with the implementation

diarahkan untuk meningkatkan diversifikasi produk ekspor seperti

of many activities geared to improve the diversification of export

Designer Dispatch Service, adaptasi produk, pelaksanaan berbagai

products such as Designer Dispatch Service, product adaptation,

kegiatan promosi dagang yang diarahkan untuk mendorong ekspor

the implementation of various trade promotion activities aimed to

produk-produk yang lebih beragam, serta pemberian penghargaan

encourage the export of products that are more diverse, as well as

kepada pelaku ekspor yang berprestasi maupun importir produk

awards the actors who excel exports and importers of Indonesian

Indonesia yang berkinerja.

products that perform.

Pada awal tahun 2014, Kementerian Perdagangan telah melakukan

In early 2014, the Ministry of Trade has conducted assessments and

pengkajian dan mengelompokkan ulang produk ekspor Indonesia ke

re-grouping Indonesian export products into three categories: main

dalam 3 kategori yaitu produk utama, produk prospektif, dan produk

products, prospective products, and other non-oil-and-gas products.

non migas lainnya. Produk yang masuk dalam kategori produk utama

Products that are classified into the main product categories are

merupakan produk-produk yang memiliki nilai ekspor tertinggi

those which have the highest export value compared to other

dibandingkan produk lainnya, yaitu sawit (CPO dan turunannya),

products, namely palm oil (CPO and its derivatives), textiles and

tekstil dan produk tekstil, elektronik, karet dan produk karet, kayu

textile products, electronics, rubber and rubber products, wood

dan produk kayu (pulp & furniture), produk kimia, produk logam,

and wood products (pulp and furniture), chemical products, metal

mesin-mesin, makanan olahan, dan otomotif. Sedangkan jenis

products, machinery, processed foods, and automotive. On the other

produk yang masuk dalam kategori produk prospektif merupakan

hands, the types of products that fall into the category of prospective

produk yang memiliki potensi besar untuk dikembangkan lebih

product is a product that has great potential to be developed further,

lanjut, yaitu alas kaki, perhiasan, plastik dan barang dari plastik,

namely footwear, jewelry, plastics and plastic goods, shrimp, fish and

udang, ikan dan produk perikanan, kopi, kakao dan olahannya,

fishery products, coffee, cocoa and dairy, crafts, spices and leather

kerajinan, rempah-rempah, dan kulit dan produk kulit. Adapun yang

and leather products. As for which is included in the other product

termasuk pada kategori produk lainnya adalah batubara, hewan dan

categories are coal, animals and their derivative products, medical

produk turunannya, alat kesehatan, buah dan sayur, serta minyak

equipment, fruit and vegetables, as well as essential oils.

atsiri. Sepanjang periode 2014, ekspor non-migas dari kelompok produk

Throughout the period of 2014, non-oil-and-gas exports of the main

utama mencapai nilai US$ 93.235,27 juta atau berkontribusi 63.88%

product group reached a value of US$ 93,235.27 million, contributing

dari keseluruhan ekspor Indonesia. Sedangkan kelompok produk

63.88% of the total Indonesian exports. While the prospective

prospektif menyumbangkan US$ 18.482,93 juta (12,66%) dan

product groups contributed US$ 18,482.93 million (12.66%) and

kelompok produk lainnya mencapai US$ 21.931,74 juta (15,03%).

other products reached US$ 21,931.74 million (15.03%).

Jika dibandingkan dengan periode tahun sebelumnya, capaian pada

When compared to the prior-year period, the achievement of the

kelompok produk utama mengalami peningkatan sebesar 2,43%

main product group increased by 2.43% and prospective product

dan kelompok produk prospektif mengalami peningkatan sebesar

group increased by 15.97%. While the other product group decreased

15,97%. Sedangkan kelompok produk lainnya mengalami penurunan

by 14.15% when compared to the period in 2013.

sebesar 14,15% jika dibandingkan periode tahun 2013.


33

34


Promosi Dagang Dimaksudkan untuk Meningkatkan Peran Dunia Usaha Dalam Penetrasi Pasar Ekspor Trade Promotion is Intended to enhance the role of business Society in Export Market Penetration

Kegiatan promosi dagang yang diselenggarakan

Trade promotion activities organized by Ministry

oleh Kementerian Perdagangan melalui Ditjen

of Trade c.q. DGNED are intended to increase the

PEN dimaksudkan untuk meningkatkan jumlah

number and frequency of both trade contact and

dan frekuensi kontak serta kontrak dagang

trade contract between Indonesian exporters

antara eksportir Indonesia dengan pembeli

and international buyers as well as to enhance

luar negeri, sekaligus meningkatkan peran

the role of business society in market penetration

dunia usaha dalam penetrasi pasar dan promosi

and export promotion. Those promotion

ekspor. Kegiatan promosi yang dilakukan terdiri

activities consist of both overseas and domestic

dari pameran internasional baik luar negeri

international trade fairs, Trade Expo Indonesia,

maupun dalam negeri, Trade Expo Indonesia, dan

and trade missions.

pengiriman misi dagang.


35

1

2

1

Pengguntingan pita pada pembukaan Paviliun Indonesia di Hongkong Gift 2014 Ribbon cutting at the opening of the Indonesian Pavilion in Hongkong Gift 2014

2

Dirjen PEN menyampaikan kata sambutan pada pameran Hongkong Gift 2014 Dir. Gen. NED addres her remark on Hongkong Gift 2014

3

Dirjen PEN meninjau produk yang dipamerkan Dir. Gen. NED observing products that were exhibited

PARTISIPASI PADA PAMERAN LUAR NEGERI

PARTICIPATION IN OVERSEAS EXHIBITIONS

International Gift & Premium Fair 2014 – Hong Kong

International Gift & Premium Fair 2014 - Hong Kong

Kegiatan promosi dagang melalui partisipasi pada Pameran Hong

Trade promotion activities through the participation in the Hong

Kong International Gift & Premium Fair 2014 dipimpin langsung

Kong International Gift & Premium Fair 2014 led by the Director

oleh Direktur Jenderal Pengembangan Ekspor Nasional dengan

General of National Export Development with the involvement of

melibatkan Dewan Kerajinan Nasional (Dekranas), Kementerian

the National Crafts Council (Dekranas), the Ministry of Cooperatives

Koperasi dan UKM, serta Konsulat Jenderal R.I. di Hong Kong.

and SMEs, as well as the Consulate General in Hong Kong. Exhibitions

Kegiatan pameran Hong Kong International Gift & Premium

Hong Kong International Gift & Premium Fair held on 27-30 April

Fair dilaksanakan pada tanggal 27–30 April 2014, Ditjen PEN

2014, the Directorate General of PEN participated in this exhibition

berpartisipasi pada pameran ini dengan mengangkat tema “Trade

with the theme “Trade With Remarkable Indonesia” through the

With Remarkable Indonesia” melalui konsep “Rumah Indonesia”.

concept of “Rumah Indonesia” (House of Indonesia).

Paviliun Indonesia menempati lahan seluas 144 m2 dan

Indonesian pavilion occupied an area of 144 m2, featuring a variety

menampilkan aneka produk furnitur, home decoration, fesyen,

of furniture products, home decoration, fashion, accessories,

aksesoris, perhiasan, keramik, spa, alat tulis, kopi dan teh dari

jewelry, ceramics, spa, stationery, coffee and tea from 31 companies.

31 perusahaan. Paviliun Indonesia melalui keunikan produk

Indonesian pavilion through the uniqueness of the products

yang ditampilkan ternyata banyak menarik minat buyer. Selama

displayed attracted a number of buyers. During the exhibition,

penyelenggaraan pameran, hampir seluruh peserta mendapatkan

almost all participants acquired number of exciting deals. Total

transaksi yang menggembirakan. Total transaksi yang tercatat selama

transaction that recorded during the exhibition was US$ 5,737,884

pameran adalah sebesar USD 5.737.884 dan pengunjung yang

with estimation of 10,000 visitors. In addition to the total transaction

datang diperkirakan berjumlah 10.000 orang. Sedangkan inquiry

value, trade inquiries that were gathered by Indonesian exhibitors

yang tercatat pada pameran ini sebanyak 305 (tiga ratus lima) untuk

reached as many as 305 inquiries, particularly for home decoration

produk home decoration, furnitur, tas kulit, keramik, fesyen dan spa

products, furniture, leather bags, ceramics, fashion and spa from

dari Amerika, Eropa, dan negara – negara di Asia.

America, Europe, and countries in Asia.

Africa Health 2014 – Johannesburg, Afrika Selatan

Africa Health 2014 - Johannesburg, South Africa

Kemendag c.q. Ditjen PEN dalam rangka mencapai target

In order to achieve the target of increasing export value of health

peningkatan ekspor produk kesehatan turut berpartisipasi dengan

products, MoT c.q. DGNED participated at the 2014 Africa Health

menyelenggarakan Paviliun Indonesia pada pameran Africa Health

Exhibition held in Johannesburg, South Africa on 29 to 31 May 2014

2014 yang dilaksanakan di Johannesburg, Afrika Selatan pada

by organizing Indonesian pavilion. The exhibition occupied an area

tanggal 29 – 31 Mei 2014. Pameran ini menempati area seluas 5.000

of 5,000 m2, with approximately 450 participants from 35 countries.

m2 diikuti oleh 450 peserta dari 35 negara serta 17 paviliun negara.

Products that are exhibited are medical technology products;

Produk yang ditampilkan berjenis produk medical technology;

laboratory equipments; diagnostics; physiotherapy / orthopedic

laboratory equipments; diagnostics; physiotherapy/orthopedic

technology; commodities and consumer goods for hospitals; etc.

technology; commodities and consumer goods for hospitals; dan lain-lain.

36

3


Paviliun Indonesia mengambil tema “Trade with Remarkable

Indonesian pavilion, bringing the theme of “Trade with Remarkable

Indonesia” dengan 12 (dua belas) peserta dan menempati area

Indonesia”, accomodated 12 Indonesian wxhibitors and occupied

seluas 126 m2. Paviliun ini merupakan hasil kerjasama Ditjen PEN

an area of 126 m2. Indonesia’s participation to the event was the

dengan Asosiasi Produsen Alat Kesehatan Indonesia (ASPAKI), ITPC

result of cooperation between DG NED and Medical Equipment

Johannesburg dan KBRI Pretoria.

Manufacturers Association of Indonesia (ASPAKI), ITPC Johannesburg and Indonesian Embassy in Pretoria.

Selama pameran berlangsung, para peserta Paviliun Indonesia

During the exhibition, the participants of Indonesian pavilion

mencatatkan total transaksi dagang senilai USD 2.241 ribu dan

recorded total trade transaction valued at US$ 2,241 thousand

menghasilkan 208 inquiries. Beberapa produk yang diminati antara

and resulted in 208 inquiries. Some of the products that attracted

lain kursi roda; aneroid blood pressure; baju untuk keperluan medis;

potential buyers are wheelchair; aneroid blood pressure; clothes for

peralatan suntik sekali pakai; flexy bag; sarung tangan karet untuk

medical purposes; disposable injection equipment; flexy bag; rubber

keperluan medis; produk penghancur alat medis sekali pakai; produk

gloves for medical purposes; crusher product of disposable medical

farmasi dan hair care.

devices; pharmaceutical products and hair care.

Sourcing at Magic Show 2014 – Las Vegas, AS

Sourcing at Magic Show 2014 – Las Vegas, USA

Sourcing at Magic Show adalah pameran fesyen tahunan terbesar di

Sourcing at Magic Show is the largest annual fashion exhibition in

Amerika Serikat. Acara ini digelar mulai tanggal 17-20 Agustus 2014.

the United States. This event was held from August 17 to 20, 2014.

Pameran ini merupakan wadah untuk mengakses produk-produk

This exhibition is an access to fashion products from around the

fesyen dari seluruh dunia yang mencakup seluruh rantai pasokan

world that covers the entire supply chain of fashion from designers to

fesyen mulai dari perancang busana hingga produsen pakaian dan

manufacturers of clothing and shoes for men, women and children.

sepatu untuk pria, wanita dan anak-anak. Pameran ini memfokuskan

This exhibition focuses on products such as clothing, textiles and

diri pada produk seperti pakaian, tekstil dan produk tekstil, sepatu,

textile products, footwear, accessories, and home decor.

aksesori, dan dekorasi rumah. Acara ini dihadiri lebih dari 5.000 merek fesyen terkenal, termasuk

This event was attended by more than 5,000 fashion brands,

perusahaan fesyen dari 50 negara bagian di AS dan lebih dari 80

including fashion companies from 50 US states and more than 80

negara di seluruh dunia. Pameran ini juga terbukti mampu menarik

countries worldwide. This exhibition is also proved to be able to

targeted buyers yaitu perusahaan fesyen dengan brand terkenal

attract targeted buyers such fashion companies with famous brands

seperti Calvin Klein, JC Penny, GAP, Banana Republic, dan Ralph

namely Calvin Klein, JC Penny, GAP, Banana Republic and Ralph

Lauren.

Lauren.

Pada partisipasi kali ini, Kementerian Perdagangan c.q. Ditjen PEN

At this time of participation, the Ministry of Trade cq DG NED

menghadirkan 20 perusahaan Indonesia yang bergerak di sektor

accomodated 20 Indonesian companies engaged in the fashion

fesyen, termasuk diantaranya produk pakaian, bahan garmen

sector, including clothing products, materials quality garments,

berkualitas, sepatu, tas, dan perhiasan. Selama penyelenggaraan

shoes, handbags, and jewelry. During the exhibition, companies that

pameran, perusahaan yang tergabung dalam Paviliun Indonesia

joined in Indonesia Pavilion accumulated trade transactions valued at

berhasil mengumpulkan transaksi dagang senilai USD 1.132.105 dan

US$ 1,132,105 and collected trade inquiries that should be followed-

mengumpulkan permintaan hubungan dagang untuk ditindaklanjuti

up as many as 221 inquiries.

sebanyak 221 inquiries.

China ASEAN Expo 2014 – Nanning, RRT

China ASEAN Expo 2014 - Nanning, China

China-ASEAN Expo (CAEXPO) merupakan pameran tahunan bertaraf

China-ASEAN Expo (CAEXPO) is an annual international exhibition

internasional yang diselenggarakan sejak tahun 2004 dan merupakan

held since 2004 and is the result of an agreement on the

implementasi hasil kesepakatan pada KTT China ASEAN ke-7 pada

implementation of the 7th ASEAN-China Summit in 2003 in Bali

tahun 2003 di Bali dalam kerangka kerjasama perdagangan ekonomi

in terms of economic trade cooperation, China ASEAN Free Trade

China ASEAN Free Trade Area. Pada penyelenggaraan tahun ini,

Area. In the implementation of this year, the CAEXPO held on 16-19

CAEXPO berlangsung pada tanggal 16-19 September 2014.

September 2014.

Paviliun Komoditas

Commodities pavilion

Dari proses seleksi diperoleh sebanyak 90 perusahaan yang dapat

Obtained from the selection process, as many as 90 companies

diikutsertakan. Komoditas yang dihadirkan berdasarkan zona yaitu

that could be accomodated to participate. Commodities were


37

1

2

1,2

Dirjen PEN pada pembukaan Paviliun Indonesia di CAEXPO 2014 Dir.Gen NED launched Indonesia Pavilion at CAEXPO 2014

3

Aktivitas pengunjung di Paviliun Indonesia pada CAEXPO 2014 Visitors in Indonesia Pavilion at CAEXPo 2014

3

Art & Craft, Home Decoration, Furniture & Furnishing, Jewellery

presented by zones, namely Art & Craft, Home Decoration, Furniture

& Accessories, Garment & Fashion, Cosmetic & Herbal, Food &

& Furnishing, Jewellery & Accessories, Garment & Fashion, Cosmetic

Beverages, Coffee, Consumer Goods yang menjadi platform bagi

& Herbs, Food & Beverages, Coffee, Consumer Goods which became

interaksi B to B. Di samping perusahaan, terdapat instansi pemerintah

a platform for B to B interaction. In addition to the company, there

yang turut berpartisipasi pada pameran ini yaitu Pemerintah

are government agencies that participate in this exhibition, namely

Provinsi D.I. Yogyakarta, Pemerintah Provinsi Sumatera Selatan,

the Provincial Government DI Yogyakarta, the Provincial Government

BKPM, Disperindag Provinsi DKI Jakarta, Disperindag Provinsi Riau,

of South Sumatra, BKPM, Provincial Government of DKI Jakarta,

Disperindag Kota Surakarta, Disperindag Prov. Sulawesi Utara dan

Provincial Government of Riau, Government of Surakarta City,

Disperindag Kota Tangerang Selatan.

Provincial Government of North Sulawesi, and Government of South Tangerang City.

Hasil transaksi dagang yang diperoleh selama pameran berlangsung

Total trade transactions obtained during the exhibition reached USD

mencapai USD 6.506.279, termasuk hasil dari transaksi trial order

6,506,279, including the trial order and retail transaction. This year’s

dan juga retail. Pencapaian nilai transaksi ini terbesar sepanjang

achievement was the largest in the history of 11 years of Indonesia’s

sejarah 11 tahun partisipasi Indonesia pada pameran CAEXPO.

participation in CAEXPO. During the exhibition, there have been 172

Selama berlangsungnya pameran, tercatat sejumlah 172 permintaan

inquiries were received by Indonesian companies. Those inquiries

(inquiries) yang diterima oleh perusahaan-perusahaan Indonesia.

originated from China, USA, Russia, Greece, Hong Kong and other

Inquiries tersebut berasal dari China, Amerika Serikat, Rusia, Yunani,

ASEAN countries such as Thailand, Singapore, Malaysia, Cambodia

Hongkong dan negara ASEAN lainnya seperti Thailand, Singapura,

and Vietnam. Most of the inquiries are specifically for wooden and

Malaysia, Kamboja dan Vietnam. Beberapa produk yang diminati

rattan furniture; woodcraft and aluminum; false eyelashes, cosmetics,

antara lain furnitur kayu dan rotan; kerajinan kayu dan aluminium;

jewelry; batik and bags; bath soap; as well as food products and

bulu mata palsu, kosmetik, perhiasan; batik dan tas; sabun mandi;

beverages such as coffee, beans, and seaweed jelly.

serta produk makanan dan minuman seperti kopi, kacang-kacangan, agar-agar.

Paviliun City of Charm

Pavilion of City of Charm

Paviliun City of Charm dari setiap negara peserta menampilkan

Pavilion of City of Charm from each participating country showed

berbagai potensi jasa unggulan yang dimiliki baik berupa potensi

a variety of potential superior services possessed in the form of

ekspor, wisata daerah dan pertunjukan seni budaya. Indonesia,

export potential, local tourism and cultural performances. Indonesia,

diwakili oleh Provinsi Sumatera Selatan, mendirikan bangunan

represented by the South Sumatra province, constructed distinctive

khas dari daerah Sumatera Selatan di area seluas 270 m2 serta

buildings from South Sumatra in an area of 270 m2 and was designed

didesain khusus dengan menampilkan replika berbagai landmark

specifically to display replicas of Gending Sriwijaya State landmarks

Negeri Gending Sriwijaya seperti Rumah Limas, tenunan songket

such as the Houses of Limas, woven songket Palembang, and a

Palembang, dan sejumlah tenunan khas Palembang lainnya.

number of other Palembang distinctive woven. The opening of City

Pembukaan Paviliun City of Charm oleh Wakil Menteri Perdagangan

of Charm Pavilion by Vice Minister of Trade began by presenting

diawali dengan menghadirkan Tari Tanggai, tarian khas Sumatera

Tanggai Dance, traditional dance of South Sumatra that reflects the

Selatan yang mencerminkan keramahtamahan dan rasa hormat

hospitality and courtesy in welcoming guests.

dalam menyambut tamu yang datang.

38


Selama CAExpo, Paviliun City of Charm ramai didatangi pengunjung

During CAExpo, City of Charm Pavilion crowded by visitors and 5

dan 5 (lima) media elektronik lokal untuk melakukan wawancara.

(five) local electronic media to conduct interviews. This pavilion is one

Paviliun ini merupakan salah satu yang paling ramai dikunjungi

of the most visited pavilions besides Thailand and Brunei Darussalam

selain Paviliun Thailand dan Paviliun Brunei Darussalam. Tamu yang

Pavilion. Guests who come to visit on the first day reached around

datang berkunjung pada hari pertama mencapai sekitar 1000 orang

1000 people and an average of around 500 people perday come to

dan rata-rata setiap hari sekitar 500 orang pengunjung datang

enliven the atmosphere of the Pavilion of South Sumatra. This year,

meramaikan suasana Paviliun Sumsel. Pada tahun ini, Paviliun City of

the Indonesian City of Charm Pavilion was awarded as the Best City

Charm Indonesia mendapatkan penghargaan sebagai The Best City

of Charm Pavilion from the organizers which handed at Senior Offical

of Charm Pavillion dari penyelenggara yang diserahkan pada saat

Meeting (SOM).

Senior Offical Meeting (SOM). Automechanika Frankfurt am Main – Frankfurt, Jerman

Automechanika Frankfurt am Main - Frankfurt, Germany

Pameran Automechanika di Frankfurt am Main diselenggarakan pada

Automechanika di Frankfurt am Main exhibition held on 16 to 20

tanggal 16-20 September 2014. Pameran ini merupakan pameran

September 2014. This exhibition is a leading trade fair for four-

dagang terkemuka untuk sektor komponen dan suku cadang

wheeled vehicle components and parts sector that takes place

kendaraan roda empat yang berlangsung setiap dua tahun sekali

every two years and held at Messe Frankfurt. Automechanika 2014

dan bertempat di Messe Frankfurt. Pameran Automechanika 2014

exhibition occupied an area of 305,000 m2 and was accomodated

menempati areal seluas 305.000 m2 dan diikuti oleh 4.631 peserta,

4,631 participants, and in the presence of about 150,000 visitors.

serta dihadiri sekitar 150.000 pengunjung. Paviliun Indonesia mengambil tema “Trade with Remarkable

Indonesian pavilion which bringing the theme of “Trade with

Indonesia” berada di lahan seluas 100 m2 yang khusus memamerkan

Remarkable Indonesia” was located in an area of 100 m2 specifically

produk elektronik dan automotive sparepart. Peserta yang tergabung

displayed electronic products and automotive spare parts.

dalam Paviliun Indonesia terdiri dari produsen dan eksportir

Participants of Indonesian pavilion are Indonesian producers and

komponen otomotif Indonesia.

exporters of automotive parts.

Selama pameran berlangsung, Paviliun Indonesia telah berhasil

During the exhibition, the Indonesian pavilion has attracted the

menarik minat pembeli asing terhadap produk-produk yang

interest of foreign buyers. About 557 visitors came to Indonesian

dipamerkan. Tercatat sekitar 557 pengunjung yang datang ke

pavilion to tae a look on the displayed items, as well as, to make

paviliun Indonesia untuk melihat hingga melakukan kontak bisnis

business contacts with the participants.

dengan para peserta. Total transaksi dagang yang terjadi selama pameran mencapai

The total transaction made during the event valued at US$ 1,110.5

USD 1.110.500 dan lebih dari 115 inquiries dari berbagai negara

thousand and more than 115 inquiries from different countries will

yang akan ditindaklanjuti oleh peserta Paviliun Indonesia setelah

be followed up by the participants of Indonesian pavilion after the

berlangsungnya pameran ini.

event.

SIAL Middle East – Abu Dhabi, PEA

SIAL Middle East – Abu Dhabi, PEA

Pameran SIAL Middle East dilaksanakan tanggal 24 – 26 November

SIAL Middle East, one of the largest food and beverage annual

2014 dan merupakan salah satu pameran makanan dan minuman

exhibition, held on 24 to 26 November 2014 by occupying an area

terbesar dan bertaraf internasional yang diadakan setiap tahun

of 53.541 m2. At this exhibition, various categories of product are

dengan menempati lahan seluas 53,541 m2.. Pada pameran ini

displayed, including fruits and vegetable, meat and poultry, tea,

ditampilkan berbagai kategori produk antara lain fruits & vegetable,

coffee, and food supplements.

meat and poultry, tea, coffee, dan food supplements. Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN)

Directorate General of National Export Development (DG NED)

Kementerian Perdagangan berpartisipasi untuk pertama kalinya

Ministry of Trade participated for the first time at this exhibition,

pada pameran ini dengan menempati lahan seluas 120 m2 yang

occupying an area of 120 m2 which is located in Hall 2 Zone B, Abu

berada di Hall 2 Zone B, Abu Dhabi National Exhibition Center

Dhabi National Exhibition Center (ADNEC). There were 12 Indonesian

(ADNEC). Adapun perusahaan yang difasilitasi sebanyak 12 (dua

companies joining this event in Indonesia Pavilion. To increase

belas) perusahaan yang tergabung dalam Paviliun Indonesia. Untuk

chances of commercial transactions, DG NED in collaboration with

meningkatkan peluang terjadinya transaksi dagang, Ditjen PEN

ITPC Dubai and Indonesian Embassy in Abu Dhabi held Business

bekerjasama dengan ITPC Dubai dan KBRI Abu Dhabi mengadakan

Matching Event on 25 November 2014. The event was attended by 15

acara Business Matching pada tanggal 25 November 2014 di ruang

companies from Abu Dhabi and the surrounding areas.

seminar Aloft Hotel. Pada acara tersebut hadir sekitar 15 (lima belas) perusahaan yang berasal dari Abu Dhabi dan sekitarnya.


39

1

1, 2, 3, 4

2

Wakil Menteri Perdagangan dan Dirjen PEN dalam Rangkaian Misi Dagang ke Amerika Serikat dan Kanada Vice Minister of Trade and Dir.Gen NED activities during the two-country trade mission to the USA and Canada

3

4

1 Adapun untuk total transaksi dagang yang diraih selama pameran

Total trade transactions achieved during the exhibition amounted

mencapai USD 2.106.750. Tercatat sebanyak 210 inquiries baik

to US$ 2,106.75 thousand. As many as 210 inquiries were collected

yang potensial maupun yang sudah mencapai tahap kontrak untuk

during th event. In addition to Indonesian food and beverage

melakukan pengiriman barang. Di luar permintaan produk makanan

products, there were demand for vegetable oil, canned vegetables

dan minuman Indonesia, terdapat permintaan terhadap produk

and fruit from UAE and Spain.

vegetable oil, sayuran dan buah kaleng dari buyer PEA dan Spanyol.

40

MISI DAGANG KE LUAR NEGERI

TRADE MISSIONS

Misi dagang merupakan salah satu kegiatan Ditjen Pengembangan

Trade missions are conducted by Directorate General of National

Ekspor Nasional dalam upaya menjadikan produk Indonesia

Export Development in order to introduce Indonesian products

dapat dikenal dan diminati oleh konsumen di luar negeri. Selain

to foreign consumers. In addition, trade missions are aimed to

itu program misi dagang bertujuan untuk mempererat kerjasama

strengthen the cooperation between Indonesian entrepreneurs

pengusaha Indonesia dengan pengusaha negara tujuan dalam forum

and businessmen of the countries in which the trade missions are

kegiatan one on one meeting.

conducted through a forum called one-on-one meeting.

Sepanjang tahun 2014, Ditjen PEN telah melakukan kegiatan

Throughout 2014, DG NED has been organized 3 (three) trade

pengiriman misi dagang sebanyak 3 (tiga) kegiatan,yaitu:

mission activities, namely:

Misi Dagang ke New York, Amerika Serikat

Trade Mission to New York, United States

Dalam rangkaian kunjungan kerjanya, Wakil Menteri Perdagangan R.I

Coinciding with business trip, Vice Ministry of Trade (Wamendag) also

(Wamendag) sekaligus memimpin pelaksanaan kegiatan misi dagang

led the implementation of a trade mission in New York, USA on 29

di Kota New York, AS pada tanggal 29 – 31 Maret 2014. Tujuan misi

to 31 March 2014. The purpose of the trade mission was to increase

dagang tersebut adalah untuk meningkatkan ekspor makanan dan

export of food and beverages by conveying 13 Indonesian food and

minuman, mempertemukan 13 (tiga belas) perusahaan makanan

beverage producers, member of the Association of Indonesian Food

minuman Indonesia, anggota Gabungan Pengusaha Makanan dan

and Beverages (GAPMMI), to directly meet USA distributors and

Minuman Indonesia (GAPMMI), dengan para distributor dan importir

importers and introduced Indonesian culinary to US citizens more

AS secara langsung dan memperkenalkan kuliner Indonesia kepada

broadly. Delegations of trade mission made up of representatives

warga AS secara lebih luas. Delegasi misi dagang terdiri atas unsur

of the DG NED, Directorate General of Foreign Trade, Directorate

Ditjen Pengembangan Ekspor Nasional, Ditjen Perdagangan Luar

General of International Trade Cooperation, the Ministry of Trade;

Negeri, Ditjen Kerjasama Perdagangan Internasional, Kemendag;

Coordinating Ministry for Economic Affairs, DG Amerop, Ministry

Kemenko bidang Perekonomian, Ditjen Amerop, Kemlu dan GAPMMI.

of Foreign Affairs and GAPMMI. The implementation of the trade

Pelaksanaan misi dagang merupakan kerjasama dengan KBRI

mission is collaboration with the Embassy in Washington DC, the

Washington D.C, KJRI New York, ITPC Los Angeles dan ITPC Chicago.

Consulate General New York, ITPC ITPC Los Angeles and Chicago.

Adapun rangkaian kegiatan misi dagang yang dilaksanakan di Kota

The series of activities in trade mission which carried out in the City

New York, AS sebagai berikut:

of New York, USA as follows:


5

5, 6,

6

Kegiatan Temu Bisnis sebagai rangkaian Misi Dagang One-on-one business meeting as one of the agenda of the trade mission

Business Forum

Business Forum

Sebagai salah satu kegiatan dalam rangkaian Business Forum,

As one activity in a series of Business Forum, was organized a

diselenggarakan workshop bertema Strategi Produk Makanan dan

workshop under the theme Strategy of Indonesian Food and

Minuman Indonesia untuk Masuk ke Pasar Amerika Serikat yang

Beverage Products to Enter US Market, presenting a customs broker,

menghadirkan customs broker Sugi Suherman, seorang Diaspora

Sugi Suherman, an Indonesian Diaspora residing in San Francisco.

Indonesia yang bermukim di San Fransisco. Beliau mengulas kiat dan

He reviewed tips and strategies that need to be done by Indonesian

strategi yang perlu dilakukan oleh pengusaha Indonesia untuk masuk

businessmen to enter the US market related to regulatory and criteria

ke pasar AS terkait dengan regulasi dan kriteria yang ditetapkan oleh

established by the US Government for food products, especially

Pemerintah AS untuk produk-produk makanan khususnya terkait

related to a product labeling and food safety.

labeling produk dan food safety. Selain workshop, juga diselenggarakan Seminar Taste Remarkable

Besides the workshop, as the series activity of trade mission, was also

Indonesia yang dihadiri oleh 93 buyers. Seminar dilaksanakan untuk

held Taste Remarkable Indonesia seminar, attended by 93 buyers.

mempromosikan produk Indonesia sebagai speciality products

Seminar held to promote Indonesian products as specialty products

di pasar AS. Dalam seminar tersebut Wamendag mengharapkan

in the US market. In the seminar, Vice Minister of Trade expected

agar para buyer dapat melihat potensi speciality products yang

that the buyers can see the potential of specialty products offered

ditawarkan Indonesia. Pada kesempatan tersebut juga dihadirkan

by Indonesia. On that occasion also presented Chef Yono to tell his

Chef Yono untuk menceritakan kisah suksesnya membuka restoran

success story of opening Indonesian restaurant since 1976. In the

Indonesia sejak 1976. Disampaikan bahwa kuliner Indonesia saat ini

seminar, the audiences were told that Indonesian culinary is currently

menjadi tren bersama Peruvian dan negara-negara ASEAN lainnya.

a trend along with Peruvian and other ASEAN countries.

Kunjungan ke Retailer, Distributor, Toko Makanan Etnik dan

Visit to the Retailer, Distributor, Ethnic Food Stores and

Restoran Indonesia

Indonesian Restaurants

Wamendag melakukan kunjungan ke pusat retail seperti Indo Java,

Vice Minister of Trade made visits to retail centers such as Indo Java,

Ok Indo, Wholefoods, dean de Luca, Kalustyan’s dan beberapa toko

Indo Ok, Wholefoods, dean de Luca, Kalustyan’s and some ethnic

makanan etnik. Kunjungan ke restoran Indonesia dilakukan untuk

food stores. A visit to the restaurant Indonesia was done to promote

mempromosikan produk makanan olahan Indonesia, houseware dan

Indonesian processed food products and houseware through

melalui masakan Indonesia. hasil pengamatan menunjukan bahwa

Indonesian cuisine. Observations from these visits showed that the

produk-produk berbasis kelapa sedang menjadi trend di AS.

coconut-based products become a trend in the US.

One on One Business Matching

One on One Business Matching

Para peserta misi dagang juga berkesempatan bertemu langsung

The trade mission participants also had the opportunity to meet

dengan mitra dagang potensial dalam kegiatan One on one business

directly with potential trading partners in the activities of One-on-

matching.

one business matching.


41

7

7, 8, 9, 10

8

Dirjen PEN memimpin misi dagang ke Aljazair Dir. Gen NED led the trade mission in Alger

9

Pertemuan dengan American-Indonesia Chamber of Commerce

10

Visit with American-Indonesia Chamber of Commerce (AICC)

(AICC) Selain itu, Wamendag juga melakukan pertemuan antara lain

In addition, Vice Minister of Trade also met members of the American

dengan anggota American Indonesian Chamber of Commerce

Indonesian Chamber of Commerce (AICC), Walmart, importer of

(AICC), Walmart, Importir produk perikanan, pengusaha Indonesia di

fishery products, Indonesian businessmen in New York and Hershey.

New York dan Hershey. Wamendag juga menghadiri dialog dengan

Vice Minister of Trade also attend a dialogue with importers and

importir dan eksportir kelapa sawit dan produk kertas.

exporters of palm oil and paper products.

Misi Dagang ke Alger, Aljazair dan Amman, Yordania

Trade Mission to Alger, Algeria and Amman, Jordan

Misi Dagang Alger - Aljazair

Alger – Algeria Trade Mission

Pada tanggal 27 – 31 Mei 2014, Direktorat Jenderal Pengembangan

On May 27 to 31, 2014, the Directorate General of National Export

Ekspor Nasional (DJPEN) melaksanakan kegiatan Misi Dagang

Development (DG NED) conveyed Indonesian Trade Mission to

Indonesia di Alger, Aljazair. Delegasi RI yang dipimpin oleh Direktur

Alger, Algeria. RI delegation that led by the Director General of NED,

Jenderal PEN, terdiri atas unsur Kementerian Perdagangan RI,

consisted of representatives of the Ministry of Trade: the Head of

antara lain Kepala Badan Pengkajian dan Pengembangan Kebijakan

the Trade Policy Analysis and Development Agency, Secretary of the

Perdagangan, Sekretaris Ditjen PEN, Direktur Pengembangan

DG NED, Director of Promotion and Branding Development, Head

Promosi dan Citra, Kepala Pusat Kebijakan Perdagangan Luar Negeri,

of the Foreign Trade Policy, representatives of Jakarta Chamber of

perwakilan Kadinda DKI Jakarta, , Kementerian Luar Negeri RI, serta

Commerce and Economic Function of Indonesian Embassy in Alger.

Pelaksana Fungsi Ekonomi KBRI Alger.

The main purpose of Indonesian Trade Mission in Algeria is to

Tujuan utama Misi Dagang Indonesia di Aljazair yaitu untuk

improve the position of Indonesia’s trade balance by promoting

memperbaiki posisi neraca perdagangan Indonesia dengan cara

Indonesia’s non-oil-and-gas products with export quality potentially

mempromosikan produk non-migas Indonesia dengan kualitas

penetrate the Algerian market.

ekspor yang berpotensi menembus pasar Aljazair. Forum Bisnis

Business Forum

Forum Bisnis dibuka oleh Dirjen National Agency for Foreign

Business Forum was formally opened by the Director General of

Promotion (ALGEX) dan dihadiri oleh sekitar 105 orang pelaku

National Agency for Foreign Promotion (ALGEX) and was attended by

usaha Aljazair. Bertindak sebagai pembicara dalam Forum ini adalah

approximately 105 Algerian businessmen. The speakers in this Forum

Dirjen PEN – Kemendag, Ketua Komite Perdagangan Internasional

were the Director General of NED - Ministry of Trade, Chairman of the

– KADINDA DKI Jakarta, dan Presiden KADINDA Provinsi Des Ziban

International Trade Committee - Kadinda DKI Jakarta, and President

Biskra sekaligus Ketua Himpunan Persahabatan Indonesia-Aljazair.

of KADINDA Province Des Ziban Biskra who also Chairman of the Indonesia-Algeria Friendship Association.

42

Paparan para narasumber maupun diskusi yang mengemuka, antara

The speakers’ explanations and discussions were mainly about

lain komposisi perekonomian di Indonesia didominasi oleh sektor

the composition of the economy in Indonesia, dominated by the

manufaktur sebesar 23,90%, pertanian (14,44%), perdagangan

manufacturing sector amounted to 23.90%, agriculture (14.44%),


11 5

11, 12,

12

Dirjen PEN pada rangkaian kegiatan misi dagang ke Yordania Dir. Gen NED activities during the trade mission to Jordan

(13,9%), jasa (10,78%), pariwisata dan komunikasi. Kepada peserta

trade (13.9%), services (10.78%), tourism and communications.

juga disampaikan peluang bisnis dan investasi di Indonesia yaitu

Audiences were also told about business and investment

sektor otomotif dan suku cadang, elektrikal dan elektronik, industri

opportunities in Indonesia, namely in the automotive sector and

berbasis agro serta manufaktur.

parts, electrical and electronics, agro-based industries as well as manufacturing.

Kesempatan tersebut sekaligus dimanfaatkan untuk mengundang

Forum was also used to extend invitation to Algerian businessmen

keikutsertaan para pelaku usaha Aljazair dalam kegiatan tahunan

to participate in the annual activity of Trade Expo Indonesia (TEI)

Trade Expo Indonesia (TEI) 2014 di Jakarta pada tanggal 8 – 12

2014 in Jakarta on October 8 to 12, 2014. Algerian businessmen

Oktober 2014. Pelaku usaha Aljazair yang berpartisipasi dalam TEI

who participate in the upcoming TEI will be provided facilitations in

mendatang akan diberikan fasilitasi dalam bentuk akomodasi di

form of accommodation in 5 (five) star Hotel, One-on-One Business

Hotel bintang 5 (lima), One-on-One Business Matching serta site visit

Matching as well as a site visit to the Indonesian company.

ke perusahaan Indonesia. Forum Bisnis diikuti dengan kegiatan One-on-one Business Matching

Business Forum was followed by One-on-One Business Matching

yang mempertemukan para pengusaha Indonesia dengan calon

which brought together Indonesian businessmen with Algerian

mitra bisnisnya di Aljazair.

potential business partners.

Kunjungan ke Importir Produk Indonesia

Visits to Indonesian Products Importers

Pada tanggal 30 Mei 2014, Delegasi Ditjen PEN melakukan kunjungan

On May 30, 2014, the DG NED delegation paid a visit to FILOISE

ke perusahaan FILOISE yang memproduksi kaos kaki. Direktur

company, a sock producer. FILOISE president director Mr. Mouas

utama perusahaan FILOISE Mr. Mouas Ramdane mengatakan bahwa

Ramdane said that his company imported acrylic yarn from PT.

perusahaannya mengimpor benang acrylic dari PT. Kahatex Bandung

Kahatex Bandung with the import value of USD 1 million. FILOISE

dengan nilai impor sebesar USD 1 juta. FILOISE setiap tahunnya

annually produces 6 million pairs of socks that are marketed in

memproduksi 6 juta pasang kaos kaki yang dipasarkan di Aljazair,

Algeria, Tunisia and Morocco with a workforce of 150 people.

Tunisia dan Maroko dengan tenaga kerja sebanyak 150 orang. Misi Dagang Amman – Yordania

Trade Mission Amman – Jordan

Pada tanggal 1 - 2 Juni 2014, Direktorat Jenderal Pengembangan

On June 1 to 2, 2014, the Directorate General of National Export

Ekspor Nasional melaksanakan kegiatan kunjungan kerja di Amman,

Development conducted a working visit in Amman, Jordan. The

Yordania. Delegasi RI dipimpin oleh Direktur Jenderal PEN. Tujuan

Indonesian delegation was led by Director General of DG NED.

utama kunjungan kerja di Amman yaitu dalam rangka meningkatkan

The main purpose of this working visit in Amman was to increase

ekspor Indonesia ke kawasan Timur Tengah dan Afrika bagian

Indonesian exports to the Middle East and North Africa as well

Utara serta negara-negara partner bilateral FTA Yordania dengan

as Jordan FTA bilateral partner countries by making Aqaba as a

menjadikan Aqaba sebagai “distribution center”. Kegiatan lain

“distribution center” for Indonesian products. As a series of visit,

yang dilakukan yaitu melakukan pertemuan dengan Investment

the delegation also met the Investment Commission of Jordan

Commission of Jordan dan penyelenggaraan Working Business

and organized a Working Business Dinner with the importers of


43

Dinner dengan para importir produk Indonesia yang ada di Yordania.

Indonesian products in Jordan.

Kunjungan ke Aqaba Special Economic Zone

Visits to Aqaba Special Economic Zone

Pada tanggal 1 Juni 2014, Delegasi RI melakukan pertemuan dengan

On June 1, 2014, Indonesia delegation held a meeting with the Aqaba

Aqaba Special Economic Zone Authority (ASEZA). Aqaba dijajaki

Special Economic Zone Authority (ASEZA). Aqaba was explored as the

sebagai lokasi distribustion center produk Indonesia mengingat

location for the Indonesian product distribustion center considering

merupakan satu-satunya pelabuhan laut di Yordania yang telah

that it is the only seaport in Jordan which has been designated as

ditetapkan sebagai kawasan ekonomi khusus dengan lokasi yang

a special economic zone with a very strategic location and is the

sangat strategis dan merupakan pintu masuk kebutuhan utama

main entrance to Jordan as well as the exit of export and re-exports

Yordania sekaligus sebagai pintu keluar produk ekspor dan re-ekspor

products to the surroundings country.

Yordania ke negara-negara di sekitarnya. Pada kunjungan ke ASEZA, Delegasi RI diterima oleh Commissioner

On the visit to ASEZA, Indonesian delegation was welcomed by the

for Economic Development & Investment Affairs, ASEZA yang

Commissioner for Economic Development & Investment Affairs,

menyampaikan profil Aqaba Special Economic Zone (ASEZ) serta

ASEZA who conveyed Aqaba Special Economic Zone (ASEZ) profile

berbagai keunggulan fasilitas dan insentif di ASEZ. Beberapa insentif

as well as various advantages and incentives in ASEZ facilities. Some

yang diberikan kepada investor di ASEZ antara lain pajak yang

incentives given to investors in ASEZ include lower rate taxes and the

rendah dibandingkan dengan kawasan lain di Yordania (5% flat rate

ease of use of foreign labor (up 70%).

untuk net income), kemudahan dalam menggunakan tenaga kerja asing (hingga 70%).

44

Kemudahan lain yang diperoleh investor adalah pengurusan

Another convenience obtained by investors is licensing with

perizinan yang hanya melalui 1 (satu) pintu yaitu ASEZ dengan waktu

only through 1 (one) door, which is ASEZ, with a relatively short

yang relatif singkat (sekitar 3-4 hari). Delegasi RI juga melakukan

time (about 3-4 days). Indonsian delegation also held a meeting

pertemuan dengan CEO PBI Aqaba International Industrial Estate

with the CEO of PBI Aqaba International Industrial Estate (AIIE),

(AIIE), salah satu kawasan industri di AZES yang menawarkan

one of the industrial areas in AZES which offers several schemes

beberapa skema dan mekanisme yang dapat menjadi opsi dalam

and mechanisms that may be an option in the context of the

rangka pendirian pusat distribusi produk Indonesia.

establishment of a distribution center for Indonesian products.

Pertemuan Bilateral dengan Chairman Investment

Bilateral meeting with the Chairman of Investment

Commission of Jordan

Commission of Jordan

Pada tanggal 2 Juni 2014, Dirjen PEN dan delegasi juga melakukan

On June 2, 2014, the Director General of DG NED and the delegation

pertemuan bilateral dengan Chairman Investment Commission

also held a bilateral meeting with the Chairman of Investment

of Jordan. Dalam pertemuan tersebut Dirjen PEN menyampaikan

Commission of Jordan. During the meeting, the Director General

keinginan Indonesia untuk dapat meningkatkan kerjasama dengan

expressed Indonesian willingness to improve cooperation with

pihak Yordania dalam upaya meningkatkan hubungan perdagangan

Jordan in an effort to boost trade relations between Indonesia -

Indonesia – Yordania. Chairman Investment Commission of Jordan

Jordan. Chairman Investment Commission of Jordan welcomed the

menyambut baik kunjungan yang dilakukan oleh DELRI dan sepakat

visit by the delegation and agreed that the trade relationship, which

bahwa hubungan perdagangan yang saat ini telah terjalin dengan

has been very well established to be able to continuously improved

sangat baik agar dapat terus ditingkatkan di masa yang akan datang.

in the future.

Kedua belah pihak sepakat untuk sama-sama saling memperkuat

Both sides agreed to jointly strengthen the mutual cooperation

kerja sama pengembangan ekspor melalui pengembangan promosi

of export development through promotion development and the

dan saling tukar informasi dalam bidang ekonomi dan perdagangan

exchange of information in the field of economy and trade as well as

serta mendorong untuk saling kunjung diantara pelaku usaha kedua

encourage the exchange of visits of businessmen between the two

negara dalam rangka peningkatan nilai perdagangan kedua negara.

countries in order to increase the value of trade between the two

Kedua pihak juga menyatakan keyakinannya untuk memperkuat

countries. The two sides also expressed confidence for strengthening

kerja sama berdasarkan prinsip kesetaraan, timbal balik dan saling

cooperation based on the principles of equality, reciprocity and

menguntungkan.

mutual benefit.

Misi Dagang ke New Orleans, Amerika Serikat

Trade Mission to New Orleans, United States of America

Kegiatan misi dagang ke New Orleans, Amerika Serikat ini

The trade mission to New Orleans, US was organized in order to


2

1

1, 2, 3

4

1

Penandatanganan kontrak dagang antara eksportir Indonesia dengan pembeli mancanegara Signing of trade contract between Indonesian exporter with foreign buyer

Negosiasi dengan pembeli mancanegara Negotiation with foreign buyer

3

4

diselenggarakan dalam rangka optimalisasi upaya promosi

optimize the promotional efforts of Indonesian processed food

produk makanan olahan Indonesia ke pasar potensial di kawasan

products to potential markets in the US. The trade mission was also

Amerika Serikat. Misi dagang ini juga merupakan tahap awal dalam

an early stage of introduction of food and beverage products from

memperkenalkan produk makan dan minuman dari Indonesia di

Indonesia in the US, particularly in the South as well as to attract

Amerika Serikat, khususnya di wilayah Selatan serta untuk menjaring

potential distributors in the Indonesian Diaspora in the US for the

distributor potensial di antara Diaspora Indonesia di Amerika Serikat

products on display.

untuk produk-produk yang dipamerkan. Penyelenggaraan kegiatan misi dagang ini dilakukan bersamaan

Implementation of this trade mission activity performed in

dengan Indonesian Diaspora National Convention and Indo Fest

conjunction with the Indonesian Diaspora National Convention

USA (IDNC) pada tanggal 1 – 3 Agustus 2014 serta Louisiana

(IDNC) and Indo Fest USA on August 1 to 3, 2014 and the Louisiana

Foodservice and Hospitality Expo pada tanggal 2-4 Agustus 2014.

Foodservice and Hospitality Expo on August 2 to 4, 2014. This activity

Kegiatan ini dilakukan dengan memberikan fasilitas, antara lain

conducted providing facilities, including the provision of free booth

berupa penyediaan booth gratis serta subsidi tiket penerbangan

and subsidized-flight ticket for the company representative of trade

bagi perwakilan perusahaan peserta misi dagang. Perusahaan yang

mission participants. Trade mission delegation was comprised of 9

menjadi anggota delegasi misi dagang ini terdiri dari 9 (sembilan)

Indonesian food product companies.

perusahaan produk makanan Indonesia. Rangkaian kegiatan misi dagang diawali dengan partisipasi

The series of events was started with the trade mission delegation’s

delegasi pada IDNC dengan mendisplay produk makanan olahan

participation in the IDNC by displaying Indonesian processed food

Indonesia, antara lain sambal, snacks, mi instan, coklat, kopi, seafood

products, such as chili, snacks, instant noodles, chocolate, coffee,

dan bumbu instan. Pada kesempatan ini, Atase Perdagangan

seafood and instant seasoning. On this occasion, Indonesian Trade

(Atdag) Washington DC, ITPC Chicago dan ITPC Los Angeles turut

Attache in Washington DC, ITPC Chicago and ITPC Los Angeles also

mengundang distributor produk Indonesia di wilayah akreditasinya

invited Indonesian products distributor in the area of accreditation

untuk menghadiri dan menjajaki kemungkinan menjalin hubungan

to attend and explore the possibility of establishing business

bisnis dengan peserta misi dagang dalam kegiatan One on One

relationships with the trade mission participants in the activities of

Business Meeting pada tanggal 2 Agustus 2014.

One on One Business Meeting on August 2, 2014.

Selain pameran, rangkaian acara IDNC juga terdiri dari beberapa

In addition to the exhibition, IDNC series of events also consisted

parallel session yang bermanfaat bagi para anggota Diaspora

of several parallel sessions that were beneficial for members of

Indonesia. Pada tanggal 1 Agustus 2014, pimpinan delegasi misi

Indonesian Diaspora. On August 1, 2014, leader of the trade mission

dagang, Direktur Pengembangan Pasar dan Informasi Ekspor DJPEN

delegation, Director of Market and Export Information Development,

menjadi narasumber dalam sesi “Indonesian Diaspora Yellow Book

DG NED became guest speaker in the session “Indonesian Diaspora

Project and Ways to Better Connect Beyond Social Media”.

Yellow Book Project and Ways to Better Connect Beyond Social Media”.


45

2

1 3

Pada tanggal 4 Agustus 2014 juga dilakukan kunjungan oleh anggota

Visits also conducted on August 4, 2014 by members of trade

delegasi misi dagang ke beberapa distributor dan importir untuk

mission delegation to several distributors and importers of products

produk-produk yang berasal dari Asia yang berlokasi di sekitar New

originating from Asia whom located in New Orleans, namely Hong

Orleans, yaitu Hong Kong Market dan International Market. Dalam

Kong Market and International Market. On this occasion, in addition

kesempatan ini, selain melakukan pengamatan terhadap jenis

to doing observations of the types of products sold in the New

produk yang dijual di kawasan New Orleans, juga dilakukan diskusi

Orleans area, they also had discussions with distributors in that area.

antara peserta dengan distributor.

PROMOSI EKSPOR DI DALAM NEGERI

DOMESTIC EXPORT PROMOTION

Program promosi ekspor tidak saja dilakukan di luar negeri tetapi

Export promotion programs were conducted not only overseas but

secara intensif juga dilakukan di dalam negeri untuk mendorong

also domestically in order to encourage buyer visit to Indonesia.

kunjungan pembeli ke Indonesia. Kegiatan promosi di dalam negeri

Those programs were including Trade Expo Indonesia (TEI) and

dilakukan melalui penyelenggaraan Trade Expo Indonesia (TEI) dan

participation in exhibitions organized by other linked institutions and

partisipasi pada pameran-pameran yang diselenggarakan oleh

associations.

instansi terkait dan asosiasi.

Trade Expo Indonesia (TEI) ke-29 Tahun 2014

29th Trade Expo Indonesia (TEI) 2014

Trade Expo Indonesia (TEI) ke-29 Tahun 2014, yang berlangsung pada

29th Trade Expo Indonesia (TEI) 2014, which took place on October

tanggal 8 s.d. 12 Oktober 2014 di JIExpo Kemayoran – Jakarta diikuti

8 to 12, 2014 in JIExpo Kemayoran - Jakarta attended by as many

oleh sebanyak 1.550 peserta dari perusahaan besar, menengah dan

as 1,550 participants from large, medium and small enterprises

kecil termasuk di dalamnya partisipasi dari berbagai instansi terkait,

including the participation of various agencies, state-owned

BUMN, Pemda, Asosiasi dan sebagainya.

enterprises, local governments, associations and so on.

Pada acara pembukaan TEI 2014, Kementerian Perdagangan kembali

At the opening ceremony of TEI 2014, the Ministry of Trade once

memberikan Penghargaan Primaniyarta (Primaniyarta Award) Tahun

more presented the 2014 Primaniyarta Award to 15 outstanding

2014 kepada 15 (lima belas) eksportir Indonesia yang berprestasi

Indonesian exporters which divided into 4 (four) categories namely

untuk 4 (empat) kategori yakni Eksportir Berkinerja, Eksportir

Good Performance Exporter, Global Brand Builders Exporter, Excellent

Pembangun Merek Global, Eksportir Potensi Unggulan, dan Eksportir

Potential Exporters, and Pioneer Exporter of New Market. In addition,

Pelopor Pasar Baru. Pemberian penghargaan ini selain bentuk

as the form of the Government’s appreciation for the hard work and

apresiasi Pemerintah atas kerja keras dan kontribusi perusahaan

contribution of exporter in enhancing national non-oil-and-gas

eksportir dalam meningkatkan ekspor non migas nasional, akan

exports, the awarding is also aimed to encourage other exporters.

tetapi juga menjadi motivator atau teladan bagi eksportir lainnya.

46


4 1

Seremoni pembukaan TEI ke-29 Opening ceremony at 29th TEI

2

Dirjen PEN menyampaikan kata sambutan pada pembukaan TEI ke-29 Dir. Gen. NED deliver remarks at the opening of 29th TEI

3

5 4

Presiden RI dan Mendag meninjau stan pada TEI ke-29 The President of RI and Ministry of Trade visit booth at 29th TEI

5

Stan pada TEI ke-29 Booths at 29th TEI

Mendag bersama penerima penghargaan Primaniyarta dan Primaduta 2014 Ministry of Trade along with Primaniyarta and Primaduta 2014 awards recipients

Dalam rangkaian acara pembukaan TEI 2014, Kementerian

In the series of the opening ceremony of TEI 2014, the Ministry of

Perdagangan untuk pertamakalinya memberikan Penghargaan

Trade for the first time presented the Primaduta Award to the foreign

Primaduta kepada para perusahaan asing selaku buyer yang loyal

companies as loyal buyers of Indonesian products, who have been

membeli produk, memiliki kinerja nilai impor yang semakin besar

imported for 3 (three) consecutive years with growing value and

selama 3 (tiga) tahun berturut-turut dan mengembangkan jenis

developed the types of products imported from Indonesia. At TEI

produk impor dari Indonesia. Pada TEI 2014 terpilih 6 (enam)

2014, 6 (six) companies from 6 (six) countries had been elected as a

perusahaan yang berasal dari 6 (enam) negara sebagai penerima

recipient of the Primaduta Award.

Penghargaan Primaduta. Pada penyelenggaraan TEI kali ini, produk-produk unggulan ekspor

At TEI this time, superior Indonesian exports products was displayed,

Indonesia yang ditampilkan antara lain furnitur, makanan olahan,

including furniture, food processing, building materials, paper and

building materials, kertas dan produk kertas, senjata, produk

paper products, weapons, electronic products, footwear, coffee,

elektronik, produk alas kaki, kopi, kakao, produk karet, suku cadang

cocoa, rubber products, automobile parts, derivative products,

kendaraan bermotor, produk turunan CPO, tekstil dan produk tekstil,

textiles and textile products, jewelry, essential oils, herbal products,

perhiasan, essential oil, produk herbal, kulit dan produk kulit, alat-alat

leather and leather products, medical equipment, handicrafts,

kesehatan, kerajinan, stationery non-paper, rempah, dan produk

stationery non-paper, spices, and fish products. Beside superior

ikan. Sedangkan untuk produk unggulan eskpor Indonesia dibidang

Indonesian export products, services wal also exhibited in TEI,

jasa yang ditampilkan antara lain tenaga kerja profesional di bidang

including professional manpower in the field of hospitality services,

jasa hospitality, construction, engineering, agriculture, fishery,

construction, engineering, agriculture, fishery, manufacturing,

manufacture, kesehatan, minyak dan gas, teknologi informasi serta

healthcare, oil and gas, information technology and automotive.

otomotif. Selama 5 (lima) hari penyelenggaraan TEI 2014, tercatat sebanyak

During the 5 (five) days of TEI 2014, there were 14,345 foreign buyers

14.345 pembeli (buyers) mancanegara dari 125 negara yang hadir

from 125 countries were present at the venue. The largest percentage

pada arena pameran. Persentase buyers terbesar berasal dari

of buyers was from Malaysia, amounting to 9%, followed by India

Malaysia yakni sebesar 9%, diikuti India 5,39%; Singapura 4%; Saudi

5.39%; Singapore 4%; Saudi Arabia 3.69%; and Bangladesh 3.62%.

Arabia 3,69%; dan Bangladesh 3,62%. Selain itu sebanyak 1.543

In addition, as many as 1,543 delegates of trade missions from 64

delegasi misi dagang dari 64 negara juga turut hadir.

countries were also present.

Adapun jumlah transaksi yang berhasil diperoleh selama

The number of transactions that successfully obtained during TEI

penyelenggaraan TEI 2014 telah mencapai USD 1,42 miliar. Nilai

2014 reached US$ 1.42 billion. TEI transaction value in 2014 consisted

transaksi TEI 2014 terdiri dari transaksi produk sebesar USD

of product transaction of US$ 814.31 million (an increase of 17.64%

814,31 juta (meningkat sebesar 17,64% dibandingkan pada TEI

compared to the TEI 2013); service transactions of US$ 105.09 million

2013); transaksi jasa USD 105,09 juta (meningkat sebesar 59,48%

(an increase of 59.48% compared to the TEI 2013); and an investment

dibandingkan pada TEI 2013); dan investasi USD 500 juta (menurun

of US$ 500 million (decreased by 53.18% compared to the TEI 2013).

sebesar 53,18% dibandingkan pada TEI 2013). Dari total transaksi

Of the total transactions, transactions of goods amounted to 57.37%;


47

tersebut, transaksi barang tercatat sebesar 57,37%; jasa 7,40%; dan

services 7.40%; and investment of 35.23%.

investasi 35,23%. Pada penyelenggaraan TEI tahun 2014, sebanyak 8 (delapan) delegasi

At TEI 2014, a total of 8 (eight) trade mission delegation did courtesy

misi dagang melakukan courtesy call dengan pimpinan Kementerian

call with the leaders of Ministry of Trade. Courtesy call activities are

Perdagangan. Kegiatan courtesy call tersebut dilaksanakan dengan

carried out with a trade mission delegates from Australia, East Timor,

delegasi misi dagang dari negara Australia, Timor Leste, Hongkong,

Hong Kong, Algeria, Bahrain, Bulgaria, Malaysia, and Madagascar. In

Aljazair, Bahrain, Bulgaria, Malaysia, dan Madagascar. Selain itu, Ditjen

addition, DG NED also facilitated meetings between the Indonesian

PEN juga memfasilitasi pertemuan antara KADIN Indonesia dengan

Chamber of Commerce with delegates from 16 trading partner

delegasi dari 16 negara mitra dagang, yaitu Macau (Hong Kong),

countries, namely Macau (Hong Kong), Malaysia, Australia, Bulgaria,

Malaysia, Australia, Bulgaria, India, Davao City (Filipina), Namibia,

India, Davao City (Philippines), Namibia, Togo, Cameroon, Benin , Sri

Togo, Kamerun, Benin, Sri Lanka, Finlandia, Aljazair, Madagaskar,

Lanka, Finland, Algeria, Madagascar, USA and Saporo (Japan). The

Amerika Serikat dan Saporo (Jepang). Pertemuan tersebut

meetings were held for 2 (two) days, on September 8 and October 9,

dilaksanakan selama 2 (dua) hari, yaitu pada tanggal 8 dan 9 Oktober

2014 in JIExpo, Kemayoran.

2014 di JIExpo, Kemayoran. Dalam rangkaian kegiatan TEI tahun 2014, Kementerian Perdagangan

In series of TEI 2014 activities, Ministry of Trade in cooperation with

bekerjasama dengan BKPM menyelenggarakan kegiatan Trade

the Investment Coordinating Board (BKPM) organized a Trade and

and Investment (TI) Forum, yang terdiri dari 4 (empat) kegiatan

Investment (TI) Forum, which consisted of 4 (four) main activities,

utama yaitu Trade and Investment Seminar yang menghadirkan

namely Trade and Investment Seminar with Minister of Trade, Head

Menteri Perdagangan, Kepala BKPM, Wakil Menteri Pariwisata dan

of Indonesia Investment Coordinating Board, Vice Minister of Tourism

Ekonomi Kreatif, Dirjen Kerjasama Industri Internasional Kementerian

and Creative Economy, Director General of the Industrial International

Perindustrian dan Wakil Ketua Umum KADIN Bidang Asosiasi sebagai

Cooperation of the Ministry of Industry and Deputy Chairman of the

pembicara; Export Summit dengan format focus group discussion

Chamber of Commerce of Association Sector as speakers; Export

antara Wakil Menteri Perdagangan dengan para Kepala Perwakilan

Summit with a focus group discussion format between Vice Minister

RI di luar negeri dan stakeholder perdagangan terkait; Interactive

of Trade with the Heads of the Indonesian Representative abroad and

Dialogue serta kegiatan business counseling/klinik bisnis.

related trade stakeholders; Interactive Dialogue as well as Business Counseling activities.

Untuk lebih mendukung pencapaian target TEI sekaligus sarana

To further support the achievement of the target of TEI as well as

peningkatan citra produk Indonesia, secara khusus TEI Tahun 2014

a means of improving the image of Indonesian products, TEI 2014

menghadirkan beberapa pavilion diantaranya ASEAN Pavilion.

specifically presented some pavilions such as ASEAN Pavilion. This

Pavilion ini diharapkan menjadi wadah untuk mempromosikan

pavilion is expected to be a forum to promote trade and investment

peluang perdagangan dan investasi di negara-negara anggota

opportunities in ASEAN member countries. Also featured is the Pride

ASEAN. Selain itu juga ditampilkan The Pride of Indonesia Pavilion,

of Indonesia Pavilion, a showcase featured strategic and the best

merupakan showcase produk-produk strategis unggulan dan terbaik

Indonesian products which produced by a number of Indonesian

Indonesia yang diproduksi oleh sejumlah perusahaan Indonesia,

companies, including leading State Owned Enterprises (SOEs) in

termasuk Badan Usaha Milik Negara (BUMN) terkemuka di Indonesia

Indonesia. Products displayed at The Pride of Indonesia Pavilion was

yang dikelompokkan dalam 4 (empat) kategori, yakni green product,

grouped into 4 (four) categories, namely green products, high-tech

high tech product & industri strategis, produk manufaktur, serta

products and strategic industries, manufactured products, as well

produk kreatif UKM. Pada TEI 2014 juga terdapat DDS Pavilion yang

as creative products of SMEs. At TEI 2014 also presented Designer

menampilkan 27 (dua puluh tujuh) pelaku usaha yang berasal dari

Dispatch Services (DDS) Pavilion which featured 27 businessmen

berbagai daerah yang telah menerima program pendampingan

from different regions that had received designers’ assistance

desainer (Designer Dispatch Services, DDS) oleh Kementerian

program by the Ministry of Trade cq. Directorate General of National

Perdagangan cq. Direktorat Jenderal Pengembangan Ekspor

Export Development.

Nasional. Kegiatan lain yang dilaksanakan selama TEI ke-29 tahun 2014

Other activities carried out during the 29th TEI 2014 to further

untuk lebih mendukung pencapaian target TEI sekaligus sarana

support the achievement of the target of TEI as well as a means of

peningkatan citra produk Indonesia antara lain:

improving the image of Indonesian products included:

•

48

Kegiatan business matching diikuti oleh buyer dari lebih

•

Business matching, attended by buyers from over 30 countries,

30 negara, diantaranya Oman (dengan estimasi transaksi

including Oman (highest estimated transaction), Bangladesh,

tertinggi), Bangladesh, Turki, Pakistan, Thailand, Uni Emirat

Turkey, Pakistan, Thailand, United Arab Emirates, etc. The


Arab, dll. Adapun estimasi transaksi dagang yang diperoleh

estimation of trade transactions obtained up to the last day

pada penyelenggaraan business matching hingga hari terakhir pelaksanaan mencapai USD 16.135.910; •

reached USD 16,135.91 thousand; •

Ministry of Trade c.q Directorate General of National Export

Kementerian Perdagangan c.q. Direktorat Jenderal

Development with Import Promotion Desk (IPD) Germany. This

Pengembangan Ekspor Nasional dengan Import Promotion

cooperation focuses on promoting exports of 3 (three) large

Desk (IPD) Jerman. Kerja sama ini fokus pada upaya mendorong

groups of products namely natural ingredients for food, pharma

ekspor untuk 3 (tiga) kelompok besar produk yaitu natural

ingredients for food, pharma and cosmetics, fresh fruit and •

and cosmetics, fresh fruit and vegetables; •

Indonesia Specialty Coffee Auction 2014 & Coffee Event. This

vegetables;

event took place on October 9 to 12, 2014 held at Hall C JIEXPO.

Kegiatan Indonesia Specialty Coffee Auction 2014 & Coffee

In this event, carried out a series of activities such as Talkshow,

Event. Acara ini berlangsung pada tanggal 9 – 12 Oktober 2014

Roasting Crash Course, and Meet and Greet Farmer and Roaster.

bertempat di Hall C JIEXPO. Dalam kegiatan ini dilaksanakan

On that occasion, displayed 30 types of Indonesian coffee as

serangkaian acara seperti Talkshow, Roasting Crash Course, dan

well as art works which depicting Indonesian coffee products

Meet and Greet Farmer and Roaster. Pada kesempatan tersebut ditampilkan 30 jenis kopi Indonesia serta hasil karya seni lukis

•

The signing of the export promotion cooperation between the

Penandatanganan kerjasama promosi ekspor antara

through Coffee Exhibition and Brew Bar; •

Academic tour which aimed to increase the preference for

yang menggambarkan produk kopi Indonesia melalui Coffee

domestic products and as well as to improve the creativity and

Exhibition dan Brew Bar;

innovation of the younger generation. This event was attended

Tur Akademik yang bertujuan untuk meningkatkan kecintaan

by students from various universities/colleges including

terhadap produk dalam negeri dan membuka wawasan untuk

Universitas Trisakti, Universitas Paramadina, Universitas

meningkatkan kreativitas dan inovasi generasi muda. Kegiatan

Jayabaya, Universitas Bina Usaha, Universitas Syekh Yusuf and

ini diikuti oleh mahasiswa dari berbagai universitas/sekolah

Sekolah Tinggi Manajemen Industri.

tinggi diantaranya Universitas Trisakti, Universitas Paramadina, Universitas Jayabaya, Universitas Bina Usaha, Universitas Syekh Yusuf, dan Sekolah Tinggi Manajemen Industri.

PARTISIPASI PADA PAMERAN DALAM NEGERI

PARTICIPATION IN DOMESTIC EXHIBITIONS

Maksud dan tujuan keikutsertaan Ditjen Pengembangan Ekspor

The purpose and objectives of DG NED’s participation in domestic

Nasional, Kementerian Perdagangan dalam kegiatan pameran

exhibitions organized by linked institutions, associations, regional

yang diselenggarakan oleh instansi terkait, asosiasi, Pemerintah

governments, and private institutions are to promote and develop

Daerah, maupun pihak swasta adalah untuk melakukan promosi

Indonesian flagship products, so that those products are feasible to

dan pengembangan terhadap produk-produk unggulan Indonesia,

be promoted in international trade fairs, both domestic and overseas.

sehingga layak untuk di promosikan pada ajang pameran internasional di dalam dan luar negeri. Selain itu, partisipasi pada kegiatan dimaksud juga diharapkan

In addition, participation in such activities is expected to raise the

dapat menumbuhkan rasa cinta terhadap penggunaan produk-

pride of using Indonesian products which in the end will improve the

produk buatan Indonesia, yang pada gilirannya dapat mendorong

image of Indonesian products as high qualified and eco-friendly.

peningkatan citra produk Indonesia yang berkualitas dan berwawasan lingkungan di mata masyarakat. Adapun partisipasi Ditjen PEN pada sejumlah pameran dalam negeri

Participation of DGNED in several domestic exhibitions organized

yang diselenggarakan oleh instansi terkait, asosiasi, Pemerintah

by related institutions, associations, regional governments, and

Daerah, maupun pihak swasta di tahun 2014 antara lain IFEX 2014,

private institutions in 2014 were including IFEX 2014, INACRAFT,

INACRAFT, Indobuildtech EXPO 2014, dll.

Indobuildtech EXPO 2014, etc.

Indonesia International Furniture Expo (IFEX) 2014

Indonesia International Furniture Expo (IFEX) 2014

Pameran Indonesia International Furniture Expo (IFEX) 2014

Indonesian International Furniture Expo (IFEX) 2014 held at the

dilaksanakan di Jakarta International Expo Kemayoran tanggal 11 –

Jakarta International Expo Kemayoran dated March 11 to 14, 2014.

14 Maret 2014. IFEX 2014 mengusung tema “Design by Nature, Craft

IFEX 2014 theme was “Design by Nature, Craft with Passion” with an


49

1

Mendag menyampaikan kata sambutan pada pembukaan IFEX 2014 Minister of Trade deliver remarks at the opening of IFEX 2014

2

Mendag meninjau stan pada IFEX 2014 Minister of Trade visits booth at IFEX 2014

3

Jumpa Pers pada IFEX 2014 Press Conferrence at IFEX 2014

4, 5

2

4

Paviliun Ditjen PEN pada Pameran IFEX 2014 DGNED Pavilion at IFEX 2014

3

1 5

50

with Passion” dengan menempati area seluas 40.000 m2, diikuti oleh

area of 40,000 m2, was followed by 403 exhibitors and was attended

403 peserta pameran dan dihadiri oleh 7.335 buyer dari 113 negara.

by 7,335 buyers from 113 countries. This exhibition, held for the first

Pameran yang baru pertama kalinya dilaksanakan ini merupakan

time, was an exhibition of furniture and handicraft products which

pameran produk furniture dan handicraft yang diharapkan mampu

expected to be a means for furniture and handicraft products of

menjadi sarana bagi produk furniture dan handicraft Indonesia untuk

Indonesia to become the largest industry in Southeast Asia and in the

menjadi industri terbesar di Asia Tenggara maupun di dunia.

world.

Kementerian Perdagangan c.q Direktorat Jenderal Pengembangan

Ministry of Trade through the Directorate General of National Export

Ekspor Nasional (DJPEN) berpartisipasi dengan mempersembahkan

Development (DJPEN) participated by presenting DGNED pavilion

Paviliun DJPEN yang mengambil tema Trade with Remarkable

with the theme of Trade with Remarkable Indonesia. Located in

Indonesia. Berada di Hall B dengan menempati lahan seluas 200

Hall B, this pavilion occupied an area of 200 m2, and was visited by

m2, dan dikunjungi oleh sekitar 200 pengunjung selama pameran

approximately 200 visitors during the exhibition and recorded total

dan mencatat total transaksi sebesar USD 1.099.695 (sekitar Rp 13,5

transactions amounting to US$ 1,099,695 (approximately IDR 13.5

miliar).

billion).

INACRAFT 2014

INACRAFT 2014

Pameran INACRAFT 2014 berlangsung di Jakarta Convention Center

INACRAFT 2014 held in Jakarta Convention Center on 23-27 April

pada tanggal 23-27 April 2014 dan dibuka secara resmi oleh Presiden

2014 and was officially opened by the President of Indonesia. This

R.I. Pameran INACRAFT tahun ini menempati luas area sebesar

year INACRAFT exhibition occupied an area of 25,070 m2, bringing

25.070 m2, mengusung tema ”From Smart Village to Global Market”

the theme of “From Smart Village to Global Market” and the sub-

dan sub tema “Meningkatkan Kualitas Produk Handicraft Kreatif

theme “Improving the Quality of Creative Handicraft Products

untuk Memasuki Pasar Global”. INACRAFT 2014 menampilkan “The

to Enter the Global Market”. The INACRAFT 2014 displayed “The

Charisma of Central Java” dari Provinsi Jawa Tengah sebagai ikon

Charisma of Central Java” from Central Java Province as exhibition’s

utama pameran ini. Pameran ini diikuti oleh 1650 perusahaan yang

main icon. The exhibition was attended by 1,650 companies from

berasal dari berbagai provinsi di Indonesia dan juga perusahaan

various provinces in Indonesia and also companies from foreign

dari negara asing menempati 1290 stand dengan produk yang

countries, occupying 1290 booths with products shown were

ditampilkan adalah handicraft, gift & houseware, fashion, emboidery,

handicraft, gift & houseware, fashion, emboidery, batik, jewelry, toys

batik, jewellry, toys & games , souvenir dan aksesoris.

and games, souvenirs and accessories.

Pada keikutsertaan kali ini, Direktorat Jenderal Pengembangan

At this time participation, Directorate General of National Export

Ekspor Nasional (Ditjen PEN) Kementerian Perdagangan memfasilitasi

Development (DG NED) Ministry of Trade facilitated 20 (twenty)

sebanyak 20 (dua puluh) perusahaan binaan yang berasal dari DKI

companies from DKI Jakarta, West Java, Central Java, East Java, Bali,

Jakarta, Jawa Barat, Jawa Tengah, Jawa Timur, Bali, dan Sumatera

and South Sumatra, occupied an area of 162 m2 which built with a

Selatan dengan luas area 162 m2 yang dibangun dengan desain

special design entitled “Trade with Remarkable Indonesia”. DGNED


1

3

6

4

2 1

Seremoni pembukaan Inacraft 2014 Opening ceremony at Inacraft 2014

2

Presiden RI menyampaikan kata sambutan pada pembukaan Inacraft 2014 The President of RI deliver remarks at the opening of Inacraft 2014

5 3, 4

Mendag memberikan penghargaan pada Inacraft 2014 Ministry of Trade presenting the award at inacraft 2014

5

Dirjen PEN meninjau stan pada Inacraft 2014 Dir. Gen. NED visits booth at Inacraft 2014

6

Paviliun Provinsi Jawa Tengah sebagai Ikon Penyelenggaraan INACRAFT 2014 Central Java Pavilion as the icon of INACRAFT 2014

spesial bertajuk “Trade with Remarkable Indonesia”. Paviliun Ditjen

Pavilion located in the Assembly Hall 3 along with 5 (five) participants

PEN Kementerian Perdagangan berada di Assembly Hall 3 bersama

from abroad, namely Thailand, Vietnam, Hong Kong, Malaysia and

dengan 5 (lima) peserta dari luar negeri yaitu Thailand, Vietnam,

Iran.

Hongkong, Malaysia dan Iran. Selama 5 (lima) hari penyelenggaraan, Paviliun Ditjen PEN

During the 5 (five) days of exhibition, the DG NED Pavilion visited

dikunjungi hampir 2.500 orang. Adapun total transaksi dagang

by nearly 2,500 people. The total trading transactions collected

yang dikumpulkan oleh perusahaan yang tergabung dalam Paviliun

by companies in DGNED Pavilion for 5 (five) days reached IDR 1.4

Ditjen PEN selama 5 (lima) hari penyelenggaraan mencapai Rp. 1,4

billion, an increase of 5.16% compared to the transaction obtained

miliar atau meningkat sebesar 5,16% dibandingkan dengan transaksi

in INACRAFT 2013. Total trading transactions was obtained from

yang berhasil diperoleh pada INACRAFT tahun 2013. Nilai tersebut

Malaysia, Singapore, United States, Japan, South Korea, Australia,

merupakan total transaksi dagang dari pembeli asal Malaysia,

India, Pakistan, Thailand, Iran, China, UAE, Nigeria, Italy, Denmark,

Singapura, Amerika Serikat, Jepang, Korea Selatan, Australia, India,

Germany, Africa, and Indonesia.

Pakistan, Thailand, Iran, RRT, PEA, Nigeria, Italia, Denmark, Jerman, Afrika, dan Indonesia.

Indonesia Building Technology Expo (Indobuildtech EXPO) 2014

Indonesia Building Technology Expo (Indobuildtech EXPO) 2014

Indonesia Building Technology Expo 2014 merupakan pameran

Indonesia Building Technology Expo 2014 was an annual

International tahunan yang menampilkan berbagai produk

international exhibition which featured wide range of building

building material antara lain: flooring, door, metal roofing, filter,

material products including flooring, door, metal roofing, filter,

composite panels, ceilling, ceramics, lighting & design dan telah

composite panels, ceilling, ceramics, lighting and design, and had

diselenggarakan untuk yang ke-12 kali. Pameran yang dilaksanakan

been held for 12 times. The exhibition, which was held on 11 to 15

tanggal 11 - 15 Juni 2014 di Hall Assembly, JCC, Jakarta ini

June 2014 in an Assembly Hall, JCC, Jakarta, occupied an area of

menggunakan area seluas 21.651 m2 untuk menampilkan produk-

21,651 m2 to display products of 404 participants from 13 countries.

produk dari 404 peserta yang berasal dari 13 negara. Paviliun Kemendag menempati area seluas 180 m2 untuk

DG NED pavilion occupied an area of 180 m2 to facilitate 16

memfasilitasi 16 (enam belas) perusahaan dan mengusung tema

companies and brought the theme of “Trade with Remarkable

“Trade with Remarkable Indonesia”. Selama pelaksanaan pameran,

Indonesia”. During the exhibition, the pavilion was visited by

Paviliun Kemendag dikunjungi oleh sekitar 800 pengunjung baik

approximately 800 visitors both locally and from Malaysia,

lokal maupun dari Malaysia, Filipina, RRT, Korea Selatan, Libya

Philippines, China, South Korea, Libya and Iran. As many as 98 trade

dan Iran. Inquiries yang diterima sebanyak 98 permintaan dan

inquiries were received and the trial order reached IDR 9.8 billion.

yang sudah melakukan deal dengan transaksi dagang (trial order) mencapai Rp 9,8 miliar.


51

1

2 1

2,3

Mendag menyampaikan kata sambutan pada Indonesian Night 2014, Davos Ministry of Trade deliver remarks at Indonesian Night 2014, Davos Stan pada Indonesian Night 2014, Davos Booth at Indonesian Night 2014, Davos

3

KEGIATAN PENCITRAAN INDONESIA

INDONESIAN NATIONAL BRANDING ACTIVITIES

Indonesian Night 2014 – Davos, Swiss

Indonesian Night 2014 – Davos, Switzerland

Kementerian Perdagangan bekerja sama dengan Badan Koordinasi

Ministry of Trade in cooperation with the Investment Coordinating

Penanaman Modal (BKPM) dan didukung oleh Perutusan Tetap

Board (BKPM) and supported by the Permanent Mission of the

Republik Indonesia (PTRI) di Jenewa Swiss, serta Kedutaan Besar

Republic of Indonesia in Geneva, Switzerland, as well as the

Republik Indonesia (KBRI) di Bern, Swiss menyelenggarakan acara

Embassy of the Republic of Indonesia (KBRI) in Bern, Switzerland

Indonesia Night pada tanggal 23 Januari 2014 di sela-sela World

held Indonesia Night event on January 23, 2014 on the sidelines of

Economic Forum (WEF) yang berlangsung pada 22 – 25 Januari

World Economic Forum (WEF) which took place on 22 to 25 January

2014, dengan mempersembahkan malam Remarkable Indonesia

2014, by presenting Remarkable Indonesia night as promotional

sebagai upaya promosi kepada para tamu undangan. Indonesia

event to the invited guests. Indonesia Night was a Nation Branding

Night merupakan magnet Nation Branding di forum berkelas dunia.

magnet in a world-class forum. The Indonesia Night was one of the

Penyelenggaraan Indonesia Night ini merupakan salah satu upaya

efforts to attract international attention, including the investors and

untuk menarik perhatian dunia internasional termasuk para investor

businessmen. Indonesia’s involvement in the WEF event was not only

dan pebisnisnya. Keterlibatan Indonesia di ajang WEF tidak hanya

through Indonesia Night, Minister of Trade also echoed Indonesia’s

dilakukan melalui Indonesia Night, Menteri Perdagangan juga

achievements in the field of economy and trade, including follow-up

kembali menggaungkan capaian Indonesia dalam bidang ekonomi

of Bali Package of the WTO mini ministerial level meeting.

dan perdagangan, termasuk tindak lanjut Paket Bali di pertemuan mini tingkat Menteri WTO.

Indonesia Night 2014 menampilkan rangkaian kegiatan mulai

Indonesia Night 2014 featured a series of activities ranging from

dari sajian kuliner nusantara, pameran batik, perhiasan, produk

culinary archipelago, exhibition of batik, jewelery, spa products and

spa dan kosmetika, peragaan busana, hingga pentas seni budaya

cosmetics, fashion, to the Indonesia art and culture performance

Indonesia yang dikemas secara modern. Pada Indonesia Night juga

in modern style. On Indonesia Night, guests were also served

dihidangkan makanan Indonesia yang dimasak oleh Chef Ragil

Indonesian food by Chef Ragil from Maharasa Indonesia. In addition

dari Maharasa Indonesia untuk para undangan yang hadir. Selain

to the culinary services, Indonesia Night also featured performances

sajian kuliner, Indonesia Night juga akan menampilkan pertunjukan

that combined traditional and modern elements, consisting of Kecak

yang menggabungkan unsur tradisional dan modern. Pertunjukan

dance, kembang girang dance, and kuda lumping dance combined

tradisional terdiri dari tari kecak, tari kembang girang, dan tari

with contemporary performances namely scotchlite dance,

kuda lumping dipadukan dengan pertunjukan kontemporer yaitu

saxophone play by Nana Lee, and vocals by Joy Tobing, Yemima Putri

scotchlite dance, permainan saksofon oleh Nana Lee, serta olah Vokal

Alma Lamtiur, and Soul ID.

oleh Joy Tobing, Yemima Putri Alma Lamtiur, dan Soul ID.

52

Peresmian House of Indonesia di Shanghai

The inauguration of the House of Indonesia in Shanghai

Pada tanggal 20 September 2014, dalam rangkaian kunjungan

On September 20, 2014, in a series of working visits to Shanghai,

kerja ke Shanghai, Wakil Menteri Perdagangan RI (Wamendag)

Vice Minister of Trade had inaugurated the House of Indonesia (HOI)


2

1

1

Pengguntingan pita pada pembukaan House of Indonesia Ribbon cutting at the opening of the House of Indonesian

2

Wamendag menyampaikan kata sambutan pada pembukaan House of Indonesia Vice Minister of Trade deliver remarks at the opening of the House of Indonesia

3

Diskusi pada pembukaan House of Indonesia Discussions at the opening of the House of Indonesia

3

telah meresmikan House of Indonesia (HOI) di Gedung Macalline,

in Macalline Building, Shanghai. The inauguration was attended by

Shanghai. Peresmian tersebut dihadiri oleh Konjen RI Shanghai,

the Indonesian Consul General in Shanghai, elements of Ministry of

unsur pimpinan Kemendag, staf khusus Menteri Perindustrian,

Trade leaders, Minister of Industry special staff, Secretary General

Sekjen AMKRI (Asosiasi Mebel dan Kerajinan Indonesia), masyarakat

of Association of Indonesian Furniture and Handicraft (AMKRI), the

Indonesia dan kalangan pengusaha furnitur setempat.

people of Indonesia and the local furniture business community.

Pada peresmian HOI tersebut, Wamendag menyampaikan beberapa

At the inauguration of the HOI, Vice Minister of Trade conveyed some

pokok sambutan, diantaranya ucapan selamat atas berdirinya HOI

basic remarks, his congratulations on the establishment of the HOI

di Shanghai dan mengusulkan agar HOI juga dapat menampilkan

in Shanghai and as well as suggestions that HOI could also display

produk Indonesia lainnya seperti kopi, batik dan kuliner Indonesia.

other Indonesian products such as coffee, batik and Indonesian

Diusulkan pula agar HOI dapat memiliki situs yang menyajikan

cuisine. Vice Minister Also proposed that HOI would be better to have

informasi/promosi dalam bahasa Mandarin. Ditambahkan pula

a website that provides information as well as promotion tools in

kehadiran HOI di Shanghai, melengkapi 3 tempat semacam House

Mandarin. He also added that HOI in Shanghai, complemented three

of Indonesia yang telah lebih dulu berdiri di kota Tianjin, Yiwu dan

other places like House of Indonesia which had already established in

Nanning.

the city of Tianjin, Yiwu and Nanning.

Pembuatan Video Pencitraan Kopi Luwak

Making the Kopi Luwak Video Branding

Upaya lainnya yang dilakukan berkenaan dengan peningkatan

Other attempts regarding the effort to improve the image of

citra Indonesia adalah Pembuatan Video Pencitraan Produk, yang

Indonesia were branding videos, which raised the Kopi Luwak as

pada kesempatan ini mengangkat Kopi Luwak sebagai produk yang

the products highlight. Kopi Luwak product, one of Indonesian

ditampilkan. Produk Kopi Luwak yang merupakan salah satu specialty

specialty coffee, allegedly faced considerable opposition in some

coffee Indonesia disinyalir mendapat penentangan di beberapa

export markets. This was shown by the many campaigns conducted

pasar ekspor. Hal ini terlihat dengan adanya kampanye-kampanye

by environmental activists’ organizations in Europe and America.

yang banyak dilakukan oleh organisasi penggiat lingkungan hidup

Based on that condition, it was considerably necessary for a counter

di Eropa dan Amerika. Untuk itu dirasa perlu adanya counter

campaign to correct the misconception so that these products can be

campaign untuk meluruskan kesalahpahaman agar produk ini dapat

widely accepted again. Handling negative issues against Indonesian

kembali diterima secara luas. Penanganan isu-isu negatif terhadap

products become one of the things needed to maintain the image of

produk Indonesia menjadi salah satu hal yang perlu dilakukan

Indonesia in the global market. This video creation was also expected

untuk menjaga citra Indonesia di pasar global. Pembuatan video

to be done for other products such as palm oil.

ini diharapkan juga dapat dilakukan untuk produk lainnya seperti minyak kelapa sawit.


53

Pengembangan produk erat kaitannya dengan upaya pemerintah untuk mengurangi ketergantungan terhadap suatu produk ekspor tertentu melalui diversifikasi produk ekspor, termasuk produk kreatif. Hal tersebut juga merupakan salah satu upaya untuk meningkatkan daya saing produk Indonesia di pasar global. Terkait dengan upaya mewujudkan peningkatan kualitas dan diversifikasi produk ekspor Indonesia, Ditjen PEN melakukan identifikasi dan analisa potensi produk dalam negeri, dalam rangka diversifikasi produk ekspor; pengembangan industri kreatif sebagai alternatif produk baru yang dapat diekspor; serta pengembangan desain, kemasan, dan pencitraan produk ekspor.

54


Product development is closely related to government efforts to diminish dependency on specific export product through export product diversification, including the creative products. It is also meant to increase the Indonesian product competitiveness in the global market. Regarding the efforts to improve the quality and diversification of Indonesian export products, DGNED is conducting the following activities: identifying and analyzing the potency of domestic products in order to diversify export products; developing creative industry as new product alternatives that can be exported; as well as developing the design, packaging and the image of export products.

1, 2

1 3, 4

Paviliun DDS pada TEI 2014 DDS Pavilion at TEI 2014

Produk-produk hasil kegiatan pendampingan desainer yang ditampilkan pada TEI 2014 Products of Designer Dispatch Services Program displayed at TEI 2014

Kegiatan Designer Dispatch Services

Designer Dispatch Services

Meningkatnya persaingan di pasar internasional

The increased competition in the international market

mengharuskan para produsen di seluruh dunia untuk mampu

requires manufacturers around the world to be able to create

menciptakan produk-produk unggulan dengan kualitas yang

superior quality products in accordance with global standards.

sesuai dengan standar global. Selain itu, produk tersebut

In addition, these products are also expected to innovative

juga diharapkan inovatif dan sesuai dengan tren dan selera

and in line with ongoing trends and consumer tastes, where

konsumen yang sedang berlangsung, dimana tren dan selera

trends and tastes are not the same in every market.

tersebut tidak sama disetiap pasar. Dalam upaya pengembangan dan peningkatan daya saing

In order to develop and increase Indonesia’s export product

produk ekspor Indonesia, Ditjen PEN melalui Direktorat

competitiveness, DGNED through Directorate of Export

Pengembangan Produk Ekspor bekerjasama dengan Japan

Product Development in cooperation with Japan Internatinal

International Cooperation Agency (JICA) telah melaksanakan

Cooperation Agency (JICA) had conducted a program called

program Designer Dispatch Services (DDS), yaitu kegiatan

Designer Dispatch Services (DDS). DDS is a coaching program

pendampingan oleh desainer kepada UKM untuk membantu

in which designers assist SME practitioners to develop their

mengembangkan desain produk mereka sesuai dengan trend

product design adjusted to trend and market taste. Therefore,

dan selera pasar sehingga diharapkan dapat menghasilkan

their products will be more competitive.

produk ekspor yang berdaya saing. Pada tahun 2014, Kementerian Perdagangan melalui Ditjen

In 2014, Ministry of Trade through DG NED had held DDS

PEN telah mengadakan kegiatan DDS untuk 13 (tiga belas)

program for 13 types of products as follows, leather products

jenis produk dengan rincian: produk kulit di Bandung-Jawa

in Bandung-West Java, Shellfish Products in Lombok-NTB,

Barat, Produk Kerang-kerangan di Lombok-NTB, produk

fashion products in Bandung-West Java, batik fashion product

fesyen di Bandung-Jawa Barat, produk fesyen batik di Jawa

in Central Java, leather products in East Java, batik fashion

Tengah, produk kulit di Jawa Timur, produk fesyen batik di

products in DI Yogyakarta, embroidery products in West

Daerah Istimewa Yogyakarta, produk sulaman di Sumatera

Sumatra, pottery products in NTB, houseware products in

Barat, produk gerabah di NTB, produk peralatan rumah

Maluku, jewelry products in South Kalimantan, batik products

tangga di Maluku, produk perhiasan di Kalimantan Selatan,

in North Maluku, fashion products in North Sulawesi, and

produk batik di Maluku Utara, produk fesyen di Sulawesi

furniture products in Central Sulawesi.

Utara, dan produk furnitur di Sulawesi Tengah.


55

1

2

1

Karnaval pada Pembukaan IFW 2014 Carnaval at the opening of IFW 2014

2

Pembukaan IFW 2014 The opening of IFW 2014

3

Paviliun Kemendag pada IFW 2014 Ministry of Trade Pavilion at IFW 2014

4

Mendag dan Menparekraf pada Paviliun Kemendag di IFW 2014 Minister of Trade and Minister of Tourism and Creative Economy in Ministry of Trade Pavilion at IFW 2014 4

5

Peragaan Busana di IFW 2014 Fashion Show at IFW 2014

4

3

5 Partisipasi pada Indonesian Fashion Week 2014

Participation in Indonesian Fashion Week 2014

Indonesia Fashion Week (IFW) merupakan pekan mode yang

Indonesia Fashion Week (IFW) is a fashion week which organized by

diselenggarakan oleh Asosiasi Perancang dan Pengusaha Mode

the Association of Indonesian Fashion Designers and Entrepreneurs

Indonesia (APPMI) sejak tahun 2012 yang didukung oleh empat

(APPMI) since 2012, supported by four ministries, such as the Ministry

kementerian, yaitu Kementerian Perindustrian, Kementerian

of Industry, Ministry of Tourism and Creative Economy, Ministry of

Pariwisata dan Ekonomi Kreatif, Kementerian Perdagangan, serta

Trade, and the Ministry of Cooperatives and Small and Medium

Kementerian Koperasi dan Usaha Kecil Menengah, juga melibatkan

Enterprises, also involving associations and other relevant agencies.

asosiasi dan instansi terkait lainnya. IFW 2014 berlangsung pada tanggal 20-23 Februari 2014 di Jakarta

IFW 2014 was held on February 20-23, 2014 in Jakarta Convention

Convention Center dengan tema Biggest Fashion Movement,

Center and carried a theme called “Biggest Fashion Movemnet”. It

melibatkan 512 brand yang mewakili kekayaan kreatif Indonesia. Misi

presented 512 brands representing Indonesia’s creative richness.

utama pelaksanaan IFW adalah menyejahterakan rakyat Indonesia

The main mission of IFW was to prosper Indonesian people through

melalui ekonomi kreatif mode, dengan rangkaian kegiatan antara lain

creative economy (fashion). The series of the activities included

fashion show, kompetisi, pameran produk fesyen, dan seminar.

fashion show, competition, fashion product exhibition, and seminar.

Pada pelaksanaan tahun 2014, Kementerian Perdagangan

In 2014, Ministry of Trade facilitated 31 exhibition booths and

memfasilitasi 31 booth pameran dan paviliun ikonik “The Indonesian

iconic pavilions “The Indonesian Brand”, featuring the work of 10

Brand” yang menampilkan karya 10 (sepuluh) desainer muda yang

young designers who have had the concept of product and brand

telah memiliki konsep pengembangan produk dan brand, serta

development, as well as the potential to enter global markets. Those

sangat potensial memasuki pasar global. Desainer/label tersebut

designers/labels were Gregory Vici (women’s wear, cocktail/party),

antara lain Gregorius Vici (women’s wear, cocktail/party), Angela

Angela Chung (women’s wear, cocktail/party), Nez by Shahnaz Soraya

Chung (women’s wear, cocktail/party), Nez by Shahnaz Soraya

(women’s wear, casual), Lady Voo by Vonny Chyntia Kirana (women’s

(women’s wear, casual), Lady Voo by Vonny Chyntia Kirana (women’s

wear and accessories ), Fransisca Phang (women’s wear, cocktail/

wear & accessories), Fransisca Phang (women’s wear, cocktail/party),

party), The Y Label (belt, men’s wear), Oline Workrobe (women’s wear,

The Y Label (ikat, men’s wear), Oline Workrobe (women’s wear, casual),

casual), Capital T (women’s wear, casual), BNV Footwear (shoes), and

Capital T (women’s wear, casual), BNV Footwear (shoes), dan 13th

13th shoes.

Shoes.

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Partisipasi pada Java Jazz Festival 2014

Participation in Java Jazz Festival 2014

Java Jazz Festival merupakan kegiatan musik tahunan berskala

Java Jazz Festival is an annual international music activities which

internasional yang didukung oleh artis lokal dan mancanegara serta

supported by local and foreign artists and presenting more than 200

menyuguhkan lebih dari 200 (dua ratus) pertunjukan musik berkelas

(two hundred) world-class musical performances on top of more than

dunia di atas lebih dari 18 (delapan belas) panggung.

18 (eighteen) stages.


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4, 5, 6

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Mendag meninjau Paviliun Kemendag pada JJF 2014 Minister of Trade visits Ministry of Trade Pavilion at JJF 2014 Dirjen PEN meninjau stan pada JJF 2014 Dir. Gen. NED visits booth at JJF 2014 Alat musik buatan Indonesia yang ditampilkan pada Paviliun Ditjen PEN di perhelatan Java Jazz Festival 2014 Musical instruments made by Indonesian craftsmen, displayed at DGNED Pavilion at Java Jazz Festival 2014

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Menteri Perdagangan mencoba alat musik yang dipamerkan di Paviliun Ditjen PEN Minister of Trade was trying out the musical instrument displayed at DGNED Pavilion

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Pada tahun ini, JJF menampilkan beberapa musisi dunia seperti

At this year, JJF brought together several musicians such as Jamie

Jamie Cullum, Natalie Cole, David Koze, dll. Sementara itu musisi

Cullum, Natalie Cole, David Koze, etc. On the other hand, Indonesian

Indonesia yang tampil antara lain Agnes Monica, Indra Lesmana,

musicians performed were Agnes Monica, Indra Lesmana, Addie MS,

Addie MS, Dwiki Dharmawan, Raisa, dll. JJF tahun ini berlangsung

Dwiki Dharmawan, Raisa, etc. JJF 2014 took place on February 28 to

pada tanggal 28 Februari – 2 Maret 2014 di Jakarta International

March 2, 2014 in Jakarta International Expo (JIExpo) Kemayoran and

Expo (JIExpo) Kemayoran dan merupakan penyelenggaraan yang

it was the 10th implementation since it first held in 2005. The support

ke-10 (sepuluh) kali sejak pertama diselenggarakan pada tahun 2005.

of the Ministry of Trade on the implementation of JJF 2014 is 7th

Dukungan Kementerian Perdagangan pada penyelenggaraan JJF

participation, namely through the pavilion of the Ministry of Trade.

2014 merupakan partisipasi untuk ke-7 (tujuh) kalinya, yaitu melalui Paviliun Kementerian Perdagangan. Paviliun Kementerian Perdagangan memiliki luas 100 m² yang

The pavilion of the Ministry of Trade occupied an area of 100 m²

menampilkan alat-alat musik tradisional maupun modern buatan

featuring traditional and modern musical instruments made in

Indonesia. Alat musik yang ditampilkan antara lain alat musik

Indonesia. Musical instrument shown included bamboo musical

bambu seperti biola dan terompet yang merupakan hasil inovasi

instruments such as violins and trumpets by Indonesian Bamboo

dari Indonesian Bamboo Community (IBC), piano kayu/orgel karya

Community (IBC), wood piano/organ by Prajawidya Instrumental,

Prajawidya Instrumental, drum karya Kyre Drum Indonesia, gitar

drum by Kyre Drum Indonesia, batik guitar by of GNB Produktama,

batik karya GNB Produktama, alat musik keramik karya Jatiwangi Art

ceramic musical instruments by Jatiwangi Art Factory, and cajon

Factory, dan alat musik perkusi cajon karya Koning Percussion.

percussion instruments by Koning percussion.

Jumlah pengunjung di Paviliun Kementerian Perdagangan selama

The number of visitors in the pavilion of the Ministry of Trade during

tiga hari pameran tercatat 5.246 orang. Produk-produk yang

the three-day exhibition was recorded 5,246 people. The products

ditampilkan di Paviliun Kementerian Perdagangan menarik minat

displayed in the pavilion of the Ministry of Trade were attracting the

para pengunjung festival maupun media nasional dan internasional.

festival visitors as well as national and international media. Overall,

Secara keseluruhan, paviliun Kementerian Perdagangan berhasil

the pavilion of the Ministry of Trade managed to obtain a transaction

memperoleh transaksi sebesar Rp 312,29 juta.

amounting to IDR 312.29 million.

Penganugerahan World Craft Council (WCC) Award of Excellence

Conferment of the World Craft Council (WCC) Award of Excellence

for Handicraft 2014

for Handicraft 2014

World Craft Council (WCC) Award of Excellence for Handicrafts

World Craft Council (WCC) Award of Excellence for Handicrafts 2014

2014 merupakan penghargaan bergengsi terhadap hasil karya

was a prestigious award for the work of the craftsmen that aimed to

para pengrajin yang bertujuan untuk mendorong para pengrajin

encourage the craftsmen in order to create an original and innovative


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Produk-produk Kerajinan Indonesia pada WWC Award 2014 Indonesian handycrafts on WCC Award 2014

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Penjurian WCC Award 2014 WCC 2014 Judging Process

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agar dapat menciptakan karya kerajinan tangan yang orisinal dan

work of handicrafts, so as to maintain the continuity of the cultural

inovatif, sehingga dapat menjaga keberlangsungan warisan budaya

heritage of each country. WCC Award of Excellence for Handicrafts is

dari tiap negara. Kegiatan WCC Award of Excellence for Handicrafts

a continuation of the UNESCO Award of Excellence for Handicrafts,

merupakan kelanjutan dari kegiatan UNESCO Award of Excellence for

which was implemented from 2001 to 2013.

Handicrafts, yang telah dilaksanakan sejak tahun 2001 hingga 2013. Di tahun 2014, Indonesia diberikan kepercayaan menjadi tuan rumah

In 2014, Indonesia was given the honor to host the WCC Award

penjurian WCC Award, di mana Dewan Kerajinan Nasional (Dekranas)

judging, in which the National Crafts Council (Dekranas), with

yang didukung oleh Kementerian Perdagangan akan bertindak

support by the Ministry of Trade, would act as a host of activities.

sebagai tuan rumah penyelenggaraan kegiatan. Karya-karya yang

The work of arts included in the WCC Award 2014 came from various

akan diikutsertakan pada WCC Award 2014 berasal dari berbagai

regions, including Southeast Asia, South Asia, West Asia and South

wilayah, meliputi Asia Tenggara, Asia Selatan, Asia Barat dan Pasifik

Pacific.

Selatan.

Launching WCC Award pada tanggal 22 April 2014 ditandai dengan

Launching WCC Award 2014 on April 22, 2014, was marked by

pemukulan alat musik perkusi yang dilakukan secara bersama-sama

percussion instruments thumping conducted jointly by the Vice

oleh Wakil Menteri Perdagangan, Ketua Harian Dekranas, dan Wakil

Minister of Trade, Daily Chairman Dekranas, and Vice President of

Presiden WCC wilayah Asia Pasifik.

WCC Asia Pacific region.

Penjurian WCC Award of Excellence for Handicrafts Program

The judging of WCC Award of Excellence for Handicrafts Programme

diselenggarakan pada tanggal 18-22 Agustus 2014. Pada tahun ini

was held on 18 to 22 August 2014. In this year, there were a total

terdapat total 235 formulir aplikasi produk yang didaftarkan dengan

of 235 products application forms listed with the category of

kategori kerajinan berbahan tekstil, serat alam, keramik, kayu, batu

handicrafts made of textiles, natural fibers, ceramics, wood, stone

dll. Produk-produk tersebut berasal dari empat sub region, yaitu Asia

etc. These products come from the four sub-regions: Southeast Asia,

Tenggara, Asia Selatan, Pasifik Selatan, dan Asia Barat.

South Asia, South Pacific, and West Asia. The WCC Award jury consists

Para juri WCC Award terdiri dari kalangan profesional dan pakar di

of professionals and experts in the field of handicraft products,

bidang produk kerajinan. Dari 253 produk yang telah didaftarkan, produk yang dinyatakan

From 253 products that had been registered, the products that were

memperoleh penghargaan dalam penjurian sebanyak 114 produk

declared to obtain the award in the judgement were 114 products

dengan rincian: South East Asia sebanyak 62 produk; South Asia

with details as follow, South East Asia with 62 products; South Asia

sebanyak 44 produk; South Pacific sebanyak 1 produk, dan West Asia

with 44 products; South Pacific with one product, and West Asia with

sebanyak 7 produk. Khusus untuk Indonesia terdapat 49 karya yang

7 products. Indonesia, itself, there 49 works that managed to get the

berhasil mendapatkan penghargaan dan menjadi negara peraih

award and became the winner of the most awarded winner.

award terbanyak.

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Diskusi pada acara peluncuran WCC Award 2014 Discussion at the Launch of the WCC Award 2014 Penjurian pada WCC Award 2014 Judging on the WCC Award 2014 Dirjen PEN mengamati produk peserta WCC Award 2014 Dir. Gen. NED examines the product participants of WCC Award 2014

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Kegiatan Pengembangan Merek (Rebranding)

Brand Development (Rebranding) Activity

Kegiatan Pengembangan Merek merupakan salah satu upaya

Brand Development activities is one of the efforts to increase product

peningkatan daya saing produk melalui penguatan atau

competitiveness through strengthening or developing brand of

pengembangan merek UKM sehingga merek tersebut mampu

SMEs so the brand would able to increase the selling and marketing

meningkatkan nilai jual dan pemasaran produk. Program

of products. Brand development program carried out for businesses

pengembangan merek dilakukan terhadap pelaku usaha yang

that have export potential, by improving brand definition, visual

mempunyai potensi ekspor antara lain melalui perbaikan definisi

forms, and way to communicate the brand to the targeted buyer as

merek, bentuk visual, serta bagaimana mengkomunikasikan merek

marketing development efforts.

kepada target pembeli sebagai upaya pengembangan pemasaran. Tujuan dari pelaksanaan Kegiatan Pengembangan Merek adalah untuk memberikan pemahaman kepada para pemangku

The purpose of the Brand Development is to provide insight to

kepentingan terhadap pentingnya pengembangan merek sebagai

stakeholders on the importance of brand development as part of

bagian dari upaya peningkatan daya saing dan nilai jual suatu

efforts to increase competitiveness and sales value of a product.

produk. Selain itu, kegiatan ini juga dimaksudkan untuk membantu

Moreover, this activity is also intended to help businessmen build

pelaku usaha membangun mereknya dalam bentuk penataan

the brand in the form of arrangement of brand identity (logo) and

identitas merek (logo) dan aplikasinya dalam bentuk materi promosi

its application in the form of promotional materials and product

dan kemasan produk.

packaging.

Kegiatan pengembangan merek telah dilaksanakan selama 4 (empat)

Brand development activities have been carried out for 4 (four) years

tahun dengan fokus pada pengembangan merek pelaku usaha

with a focus on businessmen brand development in the form of

berupa strategi merek dan penyempurnaan brand identity termasuk

brand strategy and improvement of brand identity including design

logo desain materi promosi, desain kemasan, desain website, yang

logos of promotion material, packaging design, website design,

dipandang sebagai salah satu upaya efektif dalam meningkatkan

which is seen as one of the effective measures to increase value

nilai tambah dan daya saing produk. Dari pelaksanaan workshop

added and product competitiveness. From the implementation

pengembangan desain, diketahui bahwa pelaku usaha Indonesia

of workshop design development, it is known that Indonesian

telah mampu menciptakan produk dengan kualitas dan desain yang

businessmen have been able to create products with quality and

baik. Namun demikian, sebagian besar dari pelaku usaha tersebut

good design. However, most of these businesses do not yet have

belum memiliki merek sendiri, atau sudah memiliki merek namun

their own brand or own brand but do not know how to position

belum mengetahui bagaimana memosisikan merek tersebut kepada

the brand to target consumers. From workshop of the brand

target konsumen. Dari kegiatan workshop pengembangan merek

development, has been selected 75 SMEs from different regions to be

tersebut, telah terseleksi sebanyak 75 UKM dari berbagai daerah yang

included in brand development facilities.

mendapatkan fasilitas pengembangan merek.


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Dalam mencapai tujuan peningkatan dan pengembangan

In order to reach the goals of export improvement and

ekspor yang menjadi prioritas Ditjen PEN, diperlukan

development prioritized by DGNED, it is necessary to involve

keterlibatan peran dari pihak-pihak lain baik dalam

other parties either domestic or overseas implemented

maupun luar negeri baik berupa kerjasama dengan instansi

through cooperation with government or private institutions.

pemerintah maupun swasta. Kerjasama dapat diwujudkan

This cooperation could be technical or non-technical such

melalui berbagai hal, baik yang bersifat teknis maupun non

as cooperation in export promotion, cooperation in export

teknis, antara lain dengan kerjasama di bidang promosi

product development, etc.

ekspor, kerjasama pengembangan produk ekspor, dan lainlain. Sepanjang tahun 2014 Ditjen PEN telah melakukan

During the year of 2014, DG NED had cooperated with other

kerjasama dengan beberapa pihak dan beberapa kegiatan

parties and conducted some activities to support the export

yang menunjang peningkatan kerjasama pengembangan

development cooperation as described below.

ekspor antara lain seperti yang disebutkan berikut ini. Penandatanganan Nota Kesepahaman dengan Trade

Signing of Memorandum of Understanding with the

Facilitation Office (TFO) Kanada

Trade Facilitation Office (TFO) Canada

Dirjen Pengembangan Ekspor Nasional dalam rangka misi

Director General of National Export Development in the

dagang ke Amerika Utara, berkesempatan menandatangani

framework of trade mission to North America had the

Memorandum of Understanding (MoU) dengan Trade

opportunity to sign a Memorandum of Understanding (MoU)

Facilitation Office (TFO) Kanada, di Montreal pada tanggal

with the Trade Facilitation Office (TFO) Canada, in Montreal

2 April 2014. TFO Kanada adalah lembaga nirlaba yang

on April 2, 2014. TFO Canada is a non-profit organization

dibentuk oleh Pemerintah Kanada dan berfungsi untuk

established by the Government of Canada and serves to

memberikan bantuan teknis kepada para pengusaha di

provide technical assistance to entrepreneurs in developing

negara-negara berkembang agar produk/jasa yang mereka

countries so that the products / services they produce can

hasilkan dapat memasuki pasar Kanada.

enter the Canadian market.

MoU kali ini lebih komprehensif karena meliputi seluruh

This newly signed MoU is more comprehensive than the

aspek yang diperlukan dalam rangka upaya peningkatan

one signed by NAFED in 2009, because it covers all the

ekspor yaitu pengembangan sumber daya manusia,

necessary aspects in an effort to increase exports such as the

pengembangan produk, pengembangan informasi dan

development of human resources, product development,

pasar.

and market information development.

Penandatanganan MoU disaksikan oleh Wakil Menteri

The signing of MoU was witnessed by Indonesian Vice

Perdagangan RI, Dubes RI untuk Kanada serta Konjen RI

Minister of Trade, the Indonesian Ambassador to Canada as

di Toronto dan Vancouver. Dengan ditandatanganinya

well as the Consul General in Toronto and Vancouver. With

MoU kali ini, diharapkan para pengusaha UKM Indonesia

the signing of this MoU, it is expected that Indonesian SMEs

dapat memperoleh informasi yang lebih komprehensif

businessmen can obtain more comprehensive information

dan memperoleh kesempatan melakukan promosi di

and obtain the opportunity to do promotion in Canada or

Kanada ataupun dapat melakukan interaksi dengan buyer

can interact with Canadian buyers who visit to Indonesia

Kanada yang diorganisir kedatangannya ke Indonesia oleh

which organized by TFO, so that they can gain a deeper

TFO, sehingga mereka dapat memperoleh pengetahuan

knowledge of the market in Canada and also the possibility

yang lebih dalam mengenai pasar di Kanada dan juga

of the market in the United States, which are geographically

kemungkinan pasar di Amerika Serikat, dimana yang secara

located adjacent to Canada.

geografis letaknya berbatasan dengan Kanada. Penandatanganan Joint Statement dengan Hong Kong

The signing of the Joint Statement with Hong Kong Trade

Trade Development Council (HKTDC)

Development Council (HKTDC)

Direktur Jenderal Pengembangan Ekspor Nasional bersama

Director General of National Export Development together

Deputy Executive Director Hong Kong Trade Development

with Deputy Executive Director of Hong Kong Trade

Council (HKTDC) menandatangani Joint Statement guna

Development Council (HKTDC) signed a Joint Statement in


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Penandatanganan kerjasama di TEI ke-29 Signing of cooperation at 29th TEI

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meningkatkan hubungan kerja sama antara Indonesia dengan Hong

order to improve cooperation between Indonesia and Hong Kong.

Kong. Joint Statement ini merupakan pengembangan dari kerja sama

This Joint Statement was the development of cooperation that listed

yang tercantum dalam MoU di bidang promosi perdagangan yang

in the MoU in the field of promotion of trade that had been signed

telah ditandatangani sebelumnya (pada 20 Februari 2012) dengan

earlier (on February 20, 2012) with some improvements related to

menambahkan beberapa hal terkait implementasi poin-poin kerja

the implementation of the points of cooperation that were made by

sama yang dilakukan oleh kedua belah pihak.

both sides.

Penandatanganan Joint Statement berlangsung di Hong Kong

The signing of the Joint Statement took place in Hong Kong and

dan mulai berlaku sejak tanggal 28 April 2014 hingga tahun 2015.

came into effect from April 28, 2014 until 2015. The contents of

Adapun isi dari Joint Statement berkenaan dengan penegasan

the Joint Statement were regarding the reaffirmation of the target

kembali target industri yang akan dipromosikan, namun tidak

industries that would be promoted, but not limited to the field of

terbatas pada bidang seni dekoratif dan kerajinan, peralatan rumah

decorative arts and crafts, housewares, furniture, decorations and

tangga, mebel, dekorasi dan produk inovatif lainnya, mainan anak

other innovative products, toys and other game equipment, gems

dan alat permainan lainnya, permata dan perhiasan, garmen dan

and jewelry, garments and textiles, fashion and accessories, food, tea

tekstil, fashion dan aksesoris, makanan, teh dan alat tulis.

and stationeries.

Untuk meningkatkan manfaat dari Joint Statement tersebut,

To increase the benefits of the Joint Statement, HKTDC provided

HKTDC menyediakan paket promosi online selama 12 bulan bagi

online promotional package for 12 months for the 200 potential

200 perusahaan Indonesia yang potensial. Apabila kuota tersebut

Indonesian companies. If the quota had been met in 2014, then in

telah terpenuhi pada tahun 2014, maka pada tahun 2015 akan

2015, HKTDC would grant additional promotional packages online

diberikan tambahan paket promosi online bagi 300 perusahaan

for the next 300 Indonesian companies. Those Indonesian companies

Indonesia berikutnya. Perusahaan Indonesia tersebut akan terdaftar

would be listed on the “Indonesian Supplier Zone” published in

pada “Indonesian Supplier Zone” yang dimuat dalam www.

www.hktdc.com. As a follow-up to the signing as well as one of the

hktdc.com. Sebagai tindak lanjut dari penandatanganan tersebut

early implementation in the fields of trade promotion, DG PEN had

sekaligus sebagai salah satu implementasi awal di bidang promosi

submitted the company profile of 200 companies of Indonesia to the

perdagangan, Ditjen PEN telah menyerahkan company profile dari

HKTDC to be loaded in the HKTDC website.

200 perusahaan Indonesia kepada HKTDC untuk dimuat dalam website HKTDC.

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Dirjen PEN dan Chairman of JEDCO melakukan penandatanganan Joint Statement Dir. Gen NED and Chairman of JEDCO signed a Joint Statement

3, 4

Dirjen PEN dan Dirjen ALGEX melakukan penandatanganan Joint Statement Dir. Gen NED dan Dir.GEN of ALGEX signed a Joint Statement

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Penandatanganan Joint Statement dengan National Agency

Signing of the Joint Statement with National Agency for Foreign

for Foreign Promotion (ALGEX), Aljazair dan Jordan Enterprise

Promotion (ALGEX), Algeria and Jordan Enterprise Development

Development Corporation (JEDCO), Yordania

Corporation (JEDCO), Jordan

Dalam rangkaian kegiatan misi dagang ke Yordania dan Aljazair,

Within series of activities at trade missions to Jordan and Algeria,

Dirjen PEN berkesempatan melakukan penandatanganan Joint

the Director General of DG NED had the opportunity to sign a Joint

Statement dengan perwakilan dari institusi mitra di masing-masing

Statement with representatives of partner institutions in each

negara, dalam hal ini National Agency for Foreign Promotion

country, in this case, the National Agency for Foreign Promotion

(ALGEX) Aljazair pada tanggal 30 Mei 2014 dan Jordan Enterprise

(ALGEX) Algeria on 30 May 2014 and the Jordan Enterprise

Development Corporation (JEDCO) Yordania pada tanggal 2

Development Corporation (JEDCO) Jordan on June 2, 2014. The

Juni 2014. Pertemuan dan penandatanganan Joint Statement

meeting and signing of the Joint Statement between DG NED with

antara Ditjen PEN dengan kedua instansi dimaksudkan dalam

both institutions meant in the context of information exchange

konteks pertukaran informasi dan implementasi kegiatan promosi

and implementation of trade promotion activities between the two

perdagangan antara kedua negara.

countries.

Pada kesempatan pertemuan dengan pihak ALGEX, Dirjen PEN

On the occasion of a meeting with the ALGEX, Director General of

mengemukakan bahwa Aljazair merupakan mitra dagang penting

DG NED pointed out that Algeria is an important trading partner of

Indonesia mengingat Aljazair memiliki posisi yang sangat strategis

Indonesia in view of Algeria has a very strategic position in North

di Afrika Utara. Melalui Aljazair, Indonesia dapat memasarkan produk

Africa. Through Algeria, Indonesia can market products to several

ke beberapa negara seperti Libya, Maroko, dan Tunisia. Indonesia

countries such as Libya, Morocco, and Tunisia. Indonesia has the

memiliki peluang ekspor ke Aljazair di bidang jasa konstruksi,

opportunity to export to Algeria in the field of construction, building

produk material bangunan, dan produk-produk lainnya. Sementara

materials products, and other products. Meanwhile, Director General

itu, Direktur Jenderal ALGEX menyambut positif pelaksanaan misi

of ALGEX responded positively to the implementation of trade

dagang dan upaya fasilitasi untuk mempertemukan para pelaku

missions and facilitating efforts to bring together businessmen of

usaha kedua negara.

both countries.

Sementara itu, pada kunjungan ke Yordania, Dirjen PEN

Meanwhile, on the visit to Jordan, Director General of PEN took time

menyempatkan melakukan peninjauan ke lokasi rencana pendirian

to conduct a review into the location of the planned establishment of

Pusat Distribusi Produk Indonesia (PDPI) di Aqaba Special Economic

Indonesian Product Distribution Center (PDPI) in the Aqaba Special

Zone.

Economic Zone.


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Dirjen PEN dan Deputy Executive Director HKTDC melakukan penandatanganan Joint Statement Dir. Gen NED and Deputy Executive Director of HKTDC signed a Joint Statement

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Penandatanganan Nota Kesepahaman antara Kementerian Perdagangan dengan KADIN Indonesia Signing of Memorandum of Understanding between Ministry of Trade and Indonesia Chamber of Commerce

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Penandatanganan Statement of Cooperation on Trade Promotion

Signing of Statement of Cooperation on Trade Promotion with

dengan Import Promotion Desk (IPD) Jerman

Import Promotion Desk (IPD) Germany

Pada tanggal 8 Oktober 2014, dilaksanakan penandatanganan

On October 8, 2014, held the signing of the Statement of

Statement of Cooperation on Trade Promotion antara Ditjen PEN

Cooperation on Trade Promotion between DG NED with Import

dengan Import Promotion Desk (IPD) Jerman di sela-sela pelaksanaan

Promotion Desk (IPD) Germany on the sidelines of the 29th Trade

Trade Expo Indonesia ke-29 tahun 2014. Penandatanganan tersebut

Expo Indonesia 2014. The signing was witnessed by the Minister

disaksikan oleh Menteri Perdagangan dan Kepala Divisi Ekonomi

of Trade and Head of Economic Division Embassy of Germany to

Kedutaan Jerman untuk Indonesia. Cakupan kerjasama antara Ditjen

Indonesia. The scope of cooperation between the DG NED and the

PEN dan IPD adalah untuk mendorong ekspor dengan fokus pada 3

IPD was to encourage exports with a focus on three (3) groups of

(tiga) kelompok produk, yaitu natural ingredients for food, pharma

products, namely natural ingredients for food, pharma and cosmetics;

and cosmetics; fresh fuit and vegetables; serta tropical timber asal

fresh fuit and vegetables; and tropical timber from Indonesia into the

Indonesia ke pasar Jerman.

German market.

Indonesia merupakan salah satu dari 5 (lima) negara yang ditetapkan

Indonesia is one of 5 (five) countries that were set by IPD, including

IPD, termasuk Peru, Mesir, Nepal, dan Kyrgystan, sebagai targeted

Peru, Egypt, Nepal, and Kyrgyzstan, as targeted counterparts in its

counterparts dalam pemberian fasilitasi promosi perdagangan

main trade promotion facilitation. IPD comprehensively connect or

utamanya. IPD secara komprehensif menghubungkan atau

reconcile Indonesian exporters with importers in Germany so it can

mempertemukan antara eksportir Indonesia dengan importir

produce a lucrative trade contracts between both parties. With the

di Jerman sehingga dapat dihasilkan sebuah kontrak dagang

signing of this cooperation, Indonesia became the first country IPD

yang menguntungkan di antara kedua belah pihak. Dengan

counterpart in the Southeast Asia region.

ditandatanganinya kerjasama ini, Indonesia menjadi negara

counterpart IPD pertama di wilayah Asia Tenggara.

64

Dalam kerjasama dengan Ditjen PEN, IPD juga menawarkan bentuk

In cooperation with the DG NED, IPD also offered a new form

fasilitasi baru berupa fasilitasi penyelenggaraan business matching

of facilitation in the form of facilitating the implementation of

dengan buyer potensial, kunjungan ke perusahaan-perusahaan

business matching with potential buyers, visits to related companies

terkait (company visit), serta study tour gratis bagi perusahaan-

(company visit), as well as free study tour for Indonesian companies

perusahaan Indonesia yang mengikuti pameran dagang khususnya

that participate in the trade fairs in Germany and in member

di Jerman maupun di negara-negara anggota Uni Eropa. Setelah

countries of the European Union. After the signing of the cooperation

penandatanganan naskah kerjasama, Dirjen PEN juga menyampaikan

agreement, the Director General of DG NED also expressed the

harapan agar kerjasama ini menjadi instrumen efektif bagi pelaku

optimism that this cooperation would be an effective instrument for

usaha Indonesia yang berkeinginan membangun bisnis dengan

the Indonesian business people who wish to build a business with

importir Jerman.

German importers.


Aktivasi Kerjasama Pengembangan Ekspor

Activation of Export Development Cooperation

Pada tahun 2014, Ditjen PEN melalui Direktorat Kerjasama

In 2014, DG NED through Directorate of Export Development

Pengembangan Ekspor telah mengadakan kegiatan aktivasi

Cooperation has organized several activations of export

kerjasama-kerjasama yang telah disepakati sebelumnya. Beberapa

development cooperations that had been agreed. Some of the

kegiatan aktivasi kerjasama yang diselenggarakan antara lain:

activation of cooperation activities that organized include:

1.

1.

Aktivasi kerjasama pengembangan ekspor sebagai tindak (IWAPI) dilaksanakan di 2 (dua) daerah, yakni di Makassar

(IWAPI) conducted in 2 (two) regions, namely in Makassar and

dan Yogyakarta. Kegiatan ini bertujuan untuk meningkatkan

Yogyakarta. This activity aimed to increase knowledge of the

wawasan para perempuan pengusaha dalam rangka

women entrepreneurs in order to develop themselves and

mengembangkan diri dan usahanya serta meningkatkan daya

their business and improve their competitiveness to face the

saing produknya dalam menghadapi pasar Internasional. Dalam

international market. In practice, the activation of cooperation

pelaksanaannya, aktivasi kerjasama Ditjen PEN dengan IWAPI

between DG NED and IWAPI also synergized with the

ini juga disinergikan dengan program kerjasama yang telah

cooperation programs that had been carried out between DG

dilakukan antara Ditjen PEN dengan PT. Bank Mandiri (persero)

NED with PT. Bank Mandiri (Persero) and PT. Export Insurance

Aktivasi kerjasama pengembangan ekspor sebagai tindak lanjut

Indonesia (Persero). 2.

up of cooperation with Indonesian Chamber of Commerce

daerah, yakni Palangkaraya, Bengkulu, Kendari, dan Mataram.

(KADIN) carried out in 4 (four) regions, namely Palangkaraya,

Tujuan kegiatan adalah untuk meningkatkan pengetahuan dan

Bengkulu, Kendari, and Mataram. Its objective was to increase

wawasan bagi para pelaku usaha berorientasi ekspor agar dapat

knowledge and insight for export-oriented businesses to be

lebih berperan dalam kegiatan usaha. Selain itu, diharapkan

more involved in business activities. In addition, the expected

perwakilan stakeholders baik publik ataupun swasta dapat

good representatives of public and private stakeholders can be

lebih terkoordinasi dalam melakukan pembinaan UKM dan

more coordinated in fostering SMEs and promote the potential


of the region. 3.

of cooperation with TFO Canada. This event was held for 1 (one)

selama 1 (satu) hari dengan agenda kegiatan meliputi seminar

day on October 7, 2014 at Cendana Meeting Room, Alana, with

bertema “Exporting to Canada“ yang diselenggarakan pada

an agenda of activities includung a seminar entitled “Exporting

tanggal 7 Oktober 2014 di Cendana Meeting Room, Hotel

to Canada” and company visit to PT. Sekar Bumi (Finna Group)

Alana, dan kunjungan perusahaan ke PT. Sekar Bumi (Finna

on the same day. The aim of this seminar was to increase

Group) pada hari yang sama. Tujuan yang ingin dicapai melalui

knowledge of the exporter and develop products/services of

seminar ini adalah peningkatan pengetahuan eksportir dan

Indonesian exports to Canada through the introduction of the

melalui pengenalan pasar Kanada secara lebih menyeluruh.

Canadian market more thoroughly. 4.

Activation of export development cooperation as a follow-up

Aktivasi kerjasama pengembangan ekspor sebagai tindak

of cooperation with HKTDC. The event was held in Surabaya on

lanjut kerjasama dengan HKTDC. Kegiatan ini dilaksanakan di

November 27, 2014. The scope of cooperation was to provide

Surabaya pada tanggal 27 November 2014. Salah satu ruang

guidance to businessmen in the region in developing their

lingkupnya adalah melakukan pembinaan kepada pelaku usaha

business and the provision of promotional packages online at

di daerah dalam mengembangkan usahanya dan penyediaan paket promosi online di website HKTDC. 5.

Activation of export development cooperation as a follow-up

kerja sama dengan TFO Kanada. Kegiatan ini diselenggarakan

mengembangkan produk/jasa ekspor Indonesia ke Kanada 4.

Activation of export development cooperation as a follow-

kerjasama dengan KADIN Indonesia dilaksanakan di 4 (empat)

mempromosikan potensi daerah. 3.

Activation of export development cooperation as a follow-

up of cooperation with Indonesia Businesswoman Association

dan PT. Asuransi Ekspor Indonesia (persero). 2.

1.

lanjut kerjasama dengan Ikatan Wanita Pengusaha Indonesia

HKTDC website. 5.

Activation of export development cooperation as a follow-up of


cooperation with SIPPO and CBI. The event was held in Medan

kerja sama dengan SIPPO dan CBI. Kegiatan ini dilaksanakan di

on 27 November, 2014.

Medan pada tanggal 27 November 2014.


65

66


Pelayanan Informasi Pasar Ekspor

Export Market Information Service

Dalam rangka meningkatkan peran Kementerian

In order to improve the role of Ministry of Trade c.q. DG

Perdagangan c.q. Ditjen PEN sebagai penyedia informasi

NED as a provider of trade information for business society

perdagangan bagi para pelaku usaha terutama para eksportir

specifically Indonesian exporters and potential exporters, in

maupun calon eksportir Indonesia, pada tahun 2014 Ditjen

2014 DGNED set two kinds of information:

PEN menyusun 2 (dua) jenis informasi, yaitu: 1. Market Brief

1. Market Brief

Informasi yang tertuang dalam laporan ringkas pasar tujuan

The information contained in the brief report of export

ekspor ini adalah mengenai kondisi pasar tujuan ekspor serta

markets are the market destination conditition, potency,

potensi, segmentasi, peluang, selera & perilaku konsumen,

segmentation, opportunities, consumer preference and

peraturan ekspor – impor dan juga hambatan-hambatan

behavior as well as export-import regulations and barriers

yang mungkin akan dihadapi para eksportir Indonesia dalam

that could be challenging the Indonesian exporters in order

memasuki pasar tujuan ekspor tersebut. Kajian Market Brief

to enter the market. This market brief is composed based on

disusun berdasarkan desk research. Pada tahun 2014, Ditjen

a desk research. In 2014, DG NED compiled brief report of 12

PEN telah melakukan penyusunan sebanyak 12 laporan

export markets, namely, the United States, Chile, Argentina,

ringkas pasar tujuan ekspor, yaitu untuk pasar Amerika

Ukraine, Britain, Russia, Egypt, the United Arab Emirates (UAE),

Serikat, Chile, Argentina, Ukraina, Inggris, Rusia, Mesir,

Kenya, Australia, the Philippines, and India.

Persatuan Emirat Arab (PEA), Kenya, Australia, Filipina, dan India. 2. Market Intelligence

2. Market Intelligence

Kegiatan ini merupakan pengamatan langsung terhadap

Market intelligence is an activity of directly observing the

pasar produk potensial, segmen pasar, strategi pesaing,

markets of potential products, market segmentation and

dengan melihat kondisi negara target pasar untuk melakukan

competitor’s strategy of a country in which Indonesian export

kegiatan penetrasi pasar produk Indonesia. Hasil Market

products could penetrate the market. The result of market

Intelligence akan didiseminasikan secara on-line dan off-line

intelligence will be disseminated both online and offline in

agar dapat diketahui oleh pelaku usaha.

order to be noticed by the business society.

Kegiatan ini juga bertujuan untuk pengkoordinasian

This activity is also aimed as a means for coordinating and

dan pembinaan di bidang pengembangan ekspor dan

supervising functions in the field of export development

memberikan informasi yang dibutuhkan dunia usaha

as well as providing information needed by the business

khususnya mengetahui potensi dan segala aspeknya tentang

society specifically in terms of Indonesian potential products

produk terkait terutama produk dari Indonesia.

including the related aspects.

Pada tahun 2014, Ditjen PEN telah melakukan sebanyak 12

In 2014, DG NED conducted a total of 12 market observation

kegiatan pengamatan pasar ke sejumlah negara sebagai

activities to the following countries, such as Bulgaria, Turkey,

berikut Bulgaria, Turki, Kolombia, Brazil, Rusia, Peru,

Colombia, Brazil, Russia, Peru, Kazakhstan, Saudi Arabia, South

Kazakhstan, Saudi Arabia, Afrika Selatan, Persatuan Emirat

Africa, the United Arab Emirates, Taiwan, and Hong Kong.

Arab, Taiwan, dan Hongkong. Hasil market intelligence

Results of market intelligence will be disseminated to the

tersebut akan disebarluaskan kepada para pelaku usaha

businessmen by online or offline (in the form of seminar).

secara daring (online) maupun luring (dalam bentuk kegiatan diseminasi).

Pelayanan Customer Service Centre

Customer Service Center

Customer Service Center (CSC) merupakan salah satu kegiatan

Customer Service Center or CSC is one of DGNED’s integrated

pelayanan prima dan terpadu yang diberikan Ditjen PEN

excellent services for the business society. CSC is aimed to

kepada dunia usaha. CSC bertujuan untuk memanfaatkan

optimize the buyer visits to Indonesia, thus these visits will be

secara optimal kunjungan buyer ke Indonesia, sehingga

more efficient in making a business contact with Indonesian


67

1 1, 2

3, 4, 5

Dirjen PEN memberikan sambutan pada peresmian CSC Dir.Gen. NED gave speech at CSC Launching Event Dirjen PEN meninjau produk yang dipamerkan di Pameran Perdagangan Tetap CSC Dir. Gen. NED observing products that were exhibited in Permanent Trade Display CSC

4 2

5 3

kunjungan buyer tersebut lebih efisien dalam menghasilkan kontak

exporters. The CSC services to the buyers are starting from airport

dagang dengan eksportir Indonesia. Pelayanan CSC kepada buyer

pick-up service to company visit arrangement.

dilakukan mulai dari penjemputan di bandara hingga mengatur kunjungan langsung ke perusahaan (company visit).

Pelayanan Permintaan Hubungan Dagang (Trade Inquiry)

Trade Inquiry Services

Tuntutan pembeli luar negeri yang mencari produk Indonesia

Demands coming from overseas buyers looking for Indonesian

semakin besar, sehingga diperlukan peningkatan pelayanan

products are becoming greater than before; thus it is necessary to

informasi terutama dalam hal sumber data/informasi.

improve the quality of information services specifically in terms of

Pengembangan sistem informasi diorientasikan untuk memberikan

data or information sources. The development of information system

pelayanan informasi ekspor kepada dunia usaha secara cepat, baik

is oriented to provide the business society with export information

di dalam maupun di luar negeri. Terkait dengan hal tersebut, telah

either in domestic or overseas. Regarding that matter, DGNED has

dioperasikan aplikasi program otomatisasi secara terintegrasi untuk

operated an integrated automatic application program in order to

pemberian informasi hubungan dagang, yang juga dapat digunakan

provide the trade information that could be used by the users in

oleh pengguna di Ditjen PEN dan di seluruh perwakilan perdagangan

DGNED environment as well as all Indonesian trade representatives

RI di luar negeri (Atdag & ITPC).

overseas (Trade Attachés and ITPCs).

Tujuan pelayanan inquiries adalah untuk memberikan layanan

The aims of inquiry services are to provide the importers or potential

informasi hubungan dagang dari importir/calon pembeli luar negeri

foreign buyers interested in Indonesian export products with trade

yang berminat dengan produk ekspor Indonesia serta melayani

information as well as to serve the Indonesian exporters asking for

permintaan informasi dari eksportir dalam negeri terkait dengan

information regarding the buyers and export promotion of their

informasi pembeli dan promosi ekspor bagi produk masing- masing

products.

perusahaan.

68

Pada tahun 2014, Ditjen PEN Kementerian Perdagangan memperoleh

In 2014, the DG NED received 11,497 trade inquiries. Acquisition of

inquiry sebanyak 11.497 inquiries. Perolehan inquiry tahun 2014

inquiry in 2014 could be divided into 3 (three) categories according

dibagi menjadi 3 (tiga) kategori menurut asal perolehannya yaitu

to the origin of the acquisition as follow. 6,461 or 56% of inquiries

sebanyak 6.461 inquiries atau 56% diperoleh dari kegiatan promosi

were obtained from promotional activities carried out by the DG NED

yang dilakukan oleh Ditjen PEN baik di dalam maupun di luar

both domestic and overseas; 2,500 inquiries (22%) were obtained

negeri; 2.500 inquiries (22%) diperoleh dari ITPC; dan sebanyak 2.536

from ITPC; and as many as 2,536 inquiries (22%) were obtained from

inquiries (22%) didapatkan dari aplikasi pelayanan inquiry di CSC.

the inquiry service application in CSC.

Permintaan hubungan dagang yang diterima dari berbagai calon

Trade relations inquiries received from many potential buyers then

pembeli potensial ini kemudian akan diteruskan kepada pelaku

would be forwarded to the Indonesian businessmen to be followed


usaha Indonesia untuk ditindaklanjuti melalui berbagai media,

up through various media, including the Membership Service,

diantaranya Membership Service, yakni sebuah sistem yang

a system built by the Ministry of Trade to facilitate Indonesian

dibangun oleh Kementerian Perdagangan untuk memfasilitasi pelaku

businesses to obtain up-to-date information relating to exports,

usaha Indonesia memperoleh informasi terkini berkaitan dengan

including trade relations requests. In addition, the demand for trade

ekspor, termasuk di dalamnya permintaan hubungan dagang. Selain

relations is also extended to associations of businesses and related

itu, permintaan hubungan dagang tersebut juga disampaikan

institutions.

kepada asosiasi-asosiasi pelaku usaha serta instansi terkait.

Komposisi Perolehan Inquiry Ditjen PEN Composition of DGNED’s Inquiry Earnings Komposisi Perolehan Inquiry Ditjen PEN Composition of DGNED’s Inquiry Earnings

Layanan Konsultasi Bisnis

Business Consultation Service

Selama tahun 2014, tercatat sebanyak 195 kunjungan ke CSC dari

During 2014, there were 195 visits to CSC from various regions

berbagai daerah untuk keperluan konsultasi bisnis. Pengunjung

for the purposes of business consulting. Visitors were the export

merupakan perusahaan eksportir dan calon eksportir berbagai jenis

companies and potential exporters of various kinds of products,

produk, diantaranya produk-produk kulit, pakaian jadi, rokok kretek

including leather products, apparel, cigarettes and filters, electronics,

dan filter, elektronik, produk kayu olahan (MDF Sheet), karet alam,

processed wood products (MDF Sheet), natural rubber, gum rosin,

gum rosin, gula aren organik, minerba bio diesel, kerupuk udang

organic palm sugar, bio-diesel and coal, crackers shrimp and drugs,

dan obat-obatan, kopi, teh, coklat dan furnitur. Seluruh pengunjung

coffee, tea, chocolate and furniture. All visitors intended to market

berkeinginan untuk memasarkan produk ke pasar internasional,

their products to the international market. The visitors also wanted

di samping keperluan tersebut, terdapat pula keinginan untuk

to get information on trade fairs and market information for specific

mendapatkan informasi tentang pameran dagang dan informasi

products.

pasar untuk produk tertentu.

Business Matching

Business Matching

Selain layanan Konsultasi Bisnis, CSC juga melayani permintaan

Besides Business Consulting services, CSC also serves Business

Business Matching, terutama dari buyer potensial yang berkunjung

Matching requests, especially from potential buyers who visited CSC.

ke CSC. Selama tahun 2014, telah dilakukan pelayanan Business

During 2014, CSC had conducted Business Matching services to 45

Matching kepada 45 buyer mancanegara yang ingin menjadikan

international buyers who intended to make Indonesian business

pelaku usaha Indonesia sebagai mitra bisnisnya.

people as business partners.

Permanent Trade Display (PTD)

Permanent Trade Display (PTD)

Selain layanan konsultasi bisnis dan business matching, CSC juga

In addition to business consulting services and business matching,

menyediakan area untuk memamerkan produk-produk ekspor

CSC also provides an area to display products of Indonesia’s main

unggulan Indonesia yang diproduksi oleh berbagai perusahaan.

exports which have been produced by various companies. During

Selama tahun 2014, tercatat telah ditampilkan produk-produk dari 46

2014, CSC had been displayed the products from 46 companies.

perusahaan.


69

70


1

2

1

Sambutan Ketua Alumni pada acara Temu Alumni PPEI 2014 Speech from the Chairman of the Alumni at the Alumni IETC Meeting 2014

2

Temu Alumni PPEI 2014 The Alumni IETC Meeting 2014

3

Sosialisasi Evaluasi Pelatihan di Batam Socialization of Training Evaluation in Batam

3

Pengembangan Kapasitas Pelaku Ekspor melalui Pendidikan dan Pelatihan

Capacity Building of Indonesian Exporters through Education and Training

Salah satu tugas utama Ditjen PEN melalui Balai Besar Pendidikan

One of DGNED’s main duties through Indonesian Export

dan Pelatihan Ekspor Indonesia (BBPPEI) adalah menerjemahkan

Training Center (IETC) is translating the prioritized activities in

prioritas kegiatan di bidang pembangunan kapasitas (capacity

the field of capacity building and society education by focusing

building) dan pendidikan masyarakat dengan memfokuskan

on quality development and improvement of human resources

diri pada pengembangan dan peningkatan mutu Sumber Daya

specifically in international trade sectors.

Manusia (SDM) bagi kalangan dunia usaha di sektor perdagangan internasional. Kegiatan pendidikan dan pelatihan ekspor yang diadakan

Activities of export education and training conducted by

oleh Ditjen PEN melalui Balai Besar PPEI dapat dikelompokkan

DGNED through IETC are classified into 7 (seven) training fields:

ke dalam 7 (tujuh) bidang pelatihan yaitu Perdagangan

International Trade; Product Development; Export Financing

Internasional, Pengembangan Produk, Pembiayaan dan

and Payment; Export Promotion & Communication; Export

Pembayaran Ekspor, Promosi/Komunikasi Ekspor, Strategi

Marketing Strategy; Quality Management; and Distributor

Pemasaran Ekspor, Manajemen Mutu, dan Pemilihan Distributor.

Selection.

Untuk meningkatkan efektifitas penyerapan materi yang

In order to improve the effectivity of learning materials,

diajarkan, maka pelaksanaannya dilakukan melalui metode tatap

various methods are implemented such as in-class activity,

muka di kelas dan pembelajaran jarak jauh (Distance Learning)

distance learning (via video conference), practice in class (using

melalui Video Conference, dan juga melalui praktek di kelas

internet), export simulation, practice in laboratory, and field

melalui internet, simulasi ekspor, praktek di laboratorium dan

study (company visit). Forms of training are regular training,

observasi lapangan/kunjungan keperusahaan (field study).

contractual (self-financed) training, and segmented training

Sedangkan penyelenggaraan pelatihan dilakukan melalui

taking place in IETC building or other places.

pelatihan reguler, pelatihan kontraktual/swadana dan segmented

training baik yang dilaksanakan di gedung BBPPEI maupun kerjasama dengan pihak lain. Sepanjang tahun 2014, Ditjen PEN melalui BBPPEI telah

During 2014, DG NED through IETC has implemented a training

melaksanakan program pelatihan sebanyak 119 (seratus sembilan

program a total of 119 (one hundred and nineteen) classes

belas) angkatan dengan total jumlah peserta 4.615 (empat ribu

with total number of participants was 4,615 (four thousand six

enam ratus lima belas) orang.

hundred and fifteen) people.

Komposisi Perolehan Inquiry Ditjen PEN Composition of DGNED’s Inquiry Earnings Komposisi Perolehan Inquiry Ditjen PEN Composition of DGNED’s Inquiry Earnings


71

Penutup

Closing

Sepanjang tahun 2014 telah dilaksanakan berbagai program dan kegiatan pengembangan ekspor terpadu

During the year of 2014, DGNED has conducted various programs and integrated export development activities

Ditjen Pengembangan Ekspor Nasional yang memiliki tugas

Directorate General of National Export Development tasked

pengkoordinasian dan pembinaan di bidang pengembangan

with responsibilities in coordinating and supervising in the

ekspor nasional, telah melaksanakan program dan

field of national export development has conducted several

kegiatan pengembangan ekspor terpadu yang meliputi:

programs and integrated export development activities

peningkatan pelayanan informasi ekspor kepada dunia

such as: improving export information services to business

usaha, mengintensifkan kegiatan promosi produk Indonesia

society; intensifying Indonesian products promotion overseas

di luar negeri dengan mengikutsertakan dunia usaha secara

by actively facilitating the Indonesian entrepreneurs in

aktif dalam pameran dagang internasional (trade fair),

international trade fairs; managing trade missions and

mengirimkan misi dagang dan investasi ke target-target pasar,

investment to targeted markets; holding workshops and

mengadakan kegiatan workshop/pelatihan pengembangan

trainings of product development; and organizing an

produk, dan menyelenggarakan pameran produk ekspor

international trade fair domestically. In addition, DGNED

di dalam negeri. Demikian pula pemberian bimbingan dan

has conducted other related activities such as: providing

konsultasi ekspor kepada pengusaha UKM, mendorong

export supervision and consultancy; boosting the quality

peningkatan kualitas, desain produk ekspor dengan bantuan

improvement; improving the export product design by

tenaga ahli, meningkatkan permintaan hubungan dagang

asking the experts; increasing the inquiries; supporting the

(inquiry) kepada dunia usaha, mendorong pengembangan

development of marketing networks and cooperation in

jaringan dan kerjasama pemasaran di luar negeri, serta

overseas; and export trainings.

kegiatan pelatihan ekspor.

Pelaksanaan Program pengembangan ekspor tersebut sedikit banyak telah memberikan kontribusi positif bagi upaya peningkatan ekspor non migas

The executions of export development programs have positively contributed to nonoil-and-gas export improvement efforts Although the outcomes are not optimum yet, the executions

Meskipun hasil yang dicapai belum optimal, namun

of export development programs more or less have positively

pelaksanaan program pengembangan ekspor tersebut sedikit

contributed to non-oil-and-gas export improvement efforts.

banyak telah memberikan kontribusi positif bagi upaya

It is reflected on the results of promotion activities; acquired

peningkatan ekspor non migas. Hal ini antara lain tercermin

inquiries; enacted several Memorandums of Understanding

dari hasil penyelenggaraan kegiatan promosi, perolehan

with related parties; and enthusiasm of business society

inquiries, terwujudnya kerjasama (Naskah Kesepahaman/

in participating in several product development activities.

MoU) antara berbagai pihak terkait, dan antusiasme

Moreover, it is also reflected on the increase of export

dunia usaha dalam berpartisipasi pada sejumlah kegiatan

information flows to business society as well as Indonesian

pengembangan produk. Demikian pula, meningkatnya arus

product information to foreign buyers.

informasi ekspor kepada dunia usaha dan informasi produk Indonesia kepada pembeli luar negeri.

72


Optimalisasi kelembagaan sekaligus mempertajam prioritas program dipandang perlu dalam menghadapi tantangan yang semakin berat

Institutional optimization and prioritized program enhancement are necessary in order to face the greater challenges

Sejalan dengan upaya peningkatan ekspor non migas, dan

In line with the efforts of non-oil-and-gas export development

memperhatikan tantangan global yang semakin berat, maka

and consideration of the greater global challenges, in 2014

pada tahun 2014 Ditjen PEN memandang perlu melakukan

DGNED has taken into account the importance of institutional

optimalisasi kelembagaan sekaligus mempertajam prioritas

optimization as well as prioritized program enhancement.

program. Dalam hubungan ini, lingkup kegiatan yang telah

Related to those matters, DGNED’s activities either current

dan akan ditingkatkan mencakup Pengembangan Produk

or future include Product Development to increase the

guna meningkatkan daya saing global; Pengembangan

global competitiveness; Market Development; Export

Pasar; Promosi Ekspor, Pelatihan Ekspor, serta Peningkatan

Promotion; and Export Training as well as Information Service

Pelayanan Informasi, di samping kegiatan penunjang yang

Improvement and other supporting activities.

diperlukan.

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Atase Perdagangan & Indonesian Trade Promotion Center (ITPC) Trade Attaches & ITPC 1. AUSTRALIA - CANBERRA Indonesian Commercial Attache Indonesia Embassy. 8 Darwin Avenue. yarralumia A.C.T 2600 Canberra - Australia Phone : (61-2) 62508654 Fax : (61-2) 62730757 Website : www.kbri-canberra.org.au

11. FRANCE - PARIS Indonesian Commercial Attache Indonesian Embassy 47-49. Rue Cortambert 75116 Paris - France Phone : (33-1) 45030760 (418). 45044872 Fax : (33-1) 45045032. 40727063 Website : www.amb-indonesie.fr

20. ITALY - MILAN Indonesian Trade Promotion Center (ITPC) via vittor Pisani. 8 - 6 Piano 20124 Milano (MI) - Italia Indonesian Trade Promotion Center (ITCP) Milan. Italy Phone : +39 02 3659 8182 Fax : +39 02 3659 8191 Website : www.itpcmilan.com

2. AUSTRALIA - SYDNEY Indonesian Trade Promotion Center (ITPC) 60 Pitt Street Level 2nd Sydney Phone : (61-2) 925.28783 Fax : (61-2) 925.28784 Website : www.itpcsydney.com

12. FRANCE - LYON Indonesian Trade Promotion Center (ITPC) L’ European - 19 bld Euge ne Deruelle - 69003 Lyon Phone : +33 4 78606278 Fax : +33 4 78606314

21. JAPAN - TOKYO Indonesian Commercial Attache Indonesian Embassy. 5-2-9. Higasi Gotanda Shinagawa-ku Tokyo 41-0022 - Japan Phone : (81-3) 34414201. 34470596 (81-3) 34471697

3. BELGIUM - BRUSSElS Indonesian Commercial Attache Indonesian Mission to the European Union Boulevard de la Woluwe 38 1200 Brussels - Belgium Phone : (32-2) 7790915 Fax : (32-2) 7728190

13. GERMAN - BERLIN Indonesian Commercial Attache Indonesian Embassy. Lehrter Strasse 16-17 10557 Berlin - Germany Phone : (49-30) 4780700 Fax : (49-30) 47807209. 44737142 Website : www.kbri-berlin.org

4. BRAZIL - SAO PAULO Indonesian Trade Promotion Center (ITPC) Edificio Park Lane Conj III Alameda Santos No. 1787 Cerbueira Cesar. CEF 01419.002 Sao Paulo - Brazil Phone : (55-11) 32630472 Fax : (55-11) 32538126 Website : www.itpcsp.com.br 5. CANADA - OTTAWA Indonesian Commercial Attache Indonesian Embassy 55 Parkdale Avenue Ottawa ON K1y 1E5 - Canada Phone : (1-613) 7241100 (306) Fax : (1-613) 7241105.7244959 Website : www.indonesia-ottawa.org 6. CANADA - VANCOUVER Indonesian Trade Promotion Center (ITPC) 1500 West Georgia. vancouver BC v6G 2Z6 Phone : +1 778 373 - 4916 Fax : +1 604 685 - 1520 Website : www.indonesiavancouver.org 7. CHILE - SANTIAGO Indonesian Trade Promotion Center (ITPC) Nueva Tajamar 481, Torre Sur, OF. 706 Las Condes, Santiago Phone : (56-2) 441094 Fax : (56-2) 441-495 8. CHINA - BEIJING Indonesian Commercial Attache Indonesian Embassy. Dongzhimenwai Dajie No. 4 Cl. Beijing - China Phone : (00861) 65324748. 65325488-3014 Fax : (00861) 65325368 Website : www.indonesia.cn www.indonesianembassychina.com 9. DENMARK - COPENHAGEN Indonesian Commercial Attache Indonesian Embassy. Orehoj Alle 1. 2900 Hellerup Copenhagen - Denmark Phone : (45-39) 624422 (215), 624483 Fax : (45-39) 624483 Website : www.kbricph.dk 10. EGYPT - CAIRO Indonesian Commercial Attache Indonesian Embassy 13. Aisha Taimouria Street. Garden City - Egypt Phone : (20-2) 7944698 Fax : (20-2) 7962495 Website : www.indocairo.org

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14. GERMAN - HAMBURG Indonesian Trade Promotion Center (ITPC) Indonesian Trade Promotion Center Multi Buro-Service. Glokengisserwall 17 20095 Hamburg - Germany Phone : (49-40) 33313-333 Fax : (49-40) 33313-377 Website : www.ecos-office.com/hamburg 15. HONGKONG Indonesian Commercial Attache Indonesian Consulate General. 127-129 Leighton Road. 6-8 Keswick Steer. Causeway Bay - Hongkong Phone : (85-2) 28904421. 28902481 (85-2) 28950139 Website : www.kjrihkg.org.hk 16. HUNGARY - BUDAPEST Indonesian Trade Promotion Center 1051 Budapest. Zsilinszky ut 12. 4 Floor No. 409. Budapest - Hungary Phone : (36-1) 3176382 Fax : (36-1) 2660572 Website : www.indonesia.hu/itpc.htm 17. INDIA - NEW DElHI Indonesian Commercial Attache Indonesian Embassy 50-A Kautilya Marg. Chanakyapuri. New Delhi - India Phone : (91-11) 26114100 Fax : (91-11) 26885460. 26886763 Website : www.indonesianembassy.org.in 18. INDIA - CHENNAI Indonesian Trade Promotion Center (ITPC) Ispahani Center - 2nd Floor 123/124. Nungambakkan High Road. Chennai Phone : +91-44-4208 9196 Fax : +91-44-4208 9197 Website : www.itpcchennai.com 19. ITALY - ROME Indonesian Commercial Attache Indonesian Embassy. via Campania 53-55 00187 Rome - Italy Phone : (39-6) 4200911 Fax : (39-6) 4880280. 4428 Website : www.indonesianembassy.it


22. JAPAN - OSAKA Indonesian Trade Promotion Center (ITPC) ITM 4-J-8. Asia and Pacific Trade Center. 2-1-10 Nanko Kita. Suminoe-ku Osaka - Japan Phone : (81-6) 66155350 Fax : (81-6) 66155351 Website : www.itpc.or.jp 23. SOUTH KOREA - SEOUL Indonesian Commercial Attache Indonesian Embassy. 55 yoido-dong. youngdeoungpo-ku Seoul - South Korea Phone : (82-2) 7835371. 7835372 (82-2) 7804280. 7837750 Website : www.indonesiaseoul.org 24. KOREA SELATAN - BUSAN Indonesian Trade Promotion Center (ITPC) Part Of 1st Fl. Korea Express Building. # 1211 - 1. Choryang Dong. Dong-Gu. Busan Phone : (051)-4411708 Fax : (051)-4411629 25. MALAYSIA - KUALA LUMPUR Indonesian Commercial Attache Indonesian Embassy. No. 233 Jalan Tun Razak 50400 Kuala Lumpur. P.O.Box 10889 - Malaysia Phone : (60-3) 21452011. 21421151 Fax : (60-3) 21417908. 21448407 Website : www.kbrikl.org.my 26. MEXICO - MEXICO CITY Indonesian Trade Promotion Center (ITPC) CENIT PLAZA Arquimedes. Office: 105 Lago Arquimedes No. 130 Polanco. Del. Miguel Hidalgo 11570 Ciudad De Mexico Phone : (52-55) 5083 6055. 5083 6057 Fax : (52-55) 5083 6056 27. NETHERlAND - DEN HAAG Indonesian Commercial Attache Indonesian Embassy 8. Tobbias Asserlaan 8 2517 KC Den Hag - The Netherland Phone : (31-70) 3108100. 3108177 Fax : (31-70) 3643331 28. NIGERIA - LAGOS Indonesian Trade Promotion Center (ITPC) 5 Anifowoshe Street victoria Island. Lagos Phone : (234-1) 261 - 4601 Fax : (234-1) 261 3301 Website : www.itpclagos.com 29. PHIlIPPINES - MANILA Indonesian Commercial Attache Indonesian Embassy 185. Salcedo Street. Legaspi village. Makati City Metro Manila - The PhilIppines Phone : (63-2) 8925061 Fax : (63-2) 8925878. 8674192

Regional Export Training & Promotion Center (RETPC) 30. RUSSIA - MOSCOW Indonesian Commercial Attache Indonesian Embassy Apt. 76. Entr. 3 Korovy val 7 Moscow 117049 - Rusia Phone : (7-495) 2385281. 2383014 Fax : (7-495) 2385281 31. SAUDI ARABIA - RYADH Indonesian Commercial Attache Indonesian Embassy. Riyadh Diplomatic Quarter. PO. Box. 94343 Riyadh 11693 - Saudi Arabia Phone : (966-1) 4882800 Fax : (966-1) 4882966 Website : www.kbri-riyadh.org.sa 32. SAUDI ARABIA - JEDDAH Indonesian Trade Promotion Center (ITPC) Al-mualifin St. Al-Rehab District/5 PO Bo 10, Jeddah 21411 Phone : +996-2-6711271 Fax : +966-2-670205 33. SINGAPORE - SINGAPORE Indonesian Commercial Attache Indonesian Embassy.7 Chatswaorth Road Singapore 249761 - Singapore Phone : (65)67375420. 68395458 Fax : (65) 6737 5037. 67352027 Website : www.kbrisingapura.com 34. SOUTH AFRICA - JOHANNESBURG Indonesian Trade Promotion Center (ITPC) 7th Floor The Forum, 2 Maude Street Sandton - Johannesburg, RSA Phone : (2711) 8846249 Fax : (2711) 8846242 Website : www.itpcjohannesburg.com 35. SPAIN - MADRID Indonesian Commercial Attache Indonesian Embassy. 65. Calle de Agastia 28043 Madrid - Spain Phone : (34-91) 4130294. 4130394 Fax : (34-91) 4157792. 4138994 Website : www.embajadadeindonesia.es 36. SPAIN - BARCELONA Indonesian Trade Promotion Center (ITPC) Cale Aribau 250. BJ - 08006. Barcelona - Spain Phone : +34 934 144 662 Fax : +34 934 146 188 Website : www.itpcbcn.com

39. United Arab Emirates - DUBAI Indonesian Trade Promotion Center (ITPC) Al Masraf Tower 4 Floor. No.403. Baniyas Street. Deira. P.O.Box 41664. Dubai - UAE Dubai U.A.E Phone : (971-4) 2278544 Fax : (971-4) 2278545 Website : www.itpcdubai.ae 40. UNITED KINGDOM - LONDON Indonesian Commercial Attache Indonesian Embassy. 38. Grosvenor Square London W 1 K 2HW - United Kingdom Phone : (44-20) 72909613. 74997881 Fax : (44-20) 74957022 Website : www.indonesianembassy.org.uk 41. United States of America WASHINGTON DC Indonesian Commercial Attache Indonesian Embassy. 2020 Massachusetts Avenue. N.W. Washington DC 20036 - USA Phone : (1-202) 7755350. 7755200 (350) Fax : (1-202) 7755354. 7755365 Website : www.inatrade-use.org 42. United States of America - LOS ANGELES Indonesian Trade Promotion Center (ITPC) Indonesian Trade Promotion Center. 3457. Wilsire Blvd. Suit 101 Los Angeles. CA 90010 - USA Phone : (1-213) 3877041 Fax : (1-213) 3877047 Website : www.itpcla.org

1. EAST JAVA - SURABAYA Jl. Kedung Doro No. 86-90, Surabaya http://www.retpceastjava.go.id Phone : (031) 5345650 / 5343807 Fax : (031) 5345650 / 5321601 2. SOUTH KALIMANTAN - BANJARMASIN Jl. D.I. Panjaitan No. 41, Banjarmasin Phone : (0511) 3353844 Fax : (0511) 3353944 3. SOUTH SULAWESI - MAKASSAR Jl. DR. Sam Ratulangi No. 93, Makassar Phone : (411) 870100 / 870101 Fax : (411) 870050 http://www.retpcsouthsulawesi.go.id/ [email protected] 4. NORTH SUMATERA - MEDAN Jl. Iskandar Muda No. 272, Medan Phone : (061) 4151876 Fax : (061) 4151876 5. WEST NUSA TENGGARA - MATARAM Jl. Langko No. 62, Mataram Phone : (0370) 633166 Fax : (0370) 633736

43. United States of America - CHICAGO Indonesian Trade Promotion Center (ITPC) 70 West Erie Street, 3rd Fl. Chicago,IL 60610 Phone : (312) 6402463 Fax : (312) 6402648 Website : www.itpcchicago.com 44. TAIWAN - TAIPEI Kepala Kantor Dagang dan Ekonomi Indonesia di Taiwan (KDEI) (Indonesian Economic and Trade Office to Taiwan) 6F. No.550. Ruei Guang Road. Neihu District Taipei 144. Taiwan. ROC Phone : (+886-2) 87526170 Fax : (+886-2) 8752-3587 Website : www.kdei-taipei.org

37. SWISS - GENEVE Indonesian Commercial Attache Indonesian Permanenet Mission on te United Nations And Other International Organization. 16. Rue de Saint Jean 1203 Geneve - Switzerland. P.O.Box 2271. 1211 Geneve 2 Phone : (41-22) 3455733 Fax : (41-22) 3383397 Website : www.indonesia-bern.org 38. THAILAND - BANGKOK Indonesian Commercial Attache Indonesian Embassy. 600-602 Pitchburi Road. Payathai. P.O.Box 1318 Bangkok 10400 - Thailand Phone : (66-2) 2551264 Fax : (66-2) 2551264. 2551267 Website : www.kbri-bangkok.com


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Directorate General of National Export Development Ministry of Trade of The Republic of Indonesia Main Building 3rd, 4th, 13th, 14th Floor Jl. M.I. Ridwan Rais No. 5 Jakarta 10110 Indonesia Phone: (62) 021 - 23528640 Fax: (62) 021 - 23528650 www.djpen.kemendag.go.id

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Report on Export Development DGNED

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