EVENT REPORT Sinarmas MSIG Life Book Donation
Sinarmas MSIG Tower, Jakarta
April 27, 2016
1
TABLE OF CONTENT Content
Page
1.
Executive Summary
3
2.
Spokespersons
4
3.
Media Attendance
4
4.
Key Learning Points
4
5.
PR Value as of May 04, 2016
5
6.
Press Release
7
7.
Photo Documentation
9
8.
Scanned Articles
11
2
1. Executive Summary In order to celebrate the company’s 31st anniversary, Sinarmas MSIG Life extended its social act by engagaging employees to collect more than 500 children and teen books, which will be donated and distributed through Rumah Baca Indonesia network around Indonesia under Komunitas Kami Anak Bangsa (KKAB). Moreover, the company also gave appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million, as well as organizing blood donation for employees and community around the headquarter. As for publication purpose, Sinarmas MSIG Life invited photo journalists to witness the symbolic book donation handover. The photo session was commenced with welcoming remarks by President Director Sinarmas MSIG Life, Mr. Premraj Thuraisingam, followed by remarks from Ketua Bidang Pendidikan (Head of Education Departement) KKAB, Ms. Arifa Tan. The program then continued with handover of children and teens book donation from Sinarmas MSIG Life to the KKAB’s representatives. The detailed rundown was as follows: REMARKS: - President Director, Mr. Premraj Thuraisingam delivered opening speech - Ketua Bidang Pendidikan (Head of Education Departement) KKAB, Ms. Arifa Tan delivered speech MOCK UP HANDOVER: Handover of chlidren and teens book donation – Mr. Premraj Thuraisingam to KKAB representatives PHOTO OPPORTUNITY: Photo journalists captured the moments The photo session was attended by 7 journalists from 7 media – 3 newspapers, 3 news portals, and 1 magazine. As of May 02, 2016, the event has received 32 coverages with a total PR Value of IDR 2,286,275,000.
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2. Spokespersons Sinarmas MSIG Life 1. Mr. Premraj Thuraisingam (President Director) 2. Mrs. Ruth Nainggolan (General Manager, Head of Marketing & Strategic Office) Komunitas Kami Anak Bangsa (KKAB) 1. Ms. Arifa Tan (Head of Education Departement) 2. KKAB members
3. Media Attendees Newspaper: 1. Koran Sindo 2. Indopos 3. Suara Pembaruan News Portal 4. Detik.com 5. Inilah.com 6. Beritasatu.com Magazine 7. Infobank
4. Key Learning Points
Event ran smoothly as planned and started on time.
As the hand over session was part of anniversary big event, the crowd of audiens added more challenge for photo journalists to photograph the moment at the main stage properly. However this was resolved by holding a different photo session at a different spot.
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5. PR Value Coverage as of May 02, 2016
No.
1 2
3
4 5 6 7
8
9 10 11
12
13
14
15
16
Headline Photo News: Buku untuk Masa Depan Photo News: Sinarmas MSIG Life Sumbang 500 Buku Photo News: Hari Jadi ke-31, Sinarmas MSIG Life Distribusikan Buku ke Seluruh Indonesia Photo News: 31 Tahun Sinarmas MSIG Life Photo News: 31 Tahun Sinarmas MSIG Life Photo News: MSIG Life Donasikan 500 Buku Bacaan Anak Ulang Tahun, Sinarmas MSIG Bagi-Bagi Buku Hari Jadi Ke-31, Sinarmas MSIG Life Distribusikan Buku ke Seluruh Indonesia Gandeng KKAB, Sinarmas MSIG Life Distribusikan 500 Buku Photo News: Bantuan Buku Bacaan Photo News: Rayakan Ulang Tahun, Sinarmas MSIG Life Bagikan Buku Photo News: HUT Ke 31 Tahun, Sinarmas Bagikan Buku Bacaan Peringati Hari Jadi, Bagibagi Ratusan Buku untuk Anak Indonesia Peringatan Hari Jadi ke31, Sinarmas MSIG Life Distribusikan Buku Melalui Jaringan Rumah Baca Komunitas Kami Anak Bangsa di Seluruh Indonesia Hari Jadi ke-31, Sinarmas MSIG Life Distribusikan Buku ke Seluruh Indonesia HUT ke-31, Sinarmas MSIG Life Distribusikan 500 Buku Bacaan Anak & Remaja
Size
"Rate" & "IDR. Cost of Size"
IDR Editorial Value (3x) (5x)
April 27, 2016
1 Page
15,000,000
75,000,000
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Mediaindonesia. com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Infobanknews. com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Beritasatu.com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Sindonews.com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Infobanknews. com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Indonesiaterkini. com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Padangmedia. com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Kontan
Newspaper
April 29, 2016
4 x 115 mm
28,060,000
140,300,000
Tribunnews.com
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Kabarbisnis.com
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Centroone.com
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Indopos.co.id
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Fajar.co.id
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Indonesiassatu. com
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Media
Publication Type
Date Published
Antaranews.com
Online
Detik.com
5
17
18 19 20 21 22
23
24
25
26
27
28
29
30
31 32
Peringati 31 Tahun, Sinarmas MSIG Life Gelar Aksi Sosial Sinarmas MSIG Life Donasi Buku & Donor Darah Photo News: Salaman Photo News: Donasi Buku HUT Sinarmas MSIG Life Photo News: 31 Tahun Sinarmas MSIG Life Perluas Cakupan Kepedulian dengan Donasi Buku Hari Jadi ke-31, Sinarmas MSIG Life Distribusikan Buku ke Seluruh Indonesia Photo News: Sinarmas MSIG Life Sumbang Buku Photo News: Rayakan Hari Jadi ke 31 Sinarmas MSIG Life Bagi-bagi Buku ke Seluruh Indonesia Sinarmas MSIG Life Gandeng KKAB Donasikan Buku di Seluruh Indonesia Rayakan Hari Jadi Perusahaan ke-31, Sinarmas MSIG Life Gelar Aksi Donasi Buku Selamatkan Bumi: Sinarmas MSIG Life Donasikan 500 Buku Sinarmas MSIG Life Sumbang Buku Bacaan Anak & Remaja HUT ke-31, Sinarmas MSIG Life Distribusikan 500 Buku Bacaan Anak & Remaja Semangat Memacu Mutu Pendidikan Photo News: Buku untuk Masa Depan
Mix.co.id
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Netralitas.com
Online
April 28, 2016
1 Page
15,000,000
75,000,000
Rakyat Merdeka
Newspaper
May 2, 2016
2 x 60 mm
4,800,000
24,000,000
Investor Daily Indonesia
Newspaper
April 30, 2016
3 x 125 mm
19,875,000
99,375,000
Suara Pembaruan
Newspaper
April 29,2016
3 x 60 mm
13,320,000
66,600,000
Upeks.co.id
Online
April 30, 2016
1 Page
15,000,000
45,000,000
Pustakalewi.net
Online
April 29,2016
1 Page
15,000,000
75,000,000
Inilah.com
Online
April 27, 2016
1 Page
15,000,000
75,000,000
Mediaasuransine ws.com
Online
April 29,2016
1 Page
15,000,000
75,000,000
Mediaasuransine ws.com
Online
April 29,2016
1 Page
15,000,000
45,000,000
Jakartakita.com
Online
April 29,2016
1 Page
15,000,000
75,000,000
Ekonomi Neraca
Newspaper
May 7, 2016
2 x 350 mm
7,000,000
21,000,000
Jurnalbisnis.com
Online
May 1, 2016
1 Page
15,000,000
75,000,000
Stabilitas.co.id
Online
April 29, 2016
1 Page
15,000,000
75,000,000
Republika.co.id
Online
1 Page
15,000,000
45,000,000
Okezone.com
Online
1 Page
15,000,000
75,000,000
TOTAL (IDR)
May 3, 2016 April 27, 2016
2,286,275,000
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7. Press Release SIARAN PERS
Peringatan Hari Jadi ke-31, Sinarmas MSIG Life Distribusikan Buku melalui Jaringan Rumah Baca Komunitas Kami Anak Bangsa (KKAB) di Seluruh Indonesia Libatkan Karyawan dalam Pengumpulan Buku dan Aksi Sosial Donor Darah
Jakarta, 27 April 2016 – Sebagai perwujudan rasa syukur atas hari jadinya ke-31, perusahaan asuransi jiwa terkemuka Indonesia, Sinarmas MSIG Life, hari ini memperluas cakupan kepeduliannya dengan menggelar aksi donasi buku yang menjadi rangkaian kegiatan “31st SMiLe Anniversary” di Sinarmas MSIG Tower, Jakarta. Komitmen sosial Sinarmas MSIG Life diwujudkan melalui penyediaan lebih dari 500 buku bacaan anak dan remaja yang akan didistribusikan melalui jaringan Rumah Baca Indonesia, naungan Komunitas Kami Anak Bangsa (KKAB) di seluruh Indonesia. Perusahaan juga memberikan apresiasi kepada relawan KKAB melalui proteksi Asuransi Penuh Cinta (SiPeci) dengan nilai pertanggungan masing-masing Rp 25 juta. Pada kesempatan ini, bekerja sama dengan Palang Merah Indonesia (PMI), Sinarmas MSIG Life melengkapi perayaan ulang tahun lewat aksi donor darah yang melibatkan seluruh karyawan dan masyarakat di sekitar kantor perusahaan. Program bertajuk ‘31st SMiLe Anniversary’ merupakan wadah perusahaan untuk mempererat kebersamaan antar karyawan, juga memberikan kontribusi positif kepada masyarakat Indonesia. Sebagai perusahaan asuransi jiwa yang mengedepankan rasa aman dan nyaman, Sinarmas MSIG Life melalui jajaran program dan layanan yang ditawarkan termasuk solusi proteksi dan investasi selalu berupaya membantu nasabah mendapatkan masa depan yang lebih baik. Dengan semangat tersebut, melalui kegiatan ‘31st SMiLe Anniversary Book Donation’, Sinarmas MSIG Life percaya peningkatan minat baca melalui ketersediaan buku menjadi bentuk proteksi dan investasi sederhana bagi anak untuk menggapai masa depan yang lebih baik,” ujar Premraj Thuraisingam, Presiden Direktur Sinarmas MSIG Life. Memiliki kesamaan visi kepedulian, Sinarmas MSIG Life bekerja sama dengan Komunitas Kami Anak Bangsa (KKAB) – sebuah komunitas dengan program dan kegiatan nyata untuk membawa anak bangsa Indonesia ke arah yang lebih baik, salah satunya diimplementasikan melalui Bidang Pendidikan. Langkah ini direalisasikan melalui program Rumah Baca Indonesia (RBI) KKAB yang ditujukan menjadi sarana peningkatan minat baca dan belajar mandiri bagi kalangan membutuhkan. “Keprihatinan yang sama terhadap kurangnya ketersediaan akses atas bahan bacaan bagi anak-anak Indonesia, semakin memantapkan kami untuk menggandeng organisasi ini. Sebuah kebahagiaan pula bertepatan dengan ulang tahun perusahaan yang ke-31, Sinarmas MSIG Life dapat melaksanakan kegiatan ‘31st SMiLe Anniversary Book Donation’ di Jakarta bekerja sama dengan KKAB,” lanjut Premraj. Kurangnya minat baca di Indonesia terlihat dari data UNESCO pada 2012 yang menyebutkan indeks minat baca Indonesia baru mencapai 0,001, yaitu dari seribu orang hanya satu yang memiliki kegemaran 7
baca. Rendahnya minat baca, dipacu karena jumlah ketersediaan buku bacaan yang belum mampu memenuhi kebutuhan dasar secara umum masyarakat Indonesia untuk gemar membaca. Menyambut inisiasi Sinarmas MSIG Life, Arifa Tan, Kepala Bidang Pendidikan KKAB mengatakan, “Kami sangat mengapresiasi dukungan Sinarmas MSIG Life kepada Rumah Baca Indonesia naungan Komunitas Kami Anak Bangsa (KKAB). ‘31st SMiLe Anniversary Book Donation’ yang digagas Sinarmas MSIG Life sangat dekat dengan visi dan misi serta semangat berbagi kami. Karenanya dengan senang hati dan penuh kebanggaan, KKAB menerima kepercayaan dari Sinarmas MSIG Life. Kami yakin dukungan Sinarmas MSIG Life sangat bermanfaat khususnya bagi anak-anak dan masyarakat di sekitar lokasi RBI KKAB yang akan diresmikan berikutnya dan bagi perkembangan anak bangsa Indonesia pada umumnya. Terima kasih kepada Sinarmas MSIG Life yang telah berbagi kebahagiaan bersama kami.” Sejak 2012, KKAB telah mendirikan 27 RBI yang tersebar di berbagai wilayah di seluruh Indonesia sebagai fasilitas bagi anak-anak bangsa untuk berkembang pada dunia pendidikan, berpengetahuan luas dan memiliki mimpi untuk masa depan yang lebih cerah. Pada kegiatan ‘31st SMiLe Anniversary Book Donation’ ini, Sinarmas MSIG Life juga memberikan apresiasi atas dedikasi para pengurus KKAB dalam usahanya membantu peningkatan masa depan anak Indonesia melalui penyediaan buku bacaan berkualitas. Apresiasi diwujudkan melalui penyerahan proteksi Asuransi Penuh Cinta (SiPeci) dengan pertanggungan hingga Rp 25 juta selama satu tahun. Sinarmas MSIG Life melengkapi kegiatan perayaan ulang tahun perusahaan ke-31, melalui aksi donor darah yang melibatkan seluruh karyawan dan masyarakat di sekitar kantor perusahaan. Bekerja sama dengan Palang Merah Indonesia (PMI), aksi donor darah dilaksanakan 29 April 2016 di kantor pusat perusahaan, Sinarmas MSIG Tower, Jakarta. “Harapan kami kegiatan donor darah dari Sinarmas MSIG Life mampu membantu peningkatan kualitas kesehatan masyarakat baik pendonor maupun penerima kelak. Semoga rangkaian aksi sosial pada ulang tahun ke-31 Sinarmas MSIG Life, dapat menginspirasi banyak pihak agar semakin peka dan peduli pada keadaaan sesama,” tutup Premraj. ### TENTANG SINARMAS MSIG LIFE Didirikan pada 14 April 1985, PT Asuransi Jiwa Sinarmas MSIG telah mengalami berbagai perkembangan dan perubahan. PT Asuransi Jiwa Purnamala Internasional Indonesia (PII), begitulah nama awal perusahaan ini ketika lahir. Setelah diubah menjadi PT Asuransi Jiwa Eka Life, maka dalam perkembangannya pada 2007 berganti lagi menjadi PT Asuransi Jiwa Sinarmas dan kini telah melakukan joint venture dengan Mitsui Sumitomo Insurance Co., Ltd. Sinarmas MSIG Life memiliki empat jalur distribusi yang terdiri atas Agency, Bancassurance, Corporate serta Direct Marketing-Telemarketing (DMTM). Sinarmas MSIG Life membukukan nilai premium net sebesar Rp 6,6 triliun pada 2015. Rasio pencapaian solvabilitas dengan menggunakan metode Risk Based Capital (RBC) adalah 466,46% untuk konvensional dan 55,34% untuk syariah, serta melayani lebihdari 1,2 juta nasabah individu dan kelompok. Sinarmas MSIG Life menduduki Peringkat Ke-2 Asuransi Jiwa Terbesar berdasarkan Premi Neto 2013 oleh Majalah Investor pada 20 Best Insurance Companies 2014. Baru-baru ini perusahaan juga diakui sebagai Digital Brand of the Year 2015 Terkuat Ke-3 dari Majalah Infobank dan mendapatkan gelar sebagai Asuransi Jiwa SyariahTerbaik dengan Aset di atas Rp 200 miliar dalam Best Syariah 2015 oleh Majalah Investor. Guna merealisasikan komitmen perusahaan untuk turut meningkatkan tingkat ‘melek finansial’ masyarakat, maka pada bulan November 2014, Sinarmas MSIG Life bergabung menjadi anggota Konsorsium Produk “SiPeci” yang diprakarsai oleh Otoritas Jasa Keuangan (OJK). Di bawah pengelolaan Konsorsium, “SiPeci” memberikan jaminan perlindungan asuransi jiwa berupa manfaat kematian akibat sakit maupun kecelakaan selama masa asuransi kepada ahli waris tertanggung.
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8.
Photo Documentation
9
10
9. Scanned Articles
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Antaranews.com April 27, 2016 - / Foto Sinarmas MSIG Life Photo News: Books for Future
Type: Initiative: Writer: Size of Article: PR Value:
Online Company Hadiman 1 Page Rp75.000.000
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, and Head of Education Dept. of Komunitas Kami Anak Bangsa (KKAB), Arifa Tan, take pictures after symbolically giving 500 children and teen books in the company's 31st anniversary on Wednesday (27/4). The books will be distributed to Rumah Baca Indonesia network under KKAB around the country.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Detik.com Type: Initiative: April 27, 2016 Writer: - / DetikFoto Size of Article: Sinarmas MSIG Life PR Value: Photo News: Sinarmas MSIG Life Donates 500 Books
Online Company Fool 1 Page Rp75.000.000
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, and Head of Education Dept. of Komunitas Kami Anak Bangsa (KKAB), Arifa Tan, take pictures after symbolically giving 500 children and teen books in the company's 31st anniversary on Wednesday (27/4). The books will be distributed to Rumah Baca Indonesia network under KKAB around the country.
12
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Mediaindonesia.com Type: Online Initiative: Company April 27, 2016 Writer: - / Foto Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Photo News: Sinarmas MSIG Life Distributes 500 books Around the Country in Its 31st Anniversary
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, and Head of Education Dept. of Komunitas Kami Anak Bangsa (KKAB), Arifa Tan, take pictures after symbolically giving 500 children and teen books in the company's 31st anniversary on Wednesday (27/4). The books will be distributed to Rumah Baca Indonesia network under KKAB around the country.
13
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Infobanknews.com April 27, 2016 - / News Sinarmas MSIG Life Photo News: Sinarmas MSIG Life‟s
Type: Initiative: Writer: Size of Article: PR Value: 31st Anniversary.
Online Company Afriyani 1 Page Rp75.000.000
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, and Head of Education Dept. of Komunitas Kami Anak Bangsa (KKAB), Arifa Tan, take pictures after symbolically giving 500 children and teen books in the company's 31st anniversary on Wednesday (27/4). The books will be distributed to Rumah Baca Indonesia network under KKAB around the country.
14
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Beritasatu.com Type: Initiative: April 27, 2016 Writer: - / Gallery Size of Article: Sinarmas MSIG Life PR Value: Photo News: 31st Anniversary of Sinarmas MSIG Life
Online Company Uthan A Rachim 1 Page Rp75.000.000
Summary: Sinarmas MSIG Life donated 500 teen and children books to Rumah Baca Indonesia network under Komunitas Kami Anak Bangsa around Indonesia to broaden awareness range and to commemorate the company's 31st anniversary in Jakarta on Wednesday (27/4). The company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organized blood donor.
15
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Sindonews.com Type: Online Initiative: Company April 27, 2016 Writer: Hasiholan Siahaan - / Photo Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Photo News: Sinarmas MSIG Life Donates 500 Children Books
Summary: Sinarmas MSIG Life donated 500 teen and children books to Rumah Baca Indonesia network under Komunitas Kami Anak Bangsa around Indonesia to broaden awareness range and to commemorate the company's 31st anniversary in Jakarta on Wednesday (27/4). The company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organized blood donor.
16
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Infobanknews.com Type: Initiative: April 27, 2016 Writer: - / News Size of Article: Sinarmas MSIG Life PR Value: Sinarmas MSIG Life Distibutes Books in Its Anniversary
Online Company Ria Martati 1 Page Rp75.000.000
Summary: Sinarmas MSIG Life broadened its awareness range to the community by conducting 500 children and teens books donation, which will be distributed through Rumah Baca Indonesia network under Komunitas Kami Anak Bangsa around the country. The event is also part of the company‟s 31st anniversary celebration. Moreover, the company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organizing blood donation for employees and community around the company‟s headquarter. Through the ‟31st SMiLe Anniversary Book Donation‟ event Sinarmas MSIG Life believes reading interest will improve through books availability and it will lead to better future for children,” President Director of Sinarmas MSIG Life, Premraj Thuraisingam, said on Wednesday (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Indonesiaterkini.com Type: Online Initiative: Company April 27, 2016 Writer: Dri - / Kesehatan Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Sinarmas MSIG LIfe Distributes Books Around the Country in 31st Anniversary
Summary: Sinarmas MSIG Life broadened its awareness range to the community by conducting 500 children and teens books donation, which will be distributed through Rumah Baca Indonesia network under Komunitas Kami Anak Bangsa around the country. The event is also part of the company‟s 31st anniversary celebration. Moreover, the company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organizing blood donation for employees and community around the company‟s headquarter. Through the ‟31st SMiLe Anniversary Book Donation‟ event Sinarmas MSIG Life believes reading interest will improve through books availability and it will lead to better future for children,” President Director of Sinarmas MSIG Life, Premraj Thuraisingam, said on Wednesday (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Padangmedia.com Type: Online Initiative: Company April 27, 2016 Writer: Febry Chaniago - / News Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Partner with KKAB, Sinarmas MSIG Life Distributes 500 Books
Summary: Sinarmas MSIG Life broadened its awareness range to the community by conducting 500 children and teens books donation, which will be distributed through Rumah Baca Indonesia network under Komunitas Kami Anak Bangsa around the country. The event is also part of the company‟s 31st anniversary celebration. Moreover, the company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organizing blood donation for employees and community around the company‟s headquarter. Through the ‟31st SMiLe Anniversary Book Donation‟ event Sinarmas MSIG Life believes reading interest will improve through books availability and it will lead to better future for children,” President Director of Sinarmas MSIG Life, Premraj Thuraisingam, said on Wednesday (27/4).
19
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Kontan
Type: 70.000 Initiative: April 29, 2016 Writer: 24 / Keuangan Size of Article: Sinarmas MSIG Life PR Value: Photo News: Reading Books Donation
Newspaper Company Cheppy A. Muchlis 4 x 115 Rp140.300.000
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, talks with General Manager, Head of Strategic Office of Sinarmas MSIG, Ruth Nainggolan, and Head of Education Dept. of Komunitas Kami Anak Bangsa (KKAB), Arifa Tan, during the symbolic handover of 500 children and teen books to Rumah Baca Indonesia network, affiliated to KKAB, in Jakarta (27/4). During the occasion, Sinarmas MSIG also gives an appreciation to KKAB officials for their dedication by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million per year.
20
Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Tribunnews.com Type: Online Initiative: Company April 28, 2016 Writer: Herudin - / Images Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Photo News: Sinarmas MSIG Life Celebrates Anniversary by Donating Books
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, talks with General Manager, Head of Strategic Office of Sinarmas MSIG, Ruth Nainggolan, and Head of Education Dept. of Komunitas Kami Anak Bangsa (KKAB), Arifa Tan, during the symbolic handover of 500 children and teen books to Rumah Baca Indonesia network, affiliated to KKAB, in Jakarta (27/4). During the occasion, Sinarmas MSIG also gives an appreciation to KKAB officials for their dedication by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million per year.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Kabarbisnis.com Type: Online Initiative: Company April 28, 2016 Writer: - / Momen Bisnis Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Photo News: Sinarmas Donates Books in Its 31st Anniversary
Summary: President Director of Sinarmas MSIG LIfe, Premraj Thuraisingam, and Education Dept. Head of Komunitas Kami Anak Bangsa, Arifa Tan, take picture after a symbolic handover of 500 children and teen books in the company‟s 3st anniversary celebration in Jakarta (27/4). The books will be distributed through Rumah Baca Indonesia network, which affiliated to Komunitas Kami Anak Bangsa around the country. Through the event called „31st SMiLe Anniversary‟, Sinarmas MSIG Life believes the improvement of reading interest by providing book availability is also a form of protection and simple investment for children to seize better future.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Centroone.com Type: Online Initiative: Company April 28, 2016 Writer: - / Nasional Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Sinarmas MSIG Life Celebrates Anniversary by Donating Books
Summary: To celebrate its 31st anniversary, life insurance company Sinarmas MSIG urges Indonesian children to get into reading by providing 500 children and teen books which will be distributed through Rumah Baca Indonesia network, affiliated to Komunitas Kami Anak Bangsa around the country. “Increasing reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG Life, Premraj Thuraisingam, in the event called „31st SMiLe Anniversary Book Donation in Jakarta (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Indopos.co.id Type: Online Initiative: Company April 28, 2016 Writer: Reza Aditya - / Bisnis Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Sinarmas MSIG Life Celebrates 31st Anniversary by Distributing Books Through Komunitas Kami Anak Bangsa Around the Country
Summary: Sinarmas MSIG Life broadens its range of caring to the community by conducting 500 children and teen books donation which will be distributed through Rumah Baca Indonesia network, affiliated Komunitas Kami Anak Bangsa throughout the country. The event is part of the company‟s 31st anniversary celebration. Moreover, the company also gives an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of ID 25 million while also organizing blood donors, which involved employees and community. With the event called „31st SMiLe Anniversary Book Donation‟ Sinarmas MSIG Life believes the improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG life, Premraj Thuraisingam (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Fajar.co.id April 28, 2016 - / Nasional Sinarmas MSIG Life Sinarmas MSIG Life Celebrates 31st
Type: Online Initiative: Company Writer: Size of Article: 1 Page PR Value: Rp75.000.000 Anniversary by Distributing Books Throughout
Summary: Sinarmas MSIG Life broadens its range of caring to the community by conducting 500 children and teen books donation which will be distributed through Rumah Baca Indonesia network, affiliated Komunitas Kami Anak Bangsa throughout the country. The event is part of the company‟s 31st anniversary celebration. Moreover, the company also gives an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of ID 25 million while also organizing blood donors, which involved employees and community. With the event called „31st SMiLe Anniversary Book Donation‟ Sinarmas MSIG Life believes the improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG life, Premraj Thuraisingam (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Indonesiassatu.com Type: Online Initiative: Company April 28, 2016 Writer: Sandy Javia - / Asuransi Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Sinarmas MSIG Life Distributes 500 Children and Teen Books in 31st Anniversary
Summary: Sinarmas MSIG Life broadens its range of caring to the community by conducting 500 children and teen books donation which will be distributed through Rumah Baca Indonesia network, affiliated Komunitas Kami Anak Bangsa throughout the country. The event is part of the company‟s 31st anniversary celebration. Moreover, the company also gives an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of ID 25 million while also organizing blood donors, which involved employees and community. With the event called „31st SMiLe Anniversary Book Donation‟ Sinarmas MSIG Life believes the improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG life, Premraj Thuraisingam (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Mix.co.id April 28, 2016 - / CSR Sinarmas MSIG Life Sinarmas MSIG Life Celebrates 31st
Type: Online Initiative: Company Writer: Marina Silalahi Size of Article: 1 Page PR Value: Rp75.000.000 Anniversary with Sharing and Caring
Summary: Sinarmas MSIG Life broadens its range of caring to the community by conducting 500 children and teen books donation which will be distributed through Rumah Baca Indonesia network, affiliated Komunitas Kami Anak Bangsa throughout the country. The event is part of the company‟s 31st anniversary celebration. Moreover, the company also gives an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of ID 25 million while also organizing blood donors, which involved employees and community. With the event called „31st SMiLe Anniversary Book Donation‟ Sinarmas MSIG Life believes the improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG life, Premraj Thuraisingam (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Netralitas.com Type: Online Initiative: Company April 28, 2016 Writer: Murizal - / CSR Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Sinarmas MSIG Life Holds Book Donation and Blood Donors
Summary: Sinarmas MSIG Life broadens its range of caring to the community by conducting 500 children and teen books donation which will be distributed through Rumah Baca Indonesia network, affiliated Komunitas Kami Anak Bangsa throughout the country. The event is part of the company‟s 31st anniversary celebration. Moreover, the company also gives an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of ID 25 million while also organizing blood donors, which involved employees and community. With the event called „31st SMiLe Anniversary Book Donation‟ Sinarmas MSIG Life believes the improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG life, Premraj Thuraisingam (27/4).
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Rakyat Merdeka May 2, 2016 14 / Probisnis Sinarmas MSIG Life Photo News: Shaking Hands
Type: 75.000 Initiative: Writer: Size of Article: PR Value:
Newspaper Company Ama/RM 2 x 60 Rp24.000.000
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, handed over 500 children and teen books to Rumah Baca Indonesian network affiliated to Komunitas Kami Anak Bangsa (KKAB) which was represented by its educational department head, Arifa Tan.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Investor Daily Indonesia
Type: Newspaper 60.000 Initiative: Company April 30, 2016 Writer: HO/Hadiman 10 / Cosmopolitan Size of Article: 3 x 125 Sinarmas MSIG Life PR Value: Rp99.375.000 Photo News: Book Donation for Sinarmas MSIG Life Anniversary
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, handed over 500 children and teen books to Rumah Baca Indonesian network affiliated to Komunitas Kami Anak Bangsa (KKAB) which was represented by its educational department head, Arifa Tan.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Suara Pembaruan
Type: 130.000 Initiative: April 29,2016 Writer: 11 / Ekonomi & Keuangan Size of Article: Sinarmas MSIG Life PR Value: News Photo: Sinarmas MSIG Life‟s 31st Anniversary
Newspaper Company SP/Ruht Semiono 3 x 60 Rp66.600.000
Summary: President Director of Sinarmas MSIG Life, Premraj Thuraisingam, handed over 500 children and teen books to Rumah Baca Indonesian network affiliated to Komunitas Kami Anak Bangsa (KKAB) which was represented by its educational department head, Arifa Tan.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Upeks.co.id Type: Initiative: April 30, 2016 Writer: - / Perbankan Finance Size of Article: Sinarmas MSIG Life PR Value: Expanding Concerns by Donating Books
Online Company Nilsan 1 Page Rp45.000.000
Summary: To express its gratitude in its 31st anniversary celebration, well known insurance company in Indonesia, Sinarmas MSIG Life, expanded its concerns by donating books which is part of its “31st SMiLe Anniversary” celebration at the Sinarmas MSIG Tower, Jakarta. Its social commitment is expressed by providing more than 500 children and teen boos that will be distributed through the Rumah Baca Indonesia network, affiliated to the Komunitas Kami Anak Bangsa (KKAB) across Indonesia. In the same occasion, the company also provided a token of appreciation to KKAB volunteers by providing the Asuransi Penuh Cinta (SiPeci) insurance with a total coverage of IDR 25 million each and by organizing a blood donation drives involving all employees and communities in its office immediate surroundings.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category:
Pustakalewi.net April 29,2016 - / Berita Sinarmas MSIG Life
Type: Initiative: Writer: Size of Article: PR Value:
Online Company MWP 1 Page Rp75.000.000
Headline:
31st Anniversary, Sinarmas MSIG Life Distributed Books Across the Country
Summary: To express its gratitude in its 31st anniversary celebration, well known insurance company in Indonesia, Sinarmas MSIG Life, expanded its concerns by donating books which is part of its “31st SMiLe Anniversary” celebration at the Sinarmas MSIG Tower, Jakarta. Its social commitment is expressed by providing more than 500 children and teen boos that will be distributed through the Rumah Baca Indonesia network, affiliated to the Komunitas Kami Anak Bangsa (KKAB) across Indonesia. In the same occasion, the company also provided a token of appreciation to KKAB volunteers by providing the Asuransi Penuh Cinta (SiPeci) insurance with a total coverage of IDR 25 million each and by organizing a blood donation drives involving all employees and communities in its office immediate surroundings.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Inilah.com April 27, 2016 - / Foto Sinarmas MSIG Life Sinarmas MSIG Life Donated Books
Type: Initiative: Writer: Size of Article: PR Value:
Online Company Agus Priatna 1 Page Rp75.000.000
Summary: To express its gratitude in its 31st anniversary celebration, well known insurance company in Indonesia, Sinarmas MSIG Life, expanded its concerns by donating books which is part of its “31st SMiLe Anniversary” celebration at the Sinarmas MSIG Tower, Jakarta. Its social commitment is expressed by providing more than 500 children and teen boos that will be distributed through the Rumah Baca Indonesia network, affiliated to the Komunitas Kami Anak Bangsa (KKAB) across Indonesia. In the same occasion, the company also provided a token of appreciation to KKAB volunteers by providing the Asuransi Penuh Cinta (SiPeci) insurance with a total coverage of IDR 25 million each and by organizing a blood donation drives involving all employees and communities in its office immediate surroundings.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Mediaasuransinews.com Type: Online Initiative: Company April 29,2016 Writer: Ist - / News in Brief Daily Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Calebrating Its Anniversary, Sinarmas MSIG Life Donates Books throughout Indonesia
Summary: To express its gratitude in its 31st anniversary celebration, well known insurance company in Indonesia, Sinarmas MSIG Life, expanded its concerns by donating books which is part of its “31st SMiLe Anniversary” celebration at the Sinarmas MSIG Tower, Jakarta. Its social commitment is expressed by providing more than 500 children and teen boos that will be distributed through the Rumah Baca Indonesia network, affiliated to the Komunitas Kami Anak Bangsa (KKAB) across Indonesia. In the same occasion, the company also provided a token of appreciation to KKAB volunteers by providing the Asuransi Penuh Cinta (SiPeci) insurance with a total coverage of IDR 25 million each and by organizing a blood donation drives involving all employees and communities in its office immediate surroundings.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Mediaasuransinews.com Type: Online Initiative: Company April 29,2016 Writer: Ken - / News in Brief Daily Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp45.000.000 Sinarmas MSIG Life Partners with KKAB to Donate Books Throughout Indonesia
Summary: To express its gratitude in its 31st anniversary celebration, well known insurance company in Indonesia, Sinarmas MSIG Life, expanded its concerns by donating books which is part of its “31st SMiLe Anniversary” celebration at the Sinarmas MSIG Tower, Jakarta. Its social commitment is expressed by providing more than 500 children and teen boos that will be distributed through the Rumah Baca Indonesia network, affiliated to the Komunitas Kami Anak Bangsa (KKAB) across Indonesia. In the same occasion, the company also provided a token of appreciation to KKAB volunteers by providing the Asuransi Penuh Cinta (SiPeci) insurance with a total coverage of IDR 25 million each and by organizing a blood donation drives involving all employees and communities in its office immediate surroundings.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Jakartakita.com April 29,2016 - / Berita Utama Sinarmas MSIG Life Sinarmas MSIG Life Celebrates 31st
Type: Online Initiative: Company Writer: Harry Size of Article: 1 Page PR Value: Rp75.000.000 Anniversary with Books Donation
Summary: To express its gratitude in its 31st anniversary celebration, well known insurance company in Indonesia, Sinarmas MSIG Life, expanded its concerns by donating books which is part of its “31st SMiLe Anniversary” celebration at the Sinarmas MSIG Tower, Jakarta. Its social commitment is expressed by providing more than 500 children and teen boos that will be distributed through the Rumah Baca Indonesia network, affiliated to the Komunitas Kami Anak Bangsa (KKAB) across Indonesia. In the same occasion, the company also provided a token of appreciation to KKAB volunteers by providing the Asuransi Penuh Cinta (SiPeci) insurance with a total coverage of IDR 25 million each and by organizing a blood donation drives involving all employees and communities in its office immediate surroundings.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Ekonomi Neraca
Type: Newspaper 15.000 Initiative: Company May 7, 2016 Writer: Bnai 7 / CSR Size of Article: 2 x 350 Sinarmas MSIG Life PR Value: Rp21.000.000 Save the Earth: Sinarmas MSIG Life Donates 500 Books
Summary: To show its gratitude for 31st anniversary, leading insurance company in Indonesia Sinarmas MSIG Life extends its reach of caring by conducting book donation in “31st SMiLe Anniversary” event at Jakarta. The company‟s social commitment is manifested by providing 500 children and teen books which will be distributed through Rumah Baca Indonesia under Komunitas Kami Anak Bangsa throughout Indonesia. The company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organizing blood donors, which involved employees and community near the headquarter.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Jurnalbisnis.com Type: Initiative: May 1, 2016 Writer: - / Berita Size of Article: Sinarmas MSIG Life PR Value: Sinarmas MSIG Life donates Children and Teen Books
Online Company 1 Page Rp75.000.000
Summary: To show its gratitude for 31st anniversary, leading insurance company in Indonesia Sinarmas MSIG Life extends its reach of caring by conducting book donation in “31st SMiLe Anniversary” event at Jakarta. The company‟s social commitment is manifested by providing 500 children and teen books which will be distributed through Rumah Baca Indonesia under Komunitas Kami Anak Bangsa throughout Indonesia. The company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organizing blood donors, which involved employees and community near the headquarter.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Stabilitas.co.id Type: Online Initiative: Company April 29, 2016 Writer: - / Non-Bank Size of Article: 1 Page Sinarmas MSIG Life PR Value: Rp75.000.000 Sinarmas MSIG Life Distributes 500 Children and Teen Books in 31st Anniversary
Summary: To show its gratitude for 31st anniversary, leading insurance company in Indonesia Sinarmas MSIG Life extends its reach of caring by conducting book donation in “31st SMiLe Anniversary” event at Jakarta. The company‟s social commitment is manifested by providing 500 children and teen books which will be distributed through Rumah Baca Indonesia under Komunitas Kami Anak Bangsa throughout Indonesia. The company also gave an appreciation to KKAB volunteers by providing Asuransi Penuh Cinta (SiPeCi) protection worth of IDR 25 million and organizing blood donors, which involved employees and community near the headquarter.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category: Headline:
Republika.co.id May 3, 2016 - / Berita Sinarmas MSIG Life Boosting Quality of Education
Type: Initiative: Writer: Size of Article: PR Value:
Online Company Khoirul Azwar 1 Page Rp45.000.000
Summary: Reading interest of Indonesian children is still very low. Data from UNESCO in 2012 showed that reading interest index in Indonesia was as low as 0.001, which means from 1,000 people only one person reads a book. It‟s because of limited availability of reading material. With such data, life insurance company Sinarmas MSIG Life decided to extend its range of caring by donating 500 books in “31st SMiLe Anniversary” event. “Through „31st SMiLe Anniversary Book Donation‟ Sinarmas MSIG Life believes improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future,” said President Director of Sinarmas MSIG Life, Premraj Thuraisingam.
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Daily Summary Media Monitoring Publication: Circulation: Date Published: Page / Desk: Category:
Okezone.com April 27, 2016 - / News Sinarmas MSIG Life
Headline:
Photo News: Books for Future
Type: Initiative: Writer: Size of Article: PR Value:
Online Company 1 Page Rp75.000.000
Summary: 500 books will be distributed through Rumah Baca Indonesia under Komunitas Kami Anak Bangksa (KKAB). Through the event called „31st Anniversary Book Donation‟, Sinarmas MSIG Life believes improvement of reading interest through book availability is a form of protection and simple investment for children to seize better future.
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