Title: MANAGERIAL PERSPECTIVE OF KNOWLEDGE MANAGEMENT IN A COMPANY

M. Antošová________________________________________________________________________________

The monography is a partial output of a research projects VEGA No. 1/0270/08 – A model proposal of knowledge management in a company and assessment of investment into a human capital as a condition to increase a company’s competitiveness and VEGA No. 1/1033/12 – Indicators for social responsible business of small and middle firms in context of regional development.

Title: MANAGERIAL PERSPECTIVE OF KNOWLEDGE MANAGEMENT IN A COMPANY

Composite author: © assoc. prof. PhDr. Mária Antošová, PhD.

The monography was reviewed by: prof. Ing. Nora Štangová, CSc. prof. Ing. Bohuslava Mihalčová, PhD.

Technical Editor and graphic design: Mária Antošová Stanislava Vassová

Text language translation and correction: Mgr. Darina Lopatníková

Issued by: VŠB – Technical University of Ostrava

Number of copies: 100

Edition: first, 2012

ISBN 978-80-248-3212-8

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__________________________MANAGERIAL PERSPECTIVE KNOWLEDGE MANAGEMENT IN A COMPANY

CONTENTS INTRODUCTION ............................................................................................................. 5 1 CONTEXT OF SOCIAL CHANGES AND MANAGEMENT ........................................ 7 1.1 The development of management and its connections in human resources management ......................................................................................................... 8 1.2 From industrial to knowledge society ............................................................ 13 2 KNOWLEDGE MANAGEMENT AS A CHALLENGE OF THE THIRD MILLENIUM ..... 15 2.1 How and when knowledge management originated .................................... 15 2.2 Knowledge and the levels of work with it ...................................................... 16 2.2.1 Knowledge society ......................................................................... 17 2.2.2 Knowledge economy ...................................................................... 19 2.2.3 Knowledge management and managing knowledge ...................... 24 3 INTELLECTUAL CAPITAL AND KNOWLEDGE MANAGEMENT IN THE CONTEXT OF KNOWLEDGE CULTURE ....................................................... 25 3.1 Intellectual capital as a starting point for knowledge management ............. 26 3.2 Investment in human capital and its development ........................................ 31 3.2.1 Systematic professional education in a company .......................... 33 3.2.2 Through a learning organization to knowledge management ......... 36 3.3 Evaluation of return on investment in intellectual capital ............................... 41 3.3.1 Approaches to measurement and evaluation of human capital ..... 42 3.3.2 Methods of intellectual capital evaluation ........................................ 44 3.4 Intellectual capital and knowledge management in knowledge culture ......... 47 4 APPLICATION OF KNOWLEDGE MANAGEMENT IN PRACTICE ............................. 49 4.1 Methodology of knowledge management implementation in practice ........... 50 4.1.1 Knowledge Management Toolkit – A. TIWANA ...............................51 4.1.2 Building blocks - K. WIIG .................................................................61 4.1.3 P2 – KSP (Knowledge Strategy Planning) – Y. G. KIM ................... 52 4.1.4 APQC - Road Map ......................................................................... 52 4.1.5 Standardized KM Implementation ................................................... 53 4.1.6 IBERMATICA Methodology ............................................................. 54 4.2 How to proceed when implementing knowledge management ..................... 54 4.2.1 Sequence of steps when implementing knowledge management in practice ......................................................................................... 55 4.2.2 Responsibility for knowledge management in a company.............. 58 4.3 A knowledge company in a knowledge society ............................................. 61 5 RESEARCH OF KNOWLEDGE MANAGEMENT IN PRACTICE IN BUSINES SUBJECTS OF SLOVAKIA .................................................................... 63 5.1 Methodology of research and process of results evaluation ........................ 63 5.1.1 Methods of data collection ...............................................................64 5.1.2 Formulation of assumptions and process of their evaluation .…... 65 5.1.3 Choice of research sample and structure of respondents ……….. 65 5.1.4 Method of obtained data elaboration ………….……………..……... 69 5.2. Evaluation of research results about knowledge management position in practice of chosen business subjects in Slovakia ……………….…………….. 70 5.3 Other researches about knowledge management ……………..….…….…... 82 5.3.1 Research study in USA (Alavi and Leidner, 2001) ..…….……… 82 5.3.2 Research study in Czech republic (Mládková, 2004) ……...….... 82 5.3.3 Research study in Slovakia (Mesároš, Čarnický, 2006) .………... 83 CONCLUSION .............................................................................................................. 84 REFERENCES ............................................................................................................... 86

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M. Antošová________________________________________________________________________________

"Knowledge becomes a strategy source for the 21st century, It can provide fixed rate of performance growth and competitive advantage".

Introduction Conditions for business enterprise change markedly with the development of a society. Managers running a company nowadays can not make do with the same tools as the classics at the turn of the 20th century did. An old, relatively clear and expectable, hierarchically organized company world is disappearing. The fact that social changes in the world will continue faster than until now, will be crucial for the management in the next few years. The management according to the rules that are liable to more or less irrational changes, becomes irrational itself. For the new business world, whether we call it information or knowledge society, companies need new knowledge. When organizations and companies want to be successful in the present world, they have to be willing to learn. That requires to realize the fact that they are not perfect and they want to work on themselves by enabling their employees to develop. Therefore a modern company must be aware of the need of constant improvement and looks for the possibilities how to succeed. Some of the managers have found out that they need quality strategy that will help them to achieve success in highly competitive markets in the present dynamic time of intensifying globalized tendencies. Inseparable part of such strategy must also be a provision of quality human sources, therefore it is necessary to invest in this area. For the same reasons companies should look for appropriate aproaches to the effective development of their own employee’s development and to be interested in procedures and methods suitable for evaluation of these processes. Many managers nowadays realize that traditional production sources are not the only ones that have to be taken care of in the transition to knowledge society and knowledge economy. Knowledge becomes a strategy source for the 21st century. It can provide fixed rate of performance growth and competitive advantage. Therefore, the knowledge is more and more in the centre of attention, knowledge management is used in the theory and practice of managing companies and organizations regardless of their role or business activity. The literature states and managerial practice proves that people are the most important in company management. If we want to talk about the efficiency of using human potential for a company and the influence of its development on prosperity nowadays, we can not avoid an urgent challenge of contemporary management, and that is knowledge management. In general, it is an overall attitude towards this new discipline, technological and organizational anticipation security, the development of personal knowledge, as well as the management of corporate knowledge management with the aim to get a competitive advantage. This monograph suggests the view of a managerial perspective of corporate knowledge management that includes necessary procedures in practical knowledge management. Brief summary of management theory and practice development and its connections in human resources management show the tendency to retain efficient knowledge employees who will participate actively in building knowledge companies and knowledge society in a globalized world in order to ensure efficient company operation.

Author, August 2012

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Mária Antošová

Assoc. prof. Mária Antošová, PhD. acts at Department of Business and management Technical university Košice. Her activity is orientated to management of human resources, strategic management and knowledge management. This monograph suggests the view of a managerial perspective of corporate knowledge management that includes necessary procedures in practical knowledge management. Brief summary of management theory and practice development and its connections in human resources management show the tendency to retain efficient knowledge employees who will participate actively in building knowledge companies and knowledge society in a globalized world in order to ensure efficient company operation.

9

Title: MANAGERIAL PERSPECTIVE OF KNOWLEDGE MANAGEMENT IN A COMPANY

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