Jakarta, 5-6 Oktober 2016
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Pkl. 09.00-17.00 WIB
Latar Belakang
• Setiap saat, para pemasar dituntut untuk selalu mampu mengambil keputusan yang tepat dalam kondisi persaingan yang semakin kompleks, serta keinginan dan kebutuhan konsumen yang semakin beraneka ragam. • Bagaimana memanfaatkan peluang, memahami segmen konsumen yang ada di pasar, merencanakan dan menerapkan program-program pemasaran, mengukur dan mengevaluasi hasil dengan baik, dibarengi kontrol yang terus menerus seputar produk, harga, promosi, dan distribusi, senantiasa membutuhkan dukungan informasi yang obyektif. • Marketing research atau riset pemasaran berperan membantu menyuguhkan data-data yang relevan, meliputi variabel pemasaran, konsumen serta kondisi eksternal lainnya yang ada di pasar, sehingga para pemasar dapat mengambil keputusan secara lebih efektif dan pada saat yang sama mengurangi resiko yang mungkin timbul.
Tujuan
Setelah mengikuti pelatihan ini, peserta diharapkan mampu : • Mengetahui konsep, teori serta isu yang dihadapi dalam riset pemasaran • Memahami proses (tahapan) dalam melakukan riset pemasaran serta konsepkonsep dasar tentang sampling • Memahami proses pengumpulan data primer melalui pendekatan kualitatif, kuantitatif dan observasi • Mengetahui berbagai jenis aktivitas riset pemasaran yang lazim dilakukan khususnya di Indonesia • Menganalisa, mengintepretasikan serta mengkomunikasikan data dari hasil temuan • Mengidentifikasi dan merencanakan aktivitas survey yang sesuai dengan kebutuhan dengan menerapkan teori dan konsep riset pemasaran kedalam situasi yang dihadapi sehari-hari
Materi Pembahasan MODUL 1: Pengenalan riset pemasaran dan desain riset • • • •
Definisi dan konsep riset pemasaran Peranan riset pemasaran dalam pengambilan keputusan Proses / tahapan dalam melakukan aktivitas riset Desain riset yang sesuai dengan kebutuhan, anggaran dan waktu yang tersedia
MODUL 5: Sampling • Konsep sampling • Proses desain sampling • Probability vs Non Probability sampling
MODUL 6: Riset Kuantitatif
MODUL 2: Jenis-jenis survey berdasarkan pendekatan yang dilakukan
• • • •
• Data Primer vs Data Sekunder • B2B (Business to Business) vs B2C (Business to Consumer) • Face to face interview vs Online survey
MODUL 7: Jenis-jenis Survey Berdasarkan Topik Bahasan
MODUL 3: Riset Eksploratif • Pengenalan Riset Kualitatif • Focus Group Discussion, In-Depth Interview, Ethnography • Studi kasus
MODUL 4: Role Play – Focus Group Discussion • Latihan melakukan simulasi FGD, peserta mendapat kesempatan untuk memainkan peran sebagai seorang moderator yang memimpin diskusi kelompok • Evaluasi hasil role play • Mempelajari teknik probing & menjaga dinamika kelompok
Pengenalan riset kuantitatif Metode pengumpulan data Bagaimana mendesain sebuah kuesioner Tahap-tahap pemrosesan data
• Memahami perilaku konsumen • Survey produk (Brand Equity, Brand Image, Packaging Test, Concept Test, Product Test) • Survey untuk memahami karakteristik konsumen di pasar (Segmentation study) • Survey yang berhubungan dengan aktivitas promosi (Advertising Testing) • Evaluasi customer experience
MODUL 8: Menganalisa data dan mengkomunikasikan hasil temuan • Bagaimana mengambil kesimpulan dari data yang dikumpulkan • Studi kasus
Eko Wicaksono
Senior Consultant Service Leadership
Profesional Experiences :
• Research Director Ipsos (2012-2015) • Research Director Synovate (2010-2011) • Client Advisor TNS ( 2009) • Associate Director Research International (2007-2009) • Senior Project Director Synovate (2005-2007) • Research Manager McDonald’s Corporation (2004-2005) • Senior Research Manager ACNielsen ( 1997-2004)
Training | Consulting | Assessment
Mobile : WA : Pin BB : E-mail : Website :
0813 1100 9800, 0812 802 8352 0813 1100 9800 5FE266D1
[email protected] www.serviceleadership.web.id
Service Leadership is a Service Quality & Human Resource Consulting firm dedicated to creating sustainable high-performance organizations. We provide consulting & training to : • Create high-performance cultures that drive bottom-line results and reinforce your organization’s mission and values. • Develop leaders at all levels who can manage the business and inspire your employees. • Align employee self-interest, energy and talents with your organization’s strategy.
Modul Pelatihan
Program Inhouse Training dan Kelas Publik Leadership • • • • •
Excellent Supervisory Skills Advanced Leadership Skills Coaching and Mentoring Assertive Communication Skills Problem Solving and Decision Making
• • • • •
Time Management DISC Profile MBTI Team Building Handling Diificult People and Situation
Service Excellence • Excellent Service Interaction • Complaint is A Gift • Service Crucial for Manager
• Strategic Customer Experience • Customer Satisfaction Measurement
HRD • • • • •
Train The Trainer Training Need Analysis (TNA) High Impact Presentation Skills Strategic Compensation and Benefit Mastering Competency Design Model and Assessment • Assessment Skills • Employee Engagement • KPI and Performance Management System
• • • • • • • •
Job Analysis and Job Evaluation Industrial Relation Talent Management Behavioral Event Interview Expanded DISC Myers Briggs Type of Indicators (MBTI) Outsourcing Management UU Ketenagakerjaan
Consulting Services Service Quality Quality Customer Service is important for all functions start from front liners as representative of the company to back office as backbone to support all process to make sure service is delivered timely by frontlines. We assist Client to enhance organization service culture.
Type of common consultation request such as : • Set up Service Standardization • Define Service Measurement • Implementation Service Monitoring • Set Up Service Assessment / Service Audit • Conduct Mystery Shoppers
Operational Excellence Identifying capacity and measure productivity is the key of operation management. We help to asses current operational issues and come up with recommendation and implementation. We assist client to run day to day operations in structure and effective way.
Operation Excellence Consultation would be : • Define Capacity Planning • Design Operation Management Blue Print • Set Up Process Standardization • Conduct & implement Process Improvement • Set Up Customer Care/Service Desk
Human Resources People are the most valuable assets an organization could have. Through employees, an organization can create a sustainable competitive advantage. Whether you are a new venture or an existing organization we at Service Leadership can help you organize, manage and develop your human resources more effectively.
We provide the following Human Resources consultation services : 1. Preparation of HR Policies, Procedures and HR Manuals/Handbooks 2. Setting up Organizational Structure & Authority Matrix based on a work flow analysis 3. Job Analysis and Job Design 4. Pay Structure/Compensation Plan 5. Recruiting and Selecting Procedures 6. Performance Measurement and Appraisal Programs.
Partial List Of Our Clients
Public Training Schedule 2016 Topic
September
Service Excellence & Handling Customer Complaints How to Manage Customer Service Team MBTI for HR Practitioner Aspek Hukum Perjanjian Kerja : PKWT, PKWTT, Skala Upah,PHK Tanpa Gejolak Practical Leadership and Managerial Skills Train The Trainer (Batch 36)
27-28
Asesmen Dengan MBTI & DiSC Profile Handling Customer Complaint & Negotiation Skills for frontliners Effective Recruitment using DISC Profile Strategic Compensation and Benefit Menyusun Kurikulum Pelatihan Berbasis Kompetensi Business Presentation Skills Coaching and Counselling Problem Solving and Decision Making 3 Day HR Management Course Business Values and Ethics Change Management Assertive and Comunication Skills Building Strong Corporate Culture PHK Tanpa Gejolak Excellent Supervisory Skills Behavioral Event Interview Merancang Kamus Kompetensi HR Managament for HR Officer Selling Skills and Negotiation Skills Finance for Non Finance Service Quality Management Pelatihan Tes Psikologi untuk HR ( Non Psikologi) Strategi Bernegosiasi Untuk Tim Procurement Dan Purchasing Perusahaan
15-16
Membangun Hubungan Industrial yang kokoh (Batch 5)
27-28 28-29
Assessment Center Practical Marketing Research
Oktober
13-14
5-6 13-15
5-6
Investasi & Registrasi Harga Normal 5-6 Oktober 2016 Early Bird sebelum 25 September 2016
: Rp 4.000.000,- /peserta : Rp 3.700.000,- /peserta
Biaya meliputi makan siang, 2x coffee break, materi hard copy pelatihan dan sertifikat. Formulir Registrasi
5-6 Oktober 2016
PRACTICAL MARKETING RESEARCH FROM PLANNING TO IMPLEMENTATION |
09:00 - 17:00 WIB
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Waktu & Tempat : Hubungi Kami
Phone/Mobile
Fax : (021) 797 51 59
Training | Consulting | Assessment
Gedung Multika Lt 4 Jl. Mampang Prapatan Raya 71-73 , Jakarta 12790 Phone : (021) 797 51 58 Mobile WA Pin BB
: : : :
0813 1100 9800 0812 802 8352 0813 1100 9800 5FE266D1
For more information :
[email protected] Or visit us at : www.serviceleadership.web.id
Payment Method Payment can be done by using the account number below : Bank BCA Cabang Jatinegara A/N : CV Prima Sinergi No Acc. : 7600396913 Please put note : [SEMINAR TITLE] and [YOUR COMPANY’S NAME] on the payment instruction.
Training | Consulting | Assessment
