Innovatív ekereskedelmi megoldások, hazai online piaci trendek Budapest, 2017. június 8. Pataky Piroska digitális fizetési megoldások marketing/PR vezető
Legal Disclaimer This document contains the proprietary and confidential information of MasterCard Europe SA (“MasterCard”) and the information provided herein is strictly confidential. It is intended to be used internally within your organization and by receiving this information, you agree that that except with the prior written permission of MasterCard, such information shall not be used for any unauthorized purpose and shall not be published or disclosed to third parties, in whole or part. Information in this presentation or in any report or deliverable provided by MasterCard in connection herewith relating to the projected impact on your financial performance, as well as the results that you may expect generally are estimates only. No assurances are given that any of these projections, estimates, or expectations will be achieved, or that the analysis provided is error-free. You acknowledge and agree that inaccuracies and inconsistencies may be inherent in both MasterCard’s and your data and systems, and that consequently, the analysis may itself be somewhat inaccurate or inconsistent. The information, including all forecasts, projections, or indications of financial opportunities are provided to you on an “AS IS” basis for use at your own risk. MasterCard will not be responsible for any action you take as a result of this presentation, or any inaccuracies, inconsistencies, formatting errors, or omissions in this presentation. MasterCard makes no representations or warranties, express or implied, as to the accuracy or completeness of the information contained herein, and MasterCard will not have any liability to you or any other person resulting from the use of such information by you or any of your representatives.
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This document is intended solely to facilitate discussion between the parties. Any financial terms included herein are those that are anticipated to be included in a proposed agreement between the parties and shall not create a legally binding or enforceable agreement or offer. The parties acknowledge that other standard terms and conditions are also anticipated to be included in the proposed agreement between the parties and that the incentives and other terms included in this document are subject to negotiation. If a conflict arises between the terms in this document and the terms in a definitive agreement between the parties, the definitive agreement will govern. Neither party shall be liable to the other party as a result of the failure to fulfill any obligation described herein or the failure to enter into any agreement.
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E-kereskedelem a világban a legnagyobbak
Forrás: https://www.remarkety.com/global-ecommerce-sales-trends-and-statistics2015
Jelenleg mintegy 150 ezer olyan kkv működik, amelyik egyelőre nincs fent a neten. (Bell Research adat) Forrás: http://www.uzletresz.hu/vallalkozas/20151007-weboldal-epites-infokommunikacio-kis-eskozepvallalatok.html
©2017 Mastercard. Proprietary and Confidential.
Nemzetközi összehasonlítás: kkv-k a neten, lemaradásban a magyar vállalkozók
Webshopok Magyarországon
Magyar webáruházak száma: Kb. 6000 (Forrás: eNET 2015. évi e-kereskedelmi kutatás) A legnagyobbak Magyarországon - GKI e-TOPLISTA 2016 1. Extreme Digital 2. eMAG 3. MALL 4. Media Markt ©2017 Mastercard. Proprietary and Confidential.
5. Tesco 6. Libri-Bookline 7. iPon 8. Aqua 9. Bónusz Brigád 10. Tchibo Forrás: http://www.gkidigital.hu/2016/06/02/etoplista2016/
E-kereskedelem Magyarországon: dinamikus bővülés – megtízszereződött a szektor mérete az elmúlt tizenöt évben
2016
Forrás: http://www.portfolio.hu/gazdasag/it/mi_lesz_igy_a_boltokkal_belehuz_a_digitalis_kereskedelem.240405.html
©2017 Mastercard. Proprietary and Confidential.
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MNB – adatok online bankkártya-elfogadás: mintegy 8500 internetes elfogadóhely itthon Internetes elfogadóhelyek (darab)
10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000
2,831 3,412 2,116 2,360 2,131 2,376
5,995 4,846 5,427 4,528 4,027
7,648 7,392 6,675 7,243
8,320
9,331 9,872
8,193 8,495
Forrás: Magyar Nemzeti Bank (https://www.mnb.hu/statisztika/statisztikai-adatok-informaciok/adatokidosorok/xiv-penzforgalmi-adatok/penzforgalmi-tablakeszlet)
©2017 Mastercard. Proprietary and Confidential.
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MNB-adatok online bankkártyás fizetés: jelentős bővülés 2016-ban is 10,000,000 9,000,000 8,000,000
A magyarországi fizetésikártya-elfogadó hálózatban lebonyolított vásárlási tranzakciók - Internetes vásárlás, hazai kártyával (darab)
7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000
Forrás: Magyar Nemzeti Bank (https://www.mnb.hu/statisztika/statisztikai-adatok-informaciok/adatokidosorok/xiv-penzforgalmi-adatok/penzforgalmi-tablakeszlet)
©2017 Mastercard. Proprietary and Confidential.
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Miért vásárolunk online?
Miért vásárolunk online? A leggyakoribb érv az online vásárlás mellett a kényelem (55%). TO GREATER EXTENT FOR:
Convenient
55%
Home delivery option
47%
No crowd, no queues
40%
Fast
34%
Goods can be bought from abroad
34%
Possibility to compare prices
29%
Round-the-clock availability
27%
Guaranteed lower prices than in shops Wide range of products Certain products are available online only Major discounts
25% 22% 20% 17%
Q2. Why do you buy electronically (online or in mobile applications)? *11 most often mentions are listed Base: total sample n=1000
Tickets for events HH equipment Transport tickets, Food & drink for a single meal, Clothes, shoes, bags, Tickets for events Tickets for events; Transport tickets Clothes, shoes, bags; Computers & electronics; Mobile phones; Watches, jewelry Tickets for events; Computers & electronics; Mobile phones; Transport tickets; Entertainment electronics; Toys Tickets for events; Transport tickets; Food and drink for a single meal Computers & electronics; HH equipment; Entertainment electronics; Toys; Watches, jewelry Computers & electronics; Books, newspapers, magazines; HH equipment; Entertainment electronics; Toys Books, newspapers, magazines; Transport tickets; Beauty & cosmetic products Books, newspapers, magazines; HH equipment; Watches, jewelry; Reasons by purchased goods
©2017 Mastercard. Proprietary and Confidential.
REASONS
Mastercard kutatás (U&A) online vásárolt és kifizetett termékek Air tickets, travelling, accomodation
35%
Electronic goods
33%
Movie, theatre, concert, exibition tickets
32%
Books
30%
Clothing and shoes
30%
Home delivery of pizza, other lunch
20%
Drug store, Cosmetics
18%
Group shopping / coupon sites (e.g. Bónuszbrigád, Lealkudtuk.hu)
13%
Public utility bills
11%
Games / toys (PC, PlayStation, board games)
11%
Online bidding
10%
Virtual content (music files, films, applications)
9%
Online software / game software
9%
Sporting goods
5%
Online betting, poker, etc.
4%
Food
3%
A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a 18-65 év közötti városi lakosságra nézve reprezentatív.
©2017 Mastercard. Proprietary and Confidential.
(H4A2) Which of the following goods and services did you buy & and paid online?
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ON3. Have you heard of the possibility that by some couriers you can pay by card for the items you ordered online?
Heard of it and seen a courier like this but I still paid in cash, 23% Heard of it and paid by card to the courier, 16%
Heard of it, but didn't see a courier like this, 42%
DK/NA, 1%
Haven't heard of, 19%
Online shoppers(581)
16%
Male (272) Female (309)
17% 15%
18-34 y.o. (326) 35-49 y.o. (178) 50-64 y.o. (77)
14% 23% 7%
Vocational (57) Secondary (366) College / university (223)
12% 13% 21%
Employee (273) Proprietor of a company (57) Student (155)
17% 12% 14%
Online pay by card (252) Could pay by card but doesn't (279) Don't know if could pay online (50)
19% 15% 4%
A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a 18-65 év közötti városi lakosságra nézve reprezentatív.
©2017 Mastercard. Proprietary and Confidential.
Mastercard kutatás (U&A) kártyás fizetés a futárnál – a felhasználók 4/5-e hallott a lehetőségről
Mastercard kutatás (U&A) online vásárlás applikációval: leginkább a fiatal férfiak (diákok) ismerik (ON5) Have you heard of smartphone apps that you can use for payment when shopping online, you only have to register your bank card before using it first?
Male (329) Female (340) 18-34 y.o. (379) 35-49 y.o. (215) 50-64 y.o. (75)
53% 57% 49% 57% 50% 43%
Vocational (57)
53%
Secondary (366)
53%
College / university (223)
52%
Employee (324)
50%
Proprietor of a company (63)
43%
Student (177)
59%
Online pay by card (268)
55%
Could pay by card but doesn't (345)
53%
Don't know could pay online (56)
43%
A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a 18-65 év közötti városi lakosságra nézve reprezentatív.
©2017 Mastercard. Proprietary and Confidential.
Online shoppers with smartphone…
Újgenerációs fizetési módok, mobiltárcák
Forrás: eNET: http://www.enet.hu/hirek/mar-hireket-zenet-es-filmet-is-mobilon-fogyasztunk/
©2017 Mastercard. Proprietary and Confidential.
E-kereskedelem az okostelefon szerepe jelentősen megnőtt
©2017 Mastercard. Proprietary and Confidential.
Kényelmes fizetés Masterpass-szal
Bolti mobilfizetés videó – Gránit Pay 16
Digitális vízió: hogyan történik mindez?
Online - távoli
Egyesített
©2017 Mastercard. Proprietary and Confidential.
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