In samenwerking met:
USA STUDY TRIP – 10 KEY INSIGHTS “Forget about the Future. The Future is Now.”
14th of November 2014
Jorij Abraham
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Wie ben ik? Jorij Abraham, Director Research & Advise
‘00 1972
1991 ‘94
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‘04
‘06
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‘13
‘97
eVentures Europe
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Introducing Thuiswinkel.org Some facts: 1.980 • 1.300 B2C Selling members: – Large: Bol.com, Wehkamp, Phillips, Mediamarkt – & Smaller: Herensokken.nl, Apartdesign.nl • 100+ Business partner
Our services: • Advocacy: privacy, payment, delivery • Trust certificate: “Thuiswinkel Waarborg” – 60 legal and industry requirements – 90% guided name recognition – 26% only buys at trusted shops
• Knowledge & Network: e.g. Markt Monitor, Awards, Shopping2020, … © Shopping 2020
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Centrale vraagstelling Shopping2020
Hoe shopt de consument in 2020 en welke acties moeten worden ondernomen op nationaal, branche en bedrijfsniveau opdat B2C ondernemend Nederland succesvol hier op in kan spelen, nationaal én internationaal?
Source: http://www.zazzle.nl/nederland_de_nederlandse_macht_van_het_honkbal_van_tas-149333394796361450
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Programma Organisatie Shopping2020 Commissie van Aanbeveling
Ed Nijpels (voorzitter) Bernard Wientjes (VNO-NCW) Arie van Bellen (Directeur ECP) Martijn van Dam (kamerlid PvdA) Jan Kees de Jager (vml. Min. Financiën)
Cor Molenaar (Erasmus Universiteit) Kitty Koelemeijer (Universiteit Nyenrode) Walther Ploos van Amstel (Vrije Universiteit) Erik Fledderus (Directeur TNO) Heleen van Oord (Directeur DQ&A)
Giovanni Colauto (CEO Bijenkorf) Dick Boer (CEO Ahold) Harry Bruijniks (CEO Euretco) Herna Verhagen (CEO PostNL) Ronald van Zetten (CEO Hema) Nick Jue (CEO ING NL) Joost Romeijn (CEO Sundio Group) Michiel Buitelaar (COO Sanoma Media) Paul Nijhof (CEO RFS Holding/Wehkamp) Danny van der Eijk (Chairman Achmea) Annemarie van Gaal (CEO van Gaal & Co.) Harry van Dorenmalen (CEO IBM Europe)
Program Board Program mgt: Jorij Abraham Mar/Com: Inge Demoed Research: Eveline Poerink Congres: Marin Wiellersen
Support Team
Travel
Dymfke Kuijpers
Key Themes Axel Groothuis
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Founding Partners:
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Expertgroep Orientation …
Expertgroep Technologisch
Expertgroep Business models
Expertgroep Online ondernemen
Customer Journey Arjen Bonsing
Expertgroep Cross Border (e)Commerce
Expertgroep Shopper Behaviour
Future Trends
Retail
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Expertgroep Selection …
Kennis partners:
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Expertgroep Omnichannel Organisatie
Expertgroep Veiligheid / Fraude
Expertgroep Transaction …
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Expertgroep De Nieuwe Winkelstraat
Expertgroep Customer Care
Expertgroep Delivery
Wetenschappelijke partners:
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Expertgroep Supply Chain …
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Expertgroep Politiek / Juridisch
Expertgroep Ecologisch
Expertgroep Future Touchpoints …
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Finance
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Netwerk partners:
Smarter Shopping
Expertgroep Customer data value management …
Media partners:
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35 Ecommerce Executives visited the USA In the period of 2nd – 8th of September 2013
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Several “Winners” were visited They did not show us everything but in general were very open
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The 10 Biggest Insights We know most trends but some things keep amazing 1. The information gap is shrinking 2. The Super Consumer 3. Fail Faster 4. The War for Talent 5. Compression 6. Getting data out of the database 7. Mobile (Smartware) First 8. Instant commerce 9. Online & offline are gone 10. And the winner is …
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The information gap is shrinking But regarding implementation we are still 2 – 3 years behind
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The Super Consumer Consumers are the big winners of the digital age… for now.
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Fail Faster Companies have to continuously innovate & change
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The War for Talent
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Mobile (Smartware) First The second ecommerce wave
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Compression The last millisecond challenge
2000
2010
1990
1980
2020
http://www.hongkiat.com/blog/30-futuristic-phones-we-wish-were-real/
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Get the data out of the database Companies who can predict their customers, can predict the future
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Instant Commerce Get any product within 60 minutes, anywhere
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Online and offline are gone The real world wide web
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And the Winner is: The Scary Five (or six) Who will win the global war for the consumer?
$136B $107B
$296B
$275B
$422B
$69B
* Market valuation of 13th of September 2013
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Want more? Feel free to contact us!
Jorij Abraham Director Research & Advise E:
[email protected] M: +31 6 52 84 00 39
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