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Resource : politics.ie 30 mei 2012
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The 2013 Toyota Yaris Hybrid features the very first downsizing of Toyota’s HSD powertrain. Mixing a brand new, 1.5 litre gas engine having a lighter, smaller sized motor unit, transaxle, inverter and battery power, the brand new product is 20% lighter compared to an Auris Hybrid. Because of the decrease in size every key HSD component and both gas tank and battery installed underneath the rear chair, the 2013 Toyota Yaris Hybrid features the same occupant space and also the same 286 litre luggage ability to those of the traditional models
Brands personality : the brand-as-a-person Personality traits can also become associated with a brand inderectly through a wide range of features such as brand name, symbol, advertising stylistics, price and distribution channel (Aaker, 1997)
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brands Social differentiation
A social stratification structure is composed of a hierarchy of social position and the accompanying network of social relationships.
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Social integration
Brand communities Neo tribes
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Sub-cultures related to consumption are predominantly based on geography, age, ethnicity and class. A study of one particular sub-culture, a radical lesbian group, focused on their use of Meanings associated with the IKEA brand to create group identity (ritson et al.,1996)
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AIKIDO BRANDS Japanes martial art involving some trows and joint locks that are derived from Jujitsu and Kenjutsu A classic Aikido brand that uses the fame and image strength of a brand against itself is Mecca Cola
Focuses on kicking or punching
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VISA dan MasterCard adalah 2 produk yang dikeluarkan oleh 2 perusahaan kompetitor. Tapi seiring dengan perkembangan bisnis, mereka mengadakan kerja sama atas nama "perusahaan gabungan", yaitu EMV (Europay-Mastercard-Visa). EMV merupakan perusahaan yang mengurusi standarisasi 3 jenis kartu tersebut. dan bahkan merelease kernel yang digunakan untuk kepentingan bisnis yang melibatkan kartu tersebut (utntuk versi kartu yang smartcard). Certified/verified by VISA, artinya EDC (electronic data circuit , tempat gesek kartu) + software yang terdapat didalam kartu tersebut sudah memenuhi standart EMV bagian VISA. Ada sertifikasi lain, Mastercard , dan europay sendiri juga punya standarisasi tertentu supaya sebuah perusahaan boleh menyatakan certified / verified by EMV (atau salah satu dari Europay, MasterCard, VISA) dan juga telah menggunakan kernel yang di approve oleh EMV. Kenapa ada kata verifed ? gimana klo ga ada kata verified ? Klo ga ada kata Verified, transaksi masih bisa dilakukan. Tapi bila terjadi klaim atas kesalahan , maka EMV tidak bertanggung jawab atas transaksi yang dilakukan (tidak ada refund, reversal, ataupun void) TMMIN Indonesia sumber: laissez faire
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At the time, the brand was further from top of wallet with the consumer than mastercard wanted it to be. While mastercard had always been well respected and trusted, the brand lacked a distinct brand image that could capture the hearts and minds of consumers. Mastercard began its alliance with FIFA worldcup soccer 1990 as the official ard and official product licensee of Italia 1990.
Even though the priceless campaign focused on the globally consistent programmes, Mastercard provided local markets with some flexibility to best shape the essence of the programme. Mastercard continued to innovate with teh priceless theme, working to reach new market segments and adapt innovative marketing and promotional opportunities.
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American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, John F. Sherry Jr., Albert M. Muñiz Jr., Mary Ann McGrath, Robert V. Kozinets, & Stefania Borghini © 2009, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic) Journal of Marketing Vol. 73 (May 2009), 118–134
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This article describes an investigation of the American Girl brand that provides a more complete and holistic understanding of sociocultural branding. Recent research on emotional branding, together with prior work on brands’ symbolic nature and their role as relationship partners
Method: Ethnographic Procedure • •
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Data Researchers also spent time in the New York flagship store. Data collection involved participant observation, ethnographic interview, photography, and videography. The primary objective of the ethnographic exploration was to understand the sources and uses of meanings assigned to the American Girl brand TMMIN Indonesia
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Findings: Myriad Meanings • American Girl Brand Meanings and the Marketer • American Girl Brand Meanings and the Material Environment • American Girl Brand Meanings and Adult Women • American Girl Brand Meanings and Girls
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Conclusions and Managerial Implications •
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A product may become more successful to the extent that its customer manifestation is not merely an embodiment of functional or expressive satisfactions. It may comprise search (e.g., in the form of devotional ritual), acquisition (e.g., in the form of edutainment), and disposition (e.g., in the form of maintenance services or of bequest), as well as use, in its effectual engagement with customers. A customer does not merely “buy,” “have,” or “use” an American Girl doll; she is caught up in a mesh of interwoven experiences, some engineered by marketers and others improvised by stakeholders, at every touchpoint of the brand. Word of mouth that is so essential to sustaining the cult or elevated status of a brand.
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Thank you
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