Digitální učební materiál Projekt Šablona Tématická oblast DUM č.
CZ.1.07/1.5.00/34.0415 Inovujeme, inovujeme III/2 Inovace a zkvalitnění výuky prostřednictvím ICT (DUM) Anglický jazyk pro obor podnikání Practical business English
VY_32_INOVACE_C Téma Logos and slogans h 35_2 DUM 19 RVP 64-41-L/51 Podnikání Ročník I; II Předmět Zpracoval(i) Mgr. Lucie Váňová Klíčová slova Logos, slogans, colours, companies
Angličtina Kdy Prosinec 2013
Toto dílo obsahuje citace v souladu s § 31 odst. 1 písm. c) zákona č. 121/2000 Sb., o právu autorském a může být použito výhradně při vyučování. Anotace Tento učební materiál vznikl pro potřeby výuky předmětu Anglický jazyk nástavbového studijního oboru Podnikání, a to především v prvním, popřípadě i druhém ročníku studia a druhém ročníku dálkového studia. Tato učební jednotka seznamuje studenty hravou formou s důležitostí použití barev a sloganů pro komerční úspěch firmy. Důraz je kladen na oproštění se od frontální interakce a využití především práce individuální, párovou a skupinovou. Tento výukový materiál je koncipován na jednu vyučovací hodinu s možností domácího samostudia. . Druh výukového zdroje: Pracovní list s klíčem– vyučující Pracovní list - student Typ interakce: (frontální, párová, skupinová) Soubor název Soubor – popis obsahu VY_32_INOVACE_Ch35_2 Dovednosti čtení, slovní zásoba, komunikace DUM 19 Pracovní list Cvičení 1: Studenti diskutují o logách světoznýmých společností a o barvách v nich použitých. Učitel monitoruje jejich práci. Cvičení 2: Studenti si přečtou text o použití barev v podnikání. Diskutují o vhodnosti barev ve svém případném podnikání. Učitel vypomáhá se slovní zásobou. Cvičení 3: Studenti si přečtou notoricky známé slogany firem a pokusí se přiřadit správnou firmu ke každému sloganu. Učitel monitoruje. Cvičení 4: Studenti doplní odpovědi ze cvičení 3 a zkontrolují správnost svých odpovědí s učitelem.
Střední škola potravinářská, obchodu a služeb Brno Sídlo: Charbulova 106, 618 00 Brno
Description and sources This set of study materials is designed to help the students of „Podnikání“ to be oriented in basic topics of business English, together with some practical tips for travelling or communication in English. Each topic covered is in the form of worksheet. Students should be able to complete the worksheet within one lesson. Some topics require the use of a computer, tablet or smart phone. Sources: Hastings, B., Uminska, M., Chandler, D., Kristof, H., : Maturita Activator, Longman, 2010
Střední škola potravinářská, obchodu a služeb Brno Sídlo: Charbulova 106, 618 00 Brno
19 - COMPANY LOGOS AND SLOGANS 1. Do you remember logos of these famous companies? What colours do they use? Why do you think so? KFC
Tesco
BMW
Facebook
IKEA
LEGO
Vodafone
Sazka
IBM
Czech television
2. Some colours are more suitable for different kinds of businesses than others. Read the text about colours. What colour would you choose for your business? The meaning of colours varies depending on your age, race, culture or gender. Whilst in western cultures the white colour is a colour of wedding and purity, in eastern cultures it is a colour of sorrow. Here is how colours are seen in western cultures: • • • • • • • •
White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession. Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image. Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand. Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers. Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling. Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go. Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business. Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.
3. Another important matter in a successful business is a company´s slogan. Some companies do not have one or change them from time to time (such as IKEA), but some companies are inseparably connected with their logo. Can you guess which companies have the following logos? Just do it.
Ideas for life.
Because you´re worth it. Connecting people. The best a man can get.
I´m loving it. Life´s Good.
Impossible is nothing. Simply clever.
Obey your thirst.
4. If you still don ´t know, here is little help: Škoda, Panasonic, Sprite, Gilette, Nike, McDonald´s, Nokia, LG, L´Oreal, Adidas.
Střední škola potravinářská, obchodu a služeb Brno Síd lo : C harb ul o va 1 06, 6 18 0 0 Brn o
Klíč
1. Do you remember logos of these famous companies? What colours do they use? Why do you think so? KFC – red, white and black Tesco – red,blue Facebook – blue and white
BMW-white, blue, black IBM - blue
IKEA – blue, yellow LEGO - red Czech television – red, blue
Vodafone -red
Sazka – green, yellow
2. Some colours are more suitable for different kinds of businesses than others. Read the text about colours. What colour would you choose for your business? The meaning of colours varies depending on your age, race, culture or gender. Whilst in western cultures the white colour is a colour of wedding and purity, in eastern cultures it is a colour of sorrow. Here is how colours are seen in western cultures: • • • • • • • •
White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession. Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image. Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand. Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers. Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling. Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go. Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business. Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.
3. Another important matter in a successful business is a company´s slogan. Some companies do not have one or change them from time to time (such as IKEA), but some companies are inseparably connected with their logo. Can you guess which companies have the following logos? Just do it. NIKE
Ideas for life. PANASONIC
I´m loving it. MC DONALDS
Because you´re worth it. L´OREAL Connecting people. NOKIA The best a man can get. GILETTE
Life´s Good. LG Impossible is nothing. ADIDAS Simply clever. ŠKODA
Obey your thirst. SPRITE
4. If you still don ´t know, here is little help: Škoda, Panasonic, Sprite, Gilette, Nike, McDonald´s, Nokia, LG, L´Oreal, Adidas.
