DAFTAR ISI
ABSTRAK ............................................................................................................i KATA PENGANTAR ..........................................................................................ii DAFTAR ISI.........................................................................................................v DAFTAR TABEL.................................................................................................viii DAFTAR GAMBAR ............................................................................................x
BAB I PENDAHULUAN 1.1 Latar Belakang ...................................................................................1 1.2 Identifikasi Masalah ...........................................................................5 1.3 Maksud dan Tujuan Penelitian ...........................................................5 1.4 Manfaat Penelitian..............................................................................6 1.5 Kerangka Pemikiran ...........................................................................6 1.6 Hipotesis.............................................................................................8 1.7 Metode Penelitian...............................................................................8 1.8 Lokasi dan Waktu Penelitian .............................................................10 1.8.1 Lokasi Penelitian.....................................................................10 1.8.2 Waktu Penelitian .....................................................................10
BAB II TINJAUAN PUSTAKA 2.1 Definisi dan Pengertian Manajemen ...................................................11 2.1.1 Fungsi Manajemen ..................................................................12 2.2 Manajemen Sumber Daya Manusia ....................................................12 2.2.1 Pengertian Manajemen Sumber Daya Manusia ......................12 2.2.2 Fungsi-fungsi Manajemen Sumber Daya Manusia .................14 2.3 Corporate social responsibility...........................................................16 2.3.1 Definisi CSR ..........................................................................16 2.3.2 Standarisasi Pelaksanaan CSR di Indonesia ..........................18 2.3.3 Komponen Corporate social responsibility ...........................19 v
2.3.4 Jenis-jenis Program CSR .......................................................19 2.4 Stakeholder .........................................................................................24 2.4.1 Pengertian Stakeholder ...........................................................24 2.4.2 Ruang lingkup Stakeholder ...................................................25 2.5 Community development .....................................................................26 2.6 Pengertian Image (Citra) dan proses pembentukan image (Citra)…...28 2.6.1 Pengertian image / Citra..........................................................28 2.6.2 Indikator yang mempengaruhi citra ........................................31 2.6.3 Proses pembentukan image atau citra .....................................32
BAB III OBJEK DAN METODE PENELITIAN 3.1 Objek penelitian ..................................................................................34 3.1.1 Sejarah Singkat Perusahaan ....................................................34 3.1.2 Visi dan Misi Perusahaan........................................................37 3.1.3 Struktur Organisasi .................................................................37 3.2 Metode Penelitian................................................................................39 3.2.1 Sumber Data............................................................................39 3.2.2 Penentuan Populasi dan Unit Sampel .....................................39 3.2.3 Teknik Pengumpulan Data......................................................41 3.2.4 Operasionalisasi Variabel........................................................42 3.2.5 Teknik Pengolahan Data .........................................................44 3.2.6 Uji Validitas dan Realiabilitas ................................................46 3.2.7 Uji Hipotesis ...........................................................................47
BAB IV HASIL PENELITIAN DAN PEMBAHASAN 4.1 Gambaran Umum Responden .............................................................51 4.2 Analisis Validitas dan Reliabilitas ......................................................52 4.3 Tanggapan Responden terhadap Pelaksanaan Corporate Social Responsibility (CSR) oleh PT Vale Indonesia Tbk.............................55 4.4 Tanggapan Responden terhadap Image Perusahaan PT Vale Indonesia Tbk......................................................................................65 vi
4.5 Analisis Pengaruh Pelaksanaan Coorporate Social Responsibility Terhadap Image Perusahaan di PT Vale Indonesia Tbk .....................70 4.5.1
Korelasi Rank Spearman........................................................70
4.5.2 Koefisien Determinasi.............................................................70 4.5.3 Uji Hipotesis.....................................................................71
BAB V KESIMPULAN DAN SARAN 5.1 Kesimpulan .........................................................................................73 5.2 Saran....................................................................................................74 DAFTAR PUSTAKA LAMPIRAN
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DAFTAR TABEL
Tabel 3.1 Operasional Variabel, Indikator, dan Skala Pengukuran, (Variabel Independen)........................................................................43 Tabel 3.2 Operasional Variabel, Indikator, dan Skala Pengukuran (Variabel Dependen) ..........................................................................44 Tabel 3.3 Interval Kelas Pengembangan Karir dan Kinerja...............................46 Tabel 3.4 Interprestasi Koefisien Korelasi .........................................................49 Tabel 4.1 Karakteristik responden berdasarkan Jenis Kelamin .........................51 Tabel 4.2 Karakteristik Responden berdasarkan Usia........................................51 Tabel 4.3 Hasil Uji Validitas Variabel Pelaksanaanan Coorporate Social Responsibility ....................................................................................52 Tabel 4.4 Hasil Uji Validitas Variabel Image Perusahaan .................................52 Tabel 4.5 Uji Reliabilitas Variabel X.................................................................53 Tabel 4.6 Uji Reliabilitas Variabel Y.................................................................53 Tabel 4.7 Tanggapan responden mengenai kegiatan sosial CSR yang dibuat PT Vale Indonesia mendapatkan respon baik dari masyarakat..........................................................................................55 Tabel 4.8 Tanggapan responden mengenai penyediaan sumber daya................55 Tabel 4.9 Tanggapan responden mengenai sumbangan untuk kegiatan sosial...................................................................................................56 Tabel 4.10 Tanggapan responden mengenai sumbangan perusahaan pada bidang kebersihan yang mampu membuat pola hidup masyarakat sehat ................................................................................ 57 Tabel 4.11 Tanggapan responden mengenai perusahaan peduli akan keselamatan kerja karyawan.............................................................. 57 Tabel 4.12 Tanggapan responden mengenai perusahaan mengubah perilaku masyarakat agar meninggalkan berbagai perilaku yang merusak lingkungan..........................................................................................58 Tabel 4.13 Tanggapan responden mengenai memberikan sumbangan langsung .............................................................................................58 viii
Tabel 4.14 Tanggapan responden mengenai membangun hubungan yang baik .....................................................................................................59 Tabel 4.15 Tanggapan responden mengenai meningkatkan motivasi karyawan ............................................................................................60 Tabel 4.16 Tanggapan responden mengenai penyediaan sarana..........................60 Tabel 4.17 Tanggapan responden mengenai mengembangkan usaha masyarakat..........................................................................................61 Tabel 4.18 Tanggapan responden mengenai melaksanakan program pelatihan industri dan membangun sekolah untuk melatih tenaga kerja siap pakai untuk masyarakat lokal ............................................61 Tabel 4.19 Tanggapan responden mengenai memberikan informasi kepada masyarakat lokal tentang kegiatan perusahaan ..................................62 Tabel 4.20 Rekapitulasi Tanggapan Responden Terhadap Pelaksanaan CSR oleh PT Vale Indonesia ......................................................................63 Tabel 4.21 Tanggapan responden mengenai kualitas pelayanan .........................65 Tabel 4.22 Tanggapan responden mengenai masyarakat dan karyawan dapat memberikan feedback bagi perusahaan....................................65 Tabel 4.23 Tanggapan responden mengenai program yang diberikan oleh perusahaan kepada masyarakat dapat memberikan nilai yang baik untuk perusahaan........................................................................66 Tabel 4.24 Tanggapan responden mengenai meningkatkan kinerja perusahaan sehingga memberikan dampak postif terhdap image perusahaan..........................................................................................67 Tabel 4.25 Tanggapan responden mengenai prestasi yang didapatkan oleh perusahaan menjadi nilai yang baik untuk perusahaan di mata masyarakat..........................................................................................67 Tabel 4.27 Tanggapan responden mengenai perusahaan memberikan fasilitas yang layak kepada masyarakat .............................................68 Tabel 4.28 Rekapitulasi Tanggapan Responden Terhadap Image PT Vale Indonesia ............................................................................................69 Tabel 4.29 Korelasi Rank Spearman....................................................................70 ix
DAFTAR GAMBAR
Gambar 1.1 Kerangka Pemikiran..........................................................................7 Gambar 2.1 Hubungan antara presepsi-pendirian-opini .......................................32 Gambar 3.1 Struktur Organisasi PT.Vale Indonesia Tbk .....................................38 Gambar 4.1 Uji Signifikasi Koefisien Korelasi Uji Pihak kanan ........................72
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