READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Values are in thousands.
1 919
1 028 819
Ultra Kombi
Blesk
Top Kombi
654
MF DNES
652
Deník (Net)
470 Metro
303 Právo
256
233
210
157
70
Sport
Aha!
Lidové noviny
Hospodářské noviny
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 315
1 307
1 279 823 582
TV mag.
471
457
401
349
347
307
243
227
217
Mag. Blesk Mag. Ona DNES Víkend Mag. Doma Aha! TV Sport TV Pátek LN Moje Dům & DNES+TV mag. TV DNES + DNES Právo + DNES mag. pohoda rodina - bydlení + Ona + TV TV Fajn život Víkend + Doma + Pátek LN Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
143
129
Styl pro ženy
Ego!
Mladá fronta DNES
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 358 309
854 552
301 091 202 667
264 071
162 930
155 897
130 545
130 017
128 642
168 405 58 487
39 737 Ultra Kombi
Top Kombi MF DNES
Lidové noviny
Metro
5plus2
Ona DNES Test DNES
Doma DNES
Magazín DNES + TV
Rodina DNES
Víkend DNES
Pátek LN
Source: ABC ČR, October 2014 – March 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
126
132
139 110
80 50 18 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,29)
(affinity 0,8)
(affinity 0,97)
(affinity 1,2)
(affinity 1,38)
(affinity 1,11)
(affinity 0,93)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
257 180 155
63
elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,46)
(affinity 0,7)
(affinity 1,23)
(affinity 2,03)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
257 199 130 68
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,6)
(affinity 0,97)
(affinity 1,27)
(affinity 0,98)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
221 175 114 91 54
A
B
C
D
E
(affinity 1,91)
(affinity 1,56)
(affinity 0,98)
(affinity 0,73)
(affinity 0,43)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Values are in thousands.
1 040
542 437 342
282
266 156
Ultra Kombi Top Kombi
MF DNES
Blesk
Metro
Deník (Net)
Právo
135
116
115
70
56
Lidové noviny
Sport
Hospodářské noviny
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK Values are in thousands.
364
205 168
150 95
Ultra Kombi Top Kombi
MF DNES
Blesk
Metro
85
Deník (Net)
63 Sport
55 Hospodářské noviny
51
51
39
23
Právo
Lidové noviny
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
577
333 266 154
Ultra Kombi Top Kombi
MF DNES
Blesk
150
Metro
137 Deník (Net)
98 Právo
87
73
49
34
33
Lidové noviny
Hospodářské noviny
Sport
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0% Ultra Kombi
10%
20%
30%
40%
on the right economically inactive readers 50%
60%
1 157
70%
80%
90%
762
Top Kombi
546
272
MF DNES
443
211
Lidové noviny
135
75
Metro
312
158
National dailies
1 125
591
Tabloid dailies
605
509
Regional dailies
357
295
4 954
3 854
Population
100%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.
on the left economically active readers on the right economically inactive readers
1 157
762 557
546 471
443 357 295
272 211
312 158
147 156
197 134 59
Ultra Kombi
Blesk
Top Kombi
MF DNES
Deník (Net)
Metro
Právo
Sport
99
Aha!
135
LN
75
123 34 HN
58
12
E15
(60 % active) (54 % active) (67 % active) (68 % active) (55 % active) (66 % active) (48 % active) (77 % active) (57 % active) (64 % active) (78 % active) (83 % active)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
154 101 84 51
Ultra Kombi Top Kombi
MF DNES
Blesk
42
37
Deník (Net) Hospodářské noviny
35 Metro
25
22
19
16
13
Sport
Lidové noviny
Právo
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
234
144 115 69
Ultra Kombi Top Kombi
MF DNES
Blesk
64
57
Deník (Net) Hospodářské noviny
56
Metro
39 Lidové noviny
30
30
Sport
Právo
19
14
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
READERS OF DAILIES ENTREPRENEURS Values are in thousands.
203
116 89
80 51
Ultra Kombi Top Kombi
MF DNES
Blesk
Deník (Net)
49 Metro
34 Lidové noviny
30 Sport
26
25
16
9
Hospodářské noviny
Právo
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2014 – 1st quarter of 2015
Mladá fronta DNES
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
