READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Values are in thousands.
1 840
1 134
1 034 776
Ultra Kombi Power Kombi
Blesk
Top Kombi
631
MF DNES
594
Deník (Net)
434
Metro
286 Sport
284 Právo
235 Aha!
205
141
Lidové noviny Hospodářské noviny
68 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 260 1 231 1 225 716 504
Ona + TV mag. Mag. Blesk mag. TV Auto + DNES + Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
Ona DNES
444
399
Víkend Mag. DNES Právo + TV
355 Doma DNES
355 Aha! TV
353 Sport mag.
330
243
TV Pátek pohoda Lidové noviny
223
222
209
Rodina Moje Auto DNES rodina - DNES Fajn život
168
154
106
Dům & Víkend Styl pro bydlení Právo ženy
105 Ego!
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 240 311
773 581
466 730 280 468 186 262
246 522
147 158
140 908 111 215 117 306
112 124
154 873 55 802
39 104 Ultra Kombi
Power Top Kombi MF DNES Kombi
Lidové noviny
Metro
5plus2
Ona DNES Auto DNES
Doma DNES
Magazín Rodina DNES + TV DNES
Víkend DNES
Pátek LN
Source: ABC ČR, October 2015 – March 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
135 114
117
127
58
50
30 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,55)
(affinity 0,61)
(affinity 0,94)
(affinity 1,06)
(affinity 1,38)
(affinity 1,31)
(affinity 0,94)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
227 192 161
50 elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,54)
(affinity 0,76)
(affinity 1,14)
(affinity 1,89)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
271
148
141 70
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,64)
(affinity 1,04)
(affinity 1,23)
(affinity 0,9)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
221 169 113 69
58
A
B
C
D
E
(affinity 1,91)
(affinity 1,26)
(affinity 0,93)
(affinity 0,81)
(affinity 0,52)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Values are in thousands.
962 682 482
Ultra Kombi Power Kombi Top Kombi
389
MF DNES
361
Blesk
274
Deník (Net)
252 Metro
159
140
Právo
Sport
139
105
Lidové noviny Hospodářské noviny
74
56
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK Values are in thousands.
196 162 118 94 69
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
60
Metro
52 Sport
42
38
35
Deník (Net) Lidové noviny Hospodářské noviny
28
22
Právo
E15
12 Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
522 402 298 239
190 137
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
Deník (Net)
136
Metro
102 Právo
91
68
Lidové noviny Hospodářské noviny
64 Sport
33
32
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0% Ultra Kombi
10%
20%
30%
40%
on the right economically inactive readers 50%
60%
70%
80%
1 070
90%
770
Power Kombi
731
403
Top Kombi
497
279
MF DNES
402
229
Lidové noviny
139
Metro
287
National dailies
1 039
Tabloid dailies Regional dailies Population
100%
633 309 5 054
66 147 588 495 285 3 741
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.
on the left economically active readers on the right economically inactive readers 1 070
770
731 576 403
459
497 402 279
229
309 285
287 147
Ultra Kombi
Power Kombi
Blesk
Top Kombi
(58 % active)
(64 % active)
(56 % active)
(64 % active)
MF DNES Deník (Net) (64 % active)
(52 % active)
198 88
136 148
143
92
139 66
112 29
52
15
Metro
Sport
Právo
Aha!
LN
HN
E15
(66 % active)
(69 % active)
(48 % active)
(61 % active)
(68 % active)
(79 % active)
(77 % active)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
110 86 75 59 42 26
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
26
25
Lidové noviny Deník (Net) Hospodářské noviny
21 Metro
19 Sport
17 Právo
7
7
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
186 142 112 94 74 55
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
40
Deník (Net) Hospodářské noviny
39 Metro
32 Lidové noviny
29
28
Sport
Právo
16
12
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
READERS OF DAILIES ENTREPRENEURS Values are in thousands.
183 141 108
91
87 47
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
Deník (Net)
45
Metro
34 Sport
32
29
Hospodářské Lidové noviny noviny
28
23
Právo
Aha!
13 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 4th quarter of 2015 – 1st quarter of 2016
Mladá fronta DNES
CONTACT FOR MORE INFORMATION…
http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
