READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher´s Union (Unie vydavatelů) and Association of Communication Agencies (AKA):
Research Media projekt • research is carried out by independent association of research agencies Median and STEM/MARK • inhabitants of Czech Republic in the age of 12 – 79 years are represented by 25 000 respondents per year • demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research • research is considered to be a „single currency“ of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE Values are in thousands.
1 805
1 148 967 764
Ultra Kombi Power Kombi
Blesk
Top Kombi
611
MF DNES
607
Deník (Net)
465
Metro
287 Sport
281 Právo
223 Aha!
211
147
Lidové noviny Hospodářské noviny
59 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Values are in thousands.
1 256 1 225 1 199 674 453
TV mag.
Blesk Ona + Mag. mag. TV Auto + DNES + Doma + TV Mag. DNES+TV + Rodina + Víkend + Pátek LN
Ona DNES
406
383
351
Víkend Mag. Aha! TV DNES Právo + TV
343 Sport mag.
331 Doma DNES
319
237
211
196
TV Pátek Moje Rodina pohoda Lidové rodina - DNES noviny Fajn život
185 Auto DNES
169
167
109
Víkend Dům & Styl pro Právo bydlení ženy
106 Ego!
Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 253 752
793 583
460 170 277 325 182 845
236 385
144 015
133 512 109 032 113 691
121 286 150 180 55 177
38 831 Ultra Kombi
Power Top Kombi MF DNES Kombi
Lidové noviny
Metro
5plus2
Ona DNES Auto DNES
Doma DNES
Magazín Rodina DNES + TV DNES
Víkend DNES
Pátek LN
Source: ABC ČR, April – September 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO AGE Values are in thousands.
122
121
107
104
77 56 24 12 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 - 79 years
(affinity 0,46)
(affinity 0,83)
(affinity 0,92)
(affinity 1,13)
(affinity 1,29)
(affinity 1,09)
(affinity 1,06)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO EDUCATION Values are in thousands.
216
195
158
41 elementary
highschool not graduate
highschool graduate
university graduate
(affinity 0,46)
(affinity 0,79)
(affinity 1,11)
(affinity 1,96)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Values are in thousands.
246 159 132 74
up to 20 thous. CZK
20 - 30 thous. CZK
30 thous. CZK and more
unknown
(affinity 0,72)
(affinity 1,05)
(affinity 1,18)
(affinity 0,92)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Values are in thousands.
225 150 119 67
49
A
B
C
D
E
(affinity 1,82)
(affinity 1,17)
(affinity 1)
(affinity 0,87)
(affinity 0,45)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE Values are in thousands.
926 667 467
379
375 279
256 155
Ultra Kombi Power Kombi Top Kombi
Blesk
MF DNES
Deník (Net)
Metro
Právo
136 Sport
130
101
Lidové noviny Hospodářské noviny
84 Aha!
44 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK Values are in thousands.
180 154 104 85
Ultra Kombi Power Kombi Top Kombi
Blesk
78
MF DNES
65
Metro
57
Sport
46
37
32
Deník (Net) Hospodářské Lidové noviny noviny
20
18
17
Aha!
E15
Právo
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB Values are in thousands.
506 389 277 217
Ultra Kombi Power Kombi Top Kombi
MF DNES
191
Blesk
144
Metro
130
Deník (Net)
104 Právo
87 Lidové noviny
69
63
Sport
Hospodářské noviny
35
27
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands. on the left economically active readers 0% Ultra Kombi
10%
20%
30%
40%
on the right economically inactive readers 50%
1 043
60%
70%
80%
90%
761
Power Kombi
736
413
Top Kombi
482
282
MF DNES
385
226
Lidové noviny
138
73
Metro
308
157
National dailies
1 053
595
Tabloid dailies
563
490
Regional dailies
328
279
4 945
3 850
Population
100%
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY Values are in thousands.
on the left economically active readers on the right economically inactive readers 1 043
761
736
516 413
452
482 385 282
328 226
279
308 157
215 137 144 72
Ultra Kombi
Power Kombi
Blesk
Top Kombi
(58 % active)
(64 % active)
(53 % active)
(63 % active)
MF DNES Deník (Net) (63 % active)
(54 % active)
121 103
138 73
113 34
45
14
Metro
Sport
Právo
Aha!
LN
HN
E15
(66 % active)
(75 % active)
(49 % active)
(54 % active)
(65 % active)
(77 % active)
(76 % active)
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) Values are in thousands.
106 84 63
53 41
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
32
Metro
25
23
Deník (Net) Hospodářské noviny
22 Sport
19 Právo
18 Lidové noviny
10
8
E15
Aha!
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) Values are in thousands.
188 147 107 88 67
Ultra Kombi Power Kombi Top Kombi
MF DNES
Blesk
55
Deník (Net)
51
Metro
35 Hospodářské noviny
32 Sport
32 Lidové noviny
26 Právo
14
12
Aha!
E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
READERS OF DAILIES ENTREPRENEURS Values are in thousands.
177 137 96 77
75 48
Ultra Kombi Power Kombi Top Kombi
Blesk
MF DNES
Metro
42 Deník (Net)
33 Sport
30
26
Lidové noviny Hospodářské noviny
21
19
Právo
Aha!
7 E15
Source: Media projekt, Unie vydavatelů – AKA, Median – STEM/MARK, 2nd – 3rd quarter of 2016
Mladá fronta DNES
CONTACT FOR MORE INFORMATION…
http://www.mafra.cz/portfolio.aspx - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts
