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JANUARY 2010 EDITION
FRANK DE MOOR:
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Brantano leaps into action for Belgian youth eukste
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Van 21 tot en met 26 massa’s septem acties, ber voordee Manfie ld en l en voetplevind je in 435 de allernie PRO Sport zier. Dolcis, schoenwinkels present uwste , Invito, eren hun en ze hebben trends Scapin van deze nieuwe o, speciaa winterc acties. winter. l voor ollectie Dé week jou 6 dagen Er is gigantis met om met ch veel lang de je vriendi keuze nnen schoenmeest aantrek kelijke en t
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Shop formulas join forces
Halfords B2B continues to grow
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Launch of new shoe label SHICK*
12
Telefoonkopen.nl is expanding
“Friendly and helpful. It all sounds so simple and straightforward. And yet, I’ve lost count of the number of times that I’ve been subjected to service that was anything but friendly and helpful. I ask politely for a particular item, and all I get in return is: I think it’s at the rear of the shop, in the left aisle somewhere. And that’s it. I’m expected to just follow my nose. Nothing annoys me more than poor customer service.” These are the words of our chief executive officer, Frank De Moor. It should come as no surprise to learn that customer service is a top priority at Macintosh Retail Group, and that employees are given training on a regular basis to improve their customer service skills. Frank De Moor: “Especially in today’s economic climate, where consumers are careful with their money, it’s vital to have all facets of our business in perfect working order and in tip-top condition. We have fantastic products and shops that are appealing to the eye. We offer quality and value for money. That is valued by our customers, especially in these difficult times. However, if too little effort is made by our employees to ensure our customers leave the shop completely satisfied, then all that hard work has been for nothing.” Fortunately, De Moor regularly notes that “our people are on the right track when it comes to customer service.” Take for example BelCompany, which was recently crowned ‘Best retail chain in the Netherlands’ in the Telecom category.
continued on page 2
“I’M DEFINITELY GOING BACK TO THE SHOP WITH THAT HELPFUL AND FRIENDLY STAFF”.
2010 Despite the rays of hope, De Moor believes that the economic uncertainty will continue into 2010. “Thankfully, we are not entirely dependent on external factors. We can draw strength from our resources. We have a number of strong retail brands and a broad consumer base who love to visit our shops. We monitor developments in our respective sectors closely to benefit from the latest trends and sales potentials. Our close cooperation with the shoe sector is becoming increasingly effective and fruitful. Furthermore, we try to stay ahead of the game with innovative promotional campaigns, such as the SchoenZesdaagse, the Winkelkrant and our Frank De Moor continues: “Every employee knows that every contact with a shop visitor is a unique moment. It presents the perfect opportunity to turn that visitor into a customer. If you do things properly, you will even have a satisfied customer, who won’t hesitate to visit again: That shop was so helpful, I’ll definitely go back there. Only the satisfied customer of today will return tomorrow.” 2009 When asked to comment on developments at Macintosh Retail Group in 2009, De Moor informs us that he is not at liberty to disclose any information at this time, as the annual figures will not be published until early March. “The global economic downturn has clearly had a major impact on the non-food retail industry. No retailer is immune to this.” Nevertheless, De Moor believes that the crisis has also had positive effects. “Retailers have effectively been forced to grab the bull by its proverbial horns. All our businesses have been working hard throughout 2009 on various fronts. That hard work has strengthened our foundations, enabling us to capitalise on any future market recovery. On behalf of my colleagues, Eric Coorens and Theo Strijbos, I would like to thank all employees for their hard work and dedication.”
internet sites.” All initiatives which, De Moor believes, will increase consumer preference for our shop formulas. It promises to be a fruitful collaboration for everyone. “By the end of this year, I hope we can look back with all our co-workers on a successful 2010. My fellow directors Eric and Theo and I are ready to face the challenges ahead!”
Frank De Moor (CEO)
Eric Coorens (COO)
Theo Strijbos (CFO)
FIRST ONLINE ‘BE OUR STAR’ MODEL
THE NEW FACE OF
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BOUTIQUE EXPERIENCE WITH KEY STYLES
BRAND NEW STORE CONCEPT
BRANTANO UK
Brantano UK have launched a totally brand new store concept in their existing Peterborough Serpentine Green store. The newly refurbished store opened its doors on 28th October 2009 with a brand new layout offering a fantastic new concept tailored for city shoppers. The new concept store will allow customers to shop by style rather than size, creating a more user-friendly experience that is quick and convenient. Smashed The new concept has enabled Brantano to display 56% more styles onto the shop floor. The store layout will also allow expansion into high rental fashion parks, as well as explore potential expansion into high street locations. Peterborough Serpentine smashed their sales targets during their first week of trade, following their refurbishment. Karen Staton, Retail Operations Director at Brantano Footwear says, “We are really excited about the new concept store in Peterborough. The store offers customers a unique boutique experience with key styles for the season for all the family. The boutique style shop fit features neutral tones and wooden floors throughout, creating an aesthetically pleasing and relaxing experience for Brantano’s customers. ”
Face lift Even Brantano’s logo got a face lift. To create more of a contemporary feel a new logo was designed which only will be used on the new ‘boutique style-stores. Future plans ‘The start of 2010 has exciting plans for Brantano UK stores. During the first quarter ten existing stores will be refurbished from top to toe with new fittings such as light wooden flooring, black and white graphics, creating a fresh and fabulous shoe shopping experience for all the family. This will make a total of twenty new fitted stores for Brantano UK with two additional new concept stores. Karen Staton, Retail Operations Director says “Brantano UK cannot wait to introduce more and more customers to the newly refurbished Brantano stores. For every store that has opened or been refurbished with our new design, there has been nothing but positive feedback from old and new customers and retail staff, it is a fantastic step in the right direction to drive Brantano UK forward into the ever competitive retail market.”
COMPETITION A HUGE SUCCESS
INVITO
The invitation to take part in Invito’s online model competition ‘Be Our Star’ drew a massive response. Hundreds of boys and girls, without any previous modelling experience, registered to become the face of Invito’s 2010 spring campaign. In late October 2009, Invito announced the winners and the new face of Invito. Casting day Out of the hundreds of registrations, fifty candidates were selected. On a special casting day, the candidates were assessed by a jury of experts, consisting of Svenno Koemans (managing director Ulla Models), Samuel Dobrowolski (booker & scout Ulla Models), Kim Vos (ex-top model & Runway coach) and Marieke Offeringa (Invito). Seven candidates were invited to attend the dazzling finale. Following an extensive catwalk training session by Kim Vos and a professional photo shoot, the jury announced the two winners.
The selection process was based on Invito’s core values: determined, macho, trendy and challenging. These core values will be embodied in all Invito Shops this spring by the overjoyed winners, Diederik and Robin. Determined “The underlying aim behind the ‘Be Our Star’ campaign was to stay in tune with our consumers. We made a conscious decision not to hire professional models. Instead, we wanted to offer young people, the wearers of our shoes, the opportunity to become Invito models. That determined, tenacious attitude is characteristic of Invito, and the response was overwhelming. The winners, Diederik and Robin, represent precisely what we at Invito are looking for,” according to Marieke Offeringa, Invito Communications manager. Behind-the-scenes reports and photos of the winners Diederik and Robin can be found at www.invito.com.
3
BRANTANO LEAPS INTO ACTION FOR BELGIAN YOUTH
CLASSIC EXAMPLE OF SUCCESSFUL COLLABORATION september 2009 - Vlaamse
Last year saw the 21st consecutive ‘Vlaamse Veldloopweek voor Scholen’ (Flemish cross-country running event for schools). This initiative, aimed at boys and girls between the ages of 6 and 18, aims to deliver a positive contribution to the physical wellbeing of young people. In Wallonia, young people participated in a similar initiative, entitled ‘Je cours pour Ma Forme’. In total, more than 250,000 young people throughout Belgium leapt into action...
veldloopweek voor scholen
Main sponsor Both events are an initiative of various sports associations and foundation and schools and local authorities. The ‘Vlaamse Veldloopweek voor Scholen’ has become one of the biggest sporting events in Flemish schools, while ‘Je cours pour Ma Forme’ has been attracting tens of thousands of participants since 1994. The success of these events can first of all be attributed to the collaboration between different parties, of tthee main sponsor dif di ffe ent en pa p rtie ies,, tthe hee ssupport uppo t o a spo so Brantano, a ta o, media sponsor ‘Het Nieuwsblad’. aand an d me medi diaa sp di pon o sor ‘H Het et N ieuwsblad’. Depleted De epl pleetted teed d sstock tock to ck k Brantano As tthe As hee cchief hieeff spo hi ssponsor, ponsor po orr, Br B ran anta ta ano wass rresponsible espo es p nssib ble l for producthe organisational barrier ing alll th he o or rga g nisati tion ti o al on al material - fr ffrom rom om m b arrier tape to banners children b ann ner ers - en eenabling nab abli bli ling in ng g more m e th than an n 250 2250,000 50,0 50 ,000 ,0 00 cchi ildre ld dre ren en to experience off cr cross-country running, thee jo th jjoys yss o cros sss-co country ru runn nn nin ng, g jjogging oggi og giing g and of course Brantano. Brantano no. no cooperation with sports The close cco oop o er erat atio at ion n wi w ith th h sspo po p ort rtss organisations gave participating partic cipat ip pat a ing youngsters aan n ad added incentive to start participating part pa r icipating in sport rt activities on a permanent basis and to choose a club to join. For both promotional Brantano campaigns, s, B rantano produced a gadget voucher for stopwatch staggering a digital st stop opwatch and a discount voucher. A st taggge gering ng 50,000 ggadgets aad dgets were handed out by Brantano. The campaign paig ig ign gn had clearly been a triumph, and not only for the participating youngsters... p pa art rtic icip ipat atin ingg yo youn ungs gste ters rs...
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THE FIRST INDEPENDENT SUPPLIER LIEER O OFF M MOBILE OBILE TELECOMMUNICATIONS PRODUCTS UCCTS IN THE NETHERLANDS IS CELEBRATING RA ATING
BELCOMPANY IS CELEBRATING ITS 15TH ANNIVERSARY In 1995, BelCompany opened its first shop in Zaandam. aandam. 15 years later, BelCompany is still the nation’s number one mobile phone provider, boasting no fewer than 173 shops and a complete webshop: BelCompany.nl. To mark this milestone anniversary, Muziekcentrum Vredenburg in Utrecht hosted the kick-off to BelCompany’s winter promotional campaign. Customers also ‘celebrate’ Throughout the winter promo, BelCompany, in partnership with all network providers, is treating its customers to a range of festive and exclusive offers. BelCompany will be dedicating the rest of the year to its 15th anniversary; customers can look forward to special festive promotions of the leading retail chain in the Dutch telecom market!
4
BelCompany wins coveted awards: ‘Best Retail Chain’ B and ‘Best Staff’ In 2009, consumers were invited to nominate and rate their favourite retail chain for the seventh consecutive year. More than 325,000 consumers responded. The winners were announced in October 2009, and could proudly call themselves ‘Best Dutch Retail Chain’. BelCompany was the ‘resounding’ winner in the Telecom category. In fact, 2009 was a very special year for BelCompany, as the company also secured the prestigious Graham Award for ‘Best Staff’. BelCompany focuses on the sale of mobile phones and contracts for all operators. According to the company’s own findings, consumers find it particularly difficult to choose between Pay-As-You-Go and a contract. It is
HALFORDS CUSTOMERS BENEFIT AS WELL
HALFORDS AND ‘DE HEL VAN ‘63’ Halfords: partner of the movie of the year: De Hel van ’63. The film, starring Chris Zegers and Cas Jansen, centres around one of the most legendary and gruelling Dutch sporting events in history, the ice-skating race called the ‘Elfstedentocht’ (Eleven Cities Tour). The star-studded premiere, held on 13 December 2009, was attended by Crown-Prince Willem Alexander of the Netherlands. As well as rewarding loyal customers with tickets to the premiere, Halfords will be making doubly sure in the coming months that this partnership will not pass unnoticed. Exclusive entry to Ice-skating clinic Halfords customers purchasing a pair of children’s ice skates will be given exclusive entry to the ‘De Hel van ’63 Junior Schaatsclinic’, where they will be able to skate to their heart’s content under the supervision of a professional ice-skating coach. To turn this ice-skating clinic into an unforgettable experience for Halfords customers, the movie’s director and cast will also be participating. For more information about the place and date of the ice-skating clinic, please visit www.halfords.nl. Discount Do you fancy a night out at the cinema to see a movie about hardship, perseverance and love? Then visit www.halfords.nl today for a selection of fun-filled promotions... Winter survival kit Halfords has put together a ‘Hel van ’63 winter kit’ to prepare motorists for the winter months. The kit consists of screen wash, De-Icer and ice scraper for only € 5.99.
important that customers visiting the shop have a clear overview of the options, and that they feel at home in the shop and feel understood. BelCompany employees are trained in listening to customers and translating their wishes into simple solutions. Investing in each other and in the future To provide an even better service, BelCompany is currently piloting a new shop layout in four of its shops, complete with state-of-the art presentations to intensify customer relations. The outcomes of this revised concept will form the basis of its strategy for the coming years. However, ‘physical’ changes alone do not guarantee ‘future-proofness’; employees are the critical factor in achieving customer satisfaction. Paul Vreeburg, general director of BelCompany: “We work with professional staff who excel in what they do. The awards underline the dedication of our employees to excellence. We invest in training programmes for shop managers and assistant shop managers, and have also set up an e-learning programme for all other employees, dedicated to lavishing attention on your customer. You need to ‘click’ with the customer. That is the true commercial feel-good factor and that, in my opinion, is the essence of selling. To stimulate that feeling, customer engagement is essential. We know that BelCompany employees are proud to be part of this company. This ‘family feeling’ is the foundation on which BelCompany can build.”
5
KWANTUM LAUNCHES NEW LIGHTING RANGE
‘DOUBLE’ SAVINGS AT KWANTUM DIY GROUP
Nikki Plessen with the Pink Ribbon pumps
‘MANFIELD FOR PINK RIBBON’ PUMPS AN OVERWHELMING SUCCESS
RUN ON MANFIELD...
Last autumn, Kwantum launched the ECOSTYLE lighting range, especially designed for energy-saving light bulbs. This series of hanging lamps, wall lamps and ceiling lamps come complete with an energy-saving light bulb. Not only do these trendy Kwantum light bulbs look cool and appealing, they have an added benefit: they protect the environment and your wallet. To illustrate: an 11 Watt energy saving long-life light bulb is equivalent to 60 watts on a traditional non energy-saving bulb. The earth’s arteries To emphasise the environmentally-friendly credentials of the new Kwantum lighting range, the products have been named after some of the largest pulmonary arteries on earth; the mighty rivers the Amazon, Rio Negro, Zambezi, Orinoco, etc. Furthermore, the clever design of the lighting range ensures that the light bulbs are hidden from view. To guarantee sufficient light, most fittings incorporate two energy-saving light bulbs.
The super stylish ‘Manfield for Pink Ribbon’ pump proved a huge success. The Dutch media couldn’t get enough of the phenomenon, and the many positive responses from female Dutch celebrities were truly heartwarming. The shoes sold out within hours of going on sale. Hype The hype surrounding the pumps resulted in a run on Manfield shops. Many customers failed to secure a pair of pumps. But Manfield made sure that customers did not leave empty-handed: the pumps could be re-ordered in Manfield shops and online. All customers who ordered the Special Edition ‘Manfield for Pink Ribbon’ pump are now the proud owners of a unique pair of shoes. Collector’s item In addition to supporting a good cause, the lucky recipients of the pump are wearing a genuine collector’s item. Dutch female celebrities such as Quinty Trustfull, Nikkie Plessen, Miryanna van Reeden, Danie Bles and Glennis Grace were spotted wearing pumps during the Pink Ribbon Gala in Carré. The Manfield pumps are the perfect party accessory, and the lucky wearer is guaranteed to make a genuine ‘fashion statement’. More The success of the pump was good news for Pink Ribbon. Mansfield’s campaign helped raise breast cancer awareness, and produced a cheque worth € 25,000. The joint venture between Manfield and the Pink Ribbon Foundation proved extremely fruitful. Plans for 2010 are already in the pipeline...
6
Glennis Grace with the Pink Ribbon pumps.
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was up for grabs every day, courtesy of eenjaargratisschoenen.nl! The back page of De Leukste Winkelkrant was dedicated to jezoukunnenwinnen.nl, an online game offering consumers the opportunity to win free products featured in the newspaper. 2010 In 2010, ‘De Leukste Winkelkrant’ will be published on a regular basis, packed with special offers from Macintosh’s shop formulas. An added bonus of these joint publications is that participating shops are given the opportunity to change their special offers. Furthermore, ‘De Leukste Winkelkrant’ presents the perfect opportunity to tie in with themes such as the 2010 Football World Cup and Sale. The next edition of SchoenZesdaagse, featuring the latest trends, will be published in the spring and summer of 2010.
KWANTUM’S CUSTOMER SERVICE
CUSTOMERS THINK IT’S GREAT
Kwantum’s recent branch managers’ meeting saw the launch of Kwantum’s GREAT programme, an extra training course for employees dedicated to selling and customer service.
What’s in a name... Each letter represents a phase of the sales process. G and R stand for GReet, E for engage, A for Activities and T for Till next time GREAT is a tool designed to help Kwantum employees put the customer centre stage. GREAT should be second nature in a sales environment. By focussing extra attention on customer service, Kwantum hopes to provide its customers with an even better service.
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To help customers find their way even faster to the shop or webshop, several of our shop formulas decided to team up last autumn. Dolcis, Scapino, Manfield, Invito and PROsport joined forces in a spectacular Shoe Six-Day event to treat shoe fanatics throughout the Netherlands to special offers and promotional campaigns. Kwantum, Dolcis, Manfield, Halfords, BelCompany and telefoonkopen.nl created the form and content of the first edition of ‘De Leukste Winkelkrant’.
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GREAT is not only intended for shop employees, but also for head office staff. Although customer contacts take place in-shop, it is the role of head office to facilitate this process as effectively as possible. To turn the concept into a tangible entity, Kwantum has produced a special slogan: ‘If you’re not GREAT, failure is your fate!’ In addition, shop competitions will be held, and ‘mystery shoppers’ dispatched…
7
>>>
SENSATIONAL PROMOTION SCAPINO SKI COLLECTION
ARTIFICIAL SKI SLOPE ALONG THE MOTORWAY: SCAPINO: IT’S LONELY AT THE TOP No sooner had winter arrived, or motorists along the A28 motorway near Zwolle were treated to the sight of a mobile artificial ski slope measuring 40 meters long and 8 meters high. The eye-catching and sensational initiative was the brainchild of Scapino, designed to draw attention to its brand new MountainPeak ski collection. The ski slope is part of a three-pronged promotional campaign, which also includes a folder and TV commercial. This sporting and dynamic campaign fits the MountainPeak brand like a glove. Two weeks of sporting activities For two whole weeks, professional skiers and snowboarders offered a range of activities on the ski slope. The ski slope was opened up to Scapino employees and the general public for one weekend, to enable visiting to snowboard or tube downhill. The winter atmosphere was rounded off with hot chocolate, mulled wine, pea soap, hot dogs and of course après-ski music. Media Scapino’s promotional campaign attracted a lot of media attention. Regional newspapers, radio and TV channels all found their way to the ski slope. Even Jeroen Kijk in de Vegte of Q-Music and the nation’s favourite weatherman, SBS6’s Piet Paulusma, reported from the slope. The media attention generated by this sensational promotion of Scapino’s MountainPeak collection certainly produced the envisaged effect...
NEW SERVICES AND POSSIBILITIES IN MOBILE TELEPHONY
ONE OF LIFE’S LITTLE LUXURIES Developments Devellopment Deve De lopments o in the world of telecom are following each other in rapid succession. New models appear on a regular basis, offering new funcsuccessi tionalities. These new developments are mainly characterised by ease of use and versatility. Unique browser functionality Nokia recently launched its latest handset, the Nokia N900. Featuring Maemo software that delivers a PC-like experience on a handset-sized device, the N900 offers a full, and for mobile phones unique, browser functionality. With a WVGA touchscreen and full physical slide-out QWERTY keyboard, using the Nokia N900 is like using your laptop.
8
Connect social networking sites Vodafone 360 enables customers to stay in touch and share experiences through social networks. These networks are easily accessible from your mobile phone. Vodafone 360 enables you to automatically import and sync all contacts from Facebook, Twitter and Hyves (available soon). Vodafone 360 is available on a wide range of handsets and through other mobile phone operators.
NEW CONTEMPORARY MAGAZINE ‘WOONSTIJL’
SHEDDING A DIFFERENT LIGHT ON KWANTUM It is not unusual for consumers to develop a deep-seated sense of loyalty for a shop brand. Take Kwantum, for example, which has a longstanding reputation as the most affordable home products discount shop with guaranteed low prices. To focus extra attention on the high-quality, contemporary and versatile Kwantum product range, the company launched the ‘Woonstijl’ magazine last autumn. More than special offers alone Kwantum’s convivial magazine focuses on Living in the broadest sense of the word; from window-dressing, furniture, home decoration to trends and tips. The layout, content and image of ’Woonstijl’ magazine provides a ‘pull-out and keep’ function, extending the contact with the customer. Customers are familiar with the ‘price-product’ leaflets produced by Kwantum. The Woonstijl magazine places Kwantum in a totally different light: Kwantum as an all-round supplier of home furnishing products, with a focus on added value. Without losing sight of the trusted discount reputation of Kwantum. Kwantum’s Woonstijl Magazine: a new source of inspiration for customers...
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HALFORDS B2B CONTINUES TO GROW Following the success of the special Postcode Lottery and TNT bicycle campaigns, a growing number of organisations are discovering the ‘added value’ of engaging Halfords as a partner in personalised bikes. Halfords recently concluded an agreement with Careyn, a leading care provider in the south-west of the Netherlands, to develop a Careyn bicycle. Bicycle for Careyn’s employees and members Careyn commissioned Halfords to develop a special, competitively priced bicycle for its staff and members, complete with a number of affordable and fun accessories. This personalised bicycle can be purchased at a special price through Careyn’s bicycle plan. This special bike will additionally be used to recruit new customers to Careyn. Promotional campaign with TNT extended and expanded The special TNT bicycle campaign, intended for TNT employees and pensioners, proved a huge success and was widely appreciated. In the wake of this success, the campaign will be extended and expanded this spring! At the request of TNT’s staff association, employees and pensioners can now benefit from the unique Halfords-E Bike offer. This model, based on a Union Switch Expression, has been completely personalised in the style of TNT. This promotional campaign will run until July 2010.
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POPULAR PARTNER IN PERSONALISED BICYCLES
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And there’s more... Several organisations have shown an interest in the personalisation onalisation service on bicycles sold through Halfords, and the special model, developed ed by Halfords B2B.
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The sky is the limit In addition to Windows Mobile and Android, Samsung has launched its own ‘open’ smartphone operating system Bada, named after the Korean word for ‘ocean’. This platform offers limitless opportunities for application developers and, ultimately, for consumers as well. One single application for Facebook and Twitter The Sony Ericsson Xperia X10 is a brand-new handset running on the Android platform. The Timescape application enables the user to view contacts from Twitter and Facebook from a single application. Other social networks will be added at a later stage. The large 4” touchscreen displays content that is clear and easy-to-navigate.
9
INTRODUCING HALFORDS MOBILE FITTING SERVICE FOR MOBILE ELECTRONICS
HALFORDS ON THE HALFORDS In-Car Technology Fitting Service t Mobile electronics fitted in one week t Competitive fitting rates t Schedule an appointment online, 24/7
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t Fitting service at a Halfords Superstore of choice, or at home
Following an extensive pilot phase in Amsterdam, Halfords launched a brand new service in December 2009. Halfords’s incar mobile fitting service is available throughout the Netherlands. Until recently, this service was only offered in Halfords Superstores, but now it can be arranged at any location throughout the Netherlands. Halfords can fit all mobile electronics within a week, even those not purchased from Halfords. From the comfort of your own home All Halfords products to be fitted come complete with clear information on the in-car technology fitting service offered by Halfords. Customers can choose to have the product fitted immediately on purchase, or to have this done at home at a later stage, via www.halfords.inbouwen.nl. The in-care fitting service can be arranged within one week at a Halfords Superstore of choice, or from the comfort of the customer’s home.
Marjolein van der Zee
Omar Belmir
Fitting service as easy as A-B-C Mobile electronics purchased from Halfords or elsewhere. In all cases, Halfords can arrange a fitting service at a competitive price. Our experienced fitters use the appropriate connection cables and, depending on the type of car, any additional cables or assembly material. More information on www.halfords.inbouwen.nl
Jeroen van der Wal
10
INTRODUCTION OF NEW SHOE LABEL IN FEBRUARY
SHICK*: THE ULTIMATE SHOEKICK
The new shoe label Shick* is due to be launched onto the Dutch market next month. Shick* guarantees the ultimate ‘Shoeoekick’. Shick* is a fashionable, sexy, trendy label for women en who demand a matching shoe for every outfit! Shick* is thee new Shoe Heaven with a selection of pumps, flats, booties and sandals. The shoe collection changes every six weeks and is always surprising, hot, sexy and in step with the latest catwalk trends. Sneak preview To create the necessary ‘hullabaloo’ surrounding the Shick* ck* label, the first models were unveiled during the Millionaire naire Fair in December, at the chic Jackie Hotel. The Jackie Hotel has been the place to be during the fair for many years. Amidst midst the sophisticated ambiance, Shick* treated attendees to a sneak preview of its collection. Only eight models were presented sented d ‘behind glass’. This was a clever ploy to whet the appetitee off tthe h he right audience, the innovators and early adapters, for thiss bran brand an and nd new fashion label.
Shoe Heaven The presentation at the Millionaire Fair was the precursorr to the big launch of the Shick* shoe label in the Netherlands. s. On 9 February 2010, Shick* will be opening its first shop p in Amsterdam’s Kalverstraat. To introduce fashion jour-nalists to the new shoe label, Shick* will be organising a Shoe Heaven Party at a trendy location in Amsterdam on the day before the grand opening. The entire collection will feature at the party. The shop opening in the Kalverstraat will not escape anybody’s attention. It promises to be a festive occasion! Dutch celebrities and the media have already been invited. ‘With Shick* you’ll be the first with the latest stuff’
RETAIL & BUSINESS SCHOOL STUDENTS
GLOBAL PRESENTATION
KWANTUM STUDENTS During the final conference of the European project entitled ‘It’s time’, Kwantum employees gave a presentation on the ‘Analysing and selecting’ training module to students at the Retail & Business School in Frankfurt. This module - one of seven in the course - is an important part of a European training programme for workplace tutors. The Kwantum students have tested this module extensively in the Netherlands.
A global audience The International Conference for Workplace Tutors in Frankfurt attracted participants from various countries, including Germany, Portugal, Finland and Spain. Among the highlights was the presentation given by Kwantum students to a global audience, in which they shared their experiences of working with this module. The Kwantum students are taking an Associate Degree in Small Business and Retail Management at the University of Applied Sciences.
Jippe Douma
11
TELECOM DISCOUNTER BUILDS ON SUCCESS
TELEFOONKOPEN.NL
EXPANDS
Less than 18 months old, telefoonkopen.nl is already a huge ‘SUCCESS’. Launched in July 2008 with 30 shops, the telecom discounter has become a serious contender in the telecom market. That is a good enough reason to expand further and to introduce more consumers to the benefits of telefoonkopen.nl. ‘Deals’ By entering into cast-iron agreements with various network providers, telefoonkopen.nl is able to offer exclusive and competitively priced deals. For instance, telefoonkopen.nl was the first retailer to carry the highly competitive Vodafone summer special offer. Its product range has been expanded and now includes the market leader, KPN. This is a clear sign that telefoonkopen.nl is seen as a fully-fledged player in the market. Consumers can rest assured that all the major networks are covered. Even the iPhone, available through a select number of retailers, has been added to the product mix. A growing number of consumers are finding their way to telefoonkopen.nl. ! Unique positioning As a telecom discounter, telefoonkopen.nl complements the portfolio of telecom providers. Consumers who find the best shopping discounts on the internet, but prefer to shop in a traditional shop, are welcome at telefoonkopen.nl. To further expand the network and enable even more high street shoppers to benefit from low-cost internet based promotions, several new telefoonkopen. nl shops will be opening their doors in the coming year.
12
Successfully launching a new and distinctive telecom retail chain is an achievement in itself. Securing growth in an already saturated market is a very rare achievement indeed. The shop floor staff of telefoonkopen.nl certainly deserve the credit for this unparalleled success.
COLOPHON: Editor: Postal address:
Production: Printing:
Mr P.T.A. Hünen Macintosh Retail Group PO Box 5770, 6202 MH Maastricht The Netherlands Caris & Sak, Heerlen Drukkerij Schrijen-Lippertz Voerendaal /Stein
