KATA PENGANTAR
Assalamualaikum Wr. Wb.
Dengan memanjatkan puji syukur kehadirat Allah SWT yang telah memberikan rahmat dan lindungan-Nya yang telah memberikan kemampuan, kekuatan dan perlindungan kepada penulis untuk dapat menyelesaikan karya tugas akhir dengan judul “ KAMPANYE PERAN ORANGTUA TERHADAP PENCEGAHAN PORNOGRAFI PADA ANAK MELALUI PENDIDIKAN SEKS USIA DINI ” .
Tugas akhir ini dimaksudkan untuk memenuhi tugas dan syarat dalam menyelesaikan studi di Universitas Telkom. Dalam penulisan ini, penulis mencoba untuk mengupas permasalahan tentang kampanye peran orangtua terhadap pencegahan pornografi melalui pendidikan seks usia dini.
Penulis menyadari bahwa dalam penyusunan laporan pengantar karya tugas akhir ini masih jauh dari sempurna disebabkan keterbatasan pengetahuan, kemampuan dan pengalaman yang dimiliki oleh penulis. Semoga penulisan laporan karya tugas akhir ini dapat bermanfaat bagi pihakpihak yang berkepentingan.
Penulis mengucapkan terimakasih kepada : 1. Allah SWT yang telah memberi kekuatan dan jalan akan terlaksananya tugas akhir ini, kedua orang tuaku dan keluarga yang tidak sehabis-habisnya memberikan dukungan baik moril maupun materiil, beserta doanya. 2. Bapak Didit Widiatmoko, selaku Ketua Program Desain Komunikasi Visual (DKV) Universitas Telkom. 3. Bapak Iman Sumargono S.Sn, M.Ds, selaku pembimbing Tugas Akhir yang selalu memberikan motivasi .Terimakasih Bapak
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4. Bapak Sonson Nurusholih dan Bapak Yayat Sudaryat selaku penguji Tugas Akhir. 5. Seluruh teman-teman terutama penghuni Palem Residence 2 (Andhita, Shelly, Ira, Indira, Sambas, Faishal, Hulda) yang tidak henti-hentinya mendukungku dalam pengerjaan Tugas Akhir ini. 6. Semua teman-teman seperjuangan TA. 7. Dan semua pihak yang turut membantu dalam pengerjaan tugas akhir ini. Akhir kata penulis berharap semoga laporan pengantar karya tugas akhir ini dapat bermanfaat bagi kita semua. Wassalamualaikum Wr.Wb.
Bandung, 07 Juli 2014
Nabilah Ikbar Relawan 1401100163
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DAFTAR ISI
LEMBAR PENGESAHAN ..................................................................................... i LEMBAR PERNYATAAN .................................................................................... ii ABSTRAK ............................................................................................................. iii KATA PENGANTAR ............................................................................................ v DAFTAR ISI ......................................................................................................... vii DAFTAR GAMBAR .............................................................................................. x DAFTAR BAGAN ................................................................................................ xi DAFTAR TABEL ................................................................................................. xii BAB I.
PENDAHULUAN
1.1. Latar Belakang Masalah ......................................................................... 1 1.2. Identifikasi Masalah ............................................................................... 7 1.3. Rumusan Masalah .................................................................................. 8 1.4. Ruang Lingkup ....................................................................................... 8 1.5. Tujuan Perancangan ............................................................................... 9 1.6. Cara pengumpulan data dan analisis ...................................................... 9 1.7. Kerangka Perancangan ..................................................................... ....10 1.9
Pembabakan...........................................................................................11
BAB II. DASAR PEMIKIRAN 2.1
Komunikasi........................................................................................... 12 2.1.1 Bauran Komunikasi .................................................................. 12 2.1.2 Public Relation..........................................................................13
2.2
Kampanye.................... ......................................................................... 13 2.2.1 Pengertian Kampanye ............................................................... 13 2.2.2 Jenis-jenis kampanye ................................................................ 14 2.2.3 Strategi komunikasi dalam berkampanye ................................. 15 2.2.4 Faktor-faktor penunjang keberhasilan kampanye ..................... 16 2.2.5 Faktor-faktor penghambat keberhasilan kampanye .................. 16 2.2.6 Prosedur berkampanye .............................................................. 17 2.2.7 Periklanan ................................................................................. 17
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2.2.7.1 Definisi periklanan .................................................................... 17 2.2.7.2 Tujuan Periklanan ..................................................................... 17 2.2.7.3 Media periklanan ...................................................................... 18 2.2.7.4 Aspek-aspek media ................................................................... 19 2.2.7.5 Media Digital ............................................................................ 20 2.2.7.6 Prinsip-prinsip desain web ....................................................... 20 2.2.7.7 Flat Design Web ....................................................................... 21 2.3
Desain komunikasi visual......... ............................................................ 22 2.3.1 Teori Tipografi .......................................................................... 22 2.3.2 Teori Warna .............................................................................. 23 2.3.3 Teori Layout..............................................................................24 2.3.4 Teori Logo.................................................................................26
BAB III. DATA DAN ANALISIS MASALAH 3.1
Data Pornografi .................................................................................... 28
3.2
Pengertian Anak ................................................................................... 28 3.2.1 Psikologi anak dan kaitannya dengan pornografi ...................... 28 3.2.2 Bahaya terpapar pornografi dan efek fisik pornografi............... 29 3.2.3 Peranan orangtua dalam perkembangan anak...........................30 3.2.4 Pencegahan pornografi .............................................................. 31
3.3
Pencegahan pornografi dan pendidikan seksual ................................... 32 3.3.1 Pendidikan Seksual .................................................................... 32 3.3.2 Pencegahan pornografi melalui pendidikan seksual .................. 33
3.4
Pornografi dan tingkat kesadaran orangtua .......................................... 36 3.4.1 Perkembangan media pornografi ............................................... 36 3.4.2 Kesadaran orangtua terhadap bahaya pornografi ...................... 36
3.5
Data komisi perlindungan anak indonesia ............................................ 39
3.6
Karakteristik Audience ......................................................................... 43 3.6.1 Demografis ................................................................................ 43 3.6.2 Geografis ................................................................................... 43 3.6.3 Psikografis ................................................................................. 43
3.7
Data kegiatan sejenis ............................................................................ 43
3.8
Analisis Masalah .................................................................................. 45
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3.8.1 Matriks SWOT .......................................................................... 45 3.9
Analisis AIDA ...................................................................................... 49
BAB IV. KONSEP DAN HASIL PERANCANGAN 4.1 Konsep .................................................................................................. 51 4.1.1 Konsep Pesan .............................................................................. 53 4.1.2 Konsep Kreatif ............................................................................. 49 4.1.3 Konsep Media .............................................................................. 56 4.1.4 Konsep Visual ............................................................................. 59 4.2 Hasil Perancangan ................................................................................ 61 4.2.1 Logo Kampanye “Orangtua pintar, Anak pintar” ....................... 61 4.2.2 Flier Kampanye ........................................................................... 62 4.2.3 Website ........................................................................................ 62 4.2.4 Merchandise ................................................................................ 64 4.2.5 Youtube Ads, Facebook Ads, Web Banner .................................. 64 4.2.6 Struck............................................................................................65 4.2.7 Out Of Home Ads.........................................................................65 BAB V. KESIMPULAN DAN SARAN............................................................... 66 Daftar Pustaka ....................................................................................................... 67 LAMPIRAN .......................................................................................................... 70
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DAFTAR GAMBAR
Gambar 1 Logo Komisi Perlindungan Anak Indonesia ............................... 39 Gambar 2 Anak ............................................................................................ 54 Gambar 3 Orangtua...................................................................................... 55 Gambar 4 Tangan ........................................................................................ 55 Gambar 5 Jenis Font .................................................................................... 55 Gambar 6 Jenis Font .................................................................................... 59 Gambar 7 Warna Utama .............................................................................. 60 Gambar 8 Warna Pendukung ....................................................................... 61 Gambar 9 Logo Kampanye .......................................................................... 61 Gambar 10 Warna logo kampanye...............................................................61 Gambar 11 Flier Kampanye.........................................................................62 Gambar 12 Flier Kampanye ........................................................................ 62 Gambar 13 Tampilan Website ..................................................................... 63 Gambar 14 Tampilan Website ..................................................................... 63 Gambar 15 Mug ........................................................................................... 64 Gambar 16 Stiker ......................................................................................... 64 Gambar 17 Youtube Ads .............................................................................. 64 Gambar 18 Facebook Ads ............................................................................ 64 Gambar 19 Web Banner............................................................................... 65 Gambar 20 Struck ............ ............................................................................65 Gambar 21 Out Of Home Ads......................................................................65
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DAFTAR BAGAN
Bagan 1 Kerangka Perancangan .................................................................. 10 Bagan 2 Model Proses Komunikasi............................................................ 18 Bagan 3 Flowchart ...................................................................................... 62
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DAFTAR TABEL
Tabel 1 Data keseluruhan pemantauan berita kasus di media KPAI ........... 37 Tabel 2 Matriks SWOT ............................................................................... 45 Tabel 3 Kesimpulan matriks SWOT............................................................ 46 Tabel 4 Matriks kegiatan sejenis ................................................................. 47 Tabel 5 Tabel Analisis AIDA ...................................................................... 50 Tabel 6 Tabel media .................................................................................... 53 Tabel 7 Penerapan media ............................................................................. 58
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