INNOVATIE MANAGEMENT SYSTEMEN

INNOVATIE MANAGEMENT SYSTEMEN INNOVATIE MANAGEMENT NORMEN, INNOTEK GEEL 26/11/2013 PROF. DR. BART LETEN

WAARDECREATIE DOOR INNOVATIE

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Prof Dr Bart Leten

MARTWAARDE VAN APPLE

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Prof Dr Bart Leten

INNOVATIE IS EEN COMPLEXE ACTIVITEIT

Innovatie wordt gekenmerkt door: Onzekerheid: Technische onzekerheid Commerciële onzekerheid Regelgevende onzekerheid

Hoge ontwikkelingskosten Toeëigeningsproblemen

Innovatie Management Systemen © Vlerick Business School

Prof Dr Bart Leten

INNOVATIE PROCES

Ontwikkelingsproces

Ideeën

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Innovaties

Prof Dr Bart Leten

INNOVATIE PROCES

Ontwikkelingsproces

Ideeën

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Innovaties

Prof Dr Bart Leten

NIEUWE TREND: CROWDSOURCING

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Prof Dr Bart Leten

VOORBEELD: THREADLESS

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Prof Dr Bart Leten

HOE IDEEËN SELECTEREN? Strategic Alignment Strategic Fit Market Attractiveness Market size Market Growth Potential Competitive situation Product Differentiation Unique customer benefit Value for money IP position Technical Feasibility Technical complexity Leveraging core capabilities Technical/production Marketing/sales Financial Forecast Predicted income Necessary investment © Vlerick Business School

Not aligned with strategy Small/non-existing market Limited growth possibilities

Noodzakelijke voorwaarde!

Very competitive (many competitors) No Bad ratio Little protection High complexity Production must be outsourced Little fit with existing channels Low High

Prof Dr Bart Leten

INNOVATIE PROCES

Ontwikkelingsproces

Ideeën

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Innovaties

Prof Dr Bart Leten

STAGE-GATE PROCES

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Prof Dr Bart Leten

PATROON VAN R&D KOSTEN

Cumulative Cash Flow

end-of-lifecycle

+ technical feasibility established break-even Time

market launch

production technology established research

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prototype

plant

earnings from sales

Prof Dr Bart Leten

INNOVATIE FUNNEL

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Prof Dr Bart Leten

GESLOTEN OF OPEN INNOVATIE FUNNEL?

Licenties

Overnames

Samenwerking

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Prof Dr Bart Leten

BEDRIJVEN WERKEN IN TOENEMENDE MATE SAMEN MET DERDEN IN HUN INNOVATIE PROCES

Batterink (2009) op basis van een bevraging van Nederlandse bedrijven © Vlerick Business School

Prof Dr Bart Leten

VOORBEELD: QUILTS OF DENMARK

Opgericht: 2000 Stichters: * Søren Løgstrup * Hans Erik Schmidt

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Prof Dr Bart Leten

TEMPRAKON: DEKENS/LAKENS MET ACTIEVE TEMPERATUUR EN VOCHTREGELING

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Prof Dr Bart Leten

DESONDANKS VELE VOORDELEN, FALEN EEN GROOT AANTAL SAMENWERKINGSVERBANDEN

Falingspercentage of samenwerkingsverbanden Lhuillery and Pfister (2009); Studie van Franse bedrijven © Vlerick Business School

Prof Dr Bart Leten

HOE RISICO'S OP FALING VERMINDEREN?

Contracten om samenwerking te coördineren

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Prof Dr Bart Leten

IP AFSPRAKEN IN CONTRACTEN

Background IP

Foreground IP

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Prof Dr Bart Leten

RECENTE STUDIE OVER EFFECTIVITEIT VAN SAMENWERKING IN INNOVATIE ACTIVITEITEN (1)

Databank:

Universiteiten en PROs

R&D Project

Leveranciers

Kennis Transfer

Business Unit

-1760 R&D Projecten -Periode: 2003-2010

Markt Introductie

Klanten

Samenwerking met kennis partners Samenwerking met markt partners Du, Leten en Vanhaverbeke (2013) © Vlerick Business School

Prof Dr Bart Leten

RECENTE STUDIE OVER EFFECTIVITEIT VAN SAMENWERKING IN INNOVATIE ACTIVITEITEN (2)

Markt Partners

+

Samenwerking

Kennis Partners

Du, Leten en Vanhaverbeke (2013) © Vlerick Business School

Prof Dr Bart Leten

RECENTE STUDIE OVER EFFECTIVITEIT VAN SAMENWERKING IN INNOVATIE ACTIVITEITEN (3)

Markt Partners

+ Samenwerking

++ Kennis Partners

Du, Leten en Vanhaverbeke (2013) © Vlerick Business School

Prof Dr Bart Leten

INNOVATIE PROCES

Ontwikkelingsproces

Ideeën

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Innovaties

Prof Dr Bart Leten

FREEDOM-TO-OPERATE ANALYSE

Bestaande IP

Technologie

IP Inbreuk

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Prof Dr Bart Leten

HOE INNOVATIES BESCHERMEN? OPTIE 1: FORMELE IP Patent

Design Right

Copyright

Trademark

Scope of protection

Technical inventions that solve technical problems (product, process, chemical, equipment etc.)

The outward appearance of a product or part of it

Works of authorship (books, music, firms, software)

Signs (symbols, names, words) that distinguish goods/services of an enterprise

Prerequisites

Novel, inventive and useful (application)

New, original and ornamental subject

Expression of idea, original

Distinctive, not similar

Terms

20 years from application

Registered design: 5 years, 4*renewable Unregistered design: 3 years

Life of the author + 70 years

10 years, renewable for 10 years for like of trademark

Example

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Prof Dr Bart Leten

HOE INNOVATIES BESCHERMEN? OPTIE 2: GEHEIMHOUDING

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Prof Dr Bart Leten

HOE INNOVATIES BESCHERMEN? OPTIE 3: PUBLICEREN

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Prof Dr Bart Leten

KIES DE JUISTE IP STRATEGIE OM INDIVIDUELE INNOVATIES TE BESCHERMEN

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Prof Dr Bart Leten

BEDANKT! Prof. Dr. Bart Leten Professor Innovatie Management KU Leuven & Vlerick Business School

Contact Gegevens: [email protected] Vlamingenstraat 83, 3000 Leuven T: +32 9 210 98 57 M: +32 497 18 88 83 30

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Prof Dr Walter Van Dyck