FACTS AND INSIGHTS ABOUT DINERS IN INDONESIA
5%
GROWTH
RESTAURANTS IN INDONESIA HAVE A LOT OF OPPORTUNITIES TO GROW RESTAURANT’S VALUE IS SET TO INCREASE AT A CONSTANT RATE OF 5% IN 2015 RISING TO RP 35.1 BILLION IN 2020
SOURCE : EUROMONITOR
FACTS AND INSIGHTS ABOUT DINERS IN INDONESIA
Rp 100.000 - Rp 300.000
19%
Rp 400.000 - Rp 600.000
29%
Rp 700.000 - Rp 100.000
17%
Rp 1.100.000 - Rp 1.500.000
5%
Rp 1.600.000 - Rp 2.000.000
9%
Rp 2.100.000 - Rp 2.500.000
6%
Rp 2.600.000 - Rp 3.000.000
2%
Rp 3.100.000 - Rp 3.500.000
2%
Rp 3.500.000 - Rp 4.000.000
1%
> Rp 4.000.000
19%
18%
DINING OUT/MONTH 14%
HOW MANY TIMES DO YOU DINE OUT IN A MONTH?
10%
11%
34%
5%
1-3 TIMES
7-11 TIMES
16-20 TIMES
4-6 TIMES
11-15 TIMES
>21 TIMES
SOURCE : QRAVED TEAM SURVEY 2016
AGE GROUPS
3%
9%
6.978 1-15
USER DEMOGRAPHIC GENDER
17.487
15-20
54.124
56.124
25-30
33%
41%
28%
27% 20-25
MALE
FEMALE
59%
65.692
30-40
SOURCE : QRAVED TEAM SURVEY 2016
1 .MIE INSTAN 10. BURGER
9. NASI GORENG 8. RAMEN
2. SUSHI
10
3. BAKMI
MOST SEARCHED KEYWORDS
ON QRAVED
4.MARTABAK
5. STEAK
6. RAMEN
7. SHABU
SOURCE : QRAVED TEAM SURVEY
WHEN DO DINERS RESERVE THEIR TABLES?
RESERVATION PEAK HOURS
16.00 - 18.00
RESERVATION BUSIEST DAY
FRIDAY
SOURCE : QRAVED TEAM SURVEY
THE BREAKDOWN OF JAKARTA F&B SCENE IN 2016
5
TOP
busiest DISTRICT
TOP CUISINE KUNINGAN
KEMANG
KELAPA GADING
INDONESIAN
WESTERN
100K-200K
100-200K
CHINESE
TOP 5 RESTAURANT FEATURES
Halal
100K
Free wifi
Outdoor Seats
PRICE RANGE PEOPLE ARE LOOKING AT THAMRIN
SENOPATI
WESTERN
WESTERN
200K-300K
200K-300K
24 hours
Smoking Area
SOURCE : QRAVED TEAM SURVEY 2016
THE DINER’S BEHAVIOURS ARE CHANGING
INDONESIANS ARE DIGITALIZED
TOTAL POPULATION
255.5M URBANISATION : 51%
ACTIVE INTERNET USER
ACTIVE SOCIAL MEDIA USER
PENETRATION : 28%
PENETRATION : 29%
72.7M
74M
ACTIVE MOBILE SOCIAL MEDIA USER
64M
URBANISATION : 51%
SOURCE : WEARESOCIAL
INDONESIANS ARE DIGITALIZED
TOP ACTIVE SOCIAL PLATFORMS FACEBOOK
15%
WHATS APP
14%
FACEBOOK MESSENGER
13%
LINE
12%
INSTAGRAM
12% SOURCE : WEARESOCIAL
INDONESIANS ARE DIGITALIZED
31% USE INTERNET TO SEARCH FOR PRODUCTS OR SERVICES SOURCE : WEARESOCIAL
Tradesmen
18%
Costmetic Procedures
Spa Service
Veterinarians
Insurance Service
30%
Car Dealerships
Pub / Bar
28%
Auto Service
Grocery Store
31%
Hair & Beauty Salon
Clothing Store
40%
Medical / Healthcare
50%
Hotel & B&B
70%
Restaurant / Cafe
WHICH OF THESE BUSINESS TYPES HAVE YOU SEARCHED REVIEW FOR? 60%
60% 40%
26% 20% 18%
20%
10%
0%
SOURCE: CONVERSIONXL
"MAXIMIZING ONLINE ADS BECOMES VERY CRUCIAL"
71%
WoM (Words of Mouth) and search happen because consumers see ads online
82%
Internet user is exposed to web ads
SOURCE: CONVERSIONXL
WHAT HAPPENS WHEN CONSUMERS SEE ADS ?
42%
Click on the mobile Ads
27%
Call the business
35%
Visit the advertiser’s site
49%
Make a purchase
SOURCE: CONVERSIONXL
RESTAURANTS ARE TAKING OVER SOCIAL MEDIA Successful restaurants are mostly driven by strong digital presence and social media marketing effort
PABLO 28K
UNION
WARUNK UPNORMAL
followers on instagram
100K
followers on instagram
27K
followers on instagram
This is driven by the huge audience in the digital word
89M
Indonesian internet user (Source : Wearesocial)
90%
Of them is on Social Media (Source : Wearesocial)
BUT
79% Of top advertisers don’t have an appealing ads content
SOURCE: CONVERSIONXL
78%
of people are more attracted to
LARGE AND HIGH QUALITY PICTURES
Of consumers say they trust
ONLINE REVIEW
as much as personal recommendation
88% SOURCE: CONVERSIONXL
QRAVED CAN HELP YOU WIN THE DIGITAL MARKET ! here are the examples :
PAGE VIEWS IN QRAVED
RESTAURANT A
RESTAURANT B
COST FOR TWO
60K PAGE VIEW
100K
30K PAGE VIEW
250K
POTENTIALLY GENERATE
Rp 97.5 mn
From Qraved Restaurant Page
Rp 48.75 mn
From Qraved Restaurant Page
PARTNER WITH QRAVED
Setiap bulan Qraved menjangkau lebih dari 6 juta pembaca Indonesia yang terdiri dari pelaku industri makanan Foodies, Pengusaha Restoran dan Blogger Makanan. Sebagian besar audiens Qraved membaca konten kami melalui perangkat mobile. Sementara itu, Qraved memiliki lebih dari 428.000 pengikut sosial media yang terus bertambah hingga sekarang. GRATIS - Klaim dan optimalkan halaman restoran Anda - Akses QRIS (Qraved Restaurant Information System)
Akses QRIS di mana saja & kapan saja melalui mobile web
>
Pantau semua aktifitas restoran Anda di Qraved & sosial media dari satu tempat
Pantau penjualan Anda secara real-time
Monitor kinerja & analytics halaman restoran Anda
Kenali & tingkatkan interaksi bersama pelanggan
Dengan teknologi PWA, QRIS bekerja lebih cepat tanpa loading time
Jika Anda ingin terhubung dengan jutaan Foodies yang tergabung dalam platform kami, silakan email ke
[email protected] atau telepon ke 021 2922 3072 Ext. 3002-05 untuk mengetahui cara lebih lanjut untuk berpartner bersama Qraved.
