Enterprise Information Management bij Philips Bert Hooyman Enterprise Information Architect 11 maart 2014
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Philips: A strong diversified industrial group leading in health and well-being Philips Businesses1, 2
2
Geographies1
Healthcare
Consumer Lifestyle
Lighting
Western Europe
North America
Other Mature Geographies
Growth Geographies3
43%
20%
37%
25%
31%
8%
36%
Since 1891
€23.5 Billion
114,000+
$9.8 Billion
8% of sales invested in
Headquarters in Amsterdam, the Netherlands
Sales in 2012. Portfolio consists of ~70% B2B businesses
People employed worldwide in over 100 countries
Brand value in 2013
R&D in 2012 59,000 patent rights, 35,000 trademark rights, 81,000 design rights
11 maart 2014
Enterprise Information Management
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In deze presentatie… • • • • •
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Ambitie Strategie Context Technologie Organisatie
11 maart 2014
wat willen we bereiken hoe gaan we dat aanpakken waarom doen we dit eigenlijk welke middelen gaan we inzetten wie gaat dat allemaal doen?
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Ambitie: informatie management EIM makes Philips win by enabling Philips… …to become real time and data driven – “we benefit from managing one touch, high quality data and digital services from a central organization’’ – “we measure market performance based on real time drill down and role up reports according to predefined KPIs” – “we leverage analytics to optimize our operations and to understand and predict customer behavior”
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11 maart 2014
Enterprise Information Management
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Strategie: informatie management de fameuze elevator pitch Bring all relevant information together in one place in real time – relevante informatie, dat wil zeggen noodzakelijk voor het besturen van de organisatie – bij elkaar gebracht op één plek, waardoor alle informatie aan elkaar gekoppeld kan worden en op elkaar afgestemd is – in real time, dat wil zeggen zo snel als redelijkerwijs mogelijk is (meer hhierover vanmiddag in de roundtable sessie om 14:15)
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Strategische richtlijnen Practische uitwerking van een elevator pitch • Common “language” – we must agree on important terms in order to compare apples to apples • Trusted information – the information we collect must be the trusted single version of the truth • Real-time / timely information – act now on information about now • Locally relevant information – allow for market-relevant perspectives on information • Flexible & multi-dimensional analysis – store finest-grain elementary information, not aggregates • Complete information – combine multiple sources of information to create a complete view • Confidential, compliant information – ensure adherence to all matters SRC • De-couple core from agile market-facing solutions – allow aggressive deployment plans for innovative solutions whilst ensuring a stable operating core • De-couple new from legacy solutions during transition – allow merging of “old world” and “new world” information in a meaningful way
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Context In een ijszee is het moeilijk varen Accelerate! business transformation program – Accelerate! – our worldwide business transformation program - is about changing the way we do business and unlocking our full potential. To become more agile, innovative and entrepreneurial as a company. – How? By putting our customer in the center of everything we do. And to make sure we are properly organized and well equipped to serve that customer and deliver meaningful innovation in a fast and cost-effective way.
– The Accelerate! journey is not a sprint, it’s a marathon; it’s a multi-year transformation program that eventually touches each and every one in our company.
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Technologie Eenvoudiger en goedkoper • Hundreds of data collections – Standardize on modeling, storing and acquiring information • Align with service oriented architecture – Information as a service • Industrialize the process of information management – Model-driven engineering based on XML schema – Code generators for service interfaces, user interfaces and more • Vendor engagement model: pay per use – Formalization of work intake procedure – Pre-agreed delivery timelines and cost • Meer over dit onderwerp: Informatica & Cognizant roundtable session, vanmiddag tussen 14:15 en 15:30
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EIM operating model consistency, quality and availability Govern
Build
Own Information
Define Requirements
Produce & Consume data and information
Enterprise Information Management
Define • Information strategy • Organization • Architecture
Design, build & deploy • Data models • Performance models • IM processes • Advanced analytics
Run Services • Master data maintenance • Documentation • Digital content • Analytics • Reporting • Projects & support
Information Technology
IM platforms & application roadmap
Build & deploy applications
Run, maintain & support applications
Markets & Functions
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Run
Final remarks • Een simpel uit te leggen strategie helpt enorm • Het bedrijfsonderdeel EIM heeft de touwtjes in handen als het gaat om de inhoud • Informatie is een asset en verdient bijzondere aandacht, los van business intelligence, reporting en master data management • BI, reporting en MDM zijn relatief eenvoudig te realiseren als de basis eenmaal staat • What about big data? Nou, vooruit dan maar…
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11 maart 2014
Enterprise Information Management
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Big data Hoe Philips omgaat met extern geproduceerde informatie • Intern produceert Philips eigenlijk geen big data sets • Echter: – onze producten spuwen continu data terug naar Philips – in onze markten wordt over onze producten gesproken – retailers verzamelen relevante click streams • Big data sets worden “in de cloud” opgeslagen en geanalyseerd; resultaten worden in ons EDW opgenomen en waar mogelijk gekoppeld aan producten/klanten 11
11 maart 2014
Enterprise Information Management
Proprietary
Dank u voor uw aandacht
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