MEDIA LAUNCH MEDIA COVERAGE REPORT 30.04.2013
EVENT OVERVIEW
Date/ Time : 18 April 2013 / 09.3013.00 Place : Ballroom 3&5 Hotel Ritz Carlton Kuningan
SPOKEPERSONS:
Mr. Suh Chang Suk – President Director LOTTE Shopping Avenue (LOVE) Mrs. Lee Mee Kyung – VP Green Foundation Bapak Sjamsudin S. Noor – South Jakarta Major Mr. Kelik Wirawan – GK Foundation
Event Overview • 63 journalists from 52 media outlet attended media launch LOTTE Shopping Avenue • Some of journalists arrived late • Journalists were very enthusiast on the opening of LOTTE Shopping Avenue (LOVE) in Indonesia • As a moderator, Nathanael Sihombing was very helpful to make good situation
Key Learning • It could be better if the committee only provide one media registration because some of media are confused. Recommendation • For the effective distribution of the objectives (message) of LOVE, one focus needs to be determined: either press conference or CSR sounding.
MEDIA ATTENDANCE
Online = 20
Magazine = 24
Newspaper = 14
Tabloid = 4
Total = 63 Media Attendance Total = 74 Journalist Attendance
Newspaper Suara Pembaruan
Seputar Indonesia Sinar Harapan Jakarta Globe
Rakyat Merdeka
Investor Daily Kontan Jawa Pos Neraca
Nikkei NNA Daily Jakarta Shimbun
Indonesia Finance Global News Today
Magazine Chic
Techlife
The Peak
Freemagz
Harper’s Bazaar
Martha Stewart Living
Aura
Kartini
Business Review
Home Living
Best Life
Property & Bank
My Sweet Home
Marketeers
Serial Rumah
Housing Estate
Market +
My Real Estate
Mix
Grazia
Good Housekeeping
Area
Mother & Baby
CLEO
Online Republika
Metrotvnews
Kontan.co.id
Farrago Indonesia
Wolipop
Tribunnews
Mommiesdaily
Indonesiarayanews
Sentrajakarta
Okezone
Kabar24
Beritawmc.com
Freemagz.com
Baratamedia.com
Promosinews.com Actual.com Wartasatu.com Venomena.com Rumah.com Nasionalblitz
Tabloid
• Cek & Ricek • Bintang Indonesia • Nyata • Tabloid Rumah
MEDIA COVERAGE
WOLIPOP Tribunnews.com Republika.com Kontan.co.id Thejakartaglobe.com
Suarapembaruan.com Tabloidnova.com Kabar24.com The-marketeers.com Chicmagz.com
Suara Pembaruan Wartasatu.com Freemagz.com Beritawmc.com Komhukum.com
Beritasatu.com
Mix.co.id
Sukmainspirasi.com
Bisnis.com Okezone.com Vibiznews.com FarragoIndonesia.com
Investor daily Indonesia Finance Today Kontan Kabar24.com
Koran Seputar Indonesia Jakarta Globe Sinar Harapan
We are still expecting the exposure from other medias, especially from magazines
Newspaper
Headline
Lotte Mal Incar Balik Modal di Tahun Ketiga
Media Title Date
Suara Pembaruan Journalist 2013-04-19
Page
20
PR Value
Rp 109.890.000
O-2
Headline Media Title Date Page PR-Value
Love Beroperasi Pertama Juni 2013 Kontan 2013-04-19 Journalist Adisti Dini Indreswari 16 Rp. 39.900.000
Headline
Peritel Korea Selatan Investasi Hingga US$ 500 Juta Media Title Indonesia Finance Today Date 2013-04-19 Journalist Akmal Hidayat Page 17 PR-Value
Rp. 104.625.000
Headline Media Title Date Jornalist
Lotte Investasi Love Rp 4,8 T Investor Daily 2013-04-19
Page
8 Rp. 67.890.000
PR-Value
Lm
Headline Media Title Date Journalist Page PR-Value
LOTTE Hadirkan Lotte Shopping Venue Koran Sindo 2013-04-23
Est/ Info 24 Rp. 263.304.000
Headline
Foreign Retailers, Traffic Fuel Superblock Developments Media Title Jakarta Globe Date 2013-04-22 Journalist Edo Rusyanto
Page PR-Value
16 Rp 136.500.000
Headline LOTTE Shopping Avenue Media Title Sinar Harapan Date 2013-04-24 Journalist
Page PR-Value
12 Rp 98.600.000
ONLINE
Headline
Buka Juni 2013, Lotte Shopping Avenue Dilengkapi Wifi & Arena
Media Title
Konser Wolipop.com
Date
2013-04-18 Journalist
Page/ Link
PR Value
Dona Rema http://wolipop.detik.com/read/2013/ 04/18/124309/2223747/1141/bukajuni-2013-lotte-shopping-avenuedilengkapi-wifi-arena-konser
Rp 60.000.000,-
Headline
LOTTE Group Segera Hadirkan ‘LOTTE
Media Title Date
Shopping Avenue’ Tribunnews.com 2013-04-18 Journalist
Page/ Link
PR Value
Moh. Zulfikar http://www.tribunnews.com/2013/04/18 /lotte-group-segera-hadirkan-lotteshopping-avenue Rp 30.000.000,-
Headline
Media Title Date Page/ Link
PR value
LOTTE Group Buka Shopping Mall Pertama di Jakarta Republika.com 2013-04-18 Journalist Niken http://www.republika.co.id/berita/ekonom i/ritel/13/04/18/mlgkvk-lotte-group-bukashopping-mall-pertama-di-jakarta Rp 30.000.000,-
Headline
Media Title Date
Yuk, Intip Daftar Tenant di LOTTE Shopping Avenue Kontan.co.id 2013-04-18
Journalist
Oginawa R. Prayogo Page/ Link http://industri.kontan.co.id/news/yuk-intipdaftar-tenant-di-lotte-shopping-avenue PR Value Rp 30.000.000,-
Headline
Lotte Group Shoots for $100 Million in Sales for New Jakarta Mall The Jakarta Globe.com
Media Title Lona Olavia Date 2013-04-18 Journalist Page/ Link http://industri.kontan.co.id/news/yuk-intip-daftartenant-di-lotte-shopping-avenue PR Value Rp 60.000.000,-
Headline
Media Title Date Page/ Link
PR Value
Lotte Shopping Incar Penjualan US$
100 Juta beritasatu.com O-2/WBP 2013-04-18 Journalist http://www.beritasatu.com/ekonomi/10 8719-lotte-shopping-incar-penjualan-us100-juta.html Rp 60.000.000,-
Headline LOTTE Group Buka LOVE Media Title Date
Pertama di Indonesia Bisnis.com
2013-04- Journalist Reni Efita 19 Hendry Page/ http://web.bisnis.com/lotteLink group-buka-love-pertama-diindonesia PR Value Rp 60.000.000,-
Headline
Media Title Date Page/ Link
PR Value
Dalam 5 Tahun, Lotte Cari 10 Ribu
Pegawai RI Okezone.com 2013-04- Journalist Nur 18 Januarita http://economy.okezone.com/read/2 013/04/18/320/793651/dalam-5tahun-lotte-cari-10-ribu-pegawai-ri Rp 60.000.000,-
Headline Media Title Date Page/ Link PR Value
Mall Asal Korea Hadir Di Orchardnya Jakarta vibiznews.com 2013-04-18 Journalist Jul Allens http://vibiznews.com/2013-04-18/mall-asalkorea-hadir-di-orchardnya-jakarta Rp 30.000.000,-
Headline Media Title Date Page/ Link PR Value
LOTTE Shopping Incar US$ 100 Juta di RI Suarapembaruan.com O-2 2013-04-18 Journalist http://www.suarapembaruan.com/pages/se arch/index.php?keywords=lotte+shopping&x =9&y=12 Rp 60.000.000,-
Headline Belanja Hemat Waktu dan Tenaga Ala LOTTE Shopping Avenue
Media Title
Tabloidnova.com
Date
2013-04-19
Page/ Link
http://www.tabloidnova.com/Nova/News/VariaWarta/Belanja-Hemat-Waktu-dan-Tenaga-AlaLOTTE-Shopping-Avenue
PR Value
Rp 30.000.000,-
Journalist
Ade Ryani
Headline Media Title Date
LOTTE Shopping Avenue: Habiskan USD 500 Juta untuk 5 Gerai Kabar24.com 2013-04-18 Journalist
Reni Efita Hendry Page/ Link http://www.kabar24.com/index.php/lot te-shopping-avenue-habiskan-us500juta-untuk-5-gerai/ PR Value Rp 30.000.000,-
Headline Media Title Date Page/ Link PR Value
Konsep SMART Ala LOTTE Shopping Avenue The-marketeers.com 2013-04-18 Journalist Rina Hutajulu http://the-marketeers.com/archives/konsep-smartala-lotte-shopping-avenue.html Rp 30.000.000,-
Headline Media Title Date
LOTTE Shopping Avenue, Segera Hadir chicmagz.com
2013-04-18
Journalist
Ayu Martha, Precilia Meirisa Page/ Link http://www.chicmagz.com/read/2093/lotteshopping-avenue-segera-hadir PR Value Rp 30.000.000,-
Headline
Media Title Date Page/ Link PR Value
Luncurkan Mal, LOTTESiap Investasikan US$ 500 Juta mix.co.id 2013-04-18 Journalist Dwi Wulandari http://mix.co.id/headline/luncurkan-mal-lottesiap-investasikan-us-500-juta/ Rp 30.000.000,-
Headline Media Title Date Page/link
PR Value
LOTTE Shopping Avenue Mempersembahkan Shopping Mall dengan Konsep SMART di Indonesia Wartasatu.com 2013-04- Journalist Guruh 20 Hariman http://wartasatu.com/berita-566lotte-shopping-avenuemempersembahkan-shopping-malldengan-konsep-smart-di-indonesia.html Rp30.000.000,-
Headline Media Title Date Page/link
PR Value
LOTTE Shopping Avenue Jakarta Opens June 2013 freemagz.com Nisa 2013-04-21 Journalist http://freemagz.com/outloud/item/447 0-lotte-shopping-avenue-shoppingmall-dengan-konsep-smart-diindonesia RP 30.000.000,-
LOTTE Shopping Avenue Headline Beroperasi Juni 2013 Media Title beritawmc.com Date 2013-04- Journalist Ruby Adni 18 Page/link http://www.beritawmc.com/201 3/04/18/lotte-shopping-avenueberoperasi-juni-2013 PR-Value Rp 30.000.000,-
Headline
LOTTE Shopping Avenue Akan Hadir di Jakarta komhukum.com
Media Title Date 2013-04-18 Journalist Page/link http://www.komhukum.com/komhukumdetail-edukasi-1725-lotte-shoppingavenue-akan-hadir-di-jakarta.html PR Value RP 30.000.000,-
Headline Media Title Date Page/link PR Value
LOTTE Shopping Avenue Hadirkan SMART Shopping Mall di Indonesia sukmainspirasi.com 2013-04-19 Journalist Fida http://www.sukmainspirasi.com/recent-update/item/1061-lotteshopping-avenue-hadirkan-smart-shopping-mall-di-indonesia Rp 30.000.000,-
Headline Media Title Date
Berbelanja dengan SMART Farragoindonesia.com
Page/ link
http://www.farragoindonesia.com/r
PR Value
Rp 30.000.000,-
2013-04-29 Journalist
Anantama Putra
ead/753/berbelanja-dengan-smart
TOTAL PR VALUE DAILY ONLINE
810.628.000 810.000.000 1.620.628.000
THANK YOU
