PR & Media Relations Report November 2012
Objectives TATA MOTORS INDONESIA
Reputation Management Goals • Managing Tata Motors’ identity & perception about the brand and corporate • Building confidence about the brand • Strengthening and promoting positive image • Assisting in developing the emotional bond of the brand with media & consumers • Crisis management manual
Relationship Management Goals • Focus on how Tata Motors connects with the stakeholder • Building and nurturing professional relationship with media, stake holder and peers
Task Management Goals • Media relations activities
OVERVIEW Under Retainer Fee •Online reputation monitoring •Public and media relations consultancy for 24/7 •OPE (Out of Pocket Expenses). •Arrangement for Media Workshop. •Arrangement for Media Training. •Arrangement for Media Feeding. •Arrangement for Media Interviews. •Arrangement for Media Gathering. •Arrangement for Media Visit. •Arrangement for KOF Writing. •Arrangement for Article Writing. •Arrangement for One on One Preview. •Arrangement for Technical Deep Dive. •Arrangement for Journalist VIP Treatment. •Arrangement for Media Touring/Gathering. •Arrangement for Tata Photo Hunting. •Arrangement for Tata Motors Styling Contest. •Arrangement for Event Endorsement. •Public Affairs •Government Relations •Crisis Management •Crisis Manual Development •Issue Management •Alert crisis using Awesometrics •Third Party Arrangement •Vendor Selection: Agency Service Fee is 10% of project value •Third Party Dealing : Agency Service Fee is 10% of project value
Key Messages USP
Feel
Makes me feel…
Gives me a chance to buy a car
Most affordable car Favorable cost of ownership
Service & spare Brand Promise We fulfill people’s parts cost mobility needs
Closeness to consumer
Saves money for me
Inspired by People
Price of products
Network availability
Brand Essence
(Key Message) Smart solutions for your mobility needs
Gives me a choice Consumer Insight I feel Smarter when I Assurance choose the Tata Motors’ brand Assurance & Convenience
Substantiation
Affinity/Care for me
7.5 million solutions world wide Give me peace of mind/Low risk
Proven capability Brand Personality
Down to earth, The boy next door, Close to reality, Companion
From The Proposal Activities Kicking Off Media Training
Media Workshop Media Feeding Media Interview Media Gathering Media Visit KOF Writing Digital Activation
Months July
Aug
Sept
Oct
Nov
Dec
Key Activities Time Line From SOW October • KOF Management • Press Release Distributions • Informal Media Gathering • Ride & Drive Nano • Product Communications • Social Media Activations • Media Visit
November • KOF Management • Press Release Distributions • Informal Media Gathering • Formal Media Gathering • Product Communications • Social Media Activations • Media Visit
Core Communications Plan October – November 2012
Tata Bus
Excitement of dealer prospect Nano Price after IIMS in Educations the website / Tata and by call Indica Vista proposal
Excitement from various prospect local vendor
Tata Motors Customer Care & Warranty
What We Have Done Media Visit • Date : Wednesday, November 28, 2012 • Location : Otomotif Group • Participants : Otomotif Group MEDIA Media • Mohamad Arief Adrianto – Editor in Chief TRAINING Interview • Soni Riharto – Editor in Chief • Farman Bahar – Editor in Chief • Bimo Aribowo - Managing Editor • Elvira Indriasari – Business Assistant Manager • Vierko Moviarto - Editor • Aubrey Siahainenia – Fortune PR • Anisa Nurhayati – Fortune PR • Eka Sophiani – Fortune PR • Mohammad Muslihin – Fortune PR
Exclusive Interview •Date : Friday, November 2, 2012 •Location : Tata Motors Office •Media : Business Week •Participant s : •Biswadev Sengupta – President Director of Tata Motors Indonesia •Kiki Fajar - Tata Motors •David Simatupang – Managing Editor •LutfiYusniar - Editor •Wienda - Photographer •Anisa Nurhayati – Fortune PR •Date : Monday, November 12, 2012 •Location : Tata Motors Office •Media : Djakarta Magazine •Participants : •Biswadev Sengupta – President Director of Tata Motors Indonesia •Kiki Fajar - Tata Motors •Rasyid - Editor in Chief Djakarta Magazine •Anisa Nurhayati – Fortune PR •Eka Sophiani – Fortune PR
Exclusive Interview •Date : Thursday, November 22, 2012 •Location : Tata Motors Office •Media : Antaranews.com •Participants : •Biswadev Sengupta – President Director of Tata Motors Indonesia •Kiki Fajar - Tata Motors •Imam Santosa – Editor •Anisa Nurhayati – Fortune PR •Eka Sophiani – Fortune PR
Media Feeding by Press Release • Date : Tuesday, Oktober 23, 2012 • Tata Motors Siap Didukung Ratusan Dealer di Indonesia • Date :Tuesday, November 2, 2012 • Penjualan Tata Motors Oktober Meningkat 6% • Date : Tuesday, November 20, 2012 • Tata Motors Merek Terpercaya Kedua Versi Economic Times Brand Equity
Informal Media Gathering • • • •
Date : Tuesday, November 13, 2012 Location : Kiyadon Restaurant Media : Fortune Indonesia Magazine Participants : • Kiki Fajar – Tata Motors • Apong Afriyansyah– Tata Motors • Riska Sasongko Ali – Editor Fortune Indonesia Magazine • Anisa Nurhayati – Fortune PR • Eka Sophiani – Fortune PR
Total Coverage Fortune PR Sum of Newspaper
Sum of Online
Sum of Magazine
Trendreader 21%
105
Fortune PR 79%
15
13
15 2
1 Fortune PR
Trendreader
Share of Voice (Awesometrics)
Media Coverage Summary EXCLUSIVE INTERVIEW
No
Date
Headline
Media
Category Tone Media Type Color Composition Col mm VolRate AdValue
1 November 15-21, 2012 Komitmen Jangka Panjang Kami
Bloomberg Businessweek Korporasi & Industri Pos
2
11/23/2012 Tata Motors Indonesia Bersedia Dukung Esemka
Antaranews.com
3
11/23/2012 Mobil Esemka: Tata Motors Indonesia Dukung Pengembangan Bisnis.com
Nasional
4
11/23/2012 Tata Motors Bersedia Dukung Esemka
Republika.co.id
5
11/23/2012 Tata Motors Siap Dukung Esemka
6
FC Article & Photo
PR Value
2 Page
Rp48,000,000
3
Rp144,000,000
Online
FC Article & Photo 1
1
1
Rp30,000,000
3
Rp90,000,000
Pos
Online
FC Article & Photo 1
1
1
Rp15,000,000
3
Rp45,000,000
Otomotif
Pos
Online
FC Article & Photo 1
1
1
Rp15,000,000
3
Rp45,000,000
yahoo.com
Otomotif
Pos
Online
FC Article & Photo 1
1
1
Rp10,000,000
3
Rp30,000,000
11/23/2012 Tata Motors Siap Dukung Esemka
merdeka.com
Otomotif
Pos
Online
FC Article & Photo 1
1
1
Rp10,000,000
3
Rp30,000,000
7
11/23/2012 Tata Motors Akan Dukung Esemka
Satunegeri.com
News
Pos
Online
FC Article & Photo 1
1
1
Rp10,000,000
3
Rp30,000,000
8
11/23/2012 Tata Motors Siap Dukung Esemka
Ceriwis.org
News
Pos
Online
FC Article & Photo 1
1
1
Rp10,000,000
3
Rp30,000,000
9
11/23/2012 Tata Motors Siap Dukung Esemka
Davinanews.com
News
Pos
Online
FC Article & Photo 1
1
1
Rp10,000,000
3
Rp30,000,000
10
11/24/2012 Progres Rencana Tata Motors Indonesia Jelang 2013
Antaranews.com
Berita Otomotif Pos
Online
FC Article & Photo 1
1
1
Rp30,000,000
3
Rp90,000,000
11
11/24/2012 Mobil Jagoan Tata Motors Bukan Hanya Nano
Antaranews.com
Berita Otomotif Pos
Online
FC Article & Photo 1
1
1
Rp30,000,000
3
Rp90,000,000
12
11/24/2012 Tata Motors Dukung Pengembangan Esemka
SolusiMobil.com
Online
FC Article & Photo 1
1
1
Rp10,000,000
3
Rp30,000,000
TOTAL
Berita Otomotif Pos
Magazine
Index
Poli Auto
Pos
Rp228,000,000
Rp684,000,000
Composition of Media Monitoring EXCLUSIVE INTERVIEW yahoo.com
1
SolusiMobil.com
1
Satunegeri.com
1
Republika.co.id
1
merdeka.com
1
Davinanews.com
1
Ceriwis.org
1
Bloomberg Businessweek
1
Bisnis.com
1
Antaranews.com
3
Total Coverage EXCLUSIVE INTERVIEW Article & Photo 11
Tone 100% Pos 100%
1
Magazine
Online
Media Coverage Summary TATA MOTORS SIAP DIDUKUNG RATUSAN DEALER DI INDONESIA No
Category
Tone
Media Type
Color
Composition
Col
1
10/23/2012 400 Lebih Mitra Siap Jadi Dealer Tata Motors
Tanggal
Judul
watnews.com
Media
Ekonomi
Pos
Online
FC
Artikel & Photo
1
mm Vol Rat 1
1
2
10/23/2012 Sudah 405 Peminat Ingin Buka Dealer Tata Motors di Indonesia
kompas.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
3
10/23/2012 Tata Motors Kebanjiran Peminat
detik.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
4
10/23/2012 400 Lebih Mitra Siap Jadi Dealer Tata Motors
antaranews.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
5
10/23/2012 Tata Motors Indonesia Raih 405 Peminat Mitra Dealer
theindonesianway.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
6
10/23/2012 Tata Motors Klaim Siap Buka 450 Dealer di Indonesia
seruu.com
Nasional
Pos
Online
FC
Artikel & Gambar
1
1
1
7
10/23/2012 450 Diler Siap Pasarkan Produk Tata Motors
republika.co.id
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
8
10/23/2012 Tata Motors Indonesia Siap Banjiri Peminat Diler
portalotomotif.com
Mobil
Pos
Online
FC
Artikel & Photo
1
1
1
9
10/23/2012 Tata Motors Indonesia Siap Rilis Produkunya di 2013 Mendatang
mobillaku.com
Infotomotif
Pos
Online
FC
Artikel & Photo
1
1
1
10
10/23/2012 450 Diler Siap Pasarkan Produk Tata Motors
loveindonesia.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
11
10/23/2012 Tata Motors Terima 450 Proposal Diler Mobi
kontan.co.id
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
12
10/23/2012 Tata Motors Raih 405 Peminat Dealer Di Seluruh Indonesia
dcentronews.com
Ekonomi
Pos
Online
FC
Artikel & Gambar
1
1
1
13
10/23/2012 Tata Motors: 405 Pengusaha Jadir Diler
bisnis.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
14
10/24/2012 Tata Motors Jaring Diler Pemasaran Di Indonesia
zamrudtv.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
15
10/24/2012 Tata Motors Kebanjiran Permintaan Mitra Diler
yahoo.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
16
10/24/2012 405 Pengusaha Berminat Bangun Dealer Tata Motors
yahoo.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
17
10/24/2012 Tata Motors Indonesia Optimis Diterima Pasar Indonesia
skalanews.com
Ekonomi & Bisnis Pos
Online
FC
Artikel & Gambar
1
1
1
18
10/24/2012 Tata Motors Indonesia Dilamar 405 Calon Dealer
rajufebrian.wordpres.com
19
10/24/2012 Tata Motors Indonesia Mendata 405 Peminat Mitra Diler
pikiran-rakyat.com
20
10/24/2012 Sudah 405 Peminat Ingin Buka Dealer Tata Motors di Indonesia
otomotifnet.com
21
10/24/2012 Tata Motors Indonesia Targetkan 15 Dealer di Kuartal 1 2013
mix.co.id
22
10/24/2012 405 Pengusaha Berminat Bangun Dealer Tata Motors
merdeka.com
23
10/25/2012 Tata Motors Indonesia Kebanjiran Peminat Mitra Diler
24
News
Pos
Online
FC
Artikel & Photo
1
1
1
Otomotif
Pos
Online
FC
Artikel
1
1
1
ATPM
Pos
Online
FC
Artikel & Gambar
1
1
1
Markting Update Pos
Online
FC
Artikel & Photo
1
1
1
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
loveindonesia.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
10/24/2012 405 Orang Jadi Diler Tata Motors
koran-jakarta.com
Sektor Riil
Pos
Online
FC
Artikel & Photo
1
1
1
25
10/24/2012 405 Lebih Mitra Siap Jadi Dealer Tata Motors
kabarsumut.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
26
10/24/2012 Tata Motors Kebanjiran Permintaan Mitra Diler
ghiboo.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
27
10/24/2012 2013 Tata Motors Resmo Dipasarakan di Indonesia
fajar.co.id
Ekonomi & Bisnis Pos
Online
FC
Artikel & Photo
1
1
1
28
10/24/2012 405 Peminat Ingin Bermitra dengan Tata Motors Indonesia
blackxperience.com
29
10/24/2012 400-an Mitra Siap Jadi Dealer Tata Motors
30
News
Pos
Online
FC
Artikel & Photo
1
1
1
bekasipos.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
10/24/2012 Mobil Murah Tata Nano Bersiap Serbu Pasar RI
Vivanews.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
31
10/24/2012 Tata Motors Siap Beroperasi Tahun Depan
mediaindonesia.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
32
10/24/2012 405 Orang Jadi Diler Tata Motors
Koran Jakarta
Otomotif
Pos
Newspaper
FC
Artikel & Photo
1
216
216
33
10/24/2012 Tata Diminati 405 Mitra Dealer
Investor Daily
Otomotif
Pos
Newspaper
BW
Artikel
1
1
1
34
10/24/2012 Tata Diminati 405 Mitra Diler
Bisnis Indonesia
Otomotif
Pos
Newspaper
BW
Artikel
1
182
182 140
35
10/25/2012 Tata Targetkan 15 Diler di Kuartal 1 2013
Media Indonesia
Otomotif
Pos
Newspaper
BW
Artikel
1
140
36
10/25/2012 Tata Motors Indonesia Pikat Ratusan Mitra Dealer
dapurpacu.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
37
10/25/2012 405 Pengusaha Lokal Siap Jadi Mitra Dealer Tata di Indonesia
Rakyat Merdeka
Otomotif
Pos
Newspaper
BW
Artikel & Photo
1
895
895
38
10/25/2012 Ternyata Sudah 405 Perusahaan Berminat Jadi Dealer Mobil India Tata
review1st.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
39
10/25/2012 Tata Motors Indonesia Kebanjiran Peminat Mitra Diler
republika.co.id
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
40
10/25/2012 Tata Motors Indonesia Pikat Ratusan Mitra Dealer
otogear.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
41
10/26/2012 Tata Motors Indonesia Diminati Ratusan Calon Dealer
gustomobil.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
42
10/26/2012 400 Dealer Siap Jadi Mitra Tata Motors
gerbangindormasi.com
News
Pos
Online
FC
Artikel & Gambar
1
1
1
43
10/26/2012 Tata Motors Indonesia Siap Rilis Produkunya di 2013 Mendatang
aubtoglobemagz.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
44
10/27/2012 405 Mitra Siap Jadi Dealer Tata Motors
otosia.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
45
10/27/2012 405 Mitra Siap Jadi Dealer Tata Motors
merdeka.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
46
10/27/2012 Tata Motors Kembangkan Jaringan Diler
koran-jakarta.com
Roda
Pos
Online
FC
Artikel & Gambar
1
1
1
47
10/27/2012 Tata Motors Kembangkan Jaringan Diler
Koran Jakarta
Otomotif
Pos
Newspaper
BW
Artikel
1
162
162
48
10/29/2012 Tata Motors Siap Didukung Ratusan Dealer di Indonesia
pilarsulut.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
49
10/29/2012 Paska IIMS 2012, Tata Motors Indonesia Raih 405 Peminat Mitra Diler di Seluruh mobilku.com Indonesia
News
Pos
Online
FC
Artikel & Photo
1
1
1
50
10/30/2012 Tata Motors Indonesia Kantongi 405 Peminat Mitra Diler di Seluruh Indonesia mediaprofesi.com
Industri
Pos
Online
FC
Artikel & Photo
1
1
1
Info Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Ekonomi
Pos
Newspaper
BW
Artikel & Photo
1
570
570
Info Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
51
11/1/2012 Peminat Dealer Tata Motors Tinggi
oto.co.id
52
11/2/2012 Indonesia, Tujuan Ekspansi Prinsipal
Pikiran Rakyat
11/1/2012 Peminat Dealer Tata Motors Tinggi
oto.co.id
53
TOTAL
Composition of Media Monitoring TATA MOTORS SIAP DIDUKUNG RATUSAN DEALER DI INDONESIA yahoo.com, 2 watnews.com, 1
antaranews.com, 1 zamrudtv.com, 1
aubtoglobemagz.com, 1 bekasipos.com, 1 Bisnis Indonesia, 1
Vivanews.com, 1 theindonesianway.com, 1
bisnis.com, 1
blackxperience.com, 1 dapurpacu.com, 1
skalanews.com, 1 seruu.com, 1
dcentronews.com, 1
review1st.com, 1
detik.com, 1 fajar.co.id, 1
republika.co.id, 2
gerbangindormasi.com, 1
Rakyat Merdeka, 1
ghiboo.com, 1
rajufebrian.wordpres.com, 1
gustomobil.com, 1
portalotomotif.com, 1
Investor Daily, 1
pilarsulut.com, 1
kabarsumut.com, 1
pikiran-rakyat.com, 1
kompas.com, 1 kontan.co.id, 1
Pikiran Rakyat, 1 otosia.com, 1
Koran Jakarta, 2
otomotifnet.com, 1 otogear.com, 1
koran-jakarta.com, 2
oto.co.id, 2 loveindonesia.com, 2
mobillaku.com, 1 mobilku.com, 1
mix.co.id, 1
merdeka.com, 2
mediaprofesi.com, 1
Media Indonesia, 1 mediaindonesia.com, 1
Total Coverage TATA MOTORS SIAP DIDUKUNG RATUSAN DEALER DI INDONESIA
37 Newspa per, 7
Online, 46
11
5
Artikel
Artikel & Gambar
Artikel & Photo
Tone 46
Pos 100%
6 1 Newspaper BW
Newspaper
Online FC
Issue TATA MOTORS SIAP DIDUKUNG RATUSAN DEALER DI INDONESIA Sektor Riil
1
Roda
1
Otomotif
15
News
11
Nasional
1
Mobil
1
Markting Update
1
Infotomotif
1
Info Otomotif
1
Industri
1
Ekonomi & Bisnis
2
Ekonomi
2
ATPM
1
Composition of Media Monitoring • • •
Newspapers such as Koran Jakarta dominate the coverage in printed media. Koran Jakarta is the most covering newspaper (2 articles) for this period. Koran-Jakarta.com, Loveindonesia.com, merdeka.com, oto.co.id, republika.co.id and yahoo.com is the most covering news online.
Media Coverage Summary PR Value TATA MOTORS PENJUALAN OKTOBER 2012 No
Tanggal
Judul
Media
Kategori
Hal
Tone Media Type Warna Komposisi Berita
Col
mm
Vol Rate 1/2 page
AdValue
Index
PR Value
1
11/5/2012 Prestasi Terbaik Tata Motors
Car & Tuning Guide
News
Pos
Online
FC
Artikel & Photo
Rp12,000,000
3
Rp36,000,000
2
11/6/2012 Penjualan Tata Motors Oktober Meningkat 6%
wartaekonomi.co.id
Ekonomi Bisnis
Pos
Online
FC
Artikel & Photo
1
1
1
Rp15,000,000
3
Rp45,000,000
3
11/6/2012 Tata Motors Dongkrak Enam Persen Penjualan
themarketers.com
archives
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp15,000,000
3
Rp45,000,000
4
11/6/2012 Penjualan Tata Motors Meningkat 6 % di Oktober
suarapembaruan.com Ekonomi & Bisnis
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
5
11/6/2012 Penjualan Tata Motors Oktober Meningkat 6%
stephenlangitan.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
6
11/6/2012 Tata Nano Dongkrak Penjualan Tata Motors
solusimobil.com
owners-guide
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
7
11/6/2012 Penjualan Tata Motors Meningkat 6 %
pedomannews.com
Investasi
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
8
11/6/2012 Oktober Penjualan Tata Motors Naik 6 Persen
otosia.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
9
11/6/2012 Medio Oktober Penjualan Tata Motors Naik 6 Persen merdeka.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
10
11/6/2012 Penjualan Tata Motors pada Oktober Naik 6 %
infobank.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp15,000,000
3
Rp45,000,000
11
11/6/2012 Penjualan Tata Motors Oktober Meningkat 6%
financeroll.co.id
Ekonomi
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
12
11/6/2012 Tata Motors Raih Peningkatan Penjualan Kendaraan 6%bisnis.com
Artikel
Pos
Online
FC
Artikel
1
1
1
Rp15,000,000
3
Rp45,000,000
13
11/6/2012 Penjualan Tata Motors Alami Peningkatan 6%
beritasatu.com
Ekonomi
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
14
11/7/2012 Penjualan Tata Motors Naik 6%
Bisnis Indonesia
Otomotif
Pos
Newspaper
FC
Artikel & Gambar
1
286
286
Rp14,872,000
3
Rp44,616,000
15
11/7/2012 Penjualan Mobil Tata Tumbuh Enam Persen
watnews.com
Baca
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
16
11/7/2012 Penjualan Tata Motors Tumbuh 6 Persen pada Oktobertribunnews.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
17
11/7/2012 Penjualan Tata Tumbuh Enam Persen
republika.co.id
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp20,000,000
3
Rp60,000,000
18
11/7/2012 Penjualan Tata Tumbuh Enam Persen
plasa.msn.com
19
11/7/2012 Total Penjualan Tata Motors Oktober Tumbuh 6%
mediaprofesi.com
20
11/7/2012 Penjualan Tata Motors Meningkat 6%
investor.co.id
21
11/7/2012 Penjualan Tata Motors Meningkat 6 Persen
22 23
News
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
Ekonomi
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
Tread and Service
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
bnisecurities.co.id
News
Pos
Online
FC
Artikel
1
1
1
Rp10,000,000
3
Rp30,000,000
11/7/2012 Tata Nano Jadi Mobil Terlaris
bisnisotomotif.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
11/7/2012 Penjualan Mobil Tata Tumbuh Enam Persen
antaranews.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
Rp30,000,000
3
Rp90,000,000
24
11/7/2012 Penjualan Tata Tumbuh Enam Persen
plasa.msn.com
News
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp20,000,000
3
Rp60,000,000
25
11/8/2012 Penjualan Tata Motors Bulan Oktober Meningkat 6% mobilku.com
News
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
26
11/8/2012 Perang Mobil Murah
Seputar Indonesia
37
Pos
Newspaper
FC
Artikel & Photo
1
2058
2058
Rp246,960,000
3
Rp740,880,000 Rp24,528,000
Otomotif
27
11/8/2012 Mobil Tata Terjual 71.771 Unit
Investor Daily
Trade and Service
8
Pos
Newspaper
FC
Artikel
1
224
224
Rp8,176,000
3
28
11/9/2012 India's Tata Motors Boosts Profit 10.5%
Jakarta Globe
Ekonomi
34
Pos
Newspaper
BW
Artikel
1
72
72
Rp3,240,000
3
Rp9,720,000
29
11/9/2012 Penjualan Tata Motors Meningkat
pesatnews.com
Seputar Bisnis
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
30
11/10/2012 Penjualan Tata Motors Meningkat
Koran Jakarta
Otomotif
Pos
Newspaper
BW
Artikel
1
228
228
Rp6,384,000
3
Rp19,152,000
31
11/10/2012 Penjualan Tata Motors Meningkat
koran-jakarta.com
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
11/24/2012 Penjualan Tata Naik 6 Persen
Koran Jakarta
Pos
Newspaper
BW
Artikel
1
345
345
Rp13,110,000
3
32
TOTAL
16
Roda Otomotif
16
Rp602,742,000
Rp39,330,000
Rp1,808,226,000
Composition of Media Monitoring TATA MOTORS PENJUALAN OKTOBER 2012 wartaekonomi.co.id, 1
watnews.com, 1
tribunnews.com, 1 themarketers.com, 1 suarapembaruan.com, 1
antaranews.com, 1 beritasatu.com, 1 Bisnis Indonesia, 1 bisnis.com, 1 bisnisotomotif.com, 1 bnisecurities.co.id, 1
stephenlangitan.com, 1 solusimobil.com, 1
Car & Tuning Guide, 1
Seputar Indonesia, 1
financeroll.co.id, 1 infobank.com, 1
republika.co.id, 1
Investor Daily, 1 plasa.msn.com, 2 investor.co.id, 1 pesatnews.com, 1
Jakarta Globe, 1
pedomannews.com, 1 otosia.com, 1
Koran Jakarta, 2 koran-jakarta.com, 1
mobilku.com, 1
merdeka.com, 1
mediaprofesi.com, 1
Total Coverage TATA MOTORS PENJUALAN OKTOBER 2012 Newspa per, 6 16
Online, 26
10
6
Artikel
Artikel & Gambar
Artikel & Photo
Tone
26 Pos 100%
Color 3
3
Newspaper
Newspaper
BW
Online FC
Issue TATA MOTORS PENJUALAN OKTOBER 2012 Tread and Service
1
Trade and Service
1
Seputar Bisnis
1
Roda
1
owners-guide
1
Otomotif
10
News
7
Investasi
1
Ekonomi Bisnis
1
Ekonomi & Bisnis
1
Ekonomi
4
Baca
1
Artikel
1
archives
1
Composition of Media Monitoring • • •
Newspapers such as Koran Jakarta dominate the coverage in printed media. Koran Jakarta is the most covering newspaper (2 articles) for this period. Plasa.msn.com is the most covering news online (2 articles).
Media Coverage Summary TATA MOTORS MEREK TERPERCAYA KEDUA VERSI ECONOMIC TIMES BRAND EQUITY No Tanggal
Judul
Media
Category Tone Media Type Color
Composition Col mm Vol Rate AdValue
Otomotif
1 11/20/2012 Tata Peringkat Kedua Merek Terpercaya Versi Economic Times
yahoo.com
2 11/20/2012 Kalahkan Toyota, Tata Motors Merek Terpercaya Kedua di India
wartaekonomi.co.id
3 11/20/2012 Tata Motors Merek Terpercaya Versi Economic Times Brand Equity
tribunnews.com
Otomotif
4 11/20/2012 Tata Motors Merek Terpercaya Versi Economic Times
the-marketeers.com
Index
PR Value
Pos
Online
FC
Artikel & Photo
1
1
1
Rp15,000,000
3
Rp45,000,000
Ekonomi Bisnis Pos
Online
FC
Artikel & Photo
1
1
1
Rp15,000,000
3
Rp45,000,000
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
Archives
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp15,000,000
3
Rp45,000,000
5 11/20/2012 Tata Motors Raih Peringkat II Merek Terpercaya di India
theindonesianway.com Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
6 11/20/2012 Tata Motors, Merek Terpercaya Kedua
plasa.msn.com
Bisnis
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
7 11/20/2012 Tata Motors Merek Terpercaya Kedua Versi Economic Times Brand Equity
pedomannews.com
Investasi
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
8 11/20/2012 Tata Peringkat Kedua Merek Terpercaya Versi Economic Times
Otosia.com
Berita
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
9 11/20/2012 Tata Motors Sandang Predikat Brand Equity
mobillaku.com
Info Otomotif Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
10 11/20/2012 Tata Peringkat Kedua Merek Terpercaya Versi Economic Times
merdeka.com
11 11/20/2012 Tata Motors, Merek Terpercaya Versi The Economic Times
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
lintas.me
Article
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
12 11/20/2012 Tata Motors, Merek Terpopuler Kedua di India
ghiboo.com
Auto
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
13 11/20/2012 Tata Motors, Merek Terpercaya Kedua
beritasatu.com
Ekonomi
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp15,000,000
3
Rp45,000,000
14 11/20/2012 Tata Motors Raih Peringkat II Merek Terpercaya di India
Warta Kota
Otomotif
Pos Newspaper
FC
Artikel & Photo
7
150
1050
Rp49,875,000
3
Rp149,625,000
15 11/20/2012 Tata Motors Merek Terpercaya Versi Economic Times Brand Equity
sportku.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
16 10/21/2012 Tata Motors, Tuan Rumah di Negeri Sendiri
yahoo.com
News
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp15,000,000
3
Rp45,000,000
17 10/21/2012 Tata Motors Merek Terpercaya Kedua Versi Economic Times Brand Aquity
mediasionline.com
News
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
18 10/21/2012 Tata Motors Jadi Merek Terpercaya di India
blackxperience.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
19 10/21/2012 Tata Motors Merek Terpercaya Versi Economic Times Brand Equity
beritanusa.com
Ekonomi
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
20 10/21/2012 Tata Motors Merek Terpercaya Kedua Versi Economic Times Brand Equity
beritajakarta.co
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
21 10/22/2012 Tata Motors Diklaim Kendaraan Teririt ke-2 di India
carmall.com
Otomotif
Pos
Online
FC
Artikel & Photo
1
1
1
Rp10,000,000
3
Rp30,000,000
22 10/26/2012 Tata Motors Merek Terpercaya Kedua Versi Economic Times Brand Equity
mobilku.com
Otomotif
Pos
Online
FC
Artikel & Gambar
1
1
1
Rp10,000,000
3
Rp30,000,000
TOTAL
Rp284,875,000
Rp854,625,000
Composition of Media Monitoring TATA MOTORS MEREK TERPERCAYA KEDUA VERSI ECONOMIC TIMES BRAND EQUITY yahoo.com, 2 beritajakarta.co, 1 beritanusa.com, 1 wartaekonomi.co.id, 1
beritasatu.com, 1
Warta Kota, 1
blackxperience.com, 1
tribunnews.com, 1
carmall.com, 1
the-marketeers.com, 1
ghiboo.com, 1
theindonesianway.com, 1
lintas.me, 1
sportku.com, 1
mediasionline.com, 1
plasa.msn.com, 1 pedomannews.com, 1
merdeka.com, 1 Otosia.com, 1
mobilku.com, 1 mobillaku.com, 1
Total Coverage TATA MOTORS MEREK TERPERCAYA KEDUA VERSI ECONOMIC TIMES BRAND EQUITY
13 Online 100%
9
Artikel & Gambar
Artikel & Photo
Tone
Color Pos 100%
FC 100%
Issue TATA MOTORS MEREK TERPERCAYA KEDUA VERSI ECONOMIC TIMES BRAND EQUITY Otomotif
10
News
2
Investasi
1
Info Otomotif
1
Ekonomi Bisnis
1
Ekonomi
2
Bisnis
1
Berita
1
Auto
1
Article
1
Archives
1
Composition of Media Monitoring •
Yahoo.com is the most covering news online (2 articles) for this period.
YOUR FORTUNE PR CONTACT: Eka Sophiani HP: 0856 136 6968 Telp: 021 7658506 Fax: 021 780 5498 Email:
[email protected]
