DAFTAR ISI
HALAMAN JUDUL…………………………………………………………… i LEMBAR PENGESAHAN……………………………………………………. ii KATA PENGANTAR…………………………………………………………. iii PERNYATAAN ORISINALITAS KARYA DAN LAPORAN…………….
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DAFTAR ISI …………………………………………………………………... vi DAFTAR DIAGRAM…………………………………………………………. x DAFTAR GAMBAR…………………………………………………………... xi
BAB I PENDAHULUAN 1.1
Latar Belakang……………………………………………………… 1
1.2
Permasalahan dan Ruang Lingkup…………………………………. 3
1.3
Tujuan Perancangan………………………………………………… 3
1.4
Sumber dan Teknik Pengumpulan Data……………………………. 3
1.5
Skema Perancangan………………………………………………… 5
BAB II LANDASAN TEORI 2.1
2.2
Teori Brand…………………………………………………………. 6 2.1.1
Pengertian Brand……………………………………………... 6
2.1.2
Strategi Brand………………………………………………… 6
Teori Logo………………………………………………………....... 8 2.2.1
Jenis dan Tipe Logo………………………………………….... 9
2.2.2
Elemen Estetis Pembentuk Logo……………………………… 11
2.3
Teori Layout…………………………………………………………. 16
2.4
Teori Maskot……………………………………………………….... 16
2.5
Teori Tagline……………………………………………………….... 17
2.6
Teori Enviromental Graphic………………………………………… 17
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BAB III DATA DAN ANALISIS MASALAH 3.1 Data dan Fakta……………………………………………………...... 20 3.1.1
Data Perusahaan………………………………………………. 20 3.1.1.1 PT Angkasa Pura II…………………………………… 20 3.1.1.2 Bandara Internasional Husein Sastranegara…………... 21 3.1.1.3 Direktorat Jendral Perhubungan………………………. 24 3.1.1.4 Badan Usahan Milik Negara…………………………... 27
3.1.2 Data Hasil Observasi…………………………………………….. 28 3.1.3 Data Hasil Wawancara…………………………………………... 39 3.1.4 Data Hasil Kuesioner…………………………………………….. 42 3.1.5 Simpulan Hasil Survey…………………………………………... 52 3.1.6 Tinjauan Proyek Sejenis…………………………………………. 53 3.2 Analisis Terhadap Permasalahan Berdasarkan Data dan Fakta……….. 57 3.2.1 Analisis STP (Segmenting, Targeting, Positioning)……………... 57 3.2.2 Analisis SWOT (Strength, Weakness, Opportunities, Threat)...… 58
BAB IV PEMECAHAN MASALAH 4.1 Konsep Komunikasi…………………………………………………… 60 4.1.1 Strategi Perancangan…………………………………………….. 60 4.2 Konsep Kreatif……………………………………………………….... 60 4.2.1 Konsep Visual…………………………………………………… 61 4.2.2 Warna……………………………………………………………. 62 4.2.3 Tipografi……………………………………………………….... 63 4.2.4 Layout………………………………………………………...…. 64 4.3 Konsep Verbal………………………………………………………… 64
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4.4 Konsep Media…………………………………….…………………... 64 4.4.1 Media Primer…………………………………………………...... 64 4.4.2 Media Sekunder………………………………………………..... 65 4.5 Hasil Karya…………………………………………………………..... 67
BAB V PENUTUP 5.1 Kesimpulan……………………………………………….…………... 114 5.2 Saran………………………………………………………………….. 114
DAFTAR PUSTAKA……………………………………………………………. xvi DAFTAR ISTILAH…………………………………………………………….. xviii DAFTAR LAMPIRAN DAN LAMPIRAN……….…………………………… xix
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DAFTAR DIAGRAM Diagram 3.1 Gender Pengunjung Bandara Internasional Husien Sastrangara...... 43 Diagram 3.2 Usia Pengunjung Bandara Internasional Husien Sastrangara...........43 Diagram 3.3 Data Pengunjung Bandara Internasional Husien Sastrangara...........44 Diagram 3.4 Daerah Asal Pengunjung.................................................................. 44 Bandara Internasional Husien Sastrangara Diagram 3.5 Citra Bandara Internasional Husien Sastrangara.............................. 45 Diagram 3.6 Data Lokasi Bandara Internasional Husien Sastrangara...................45 Diagram 3.7 Fasilitas Bandara Internasional Husien Sastrangara.........................46 Diagram 3.8 Sebutan untuk Kota Bandung........................................................... 46 Diagram 3.9 Kata Sifat untuk Kota Bandung...................................................... ..47 Diagram 3.10 Citra Bandara Internasional Husien Sastrangara............................ 47 Diagram 3.11 Ciri Khas Kota Bandung................................................................ 48 Diagram 3.12 Seberapa penting bandara memiliki ciri khas.................................48 Diagram 3.13 Environmental Graphic.................................................................. 49 Bandara Internasional Husien Sastrangara Diagram 3.14 Petunjuk Arah Bandara Internasional Husien Sastrangara............. 49 Diagram 3.15 Gerbang pintu masuk Bandara Internasional Husien Sastrangara..50 Diagram 3.16 Data Spot Menarik untuk Foto yang menandakan......................... 50 sampai di kota Bandung Diagram 3.17 Spot atau Media untuk Informasi Wisata Terkenal Bandung........ 51 Diagram 3.18 Kelebihan Bandara Internasional Husien Sastrangara................... 51 Diagram 3.19 Kekurangan Bandara Internasional Husien Sastrangara................ 52
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DAFTAR GAMBAR 3.1 Logo PT. Angkasa Pura II............................................................................ 20 3.2 Tampak Depan Bandara Internasional Husein Sastranegara........................ 21 3.3 Lokasi Bandara Internasional Husein Sastranegara di kota Bandung......... 23 3.4 Logo Kementrian Perhubungan.................................................................... 24 3.5 Logo PT.Angkasa Pura II di Bandara Husein Sastranegara.......................... 29 3.6 Papan Nama Bandara Husein Sastranegara................................................... 29 3.7 Papan Selamat Datang Bandara Husein Sastranegara.................................. 29 3.8 Petunjuk Pintu Masuk dan Papan Nama Bandara Husein Sastranegara....... 30 3.9 Petunjuk Masuk Bandara untuk area drop off............................................... 30 3.10 Petunjuk Parkir Umum............................................................................... 30 3.11 Petunjuk Drop Off.......................................................................................31 3.12 Petunjuk Arrival / Kedatangan................................................................... 31 3.13 Petunjuk Departure / Keberangkatan........................................................ 31 3.14 Petunjuk International Arrival / Kedatangan Internasional....................... 32 3.15 Petunjuk Kedatangan Domestik................................................................ 32 3.16 Petunjuk Toilet dan Jalur Troli.................................................................. 32 3.17 Petunjuk Toilet, Mushola, dan Jalur Troli ................................................ 33 3.18 Peringatan Kawasan Asap Rokok.............................................................. 33 3.19 Papan Peringatan Kawasan Asap Rokok dan............................................. 33 Buanglah Sampah pada tempatnya 3.20 Papan Nama Kantin di Bandara Husein Sastranegara................................ 34 3.21 Lokasi Area Luar Bangunan Bandara Husein Sastranegara....................... 34 3.22 Lokasi Area Luar Bangunan Bandara Husein Sastranegara....................... 34 3.23 Shelter / Halte Bandara Husein Sastranegara............................................. 35 3.24 Lokasi Area Luar Bangunan Bandara Husein Sastranegara....................... 35 3.25 Food Court Bandara Husein Sastranegara3............................................... 35 3.26 Lokasi Area Dalam Bangunan Bandara Husein Sastranegara (Check in).. 36 3.27 Lokasi Area Dalam Bangunan Bandara Husein Sastranegara ................... 36 3.28 Lokasi Area Dalam Bangunan Bandara Husein Sastranegara ................... 36
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3.29 Lokasi Ruang Tunggu Penumpang Bandara Husein Sastranegara ............ 37 3.30 Passenger Service Charge di dalam Bandara Husein Sastranegara............ 37 3.31 Lokasi Ruang Runggu Umum di dalam Bandara Husein Sastranegara...... 37 3.32 Lokasi Area Bandara Husein Sastranegara ................................................ 38 3.33 Lokasi Jalan Bandara Husein Sastranegara................................................. 38 3.34 Foto Wawancara dengan beberapa staff PT. Angkasa Pura II di......................... 39 Bandara Internasional Husein Sastranegara
3.35 Foto Wawancara Pertanyaan Kuesioner dengan Pengunjung Bandara................. 42 3.36 Foto Wawancara Pertanyaan Kuesioner dengan Pengunjung Bandara ................ 42 3.37 Foto Wawancara Pertanyaan Kuesioner dengan Pengunjung Bandara................ 42 3.38 Bandara Internasional Lombok............................................................................. 53 3.39 Lokasi Area dalam Bandara Internasional Lombok............................................ 54 3.40 Selamat Datang di Bandara Internasional Lombok.............................................. 54 3.41 Both untuk Check in Bandara Internasional Lombok........................................... 55 3.42 Petunjuk Kedatangan / Arrival Bandara Internasional Lombok.......................... 55 3.43 Sign System Bandara Internasional Lombok........................................................ 55 3.44 Banner Selamat Datang di Lombok..................................................................... 56 3.45 Pintu Gerbang Bandara Internasional Lombok.................................................. 56 3.46 Bagian Belakang Bandara Internasional Lombok.............................................. 56 4.1 Konsep Visual............................................................................................... 61 4.2 Konsep Bentuk.............................................................................................. 61 4.3 Konsep Bentuk dan Komunikasi................................................................... 61 4.4 Logo Bandara Internasional Husein Sastranegara........................................ 67 4.5 Logo Grid..................................................................................................... 67 4.6 Logo warna, hitam putih, dan grayscale....................................................... 68 4.7 Kartu Nama.................................................................................................. 68 4.8 Amplop......................................................................................................... 69 4.9 Kertas Kop Surat.......................................................................................... 69 4.10 Corporate Identity...................................................................................... 70 4.11 Troli Bandara Internasional Husein Sastranegara...................................... 71 4.12 Aplikasi Logo............................................................................................. 71 4.13 Piktogram................................................................................................... 72
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4.14 Tampak Depan Arrival - Departure Sign................................................... 73 4.15 Ukuran Sign Arrival – Departure............................................................... 73 4.16 Perbandingan Ukuran Sign Arrival - Departure di Ruang......................... 74 4.17 3D Sign Arrival – Departure...................................................................... 74 4.18 3D Sign Arrival – Departure di Ruang....................................................... 75 4.19 Tampak depan Welcome Sign..................................................................... 76 4.20 Ukuran Welcome Sign................................................................................. 76 4.21 Perbandingan Ukuran Welcome Sign di Ruang......................................... 77 4.22 3D Main Lobby Sign................................................................................... 77 4.23 Ukuran Main Lobby.................................................................................... 78 4.24 Perbandingan Ukuran Main Lobby di Ruang............................................ 78 4.25 Ticketing Booth........................................................................................... 79 4.26 Ukuran Ticketing Booth.............................................................................. 79 4.27 Perbandingan Ukuran Ticketing Booth di Ruang....................................... 80 4.28 3D Ticketing Booth..................................................................................... 80 4.29 LCD Cover................................................................................................. 81 4.30 Ukuran LCD Cover..................................................................................... 81 4.31 Perbandingan Ukuran LCD Cover di Ruang.............................................. 82 4.32 3D LCD Cover........................................................................................... 82 4.33 3D Ticketing Booth, Main Lobby, LCD Cover di Ruang...........................83 4.34 Tampak Depan Single Angled Sign............................................................ 83 4.35 3D Single Angled Sign............................................................................... 83 4.36 Ukuran Single Angled Sign......................................................................... 84 4.37 Perbandingan Ukuran Single Angled Sign di Ruang.................................. 84 4.38 Passenger Service Charge.......................................................................... 85 4.39 Tampak Samping Passenger Service Charge............................................ 85 4.40 Ukuran Passenger Service Charge............................................................ 86 4.41 Perbandingan Ukuran Passenger Service Charge di Ruang...................... 86 4.42 Tampak Depan Waiting Room.................................................................... 87 4.43 Ukuran Waiting Room................................................................................ 87 4.44 Perbandingan Ukuran Waiting Room di Ruang.......................................... 88 4.45 3D Waiting Room....................................................................................... 88
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4.46 3D Restaurant, PSC, Waiting Room di Ruang........................................... 89 4.47 Tampak Depan Group Angled.................................................................... 89 4.48 3D Group Angled....................................................................................... 89 4.49 Ukuran Group Angled................................................................................ 90 4.50 Perbandingan Ukuran Group Angled di Ruang.......................................... 90 4.51 3D Group Angled di Ruang........................................................................ 91 4.52 Tampak Depan Label Sign.......................................................................... 91 4.53 Ukuran Label Sign...................................................................................... 92 4.54 3D Label Sign............................................................................................ 92 4.55 Perbandingan Ukuran Label Sign di Ruang............................................... 93 4.56 3D Label Sign di Ruang............................................................................. 93 4.57 Tampak Depan Group Sign........................................................................ 94 4.58 Ukuran Group Sign.................................................................................... 94 4.59 Perbandingan Ukuran Group Sign di Ruang.............................................. 95 4.60 Regulatory Sign.......................................................................................... 96 4.61 Ukuran Regulatory Sign............................................................................. 96 4.62 Outdoor Sign............................................................................................... 97 4.63 Ukuran Outdoor Sign.................................................................................. 97 4.64 Manual Parking System Sign...................................................................... 98 4.65 Automatic Parking System Sign.................................................................. 98 4.66 Barrier Gate Sign.......................................................................................99 4.67 Horisontal Banner...................................................................................... 100 4.68 Vertical Banner.......................................................................................... 100 4.69 Aplikasi Banner di Jalan keluar Bandara Husein Sastranegara................. 101 4.70 Cover Panduan Standar Grafis................................................................... 101 4.71 Halaman Judul Panduan Standar Grafis.................................................... 102 4.72 Halaman Judul Panduan Standar Sistem Petunjuk Arah............................ 102 4.73 Contoh Layout Panduan Standar Grafis 1.................................................. 103 4.74 Contoh Layout Panduan Standar Grafis 2.................................................. 103 4.75 Contoh Layout Panduan Standar Grafis 3.................................................. 104 4.76 Contoh Layout Panduan Standar Sistem Petunjuk Arah 1........................ 104 4.77 Contoh Layout Panduan Standar Sistem Petunjuk Arah 2........................ 105
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4.78 Contoh Layout Panduan Standar Sistem Petunjuk Arah 3........................ 105 4.79 Contoh Layout Panduan Standar Sistem Petunjuk Arah 4....................... 106 4.80 Contoh Layout Panduan Standar Sistem Petunjuk Arah 5....................... 106 4.81 Maskot Bandara Internasional Husein Sastranegara.................................. 107 4.82 Maskot Bandara Internasional Husein Sastranegara.................................. 107 4.83 International Event Costume Mascot......................................................... 108 4.84 Website – Home......................................................................................... 109 4.85 Website –About Us..................................................................................... 109 4.86 Website – Passengers................................................................................. 110 4.87 Website – Flights Information................................................................... 110 4.88 Website – Media Centre............................................................................. 111 4.89 Website – Slide Show 1............................................................................. 111 4.90 Website – Slide Show 2............................................................................. 112 4.91 Suvenir....................................................................................................... 112 4.92 Suvenir – Pin.............................................................................................. 113
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DAFTAR LAMPIRAN Tabel Budgeting Timeline Maskot Kuesioner Daftar Pertanyaan Wawancara Data Penulis Sketsa ( proses visual karya Tugas Akhir )
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