19 November 2013
Communicatieadvies in Internationale Innovatieprojecten Dr. ir. Steven M. Flipse
Delft University of Technology
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SEC-TU Delft 17 November 2013
• Science Education & Communication (SEC) • Faculteit Technische Natuurwetenschappen • TU Delft
• Onderwijs • Communicatie MSc (Science Communication) • Lerarenopleiding (Science Education)
• Onderzoek • Communicatiewetenschap • Wetenschapscommunicatie Delft University of Technology
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Inhoud 17 November 2013
• Onderwerpen • Context • Communicatieadvies binnen het wetenschappelijke domein • Geloofwaardig advies geven aan wetenschappers
• Instrumenten voor (communicatie)coaches • Onderzoeksperspectief TU Delft
• Internationale innovatie-samenwerkingsverbanden • 2 ‘Cases’
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Onderzoekscontext (1) 17 November 2013
• Maatschappelijk Verantwoord Innoveren (MVI) • MVI stimuleringsprogramma’s • Overheidsniveau • Organisatieniveau • Uitvoeringsniveau
• MVI = sociale / maatschappelijke / ethische context • Binnen innovatieomgevingen... • Met name op ‘controversiële’ wetenschappelijke gebieden • Toegevoegde waarde?
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Onderzoekscontext (2) 17 November 2013
• Overtuigen binnen wetenschappelijke domein • Content • Gesloten
à à
context openheid
• Coaching…? • ‘Watchdogs’ à • ‘Rem’ à
Support Verbeteren
• 2 Cases: internationale innovatieprojecten Delft University of Technology
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Onderzoekscontext (3) 17 November 2013
• Geloofwaardig advies binnen innovatie-omgevingen • Beleidsperspectief • Overheid • Organisatie
• Toegevoegde waarde benadrukken • Organisatie • Persoon
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Communicatie-instrumenten (1) 17 November 2013
• Focus • ‘Iets’ betekenen voor wetenschapsvloer • Beslissingen op onderzoeksniveau
• Support voor coaches • Snel weten ‘waar je het over hebt’ • Instrumenten voor inzicht in praktijksituaties
• ‘Nieuwe’ instrumenten • Midstream Modulation • Innovation assessment tools Delft University of Technology
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Communicatie-instrumenten (2) 17 November 2013
• Midstream Modulation • Methode • Protocol • 12 weken
• Effect • Voor- nabesprekingen • Discours analyse • De facto, reflective, deliberate
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Beslissingen 17 November 2013
• Niveaus • Sociaal • Technisch • (Economisch)
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Communicatie-instrumenten (3) • Innovatie assessment tools
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Casus 1 – 17 November 2013
• Vraag: Effect Midstream Modulation op innovatiepraktijk? • Casus • Groep van 5 onderzoekers, Europees partnerbedrijf, ± 10 M€ • Hoe vorm te geven aan maatschappelijk verantwoord innoveren? • Hoe de samenwerking te stroomlijnen?
• Kwalitatief onderzoek • Voor- en nabesprekingen • Interviews en observaties
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geneticist (P1) a strategy to modify the used micro-organism on a genetic level, for example gene insertions or deletions. P2 also investigates if his strategies are or can be patented. Considering his role in the project, working on the earliest design stages of the production process that must be designed for the company, discussions with P2 revolved very much on the role of giving direction to research, and how decisions Flipse et al. 2013 are made that affect the entire team. For P2 modulations pertained to
Casus 1 - Uitkomsten (1)
17 November 2013
Author's personal Table 3 Answers participants 2–5 (P2–P5) give to similar copy questions in the pre- and post-interview, • Vooren nabesprekingen relating to the social and ethical aspects of their work Midstream Modulation in Biotechnology Industry Pre-interview
Post-interview
P2 EH: Who decides on the direction of your EH: Who would you say, determines the Table 4 Summary of observed modulations for participants 1–5 (P1–P5) research, your proposals? direction of the research? Modulation Example P2: Hmm, well… [thinks] […] Eventually the P2: The direction of the research? […] Difficult project leader [Name], has to approve of question. I think the team does. The team P1 Decourse. facto I come Business departments influence P1’s choice to present scientific research[…] results at a up with a proposal, and I can consists of a group of scientists. I think conference like it, the team may like it, but if [project it’s a joint effort. [Post-interview P2, 12 March leader] says:P1 ‘‘Well, I don’t like it’’, well,business 2010] Reflexive realises that there are then strategic considerations related to what P1 wants to ha–ha, yes… say at a conference P3 EH: Are thereDifferent specific societal goals EH: What are the societal linked to your Deliberate arguments are linked neededto to convince management to speakgoals at conferences. Not your research?scientific or moral arguments, but socio-economic research? arguments that relate to business P3: I’m not surestrategy if sustainability is one of them. P3: That we’re making a sustainable product.
• Modulations on the Midstream P2
P4
P3
De[thinks] facto I think Not so, only is tothan be carried out. There are yesthe project leader influences what Moreresearch sustainable the chemical [product] more influencing factors EH: Looking at the possible social or societal EH: What are the societal goals of the project? Reflexive only can technological researchadecisions. It’s according also about to who goals in thisNot project, you name reasons a few influence P4: Making product that, me, is are presented examples? discusses the options, and how arguments green. So, a reduction in the problems of waste Deliberate P2 is looked for more convincing arguments to convince team to use certain P4: An example showing that the product we disposal, but alsothe a reduction in aCO2 research method in the future make, is ‘green’. By coincidence I am emissions. So, an improved LCA when part of theisproject. In this existing product Deinvolved facto in that Sustainability recognised to influencecompared research to decisions project we are doing a Life Cycle Analysis Reflexive Not only research is influenced, sustainability also plays an important role in Delft [LCA], comparing various process options,Logeion – Science Meets Practice University of corporate business strategies. It is important for customers to be able to compare Technology with the goal to calculate and work towards a different products based on how sustainable these product are Challenge processthe asfuture green as possible
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Casus 1 - Uitkomsten (2) 17 November 2013
• Stroomlijnen van internationale samenwerkingen • Verwachtingspatronen • ‘Framing’ • ‘Verplaatsen’ in andere partij • Iets vragen om gedaan te krijgen, of hulp bieden daarbij? • Bedrijfsbelangen naast innovatiebelangen
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Casus 2 – 17 November 2013
• Vraag: Effect Innovatie Assessment tool + MidMod • Casus • 10 individuele onderzoekers, kleinere projecten, ± 50 k€ • Contractonderzoeksbureau
• Kwantitatief onderzoek • Wat is ‘succes’? • Meting projectkwaliteit na 0, 6, 12 weken • Score op ‘Key Performance Indicators’ (KPIs)
• Kwalitatief onderzoek • Interviews Delft University of Technology
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Casus 2 - Uitkomsten (1) 17 November 2013
• KPIs • Communicatie en samenwerking • Maatschappelijke relevantie • Resources • Strategische waarde project voor klant • Klantkarakteristieken • Skills • R&D cultuur • Technische projectkwaliteit
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Casus 2 - Gebruik tool door Coach 17 November 2013
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Casus 2 - Uitkomsten (2) S.M. Flipse et al. / Technological Forecasting & Social Change xxx (2013) xxx–xxx
• KPI scores
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MM-group scores
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C-group scores
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Casus 2 - Uitkomsten (2) - Samenwerken 17 November 2013
• Stroomlijnen van internationale samenwerkingen • Verwachtingspatronen / inlevingsvermogen (wederom) • Buiten de ‘wetenschappelijke box’ • Wat is ‘normaal’? à interculturele verschillen
Delft University of Technology
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Conclusies 17 November 2013
• Leerpunten voor communicatiecoaching in wetenschap • Communicatieniveaus • Coach / deelnemer • Deelnemer / organisatie(s)
• Tools ter ondersteuning • Midstream Modulation – Protocol • Innovatie Assessment tools – Snel inzicht in praktijksituatie
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17 November 2013
End
Questions
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