ANALYSIS QFD PADA PERUSAHAAN PRODUSEN KAMERA
K E L O M P O K S O YA: AHMAD
MUKTI ALMANSUR
P056131942.46E
B ATA R A M A N U R U N G
P056132022.46E
I K A N O V I I N D R I YAT I
P056132062.46E
INDANA SARAMITA RACHMAN
P056132072.46E
SALI SUBAKTI
P056132192.46E
TRI WULANDARI
P056132252.46E
Beberapa Produsen Kamera
Struktur Kamera
Tahapan Quality Function Deployment Identifikasi keinginan konsumen Identifikasi bagaimana barang/jasa akan memuaskan konsumen Mengubungkan keinginan konsumen dengan produk/atribut teknis Identifikasi hubungan antara pesaing Mengembangkan peringkat kepentingan Evaluasi produk competitor Membandingkan performansi dari attribut teknis/trade off
QFD House of Quality
What the customer wants
Target values
Technical evaluation
Interrelationships How to satisfy customer wants
Relationship matrix
Competitive assessment
Customer importance ratings
Weighted rating
House of Quality Example Your team has been charged with designing a new camera for Great Cameras, Inc. The first action is to construct a House of Quality
House of Quality Example
Interrelationships
What the Customer Wants
Technical Attributes and Evaluation
What the customer wants
Lightweight Easy to use Reliable Easy to hold steady Color correction
Relationship Matrix
Customer importance rating (5 = highest)
3 4 5 2 1
Analysis of Competitors
How to Satisfy Customer Wants
House of Quality Example
Interrelationships
Relationship Matrix
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Technical Attributes and Evaluation
Aluminum components
Low electricity requirements
What the Customer Wants
Analysis of Competitors
How to Satisfy Customer Wants
How to Satisfy Customer Wants
House of Quality Example
Interrelationships
What the Customer Wants
High relationship Medium relationship Low relationship Lightweight Easy to use Reliable Easy to hold steady Color corrections
3 4 5 2 1
Relationship matrix
Relationship Matrix
Technical Attributes and Evaluation
Analysis of Competitors
How to Satisfy Customer Wants
House of Quality Example
Interrelationships
What the Customer Wants
Relationship Matrix
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Relationships between the things we can do
Low electricity requirements
Technical Attributes and Evaluation
Analysis of Competitors
How to Satisfy Customer Wants
House of Quality Example
Interrelationships
What the Customer Wants
Relationship Matrix
Technical Attributes and Evaluation
Lightweight Easy to use Reliable Easy to hold steady Color corrections
Our importance ratings Weighted rating
3 4 5 2 1
22
9
27 27
32
25
Analysis of Competitors
How to Satisfy Customer Wants
Interrelationships
House of Quality Example Technical Attributes and Evaluation
How well do competing products meet customer wants Lightweight Easy to use Reliable Easy to hold steady Color corrections Our importance ratings
3 4 5 2 1 22
5
Company B
Relationship Matrix
Company A
What the Customer Wants
Analysis of Competitors
How to Satisfy Customer Wants
G G F G P
P P G P P
Interrelationships
House of Quality Example
2 circuits
2’ to ∞
75%
Target values (Technical attributes)
0.5 A
Technical Attributes and Evaluation
Panel ranking
Relationship Matrix
Failure 1 per 10,000
What the Customer Wants
Analysis of Competitors
How to Satisfy Customer Wants
Company A 0.7 60% yes 1
ok G
Technical evaluation Company B 0.6 50% yes 2 Us 0.5 75% yes 2
ok F ok G
Company B
Company A
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Lightweight
3
G P
Easy to use
4
G P
Reliable
5
F G
Easy to hold steady 2
G P
Color correction
P
1
Panel ranking
Failure 1 per 10,000
2’ to ∞
75%
Target values (Technical attributes)
2 circuits
Our importance ratings 22 9 27 27 32 25
0.5 A
Completed House of Quality
Low electricity requirements
House of Quality Example
Company A
0.7 60% yes
1
ok
G
Technical Company B evaluation
0.6 50% yes
2
ok
F
0.5 75% yes
2
ok
G
Us
P
House of Quality Sequence Deploying resources through the organization in response to customer requirements Quality plan
Customer requirements
House 1
House 2
House 3
Production process
Design characteristics
Design characteristics
Specific components
Specific components
Production process
House 4
Figure 5.4
THANKS
