amsterdam marketing media rates 2014

amsterdam marketing media rates 2014

© Amsterdam Marketing Subject to change

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SOURCES OF READERSHIP & AUDIENCE DEMOGRAPHICS Uitkrant: Uitkrant Research Report 2011 - name and address information data analysis and survey (internal research) Amsterdamsuitburo.nl: Visitor Research AUB.nl 2008 - qualitative research and survey (Anna Elffers) Uitmail: Uitmail Research Report 2011 - name and address details analysis and survey (internal research) Iamsterdam.com: Portal Research 2010 - survey (ATCB) Lastminuteticketshop.nl: LMTS 2013 Research Report - survey (internal research) Uitmarkt: Uitmarkt Visitors Survey 2011 - survey (DESAN) Uitgids: Uitgids Research Report 2008 - survey (Anna Elffers) / Data analysis of name & address information 2010 (internal research)

AMSTERDAM MARKETING Amsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area, active in the fields of promotion, information, research and services. Our ambition is to put this region on the map as one of the five most attractive metropolitan areas in Europe for its residents, visitors, businesses and influential groups. Under the motto ‘I amsterdam’, we present the region as a dynamic place to live and work, an attractive travel destination and a test market for innovation. We strongly believe that we are more than the sum of our parts. For you, the advertiser, this creates an unprecedented network of communication resources to reach different target audiences – nationally and internationally – as effectively as possible. Target audiences Our advertising opportunities are substantial and diverse. To present them as clearly as possible, we have clustered the various means by target audience: residents, visitors from the Netherlands, international visitors and business-to-business. As an example, many cultural institutions specifically target the local residents and visitors from within the Netherlands, such as with the Uitkrant or its associated cultural website. Larger institutions and museums can also reach out to international visitors through the new English-language city magazine A-mag. Businesses working in the tourism sector can also easily reach their target audience via the substantial iamsterdam.com website or, for instance, by narrowcasting to designated visitor profiles in the city’s tourist offices and ticket shops. Additionally, to communicate to the right organisations in the travel industry and conference market there are specific newsletters available. Consultancy We are delighted to present all of the advertising opportunities that our new city marketing organisation has to offer within this brochure. We hope you will take inspiration from these materials and contact our staff about the requirements of your publicity campaigns. They will gladly guide you through the use of our promotional tools and can also work with your specifications to create a custom solution that fits your company perfectly. Contact Relations T - 020-702 6180 E - [email protected]

Material delivery addresses [email protected] (print) [email protected] (online) [email protected] (other)

FEB14

target group residents / visitors from the netherlands overview

TARGET GROUP krant

DE WERELD VAN WANDERS

HET STEDELIJK EERT MISTER DUTCH DESIGN THE NEXT BIG THING: BOERENKOOL HONDERDVIJFTIG JAAR HEERLIJK HELDER…

jaargang 48 #05

UITKRANT P. 8 Amsterdam’s dedicated cultural magazine circulation 55,000 10 issues per year

AMSTERDAMSUITBURO.NL P. 9 The online cultural agenda for Amsterdam page views: 250,000 per month visits: 50,000 per month unique visitors: 35,000 per month

UITMAIL P. 10 Customised digital newsletter with tips and special offers subscribers: 32,000 frequency: weekly

MOBILE APPLICATIONS P. 15 Always be up to date everywhere you go via 3 mobile applications m.aub.nl Uit-app (Android, iPhone) I amsterdam app

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LASTMINUTETICKETSHOP.NL P. 11 A daily offer of tickets with a 50% discount page views: 100,000 per month

programma 30, 31 aug & 1 sept 2013

talent groeit museumplein, leidseplein

UITMARKT P. 12 The nationwide opening of the cultural season programme circulation: 90,000 website page views: 1,500,000 frequency: annually (August)

UITGIDS P. 13 The largest catalogue and guide for cultural offerings circulation: 50,000 frequency: annually (May)

OUTDOOR P. 14 Poster on the B-side of the outdoor MUPI displays in Amsterdam

target group residents / visitors from the netherlands overview

RESIDENTS / VISITORS FROM THE NETHERLANDS

NARROWCASTING IN THE TRAM AND METRO P. 16 Advertising in public transport and at the Amsterdam Central metro station reach: 3,260,547 campaigns every 2 weeks

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target group international visitors overview

TARGET GROUP INTERNATIONAL VISITORS Generated by PDFKit.NET Evaluation

Admire the art of diamondpolishing in Amsterdam Every year Amsterdam welcomes over one million visitors who are particularly interested in the fascinating diamond craftsmanship. The Gassan Group is the combination of the leading diamond-polishing factories in Amsterdam.

AMSTERDAM MAGAZINE

Gassan Diamonds, is located in a beautiful restored originally steam driven diamond factory and was built in 1879. In 2013 more than 400.000 visitors had a tour through the magnificent diamond factory and in 2013 Gassan has been declared Best Family Business in the Netherlands by the Family Enterprise Foundation in partnership with KPMG.

SIGHTS & SOUNDS ART & FASHION DANCING & DINING COMPLETE LISTINGS MAR & APR 2014

The company still concentrates primarily on diamond cutting, wholesaling and retailing in set diamonds, loose polished diamonds, gold jewelry and watches. Gassan Diamonds has a unique position within the diamond industry by introducing a new cut, the Gassan 121. Another patented brand of Gassan is Choices by DL, a revolutionary brand that allows to vary and customize your jewelry daily. Gassan Diamonds offers free guided tours in 27 languages, a own mooring site, coffeeshop and a beautiful boutique with a large collection fashion jewelry and brilliant souvenirs. Gassan Dam Square is located in the heart of Amsterdam and as the largest jewelry store in Holland they sell an elaborate selection of loose polished diamonds and gold jewelry and watch brands such as Rolex, Cartier, Omega, Chopard, Breguet, Audemars Piquet and many others. A highly trained staff provides customers with personal and expert advice to ensure that the customer can make the perfect choice. Besides highly sales staff also by Rolex educated watchmakers are available.

Amsterdam Amsterdam

In 1967 Gassan Schiphol B.V. started the first Diamond counter at Schiphol Airport. Nowadays this company has thirteen selling locations at the Airside and one at Landside. Gassan is one of the largest concessionaires of the Schiphol Group.

in collaboration with Amsterdam Marketing in samenwerking met Amsterdam Marketing

FLOWER POWER

2013 is een magisch jaar voor Amsterdam! De grachten bestaan 400 jaar, en er zijn nog vele andere mijlpalen en jubilea die in 2013 in de stad bereikt en gevierd zullen worden. Zo opende het Rijksmuseum na jaren van renovatie zijn deuren, vieren Het Concertgebouw én het Koninklijk Concertgebouworkest hun 125-jarig jubileum en bestaat het Van Gogh Museum 40 jaar. Ook viert Artis zijn 175ste verjaardag, bestaat Felix Meritis 225 jaar, het Frans Hals Museum in Haarlem 100 jaar, en worden de eeuwenoude handelsbetrekkingen met Rusland herdacht. Deze bijzondere mijlpalen en jubilea vormen de basis voor een jaar lang feest en speciale evenementen. Geen wonder dat Lonely Planet Amsterdam heeft uitgeroepen als een van de beste steden om te bezoeken in 2013, en CNN de stad heeft aangewezen als een van de 10 "hottest destinations" voor 2013: Amsterdam is een echte "must-visit"! Aanbevelingen Evenementen

THE OPENING OF THE KEUKENHOF, THE WORLD’S LARGEST FLOWER SHOW, IS TESTIMONY TO HOLLAND’S BLOOMING FLOWER CULTURE.

Craftsmanship for over 60 years Gassan Diamonds HQ | Nwe. Uilenburgerstraat 173 - 175 | 1011 LN Amsterdam | P: +31 (0)20 622 5333 Gassan Dam Square | Rokin 1-5 (Dam) | 1012 KK Amsterdam | P: +31 (0)20 624 5787 Gassan Schiphol | Dep. Lounges 1,2,3,4 & Arrivalhall 3 | Schiphol Airport | P: +31 (0)20 405 9951

www.gassan.com Amsterdam Marketing A-Mag mrtapril Back cover.indd 1

31-1-2014 13:01:09

Click here to unlock PDFKit.NET

A-MAG P. 18 The English-language City Magazine for the Amsterdam Metropolitan Area circulation 35,000 6 issues per year

Your Map

m

of Amsterda

sport - Street

ts - Public Tran

Museums & Sigh

17-06-11 14:40 dd 1

CITYMAP9.in

NARROWCASTING VVV TOURIST OFFICES P. 19 In-store narrowcasting network in VVV tourist offices reach: 1.3 million

CITY MAP P. 21 Maps with an overview of city attractions and public transport routes circulation: 150,000 per year Also available in Chinese, servicing the travel industry

Index

International Documentary ... In november verandert Amsterdam ieder jaar in een waar paradijs voor liefheb...

Fietsen in Amsterdam Er is bijna geen stad ter wereld waar zoveel gefietst wordt als in Amsterdam. Zo'n veertig procent van alle verplaatsingen in ...

PAN Amsterdam PAN Amsterdam is een eigentijdse kunstbeurs die staat voor verrassing, varie...

Genieten op het water Of je de stad nu voor het eerst bezoekt of juist een vaste gast bent: vanaf het water blijft Amsterdam iets magisch hebben. Ee...

Amsterdam Light Festival Het Amsterdam Light Festival doet Amsterdam letterlijk oplichten. Het cultur...

City Sightseeing Amsterdam Hop ... Opvallende bussen en vriendelijke gidsen geven een rondleiding door stad waarbij men langs de mooiste locaties en attracties k...

Kazimir Malevich en de Rus... Het Stedelijk Museum in Amsterdam presenteert een grote overzichtstentoonste...

Amsterdam te voet verkennen De beste manieren om Amsterdam te verkennen is, naast de fiets, al wandelend. De stad is erg compact gebouwd en alle belangrij...

Nationale Tulpendag In Amsterdam wordt in januari de Nationale Tulpendag de officiële aftrap geg...

Vol 2 NO 2 €2.95

IAMSTERDAM.COM P. 17 The multilingual internet portal for the Amsterdam Metropolitan Area page views: 2,500,000 per month

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Inc free ludes gu Flow ide to er Amst s of erda m

The Amsterdam Dungeon The Amsterdam Dungeon brengt 500 jaar duistere geschiedenis in 11 shows met ...

Bijgewerkt donderdag 21 november 2013

ARRIVAL GUIDES P. 20 Downloadable digital travel guide, delivered when booking travel tickets reach: 210,000 visitors

msterdam

nr 3 2013

TRAVEL TRADE MANUAL

Amsterdam in business

The creativity network Doing business at Amsterdam Dance Event ID&T founder Duncan Stutterheim

THE NEW RIJKSMUSEUM

ANNE - THE ORIGINAL DIARIES ON STAGE FOR THE FIRST TIME AMSTERDAM 2015: CREATIVE, DETERMINED AND OPEN-MINDED

AMS MAGAZINE P. 22 Amsterdam presents itself as the ideal business location circulation: 10,000 2 issues per year

TRADE FAIRS P. 23 Amsterdam Marketing represents the Amsterdam Metropolitan Area at various international trade fairs

TRAVEL TRADE NEWSLETTERS P. 24 Online newsletters to inform the international travel industry reach: 48,000 addresses 8 editions per year

TRAVEL TRADE MANUAL P. 25 News and information guide for the international travel industry languages: German, English, Russian, Chinese circulation: determined per market

target group business-to-business overview

AMS

TARGET GROUP BUSINESS-TO-BUSINESS

Amsterdam MICEdition Tenth edition

Number 2

Winter 2013

Meeting potential

INDUSTRY

UPDATE 2

3 HISTORIC

HIGHLIGHTS

4 INNOVATIVE

INDUSTRY

LEADERS

5

UNIQUE LOCATIONS

6 PARTNER Playing host to more than 600 international conferences every year, Amsterdam’s diverse venues, developed infrastructure, excellent transportation links and entrepreneurial vision make it a top-ten international conference city. Read on to find out why.

AMSTERDAM MICEDITION & ONLINE NEWSLETTER P. 26 News about the Amsterdam Meetings & Convention market circulation: 5,000 online: 35,000 subscribers

RESEARCH AND CONSULTANCY P. 27 The added value of research for your organisation The Amsterdam Marketing research department provides tailor-made research and consultancy solutions

PROGRAMMES

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7

FEB14

The leading cultural magazine for Amsterdammers and visitors from the Netherlands. • News about the city, reports from the cultural scene, interviews with famous Amsterdammers, shopping, restaurant reviews and the city’s only complete cultural agenda with more than 1,600 individual concert, festival, exhibition and event listings each month • Highest spontaneous brand awareness of cultural media in Amsterdam • In addition to art and culture, readers are extremely interested in city breaks, (art house) films, literature, travel, design, sports, nightlife, restaurants and shopping in Amsterdam

krant

Circulation and readership Frequency 10 x per year Total circulation 55,000 Subscriptions 5,500

DE WERELD VAN WANDERS

HET STEDELIJK EERT MISTER DUTCH DESIGN THE NEXT BIG THING: BOERENKOOL HONDERDVIJFTIG JAAR HEERLIJK HELDER…

jaargang 48 #05

interview

krant KRANT

1/4 pag

nov 2013

18 21 22

mei 2013

18

1/4 pag

24 26 28

VERMAAK

Theater, dans en muziek; Afrovibes Festival brengt nieuwe talenten en gevestigde kunstenaars uit Zuidelijk Afrika naar Nederland om ons tijdens de kille herfst op te warmen met Afrikaanse 'vibes'.

‘YOU WONT'T FIND ME IN A ROMANTIC COMEDY. PEOPLE DON'T COME TO TALK TO ME ABOUT THOSE SCRIPTS, BECAUSE THEY PROBABLY THINK I'M THIS DARK, TWISTED, MISERABLE PERSON.’

MC Theater en Bijlmer Parktheater 14 t/m 17 november

Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre

‘Ik maak Stand-up history’

8 dec zondag

Klassieke muziek Bethaniënklooster > Trio Scordatura olv Fie Schouten basklarinet [15:00] €14,- t/m 17,50 Buiksloterkerk > Karsu Dönmez piano [15:30] €17,50 Amsterdamse van Turkse afkomst. Concertgebouw Grote Zaal > Groot Omroepkoor olv Gijs Leenaars mmv Leo van Doeselaar orgel. Poulenc, Dupré, Martin [11:00] €10,- t/m 25,Concertgebouw Grote Zaal > Nederlands Philharmonisch Orkest olv Christoph Poppen [14:15] Zie vr 6 dec. Concertgebouw Kleine Zaal > Daniel Kwartet. Mozart, Sjostakovitsj, Brahms [14:15] €40,Concertgebouw Grote Zaal > Aldo Ciccolini piano. Brahms, Grieg, Borodin, CastelnuovoTedesco [20:15] €33,50 t/m 49,50 Eben Haëzer > Salonorkest Charmaine olv Wim Klaver [15:00] €5,- t/m 7,50 Licht klassieke werken, musicalsongs en Nederlands repertoire.

krant KRANT

Adressen van de locaties > zie pagina 70

AGENDA

De Engelse Kerk > Franz Liszt Kamerkoor olv Eric Jan Joosse mmv Ireen van Bijnen sopraan; Henny Heikens orgel. Hassler, Strategier, Mendelssohn [15:15] €7,50 t/m 15,- Adventsconcert . Funenpark 125 > Martijn en Stefan Blaak piano [15:00] €12,Museum Geelvinck Hinlopen Huis > Anna Azernikova sopraan; Basia Shulman piano. Varlamov, Goeriljov, Sjostakovitsj, Glinka, Dargomyzjski, Tsjajkovski, Rachmaninov, Skrjabin [16:45] €18,advertentie

[21:00] €9,- t/m 16,- Muzikale bloedband met twee neven uit Cuba. Diner vanaf 19.00 uur. OCCII > Howie Reeve, Eric Boros, Tpok [20:30] €6,- Avant-pop, folk, post-punk uit Glasgow. Posthoornkerk > Koor Puur Mokum [14:15] €5,Het Amsterdamse lied. De Roode Bioscoop > Roode Zondag [16:00] €16,- Met Benjamin Herman Trio. › ook zo 15, zo 22, zo 29 dec., zo 19 jan. Ziggo Dome > Placebo [20:00] €36,- t/m 45,- Rockband uit Engeland. Met voorprogramma.

DA large

Muziekgebouw aan ‘t IJ Kleine Zaal > Ensemble SCALA [11:00] €10,- t/m 16,Muziekgebouw aan ‘t IJ Grote Zaal > Symfonieorkest De Philharmonie olv Daan Admiraal . Vaughan Williams, Walton, Elgar [15:00] €17,- t/m 21,NRC Restaurant Café > Studenten van het Conservatorium van Amsterdam [12:00] gratis Met Victoria Davies harp; Elena Vyaznikova fluit. › ook zo 22 dec. Pianola Museum > Koffieconcert [12:00] €8,- Muziek op pianolarollen. › ook wo 25 dec. Pianola Museum > Carlos Guerrero Bullejos piano; Eduard Marcet viool. Bach, Beethoven, Brahms, Ravel [17:00] €15,Westerkerk > KCOV Excelsior, Holland Symfonie Orkest olv Wim van Herk mmv vocale solisten. Bach-Weihnachts-Oratorium [15:00] €29,Pop, jazz, wereldmuziek Bethaniënklooster > Lazy Sunday Afternoon [17:00] Zie zo 1 dec. Met Simone Gubiotti gitaar. Koninklijk Theater Carre > Mathilde Santing & Frank Boeijen [20:00] €18,- t/m 32,CBK Amsterdam > Studenten van Conservatorium Amsterdam [11:30] €8,50 Met Laura Polence zang; Breno Viricimo gitaar. Heineken Music Hall > Will.i.am [20:00] €39,De Kleine Komedie > Claw Boys Claw [20:15] €10,- t/m 21,75 Rockband uit Amsterdam. Melkweg The Max > Game [20:00] €32,- Gepassioneerde punchlines en krachtige raps. North Sea Jazz Club > Kofferbak [16:00] gratis Live jazz, gesproken woord, poëzie, stand-up comedy e.d. Winter edition. North Sea Jazz Club > Ramón Valle, Orlando ‘Maraca’ Valle

T

Toneel, muziektheater Bellevue Paloni Zaal > Berg& Bos ‘Drive-in’ [12:30] Zie di 3 dec. Bellevue Grote Zaal > ‘Wreed en teder’ [15:00] Zie do 5 dec. Comedy Theater in de Nes > ‘Love songs for sale’. Muziek Noel Coward, Leonard Cohen, Benny Andersson en Bjorn Ulvaeus e.a. Met Pieternel Brummelkamp mezzosopraan; Peter Rombouts countertenor [15:00] €17,50 › premiere, ook zo 15 dec. DeLaMar Theater > Het Toneel Speelt ‘Familie’ [15:00] Zie za 7 dec. Meervaart Rode Zaal > ‘Sonneveld’. Regie Eddy Habbema. Met Tony Neef, Mariska van Kolck, Jan Elbertse e.a. [20:15] €34,50 t/m 39,50 Voorstelling over Wim Sonneveld. Theater De Omval > ‘Who’s afraid of George and Mildred?’. Met Raymonde de Kuyper, George van Houts [20:30] €18,50 Huwelijkscomedy geïnspireerd op de tv-serie ‘George and Mildred’. Ostadetheater > De Helling ‘Bij gebrek aan pijn’ [14:30] Zie do 5 dec. Ostadetheater > Studio Minailo/ Feikes Huis ‘Rothko Chapel’ [14:30] Zie do 5 Paleis van de Weemoed > Paleis Gastronomie Musique [17:30] Zie zo 1 dec. Het Perron > Max Douw’[15:00] €10,- Douw speelt piano, zingt, schrijft, componeert en acteert. Polanentheater > Theatersportvereniging Amsterdam [14:00] Zie zo 1 dec. Cabaret Betty Asfalt Complex > Margreet Dolman brengt warmte en dominee Gremdaat wijst de weg [15:00] Zie vr 6 dec.

Musical, show, circus DeLaMar Theater > ‘Hij gelooft in mij’ [14:00] Zie zo 1 dec. Lezingen Klein Bellevue > Fluisterende olifanten [16:30] €9,50 t/m 11,Talkshow. Presentatie Theodor Holman, Gijs Groenteman. › ook zo 12 jan. Paradiso > Beurs van kleine uitgevers [13:00-17.00] €3,Ruim 100 kleine uitgevers presenteren hun titels. Divers De Dageraad > Rondleiding Piet Kramer en de Amsterdamse School [14:00] Zie zo 1 dec. Muziekgebouw aan ‘t IJ > Rondleiding met brunch [13:30] €19,50 › ook zo 12 jan. Scheepvaarthuis > Excursie in het Scheepvaarthuis [11:00] Zie zo 1 dec. Jeugd Boom Chicago > Bring your kids to Boom Chicago! [15:00] €5,t/m 35,- Engelstalige voorstelling voor kinderen. EYE Filmmuseum > De superheld Zie za 7 dec. Van Gogh Museum > Kinderworkshop [15:00] Zie zo 1 dec. Poppentheater Koos Kneus > ‘Haas en Konijn gaan vliegen!’ 2-4 jaar [10:30] €7,- Haas is helemaal in de wolken: Hij kan vliegen als een helikopter. › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan. Poppentheater Koos Kneus > ‘Thuis bij Mol en Muis’ 2-4 jaar [12:00] €7,- Muis gaat op bezoek bij buurvrouw Mol. Het is er aardedonker en ze spreken elkaars taal niet! › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan. Poppentheater Koos Kneus > ‘De rode en de blauwe tovenaar’ 4-8 jaar [14:00] €7,- Twee tovenaars spannen samen om een boze heks een lesje te leren. › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan. Poppentheater Koos Kneus > ‘Opa Warrowitz en de kangoeroe’ 4-8 jaar [15:30] €7,- Opa is haaientemmer. Ook kan hij verdwijnen in de buidel van een kangoeroe. › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan. Podium Mozaïek > TG Arthur ‘Wolfje’ Vanaf 6 jaar [14:00] €8,- t/m 12,- Wolfje moet zich bewijzen tegenover zijn familie: hij moet Roodkapje opeten. Muziekgebouw > KlankSpeeltuin [15:00] Zie zo 1 dec. Buurtcentrum Oosterpark > De Mammies ‘Liesje, Kleine Veer en het indianen opperhoofd’ 2-8 jaar [11:30] €8,- Liesje wil indiaantje spelen, maar oma heeft kiespijn. Liesje wordt medicijnvrouw. › ook zo 15, zo 22 dec. Kindertheater De Toverknol > Later als ik groot ben [10:30, 12:15 en 14:00] Zie za 7 dec. Tropenmuseum Junior > MixMax Brasil [11:00, 13:00 en 14:30] Zie zo 1 dec.

9 dec maandag

Klassieke muziek Concertgebouw Grote Zaal > Boedapest Festival Orkest olv Iván Fischer. Mahler-Symfonie nr. 9 [20:15] €39,- t/m 102,Concertgebouw Kleine Zaal > Trio Wanderer. Tsjaikovski, Beethoven, Turina [20:15] €31,50 t/m 50,- › ook wo 11 dec. Conservatorium van Amsterdam Sweelinck Zaal > Studenten van het Conservatorium van Amsterdam [19:30] gratis Haydn, Mozart. › ook di 10 dec., zo 19 jan. Pop, jazz, wereldmuziek Bimhuis > Konrad Koselleck Big Band [20:30] €16,- Mix van cabaret, musical, jazz, pop, rock, funk, latin en zelfs klassiek. Conservatorium van Amsterdam Amsterdam > Jazzconcert [17:00] Zie ma 2 dec. Met o.a. A tune a week olv Yuri Honing, Monkgroep olv Jasper Blom, basgitaargroep olv De Marez Oyens. MuzyQ > Studenten van het Conservatorium van Amsterdam - You’ve got style! [19:30] gratis Studenten maken nieuwe songs en bestuderen de meesterwerken van het genre. › ook di 10 dec. Paradiso Kleine Zaal > Xenia Rubinos [22:00] €8,- Vrolijke indiepop. De Roode Bioscoop > Blauwe Maandag [20:30] Zie ma 2 dec. Met Lonny Ziblat; Kleinkram. Cabaret Boom Chicago > De Grote Interadvertentie

DA 10 - 13 dec

small LANGE DAGREIS NAAR DE NACHT

toneelgroepamsterdam.nl net Show [18:30] €12,50 Boris en Patrick geven informatie over de nieuwtjes van de maand. De Kleine Komedie > Yora Rienstra ‘We maken er wat van’ [20:15] €9,- t/m 18,- Met haar mimiek en liedjes danst Yora volledig uit de maat. Musical, show, circus DeLaMar Theater Mary Dresselhuys zaal > ‘Vijftig tinten .. de parodie’. Regie Jasper Verheugd. Met Birgit Schuurman, Han Oldigs, Brigitte Heitzer e.a. [20:30] €19,50 t/m 34,50 Parodie op E.L. James. › t/m vr 13 dec. Lezingen De Balie > Goudader Natuur: De maakbare natuur. Presentatie Teun van der Keuken [16:00] Debat over het creëren en bouwen van natuur.

Kaartverkoop bij Ticketshop of LMTS op het Leidseplein. 7 dagen per week 10-17 uur. Niet voor alle voorstellingen, bel eerst 702 60 00 of kijk op amsterdamsuitburo.nl Divers de Brakke Grond > ToGather MaandagWerkdag [18:00] Zie ma 2 dec. de Brakke Grond > ArtFest [20:30] €10,- Kunstgesprekken zonder bewijsdrang. Jeugd Jeugdtheater De Krakeling > ISH ‘The gate’ Vanaf 12 jaar [19:30] €11,- t/m 14,- Dansvoorstelling over vriendschap, jaloezie, verraad en afgunst in de taal van hiphop. › t/m do 12 dec.

10 dec dinsdag

Klassieke muziek Concertgebouw Grote Zaal > Concertgebouw Classics - Kersteditie [20:30] €28,- t/m 95,Met Nederlands Philharmonisch Orkest olv Clemens Schuldt. Lehár, Tsjaikovski, Strauss jr., Korngold en kerstliederen. Conservatorium van Amsterdam > Studenten van het Conservatorium van Amsterdam [19:30] Zie ma 9 dec. Muziekgebouw aan ‘t IJ Grote Zaal > Toonkunstkoor Amsterdam, Leden van het Koninklijk Conservatorium olv Boudewijn Jansen. Moessorgski, Rachmaninov, Stravinsky [20:15] €27,Het Muziektheater Foyer > Lunchconcert: Melissa Ussery viol; Ernst Munneke piano. Brahms [12:30] gratis Het Muziektheater > De Nederlandse Opera ‘De speler’ [20:00] Zie za 7 dec. Pop, jazz, wereldmuziek Bethaniënklooster > Amsterdam Vocal Night [21:00] Zie di 3 dec. Bimhuis > Workshop & sessie [20:00] Zie di 3 dec. Conservatorium van Amsterdam Amsterdam > Jazzconcert [17:00] Zie ma 2 dec. Met o.a. Tuesday Big Band olv Johan Plomp en Latin-crossovergroep olv Bart Fermie. De Kleine Komedie > The Kik & Gasten - De Veelste Grote Nederbiet Show [20:15] €9,50 t/m 19,Met nieuwe bekende talenten en helden van toen. › ook wo 11 dec. MuzyQ > Studenten van het Conservatorium van Amsterdam [19:30] Zie ma 9 dec. Paradiso Kleine Zaal > Dum Dum Girls [20:00] €11,Paradiso Grote Zaal > Luciano & Cocoa Tea [20:30] €25,Rootsreggae. Ziggo Dome > Van Morrison [20:00] €45,- t/m 85,Voorprgramma Daniël Lohues Toneel, muziektheater Theater Bellevue Paloni Zaal > Berg&Bos ‘Drive-in’ [12:30] Zie di 3 dec. Theater Bellevue Grote Zaal > mugmetdegoudentand, De Koe ‘Vermogen’ van en met Willem de Wolf, Lineke Rijxman [20:30] €16,- t/m 18,50 Twee personen: status is kwetsbaar, lichaam vervalt, kinderloosheid is blijvend en de razernij laat zich niet meer wegstoppen. › t/m zo 15 dec., vr 17 t/m zo 19 jan. Compagnietheater > De Queeste

‘De city’ van Martin Crimp. Regie Marijke de Kerf. Met Naomi Velissariou, Ward Kerremans, AnneCharlotte Bisoux [20:30] €15,Drie mensen proberen grip te krijgen op de wereld waarin ze leven. › ook wo 11 dec. Frascati 1 > Toneelgroep Amsterdam ‘Bloedbruiloft’ [20:30] Zie zo 1 dec. Meervaart Rode Zaal > ‘Liefde half om half’ van Alan Ayckbourn. Regie Job Gosschalk. Met Henriëtte Tol, Rick Engelkes, Kees Boot e.a. [20:15] €20,- t/m 25,Relatiekomedie over liefde en overspel. Met gratis inleiding 3 kwartier voor aanvang. Reserveren niet nodig, op tijd aanmelden bij de garderobe. Stadsschouwburg > De Warme Winkel ‘Achterkant’. Met Vincent Rietveld, Ward Weemhoff [19:30] Als Toneelgroep Amsterdam ‘Lange dagreis naar de nacht’ speelt, staat De Warme Winkel in dezelfde zaal, op dezelfde tijd, met dezelfde whiskey en dezelfde O’Neill, maar met een andere voorstelling. Bel tel. 06-453 592 84. Let op: Dit kan pas vanaf 2 december. › t/m do 12 dec. Stadsschouwburg Grote Zaal > Toneelgroep Amsterdam ‘Lange dagreis naar de nacht’ van Eugene O’Neill. Regie Ivo van Hove. Met Roeland Fernhout, Marieke Heebink, Ramsey Nasr, Gijs Scholten van Aschat [20:00] €10,- t/m 35,50 Eén dag uit het leven van de familie Tyrone in hun strandhuis in Connecticut. › t/m vr 13 dec. Cabaret Klein Bellevue > Bies [20:30] €13,50 t/m 15,- Try-out podium. Met Wouter Monden, Claar van der Does, Ibo Bakker. Presentatie Mylou Frencken. › ook di 14 jan. Betty Asfalt Complex > Margreet Dolman brengt warmte en dominee Gremdaat wijst de weg [20:30] Zie vr 6 dec. Boom Chicago > Christmas Bonus [20:30] €25,50 De mooie en frustrerende kanten van het kerstseizoen op de hak genomen. › ook do 12 t/m za 14, di 17 t/m vr 20, zo 22, wo 25 t/m vr 27, zo 29, ma 30 dec. Griffioen > Bende van Beuving ‘Klap van de korenmolen’ [20:30] €14,- Cabaretesk muziektheater van Ernest Beuving en band mmv Griffioen Popkoor. Schouwburg Amstelveen Grote Zaal > Erik van Muiswinkel ‘Schettino!’mmv Omnibuzz [20:00] €22,50 Voorstelling vol scherpe vragen. Musical, show, circus DeLaMar Theater > ‘Hij gelooft in mij’ [20:00] Zie zo 1 dec. DeLaMar Theater > ‘Vijftig tinten .. de parodie’ [20:30] Zie ma 9 dec. Lezingen Plein van Siena > De mystiek van Marguerite Porete. Mmv Dorry de Beijer [19:30 en 21:30] €9,- Porete werd in 1310 veroordeeld wegens ketterij. Wat had ze te zeggen?

Jeugd De Krakeling > ISH ‘The gate’ [19:30] Zie ma 9 dec.

11 dec woensdag

Klassieke muziek Concertgebouw Kleine Zaal > Lunchconcert [12:30] gratis Blokfluitkwintet.

dec 2013

De Kleine Komedie > The Kik & Gasten [20:15] Zie di 10 dec. North Sea Jazz Club > Vocal Session [21:00] gratis Met host Fridolijn van Poll en gasten. Paradiso Grote Zaal > Tenacious D [19:30] €40,- Melige rockmuziek, inclusief metalclichés en de juiste rockposes.

TOP 3 THEATER

door Margriet Prinssen

GIJSBRECHT VAN AMSTEL De Grieken hebben Homerus, de Italianen Vergilius, wij hebben Vondel. In de serie Beproefde Successen herneemt de Stadsschouwburg de succesvolle productie Gijsbrecht van Amstel van Het Toneel Speelt, naar de klassieker van Joost van den Vondel. Het stuk gaat over de ondergang van het middeleeuwse Amsterdam; de stad wordt geplunderd, platgebrand en van de aardbodem weggevaagd. Mark Rietman speelt de hoofdrol: een kasteelheer met veel testosteron die door het dolle heen raakt als zijn stad wordt verwoest en zich alleen laat tegenhouden door een ingreep van hogerhand. Mooie rollen zijn er ook voor Marlies Heuer als Badeloch en Bart Klever als de spion Vosmeer. Elk spoor van het stof van eeuwen lijkt verdwenen en de tekst klinkt alsof hij gisteren werd geschreven. Stadsschouwburg, 1 t/m 4 januari

OUWE PINDA’S Pinda is een scheldwoord voor Indonesiër. Drie ‘ouwe pinda’s’ maken een voorstelling over hun families die in de jaren vijftig van Indonesië naar het regenachtige Nederland kwamen. Bodil de la Parra & Nadja Hüpscher gaan aan de hand van kleurrijke familieverhalen en tropische herinneringen op zoek naar hun Indische wortels. Eddie B. Wahr is de derde pinda. Hij maakt heimweemuziek van flarden gamelan en Chinese Peking opera. Theater Bellevue, 7 jan. t/m 2 feb. Concertgebouw Gr. Zaal > The Amsterdam Baroque Orchestra & Choir olv Ton Koopman. Händel-Messiah [20:15] €29,- t/m 75,Concertgebouw > Trio Wanderer [20:15] Zie ma 9 dec. Waalse Kerk > Nieuw Bach Ensemble olv Krijn Koetsveld. Händel-Messiah [20:00] €15,t/m 27,50 Pop, jazz, wereldmuziek Conservatorium van Amsterdam Amsterdam Blue Note > Zangavond [19:00] gratis Met o.a. New Amsterdam Voices. › ook wo 15, wo 22 jan.

DE DONKERE KAMER VAN DAMOKLES Heeft Dorbeck echt bestaan of heeft Osewoudt hem verzonnen? In het beroemde boek van De donkere kamer van Damokles (1958) van Willem Frederik Hermans gaat het over grote levensvragen. In hoeverre is iemand verantwoordelijk voor zijn daden? Hein van der Heijden speelt de hoofdrol weergaloos. Hij maakt van die deerniswekkende sigarenboer, die maar heel weinig mee heeft in het leven, een echte held. Schouwburg Amstelveen 23 december DeLaMar Theater, 2 t/m 9 januari

JACQ VAN EEDEN

Lezingen NedPho-Koepel >Couleur locale. Mmv Kees Wisse [14:00] Zoektocht hoe het kan dat we sommige werken typisch Frans of typisch Spaans vinden. Divers De Dageraad > Architectuurrondleiding Van Samenwerking tot Coöperatie [14:00] €15,Reserveren noodzakelijk. Jodenbreestraat > Nachtwachtwandeling [14:00] Zie do 5 dec. Museum Het Schip > Tour in and around ‘Het Schip’, housing block of Michel de Klerk [11:00] €10,- t/m 12,50 Wandeling. Aanmelden gewenst. › elke za in dec. en jan. Museum Het Schip > Schatten van de volkshuisvesting [14:30] €12,50 t/m 15,- Wandeling. Aanmelden gewenst. › elke za in dec. en jan. Stadsschouwburg > Rondleiding [15:00] €3,50 t/m 5,- Een kijkje achter deuren die anders gesloten blijven. › ook za 4 jan. Jeugd EYE Filmmuseum > ‘De superheld’ Christian Lo, Noorwegen 2013. Vanaf 7 jaar [aanvang niet bekend] Originele film over een oud probleem: pesten. › ook zo 8, wo 11, za 14, zo 15, wo 18, za 21 dec. t/m zo 5 jan. Van Gogh Museum > Kinderworkshop [12:30] Zie zo 1 dec. Muiderpoorttheater > Show your skills. 7-12 jaar [13:00] €2,50 t/m 10,- Professionals uit de theaterwereld brengen je de fijne kneepjes van de podiumkunsten bij. Met optreden. › ook za 4 jan. Kindertheater De Toverknol > ‘Later als ik groot ben’ [10:30, 12:15 en 14:00] €9,- › ook zo 8, wo 11, za 14, zo 15, wo 18, za 21, zo 22, ma 23, wo 25, do 26, za 28, zo 29, di 31 dec., wo 1, do 2, za 4, zo 5, wo 8, za 11, zo 12, wo 15 jan. Tropenmuseum Junior > MixMax Brasil [11:00 en 15:00] Zie zo 1 dec.

‘DE RECENTE WETTEN DIE DE ‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, RECHTEN VAN JOURNALISTEN nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar EN HOMOSEKSUELEN maanden later begon zijn zegetocht. BEKNOTTEN VALLEN ONS tekst Mike Peek ZO ZWAAR (...) WIJ WILLEN EEN HART ONDER DE RIEM STEKEN VAN WIE TE LIJDEN oeval bestaat niet. Op de dag dat het duo voelige snaar mee te raken bij het publiek. HEEFT ONDER DIE WETTEN. ‘Ik ben heel Van Muiswinkel & Van Vleuten uit elkaar EN WIJ WILLEN IEDEREEN precies, wil viel, kreeg laatstgenoemde een telefoonWanneer kreeg je door dat Daar werd wat alles uitlegDIE ZE GOEDKEURT tje van zijnSMEKEN vader. De volgende dag stond groots verricht een hype werd? gen. Ik begon ‘Dat kan ik natuurlijk alleen met terugwerkende kracht OM ZIJN STANDPUNT TEop de stoep met het comhij bij zijn zoon met anderHERBEKIJKEN.’ plete Indië-archief van hun familie. In zeggen, maar na mijn allereerste try-out in het M-Lab half uur vóór dat archief zaten onder andere de memoires van Oom viel het me al op dat ik zoveel mail kreeg. En ik had Toneelgroep Amsterdam na afloop van hun de pauze. Dat echt in alle eerlijkheid gedacht dat ik hooguit een week Jan. Van Vleuten besloot al snel een soloprogramma te optreden in Sint-Petersburg gaat natuurmaken over deze ‘Volstrekt Onbekende Nederlander’ in Theater Bellevue zou staan met die voorstelling. en zijn avonturen in De Oost. Hij bleek er een zeer geElke avond honderd mensen en dan lekker vertellen lijk niet.’

BEN VAN DUIN

50

Total readership 165,000 Individula copies free Yearly subscription € 24.95

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Distribution A total of 80,000 copies are distributed via the Saturday edition of Het Parool newspaper. The remaining 55,000 copies are divided among subscribers and approximately 500 distribution points in the greater Amsterdam area, including Ticketshop Leidseplein, theatres, concert halls, museums, bookstores, restaurants, hotels, cafés and VVV tourist offices Deadlines

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AFROVIBES

Naomi Watts speelt de titelrol in Diana

1/2 pag

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17

THOMAS VAN LUYN 19 HALINA CHAMBRES DES CANAUX OBA FILM MARISS JANSONS

foto Katinka Krijgsman

18

MIEKE STRUIK

audience Amsterdam residents/visitors from the Netherlands uitkrant 8

UITKRANT

De Roode Bioscoop > Damien Jurado & Band [20:30] €21,Folk uit Seattle. Toneel, muziektheater Bellevue Paloni Zaal > Berg& Bos ‘Drive-in’ [12:30] Zie di 3 dec. Theater Bellevue Grote Zaal > mugmetdegoudentand, De Koe ‘Vermogen’ [20:30] Zie di 10 dec. Compagnietheater > De Queeste ‘De city’ [20:30] Zie di 10 dec. Frascati 2 > ‘Economic theory for dummies’. In het Engels [20:00] €10,- Zijn economen wel de juiste mensen om met antwoorden te komen?

51

Frascati 1 > Toneelgroep Amsterdam ‘Bloedbruiloft’ [20:30] Zie zo 1 dec. Frascati 3 > ‘I lived my myth in Greece’. Regie Manolis Tsipos. In het Engels [21:30] €5,- De waarheid over de crisis. › t/m vr 13 dec. Paleis vd Weemoed> Gastronomie Musique [17:30] Zie zo 1 dec. Stadsschouwburg > De Warme Winkel ‘Achterkant’ [19:30] Zie di 10 dec. Stadsschouwburg Grote Zaal > Toneelgroep Amsterdam ‘Lange dagreis naar de nacht’ [20:00] Zie di 10 dec. Vooraf om 19.15 uur inleiding. Cabaret Klein Bellevue > Roel Meijvis ‘Overruled’ [20:30] €13,50 t/m 15,- Goede verhalen, mooi decortje, stijlvol pakkie, dingen die zogenaamd fout gaan en tot in de puntjes voorbereide improvisaties. › ook do 12 dec. Betty Asfalt Complex > Margreet Dolman brengt warmte en dominee Gremdaat wijst de weg [20:30] Zie vr 6 dec. Boom Chicago > The 7 Deadly Dutch Sins [20:30] Zie za 7 dec. Studio/K > De /K van Komedie [19:30] €5,- Met David & Remco. Dans Meervaart Rode Zaal > Ballet Staatsopera van Tatarstan ‘De notenkraker’ [19:00] €35,Sprookjesballet dat zich afspeelt op kerstavond. Gratis openbare repetitie om 18.00 uur. Reserveren niet nodig, op tijd aanmelden bij de garderobe. Musical, show, circus DeLaMar Theater > ‘Hij gelooft in mij’ [20:00] Zie zo 1 dec. DeLaMar > ‘Vijftig tinten .. de parodie’ [20:30] Zie ma 9 dec. Schouwburg Amstelveen Grote Zaal > Rhythm of the Dance ‘15 Year Jubilee Tour’ [20:00] €39,50 Lezingen Goethe Institut > The Sandberg Series: Rustom Bharucha. In het Engels [19:30] €5,- Bharucha is een schrijver, regisseur en dramaturg uit Calcutta. Jeugd EYE Filmmuseum > De superheld Zie za 7 dec. EYE Filmmuseum > ‘Finn’ Frans Weisz, Nederland 2013 [aanvang niet bekend] De 9-jarige Finn maakt liever muziek dan dat hij buiten speelt. Zijn vader wil dat hij gaat voetballen, net als alle andere jongens. › ook za 14, zo 15, wo 18, za 21 dec. t/m zo 5 jan. Poppentheater Koos Kneus > ‘De dappere ridder, de draak en de mooie prinses’ 4-8 jaar [14:00] €7,- Ridder redt prins uit bek van draak en brengt hem terug bij de prinses. › ook wo 18, do 26 dec., wo 8, wo 15, wo 22, wo 29 jan. Poppentheater Koos Kneus > ‘Agent Speurneus vangt een boef’ 4-8 jaar [15:30] €7,- Ukkepuk is jarig en krijgt een cadeau. Maar een boef steelt het pakje. › ook wo 18, do 26 dec., wo 8, wo 15, wo 22, wo 29 jan. De Krakeling > ISH ‘The gate’ [19:30] Zie ma 9 dec. MC Theater Theaterzaal >

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The most complete cultural calendar for Amsterdam In addition to the complete calendar, the website offers inspiration in the form of tips, promotions and offers related to special events in the city Website traffic Page views Visits Unique visitors

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Other 25%

MBO 13%

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target group residents / visitors from the netherlands amsterdamsuitburo.nl

AMSTERDAMSUITBURO.NL

9

target group residents / visitors from the netherlands uitmail

UITMAIL Weekly cultural newsletter (electronic) • Customised information and tips on new shows, concerts, exhibitions, festivals and films • The latest cultural news Circulation and readership Frequency weekly on Thursdays Subscribers 32,000 Formats & rates in euros excl. VAT advertisement format

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MBO 6%

target group residents / visitors from the netherlands lastminuteticketshop.nl

LASTMINUTETICKETSHOP.NL

11

target group residents / visitors from the netherlands Uitmarkt

programma 30, 31 aug & 1 sept 2013

UITMARKT The most renowned cultural event in the Netherlands • Strongest festival brand in the Netherlands. In the top 5 of the Events Response monitor • Over 500 performances by more than 2,000 artists • Fixed components: large outdoor stages, book fair, information market, Uitmarkt Junior • Last weekend of August (29, 30 and 31 August 2014) • National reach • Audience valuation: 8.1 Programme booklet Reach Uitmarkt event Programme booklet circulation Distribution

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WO 29%

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MBO 8%

< average 1- 2x average > 2x average 0%

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The largest catalogue and guide of cultural offerings for the coming season • Offerings include all genres: classical music, dance, opera, world music, theatre, cabaret, pop music, youth and film • Annual programmes for the major Amsterdam theatres and concert venues Circulation and readership Frequency 1 x per year Total circulation 50,000 Subscribers 35,000 Individual issues free Distribution Greater Amsterdam, Noord-Holland and Het Gooi region. Staggered circulation via cultural organisations in and around Amsterdam. Also delivered to subscribers of the Uitkrant (5,500)

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T2

strijkkwartet

amUsement

TONEEL

strijkkwartet

toneel

T1

popUlaire mUziek

delamar theater

Het geHeUgen van water

William Shakespeare Het Toneel Speelt In ‘King Lear’ komt alles wat Shakespeare groots en monumentaal maakt samen: een aangrijpend verhaal, fantastische scènes en een hartverscheurend slot. De oude koning Lear wil zijn rijk verdelen onder zijn drie dochters en vraagt hen om beurten hoeveel ze van hem houden. De twee oudste zusters vleien op commando en krijgen hun deel. De jongste, van wie hij het meeste houdt, doet niet mee aan de poppenkast en wordt vervloekt en verstoten. Het stuk wordt integraal en in een klassieke, poëtische vertaling gespeeld met de authentieke bezetting van 12 acteurs. Regie: Jaap Spijkers. Met: Mark Rietman, Daan Schuurmans, Bracha van Doesburgh, Tijn Doctor, Paul Hoes e.a. DeLaMar: vr 24, za 25 augustus 19.00 uur / Uw prijs € 45,30 / €39,30 DeLaMar: zo 26 augustus 19.00 uur / Uw prijs € 42,30 / € 36,30 Schouwburg Amstelveen: do 1 november 20.00 uur / Uw prijs € 36,-

T4

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strijkkwartet

dans & opera

strijkkwartet

king lear

jeUgd

T3

delamar theater / schouwburg amstelveen

cabaret

Shelagh Stephenson Drie zussen komen – voor het eerst sinds lange tijd - bijeen aan de vooravond van de begrafenis van hun moeder. Dit leidt tot scherpe en komische confrontaties en dialogen, waarbij de zussen dezelfde gebeurtenissen uit hun jeugd op een andere manier herinneren. Wat is de waarheid en hoe betrouwbaar is ons geheugen? Wat weten we eigenlijk van onszelf? Deze bitterzoete komedie is de eerste productie van DeLaMar Producties en exclusief in dit theater te zien. Regie: Antoine Uitdehaag. Met: Tjitske Reidinga, Anneke Blok, Pauline Greidanus, Rick Nicolet, Vincent Croiset en Michiel Nooter DeLaMar Producties di 7, wo 8, do 9, vr 10 augustus 20.30 uur / Uw prijs € 36,80 / 31,80 (op vrijdag een toeslag van € 2,-)

orkesten

William Shakespeare Toneelgroep Amsterdam Wie Othello zegt, zegt Jago. En wie Jago kent, weet welke kracht jaloezie kan hebben. Als Othello hem passeert bij een officiersbenoeming is de kiem gelegd voor een kille afrekening. Genadeloos druppelt Jago het gif van de jaloezie in het gelukkige huwelijk van Othello en Desdemona. Met valse geruchten drijft hij latente gevoelens van racisme en discriminatie naar de oppervlakte. Het leven van Othello ontaardt in een complete chaos. Langzaam maar zeker verliest de eens zo succesvolle militair elke controle over zijn gevoelens en gedachten, met onomkeerbare gevolgen. (reprise) Regie: Ivo van Hove. Met: Hélène Devos, Roeland Fernhout, Fred Goessens, Janni Goslinga, Hans Kesting, Alwin Pulinckx, Reinout Scholten van Aschat, Karina Smulders do 30, vr 31 augustus, za 1 september 20.00 uur / Uw prijs € 33,50

midzomernacHtdroom

otHello

meepesaant

Mugmetdegoudentand Twee zussen, twee vriendinnen, twee vrouwen uit Tilburg. Elke week kaarten ze samen en hebben het meepesaant over mannen, kwalen en kinderen. Over het leven, de dood en het koor natuurlijk. Marc-Marie Huijbregts en Marcel Musters kennen die vrouwen. Ze zijn met hen opgegroeid. Ze waren bij die kaartmiddagen. Ze zijn die zussen, vriendinnen, die vrouwen uit Tilburg. Met: Marc-Marie Huijbregts, Marcel Musters ma 3 september 20.15 uur / Uw prijs €

C17

strijkkwartet

C18

strijkkwartet

C20

strijkkwartet

C21

strijkkwartet

C22

strijkkwartet

popUlaire mUziek cabaret jeUgd dans & opera

25%

stick-on cards

3,750

sealed/bound/stapled inserts

by request

banner on order site

300 x 100

by request

material by

publication date

Wednesday 1 May

Saturday 25 May

Deadlines reserve by Friday 19 April

de kleine komedie

thijs maas

de kleine komedie

de kleine komedie

SPROOK ‘SPROOK’ is een avondvullend sprookje van de man die absurditeit tot zijn levenswerk gemaakt heeft. Het is een sprook, geen sprookje, dat zich afspeelt in een bos met welgeteld twéé bomen. Toch slaagt Kamagurka erin om in dit bos te verdwalen en er dieren en mensen in te ontdekken die hem fascineren en ontroeren. Een reis naar het midden van de lach. Bunker Theaterzaken ma 29 oktober 20.15 uur / Uw prijs € 19,75 / € 17,75 / € 15,75

De Cultuuroptimist Vroeger was alles anders, alles beter…. iedereen zeurt. Het is hoog tijd voor cultuuroptimisme; hoop is namelijk het enige wat we nog hebben. Waar hoop is, is vuur. En zonder vuur geen warmte, zonder warmte geen liefde en zonder liefde geen mens. Zonder hoop geen leven en zonder leven geen dood. Vincent Bijlo verschaft als cultuuroptimist prozac voor het oor, lichttherapie voor het oog en geeft vooral een weldadige hersenmassage. Impact Entertainment di 30 oktober 20.15 uur / Uw prijs €

kamagUrka

tropentheater kleine zaal

mUrth mossel

Gunstige ligging ten opzichte van de wereld Murth Mossel werd bekend als vj bij TMF, maar het aan elkaar praten van clips ging ook vervelen. Bovendien had de Surinaamse Amsterdammer, intussen ook al weer in de veertig, wel wat te vertellen. Over de Bijlmer, zijn ‘hood’, maar ook over mannen en vrouwen, zelfstandigheid, waarom hij geen kat wil en erg over kinderen twijfelt. Mossel, ook bekend als Man-o-script en lid van rapformatie Flinke Namen, is bovendien een van de beste rappers van Nederland. In deze show richt hij zijn pijlen op mensen die de zaken mooier voorstellen dan ze zijn. vr 26 oktober 20.30 uur / Uw prijs € 16,-

Concert Thijs Maas zingt of zijn leven ervan afhangt. Begeleid door een energiek en fijnzinnig jazztrio vertelt hij muzikale verhalen, expressief en ingetogen, romantisch, maar met beide benen op de grond. Als authentieke performer wordt hij geïnspireerd door grote liedschrijvers zonder hen te imiteren en als veelbelovend kleinkunstenaar lukt het hem om geestig te zijn zonder grappenmakerij. Regie: Ruut Weissman. Muziek: Thijs Cuppen , Olaf Meijer, Klaas van Donkersgoed Brigitte van Gool Producties wo 31 oktober en do 1 november 20.15 uur / Uw prijs €

C23

de kleine komedie

kamps & kamps 2

de kleine komedie

roUé verveer

In zeer goede staat Ga zitten en luister naar de herkenbare humoristische verhalen van Roué Verveer. Deze voorstelling werd bij de première door de pers gewaardeerd met vier sterren. Daar kunnen wij aan toevoegen: buikpijn. Van het lachen. Geen wonder dat hij genomineerd werd voor de cabaretprijs Neerlands Hoop. Puuree di 6, wo 7 en do 15, vr 16 november 20.15 uur / Uw prijs €

strijkkwartet

Het gaat goed met de broertjes Kamps, Tim en Wart. Ook zonder hun vroegere kompaan Rooyackers zijn ze heel succesvol. Recensenten zagen lijntjes lopen naar de Australische Umbilical Brothers, en dichterbij naar Jiskefet en Monthy Python. Je kunt met minder vergeleken worden. In deze nieuwe hilarische, absurde en vooruitstrevende voorstelling ontvangt Tim Kamps allerlei gasten in zijn eigen megalomane talkshow. Maar is dat wel zo’n goed idee? Hummelinck Stuurman Theaterbureau vr 9, za 10 november 20.15 uur / Uw prijs €

C24

strijkkwartet

strijkkwartet

1/2 pag

de kleine komedie

vreeswijk & de andersons

loUise korthals

Vlieguur Louise Korthals is te poëtisch voor haar praktische generatie. Daarom voelt ze dat juist zij in deze tijd iets doen moet, iets groters, iets dat boven haarzelf en de mensen uitstijgt. Met liedjes vol ziel en energieke verhalen probeert Louise grip te krijgen op en wereld waarin weinig ruimte is voor een bevlogen idealist. Of is die er toch? In haar eerste avondvullende programma gaat ze vol overgave op zoek naar een antwoord. Muzikale begeleiding: Erik Verwey Hummelinck Stuurman Theaterbureau di 13, wo 14 november 20.30 uur / Uw prijs €

Je moet niet alles geloven wat Gemma zegt Hilarische scènes over buitenaardse wezens, gefrustreerde huisartsen en obsessieve buurmannen: welkom bij ‘Je moet niet alles geloven wat Gemma zegt’ van Alkemade & Bloemen. Het tekstschrijvende spelersduo bedrijft absurdisme op de vierkante meter, is fysiek in de weer, gedraagt zich onberekenbaar en excelleert in alles. Daar wil je meer van zien! Puuree wo 14 november 20.15 uur / Uw prijs €

film

60 Uitgids 2012 - 2013

alkemade & bloemen

theater bellevue

wereldmUziek

Anna Ågren, het vrouwelijke deel van de Andersons, groeide op met een Zweedse vader en Nederlandse moeder, en daarmee ook met het repertoire van Cornelis. Nu, 25 jaar na zijn dood, maken de Andersons een reis van IJmuiden naar Zweden, langs de blues, de samba, de ballades en Zweedse tradities. Als nieuwe generatie nemen zij het repertoire van Cornelis Vreeswijk op sleeptouw. Musici: Anna Ågren, Roel Dullaart, Tom Dicke, Mirek Walton di 30, wo 31 oktober 20.30 uur / Uw prijs €

Age male 39%

kamermUziek

theater bellevue

Gender

ensembles

C19

vincent bijlo

orkesten

orkesten

10%

back page supplement

dans & opera

ensembles

1,500

special positions supplement

jeUgd

kamermUziek

2,300

88 x 132

cabaret

wereldmUziek

88 x 267 or 180 x 132

1/4 page

popUlaire mUziek

film

1/2 page

amUsement

amUsement

strijkkwartet

3,700

toneel

toneel

Uitgids 2012 - 2013 13

C16

rate

210 x 297

kamermUziek

de kleine komedie

film

William Shakespeare Nationale Toneel Verschillende liefdesparen treden aan in deze briljante komedie van Shakespeare. De carrièremakers Theseus en Hippolyta willen op de valreep een huwelijk sluiten. In de nacht voor het huwelijk vechten hun alter ego’s Oberon en Titiana hun eigen strijd uit. Vier jonge geliefden kruisen hun pad. Dan wordt er ook nog een toneelstuk voorbereid over Pyramus en Thisbe, het liefdespaar dat voor elkaar sterft. En alsof dat niet genoeg is drijft kwelgeest Puck de zaken zo op de spits dat iedereen aan het eind van deze midzomernacht een wijze les heeft geleerd. Regie: Theu Boermans. Met: Tamar van den Dop, Betty Schuurman, Stefan de Walle, Antoinette Jelgersma, Anniek Pheifer, Jeroen Spitzenberger, Pierre Bokma, Ali Çifteci, Jelle de Jong, Sallie Harmsen e.a. di 28 augustus tijd 20.30 uur / Uw prijs €

wereldmUziek

stadsschouwburg grote zaal

ensembles

stadsschouwburg grote zaal

size (w x h) in mm

1/1 page

target group residents / visitors from the netherlands uitgids

UITGIDS

Uitgids 2012 - 2013 61

female 61%

Education

16-24 25-34 35-54 55-64 65+ 0%

WO 42%

10%

20%

30%

40%

50%

Income HBO 37%

Other 9%

MBO 12%

modaal = 33.000,-

< average 1- 2x average > 2x average 0%

10%

20%

30%

40%

50%

60%

13

target group residents / visitors from the netherlands outdoors 14

OUTDOORS Posters for cultural events and city marketing campaigns on the B-side of the MUPI outdoor advertising for Amsterdam 2013 • A network of 2 x 107 locations (permanent) for fixed MUPI signs and 1 x 184 locations (rotating) are available for cultural events and city marketing campaigns spread throughout the city • The 184 MUPI signs have a rotation mechanism for up to 3 billboard posters. The rotation effect creates a high attention value. The billboard posters are mounted together; therefore it is not possible to retain the same billboard posters through to the following week. For a campaign duration of two consecutive weeks, this means that double the number of billboard posters will be required (170/460 copies) • The MUPI-week runs from Wednesday to Wednesday Formats & rates in euros excl. VAT number

rate per location

rate total

MUPI

107 locations (permanent)

7

749

MUPI

184 locations (rotating)

7

1,288

* To avoid misunderstanding: (media) agencies are not granted a 15% agency discount. ** Contractually, messages of commercial, political content and/or religious components/significance are excluded, as well as personnel recruitment and fundraising.

Ad specs • size 118.5 x 175 cm • 3 weeks before display date • 135/230* posters per campaign per week • flat on pallet with clear campaign title • between 08:00 and 15:00 • an optional reservation needs to be confirmed 8 weeks before the beginning of the campaign * for distribution across 15 areas this extra number is essential Material delivery address JCDecaux Netherlands BV Zenderstraat 27 1324 KR ALMERE contact: Rogier Mollee 020-660 7577 [email protected] Sponsor inclusion • in an area of up to 35 cm wide x 20 cm high, no higher than 10 cm from bottom • this pertains to commercial sponsor logos; for municipal logos and the like, this restriction does not apply

m.aub.nl: mobile site for all smartphone users • The complete cultural agenda for Amsterdam • Daily offers from the Last Minute Ticket Shop

banner

Iamsterdam City Guide: mobile application for iPhone/iOs and Android Users • Extensive guide of the city • Highlights in diverse categories (top 10) • Create your personal list with your own favourites • Location based navigation (Near Me) • Postcard Pro: create and send (also by post) personal postcards • Hundreds of sights • Offline cards Amsterdam

Uit-app

advertorial

Iamsterdam City Guide

Uit-app: mobile application for iPhone/iOS and Android users • Complete agenda listings for Amsterdam (The Hague, Rotterdam, Utrecht, Groningen, Leiden, Maastricht and Zwolle) • Daily offers from the Last Minute Ticket Shop • Create your own calendar • Inspiration via Spotlight • Annual Uitmarkt Programme • Target group: aged between 18 and 45

Mobile site traffic m.aub.nl Page views Visits Unique visitors

55,000 per month 10,000 per month 7,500 per month

Uit-app Android: iPhone/iOS

15,000 active downloads 75,000 active downloads

I amsterdam City Guide Android: iPhone/iOS:

15,000 active downloads 75,000 active downloads

Formats & rates in euros excl. VAT advertisement format banner m.aub.nl

size (w x h)

CPM* price

320 x 60 pixels

negotiable

advertorial Uit-app (highlighted)

text + image

negotiable

advertorial Iamsterdam app

text + image

negotiable

Ad specs • Images: max 50 kB • Please adhere to the measurements of the selected banner type • Flash banners - Max 50 kB with the click tag: on (release) { get URL (_root. click Tag, “_blank”); } • Deliver materials 5 working days before scheduled placement Material delivery address [email protected]

target group residents / visitors from the netherlands mobile applications

MOBILE APPLICATIONS

m.aub.nl

* CPM = cost per mille, per 1,000 views

15

target group residents / visitors from the netherlands narrowcasting trams/metro 16

NARROWCASTING TRAMS/METRO • In collaboration with Central Station NL, Amsterdam Marketing is pleased to offer you the opportunity to advertise in public trams and the metro station at Amsterdam Central • 155 trams are equipped with digital screens, making it possible to communicate directly with travellers. Each day, 250,000 people travel by tram through Amsterdam • At the entrance to the metro station there are 6 large digital billboards • The following rates apply only to partners of Amsterdam Marketing • Audio: No • Broadcast Times: 19 hours a day (6:00-1:00) • No setup fees

Ad specs trams File Type: Quicktime MOV Image compression: uncompressed Image size: 720 x 576 px Aspect Ratio: 4x3 Pixel aspect ratio: square Frame rate: 25 frames per second Audio: no

Circulation and reach in trams Broadcast locations 155 Number of screens 1,240 Reach per 2 weeks 2,686,747 consumers Frequency 2x per 10 minutes

Ad specs billboards File Type: Quicktime MOV Image compression: uncompressed Image size: 720 x 1280 px Aspect Ratio: portrait/standing Pixel aspect ratio: square Frame rate: 25 frames per second Audio: no

Circulation and reach of digital billboards at metro station Amsterdam Central Broadcast Locations 9 Number of screens 50 Reach per 2 weeks 1,500,000 consumers Frequency 1x per 2 minutes Formats & rates in euros excl. VAT number of weeks

trams

abri’s metro stations

2

1,700

price on request

4

2,800

price on request

8

4,500

price on request

10

5,000

price on request

* 20 seconds per loop; including production costs on the basis of receiving quality material (photo/video/print)

Material delivery address: [email protected]

The I amsterdam website is the portal to the Amsterdam Metropolitan Area • One-stop shop for residents, visitors and businesses, including the travel industry, meeting planners, press and international companies • Six-language portal (EN / NL / DE / FR / SP / IT). You can target your ads by audience and language • Experience: For international and Dutch visitors as well as residents • Living: For expats and short-term international residents • Meeting: For conference organisers and meeting planners interested in Amsterdam as a business location • Travel Trade: For tour operators and group travel planners • Website visitors give it an average rating of 8.1 Website traffic Total page views Total visits Unique visitors

2,500,000 per month 750,000 per month 550,000 per month

Material delivery address: [email protected]

Formats & rates in euros excl. VAT advertisement format

format (w x h)

position

CPM* price

Fixed p/ wk EN

Fixed p/ wk NL

vertical rectangle

240 x 400 pixels run-of-site

20

750 ( 30,000 views)

250 ( 12,500 views)

half banner

240 x 60 pixels

run of site

10

450 ( 30,000 views)

125 ( 12,500 views)

video/text

run-of-site

30

800 ( 20,000 views)

375 ( 12,500 views)

advertorial box

Ad specs • Please adhere to the measurements of the selected banner type • Images: max 50 Kb • Flash banners - Max 50 Kb with the click tag: on (release) { get URL (_root. click Tag, “_blank”); } - Also deliver a back-up gif for display on mobile devices (iPhone, iPad, smartphones, etc) • Deliver materials 5 working days before scheduled placement

* CPM = cost per mille, per 1,000 views

target group international visitors iamsterdam.com

IAMSTERDAM.COM

advertorial box half banner

Gender

vertical rectangle

Age

Female 57%

Male 43%

16-24 25-34 35-54 55-64 65+ 0%

5%

10%

15%

20%

25%

30%

35%

17

target group international visitors a-mag

A-MAG The Amsterdam Metropolitan Area’s English-language city magazine • Target group: visitors and expats aged 25 to 65, averaging around 40 years old • A-mag offers a complete agenda with day-by-day highlights, making it ideal for planning your visit • A-mag is your guide to the city, providing up-to-date suggestions you won’t find in guidebooks and insider tips about Amsterdam • The central concept is modern visitors who see themselves as temporary residents, experiencing the city like a local Amsterdammer Circulation and readership Frequency 6 x per year Total circulation 35,000 Total reach 120,000 Individual copies € 2,95 (plus distribution with I amsterdam City Card and at hotels) Annual subscription € 17,95

34

35

neighbourhood watch

PART III EAT, DRINK & CHIC

Distribution A-mag is distributed with the I amsterdam City Card, as well as at restaurants, cafés, hotels and the Expatcenter. Individual copies are sold at newsstands and VVV tourist offices.

Neighbourhood watch

UTRECHTSEBUURT

Formats & rates in euros excl. VAT With its independent shops, lively squares, pretty canals and excellent eateries, the Utrechtsebuurt proves that good things come in small packages.

NARVEET BRAR, 30

banking commercial contracts negotiator & local resident ‘Utrechtsestraat is an enclave of cosiness right off the touristy centre. In the winter, with all the boutique shops so nicely decorated, it really gives off a feeling of warmth and homeliness.’

advertisement format

text Karin Engelbrecht photos Marie-Charlotte Pezé

Canal Belt village

‘U

trechtsebuurt’ is the unofficial moniker used by many local residents and business owners for a charming slice of the Canal Belt flanked by the Amstel River and the Reguliersgracht, situated between the Rembrandt- and Frederiks squares. QUALITY STREET Utrechtsestraat, which runs through the area, offers a varied selection of shops, including boutiques, bookstores and designer furniture and homeware stores, with beautiful views of the Canal Ring. André Sprangers, a resident for 52 years and owner of high-end shoe shop Zwartjes van 1883 (number 123 ) says, ‘The Utrechtsestraat is about selling quality in a quality environment. With plenty of independent businesses, the emphasis is on pleasing local shoppers.’ The street’s popularity has recently attracted some chains, too, including local lifestyle store Sissy-Boy (numbers 81-83 ), sustainable supermarket Marqt (number 17 ) and international fashion brands

such as American Apparel (number 85 ) and Marc by Marc Jacobs (number 120 ). ‘Customers are often served by the owner of the store, which makes it feel like a village street within a big city,’ Sprangers continues. ‘Many storeowners live above their shops, which is why the Utrechtsestraat remains a lively and safe street even after closing time. We take care of our street – and that shows.’ Things weren’t always this rosy in Utrechtsestraat, named for the former Utrechtsepoort city gate. While the street has been a bustling shopping destination since its creation in 1658, prostitution and drugs were a major problem on the 600-metre street as recently as 1985. EXTREME MAKEOVER Eyeing the neon glare of Thorbeckeand Rembrandt squares, it’s hard to imagine that one of the city’s busiest nightlife districts was once home to an adjoining dairy and cheese market. Aiming to bring back a little of the area’s former wholesomeness, Ernst Weidema, square manager for

1/4 pag

Experience 1/4 the best acoustics pag in the world

interview sep & oct 2013

22 24 29 30

mei 2013

18

ENTERTAINMENT

THE BIGGEST SHOWCASE FESTIVAL, THE MOST IMPORTANT ELECTRONIC MUSIC CONFERENCE AND THE BEST CLUBBING IN THE WORLD: THE AMSTERDAM DANCE EVENT IS IN TOWN.

21

CONCERTGEBOUW AT 125 HIGHLIGHTS 19 13 QUESTIONS FILM foto Katinka Krijgsman

PART II

18

THE REDISCOVERY OF THE WORLD In a crowd-sourced, imagedominated age where everybody with a smartphone is a photographer, what artistic value does the medium hold? Young Dutch photographers address this question with works directed at the very nature of photography itself, rediscovering the world as they do so. This inaugural exhibition at the newly expanded Huis Marseille photography gallery features new works by, among others, Hellen van Meene and Viviane Sassen. 7 SEPTEMBER-8 DECEMBER HUIS MARSEILLE Keizersgracht 401 www.huismarseille.nl

‘Ik maak Stand-up history’ STILL ONE THE MOST TOLERANT CITIES IN THE WORLD, AND PEOPLE STAND UP FOR EACH OTHER WHEN THEY GET DISCRIMINATED AGAINST. AT LEAST, THAT’S WHAT I HOPE THEY’LL STILL DO.’

'Disco Joost van Bellen ‘En wat ga jíjdinosaur' nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, on what makes Amsterdam tick nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar maanden later begon zijn zegetocht. tekst Mike Peek

oeval bestaat niet. Op de dag dat het duo Van Muiswinkel & Van Vleuten uit elkaar viel, kreeg laatstgenoemde een telefoontje van zijn vader. De volgende dag stond hij bij zijn zoon op de stoep met het complete Indië-archief van hun familie. In dat archief zaten onder andere de memoires van Oom Jan. Van Vleuten besloot al snel een soloprogramma te maken over deze ‘Volstrekt Onbekende Nederlander’ en zijn avonturen in De Oost. Hij bleek er een zeer ge-

CG_A-mag_205x270.indd 1

12-04-2013 16:21:46

‘Ik ben heel precies, wil alles uitleggen. Ik begon met anderhalf uur vóór de pauze. Dat gaat natuurlijk niet.’

voelige snaar mee te raken bij het publiek. Wanneer kreeg je door dat Daar werd wat groots verricht een hype werd? ‘Dat kan ik natuurlijk alleen met terugwerkende kracht zeggen, maar na mijn allereerste try-out in het M-Lab viel het me al op dat ik zoveel mail kreeg. En ik had echt in alle eerlijkheid gedacht dat ik hooguit een week in Theater Bellevue zou staan met die voorstelling. Elke avond honderd mensen en dan lekker vertellen

HELLEN VAN MEENE, FOUR ELEMENTS

T

rate

material by*

publication date

1/1 page

205 x 270

2.700

March/April

Wed 22 Jan

Thu 06 Feb

Thu 20 Feb

1/2 pag portrait

86 x 246

1,620

May/June

Wed 26 Mar

Thu 10 Apr

Fri 25-04

1/2 page landscape

176 x 121

1.620

July/August

Wed 21 May

Thu 05 Jun

Thu 19-06

86 x 121

Wed 23 Jul

Thu 07 Aug

Thu 21-08

edition

reserve by

920

September/October

daily ad small

250

November/December

Wed 24 Sep

Thu 09 Oct

Thu 23-10

supplement advertorial

20%

January/February ‘15

Wed 26 Nov

Thu 10 Dec

Wed 24-12

supplement back cover

25%

supplement cover 2 and 3

20% 20%

sealed/bound/stapled inserts

16-25 OCTOBER VARIOUS LOCATIONS www.amsterdam-danceevent.nl

1/2 pag

Deadlines

supplement page 3

Rasverteller Diederik ‘AMSTERDAM IS van Vleuten trekt volle zalen met zijn eigen genre

Material delivery address: [email protected]

size (wxh) in mm

1/4 page

>

18

Ad specs • Please adhere to the measurements of the selected format • Specifications 1/1 page: - type area 205 x 270 mm - type page 176 x 246 mm - include a 5 mm bleed (for trim) • Material: certified PDF (no Pantone colours; image resolution 300 dpi) • 64 interior pages; 4 cover pages; Lumbeck binding • Interior 80 grams wood free uncoated offset; cover 200 grams wood free uncoated offset

on request

mini-Mag

insert 8 pages

from 8.950,-*

mini-Mag

insert 16 pages

from 10.850,-*

* price includes editorial work, design, printing and insert costs. Option to print additional copies at cost price.

* Note! If your purchased advertisement is for the (inside or back) cover of the magazine, all materials are required one week earlier than for advertisements elsewhere in the magazine.

• Via its two larger VVV tourist offices/ticket shops, Amsterdam Marketing provides more than 1.3 million visitors per year with tourist information, products and reservations Our in-store narrowcasting network provides an excellent opportunity to engage these visitors with your product or service • Target group: 1.3 million visitors in the VVV tourist offices in Amsterdam and at Schiphol Reach 1.3 million per year Number of screens: 13 Frequency Duration minimum of 1 month Average duration of 10-12 minutes Formats & rates in euros excl. VAT • Option 1: 10 second still image • Option 2: 20 second still image. Up to three alternating images • Option 3: 30 seconds of moving images location

option 1

option 2

option 3

Amsterdam Stationsplein

230

415

590

Schiphol

95

170

240

Both locations

325

585

830

* The setup costs are 100 euros per location ** All prices are monthly rates

Deadlines edition

deadline for materials

update info screens

January

23 December 2013, 11.00 uur

2 January

February

24 January, 11.00 uur

31 January

March

21 February, 11.00 uur

28 February

April

25 March, 11.00 uur

1 April

May

24 April, 11.00 uur

1 May

June

26 May, 11.00 uur

2 June

July

24 June, 11.00 uur

1 July

August September October

25 July, 11.00 uur

1 August

25 August, 11.00 uur

1 September

24 September, 11.00 uur

1 October

November

24 October, 11.00 uur

31 October

December

24 November, 11.00 uur

1 December

Ad specs • Still image (options 1 and 2): You can submit still images in PDF. This pertains to landscape images with measurements of 1300 pixels x 975 pixels (width x height). • Motion picture (option 3): Video as WMV file (Windows Media Player) to be submitted with a minimum resolution of 720 x 580 pixels. When playing video, audio is not possible. • Aspect ratio is 4:3 for all image material • For good readability we recommend using font size 40 or higher, and a maximum of 100 characters per 10 seconds • Amsterdam Marketing reserves the right to refuse or modify presentations after consultation. • Updates occur systematically on the first day of the month. An alternative start date is negotiable. • Ads that are submitted according to the specifications can be positioned within 5 working days. Material delivery address: [email protected]

target group international visitors narrowcasting tourist offices

NARROWCASTING TOURIST OFFICES

19

target group international visitors arrival guides 20

ARRIVAL GUIDES Amsterdam Amsterdam

in collaboration with Amsterdam Marketing in collaboration with Amsterdam Marketing

advertentiebox

The year 2013 is a very special year for Amsterdam. In celebration of several incredible milestones such as the opening of the renovated Rijksmuseum, 40 years of the Van Gogh Museum, the 125th anniversary of The Concertgebouw and the Royal Concertgebouw Orchestra, 175 years Artis Royal Zoo and 400 years of the Canal Ring, the year is chock-full of exciting events and exhibitions. As a city renowned for its creativity and innovations, 2013 is THE year we share this spirit with the world. No wonder that Lonely Planet named Amsterdam as one of the best cities to visit in 2013, and CNN proclaimed Amsterdam as one of the 10 hottest destinations for this year: a “must-visit”!

Events IDFA Every November, the International Documentary Film Festival Amsterdam (IDFA)... Amsterdam Light Festival The Amsterdam Light Festival returns for its second edition in Amsterdam thi...

Top 5 Cycle Amsterdam See Amsterdam the way local see it – by bike! Familiarise yourself with Amst... More cycling in Amsterdam Amsterdam is one of the most bicycle-friendly cities in the world. Amsterdammers are born on bikes, and you’ll see them all ov...

PAN PAN Amsterdam is a modern-day art fair that provides surprise, variety and q...

ICE*Amsterdam From Friday, 29 November 2013, ICE*Amsterdam opens a new and unique ice skat...

Kazimir Malevich and the R... Amsterdam’s Stedelijk Museum presents a major survey exhibition of work by R...

Last Minute Ticket Shop The Last Minute Ticket Shop (LMTS) sells tickets to events in Amsterdam for ...

Rijksmuseum, Documenting t... On behalf of the Rijksmuseum and NRC Handelsblad, Henk Wildschut photographe...

Canal cruises Besides providing an stunning backdrop to the city's historical centre, floa...

Updated 21 November 2013

• ArrivalGuides.com offers travel sites such as Hotels.com the opportunity to provide extensive destination information on their own website. Their visitors can consult the free online travel guide, before or after booking their trip, via download or by installing the iPhone app • The ArrivalGuides.com digital travel guides are distributed via 170 well-known travel organizations, such as SAS, Lufthansa, Ryanair, Airberlin, Germanwings, British Airways, Stenaline.com and Booking.com • You can decide under which category your ad is placed. Or opt for a prominent space on the front page Reach 190,000 (potential) travellers Rates in euros excl. VAT 1a

Ad box front page

reach (number of travellers)

rate

100,000

4,900 2,450

1b

Ad box front page

50,000

2a

1/1 page ad

100,000

9,800

2b

1/1 page ad

50,000

4,900

3a

1/2 page ad

100,000

4,900

3b

1/2 page ad

50,000

2,450

4a

Ad box

100,000

2,940

4b

Ad box

50,000

1,470

* Stated rates are partner rates, excluding VAT.

Ad specs ad box • Format: 80 x 55 mm • Size: 50 to 200 kB • Resolution: max 300 dpi • Submit as PDF Material delivery address [email protected]

Your Map

• In 2015, Amsterdam Marketing launched a new map of Amsterdam. The so-called “City Map for Visitors” appeared in April 2015 and will be sold throughout the rest of the year via the City Map vending machines and over the counter at VVV tourist agencies and offices. The detailed cartography, multilingual legend and the list of attractions and public transport lines makes this map one of the most useful of those available in the tourist office selection. On the map there’s also space for a select number of ads • Target group: visitors from the Netherlands and international visitors to Amsterdam • Language: legend in 6 languages • Release date: start 2015 • Duration: 2 years

of Amsterdam

Museums & Sights - Public Transport - Street Index

CITYMAP9.indd 1

Circulation 300,000 copies

17-06-11

Distribution Via the VVV tourist offices and agencies in Amsterdam, at Schiphol and around the Amsterdam Metropolitan Area 14:40 Rates in euros excl. VAT advertisement

size (w x h)

rate

94 x 52 mm

3,250

Chinese City Map • The Chinese edition of the Amsterdam City Map offers a comprehensive index with museums, attractions, monuments, markets and diamond jewellers and traders. The back of the map contains tourist information and advertisements related to the tourist industry • Target group: Chinese visitors • Language: Chinese • Duration: the whole of 2014

Ad specs • Material: certified PDF (no Pantone colours, image resolution 300 dpi) • No overlap or crop marks • All text converted to outlines Material delivery address [email protected]

target group international visitors amsterdam city map

AMSTERDAM CITY MAP

Circulation 3.000 copies Distribution Via VVV tourist agencies and offices in Amsterdam and during events and sales missions in China. Rates in euros excl. VAT single advertisement double advertisement (back of City Map)

size (w x h)

rate

92.5 x 52.25 mm

550

92.5 x 110 mm

850

21

AMS

nr 3 2013

Circulation and readership Frequency 2 x per year Total circulation 10,000 Total readership 30,000 Individual copies free

The creativity network Doing business at Amsterdam Dance Event ID&T founder Duncan Stutterheim

Distribution AMS is distributed to embassies, NFIA offices, conventions, trade delegations, international businesses and expats in the Amsterdam Metropolitan Area. Formats & rates in euros excl. VAT advertisement format

NETWORKS

1/1 page

‘Amsterdam’s renown as a centre of creative excellence has helped us attract global clients’

Statistics show that creative industries account for a considerable percentage of the added value of the Amsterdam economy. There’s no doubt about it: creativity is fuelling the economic growth of the Amsterdam Metropolitan Area

Release date not yet determined.

13 AMS

text Hans Kops & Mark Smith photography Amke

Joep Beving, global business & strategy director, MassiveMusic

Inspiring new businesses, initiatives and organisations. New this issue: a luxury hotel for students; an advertising giant is born; a start-up accelerator and Karl Lagerfeld come to town

Creative success

Amsterdam advertising agencies continue to flourish in 2013 Korean advertising agency Cheil Worldwide recently established an office in Amsterdam, where it will produce international campaigns for Samsung, among other clients. Cheil joins a group of industry-leading agencies already established here, such as Anomaly, Arnold, Perfect Fools, StrawberryFrog and Amsterdam Worldwide. Catalysed by a renowned pool of creative talent, proximity to clients and the city’s cosmopolitan atmosphere, Amsterdam’s creative sector is flourishing. This positive business experience is reflected in the success that Amsterdam-based advertising agencies enjoyed at the 2013 Cannes Lions awards, with agencies based in the area bringing home 19 trophies. Ogilvy & Mather Amsterdam received a Silver Lion for their work with financial cooperative DELA, while Wieden+Kennedy took the Grand Prix for their work for another Amsterdam icon: Heineken.

Clever Clover establishes office in Amsterdam

4 AMS

www.cleverclover.nl

Amsterdam at the forefront of chip development Multinational ASML, the Foundation for Fundamental Research on Matter (FOM), the University of Amsterdam (UvA), the VU University Amsterdam and the Netherlands Organisation for Scientific Research (NWO) have joined efforts to set up an Institute for Nanolithography at the Science Park in Amsterdam. The institute will open in the third quarter of 2013. ‘We are honoured that ASML acknowledges the position of Amsterdam as a city of commerce, culture and science,’ said Carolien Gehrels, Deputy Mayor of Amsterdam. Nanolithography is a branch of nanotechnology concerned with the study and application of fabricating nanometre-scale structures. The institute is expected to make important contributions to semiconductor lithography, which is the key manufacturing technology for making the memory chips and processors in PCs, smartphones and tablets.

The Student Hotel Amsterdam Top-of-the-class accommodation

Publicis Omnicom Group to be based on ‘neutral territory’ An advertising giant is born The merger of US-based company Omnicom and the French advertising firm Publicis is expected to go into effect by the fourth quarter of 2013 with the approval of shareholders. The combining will create the biggest advertising organisation in the world and will be headquartered in Amsterdam. The official reason for locating the group’s headquarters in Amsterdam is because the city is considered ‘neutral territory’. This underpins the notion that the Dutch have a relatively neutral political position, allowing Amsterdambased agencies to easily work with international clients.

Goldman Sachs opens asset management office American bank joins a pool of financial specialists

Inge Mol

Amsterdam’s start-up scene welcomes new accelerator

New business accelerator Clever Clover was established in Amsterdam because of the city’s dynamic and creative business environment and the positivity experienced by entrepreneurs in the region. It joins the second incubator programme organised by the Amsterdam-based project Rockstart Accelerator, which was launched in spring 2013 with ten new technology start-ups taking part. By providing promising start-ups with handson advice and investments of up to €50,000, Clever Clover will contribute to the flourishing start-up scene here.

Institute for Nanolithography comes to Amsterdam

Amsterdam’s latest – and biggest – innovation in accommodation is quite possibly the smartest yet. Boasting 707 luxurious, state-of-the-art rooms equipped with designer furniture and every modern amenity including gym, games room and caférestaurant, The Student Hotel – as the name implies – is at once the perfect base for those attending Amsterdam’s world famous institutions of higher education, and an inspiring destination for the global traveller. With all the comforts you’d expect from a modern hotel, all rooms feature flat-screen TV and free Wi-Fi and residents have access to a range of facilities including private gym, games room with pool table, basketball court, library and communal kitchens. Standard accommodation is from €595/month, with rooms for short stays from just €60/night. Jan van Galenstraat 335 | www.thestudenthotel.com/our-locations/tsh-amsterdam

The American investment bank Goldman Sachs has established an asset management office in the Zuidas financial district of Amsterdam. The Goldman Sachs Group is a renowned specialist in global investment banking and securities, and is an investment management firm. They provide a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions and governments. The firm, which is headquartered in New York, maintains offices in all major finance centres around the world. The recently established office in Amsterdam primarily focuses on the Dutch pension sector. With more than 450 pension funds managing a total of €790 billion, the Dutch pension sector ranks first among the euro area nations. Most of the funds operate from the Amsterdam Metropolitan Area, making the region a hub of expertise for pan-European pension asset management. www.goldmansachs.com

5 AMS

NEW IN

AMS

12 AMS

target group business-to-business ams magazine

Amsterdam presents itself as the ideal location for establishing a business • AMS is the Amsterdam Metropolitan Area’s business magazine • Target group: International businesses and organisations • Language: English

Amsterdam in business

text Eline Ronner

22

AMS MAGAZINE

size (w x h) in mm

rate

230 x 275

1,500

Ad specs • Please adhere to the measurements of the selected format • Specifications 1/1 page: - type area 230 x 275 mm - type page 201 x 251 mm - include a 5 mm bleed (for trim) • Material: certified PDF (no Pantone colours; image resolution 300 dpi) • paper interior: 80 grams wood free uncoated offset • paper cover: 190 grams wood free uncoated offset Material delivery address: [email protected]

ITB BERLIN AND WTM LONDON In 2014, Amsterdam Marketing will once again represent the Amsterdam Metropolitan Area at ITB Berlin and the WTM in London. As a partner, you are invited to join the Amsterdam Marketing stand and meet international tour operators. We have space for up to six companies at ITB Berlin and five companies at the WTM in London. The target audience is the international travel industry. Participation includes: • Space at the Amsterdam Marketing stand (1/2 desk per company). • Your company name and image featured on the wall behind the desk (design will be determined in close consultation with Amsterdam Marketing). • Use of discussion tables within the stand space for appointments. • Distribution of your promotional material during the fair (up to 1,000 flyers and 300-500 brochures). Amsterdam Marketing will not cover shipping costs. • Inclusion of your company name in the catalogue. • Coordination and briefing by Amsterdam Marketing. • Inclusion of your company name in the Travel Trade Newsletter. • Access to tour operators’ contact details. • Amsterdam Marketing will not cover travel and hotel expenses.

ITB Berlin is from 5 to 9 March 2014 (5 to 7 March is for trade visitors and 8 & 9 March is for consumer visitors) Price: €2,300 euros excl. VAT The WTM in London is from 3 to 6 November 2014 Price: on request

target group business-to-business trade fairs

TRADE FAIRS

Workshops Amsterdam Marketing is member of the European Tour Operators Association (ETOA) and the United States Tour Operators Association (USTOA). These associations organize one or more workshops per year. During these workshops there will be conversations with the most important tour operators from Europe and the United States of America. You can become a member yourself, which increases the representation of Amsterdam. For more information see www.etoa.org and www.ustoa.com. Holland Alliance Amsterdam Marketing participates in the ‘Holland Alliance’ along with NBTC, KLM and Schiphol to provide more awareness for destination ‘Holland and Amsterdam’ in the regions Russia, China and Brazil. You can take part for instance in trade fairs, fam-trips, tourist sales missions and consumer activities. For a clear view of the marketing activities in 2014 you can send an e-mail to [email protected] or call 020 - 702 6180.

23

target group business-to-business travel trade newsletters 24

TRAVEL TRADE NEWSLETTERS Online newsletters to keep the international travel industry up to date • Online newsletters intended to inform the international travel industry about the latest the Amsterdam Metropolitan Area has to offer tourists. • As a partner, you have the option of inclusion in the travel trade newsletters, allowing you direct access to travel industry professionals to inform them about your services, packages and latest news. • Target audience: the international travel industry • Language: English & Chinese • Editions: 8 x English, 4 x Chinese Circulation and readership Circulation online Readership 48,000 addresses (English) / 400 addresses (Chinese) Formats & rates in euros excl. VAT type of advertisement

English edition*

Chinese edition

advertorial in 1 edition

550

250

advertorial in 2 editions

990

450

advertorial in 3 editions

1,400

650

advertorial in 4 editions

1,650

750

Deadlines edition

language

reserve by

deliver material by

appears

edition 1

English

1 January

15 January

February

edition 2

English and Chinese

1 February

15 February

March

edition 3

English

1 April

15 April

May

edition 4

English and Chinese

1 May

15 May

June

edition 5

English

1 August

15 August

September

edition 6

English and Chinese

1 September

15 September

October

edition 7

Englishs

1 October

15 October

November

edition 8

English and Chinese

1 November

15 November

December

Ad specs • English text, maximum 75 words • 1 landscape image Material delivery address: [email protected]

Topical information guide for the international travel industry The definitive reference book for the international travel industry, the Amsterdam Travel Trade Manual is actively distributed at trade fairs, workshops and other trade events. In order to ensure topicality, the brochure is published three times a year. The design of the brochure received a complete facelift in 2013 and is now published in a handy A5 format. You can ensure additional exposure for your company by placing an advertorial or advertisement in the brochure.

TRAVEL TRADE MANUAL

Russian and Chinese versions of the brochure are published especially for these markets. These editions are slightly less date-sensitive meaning they can be used for a longer period of time and are also ideal for use in press and consumer activities. • Target audience: international travel industry

THE NEW RIJKSMUSEUM

Material delivery address [email protected]

Circulation Edition 1: German & English - March (circulation: 1,200 copies) ITB Berlin, Benelux Roadshow (Germany) and upon request

ANNE - THE ORIGINAL DIARIES ON STAGE FOR THE FIRST TIME AMSTERDAM 2015: CREATIVE, DETERMINED AND OPEN-MINDED

Edition 2: English - June (circulation: 300 copies) City Fair (London) and upon request 14

msterdam

TRAVEL TRADE MANUAL

15

hidden gems

Hidden gems

MUSEUM GEELVINCK-HINLOPEN HOUSE – A PRIVATE CITY PALACE, DATING FROM 1687 – IS RENOWNED FOR ITS HISTORIC PIANOFORTE INSTRUMENTS, WHICH OFTEN ARE USED FOR SMALL CHAMBER CONCERTS. CHECK THE CALENDAR ON THE WEBSITE FOR DATES.

Stroll through Amsterdam’s charming canal district and discover the city’s hidden gems. These elegant canal-side mansions house some of the most fascinating museums.

TASSENMUSEUM HENDRIKJE (MUSEUM OF BAGS & PURSES)

MUSEUM WILLET-HOLTHUYSEN Soak up the authentic 19th-century atmosphere at the Willet-Holthuysen Museum and find out what life was like in Amsterdam for both wealthy and ordinary members of society. Built in 1687, the house and its fine collection of art and furnishings were bequeathed to the city of Amsterdam by its last resident, Louisa Willet-Holthuysen. FREE with the I amsterdam City Card Partner information page 56

FREE with the I amsterdam City Card Partner information page 56

MUSEUM VAN LOON The former house of the regent Van Loon family, who were among the founders of the mighty Dutch East India Company back in 1602, is situated in the heart of the Amsterdam canals and has a wonderful garden. Inside you’ll find beautiful portraits, impressive antique furniture and silver and porcelain from across the centuries. Recently, the coach house was restored to its original splendour reuniting house, garden and coach house to present a faithful slice of the past. FREE with the I amsterdam City Card Partner information page 56

One of the leading fashion museums in the world – and the only museum with such an extensive, specialised collection – the Museum of Bags and Purses (Tassenmuseum Hendrikje) takes visitors on a tour through the history and development of bags and purses from the 16th century to the present day. The collection provides a fascinating survey of function, design, fabric and decoration in purse fashion through the ages. FREE with the I amsterdam City Card Partner information page 57

FOAM

MUSEUM ONS' LIEVE HEER OP SOLDER (OUR LORD IN THE ATTIC) On the Oudezijds Voorburgwal in the oldest part of the city you’ll find one of Amsterdam’s most unexpected museums. At first glance, Museum Ons’ Lieve Heer op Solder (Our Lord in the Attic) looks like a typical 17th-century canal house, but there’s a historical church hidden behind the classical façade. This clandestine church in the attic dates back to the time when Catholics were not permitted to openly practice their faith. The building is now a museum where you can admire grand chambers and remarkable exhibitions in addition to the hidden church. FREE with the I amsterdam City Card Partner information page 56

Exhibiting all genres of photography, from fine art to documentary and historical to contemporary, Foam has a great international reputation and serves as a creative hub where photographers can meet to engage with one another and the general public. Offshoot &Foam on the nearby Vijzelstraat serves as an additional gallery space and shop. FREE with the I amsterdam City Card Partner information page 56

MUSEUM HET REMBRANDTHUIS (REMBRANDT HOUSE) The house that Rembrandt called home for nearly 20 years on the Jodenbreestraat is now a museum that celebrates his life and works. Boasting an impressive collection of drawings and paintings by the Old Master himself, as well as by his contemporaries, the Rembrandthuis is also home to 290 of Rembrandt’s etchings – a near complete collection – and an alternating selection is on permanent display. FREE with the I amsterdam City Card Partner information page 56

Ad specs • Advertorial: English text, maximum 100 words + 1 image • Ad 1/1 page: format: portrait A5, 148 x 210 mm (w x h) • For borderless ads include a 3 mm bleed (for trim) • Material: certified PDF (no Pantone colours, image resolution: 300 dpi)

Edition 3: English - October (circulation: 1,000 copies) Global European Marketplace (London), WTM (London), USTOA (Florida) and upon request Russian version (circulation: 500 copies) Visitor Information Centres in Amsterdam, MITT (Moscow), sales missions and (trade) events in Russia Chinese version (circulation: 500 copies) Visitor Information Centres in Amsterdam, sales missions and (trade) events in China

target group business-to-business travel trade manual

TRAVEL TRADE MANUAL

msterdam

Formats & rates in euros excl. VAT advertisement format advertorial advertentie 1/1 pagina

English & German versions, 3 editions

Chinese óf Russische versie, 1 editie

750,-

300,-

1/1 page 1,400

800,-

Deadlines edition

reservering

aanleveren materiaal

verschijnt

English & German version

15 January

1 February

March

Russian version

15 January

1 February

March

Chinese version

15 March

1 April

May

25

target group business-to-business amsterdam micedition

Amsterdam MICEdition Tenth edition

Number 2

Winter 2013

Meeting potential

INDUSTRY

UPDATE

News about the Amsterdam meetings & conventions market • In excess of 5,000 (inter)national meeting planners, congress organisers and journalists receive the Amsterdam MICEdition twice a year. Containing a wealth of news about the Amsterdam meetings & conventions market, this source of inspiration offers the ideal opportunity for you to introduce your organisation to this target audience. • The Amsterdam MICEdition contains news about a range of subjects including developments in Amsterdam and upcoming congresses and events in the city. • Target audience: meeting planners, associations, the business community and journalists from Europe and North America. • Language: English • The MICEdition will be redesigned in 2014. If you have any questions about this, please contact your account manager or email [email protected]. • In addition to participation in the MICEdition, we also offer your organisation the opportunity to reach an even wider audience by participating in the MICE newsletter.

2

3 HISTORIC

HIGHLIGHTS

4 INNOVATIVE

INDUSTRY

LEADERS

5

UNIQUE LOCATIONS

6 PARTNER Playing host to more than 600 international conferences every year, Amsterdam’s diverse venues, developed infrastructure, excellent transportation links and entrepreneurial vision make it a top-ten international conference city. Read on to find out why.

MICE winter 2013.indd 1

MICEDITION & NEWSLETTER

PROGRAMMES

7

Circulation and readership: MICEdition Two editions every year (summer/winter) Circulation: 5,000 05-11-13 15:43

Formats & rates: MICE newsletter Two editions every year (summer/winter) Subscribers: 35,000 Distribution MICEdition: by post and as e-book on www.iamsterdam.com/meeting, distribution at the IMEX (Frankfurt) and EIBTM (Barcelona) fairs MICE newsletter: distributed digitally to a different set of contacts than the MICEdition. Format & rates in euros excl. VAT format Advertorial M Advertorial M + newsletter Advertorial L

MICE newsletter

26

rate*

200 word advertorial

525,-

200 word advertorial + 100 word newsletter

975,-

350 word advertorial

750,-

Advertorial L + newsletter

350 word advertorial + 100 word newsletter

1,175,-

Photo insert in sector listing*

highlighted with bullet point on city map for relevant sector

100,-

* photo inserts + highlighted bullet point are only available to partners who have purchased a MICE package. ** a 20% supplement applies to companies/organisations who have not purchased a MICE package. *** all supplied text is subject to editing by the Amsterdam Marketing Editorial Team prior to placement.

Ad specs • Text: 50/100/200/300 words • Image: high resolution (300 dpi) Material delivery address [email protected]

The added value of research for your organisation What does a visitor want? How can I attract the right visitors? These are questions the research department has the answers to or is presently searching for. This department within Amsterdam Marketing is proactively engaged in research, development and market information. And thus, the department has ‘big data’ at its disposal due to the extensive collection of details about domestic and foreign visitors in Amsterdam, the surrounding Metropolitan Area and Noord-Holland. They also know their way around various knowledge networks, using these to trace relevant information for the organisation, businesses and cultural institutions. Online knowledge Much information is available online through www.amsterdammarketing.org. This is where you can consult the Tourism Barometer and see the key monthly figures for the city: attractions, museums, incoming international flights, accommodation, etc. The Tourism Barometer is also available for 7 other destinations. Organisations or ventures that are partners of Amsterdam Marketing can log in and make all kinds of comparisons, such as comparing your sector performance with those in the same or an otherwise related industry, or even in a different (foreign) city and/or region that’s included in the Tourism Barometer. There are also several fact sheets and research reports available for download. Specific questions The research department can answer more specific questions and perform analyses by request. Much valuable visitor information is traceable by requesting a printout and/or analysis for specific questions relating to your own company or organisation. For more extensive advice, for example, for visitor development, feasibility, mobility of visitors and positioning questions, you can also contact the research department advisors. Some examples of recently released specific research and assignments include: Amsterdam Visitors Profile 2012, Meetings & Conferences Key Figures Analysis, municipalities of Noord-Holland Visitors Report, analysis of public transport use amongst international visitors, tourism barometers for specific destinations, quantification and forecasting scenarios regarding visitors in order to create effective policy relating to the construction of hotels, etc. Projects Project coordinators are present within the department who can give shape and form to larger, more complex development and implementation processes. Examples are the projects ‘Visit Amsterdam, See Holland’ in 30 municipalities and two provinces in the Amsterdam Metropolitan Area; the design and development of the MICE Meets Metropolis project in six municipalities and the area around Amsterdam-Utrecht; or a design for European quality criteria regarding hospitality in European cities, in anticipation of the new European guidelines and quality labels. Questions? An email or phone call is enough to find the answers: 020-702 6110 or [email protected]

target group business-to-business research & consultancy

RESEARCH & CONSULTANCY

27

28

target group residents / visitors from the netherlands overview